SPORTSSPORTSwww.sportsmanagement.co.uk MANAGEMENT VOLUME 16 Q2 2012 London 2012’s SPORTHOUSE Pre-Games An Olympic dream Training Camps becomes a reality HOTSEAT Nigel Walker’s TOP TEAM ‘team behind the ST GEORGE’S PARK team’ at the EIS ON THE COVER Jessica Ennis is World and European heptathlon gold medalist TIM HOLLINGSWORTH PARTNER The BPA’s CEO talks Paralympic power READ SPORTS MANAGEMENT ONLINE: WWW.SPORTSMANAGEMENT.CO.UK /DIGITAL TWITTER: @SPORTSMAG innovative Fabric Engineered structures From football to gymnastics, athletics, tennis, hockey or basketball, RUBB Buildings can get you under cover quickly and cost effectively. RUBB buildings provide bright, clear span space with materials and engineering that ensure a long trouble free structure life. • Proven durability & high • Complete quality materials environmental control • Modular design • Low life cycle costs • Spans up to 100m • Great customer service by any length • Quicker project • Bright, efficient space cycle times • Superior playing environment • Complete relocatability • Fire safety advantages • Easily extended UK - CERTIFICATE No. 95/6243 we will never stop innovating RUBB BUILDINGS LTD. Dukesway, TVTE, Gateshead, NE11 0QE, England. Email [email protected] Tel: 0191 482 2211 www.rubb.co.uk EDITOR’S LETTER Going global and commercial he future growth and prosperity of the sports market will be inextricably linked to the develop- T ment of TV rights and associated sponsorship in a way that will change the essence of many sports, as well as the way facilities are designed and grassroots sport is organised. This was the message from the International Herald Tribune Sports Business Summit, held recently in Istanbul, Turkey. We’re moving from a time when sports are televised only if they’re telegenic, to one where they’re adapting themselves to be ‘televisable’ in a way that’s altering their fundamental nature. Delegates heard how the America’s Cup sailing – originally thought to be an untelevisable PHOTO CREDIT: GETTYIMAGES.CO.UK PHOTO CREDIT: sport – has adapted in two ways, firstly by rigging boats with cameras and the crew’s with heart rate monitors and microphones to enable close-up camera work and secondly by the creation e-mail: please use contact’s and marketing of a ‘stadium sailing’ concept – close-fought races which take place in bays with headlands. Both concepts enable spectators to enjoy the action and drama close-to. [email protected] SUBSCRIPTIONS Cricket was given as another example – the game now comes in three formats – a five-day test, Denise Gildea a 50-over game and Twenty20 cricket. With these options up its sleeve, the International Cricket +44 (0)1462 471930 Council (ICC) is looking for new markets to win over. Examples were given of everything from EDITOR Masai Warrior Cricket (apparently spear-throwing skills are transferrable) through to breaking the Liz Terry Afghan market, which is seen as ripe for development. Film director Sam Mendes has even made +44 (0)1462 431385 MANAGING EDITOR Major League Baseball is getting involved with school sport in China. It Karen Maxwell aims to grow interest in baseball from the grassroots up, with its eye on +44 (0)1462 471920 PUBLISHER the prize of high game-day attendances and sponsorship riches David Hunt +44 (0)1462 471902 a film about it called ‘Out of the Ashes: Afghanistan and Cricket’. The ICC wants to develop more markets like Pakistan, where half the population – 550m people – are cellphone users and there NEWS EDITOR Tom Walker are opportunities to develop lucrative sponsorship income around this technology. +44 (0)1462 471934 Finding ways to break into new global markets was a big theme of the conference and JOURNALISTS in an excellent case study of Major League Baseball (MLB), Jim Small, VP of Asia for MLB Pete Hayman explained how the sport targets growth by understanding what drives attendances at games. +44 (0)1462 471938 He contrasted the US – where research showed 54 per cent of ‘moms’ are baseball fans, make PRODUCTS EDITOR decisions about attendance and see it as entertainment, meaning actual participation in the Martin Nash sport isn’t the main driver of attendance – with China, which MLB has targeted for growth, but +44 (0)1462 471933 where actual participation in the sport is the main factor which drives people to attend games. DISPLAY ADVERTISING As a result, MLB is getting involved with sport in schools in China with the aim of growing John Challinor interest in baseball from the grassroots up, with its eye on the prize of high game-day +44 (0)1202 742968 Jan Williams attendances, TV rights and sponsorship riches in a market that’s so +44 (0)1462 471909 huge, “if you’re one in a million, there are 1,400 of you”. DESIGN Small said it takes generations to create a truly global ‘sports Ed Gallagher property’, but you know