CLUB MAGAZINE the Magazine for Steiff Club Members

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CLUB MAGAZINE The magazine for Steiff Club members – Spring 2017

A01478_Club_Magazin_01_2017_USA.indd 1 10.01.17 16:26 Flora and Florinchen are a lovely pair who add extra beauty to a blossoming Spring meadow; item no. 021411, 36 cm and 16 cm, limited edition of 750 pieces.

A01478_Club_Magazin_01_2017_USA.indd 2 10.01.17 16:26 EDITORIAL

Dear Steiff friends,

Are you sometimes a little archives such as never-produced nostalgic? The phenomenon that items and very early photos of the many people simply love old Steiff family. We also look back on things is evident in many areas. 25 years of Steiff Club editions. One person loves vintage cars, The two bears on the left, another old buildings, yet another however, show that we are not collects old coffee mills or antique only talking about the past, but jewellery. If we are nostalgic it does also engaging with the new – so not automatically mean that we are everything's in perfect balance. idealising the past or fleeing from I wish you a very enjoyable read! the present or the future. Healthy nostalgia simply makes life more beautiful, full stop. In this issue of the Club magazine, there is plenty of scope Yours, for nostalgia: one feature, for instance, brings you a selection of character dolls from 1904 up to the end of the 1920s; we report on auction results for old Steiff animals, and we have "dug up" INGE ZINNECKER more treasures from the Steiff Steiff Club Manager

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Hints of spring 08

IMPRINT NEWS RARITIES

PUBLISHER: Margarete Steiff GmbH, 6 Exclusive 18 Forgotten friends Richard-Steiff -Str. 4, 89537 Giengen an der Brenz, Germany tel.: + 49 (0) 7322 131555, e-mail: info@steiff -club.de to Club A look at early Steiff dolls EDITORS: Inge Zinnecker, Rick Emerson members CONTRIBUTORS: Rebekah Kaufman, Daniel Hentschel The 2017 Club 24 For members only PHOTOS: Margarete Steiff GmbH items A timeline of the Club DESIGN AND PRODUCTION: Nadine Reinhardt / Hess GmbH – Medien, www.hess-medien.de exclusives since 1992 PRINT: DFM-GMBH / BLUEPRINT GMBH, München 8 Hints of FREQUENCY OF PUBLICATION: twice a year spring 36 Secrets from www.steiff .com Gifts for special the archives (3) Subject to changes. Reprinting and copying, even in part, only with the express permission of the publisher. occasions A look at never before By submitting manuscripts you consent to their publication in seen treasures the Club magazine. We must reserve the right to edit or abridge letters or articles. Printed colours may deviate from the original. 11 Special items All rights reserved. Country Printed in Germany 01/2017 e – item no. 915697 exclusives for the UK, Germany and the U.S. 4

A01478_Club_Magazin_01_2017_USA.indd 4 10.01.17 16:26 Steiff ambassador in Japan: Claire Steiff Meisel

36 Secrets from the archives: Discovered for you! Favourite: A little something diff erent... 50 CONTENTS TOPICS COMMUNITY STANDARDS

32 Experts 40 Steiff inside 30 Service The story behind Claire Steiff Meisel Questions and Answers the button tells us about her Steiff role in Japan 43 Calendar 34 Portrait Club events and other dates Hugo and Otto Steiff 44 Venues Auction report 48 The Club page 38 Passions Rewards for recruiting new Jan Brett, author, 46 Contest members, application form illustrator and Steiff lover Be a Steiff designer for a day 50 Favourite A little something diff erent...

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Exclusively for you!

The Steiff Club editions 2017.

It goes without saying that no Club magazine would be complete without the new Club editions. And although Club members were already informed of these items last November, here are the details of our "Anniversary Bears" again.

The Club Edition 2017 The Event Teddy bear 2017 The 2017 Club gift A cuddly bear with long arms. The Event Teddy bear has a silver Clearly a part of the anniversary The paws and soles are made of cord tied in a bow around his neck. community: in 2017, all members alcantara. The pin on the delicate His paws and soles are also made will receive this little silver- silk scarf is reminiscent of the of alcantara. And, as always, he is coloured bear with the smart satin Club gift of 1992. Every member only available at Club events. bow tie as their annual Club gift! receives a personalised order coupon. Delivery will be made as 20 cm, item no. 421419 10 cm, item no. 421402 long as stocks last. Limited edition of 1,992 pieces Limited annual edition 2017

32 cm, item no. 421396 Limited edition of 1,992 pieces

GOOD TO KNOW

Approximate quantity of time-limited items 2015 421341 Teddy bear "Cherry" 1,100 pieces 421334 Event Teddy bear "Bubi" 1,550 pieces 421327 Loyalty Teddy bear 650 pieces for members with a minimum 5-year membership (2013-2015)

SAVE THE DATE Friday, 30th June 2017

You are cordially invited!

Celebrate with us the 25th birthday of the Steiff Club. Attached to this magazine you will fi nd a brochure and reply form. We look very much forward to seeing you in Giengen!

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There is no better way to tell someone how important they are to you than by giving them a "friend for life" made by Steiff . Our designers have been hard at work creating wonderful new smaller scale patterns, ideal for acknowledging special occasions as well as everyday accomplishments! Here are a few new exciting "button in ear" gift designs that will be available starting in early 2017. Which are your favourites?

Hints of spring

Check out Steiff 's newest barnyard friend, Mini Lamby Lamb, item no. 033575. This sweet and gentle resting lamb is 9 cm in size and made from white alpaca and felt. Her black button eyes, pink hand embroidered nose Steiff 's new Mini Moggy, item no. 033551, is sure to be one of and mouth, and pink your favourites. She is 9 cm in size, made from grey mohair, and is airbrushed highlights detailed with dark stripes all over her curled up body. And who can give her an especially resist her adorable face, featuring sweet black eyes, an eye-catching peaceful look. She would pink-red hand embroidered nose and mouth, and a short mohair be a lovely baby shower muzzle? This brand new design would indeed make the perfect gift gift or Easter basket for anyone who fancies cats and kittens. surprise.

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Every day can be Valentine's Day with this adorable and oh-so- romantic Mini Teddy Bear Lovely, item no. It's easy to fall in love 028922. This delightful with Steiff 's new Mini token of aff ection is a Ricky Renkitz, item no. 10 cm, fully jointed cream 033063. This curled up, coloured mohair Teddy 9 cm mohair fawn is bear wearing a little red made from red-brown Swarovski crystal heart. and white mohair. His He relaxes in a heart face comes to life with shaped pocket. A perfect sparkling black eyes little way to tell someone and a charming, hand that you love them in a embroidered black big way! nose. Ricky would make a charming gift for a colleague who loves fi eld and forest animals.

A look at a few of our favourite items...

The 7 cm Teddy bear is made of synthetic silk plush. He is wearing a decorative butterfl y and has a stainless steel button-in-ear. He is attached to a green organza ribbon with additional ornamental elements.

This neck pendant is steel button-in-ear. It is a real eye-catcher: The attached to a red velvet 6 cm "Elefäntle" baby cord that is also decorated elephant made of wool with metal ornaments. felt features a red saddle blanket, decorated with a fl ower, and a stainless

Both neck pendants come in a luxurious Lurex bag and will be available from May 2017.

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Now take a look at this brand new Tiny Rabbit Does someone special Have a friend or keyring, item no. 040344. own the key to your family member about This absolutely adorable heart? Then this Tiny to embark on a new rabbit is 10 cm in size, Teddy keychain, item adventure or career? fully jointed, and made no. 039386, would be How about sending them from light beige mohair. the perfect gift to show off with Steiff's brand His charming details them how much they new Tiny Pig keyring, include lined, airbrushed mean to you! This fully item no. 040320, to ears; oversized, padded jointed, 10 cm light coffee ensure their success! feet; and an expression coloured mohair Teddy This happy handful that clearly says, "let's go wears both a red felt is 10 cm in size, fully have some fun!" If you heart and a tiny heart jointed, and made from enjoy hanging around shaped key. He would pink mohair. He wears a with a special niece, be a great purse or silver four leaf clover on nephew, or grandchild, briefcase hanger a green ribbon, making let them know with this companion as well. him extra-lucky indeed. sweet springtime friend.

...from our newest collection.

