World Electric Housewares & Personal Care Appliances

Study Publication Date: February 2002 Freedonia Industry Study #1521 Price: $4,700 Pages: 310 World Electric Housewares & Personal Care Appliances World Electric Housewares & Personal Care Appliances, a new study from The Freedonia Group, provides you with an in-depth analysis of the major trends in the world market in six regions and 29 countries -- critical information to help you with strategic planning.

This brochure gives you an indication of the scope, depth and value of Freedonia's new study, World Electric Housewares & Personal Care Appliances. Ordering information is included on the back page of the brochure.

Brochure Table of Contents

Study Highlights ...... 2 Study Table of Contents and List of Tables and Charts ...... 4 Sample Pages and Tables from: Market Environment...... 6 World Supply and Demand...... 7 Supply and Demand by Country & Region ...... 8 Market Share ...... 9 Company Profiles ...... 10 List of Companies Profiled ...... 11 Forecasting Methodology ...... 12 About the Company ...... 13 Advantages of Freedonia Reports ...... 13 About Our Customers ...... 14 Related Studies ...... 15 Ordering Information...... 16 Study Highlights

• Worldwide demand for electric housewares and personal care appliances is projected to rise 3.3 percent annually through 2005 to $34 billion.

• Market growth in China will be stronger than in an other major country. China became the world's largest supplier of electric housewares and personal care appliances during the 1990s.

• Reflecting the presence of large home-grown industries in many cases, and rising direct investment by Western multinationals seeking new growth markets, production in developing regions (including Eastern Europe) is expected to continue growing faster than output in economically advanced nations.

• Increases in global electric housewares and personal care appliances demand will be limited by a compara- tively sluggish outlook for developed countries.

• The global market for electric housewares -- including both small kitchen and other small household appliances -- is forecast to climb faster than personal care appliances demand.

• Among the most notable trends in electric housewares and personal care appliances design is the growing use * Excluded from the scope of the study are larger household of computer and electronics technology to increase appliances such as clothes washers and dryers, dishwashers, ease of operation and minimize energy use. microwave ovens, conventional ovens and ranges, refrigerators and freezers. Also excluded are nonelectric products including • The top six manufacturers -- Matsushita, Philips hand-crank coffee grinders and safety razors, ceiling- and wall- Electronics, Sanyo, the Braun Products unit of mounted fans, central vacuum systems, clocks and sewing Gillette, SEB and Electrolux -- account for a third of machines, and commercial appliances. all product sales worldwide.

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 2 Study Highlights World Electric Housewares & Personal Care Appliances Demand, 2000

North America Western Europe 27.7% 24.1%

Africa/Mideast 4.1% Eastern Europe 5.5% Latin America 5.2% Asia/Pacific 33.4%

World Electric Housewares & Personal Care Appliances Demand (million US dollars) % Annual Growth Item 1995 2000 2005 2010 00/95 05/00

Personal Consump Expend (bil 1998 US$)18939 22639 26800 32100 3.6 3.4 $ small appliances/mil $ PCE 1345 1285 1278 1273 — — Sample Table World Electric Housewares/Appl Demand25472 29100 34250 40850 2.7 3.3 United States 6050 7070 7720 8430 3.2 1.8 Canada & Mexico 810 980 1140 1320 3.9 3.1 Western Europe 6481 7020 7800 8600 1.6 2.1 Japan 3476 3400 3630 3980 -0.4 1.3 China 1895 2650 3810 5440 6.9 7.5 Other Asia/Pacific 2940 3700 4850 6430 4.7 5.6 Latin America 1355 1510 1840 2300 2.2 4.0 Eastern Europe 1550 1590 1970 2460 0.5 4.4 Africa/Mideast 915 1180 1490 1890 5.2 4.8

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 3 Table of Contents I. EXECUTIVE SUMMARY Summary Table ...... 3

