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April 20, 2019

PUBLISHERS! While creating our editorial calendar for this issue, recreational use of cannibis became legal in Canada, making it the first industrialized country to legalize . We thought it would make an interesting topic to include in this issue (a first for us) and a unique way to commemorate 420, an international celebration of that occurs every year The origins of 420 on April 20. Use the material on this page to reach out to non-traditional advertisers in this industry. We hope you enjoy! Though there are many stories about where the asso- ciation of cannabis with the number 420 comes from, it in fact all started with a group of teenage boys who used to hang out together after school in San Rafael, California during the 1970s. The group, who called themselves the Waldos, found out about an abandoned cannabis crop nearby and developed a plan to meet after Cannabis in pop culture school at 4:20 p.m. to search for it. Soon, the Waldos started meeting up regularly to smoke and drive around looking for the Here are five of the most iconic depictions of can- deserted crop. The code for their secret missions was 420. nabis in pop culture from the last few decades: Although the Waldos never found the cannabis plants, 420 became slang for marijuana among 1. CHEECH AND CHONG youth in the area, and in particular with fans of the Grateful Dead — a band that embraced Deservedly number one on the list, this comedy duo and whose members had ties to San Rafael. Soon, the term spread to cannabis users around the world. made their love for cannabis the hub of many of their celebrated stand-up routines, studio recordings and Today, 420 is an unofficial holiday devoted to celebrating cannabis culture that occurs annually on feature films during the 1970s and 1980s. April 20 (the date was selected due to its numerical representation, 4/20). Each year, people across the globe stage demonstrations to support the legalization of marijuana and host festivals and events 2. THE OF BOB MARLEY featuring cannabis in its many forms. musician Bob Marley publicly smoked mari- juana and wrote many songs about it. As a member of the religion, he saw smoking as a sacred act that brings spiritual enlightenment. 4. Spend the day at a museum Eight unique ways 5. Make your own artwork 3. FAST TIMES AT RIDGEMONT HIGH 6. Take in a show or musical performance This 1982 coming-of-age comedy featuring Sean to celebrate 420 7. Play a round of paintball, laser quest or mini golf Penn as Jeff Spicoli, a perpetually stoned surfer, has 8. Visit an amusement park or arcade become a cannabis culture classic. Looking for an innovative way to celebrate 420 this year? Here are a few ideas. You can also participate in a 420 event near you 4. WEEDS — the most famous 420 celebrations are outdoor This Showtime series starring Mary-Louise Parker 1. Go for a nature hike smoke-outs like the ones at the University of as a weed-dealing soccer mom ran for eight sea- 2. Cook an elaborate meal Colorado in Boulder, “ Hill” in San Francisco’s sons and received reviews for its darkly comic take on American suburbia. 3. Visit a restaurant that offers a unique dining Golden Gate Park, Parliament Hill in Ottawa and experience Mount-Royal Park in Montreal. 5. PINEAPPLE EXPRESS This 2008 stoner comedy follows the antics of a processer server and his weed dealer after they witness a murder and flee to escape a lord. Pineapple Express is the name of a can- nabis strain, but it’s unclear which came first — the movie or the strain. An introductory guide to Cannabis is a plant genus that produces users looking for intense highs or elevated oil. They can either be eaten or made into three species of plants: , Can- levels of CBD without THC for those using digestible capsules. nabis sativa and . Most cannabis for medical reasons. When choo- varieties on the market come from indica sing strains, pay attention to percentages of Potential advertisers and sativa plants. Since ruderalis contains THC and CBD and figure out what ratio of to call on only trace amounts of tetrohydrocannabinol active ingredients works best for you. (THC), the psychoactive ingredient in can- - HEAD STORES nabis, it’s rarely grown for commercial use. CANNABIS PRODUCTS - LOCAL GOVERNMENT OFFICIALS Cannabis consumption methods vary. Here - CONVENIENCE STORES CANNABIS EFFECTS are some common ways marijuana is - GROCERY STORES It’s often said that indica is more of a night- distributed: time variety that promotes full-body relaxa- - HEALTH FOOD STORES tion whereas sativa sharpens your mental • Flowers. Dried cannabis flowers are typi- - RESTAURANTS focus and provides an energy burst. Howe- cally smoked using hand-held pipes, water • Tinctures. The liquid extracts are consu- - MADD (OR OTHER ORGANIZATIONS ver, your physiological responses have less pipes, or rolling papers. It’s also med by placing a few drops underneath THAT WANT TO PROMOTE SAFE DRIVING) to do with the species and more to do with possible to vape the flowers with certain the tongue. They’re fast acting and allow - LASER TAG/PAINTBALL VENUES the chemical makeup of the particular plant. types of vaporizers. The effects of the drug for maximum dosage control. - AMUSEMENT PARKS Depending on growing conditions and me- are felt immediately. - ARCADES thods, different indicas and sativas have va- • Topical lotions. Topical products are pri- - MUSIC STORES rying high and low percentages of THC and • Edibles. Though slow to take effect, foods marily for medical use. They provide loca- - MUSIC FESTIVALS cannobidiol (CBD) — another active ingre- that contain cannabis tend to cause power- lized relief to tense or sore parts of the dient that has calming but not mind-altering ful full-body effects. They’re usually made body without producing a high. - MUSICAL INSTRUMENT STORES effects. with one cannabis-infused ingredient that’s - CLOTHING STORES high in fat, such as butter or olive oil. Before consuming cannabis, research dif- - NEW AGE STORES Indica and sativa plants are often crossbred ferent strains and delivery methods, along to produce hybrid strains with certain cha- • Ingestible oils. These can be ingested with their positive and negative effects, to Online search option: racteristics, such as higher levels of THC for like edibles but have the consistency of identify which ones may be right for you. Search all Keyword: Cannabis

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