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Special items

UK and Ireland FANTASTIC MR FOX

Following in the most splendiferous and ginormous hopscotchy steps of the hugely popular Willy Wonka and the BIG FRIENDLY GIANT, we are thrilled to continue applauding one of the most celebrated English authors – Roald Dahl. Put your hands together for FANTASTIC MR FOX. "My Husband is a Fantastic Fox" – Mrs Fox "On a hill above the valley there was a wood. In the wood there was a huge tree. Under the tree there was a hole. In the hole lived Mr Fox and Mrs Fox and their four Small Foxes." – Fantastic Mr Fox Mr Fox is clever, far too clever for his local farmers, Boggis, Bunce and Bean. Still, even a very clever and cunning fox sometimes gets caught out. When those devious farmers finally locate the whereabouts of Mr Fox's home, it puts him and his family in danger. But Mr Fox is never beaten. By trapping him and his family inside their foxhole, it looks like Boggis, Bunce and Bean might have accidentally shot themselves in the foot instead. Fantastic Mr Fox, Inspired by Quentin Blake's original illustrations, Steiff bring their item no. 690136, quintessential style to the beloved Roald Dahl classic "Fantastic Mr Fox" 29 cm, with their fantastic interpretation of Mr Fox. limited edition "Nobody in the world can dig as quick as a fox!" – Mr Fox of 1,916 pieces.

HOW TO REACH THE STEIFF CLUB IN THE UK: Leyla Maniera, Margarete Steiff UK, Astra House, The Common, Cranleigh, Surrey GU6 8RZ, tel.: +44 (0) 1483 266643, fax: +44 (0) 1483 266646, e-mail: [email protected]

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USA COTTONTAIL BUNNY

Although Steiff has been designing and manufacturing irresistible and lifelike rabbits since the late 1800s, Cottontail is one of the few "Lop-Eared" rabbits that we've ever made. We've named this beautiful, droopy-eared bunny Cottontail – and she's the latest edition in the North American exclusive series of spring rabbits. This absolutely charming bunny is made from irresistibly soft and fluffy long tan mohair. Her white face comes Cottontail to life with shorter mohair forehead and cheeks, oversized pupil Bunny, 20 cm, eyes, a lovingly stitched nose and mouth, and touches of skillful item no. 683060, airbrushing. Her playful ears are lined with pink velvet and limited edition trimmed in black. And Cottontail comes with a special gift for of 1,500 pieces. you – she holds a precious, handmade green felt egg. The egg is decorated with appliquéd chicks and embroidered flowers. She makes every day as happy as Easter!

USA FRIGHT NIGHT FRIENDS

Is it possible to be scary and friendly at the same time? Absolutely – especially when it comes to this Fright Night sweet-as-Halloween candy pair! We're pleased to Friends, 30 cm, present Steiff's brand new "Fright Night Friends," item no. 683220, a special limited edition produced exclusively for limited edition North America. Teddy is five-way jointed and made of 1,000 pieces. from pumpkin-orange coloured mohair. His tan paw pads are made from tan felt. Teddy has a black hand embroidered nose and mouth and midnight-black coloured eyes, which are highlighted with a touch of black airbrushing. The "Friend for Life" who sits on his shoulder is none other than Steiff's famous black mohair "Scary Cat," a beloved pattern with its origins in the Steiff catalogue as early as 1903. It is hard to resist her green and black slit pupil eyes, light pink hand embroidered facial details, and charming whiskers. The fun of Halloween can last all year with this perfect pair!

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USA SHASTA SPRINGTIME TEDDY BEAR

This gorgeous North American exclusive edition Teddy bear is named Shasta, in honour of the chain of felt Shasta Daisies she wears around her neck like a collar. Shasta Daisies are a beloved and classic perennial flower that blossoms each spring or early summer and continues to bloom until early fall. But unlike the flower she is named for, this Shasta will be lovely all year round! Shasta is fully jointed and made from light yellow mohair. Her well-coordinated paw pads are off-white. Shasta's face is detailed with brown and black pupil eyes, a fuzzy muzzle, and a brown hand-embroidered nose and mouth. Her presentation and colouring give her a charming mid-1920s look. Shasta's felt floral collar is truly a work of art on its own. Lovingly handmade from yellow, off white, and green felt, it is a gentle reminder that Spring is right around the corner.

Shasta Springtime Teddy bear, 38 cm, item no. 683138, limited edition of 1,000 pieces.

HOW TO REACH THE STEIFF CLUB IN NORTH AMERICA: Steiff North America, Carolyn Smith, Club Administrator tel.: +1 401 312-0080, e-mail: [email protected]

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Germany DOM BÄR 3

A much-loved tradition is heading towards its finale. Following in the paw prints of Dom Bär 1 (with a genuine trachyte stone) and Dom Bär 2 with a genuine piece of window glass from Cologne Cathedral, we now Dom Bär 3, bring you Dom Bär 3 with a 3D puzzle of the cathedral in a cloth bag. item no. 674433, The small wooden model in the bag is made from pieces of the porch of the 22 cm, limited south transept of Cologne Cathedral. Between 1948 and 1956, access to the edition of cathedral was mainly through the south transept, and early in the 1950s the 1,500 pieces. cathedral's carpenters constructed a porch for the inner sides of the portals. Once again, Master Builder Peter Füssenich and the staff of the Kaufhof Hohe Str. branch worked very closely together in the development of Dom Bär 3. Dom Bär 3 is 22 cm tall, and is made of long-fibre, light brown mohair. He is available exclusively from Galeria Kaufhof on Hohe Str. in Cologne.

A01478_Club_Magazin_01_2017_USA.indd 14 10.01.17 16:28 The Teddy bear 1906 replica reminds us of a treasure from the past. (Item no. 403224, 40 cm, limited edition of 906 pieces.)

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One fabulous feline

Meet the cat that has taken the world by storm.

She has more than 42,000 Facebook fans. Over 58,000 people follow her on Instagram. 42,000 read her tweets on Twitter. She models for some of the world's most exclusive brands. And she's been featured in the world's top lifestyle and fashion magazines. But she's not just another actress, musician, or athlete. In fact, she's not even a human being... She's a cat!

Two nurses care for her "Hi, I'm Choupette, a sacred Makeup line, magazine covers, full-time. She is quite possibly the Birman with immaculate fur. interviews, I am very much in world's most pampered pet! Without modesty, I am the most demand, but Karl does not want me We're talking about Choupette*, famous cat in the world ... to do too much. He is very selective of course – the cat that stole I must admit I was born under a and chooses for me "la crème de la the heart of fashion icon Karl lucky star ... At a very young age, crème" ... So when the prestigious Lagerfeld. Choupette is the artist's I met the man of my dreams ... Steiff company off ered to turn me beloved muse and constant Karl Lagerfeld! It really was into the sweetest of plush animals, companion. immediate and mutual "love at he readily agreed. Choupette, In celebration of this colourful fi rst sight"! Karl is so totally crazy And you know what? This plush 40 cm, item character, Steiff has expertly about me he even said that I am creation, that's me! Her silky hair no. 356001, captured her true essence in a "the Garbo of cats" ... we never is a call for caresses… To the point with magnet special limited edition. The real leave each other; he takes me that holding her on your lap or mouse, 5 cm, Choupette recently took time out everywhere, pampers me, spoils me, next to your heart, you may well and portable from her busy schedule to write I'm his muse, his inspiration ... start purring too ... Young and box, limited us a letter about a forthcoming He confesses that he cannot resist old will melt before her, I'm sure. edition of collectible toy that will bear her my big opal eyes! It almost makes Immaculate, impeccably brushed, 2,000 pieces. name and likeness. me blush! with perfectly manicured claws, she will be almost as sublime as me…. Me, jealous? You're kidding. I'm one-of-a-kind…" Choupette will offi cially be introduced at the Nuremberg Toy Fair from 1st to 6th February 2017 and will be available worldwide from April 2017 at selected Steiff retailers, KARL LAGERFELD stores and KARL.COM

* A French pet name which roughly translates to "Sweetie".

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Forgotten friends

A look at Steiff's early comic strip dolls.

Steiff's all-cloth dolls were designed and launched by Richard Steiff in 1903. Several of these earliest figures, including policemen, football players, and a bicycle rider, debuted at the 1903 Leipzig Spring Fair – the same place PB55, the first fully jointed mohair Teddy bear – was introduced to the world. As a matter of fact, one of the promotional photos for this annual industry event includes PB55 and several early dolls in a playful vignette!