II. MARKET ENVIRONMENT Tables and Charts are featured for each region and General ...... 4 country. Historical data and forecasts are presented World Economic Outlook ...... 5 for 1995, 2000, 2005 and 2010. Recent Economic Performance...... 6 World Economic Outlook ...... 8 Table - Gross Domestic Product by Region ...... 9 Personal Income & Expenditure Trends...... 10 For each country/region, the following are provided: Per Capita GDP ...... 10 Table - Per Capita GDP by Region ...... 12 Gross Domestic Product (bil 1998 US$) Personal Consumption Expenditures ...... 12 per capita GDP Table - Personal Consumption Expenditures by Region ...... 13 Population (million persons) Chart - World Personal Consumption Expenditures urban % total population persons per household by Region, 2000 ...... 14 Chart - World Electric Housewares & Personal Care Urban Population (million persons) Appliances Demand / Per Capita Personal Consumption Expenditures Relationship ...... 15 Households (million) World Demographic Outlook...... 16 World Population Outlook ...... 16 Personal Consumption Expend (bil 1998 US$) Table - Population by Region ...... 17 $ small appliances/mil $ PCE Urbanization Patterns ...... 17 $ small appliances/mil $ GDP $ small appliances/capita Table - Urban Population by Region ...... 18 $ small appliances/household Household Formation Patterns ...... 19 Table - Number of Households by Region ...... 20 Elec Housewares/Appl Demand (mil US$) Pricing Patterns ...... 20 Table - World Electric Housewares & Personal Care Electric Housewares: Appliances Pricing Patterns ...... 22 Small Kitchen Appliances Legal & Regulatory Issues ...... 22 Coffee & Tea Makers Technology & Product Innovation ...... 24 Toasters & Toaster Ovens Other Other Small Household Appliances III. WORLD SUPPLY & DEMAND Vacuum Cleaners General ...... 27 Portable Fans World Small Appliances Regional Demand Dynamics ...... 28 Clothes Irons Table - World Electric Housewares & Personal Care Other Appliances Demand by Region ...... 30 Personal Care Appliances: Chart - World Electric Housewares & Personal Care Electric Shavers, Trimmers & Clippers Appliances Demand by Region/Country, 2000 ...... 30 Hair Dryers & Curling Irons/Brushes Other Chart - World Electric Housewares & Personal Care Appliances Demand Projected 2000-2005 Annual net exports Rate of Growth ...... 31 Electric Housewares/Appliance Shipments World Small Appliances Production ...... 32 Table - World Electric Housewares & Personal Care Appliances Shipments by Region ...... 33 Chart - World Electric Housewares & Personal Care Appliances Shipments by Region, 2000 ...... 34

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 4 World Demand by Product ...... 34 Australia ...... 117 Table - World Electric Housewares & Personal Care China ...... 122 Appliances Demand by Type ...... 35 India ...... 127 Chart - World Electric Housewares & Personal Care Japan ...... 132 Appliances Demand by Type, 2000...... 36 South Korea ...... 137 Electric Housewares ...... 36 Taiwan ...... 142 Small Kitchen Appliances ...... 37 Other Asia/Pacific ...... 147 Coffee & Tea Makers ...... 37 Indonesia ...... 152 Toasters & Toaster Ovens ...... 38 Philippines...... 152 Other ...... 39 Thailand ...... 153 Other Small Household Appliances ...... 40 All Other Asia/Pacific ...... 154 Vacuum Cleaners ...... 41 Portable Fans ...... 42 VII. OTHER REGIONS Clothes Irons ...... 43 General ...... 155 Other ...... 44 Supply & Demand...... 157 Personal Care Appliances ...... 44 Latin America ...... 159 Electric Shavers, Trimmers & Clippers ...... 45 Brazil ...... 164 Hair Dryers & Curling Irons/Brushes ...... 46 Other Latin America ...... 169 Other ...... 47 Argentina ...... 174 International Trade Flows...... 48 Colombia ...... 174 Table - World Electric Housewares & Personal Care All Other Latin America ...... 175 Appliances Net Exports by Region ...... 49 Eastern Europe ...... 176 Russia ...... 182 IV. NORTH AMERICA Other Eastern Europe ...... 187 General ...... 50 Poland ...... 193 Supply & Demand...... 52 Ukraine ...... 193 United States ...... 55 All Other Eastern Europe ...... 194 Canada ...... 60 Africa/Mideast ...... 195 Mexico ...... 64 South Africa ...... 200 Turkey...... 200 V. WESTERN EUROPE Other Africa/Mideast ...... 201 General ...... 69 Supply & Demand...... 71 VIII. INDUSTRY STRUCTURE France ...... 75 General ...... 203 Germany ...... 80 Industry Composition ...... 204 Italy ...... 85 Table - Revenue Data: Selected Electric Houseware Netherlands ...... 90 & Personal Care Product Manufacturers, 2000 ...... 206 Spain ...... 94 Market Share ...... 207 United Kingdom...... 98 Chart - World Electric Housewares & Personal Care Other Western Europe ...... 103 Appliances Market Share by Company, 2000...... 207 Belgium ...... 108 Product Development & Manufacturing ...... 210 Sweden ...... 108 Marketing & Distribution ...... 212 Switzerland ...... 109 Cooperative Agreements ...... 214 All Other Western Europe ...... 109 Table - Selected Cooperative Agreements ...... 216 Financial Requirements...... 220 VI. ASIA/PACIFIC Mergers, Acquisitions & Industry Restructuring ...... 221 General ...... 111 Table - Selected Acquisitions & Divestitures ...... 224 Supply & Demand...... 113 Company Profiles ...... 225-310

