OPB is the best-kept marketing secret for Make an reaching the highest concentration of educated, affluent and influential decision makers in Impact with and southern . More than one million people tune in to OPB – including OPB Sponsorship your best clients, customers, patrons, and employees.

Reach Your Target Audience

OPB TV far outpaces cable ratings, with an average of more than 26,000 Portland metro-area viewers per primetime program.1 40000

35000

30000

25,000

20,000

15,000

10,000

5,000 Y Y OPB HISTOR 0 DISCOVER HGTV FOX NEWS FOOD TLC A&E CNN OPB outpaces cable audiences

OPB Radio has more than 448,000 weekly listeners throughout Oregon and southern Washington.2

opb.org ranks #3 among Portland metro-area media Web sites.3 Get Results

OPB’s loyal audience appreciates sponsors who support the programs they love. By supporting OPB, you’ll build a deep connection with OPB’s large and engaged audience, driving more interest in doing business with you.

Increase Return on Investment

n 95 percent of public radio listeners have taken direct action as a result of sponsorship, and have shown preference to do business with supporters of their station.4

n PBS viewers are more likely to choose to buy a product or service from a PBS sponsor.5

Cultivate Clients and Consumers

n More than half of public radio listeners prefer to buy products and services from companies that support public radio.4

n 70 percent agree that PBS sets the standard for quality and excellence, that sets it apart from other TV.5

Build Brand Loyalty and Trust

n 61 percent of public radio listeners agree their opinion of a company is more positive when they find out it supports public radio.4

n 48 percent of public radio listeners surveyed believe companies that sponsor public radio are more credible than those that advertise on commercial radio.4

Demonstrate Your Good Corporate Citizenship

n PBS viewers are loyal to companies who sponsor PBS.5

n PBS viewers are twice as likely to recommend PBS sponsors to friends and family than commercial TV audiences.5 Stand Out from Your Competitors Non-programming minutes per hour

Your sponsorship messages will stand out because there is less 15 min visual and auditory “noise” relative to commercial media outlets.

10 min n OPB TV includes fewer non-programming minutes per

primetime hour: 3:22 minutes on average compared to 14 minutes (or more) on commercial broadcast and cable TV.6 5 min n OPB Radio dedicates no more than three minutes per hour 3 9

to sponsorship spots, while commercial radio airs eight to OMMERCIAL TV 4:2 4:4 PBS 3:22 CABLE TV C 0 min 1 1 15 minutes (or more) of commercials per hour.

Customize Your Approach

Our Corporate Support staff provides high quality, attentive service.

n We are an experienced team committed to understanding your needs first, then offering solutions to reach your goals.

n We provide recommendations based on solid research, demographic information and decades of experience.

n We help craft creative, effective spots and ads that communicate your marketing message within the framework and FCC guidelines.

Connect with the OPB Community

n Special event invitations – Meet your favorite public broadcasting personalities and network with other Business Partners.

n Partnership promotion – Promote your support of OPB at your place of business, in your organization’s materials, and link to OPB’s Web site. *Please request logos, specs, and window clings.

n Your company name on opb.org – Your company name will appear on opb.org/sponsorlist.

n Individual membership discounts – Encourage employees to become new OPB members at 20 percent off the regular rate.

n Lending library – Enjoy free borrowing privileges from our library of PBS “favorites.” You may access our entire list of available videos at opb.org/support/library. Oregon Public Broadcasting 7140 SW Macadam Avenue Portland, OR 97219 503.244.9900 opb.org

1TRAC Media Services, February 2014, KOPB, M-Sun, 8p-11p, Live+ Same Day, Portland, OR DMA, adults 18+ 2Prepared by RRC, US Total P12+, M-Sun, 6a-12a, Fall 2013, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/ KOAC-AM/KOAC-FM/KTMK-FM/KOBK-FM/KOGL-FM/ KOPB-AM/KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/ KTVR-FM ©2014 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio 3The Media Audit, April-May 2013, adults 18+,opb. org/KOPB-FM 4Lightspeed Research, NPR Sponsor Impact Survey, November 2013 52013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study 6TNS Media Intelligence, Nov 2008, Primetime.