Opposite page: Steiff's first dolls produced on gaining global popularity. These penned by Carl E. Schultze. It ran "Foxy Grandpa" a commercial level were called illustrated features appeared in through the 1930s. The strip told from the Amer- "Karikaturpuppen", meaning major newspapers on a daily or of the adventures of a grandfather ican comic strip "cartoon dolls". These dolls were weekly basis; their silly stories and his two grandsons, who were "Foxy Grandpa". quite distinctive, and are of great involving eccentric, humorous, or always trying to fool and trick He was interest to collectors today. The likeable characters kept readers him. Over time, these characters produced in first ones were made from velvet or entertained through their ongoing were featured in books, appeared 35 cm from felt, had cord jointing, and simple, misfortunes, bad choices, and in Broadway productions, and in 1904 – 1915. "fist style" hands. A few years later, adventures. Many of these popular silent films. they were made from felt, had disk comic strip characters had Steiff produced "Foxy Grandpa" jointing, and "fingered hands". body shapes, appearances, and in 35 cm from 1904 through 1915, All had a prominent horizontal personalities that were analogous and "Boy" in 28 cm from 1904 or vertical facial seam; black boot to Steiff's Karikaturpuppen dolls. through 1924. Steiff manufactured button eyes; comical, exaggerated As such, starting as early as 1904, "Foxy Grandpa" with both a velvet proportions (extremely tall and Steiff began creating licensed face and a felt face, but the velvet thin or extremely short and round, versions of these popular cultural face is much rarer. Both versions with enormous facial features and figures. The decision to do so was a had a press voice box hidden under feet); and clothing integral to their brilliant business strategy, as these Foxy Grandpa's felt hat. In 1996, bodies. These dolls were primarily dolls – based on popular cartoon Steiff reproduced "Foxy Grandpa" male; early patterns included strips of the time – truly helped as a replica in an edition size policemen, firemen, sportsmen, to put Steiff on the international of 1,200 pieces. farmers, and members of the stage as premier toy designers and Steiff also produced a series military, among others. manufacturers in the early 1900s. of early cartoon style dolls based The launch of Steiff's Two of Steiff's earliest cartoon on another extremely popular Karikaturpuppen came at a dolls based on a comic strip were American comic strip, "The very auspicious time in terms of "Foxy Grandpa" and "Boy" from Katzenjammer Kids". Today, "The international product development the comic "Foxy Grandpa". This Katzenjammer Kids" is published ideas. At the turn of last century, popular United States cartoon by King Features, and holds the several comic strips were series was introduced in 1900 and title as the oldest comic strip in

A01478_Club_Magazin_01_2017_USA.indd 18 10.01.17 16:28 A01478_Club_Magazin_01_2017_USA.indd 19 10.01.17 16:28 Above left: syndication. This series debuted in in very large sizes for display The company also made a 35 cm "Missis" and December 1897 and was originally purposes and special events; version of "Alphonse" from 1904 "Captain" from illustrated by the German Captain was available in 100cm through 1928 and a 50 cm version the American immigrant Rudolph Dirks. The as a standard line item from 1904 of "Gaston" from 1904 through comic strip "The inspiration for "The Katzenjammer through 1908. 1927. Records show that these Katzenjammer Kids" strip came in part from A third important cartoon strip Frenchmen were also produced Kids". Both Wilhelm Busch's children's tale, of the early 1900s was "Happy as pantom or marionette style are 35 cm "Max and Moritz". Like "Foxy Hooligans". This series was puppets on roller skates. These in size. Grandpa", the strip told the story of penned by popular and prolific "pantom" puppets were invented a family with misbehaving children writer Frederick Bur Opper by Steiff's creative consultant Above right: and their misfit associates. The and introduced in 1900; it ran Albert Schlopsnies around 1910. "Happy" main characters of the strip include though 1932. According to the Some of the earliest examples of from the "Missis", "Captain", and "Hans" artist, Happy is "a sad, smiling dolls from the "Happy Hooligans" American comic and "Fritz", the twin boys who are victim of wayward children and series have velvet faces, but most strip "Happy always making mischief – and heartless adults... and a direct are made from felt. Like "Foxy Hooligans". getting punished for it. ancestor of (Charlie) Chaplin's 'little Grandpa", "Happy" also had a He is 35 cm Steiff produced "Missis" in tramp'". He and his two brothers, press voice box hidden under in size. 35 cm from 1904 through 1919, "Montmorency" and "Gloomy Gus", his red felt hat. and "Captain" in 35 cm from 1904 were hobos who travelled across Steiff produced several other through 1920. "Missis" was one of Europe. They were sometimes often forgotten comic strip the earliest female Steiff dolls ever joined by two Frenchmen named characters as dolls in the early manufactured; she also appeared "Alphonse" and "Gaston". to mid 19teens, including "Mr. as a tea or coffeepot warmer. Both "Happy" was produced in Twee Deedle" (in 35 and 50 cm in "Missis" and "Captain" were made 35 cm from 1904 through 1927. the 19teens) and several versions

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of "Buster Brown". However, the challenging and troublesome. In Steiff produced "Barney" in company's interpretation of the 1922, DeBeck gave "Barney" a new 14 cm and "Spark Plug" in 17 cm characters from the comic strip friend, an old race horse named from 1925 through 1926; they were "Barney Google" was perhaps the "Spark Plug"; a few years later they also available as a set through 1927. most charming and novel of all. were joined by an ostrich named Most unusually, the Barney doll was "Barney Google", penned by "Rudy". "Barney Google" was so made from stockinette material, "Barney Google" artist Billy DeBeck, debuted in popular that he inspired the 1923 not felt. He wore a matching blue and "Spark the Hearst Newspapers in 1919. hit tune "Barney Google (with the felt jacket, hat, and shoes as well as Plug" from "Barney" was a silly, bumbling Goo-Goo-Googely Eyes)", as well as plaid pants. His face was detailed the American little man who seemed to find even the 1923 record, "Come On, Spark with black shoe button eyes comic strip the simplest things in life very Plug"! backed in white felt circles and a "Barney Google".

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"Twee Deedle", distinctive black thread mustache. a "Spark Plug" and "Rudy" Galop by author and "Barney" is perhaps the smallest Rudy. "Rudy" on his own was illustrator Johnny human-scaled doll ever produced made as a sample, but never put Gruelle, better by Steiff. into wide scale production. known for his In addition to the "Barney" characters and "Spark Plug" dolls, Steiff also "Raggedy Ann" and produced several "Barney Google" "Raggedy Andy". themed pull toys on wooden He was produced wheels during this same period. in 35 cm from These included a "Barney" and 1913-1918. "Spark Plug" Galop Google and

A01478_Club_Magazin_01_2017_USA.indd 22 10.01.17 16:29 "Gaston" and "Alphonse" from the American comic strip "Happy Hooligans". "Gaston" is 50 cm in size, "Alphonse" 35 cm.

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Enjoy our timeline of Club exclusives since 1992.

The Steiff Club has al- have a rich history of re- ways put collectors ﬂ ecting the fi nest Steiff and their needs fi rst! legacy patterns, as In addition to the well as introducing Club magazine more contempo- and product in- rary options as formation, the well. Let's take a collectible min- look at the his- iature annual tory of the Steiff gifts, live events Club's annual and celebrations, "members' only" the Club is also editions since known for its ex- 1992 and see what ceptional line of an- makes them such nual editions. These an important part of exclusives, available any Steiff collection only to club members, today.

1990s

Above: The The earliest Steiff Club editions in 1946, captivated collectors. And bear that started were based on beloved and well in 1996, a most handsome brown it all in 1992 – a recognized bear patterns from the Dicky bear, item no. 420078, stole charming blue early and mid 20th century. As collector's hearts with his impish Teddy Baby such, in 1992, the debut edition smile. replica bear was a charming blue Teddy Baby, of 1929. item no. 420016. In 1993, the company surprised collectors with an adorable brown tipped Teddy Clown, item no. 420023. "Elliot", item no. 420047, a replica of a 1908 blue Steiff bear which sold for A replica of a famous blue almost 50,000 pounds or $75,000 Teddy bear named "Elliot" dollars at a 1993 Christie's auction captured the interest of in London, was the Club's edition Club members in 1994. in 1994. In 1995, a closed mouth Baby bear, item no. 420054, which The second exclusive Club edition was a perfect likeness of one made was a Teddy Clown replica of 1928.

