Proven Engagement, Powerful Results
Show you’re 71% 55% invested say companies say that companies in the who sponsor PBS that sponsor provide a valuable PBS are industry community public service.1 leaders.1
71% 64% Be the of public radio agree that PBS listeners agree sponsor messages brand they their opinion of a are seen as different love and company is more and better.1 positive when they trust fi nd out it supports NPR.2
% % 70 83 Welcome of public radio of listeners have new clients listeners prefer taken action to buy products in response to and and services from something heard consumers companies that on NPR.3 support NPR.2 Platforms that Reach Your Audience
TV OPB PBS KIDS 24/7 OPB+
Digital Radio opb.org | app OPB kmhd.org | app KMHD opbmusic.org | app opbmusic
OPB TV has an average OPB Radio has more than OPB Digital has an of 40,000+ Portland metro 474,700 weekly listeners average of 1.6M views area viewers per prime across Oregon and per month.6 time program.4 southern Washington.5 Stand Out from Your Competition
OPB TV and Radio Commercial/Cable TV and Radio
OPB TV and Radio Commercial/Cable 4 Minutes of TV and Radio Non-Programming 15 Minutes of Non-Programming
TV Non-Programming Minutes/Hour:7 Radio Non-Programming Minutes/Hour:8 • PBS/OPB: 3 minutes and 15 seconds • NPR/OPB: 2.5 minutes | 8 ads • Commercial: 14 minutes and 33 • Commercial music: 12-14 minutes | seconds 26-32 ads • Cable: 14 minutes and 40 seconds • Commercial news: 14-16 minutes | 28-36 ads
What Do Sponsors Think?
“Honestly, at first I was skeptical about radio…you can’t measure and track it. But we gave it a try and now I know that OPB works. People started recognizing and introducing me as the guy who has spots on OPB! We’re elevating our brand and showing that our company values this community.”
Rob Jordan CEO and Founder, Idealist Consulting
“I recently handed a reference sheet to a guy I was talking to about a bid and he said, ‘I don’t need that, we heard you on OPB this morning, and that’s enough for us.’”
Michael Wieber President, NW Seismic
“We get more positive feedback about our OPB presence than anything else!”
Nan Devlin Director of Tourism, Visit Tillamook Coast
1Commercialism Research City Square Associates, January-February 2016, 2Lightspeed Research, State of Sponsorship Survey, March 2017, 3NPR Impact Study, NPR Listens, January 2017. Refers to weekly NPR listeners, 4TRAC Media Services, Feb 2017, KOPB, M-Su, 8p-11p, Live+ Same Day, Portland, OR DMA, P2+, 5Prepared by RRC, Total P12+, M-Su 6a-12a, Fall 2016, Weekly CUME, KETP-FM/ KHRV-FM/KOAB-FM/KOAB-FM Stream/KOAC-AM/KOAC-FM/KOAP-FM/KOBK-FM/KOBN-FM/KOJD-FM/KOPB-AM/KOPB-FM/KOPB-FM Stream/KOTD-FM/KRBM-FM/KTMK-FM/KTVR-FM ©2016 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio, 6Google Analytics, Feb 2017-Sept 2017 Average, opb.org page views, 7Nielsen, October 2015, PBS, 8Media Monitors 2016. OPB’s Digital Audience: Connected and Active DIGITAL
Male 51% Visitors turn to opb.org for information they can trust. Of this active and educated audience:
Gender • 94% are registered voters • 55% are white collar workers • 59% own their own home Female • 75% have investments 49% • 32% have traveled abroad in the past 12 months • 84% have attended college 55-64 12% 45-54 16% 65+ 16%
Age
35-44 “I’m tired of having to 25% weed out fake news on
18-34 social media and know 31% that I can trust OPB for the real unbiased news.”
Michale from Vancouver 35-50K 22% 25-35K 6% 50-75K 0-25K 21% 7%
Income
Source: Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro, 75-100K Newspaper/TV/Cable websites visited in the past 14% 30 days: opb.org, Newspaper/TV/Cable websites 100K+ visited in the past 7 days: opb.org, Radio station 30% websites visited past 30 days: opb.org, Radio station websites visited past 7 days: opb.org. Digital Sponsorship Options
320x50 Available placement: OPB News app opbmusic app KMHD app
300x250 Available placement: opb.org opbmusic.org kmhd.org
180x150 Available placement: opb.org opbmusic.org kmhd.org
600x90 Available placement: “OPB Insider” weekly e-news opbmusic e-news KMHD e-news OPB’s TV Audience: Loyal and Educated
Male 46%
OPB offers an array of high-quality, award-winning PBS programming Gender and OPB original series across Oregon and southern Washington. TV OPB’s news, nature, science, arts, culture and children’s shows each Female 54% week attract a notable audience:
• 92% are registered voters • 31% are white collar workers 65+ • 70% own their own home 37% • 66% have investments • 20% have traveled abroad in the past 12 months 55-64 Age • 74% have attended college 24%
18-34 13% 45-54 35-44 14% 12%
18-34 23% “We watch OPB every 25-35K 14% day. Love the new 35-50K kids station!” 0-25K 21% 13% Jake from Sisters
Income
50-75K 19% 100K+ 22%
75-100K 11% Our top TV genres and shows!