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 5 Market Environment

The Market Environment Section discusses key indicators that drive demand for electric housewares and personal care appliances, including demographic and social trends and Freedonia’s uniquely developed MARKET ENVIRONMENT macroeconomic indicators. Technology & Product Innovation This information provides you with an understanding and an analysis of the Technological innovation has played a major role in the small appliance industry’s development throughout its history. The first electric houseware products were climate in which the global electric the portable fan and clothes iron, both invented SAMPLEin 1882. However, PAGE production of housewares and personal care appli- small appliances did not begin on a large scale until homes began to be wired for ances industry operates and helps you electricity in the early part of the twentieth century, initially in North America build your market strategy to sustain and Western Europe. Notable industry milestones include the introduction of the electric vacuum cleaner in 1905, the coffee percolator in 1908, the electric frying long-term growth. pan in 1909, the hair dryer in the early 1920s, the automatic pop-up toaster in 1926, the electric shaver in 1931, the automatic drip coffee maker in 1972 and the cordless vacuum cleaner in 1979.

Innovations continue to be made in small appliance design, and products introduced in recent years are more convenient to use, offer improved performance, use less energy and are safer to operate than earlier models. Among the most notable trends in small appliance design is the growing use of computer and electronics technology to improve ease of operation. For example, in November 2001 Electrolux introduced the TRILOBITE automatic, self-propelled vacuum cleaner. The TRILOBITE utilizes ultrasound technology to navigate around a room by itself and avoid obstacles. It is designed to return to its charging base when the power is running low and can automatically resume cleaning the remaining area once recharged. Another example is Sunbeam’s OSTER IN2ITIVE computerized blender and food processor, which was introduced in late 2001. The IN2ITIVE blender and food processor is preprogrammed with 40 recipes and features a proprietary hybrid blade design that can be used for food processing and dicing in forward mode, and blending in reverse.

The use of computer and electronics technology has also enabled small appliance manufacturers to improve power management and minimize energy use.

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 6 World Supply & Demand

The World Supply and Demand WORLD SUPPLY & DEMAND Section highlights the key issues that have affected the global electric Electric Housewares - Clothes Irons housewares and personal care appliances market over the past ten years Global sales of clothes irons are forecast to climb at a 3.8 percent annual pace to $2.6 billion in 2005, just above the rate of increase for the other small household and summarizes contributing growth applianceSAMPLE category as aPAGE whole. Gains will be stimulated by rising employment and factors. personal income in less developed nations, where washing methods used (for example, hand wringing of clothing) can leave garments more in need of ironing. The introduction of irons with advanced features and improved product styling will This information helps you: also help boost demand in industrialized countries. Examples include Applica’s BLACK & DECKER steam generator iron, which is engineered to produce two to • Focus your sales and marketing three times more steam than traditional irons to remove wrinkles in one pass, and efforts on high growth areas. Hamilton Beach Proctor-Silex’s translucent CLEARSTEAM iron, which is available in blueberry, tangerine, lime and strawberry colors.