A01478_Club_Magazin_01_2017_USA.indd 24 10.01.17 16:29 In the late 1990s, Steiff 's early 2000s. Highlights Club edition bears had included 1998's Pferd more of a "lifestyle" than auf Räder, item no. "legacy" theme. These 420146; 1999's Eisbär included 1997's auf Räder, item Picknick-Bär, item no. 420177, and no. 420108, which Jahrtausend- came with outdoor wechselbär, Left, centre: eating accessories, item no. 420184; A lifestyle theme and 1998's 2000's Zwergspitz, for collector's Schulanfängerbär, item no. 420207; items was item no. 420139, and 2001's launched in complete with his Brummbär 1934, 1997 with the "back to school" cone item no. 420252. Picnic bear. full of treats and his book satchel. Collectors simply could 2000s not get enough of Steiff 's traditionally designed bears, so Steiff welcomed 2000 with in 1999, the Club began producing Harlekin, item no. 420214, based these types of editions again for its item no. 420160, based on the black on a one-of-a-kind red and blue members. Teddybär Mohair 1912, bears Steiff produced in tribute to mohair Steiff bear from around those who lost their lives on the 1925 that was never put into full Titanic, was the Club bear edition scale production. The original was for 1999. sold at the 3rd Steiff Festival for It is also interesting to note over 90,000 Euros in 1999. And that in addition to these fi ne early in 2001, collectors were treated to bear editions, the Steiff Club also Teddybär 1950, item no. 420245, off ered several interesting and a lovely brown mohair cub based highly collectible animal exclusives on the company's 1950s era to Club members in the 1990s and "Original Teddy Bear". Many adult collectors today had one Bottom, centre: of these original 1950s era cubs A replica of the as their childhood Teddy bear 1912 Titanic companion. bear was a very Starting in 2002, the Club popular Club began off ering a wider range edition in 1999. The joy and excitement of the of Club editions per year, fi rst day at school were captured while continuing to off er one in the Club edition for 1998. extraordinary bear annually,

A01478_Club_Magazin_01_2017_USA.indd 25 10.01.17 16:29 including 2002's PB 28, item editions on the secondary no. 420290; 2004's Franz, market. Highlights item no. 420405; and include 2005's Haute 2006's Bagi, item no. Couture, item no. 420559. Throughout 420542; 2006's the early 2000s, Il Veneziano, item egg warmer sets, no. 420597; and Right, centre: pincushions, and 2007's Fairytales, "Harlequin" other novelties item no. 420627. Teddy bear, were popular Club Starting a replica of a edition themes. in 2007, Steiff bear of 1925, Both replica and produced several introduced the newly designed miniature room Club year 2000. products were displays as special produced to satisfy Club editions for the demand for these collectors. Over the attractive and functional course of three years, items. One of the more examples representing a unusual novelties was 2007's Steiff school room, a nursery, and Bärenfell, item no. 420634, a Teddy Margarete's workshop were bear "rug" ideally suited a wheelchair of 2007 which was produced. These vignettes, as a bed cover or fl oor limited to 750 pieces. Each item especially popular in Europe, decoration. came wrapped in a special box and included miniature Steiff animals, Steiff 's black label was accompanied by a valuable Margarete Steiff booklet including a hand signed Edition or MSE and numbered certifi cate. Today, products MSE exclusives are among the debuted in most sought after modern Steiff 2004 with the introduction of Flowers, item no. 420450. Each item in this series, which ran continuously through Elaborate room vignettes with many In 2002, a 2009, was entirely original in accessories were favourites begin- replica of the design and was made from ning in 2007. Above: Margarete's 28 PB of 1903, unconventional or extraordinary Workshop from 2009. was welcomed materials. The edition size for by thousands of these items was 500 pieces, Teddy bear "Flowers" was the inaugural edition Club members. except the Margarete Steiff doll in of the Margarete Steiff series of rarities.

A01478_Club_Magazin_01_2017_USA.indd 26 10.01.17 16:29 furniture, and perfectly item no. 034091. The new scaled accessories which series is being produced brought these tiny in even smaller Left, centre: spaces to life. limited edition sizes The fabled Paper than those which Teddy of 2010 came before, represented the 2010s guaranteeing pinnacle of Steiff exclusivity and creativity and Although each heightening innovation. edition specially collector appeal. designed for Club If you would members is unique like to see every in its own way, not Club edition every item produced produced can be mentioned thus far, go to here. Especially notable www.steiff .com/ recent editions include: Steiff Club/ 2010's Paper Teddy bear, item Club editions no. 421099, a replica of a bear of and view them all. 1919 created from a paper plush material; the 1911 Teddy bear, Louise, item no. 421259; 2014's item no. 421174 of 2011; 2013's pink green Chestnut, item no. 421310; 2015's Cherry, item no. 421341; and 2016's Maple, item no. 421389. It's also important to note that, after a hiatus of a few years, the Margarete Steiff series was Above: Cherry, reintroduced in 2014. To celebrate the 2015 Club 110 years of "button in ear," edition is a the inaugural piece of the second portrait of MSE series was Teddy bear Franz, femininity.

An exacting recreation of a 1911 bear was the Club edition in 2011.

"Il Veneziano" was a Left: "Fairy Tales" captured celebration of Venice. the magic of childhood.

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Questions and answers

Do you have a question concerning a Steiff item? Find out more here!

Hello Steiff Club, Was this Donald Duck made by Steiff and if so, when? M. J. by e-mail

The? duck that you have here was indeed made by EXPERT INFO: Steiff. The button and tag are the originals. However, Steiff animals made of Dralon plush were it is not a plush version of the familiar character from a key feature of the Steiff programme for Duckburg. This duck was made as "Cosy Ente Bub" a very long time from the middle of the in the years 1970 to 1973, item no. 4907/25. Unlike 1950s. Today, these animals and bears are not generally considered particularly the original Donald Duck, this duck is wearing a collectible. Although it is extremely rare to sailor's collar but no jacket. The sailor's hat is also a find many of these Steiff items – especially little different from Donald's: it has a red pompom from the early production years of 1954 on top, rather than a black ribbon around it, which to 1958 – on the collector's market, they is more typical of a sailor's hat. This model also had receive less attention than their fellows in a matching female companion in the form of "Ente mohair plush. Only the seahorse "Cosy Sigi" Maid 4908/25", who wore a green felt cap. Both birds is generally regarded as a definite rarity were made from Dralon plush, and today are among by collectors today, and regularly achieves the rarer Dralon animals on the secondary market. high prices. However, experienced collectors The chest tag, which is missing on your duck, bore with years of experience also appreciate the wording "Original Steiff". It the rare Dralon animals and bears from the was not until 1988 that a further years before 1959. version of these two ducks was made, in woven fur and only for a short time, with the names Frederic and Friederike on their chest tags.

Extract from the main catalogue of 1972.

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EXPERT INFO: Regardless of the changes in the entire numbering system that Steiff regularly issued over the course of many decades, there were from time to time also occasional changes to individual item numbers. Dear Steiff Club, In this instance, changing the item number In our grandparents' attic, we found a child's of the wheelbarrow from 8075 to 8076 wheelbarrow with the bear motif and the might have been made necessary by the number 8075 on it. This has had the whole introduction of the Siroko 875 toy aeroplane family wondering. Did Steiff really ever make a in 1937 in order to prevent mistakes when wheelbarrow?? And if so, when was this one made? ordering. We would be delighted if you could tell us a little about our wheelbarrow. Family H. S.-H. by e-mail

Your article, item no. 8075, is indeed a genuine Steiff describes the material ("8" for wood) and the size of Extract from product. The wheelbarrow was a new item in 1934, and the item ("075" for 75 cm). Between 1934 and 1970, innovations was manufactured under this number until 1937. From Steiff made four diff erent versions of wheelbarrows sheet 496, 1938 it was available as item no. 8076 until production for children. It is extremely rare to fi nd any of them on April 1934. ceased in 1942. The description on innovations sheet the secondary market today. Collectors consider them 496 of April 1934 read: "Wheelbarrow. This beautifully highly collectable decorative items, but they are not designed wheelbarrow is made of hardwood in a considered to be a separate area of collection, unlike natural lacquer with red décor. The wheelbarrow is the smaller wooden toys or children's sports items. weatherproof because the box is wound around with Your wheelbarrow is an extremely rare example from wire. Strong, easily running wheel." The wheelbarrow the production period of 1936. was available in two sizes: 75 cm with an iron wheel, and 100 cm with a wooden wheel. The description of the wire reinforcement was not included in later catalogues, and the large version was later also off ered with a metal wheel. The item number 8075

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The story behind the button

How the toy industry's most famous trademark is made.