Science and Nature
Arts and Culture
News and Public Affairs
History
Drama
Children’s
Milton-Freewater Grays River Arlington Enterprise Pendleton La Grande Astoria Hood Heppner Halfway TV Coverage Rockaway River Beach The Dalles Portland Richland Baker City Cloverdale Map John Day Prairie City Ontario Mt. Vernon Prineville Corvallis Newport Bend Burns Mapleton Eugene Oakridge stations Florence ReedsportElkton Silver Lake translators Glide Roseburg Coos Bay Point Paisley Myrtle Valley Falls Lakeview Port Orford
Gold Beach
Source: Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro, KOPB M-S 4a-2a. OPB’s Radio Audience: Engaged and Influential
Male 55% As one of the most popular stations in the Portland metro area, OPB Radio Gender reaches more than 474,700 listeners each week throughout Oregon and southern Washington. A well-rounded Female audience turns to OPB: 45%
• 93% are registered voters • 52% are white collar workers • 69% own their own home 55-64 • 75% have investments 18% 65+ • 33% have traveled abroad in the RADIO 17% past 12 months 45-54 17% • 83% have attended college Age
18-34 35-44 22% 26%
“OPB is the only radio station I listen to...no 35-50K 19% really...the only one!”
50-75K 25-35K 18% 6% Kathryn from Portland 0-25K 5% Income
75-100K 17%
100K+ 35% Sponsor Radio Spot Examples
OPB Radio spots are ten seconds and read live by our announcers with a standard intro:
“Support for OPB comes from our Members/Sustaining Members – Thank You – and from…”
“High Desert Museum in “iBridge, a Northwest data Bend, where wild meets management firm, helping west. Wildlife, history, healthcare, legal, financial art and new exhibits and government institutions for the entire family. mine breakthrough insights Highdesertmuseum.org.” from their data. More at ibridgellc.com.”
Pendleton Enterprise Astoria La Grande Hood Halfway River Nedonna Beach The Dalles Radio Portland Tillamook Baker City Richland Happy Hollow Coverage John Day Gleneden Beach Mt. Vernon Ontario Newport Corvallis Map Bend Eugene Riley
stations translators Silver Lake
Paisley
Lakeview
Source: Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro, KOPB-FM; Prepared by RRC, US Total P12+, M-Sun, 6a-12a, Fall 2016, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/KOAC-AM/ KOAC-FM/KTMK-FM/KOBK-FM/ KOGL-FM/KOPB-AM/ KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVRFM ©2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio. MUSIC They Don’t LikeJazz KMHD: AJazzStationforPeopleWhoThink 45-54 50-75K 10% 13% 35-50K 18% 35-44 13% 55-64 19% 75-100K 12% Female 25-35K 48% 15% Male 52% 18-34 31% 27% 65+ 100K+ 26%
0-25K
Income Gender
16% Age 18-34 23% “You havesomeofthebest • • • • • • to agreat varietyofstyles–jazz, clubs around Portland.KMHDhas an one spotandgettingexposure programmingdarn outthere. I years. Itreaches alargeaudience by other radiochannelI’veever ofmoreon. I’velearned great music through KMHDthanany audience ofdevoted,loyallisteners: and roots. KMHD’s DJsare partofthe heard. Keepitup!” showcasing thebestofjazzandallits Portland jazzsceneforthelast25 KMHD hasbeenastapleofthe latin, electronic-based, andso indie, soul,R&B,oldies,swing, related subgenres, includingR&B,funk love keepingmyradiodialat major concertsandplayinghigh-profile larger musicalcommunity, openingfor 77% haveattendedcollege 44% are whitecollarworkers 28% havetraveledabroad inthe 59% haveinvestments 65% owntheirhome 89% are registered voters past 12months MJ fromMilwaukie MUSIC
opbmusic: AHubforMusicDiscovery 35-44 31% Male 60% 25-34 33% Female 40% 45-54
15% Gender 55-64
10% Age 18-24 65+ 4% 7% They are theneditedintocompelling KMHD-FM, GoogleAnalytics. January1-Oct31,2017. 2017: Sept16-Aug17, A18+Portland,ORMetro, Source: Prepared withTapscan, Scarborough R2 At opbmusic.org,listenerscanjoin
opbmusic Sessions VuHaus.com, whichhostslivemusic discovering newartists,opbmusic opbmusic isaccessiblebothonair conversations aboutthevibrantlocal opbmusic sessionsare availableon videos fortheweb. opportunities forsponsorshipat the and streaming atopbmusic.org. artists from Oregon andtheNorthwest. and stream audioandvideoin-studio sessions. studio andfeature great localand stations across thecountry. There are Sessions are regularly recorded in with anemphasisonfeaturingnew touring bandsinanintimatesetting. features thebestindieand alternative, music scene,winticketstoshows, recordings from otherpublic radio For peoplewholovemusicand local andnationallevel.