As one of the OPB’s Radio Audience most popular at a Glance

RADIO stations in Active, Educated and Influential the Portland 95% vote metro-area,5 54% are white collar workers 78% own their own home OPB Radio reaches more 36% have $100,000+ in than 448,000 listeners liquid assets each week on 25 stations 31% have traveled abroad in the and translators throughout past two years. Oregon and southern 65% have a single or 6 Washington. An influential advanced degree audience turns to OPB for n Gender in-depth, thought-provoking and enjoyable programming. In fact, those who consider FEMALE MALE 57% 43% OPB to be their favorite station listen to OPB more than 10 hours per week.7 n Age n Income

65+ 18-34 0-25K 25-35K 16% 12% 13% 4% OPB spots are limited to 75K+ 55-64 46% 35-50K 12 messages per hour— 25% 35-54 22% significantly less than on 47% 50-75K commercial radio—so they 15% have more impact and are more likely to influence (The Media Audit, April-May 2013, adults 18+ KOPB-FM) buying decisions. In fact, over half of public radio Sponsor Examples listeners say they prefer (10 seconds each) to do business with public “EasyStreet. Building secure, high radio sponsors when price availability cloud computing and quality are equal.8 Even environments that meet HIPAA and a 10-second spot can convey HITECH Act requirements for healthcare a meaningful message in clients. EasyStreet dot com.” the low-key, straightforward manner appreciated by “Terwilliger Plaza. A continuing care OPB’s highly educated, retirement community for inquiring active audience. minds. Lectures, classes, theater groups, wine tastings, and more. Terwilliger Plaza dot com.” Radio Schedule FM & AM Stations

MONDAY-FRIDAY SATURDAY SUNDAY mid. mid. BBC World Service BBC World Service BBC World Service 3am 3am Morning Edition New Dimensions 4am BBC World Service 5am Weekend Edition Weekend Edition 9am The Takeaway 10am 10am FRIDAY: Here & Now Car Talk This American Life 11am Here & Now 11am Science Friday Wait Wait ... Don’t Tell Me! Car Talk 12pm noon Think Out Loud State of Wonder A Prairie Home Companion 1pm BBC Newshour This American Life 2pm 2pm Q with Jian Ghomeshi Radiolab Wait, Wait...Don’t Tell Me 3pm 3pm The World A Prairie Home Companion Splendid Table 4pm 4pm All Things Considered Marketplace Money Weekend Weekend 5pm All Things Considered All Things Considered On The Media America’s Test Kitchen 6pm 6:30pm Marketplace 7pm Fresh Air FRIDAY: City Club of Portland The Moth Radio Hour Travels with Rick Steves 7pm 8pm 8pm Think Out Loud (REBROADCAST) Snap Judgement On Being 9pm MONDAY: TED Radio Hour TUESDAY: OPB Presents WEDNESDAY: State of the Re:Union THURSDAY: Philosophy Talk 9pm FRIDAY: Wits Live Wire Radio City Arts & Lectures 10pm 10pm Tell Me More Sound Opinions Fresh Air Weekend 11pm 11pm BBC World Service BBC World Service BBC World Service

Radio Coverage Map

stations translators Astoria

Nedonna Beach Hood Pendleton Tillamook River Enterprise Portland The Dalles La Grande Happy Hollow Halfway Gleneden Beach Newport Baker City Richland Corvallis John Day Mt. Vernon Eugene Bend Ontario

Riley Silver Lake

Paisley

Lakeview

Research cited: 5 PPM Analysis Tool, Portland, OR Metro, AQH Persons, P6+, M-Sun, 6a-12a, Jan/ Feb/March 2014 ©2014 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 6Prepared by RRC, U.S. Total, P12+, M-Sun, 6a-12a, Fall 2013, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/KOAC-AM/KOBK-FM/KOGL-FM/KOPB-AM/KOPB-FM/KOPB Stream/KOTD-FM/KRBM-FM/KOAC-FM/KTMK-FM/KTVR-FM ©2014 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Arbitron; 7Audi Graphics, Winter/Spring 2009; 8Lightspeed Research, NPR Sponsorship Survey, November 2013. OPB offers an array OPB’s TV Audience of high-quality, at a Glance

TV award-winning Active, Educated and Influential PBS and local 81% vote programming on five 43% are white collar workers stations throughout 73% own their own home Oregon. 28% have $100,000+ in liquid assets 20% have traveled abroad in the past Loyal viewers tune in weekly for two years news, nature, science, history, 38% have a single or advanced degree drama, children’s shows and

other enriching programming. n Gender 70 percent agree that PBS sets

the standard for quality and FEMALE MALE 52% 48% excellence, that sets it apart from other TV.1

It’s no wonder that OPB TV far outpaces cable ratings with an n Age

average of more than 37,000 65+ 18-34 23% 25% Portland metro-area viewers per 55-64 primetime program.2 Sponsor 21% 35-54 31% messages stand out because OPB includes significantly less non- programming minutes per hour, n Income on average, than commercial and 0-25K 10% 25-35K 3 cable TV. PBS viewers are more 75K+ 10% 32% likely to choose to buy a product or 35-50K 28% service from a PBS sponsor.1 50-75K 20%

(The Media Audit, April-May 2013, adults 18+, C10 KOPB PBS total) Sponsor Options and Examples

TV Spots may contain: Video Animation Still Images

10-second spot “SAIF is committed to Oregon businesses and workers. SAIF Corporation, Fueled by the power of positive. Online at SAIF dot com.”

