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Proven Engagement, Powerful Results

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Proven Engagement, Powerful Results Proven Engagement, Powerful Results Show you’re 71% 55% invested say companies say that companies in the who sponsor PBS that sponsor provide a valuable PBS are industry community public service.1 leaders.1 71% 64% Be the of public radio agree that PBS listeners agree sponsor messages brand they their opinion of a are seen as different love and company is more and better.1 positive when they trust fi nd out it supports NPR.2 % % 70 83 Welcome of public radio of listeners have new clients listeners prefer taken action to buy products in response to and and services from something heard consumers companies that on NPR.3 support NPR.2 Platforms that Reach Your Audience TV OPB PBS KIDS 24/7 OPB+ Digital Radio opb.org | app OPB kmhd.org | app KMHD opbmusic.org | app opbmusic OPB TV has an average OPB Radio has more than OPB Digital has an of 40,000+ Portland metro 474,700 weekly listeners average of 1.6M views area viewers per prime across Oregon and per month.6 time program.4 southern Washington.5 Stand Out from Your Competition OPB TV and Radio Commercial/Cable TV and Radio OPB TV and Radio Commercial/Cable 4 Minutes of TV and Radio Non-Programming 15 Minutes of Non-Programming TV Non-Programming Minutes/Hour:7 Radio Non-Programming Minutes/Hour:8 • PBS/OPB: 3 minutes and 15 seconds • NPR/OPB: 2.5 minutes | 8 ads • Commercial: 14 minutes and 33 • Commercial music: 12-14 minutes | seconds 26-32 ads • Cable: 14 minutes and 40 seconds • Commercial news: 14-16 minutes | 28-36 ads What Do Sponsors Think? “Honestly, at first I was skeptical about radio…you can’t measure and track it. But we gave it a try and now I know that OPB works. People started recognizing and introducing me as the guy who has spots on OPB! We’re elevating our brand and showing that our company values this community.” Rob Jordan CEO and Founder, Idealist Consulting “I recently handed a reference sheet to a guy I was talking to about a bid and he said, ‘I don’t need that, we heard you on OPB this morning, and that’s enough for us.’” Michael Wieber President, NW Seismic “We get more positive feedback about our OPB presence than anything else!” Nan Devlin Director of Tourism, Visit Tillamook Coast 1Commercialism Research City Square Associates, January-February 2016, 2Lightspeed Research, State of Sponsorship Survey, March 2017, 3NPR Impact Study, NPR Listens, January 2017. Refers to weekly NPR listeners, 4TRAC Media Services, Feb 2017, KOPB, M-Su, 8p-11p, Live+ Same Day, Portland, OR DMA, P2+, 5Prepared by RRC, Total P12+, M-Su 6a-12a, Fall 2016, Weekly CUME, KETP-FM/ KHRV-FM/KOAB-FM/KOAB-FM Stream/KOAC-AM/KOAC-FM/KOAP-FM/KOBK-FM/KOBN-FM/KOJD-FM/KOPB-AM/KOPB-FM/KOPB-FM Stream/KOTD-FM/KRBM-FM/KTMK-FM/KTVR-FM ©2016 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio, 6Google Analytics, Feb 2017-Sept 2017 Average, opb.org page views, 7Nielsen, October 2015, PBS, 8Media Monitors 2016. OPB’s Digital Audience: Connected and Active DIGITAL Male 51% Visitors turn to opb.org for information they can trust. Of this active and educated audience: Gender • 94% are registered voters • 55% are white collar workers • 59% own their own home Female • 75% have investments 49% • 32% have traveled abroad in the past 12 months • 84% have attended college 55-64 12% 45-54 16% 65+ 16% Age 35-44 “I’m tired of having to 25% weed out fake news on 18-34 social media and know 31% that I can trust OPB for the real unbiased news.” Michale from Vancouver 35-50K 22% 25-35K 6% 50-75K 0-25K 21% 7% Income Source: Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro, 75-100K Newspaper/TV/Cable websites visited in the past 14% 30 days: opb.org, Newspaper/TV/Cable websites 100K+ visited in the past 7 days: opb.org, Radio station 30% websites visited past 30 days: opb.org, Radio station websites visited past 7 days: opb.org. Digital Sponsorship Options 320x50 Available placement: OPB News app opbmusic app KMHD app 300x250 Available placement: opb.org opbmusic.org kmhd.org 180x150 Available placement: opb.org opbmusic.org kmhd.org 600x90 Available placement: “OPB Insider” weekly e-news opbmusic e-news KMHD e-news OPB’s TV Audience: Loyal and Educated Male 46% OPB offers an array of high-quality, award-winning PBS programming Gender and OPB original series across Oregon and southern Washington. TV OPB’s news, nature, science, arts, culture and children’s shows each Female 54% week attract a notable audience: • 92% are registered voters • 31% are white collar workers 65+ • 70% own their own home 37% • 66% have investments • 20% have traveled abroad in the past 12 months 55-64 Age • 74% have attended college 24% 18-34 13% 45-54 35-44 14% 12% 18-34 23% “We watch OPB every 25-35K 14% day. Love the new 35-50K kids station!” 