What is the first thing that comes to mind when you hear the word, "Steiff ?" For most people, it is the company's iconic "button-in-ear" branding, first introduced in 1904. Today, every fine item manufactured by Steiff leaves the factory in Giengen with a Steiff button, guaranteeing the highest quality standards of design, manufacturing, and appeal.

It probably will not come as diameter and is 6.5 mm high, made, they are each very carefully any surprise to learn that Steiff's and a washer that measures inspected for quality control and buttons are also manufactured in 10.2 mm in diameter and 2 mm sorted. Finally, they are packed up Germany. They are produced by in thickness. The larger button for shipping and begin their 500 a company called Prym Fashion weighs 1.25 grams in total. The km voyage to the Steiff factory in which is part of the Prym family smaller button has a rivet which Giengen. of companies. The company measures 6.9 mm in diameter and Until most recently, Steiff's is headquartered in Stolberg, is 6.5 mm high, and a washer that buttons were made from a material Germany and was founded in measures 7.5 mm in diameter and combination of brass and die-cast 1540. Prym holds the distinction 1.66 mm in thickness. The smaller zinc. Just this year, the button of being the oldest family-owned button weighs 0.7 grams in total. manufacturing process was company in Germany. Prym is one Prym manufactures between updated. Now, the brass component of the largest worldwide suppliers 1,600,000 and 1,800,000 button is made from stainless steel of accessories for the garment combinations for Steiff annually. instead. As such, the entire button industry. The company produces Although Steiff's is constructed from grey items like snaps, buttons, rivets, buttons are quite metals. Although this Gerd Hilgers, eyelets, and closures for many small, there are sounds simple enough, Prym's Head leading clothing and fashion many steps it was a complicated of Sales Fashion brands, including Adidas, Levi's, required to engineering for Germany, Louis Vuitton, Swarovski, GAP, produce them. challenge to Austria, and and Ralph Lauren. The rivets have accomplish this task Switzerland. Prym Fashion has been three components: successfully. It was manufacturing Steiff's buttons the top which has necessary to keep the for more than three decades. the word "Steiff" size and dimensions of Today, the buttons are produced on it; a middle support the button the same so that in two sizes. They are made from disk; and the bottom stem. Each existing machinery equipment two key parts: the rivet, which is is stamped out of metal, then could be used to attach the button shaped like a mushroom, and a assembled into the mushroom to the ear of the animal. Brass washer, which is round with a hole shaped part. The washers are and stainless steel have material in the centre. The larger button has cast with a mix of tin, copper, and properties that are different a rivet which measures 8.9 mm in zinc. Once the components are enough, so that it took several

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tries to make this all possible. But children, who are now all adults, today. These Steiff treasures Above left: Prym Prym's engineers were able to the famous Steiff Teddy bears include my wife's big lion produces more complete the challenge perfectly. and other beautiful animals were (her zodiac sign is "Leo") and a than 1.6 million The gentleman in charge of familiar occupants in our home, replica of an old Steiff Teddy bear, two-piece button Steiff 's buttons at Prym Fashion is especially in the nursery. which is located on our piano." sets for Steiff Gerd Hilgers, who is the Head of My daughter has passed along each year. Sales Fashion in Germany, Austria many of her childhood Steiff and Switzerland. He has been with friends to her own children, so Below: Prym's Prym for 36 years. And what does they are being loved by the next headquarters Mr Hilgers think of Steiff ? generation as well. But there are in Stolberg, He says, "As a father of three still Steiff animals in our house Germany.

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A family aff air

Part three in our series profi ling Margarete Steiff 's nephews.

Although Margarete Steiff truly was responsible for the creation and launch of Margarete Steiff GmbH, her family also played key roles in the early success- es of the company. Margarete herself did not have any children, but her beloved brother Fritz had six sons. Margarete recognized the special skills and talents of each one, and put them to work throughout the organization. Here is a quick look at the unique contributions Hugo and Otto Steiff made toward the company's success during the early part of the twentieth century.

Opposite page: Hugo Steiff was the fourth son as construction manager under in an assembly line fashion. Hugo Steiff and of Fritz Steiff and was born in Richard Steiff . One of Hugo's most He originally thought this his wife Bertha, 1884. He joined the company in important contributions to Steiff process would work for Steiff 's née Kögel and 1906 directly after fi nishing up helped to improve its productivity wooden line of scooters, but later their children his studies at engineering school. in a most signifi cant way. In 1925, realized it could work across around 1920. Hugo was very involved in the he fundamentally changed the all product categories. Hugo (Photo: Renn, company's campus expansion and factory operations by introducing also designed and produced the Giengen) building boom in the early 1900s the idea of manufacturing items company's special patented "tail turns head" technology which appeared in a number of Otto Steiff and higher-end products through Wilhelmine Steiff the early 1950s. (Paul Steiff 's Otto Steiff was the fi fth son of wife), around Fritz Steiff and was born in 1885. 1938. He joined the company in 1902 upon completing his business studies at a school in Cologne. He was given the primary roles of sales and marketing for Steiff . He and his brother Hugo became co-managing directors of the company while Richard Steiff served during WWI as an ambulance driver at the front. Like his brothers, Otto also spent time abroad building the

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family business. There was great advertising programme and was a company in 1981. Hans Otto retired market potential in England, so great ambassador for the company, in 1984 and passed away in 1995. he spent a lot of time and effort both in Europe and overseas. In the next issue, we will building the business there. He was His son, Hans Otto – who many examine contributions by partially responsible for helping to remember from a series of global Margarete's two remaining launch and grow Steiff's business goodwill tours in the 1980s – nephews, Ernst and Franz. in the United States and France. became President of Steiff in 1951 This will conclude the series. Otto also managed the company's and President of Steiff's holding

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A01478_Club_Magazin_01_2017_USA.indd 36 10.01.17 16:31 DISCOVERIES

Secrets from the archives

A look at never-before-seen treasures from the vaults at Steiff , part 3.

It's the dream of every collector to be able to explore the This remarkable seal prototype, closely guarded Steiff archives in Giengen. In this secure shown below at right, is dated 1919 and environmentally controlled space, priceless treasures and initialed by Paul Steiff . It has from the company's thirteen decades of production are design notes and recommendations carefully preserved. In this ongoing series, we're pleased written on the body and back. to bring you a look at some of the rare and unusual archive This design has many similarities items that were never produced and are believed to be one- to the company's standard line of-a-kind. mohair seal, which was produced in 17 and 22 cm from 1910 through 1919. It is very possible that this prototype was intended as the next This prototype Teddy bear, Given its presentation and update on the company's older seal shown on the opposite page, was materials, this May beetle puppet pattern. It is also possible, given probably made in the mid-1980s. (below, left) was most likely that the company was experiencing He has a distinctly rounded, designed in the late 1950s to severe mohair shortages from the childlike look to him – almost mid-1960s. He is made from an late 19teens through 1921, that in a Petsy, the Baby Bear sort of astounding number of materials, this pattern was intended to be way. This clawless example has including several diff erent felts produced in linen, paper plush, several design features of interest, and mohairs. He also has elaborate or other alternative fabrics. including large black eyes, a solid airbrushing around his face. black, unstitched nose, and a However, his most distinctive distinctive seam down the front features must be his of his forehead. pipe cleaner antennae. Pipe cleaners were also used on other well known "creepy crawly" designs of this period including the company's Eric the bat and Spidy the spider.

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Writer, Illustrator, Steiff lover

Meet best-selling author Jan Brett.

What makes some children's books magical and unforgettable? It is the perfect combination of a delightful story and remarkable illustrations. One of today's finest children's author and illustrator is Jan Brett, who brings classic and new stories to life through her remarkable ability to speak directly to readers at every age through her words and drawings. Jan, who has been creating fine children's books for over three decades, has over 40 million books in print and is a New York Times #1 bestselling author and illustrator. Her books have been published in a dozen foreign languages. And because many of her books have a holiday theme, each December one of her books is sold every 30 seconds!