15-second spot “Backyard Bird Shop. A local flock of shops offering products and advice to turn your backyard into a habitat for birds and other wildlife. Connecting people with nature for 22 years. Backyard Bird Shop dot com.”

30-second spot “You are the purpose of our work. The reason we run…the reason we serve…we will treat you with respect…like our family and friends. Because you have feelings and emotions. We are dependent on you…the lifeblood of our company. We will treat you like our business depends on it. Because it does.”

TV Coverage Map Grays River

stations Astoria Milton-Freewater translators Rockaway Arlington Beach Hood Portland River Pendleton Enterprise The Dalles Cloverdale Heppner La Grande Halfway

Baker City Richland Newport Corvallis John Day Prineville Mt. Vernon Prairie City Mapleton Eugene Bend Ontario Florence Reedsport Oakridge Elkton Burns Glide Coos Bay Roseburg Myrtle Point Silver Lake

Port Orford Paisley Valley Falls Gold Beach Lakeview

Research cited: 12013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study; 2TRAC Media Services, February 2014, KOPB, M-Sun, 8p-11p, Live+ Same Day, Portland, OR DMA, adults 18+; 3TNS Media Intelligence, Nov 2008. DIGITAL Audio stream Sponsor Options eNews opb.org Video stream • • • • • • •

140x140 linkedadto85,000 180x150 linkedadinthe 180x150 linkedad Ten-second audiopre-roll Ten-second videopre-roll

opb.org pop-upplayer subscribers 300x60 linkedad 300x250 linkedadabove the fold 72% owntheirhome 48% haveasingleoradvanceddegree 41% are whitecollarworkers number three, Of allPortlandmediaWeb sites,opb.orgranks two years Active, EducatedandInfluential with organizations that support OPB. trust—and they’re more likelytodobusiness tothesiteforonline informationtheycan turn Above all,wellover380,000monthly visitors educational activitiesforchildren andmore. TV andradioschedules,thelatest news, come toopb.orgseeking a month.Visitors metro-area adultsvisiting opb.orgatleastonce OPB’s OnlineAudience at aGlance 26% have$100,000 adults 18+opb.org) (The MediaAudit,April-May2013, n 34% havetraveledabroad inthepast 88% vote

Gender FEMALE

n 56%

Age 9 with 20 percent of Portland Portland with20percentof 55-64 n 20% MALE Income + 44% inliquidassets 35-54

10% 30% 65 + 18-34 50-75 40% 10% 75 35%

K K + 35-50 0-25 16% 31% K K 25-35 8% K Sponsor Examples

opb.org

300x250 linked ad

180x150 linked ad

Video Stream 300x60 linked ad

eNews 140x140 linked ad

Live Audio Stream 180x150 linked ad

Research cited: 9The Media Audit, April-May 2013, adults 18+, Portland, OR,opb.org Stretch your budget. Maximize your impact.

KMHD For a modest investment, your 10-second spot will reach SPONSOR KMHD listeners who appreciate organizations that support the jazz KMHD and blues they love. Over 92,900 loyal listeners tune in to KMHD Community-supported each week.1 With a combined radio station KMHD income of more than $3.8 billion,2 has been a staple of the the KMHD audience has money to spend and they choose/prefer to Portland jazz scene for the buy products from companies that last 25 years, showcasing sponsor KMHD.3 the best of jazz and blues. Licensed to Mt. Hood KMHD’s Radio Community College in Audience at a Glance Gresham and operated by • 98% vote Oregon Public Broadcasting, • 38% are white collar workers KMHD champions jazz • 70% own their own home • 42% have $100,000+ in performances and education liquid assets to ensure that this uniquely • 20% have traveled abroad in the past two years American art form continues • 63% have a single or to thrive in our region. advanced degree

n Gender

FEMALE MALE 37% 63%

n Age

n Income 65+ 35-54 28% 35% 0-25K 1%

55-64 25-35K 37% 16% 75K+ 32% 35-50K 31% (The Media Audit, April- 50-75K 20% May 2013, adults 18+, KMHD-FM) Radio Coverage Map

Online Sponsor Examples

300 x 250 ad

180 x 150 ad

Research cited: 1PPM Analysis Tool, Portland, OR, M-Sun 6am-12am, Weekly Cume Jan/Feb/ Mar 2014, Persons 6+ © 2014 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 2 The Media Audit April-May 2013, Adults 18+, KMHD-FM, Portland, OR 3Lightspeed Research, NPR Sponsorship Survey, November 2013.