0-25K 21% 13% Jake from Sisters Income 50-75K 19% 100K+ 22% 75-100K 11% Our top TV genres and shows! Science and Nature Arts and Culture News and Public Affairs History Drama Children’s TV Coverage Grays River Astoria Map Milton-Freewater Rockaway Arlington Beach Hood Portland River Pendleton Enterprise The Dalles Cloverdale Heppner La Grande Halfway Baker City stations Richland Newport Corvallis translators John Day Prineville Mt. Vernon Prairie City Mapleton Eugene Bend Ontario Florence Reedsport Oakridge Elkton Burns Glide Coos Bay Roseburg Myrtle Point Silver Lake Port Orford Paisley Valley Falls Source: Gold Beach Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro,Lakevie KOPBw M-S 4a-2a. OPB’s Radio Audience: Engaged and Influential Male 55% As one of the most popular stations in the Portland metro area, OPB Radio Gender reaches more than 474,700 listeners each week throughout Oregon and southern Washington. A well-rounded Female audience turns to OPB: 45% • 93% are registered voters • 52% are white collar workers • 69% own their own home 55-64 • 75% have investments 18% 65+ • 33% have traveled abroad in the RADIO 17% past 12 months 45-54 17% • 83% have attended college Age 18-34 35-44 22% 26% “OPB is the only radio station I listen to...no 35-50K 19% really...the only one!” 50-75K 25-35K 18% 6% Kathryn from Portland 0-25K 5% Income 75-100K 17% 100K+ 35% Sponsor Radio Spot Examples OPB Radio spots are ten seconds and read live by our announcers with a standard intro: “Support for OPB comes from our Members/Sustaining Members – Thank You – and from…” “High Desert Museum in “iBridge, a Northwest data Bend, where wild meets management firm, helping west. Wildlife, history, healthcare, legal, financial art and new exhibits and government institutions for the entire family. mine breakthrough insights Highdesertmuseum.org.” from their data. More at ibridgellc.com.” Pendleton Enterprise Astoria La Grande Hood Halfway River Nedonna Beach The Dalles Radio Portland Tillamook Baker City Richland Happy Hollow Coverage John Day Gleneden Beach Mt. Vernon Ontario Newport Corvallis Map Bend Eugene Riley stations translators Silver Lake Paisley Lakeview Source: Prepared with Tapscan, Scarborough R2 2017: Sept16-Aug17, A18+ Portland, OR Metro, KOPB-FM; Prepared by RRC, US Total P12+, M-Sun, 6a-12a, Fall 2016, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/KOAC-AM/ KOAC-FM/KTMK-FM/KOBK-FM/ KOGL-FM/KOPB-AM/ KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVRFM ©2017 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio. KMHD: A Jazz Station for People Who Think They Don’t Like Jazz KMHD has been a staple of the Female Portland jazz scene for the last 25 48% years. It reaches a large audience by showcasing the best of jazz and all its related subgenres, including R&B, funk Gender and roots. KMHD’s DJs are part of the larger musical community, opening for major concerts and playing high-profile Male clubs around Portland. KMHD has an 52% audience of devoted, loyal listeners: • 89% are registered voters • 44% are white collar workers • 65% own their own home 65+ 55-64 27% • 59% have investments 19% • 28% have traveled abroad in the past 12 months 45-54 Age • 77% have attended college 10% 35-44 13% 18-34 “You have some of the best 31% darn programming out there. I MUSIC love keeping my radio dial at 18-34 23% one spot and getting exposure 25-35K to a great variety of styles – jazz, 15% indie, soul, R&B, oldies, swing, 0-25K 35-50K 16% latin, electronic-based, and so 18% on. I’ve learned of more great Income music through KMHD than any 50-75K other radio channel I’ve ever 13% heard. Keep it up!” 100K+ 75-100K 26% 12% MJ from Milwaukie opbmusic: A Hub for Music Discovery Female For people who love music and 40% discovering new artists, opbmusic features the best indie and alternative, with an emphasis on featuring new Gender artists from Oregon and the Northwest. opbmusic is accessible both on air and streaming at opbmusic.org. Male 60% At opbmusic.org, listeners can join conversations about the vibrant local music scene, win tickets to shows, and stream audio and video in-studio 45-54 15% sessions. 55-64 35-44 10% 31% 65+ 4% Age opbmusic Sessions 18-24 Sessions are regularly recorded in 7% studio and feature great local and 25-34 touring bands in an intimate setting.
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