• Propose new areas for development Increases through 2005 will be restrained by the maturity of the iron market in most areas, as well as by the greater life expectancy of newer irons, limiting potential replacement sales. Growing use of permanent press clothing and rising World Electric Housewares & Personal Care Appliances employment levels among women throughout the world will also tend to dampen Demand by Type market growth, as the time available for household chores such as ironing decreases. (million U.S. dollars) Item 1990 1995 2000 2005 2010 Products classified here include electric dry and steam clothes irons, garment Personal Consump Expendsteamers (bil and 1998 trouser US$) presses16694 designed 18939 for home22639 use. Notable 26800 manufacturers 32100 include $ small appliances/milApplica, $ PCE Arcelik, Bajaj Electricals,1330 De’Longhi, 1345 1285Hamilton 1278Beach Proctor-Silex, 1273 Morphy Richards, Philips, Samsung, SEB and Sunbeam. Electric Housewares/Appliances Demand 22203 25472 29100 34250 40850

Electric Housewares: 18009 20703 23810 28100 33640 Small Kitchen Appliances 7273 8132 8640 9915 11580 Coffee & Tea Makers 1525 1522 1575 1750 1970 Toasters & Toaster Ovens 706 807 890 1010 1160 Other 5042 5803SAMPLE 6175 TABLE 7155 8450 Other Small Household Appliances 10736 12571 15170 18185 22060 Vacuum Cleaners 5852 6814 8435 10040 12080 Portable Fans 2306 2782 3325 4060 5020 Clothes Irons 1630 1870 2130 2565 3125 Other 948 1105 1280 1520 1835 Personal Care Appliances: 4194 4769 5290 6150 7210 Electric Shavers, Trimmers & Clippers 1683 1970 2215 2615 3120 Hair Dryers & Curling Irons/Brushes 1545 1731 1890 2180 2540 Other 966 1068 1185 1355 1550 © Copyright by The Freedonia Group, Inc.

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 7 Supply & Demand by Country & Region

These Sections analyze demand trends and consider the threats and WESTERN EUROPE opportunities in 29 countries and six Italy: Supply & Demand regions.

Italy is the third largest producer of small appliances in Western Europe behind Germany and France, with 2000 shipments of $1.2 billion. In 2000, the country had a sizable trade surplusSAMPLE — equivalent to PAGE14 percent of industry output — a notable change from 1990, when Italy had a small trade deficit. Italy derives much of its position in the global small appliance industry from its relatively low (by regional standards) labor and production costs, and strategic location providing access to much of Europe (including the burgeoning Eastern and Central portions), the Mideast, Africa and parts of Asia through its port cities. Although Italian- made small appliances are sold throughout the world, the most important export markets include the nation’s EU partners, the US and Middle Eastern nations such Russia - Electric Housewaresas Saudi Arabia. & ImportantPersonal foreign Care sources Appliances of supply to the Italian market include theSupply leading &Asian Demand producers and the country’s EU neighbors. (million U.S. dollars) Demand for small appliances in Italy totaled $1.1 billion in 2000, the fourth Item largest market1990 in Western 1995 Europe behind 2000 Germany, 2005 France 2010 and the UK. With increases averaging 2.2 percent per year, Italian demand for small appliances grew Personal Consump Expend (bil 1998faster US$) than the 336region as a 318 whole from 363 1995 to 435 2000, benefitting 525 from a generally $ small appliances/mil $ PCE favorable economic2649 environment 2311 that 1791 resulted 1885 in healthy 1952 gains in personal consumption expenditures. Sizable markets exist for all of the major types of Electric Housewares/Appliances Demand 890 735 650 820 1025 small appliance products in Italy, with demand for espresso and other coffee makers being considerably higher than regional averages. Electric Housewares: 713 592 525 665 830 Small Kitchen Appliances 234 187 160 200 245 Coffee & Tea MakersShipments of small 61 appliances 51 from factories 45 in 55 Italy are projected 70 to rise 1.7 Toasters & Toaster Ovenspercent annually 23through 2005 21 to $1.3 20 billion, the 25 same pace 30 as demand but a Otherdeceleration from 150 recent historical 115 trends. 95 Much 120 of the increase 145 will be driven by Other Small Household Appliancesexport sales, and 479 the country’s 405SAMPLE trade 365surplus will TABLE 465 widen as 585 Italian manufacturers Vacuum Cleanersbenefit from stronger 218 demand 184 in a number 165 of key 215 export 270markets. Shipment gains Portable Fanswill be limited 134to some extent 112 by increasingly 100 125stiff competition 160 domestically and Clothes Ironsoverseas from foreign 85 suppliers, 75 most 70notably low-cost 90 Asian 110 producers. Industry Other 42 34 30 35 45 Personal Care Appliances: 177 143 125 155 195 Electric Shavers, Trimmers & Clippers 79 67 60 75 95 Hair Dryers & Curling Irons/Brushes 49 40 35 45 55 Other 49 36 30 35 45