Opposite page: In addition to her passion for storytelling, Jan is captain's safe, which of course I keep slightly open so Author Jan also an avid and lifelong Steiff collector. We spoke with the animals can breathe and play at night. The ones Brett has shared Jan to learn more about her work, her Steiff collection, in the Berkshires are displayed in a part of my home her love for and how button-in-ear collectibles have played in her called "The Magic Loft" where children are welcome Steiff with her work and life over the years. to come and play and explore. The Magic Loft also has grandchildren many other toys, including dolls and wooden toys, that (right) – and now Steiff Club: Tell us about your history with I have collected over the years on my travels. with collectors Steiff. around the Jan Brett: I have loved Steiff since I was a child. Tell us about how you have shared your love of world. There were three kids in my family, and my sister Steiff with your children and grandchildren. would get a Steiff animal for her birthday and Both my children and grandchildren love Steiff, Christmas. I would only get one for Christmas. This too. When my daughter was much younger, we made me a little jealous. We shopped at F.A.O. Schwarz travelled extensively together. She would bring along a for our Steiff, and I have great and fond memories covered wicker basket on all of our adventures. In the of that store. My first Steiff animal was "Moosy basket were a number of Steiff animals – I distinctly Moose" and I just adored his realistic look and great remember some seals and a walrus. She would felt antlers. My favorite books as a child were those entertain herself with the Steiff and, of course, attract by Beatrix Potter and also Lewis Carroll's Alice in a lot of attention with her animated play. More recently, Wonderland. These stories featured animals similar to I bought my granddaughter a series of Steiff "Winnie Steiff's, making their appeal even stronger. the Pooh" animals. My son-in-law is in the military, and was deployed overseas. While he was away, he Tell us about your Steiff collection. read Winnie the Pooh to his daughter on the computer Today, I probably have around 25 pieces in my using Skype technology, chapter by chapter, over collection. I have two homes, one in the Boston area, time. I felt that by having the Steiff Winnie the Pooh and one in the western part of Massachusetts, in the characters in hand, this would help connect father Berkshires. The ones in Boston I keep in an antique and daughter in a special way, even though they were

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thousands of miles apart. And I have just purchased tree and the challenge of finding Gingerbread Baby Steiff's new soft plush dinosaurs for my grandkids. I amongst the hundreds of ornaments decorating it! am certain they will inspire hours of creative play for I am about 1/3 done on my next book, which is them. a modern interpretation of the traditional story Goldilocks and The Three Bears. Tell us about your affinity for hedgehogs, which frequently appear in your stories and illustrations. Jan's latest book, "Gingerbread Christmas" was I have always loved hedgehogs, and even had one published during the 2016 holiday season. as a pet. They often appeared in Beatrix Potter stories, For more information on Jan Brett and her and The Tale of Mrs. Tiggy-Winkle remains one of books, please see www.janbrett.com. my favorite books of all. I was also fascinated as a child how the croquet balls in Alice in Wonderland were actually hedgehogs as well. Hedgehogs are very interesting aesthetically, with their big eyes and a nose designed for sniffing out insects. And they are fearless, too, as they have prickles to protect them. All that makes them so appealing!

Have any Steiff specific designs inspired characters or themes in your books? Well, of course, Steiff's hedgehogs have always played a role here – I am particularly fascinated by the spiked, prickly mohair the company uses on them. This really makes them real, and is so lifelike. I also love how Steiff makes things in families – like three sizes of the same design. I like to study this scale, and this also influences my work and how things are drawn and presented. I find the vintage Micki and Mecki dolls completely charming and would love to do a book featuring these beloved characters.

Finally, please tell us what you are working on now, and when we can start to enjoy your latest publications. My latest book, Gingerbread Christmas, is published by Penguin Random House Penguin Young Readers. This is the third book in a series of adventures starring Gingerbread Baby, a playful and cheeky gingerbread boy. I think readers will particularly enjoy this book's large pop-up Christmas

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Meet the ambassador

Claire Steiff Meisel is Steiff's emissary to Japan.

Twice a year, Richard Steiff's grand-daughter Claire makes the 14,000-mile trip to Japan to represent the company. In this Q&A, she tells us all about her duties as a Steiff ambassador.

Claire especially enjoys meeting and visiting with loyal Japanese collectors and Steiff dealers.

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What is your role with Steiff in Japan? and timing of the events. In a department store all the I have multi-functions in Japan, for instance I get executives arrive and oversee the event, as rivers of the thrill of being invited to the German Embassy in people arrive. Entire floors are used at some events; Tokyo to meet the Ambassador and his guests, and at other events huge halls are filled to the rafters give a speech about Steiff and MS1880. (MS1880 is with Steiff items. There is little time to breathe, as the name of Steiff's distributor in Japan, which runs we always have either a stage event with TV and our business exclusively. The company was set up to newspaper reporters, hot lights and crowds watching, focus 100% only on Steiff, which was not the case in or we are placed very prominently and available to the past. It offers the complete Steiff line – from toys to visitors who come for chats and photos with us. fashion.) As a part of my duties, I am present at events Twice, ministers from the German Embassy in many cities, in our newly placed shop-in-shops, accompanied us and we all gave speeches and were and in amazing exhibition halls in famous department photographed by the media. Costumed mascots often stores (Kintetsu, Matsuzakaya, Mitsukoshi). are with us; Godzilla and Kumamon come to mind. I have the honour of meeting the top executives of As they are both shall we say rotund, I was narrowly large department stores, and our Japanese collectors. almost flung offstage by accident a couple of times. Some days I just explain what a designer is doing, as Japanese people have a wonderful sense of humor, we converse about each step and that is translated and are extremely gracious and generous. I always for the crowd. I also sign a lot of Steiff! come away from events with special gifts and notes from our collectors. How many times per year do you visit? I travel the 14,800+ miles twice a year back and Why do you think the Japanese people have forth from Seattle. Sometimes in the Spring and mid embraced Steiff ? Summer, and sometimes in the Spring and Autumn. Japan is a country of superb artisans, people of If I am lucky I get to go with Dietmar Simon and deep emotion who place great value in how well made Sunnhild Walzer. They are the real stars of the events, and heartfelt our product is. They admire a family I only assist a little and maybe give a speech and sign. business, one that has not only survived 136 years Margit Richter also went one year without me to but has consistently maintained the highest level of promote Kumamon and was a huge celebrity. quality. They do not care what Steiff costs, they want Our designers have the enormous skill and appeal the best. that our Japanese collectors come miles and many hours to see. Crowds of admirers surround our How do you think the Japanese collector is table spellbound by the abilities of our artisans, and different from collectors in other parts of the many stay for hours at a time. Ken Wakatsuki, head world? How are they alike? of our Asian sales division, is always with us and is I can only compare from American and British wonderful to us. He bridges the language gap, explains collectors to Japanese. The difference may only lie in what we are eating and keeps us on schedule, which the prevailing attitude that the Japanese desire in their is rigorous. bears; they tend to prefer delicacy, soft colours, a more feminine aspect to the aura of the bear; but certainly What are Steiff events like in Japan? they adore our Godzilla and Ultraman. They have Frankly, amazing. Great care is put into the display also exhibited marvellously dressed bears that mimic

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fashionably dressed human mannequins. Gardens in Tokyo and Kyoto, Sugo, Fuji, Motegi Super The similarities are that our Steiff collectors GT Raceways, Cafe Comme Cas, Bosch Cafe, Harukas are kind, loving and exuberant people. There is a 300 Observation Tower, Hakuhinkan Toy Park. sweetness in our collectors that refreshes me at every event. They are amazingly patient, as they stand for What are your favourite Steiff pieces long periods waiting to get a signature. What I rely produced exclusively for Japan? on is that our collectors carry with them an openness The Tea Ceremony Bear made in association with and vulnerability. They understand that what we Master Sujitsu Masaharu Kobori of the Enshu Sado offer has meaning; they can relive good memories School. Also Godzilla, the BMW Team Studie bears, through Steiff; they can honour the beloved and Kumamon, Duffy and Shellie May, the Disney Sea salve old wounds. The reason that no one chooses a World couple. Moreover, the Be@rbricks, the Aoyama Steiff quickly is that we all, including me, search for bears, the Hina Set, Totoro, Pikachu, Ichimatsu, that piece that speaks to us. That resonance is all- Hatsune Miku, and Sakura. And naturally the important. outstanding bears designed by Naomi Peterson: the Baccarat bears, Nagano bear, JAL bears, Wedgewood Where is Steiff sold in Japan -- in what types of bear, Mademoiselle bear, and Audrey Hepburn bear. stores? Is it widely available? Far right: Steiff is available in Osaka, Nara, Fukuoka, Tokyo, While in Japan, Kumamoto, Yokohama, Sendai, Kobe, Nagoya, Chitose, Claire frequently Morioka, and Toyama. It is sold in department stores, is asked to pose retail shops, and airports. Specifically, it is available at with celebrities these locations: Steiff Japan, Aoyama, Tokyo -- Abeno or famous Harukas Terminal Building, Kintetsu Department characters, Store -- Steiff shop at La Chic, Mitsukoshi Department such as Godzilla. Store in Fukuoka -- Steiff shop at Kintetsu Department Store in Nara -- Steiff shop at Lucua 1100, Mitsukoshi Department Store Osaka -- Steiff shop and Steiff Nature World, New Chitose Airport, Sapporo -- Steiff shop Matsuzakaya Department Store, Nagoya -- Steiff shop Morioka City,Japan Building -- Studie AG, Yokohama -- Studie AG, Tokyo -- Studie AG, Sendai -- Studie AG, Kobe -- Studie AG,Nagoya Bay -- Kidnie AG, Toyama City

What are some of the memorable places you've visited? Kyoto at Sanju Sangendo, Tokyo at the 100 Steps Museum, Meguro Gajoen, Osaka, Kumamoto and Nagoya Castles, Nara Deer Park, the Spiderman show in Kobe, The Ninja Restaurant in Tokyo, The Royal

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Events

Club events and other dates.