you’ve made it when the passion is passed +44 (0)1905 20198 down the generations from grandparents to parents and then to Andy Bundy children. “It’s a long-term play,” he concluded. +44 (0)1462 471924 This focus on growth, change, TV rights, sponsorship, globalisation INTERNET and the commercialisation of sport is coming fast and will Michael Paramore fundamentally change the way sport and sports facility provision +44 (0)1462 471926 Dean Fox operates in ways we are only just beginning to understand. +44 (0)1462 471900 Tim Nash Liz Terry, editor [email protected] twitter: elizterry +44 (0)1462 471917 CIRCULATION MANAGER Michael Emmerson the leisure media company publishes +44 (0)1462 471932 FINANCIAL CONTROL Sue Davis +44 (0)1395 519398 FINANCIAL ADMIN Denise Gildea +44 (0)1462 471930 Issue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 3 IN THIS ISSUE ISSUE 2 2012 44 Volleyball England brings the game to the masses with ‘Go Spike’ 18 New BPA CEO Tim Hollingsworth 24 SportHouse is now open for business 51 Cricket excellence at Loughborough 60 Water treatment for swimming pools 3 EDITOR’S LETTER 24 NEW OPENING: SportHouse 40 INSPIRING A NEW Lauren Applegarth looks at the elite and GENERATION OF VOLUNTEERS 6 LETTERS community aspirations at one of three We look at some of the current newly-built Games-Time Training Venues programmes in place to inspire a new 8 THOUGHT LEADERS generation of volunteers in sport Comments from John Goodbody, Simon 28 TOP TEAM: St George’s Park Johnson and David Stalker Kath Hudson talks to the team involved 44 GRASSROOTS: Volleyball in the development of England football’s Volleyball England’s flagship grassroots 10 INDUSTRY NEWS centre of excellence campaign – Go Spike – gets people moving 16 PEOPLE NEWS 32 PRE-GAMES TRAINING CAMPS 48 HOTSEAT: Nigel Walker We check out the elite facilities at Karen Maxwell talks to the national 17 2012 PROFILE: Sarah Winckless Loughborough University, the University director of the English Institute of Sport of Bath and Surrey Sports Park 18 INTERVIEW: Tim Hollingsworth 51 NATIONAL CRICKET Karen Maxwell talks to the British 36 RESEARCH: Winning Ways PERFORMANCE CENTRE Paralympic Association CEO about SIRC’s Maxine Gregory evaluates the Crispin Andrews visits the ECB’s centre ParalympicGB’s ‘home’ advantage successes of Sport England’s Sport of excellence, based at Loughborough Unlimited programme for children and University, to find out how the high 22 EVENT REVIEW: young people and gives an insight into performance coaches are developing The Sport Industry Awards how they were achieved England’s cricketing stars of the future 4 Read Sports Management online sportsmanagement.co.uk/digital Issue 2 2012 © cybertrek 2012 NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK ISSUE 2 2012 digital magazine See Sports Management online www.sportsmanagement.co.uk/digital 36 SIRC’s Sport Unlimited review 68 The Watercube in legacy mode news and jobs: For jobs and news visit www.sportsmanagement.co.uk or sign up for e-news on www.leisuresubs.com subscribe: Sign up for Sports Management at www.leisuresubs.com or call: +44 (0)1462 471915 32 An overview of some of London 2012’s Pre-Games Training Camps 54 GAME SET AND MATCH 70 GAME ON: The latest news and The Queen’s Club’s transformation views from the Sport and Play for the AEGON Championships Construction Association (SAPCA) attention buyers! 60 CRYSTAL CLEAR 71 GAME ON: Take Five! fi nd suppliers and innovation updates Karen Maxwell talks to four industry SAPCA offers a 10-step guide to a www.sport-kit.net experts to find out some of the options successful sports construction project for swimming-pool water treatment 73 GAME ON: buyers’ guide: 66 FUNDING CHANGING European Standards for Sports Surfaces For suppliers of products and ROOM REFURBISHMENT SAPCA provides an update on standards services, turn to page 80 Jon Pearson looks at the funding options development and examines the available and some of the issues to avoid implications for the UK marketplace SAPCA in changing room specification Sports Management is a 75 SAPCA DIRECTORY partner of the Sports and 68 BEIJING’S HAPPY Play Construction Association MAGIC WATERCUB 78 SPORT KIT (SAPCA), the trade body for We talk to concept designer the UK’s sports facility construction industry. Sports Management and SAPCA Forrec about converting the Beijing 80 SPORT DIRECTORY work in partnership to promote high 2008 Aquatics Centre into a family- standards in the design, construction and friendly, fully-themed waterpark 82 DIARY DATES AND AD INDEX maintenance of UK sports facilities. Issue 2 2012 © cybertrek 2012 Read Sports Management online sportsmanagement.co.uk/digital 5 LETTERS Do you have a strong opinion about your industry? Where are things going wrong, or right? Sports Management would love to hear from you.