net exports 60 -45 -115 -230 -340 Electric Housewares/Appliances Shpts 950 690 535 590 685

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 8 Industry Structure Sample page from Freedonia Industry Study

Gain#1111 a better World global Security understanding Products of & Sys- yourtems competition and analyze your company's position in the industry with information about: INDUSTRY STRUCTURE • industry composition Marketing & Distribution • market share As with any industry, effective marketing is a key factor for success in the world small appliance business. The principal marketing-related competitive variables • product development for the industry are price, product quality and performance, and company reputation. Because brand name recognition is a key factor in customer purchase • manufacturing selections and users tend to SAMPLEbe brand loyal, mostPAGE of the larger small appliance manufacturers follow a strategy of product differentiation. Under this marketing approach, manufacturers emphasize product features and brand name reputation to • marketing & distribution distinguish their goods, using advertising and product design to build and maintain a particular brand image. Advertising and promotion spending averages four-to-five • cooperative agreements percent of sales for leading small appliance companies.

Other small appliance firms have adopted a focus strategy, under which all • financial requirements resources are dedicated to a specific product or end-use segment. Because all resources are dedicated to one area, these companies are usually quick to market • mergers & acquisitions with updated models and are often perceived to provide higher quality goods and better service than a supplier involved in numerous product categories. One example is Kirby (a unit of Berkshire Hathaway), whose only small appliance • industry restructuring products are high-end vacuum cleaners and related items that are marketed solely through in-home demonstrations. A focus strategy, however, can be dangerous, as company revenues rely solely upon performance of a particular product category or end market.

As with many industries, the Internet is taking an increasingly important role in small appliance marketing. Major manufacturers have websites providing extensive product information. These sites allow users to see the full range of products available from the company, without the floor space limitations of a physical store. Some corporate sites also allow consumers to buy small appliances

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 9 Company Profiles

The Profiles Section analyzes 44 companies active in the world electric housewares and personal care appliances industry. These profiles repre-

sent a sampling or cross-section of the COMPANY PROFILES types of companies involved in the Matsushita Electric Industrial Company Limited industry. 1006, Oaza Kadoma Kadoma-shi, Osaka 571 Divisions, subsidiaries, joint Japan 816-6908-1121 ventures, etc., are discussed under http://www.mei.co.jp appropriate parent companies. Matsushita Electric Corporation of America One Panasonic Way Sources for profiles included: Secaucus, NJ 07094 201-348-7000 http://www.panasonic.com • Information provided by

key staff members in the Sales: $61.5 billion (FY 2001) SAMPLE PAGE respective companies Geographic Sales: (FY 2001, 12% Employment: 292,790 (FY 2001)

• Annual reports Key Products: floor care, small kitchen, personal care and garment care appliances Selected Tradenames: PANASONIC and NATIONAL

• 10-K reports Matsushita Electric Industrial produces and markets electric and electronic products for consumer, business and industrial applications. The Company operated in three segments in FY 2001: Consumer Products, Industrial Products • Security analysts reports and Components. In April 2001, Matsushita Electric Industrial reorganized its operations into four segments: AVC Networks, Home Appliances, Industrial • Corporate product literature Equipment, and Components and Devices.

