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Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia

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Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/303566295 Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia Technical Report · June 2016 DOI: 10.13140/RG.2.1.2171.2248 CITATION READS 1 2,064 19 authors, including: Rodney William Carter Jessica A. Bolin University of the Sunshine Coast University of the Sunshine Coast 215 PUBLICATIONS 2,068 CITATIONS 4 PUBLICATIONS 10 CITATIONS SEE PROFILE SEE PROFILE Jennie Briese Amanda Helen Miller University of the Sunshine Coast University of the Sunshine Coast 1 PUBLICATION 1 CITATION 2 PUBLICATIONS 1 CITATION SEE PROFILE SEE PROFILE Some of the authors of this publication are also working on these related projects: Indonesia Sustainable Development View project Towards Adaptive Coastal Management Law: Lessons from Australia and Brazil View project All content following this page was uploaded by Rodney William Carter on 27 May 2016. The user has requested enhancement of the downloaded file. STRATEGIC GUIDELINES FOR HERITAGE TOURISM IN BATTAMBANG PROVINCE, CAMBODIA Report prepared by: RW (Bill) Carter, Georgia Grayson, Jon Hewitt, Gemma Pilcher, Melissa Tree, Daria Bodman, Jessica Bolin, Jennifer Briese, Madison Glass, Paul Harms, Emma Kerr, Caleb Mattiske, Jay Odel, Campbell Seith, Liam Stocker, Jamee-Leigh Webster, Erin Wharton, Amanda Miller, and Terry Trethowan for the Ministry of Tourism, Royal Government of Cambodia, and the Province and Municipiality of Battambang June 2016 Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia Disclaimer To prepare these guidelines, 17 students and two staff from the University of the Sunshine Coast visited Battambang Province in September 2015. Interviews were held with national, provincial and municipal government officials with responsibility for environmental protection, fisheries management, planning and public health. Data were gathered on the status of heritage sites and places, existing tourism, livelihoods, water and waste management and infrastructure. The guidelines are based on the information made available, web and literature searches and observation, and may include misinterpretation of fact and intent. These Strategic Guidelines are not a plan for tourism in Battambang Province. Planning is a matter for the national, provincial and municipal governments of Cambodia, in this case, through the Ministry of Tourism. Acknowledgements We gratefully thank the Australian Government (Department of Industry, Innovation, Science, Research and Tertiary Education) who funded USC Study Overseas Short-term Program, which enabled the visit to Cambodia, and on-going collaboration with the Royal Government of Cambodia. We especially acknowledge the assistance of the Cambodian Minister and Director General of Tourism, as well as the Provincial Governor and Mayor of Battambang who allowed their staff to work closely with us during field inspections. Special thanks go to Mr THOK Sokhom, Director International Cooperation and ASEAN who facilitated the in-country logistics. We thank the University of Battambang Rector, H.E. SIENG Emtotim, and Mr Terry Trethowan for their cooperation and facilitation and the 10 students who provided local advice and translation services: Images Unless otherwise stated, photos are provided by the USC authors, particularly Erin Wharton and RW (Bill) Carter (October 2015). Art images are courtesy of Long Kosal, Sangker Gallery, Battambang. Reviewers Mr Terry Trethowan, University of Battambang; Mr Sokhom Thok, Ministry of Tourism ISBN 978-1-925476-00-2 – paperback (English language) 978-1-925476-02-6 – ebook (English language) 978-1-925476-01-9 – paperback (Khmer language) 978-1-925476-03-3 – ebook (Khmer language) Publisher University of the Sunshine Coast, Sippy Downs, Queensland 4558, Australia. Available at USC Research Bank, http://research.usc.edu.au/vital/access/manager/Index Citation This report should be cited as: Carter RW, Grayson G, Hewitt J, Pilcher G, Tree M, Bodman D, Bolin J, Briese J, Glass M, Harms P, Kerr E, Mattiske C, Odel J, Seith C, Stocker L, Webster J, Wharton E, Miller A and Trethowan T 2016, ‘Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia’, report to the Ministry of Tourism, Royal Government of Cambodia, University of the Sunshine Coast, Sippy Downs, Queensland, Australia. Ministry of Tourism Lot 3A, Street 169, Sangkat Vealvong Khan 7 Makara, Phnom Penh University of the Sunshine Coast International Development Sippy Downs, Queensland 4558, Australia Contact [email protected] ii STRATEGIC GUIDELINES FOR HERITAGE TOURISM IN BATTAMBANG PROVINCE, CAMBODIA A vision for a tourism future Battambang is internationally recognised as a quality heritage tourism