Germany Other dates 11/02 Galeria Kaufhof GmbH, Stuttgart tel.: +49 (0)711 2036-169 Saturday, 11 and Sunday, 12 March 2017 14/02 The KaDeWe Group GmbH, München tel.: +49 (0)89 29025568 24th Teddybär Welt 15/02 Bruno Bär, Esslingen tel.: +49 (0)711 353158 Messecenter Rhein-Main 16/02 May GmbH Vedes Spiel & Freizeit, Waldshut tel.: +49 (0)7751 91180 Wiesbaden/Wallau 16/02 Steiff Shop, Wiesbaden tel.: +49 (0)611 1666999 Contact: Christine Spies, 16/02 Spielwaren Reindl GmbH, Fürstenfeldbruck tel.: +49 (0)8141 26020 Tel. +49 (0) 221 530 63 53 18/02 Spielwaren Kurtz, Stuttgart tel.: +49 (0)711 238520 www.teddybaer-welt.de 18/02 Spielzeug-Paradies Wagner oHG, Bochum tel.: +49 (0)234 902820 21/02 Spielwaren Letzel, Heilbronn tel.: +49 (0)7131 839868 Saturday, 29 and Sunday, 30 April 2017 23/02 Spielwaren Bauer, Öhringen tel.: +49 (0)7941 94950 10.00 – 17.00 and 11.00 – 16.00 hrs 23/02 Carl Schäffer Geschenke, Osnabrück tel.: +49 (0)541 3313132 rd 02/03 Steiff Shop, Düsseldorf tel.: +49 (0)211 8681758 23 TEDDYBÄR TOTAL 02/03 Galeria Kaufhof GmbH, München tel.: +49 (0)89 23185733 Messehalle Süd – Messe- und Congress 04/03 SammlerKontor OHG, Wehrheim tel.: +49 (0)6081 9285497 Centrum Halle Münsterland 08/03 Korb-Rau Spiel + Freizeit, Göppingen tel.: +49 (0)7161 72577 Contact: Wellhausen & Marquardt 08/03 Heinrich Roskothen, Duisburg tel.: +49 (0)203 20280 Mediengesellschaft bR 10/03 Galeria Kaufhof GmbH (Königsallee), Düsseldorf tel.: +49 (0)211 1391236 Tel. +49 (0) 40 42 91 77 – 0 10/03 Steiff Shop, Hamburg tel.: +49 (0)40 32526264 www.teddybaer-total.de 10/03 Lütgenau, Dortmund tel.: +49 (0)231 5490525 11/03 Steiff Shop, Berlin tel.: +49 (0)30 88625006 Friday, 30 June to Sunday, 2 July 2017 15+16/ Galeria Kaufhof GmbH, Oberhausen tel.: +49 (0)208 8230378 Steiff Sommer 2017 03 17/03 Steiff Shop, Nürnberg tel.: +49 (0)911 2355074 at Margarete Steiff GmbH, Giengen E und E Spielwaren GmbH, Contact: [email protected] 24/03 tel.: +49 (0)7151 71691 Remshalden-Geradstetten 25/03 Steiff Museum Shop, Giengen tel.: +49 (0)7322 131-731 Saturday, 16 September 2017 01/04 Galerie Seebär, Immenstaad tel.: +49 (0)7545 941460 Teddy bear workshop UK 05/04 Galeria Kaufhof GmbH, Mannheim tel.: +49 (0)621 380450 Teddy Station 06/04 Galeria Kaufhof GmbH, Bonn tel.: +49 (0)228 5160 Victoria Shopping Centre 07/04 Mukk GmbH, Münster tel.: +49 (0)251 9795950 353 Chartwell Square 08/04 Steiff Shop, Köln tel.: +49 (0)221 25899100 SS2 5SP Southend on Sea, Essex 29/04 Galeria Kaufhof GmbH, Hannover tel.: +49 (0)511 3601437 tel. +44 (0)1702 611106 30/04 Teddys Rothenburg, Rothenburg ob der Tauber tel.: +49 (0)9861 933444 13/05 Paul Wolff OHG, Giengen tel.: +49 (0)7322 931855 e-mail: [email protected]

Subject to change. Please contact the Club stores for further information. You will find further dates at www.steiff.com

Austria / UK Netherlands / Belgium 17/03 Steiff in Wien Tel.: +43 (0)1 5124896 18/02 Berelijn, Dordrecht Tel.: +31 (0)78 6318028 18/03 Puppenstube, Wien Tel.: +43 (0)1 8656589 11/03 Hesemans, Breda Tel.: +31 (0)76 5212310 10+11/03 Teddy Bears of Witney Tel.: +44 (0)1993 702616 04+05/02 Toyland, De Panne Tel.: +32 (0)5841 138 5 12/03 Bear Garden, Guildford Tel.: +44 (0)1483 302581 08/04 Steiff Gallery, Bromley Tel.: +44 (0)20 8466 8444 43

A01478_Club_Magazin_01_2017_USA.indd 43 10.01.17 16:32 VENUES

Auction Report

Rare Steiff display birds make headlines at U.S. sale.

Many Steiff collectors enjoy watching or buying Steiff including short mohair, longer treasures at auction. These sales events can be very decorative hair, dralon, and exciting, and even generate competitive bidding for synthetic leather. His very long legs the most desirable off erings. Sometimes, very unusual are made from metal and detailed Steiff treasures appear in auction catalogues, and it is with realistic knees and feet. His always fun and educational to learn more about wings are made from mohair that these special treats. has been airbrushed in shades of pink and black. His tail and tail feathers are made from black and white felt. His head and neck are The unique Morphy Auctions, located in detachable and fi t via two prongs ﬂ amingo sold Denver, Pennsylvania, recently held into his chest area. Flamingo's for more a sale which featured 125 lots of face comes alive with gold, green than $2,000, vintage Steiff animals and displays. and black eyes and a rubber beak exceeding its The range of items on off er covered and facial mask. Flamingo has his auction the period from 1905 through button and hand written yellow tag estimate. the present day. Sale highlights as his Steiff IDs." He was given an included a turn of last century, auction estimate of $1,000-$2,000 nine pin skittle assortment which and sold for $2,196. realized $11,590; a set of The parrot was described in four, 1910-era felt part as, "He measures 20 inches musician dolls (without the tail) and about 33 which realized inches with the tail. He is standing $6,710; and a and made from mohair. His lovely 37 cm, examples, oversized feet are made from felt. mid-1930s and the His facial mask and beak area are Minnie auction house made from a rubbery material. Mouse with received bids and Parrot came in two main colors – all IDs which enquiries about these red or blue; this is the blue version. realized birds from all over the world. This example is complete with $3,660. The fi ne featured friends up all IDs." He was given an auction However, the for sale included a fl amingo, a estimate of $750-$1,500 and sold true stars of this parrot, a vulture, and a turkey. for $3,050. sale were a most The fl amingo was The vulture was described unusual grouping described in part as, "This in part as, "He measures 22 of 1960s-era Steiff big bird measures 65 inches tall with a wingspan of at display birds. All inches tall. He is standing, least 24 inches. He is standing, eyes seemed to be unjointed, and made unjointed, and made from a variety on these remarkable from a variety of materials, including mohair, and seldom-seen of materials, woven plush, and dralon. His

A01478_Club_Magazin_01_2017_USA.indd 44 10.01.17 16:32 VENUES

storage and shipping. His head and neck is made from a solid piece of The turkey was described molded rubber with large shiny in part as, "Turkey measures black eyes. Turkey has his button approximately 30 inches tall and and traces of his yellow tag as his 30 inches wide. He is standing, Steiff IDs." He was given an auction unjointed, and made from tan and estimate of $1,000-$2,000 and sold The display black mohair, longer decorative for $5,185. parrot, vulture, hair, and felt. His legs and feet are Interestingly, all of the big and turkey details include huge mohair feet made from metal and covered in birds mentioned here came from each sold for with rubber claws; impressive, grey felt. His elaborate wings, tail one auction consignor. And, one amounts much dimensional outstretched wings feathers, and body are made from customer purchased all four of higher than and tail feathers that are die mohair that has been vibrantly and them for their collection! anticipated. cut, airbrushed, and trimmed in realistically airbrushed in shades white fur; and a "collar" of white of brown, green, and pink – giving fur around his neck. His face is the appearance detailed with brown and black pupil of feathers and eyes, copious airbrushing, and a feathering. His head rubber beak. Vulture retains his and tail feathers button and oversized, hand written are detachable for yellow tag as his Steiff IDs." He was given an auction estimate of $1,000-$2,000 and sold for $3,355.