Matsushita was the number one producer of small appliances worldwide in 2000, with an 11.7-percent share of total sales. The Company is active in the small appliance industry through the manufacture of small kitchen, personal care and

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 10 Companies Profiled Alba plc NACCO Industries Incorporated Pulse Home Products Hamilton Beach Proctor-Silex Applica Incorporated National Presto Industries Incorporated Windmere-Durable Holdings Philips Electronics NV Bajaj Electricals Limited Norelco Consumer Products Berkshire Hathaway Incorporated Optiva Corporation Kirby Company Polar Industries Limited Bissell Incorporated Sheffield Appliances Black & Decker Corporation Remington Products Company LLC Bunn-O-Matic Corporation Royal Appliance Manufacturing Company Candy Elettrodomestici SpA Salton Incorporated Conair Corporation Pifco Holdings Cuisinart Sonex International Interplak Samsung Group Waring Sanyo Electric Company Limited De’Longhi SpA BPL Sanyo Utilities and Appliances Kenwood Appliances SEB SA Electrodomesticos Solac SA Krups Electrolux AB Shop-Vac Corporation Eureka Sunbeam Corporation Electromures SA Superior Electrics Limited Fresh Company TechTronic Industries Company Limited Gillette Company Gimelli Laboratories Braun Vax Glen Dimplex Group Vorwerk & Company AKO-ISMET Elektrogerate Kobold Systems Goblin Ireland Thermomix Morphy Richards Wahl Clipper Corporation Haier Group Company Whirlpool Corporation Helen of Troy Limited KitchenAid USA Tactica International Zelmer Sp zoo Holmes Group Incorporated Rival Company Illinois Tool Works Incorporated West Bend Koc Holding AS Arcelik LG Group Matsushita Electric Industrial Company Limited Maytag Corporation Hoover Company Mondragon Corporacion Cooperativa Fagor Electrodomesticos Moulinex-Brandt Group Krups

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 11 Forecasting Methodology

Freedonia does not just collect and reprint data; Freedonia develops data. Our analysts thoroughly investigate an industry by extensively interviewing key industry participants and analyzing information from sources such as associations, government and trade literature. Once this The Freedonia research is complete, Freedonia establishes Economics Group Freedonia one set of forecasts. All writing, editing In-house Research Consistent framework and forecasting is done in-house to assure of indicators on . . . • Quantitative forecasting quality and consistency. In cases where • Personal Consumption Expenditures • Industry structure & market • Gross Domestic Product share analyses data does not exist, Freedonia develops the • World Population • Product analyses & forecasts data based on input/output ratios, bills of . . . and many others materials and flow charts. The following chart summarizes Freedonia's methodology.

Methodology for World Electric Housewares & Personal Care Appliances

Proprietary Extensive Interviews Electronic Database • Key participants • Trade publications • Industry experts • Government reports • End-users • Corporate literature • Online databases . . . and many others

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 12 The Freedonia Group, Inc. is a leading international industry study/ About database company. The Freedonia Group Since 1985, Freedonia has published 1,800 titles covering areas such as plastics, chemicals, coatings and adhesives, building materials, industrial components and equipment, health care, packaging, household goods, security, and many other industries.

Freedonia has produced a wide variety of titles, including:

• World Major Household Appliances • World Commercial Refrigeration Equipment • World Batteries • World Power Tools

Because Freedonia is a reliable information source, our forecasts are cited in numerous publications such as The Wall Street Journal, Appliance, Appliance Manufacturer and HFN.

Advantages In-house operations of Freedonia Reports Because all of our staff work at the same location, interaction between analysts and departments provides a strong system of checks and balances.

Consistency Our Economics Group develops indicators that are used by all analysts. Therefore, every Freedonia study is based on a consistent set of economic assumptions (GDP, personal consumption expenditures, population, etc.).

Reliable forecasts Because all of our forecasts consider the environment in which a product or industry is operating, as well as threats and opportunities to the market, Freedonia forecasts are reliable indicators of future performance.

One-on-one interviews All studies are produced by conducting interviews with key industry participants and end-users.

Proprietary electronic database Freedonia’s analysts can tap into an extensive in-house electronic database containing corporate literature (including private company information), trade publications, government reports and many other sources of information.

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 13 About Our Customers Freedonia's clients include major US and international companies in the manufacturing, services, consulting and financial sectors.

Typical purchasers of Freedonia studies :

• Key Executives • Corporate Planners • Market Researchers • Financial Analysts • Information Centers • New Product Developers • Merger & Acquisition Specialists

Since 1985 we have provided research to customers ranging in size from global conglomerates to one person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

Some of Freedonia's customers in the electric housewares and personal care appliances industry include: Electrolux, Gillette, Illinois Tool Works, Matsushita Electric and Philips Electronics.