destination based on the integrated presentation of Angkorian, French colonial, and Khmer Rouge history that is linked to agriculture and fishery livelihoods, religious and cultural practices and its creative art, craft and cuisine outlets. iii Strategic Guidelines for Heritage Tourism in Battambang Province, Cambodia Foreword by the Minister of Tourism Battambang Province is rich in Khmer and colonial heritage. It has long been recognised as the food-bowl of Cambodia and a hub for art and education. Its cultural value is starting to be recognised globally with preparations being made to propose Battambang City for listing as a UNESCO Historic Urban Landscape – Urban Heritage. The city will be nominated on the basis of its colonial heritage. Its Baroque, Rococo, Art Deco and Neo-Classical facades are some of the best-preserved examples of French Colonial architecture in south-east Asia. This heritage is of global value. However, the province has many other heritage assets. These include historical legacies of ancient cave sites, Angkorian temples, and remnants and history of the much darker days of the Khmer Rouge. Agriculture has been integral to the province throughout history and this is evident in the region’s fine food and traditional livelihoods. There are also many natural and geophysical assets that are significant to local culture such as the Sangker River and the Tonle Sap. This heritage is valuable to the local community as a source of collective pride. It is also a foundation for future generations to protect, present and enrich Khmer culture. While this heritage has value in itself, these heritage assets also boost Battambang as a potential international tourist destination. The opportunity to experience Khmer heritage can be utilised to attract tourists who might otherwise remain in neighbouring Siem Reap. Therefore, preserving Battambang’s heritage is important culturally, but also for its latent economic and social benefits. As Battambang continues to develop as a thriving city, it is important to consider its heritage assets. By taking action to preserve its heritage, Battambang City demonstrates commitment to protecting its culture. Strong collective action by Cambodian governments and its citizens can be used to convince UNESCO that Battambang is a capable, contemporary city, worthy of listing. These strategic guidelines suggest how Battambang’s heritage assets may best be managed to secure UNESCO listing and increase tourism. The strategic directions are based on the vision of the Provincial Government and the Ministry of Tourism. They provide direction for the Province, with the support of the Royal Government of Cambodia, to realise the potential of Battambang as a tourism destination that protects its heritage, boosts pride in its citizens and the broader Cambodian community, and results in a prosperous future for the city and province. Finally, I sincerely thank the University of the Sunshine Coast, through the sound leadership of its Vice Chancellor and President, Professor Greg Hill, and its Director USC International Development, for their past and ongoing, amicable cooperation, support and assistance. H.E. Dr THONG Khon Minister of Tourism Royal Government of Cambodia iv Message from the Governor of Battambang Province It is with much pleasure that I endorse the spirit of this report. I thank the University of the Sunshine Coast, Queensland, Australia and the University of Battambang for this initiative to provide sound knowledge-based guidance for developing tourism and ensuring the protection of our heritage. The Strategic Guidelines highlight that in addressing the challenge of economic and social growth for our people, our natural and cultural heritage can easily be underestimated and overlooked. Yet our heritage assets represent who we are, where we have come from and provide direction for where we might go in the 21st century. Clearly, the Province’s natural and cultural heritage is relevant to all Cambodians, but also of interest to international visitors, with direct links to our immediate neighbours. The Strategic Guidelines indicate the capacity for Battambang Province to attract more tourists and ensure that visitors have a positive experience in our province. Strengthening Battambang’s tourism sector will bring many benefits to its citizens. Tourism diversifies the province’s economy. Battambang is known nationally for its agricultural production. However, over-dependence on this sector carries a great deal of risk. Changing climatic conditions and unpredictable weather events affect farmers’ harvest and income. Thus, being able to rely on income from tourism creates a more secure economy. Increased tourism also creates new job opportunities. As a service industry, tourism’s
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