World Electric Housewares & Personal Care Appliances #1521 Freedonia Industry Study 14 World Major Household Appliances World Power Tools The world major appliance market will reach 337 World demand for power tools will grow 5.8% per million units in 2005. Developing countries will year through 2005. Gains will result from rising Related Studies lead gains based on ongoing industrialization and construction spending in developing nations and the rising personal incomes. Microwave ovens will popularity of large home center stores and “do-it- From Freedonia grow the fastest, followed by dishwashers, refrig- yourself” home repairs in developed countries. Elec- erators and freezers. The diffusion of “smart ap- tric tools will remain dominant and grow the fast- pliances” will spur demand in developed coun- est, especially electric saws. This study analyzes the tries. This study analyzes the world major appli- US$18.5 billion world power tool industry to 2005 ance industry to 2005 and 2010 by product, re- and 2010 by product, region and for 22 countries. gion, and for 27 countries. It also details market It also details market share and profiles leading firms. For more information about share and profiles key companies. #1419...... 5/01...... $4,500 #1508...... 1/02...... $4,800 these or other Freedonia titles, please contact us at: Lamps World Commercial The Freedonia Group, Inc. US demand for lamps will grow 3.9% annually Refrigeration Equipment through 2005, driven primarily by sales of higher- World demand for commercial refrigeration equip- Phone: (440) 684-9600 priced energy-efficient fluorescent and high in- ment will grow over 6% annually, driven by rising demand in developing countries. Japan will lead gains (800) 927-5900 tensity discharge (HID) lamps. Demand will also benefit from the large installed base of lamps in among developed countries. Reach-in and walk-in Fax: (440) 646-0484 residential and nonresidential buildings. This coolers and freezers, vending machines, display cases study analyzes the $3.8 billion US lamp indus- and ice machines will be the fastest growing prod- try to 2005 and 2010 by type and market. It ucts. This study analyzes the US$18.6 billion com- also reviews competitive lighting methods such mercial refrigeration equipment industry to 2004 as LEDs and fiber optics, presents market share and 2009 in six world regions and 22 countries. It data and profiles leading companies. also evaluates market share and profiles key firms. #1479...... 10/01...... $3,600 #1367...... 1/01...... $4,500

Power & Hand Tools World Batteries US demand for power and hand tools will grow Primary and secondary battery demand will grow over 4% annually through 2005, driven by power 8% per year worldwide, driven by new portable tool upgrades and the continuing diffusion of electronic devices. The best prospects will re- cordless products. Electric drills and saws will main in less advanced, faster-growing markets. lead gains among power tools, while multitools, Lithium ion- and lithium polymer-based automotive tools and ergonomic designs pace the rechargeables and “superpre-mium” alkaline bat- hand tool segment. Professional users will re- teries will lead gains. This study analyzes the main dominant. This study analyzes the $12.3 US $41 billion world battery industry to 2004 billion US power and hand tools industry to and 2009 by type, region and for 24 countries. 2005 and 2010 by type and market. It also de- It also details market share and profiles key firms. tails market share and profiles key firms. #1347...... 12/00...... $4,600 #1478...... 10/01...... $3,800

Batteries Commercial Refrigeration Equipment Primary and secondary battery demand in the US demand for commercial refrigeration equip- US will grow 6.6% through 2005. Gains will be ment will advance nearly 5% annually. Gains fueled by continuing technological innovation, will be driven by the growing number of food increases in demand for battery-powered devices stores and restaurants-including fast food out- and a shift in the product mix toward more ex- lets in venues such as gas stations-which will pensive batteries that offer superior performance. boost demand for display cases, walk-in coolers, Primary lithium, zinc-air and alkaline batteries freezers, beverage refrigeration and ice machines. will offer the best prospects. This study ana- This study analyzes the $7.1 billion US com- lyzes the $10.4 billion US batteries industry to mercial refrigeration equipment industry to 2004 2005 and 2010 by product and market. It also and 2009 by product and by market. It also evaluates market share and profiles key firms. evaluates market share and profiles key firms. #1447...... 7/01...... $3,800 #1337...... 10/00...... $3,500

World Electric Housewares & Personal Care Appliances #1521 Order form on last page 15 How to Order

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