A01478_Club_Magazin_01_2017_USA.indd 45 10.01.17 16:32 CONTEST

Special Stories YOU COULD BE A STEIFF Heart-warming stories from our "Steiff in your life" contest. DESIGNER FOR A DAY!

In our last Steiff Club magazine, we asked you, You Could Be a Steiff Designer For A Day! our devoted readers, to share the story behind one of your favourite Steiff bears or animals and how Have you ever wished that you could work at Steiff it impacted your life. We enjoyed reading the ones as a designer? Now you can! In celebration of 25 years we received. We shared many smiles, laughs, and of the Steiff Club, we are excited to announce our latest even tears as we learned about your very special contest – Designer For A Day! Here is your chance to "friend for life." design your "perfect" Steiff Teddy bear and show off your creativity. All entries will be reviewed by the Steiff In some of the most memorable winner's stories we team, and the three best ones will win a Steiff item learned about: worth 200.00 Euros. Here's how to enter the contest: • A Mecky given to a six-year-old girl in 1952. He still accompanies the original owner today. 1. Start with the blank Teddy bear template on the • A 30 year old Petsy has been with his owner Irina opposite page. You can either remove the template since 1986. page from the magazine, photocopy the template • Goldi, the golden hamster, who has been onto a sheet of paper, or trace the template onto a functioning as a wise protector in Erika's life. sheet of paper. • "Schnautzi," a Steiff raccoon who has comforted 2. Decorate the Teddy bear template, transforming it two generations of family members. into your "perfect" Steiff bear. You can use paint, • A little Steiff elephant – given as a "get well" gift coloured pencils or crayons, fabric swatches, or any to a child 44 years ago – who is now his owner's other materials or decorating tools that you would good luck charm and pocket friend. like. Be as creative as possible! • "Bär," a Steiff Teddy from a toy store in 3. Be certain to specify all of your bear design details, Ludwigsburg, Germany, who now lives in the including his eyes, nose, mouth, claws, paw pads, United States with his owner's big sister. and anything else Steiff should know about your • S eal Marny, a funny and always good-humoured idea. companion to Julia. 4. Make sure your name, address, and contact • Donald bear is so special to a Club member that information is clearly written on your entry. she wished to join her on her last journey. 5. Mail your design entry to • Tex, a Texas longhorn steer and Zotty given as Steiff Club – "Designer Contest" a childhood gift and loved although their button Margarete Steiff GmbH – Richard-Steiff-Straße 4 was removed. D-89537 Giengen/Brenz.

The winners are: H.-M. Ahrens, Martina Winkler, All entries must arrive at Steiff no later than Erika Bergmeister-Schmidt, Irina Plapp, Andrea 31 May 2017. Good luck and have fun! Zawadke, Julia Tassmann, Gudrun Lehnert, Jessica VanHove, Marion Plöckinger, Petra Ringeisen. Congratulations and many, many thanks to those who took the time to share their story with us.

A01478_Club_Magazin_01_2017_USA.indd 46 10.01.17 16:32 CONTEST

YOU COULD BE A STEIFF DESIGNER FOR A DAY!

A01478_Club_Magazin_01_2017_USA.indd 47 10.01.17 16:32 THE CLUB PAGE

Give a gift membership,

recruit a new member or

renew your membership very easily.

Our current gifts if you recruit a new member: As a Club member, you probably already know the benefi ts that OurProgramOurProgram current current not gifts not giftsfor if youfor ifNorth you recruitNorth recruit America a America new a new member: member: membership brings to you. But perhaps you've forgotten some of the details, or would like to recruit a new member to share in the fun. If so, we would welcome them warmly! for a 1-year membership: Teddy bag, 21 cm, item no. 600999, Happy Friend Knuffi Teddy bear, 28 cm, item no. 282232, THE CLUB BENEFITS Mr. Cupcake rabbit, 28 cm, item no. 080265 » Exclusive Club editions » Annual high-quality gift » Invitation to Club events » The Steiff Club magazine free to your door » Current product information » Free entrance to the Steiff museum

The Steiff Club membership card This membership card allows you to enjoy privileges such as free for a 2-year membership: entry to the Steiff museum in Giengen. The card also means you Mimmi cat, 24, cm, item no. 099434, can benefi t from special offers at various Steiff events. Nrommi yeti, 20 cm, item no. 015205, Cosy Year bear 2017, 34 cm, item no. 690037 The Steiff Club magazine In the Steiff Club magazine you can fi nd lots of interesting information and the latest news regarding Steiff and the Club. The magazine will be delivered free to your door twice a year (in February and in August).

The Club events At Steiff Club events like-minded enthusiasts can talk shop with experts and compare notes with friends. They get to know the novelties of Steiff and only here the Event Teddy bear is available. At the events, special items only available in selected countries are for a 3-year membership: also on offer as special highlights. Elmar Teddy bear, 32 cm, item no. 022456 Moritz dachshund, 30 cm, item no. 076985 Online offers Boeky lamb, 40 cm, item no. 103490 In the Club selection at www.steiff.com, you will fi nd the Steiff swap meet, downloads and much more.

The exclusive Club editions As a member, you can purchase one item from each special edition, either from a Club store in your area, via postal direct order or on www.steiff.com. Each member receives a personalised order form for the Club editions.

The annual Club gift Every membership year you will receive an exclusive Steiff gift. It will be sent to you after renewal of your membership at the beginning of your personal membership year. The membership years begin on 1st February, 1st May, 1st August, or 1st November. Members renewing for two or three years will receive their annual gift or a 75 EUR voucher for the Steiff online shop (Germany, with the fi rst shipment of the Steiff Club early in February. France, Austria and UK only).

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GmbH, to your Club data,Postf events. achplease If 1560, you contact have 89530 any Product information Margarete Steiff GmbH, Postfach 1560, 89530 Giengen an der Brenz, Germany. Product information Name GiengenMargaretefurtherDate questions, an Steiff der GmbH, comments,Brenz, PostfachGermany. or require 1560,Signature information 89530 Giengen about your an der data, Brenz, please Germany. contact DeliveredItemName no. free of charge to your door while supplies last. The gift will be sent approximately 4 to 6 weeks Date Signature Product information NameName DateMargarete Steiff GmbH, Postfach 1560,Signature 89530 Giengen an der Brenz, Germany. Free admission to the Steiff Museum Please sendafterNameItem receiptthe no. initial of the mailing new member's to: subscription. You will receive a notification by mail or e-mail giving you Date SignatureSignature Free admission to the Steiff Museum PleaseItemNameDelivered send no. the free initial of charge mailing to your to: door while supplies last. The gift will be sent approximately 4 to 6 weeks after DateYou have several possibilities to answer:Signature Cut out or copy the form and send it Free admission to the Steiff Museum  Deliveredthe voucher free free code of of charge charge for 75 to €.to your Cashyour door doorpayment while while supplies is supplies not possible. last. last. The The giftRecourse will gift be will sentto be courts approximatelysent approximatelyof law is 4likewise to 6 4weeks to excluded. 6 weeksafter You have several possibilities to answer: Cut out or copy the form and send it Please the recipientsendreceiptDelivered the of theofinitial free newthe of giftmember’smailingcharge membership to subscription.yourto: door while You supplieswill receive last. aThe notification gift me will bepersonally bysent mail approximately or e-mail giving 4 to you6 weeks the voucher after Youby mail have to severalthe Steiff possibilities Club, Margarete to answer: Steiff Cut GmbH, Cut out out or Postfach orcopy copy the 1560, theform form and 89530 andsend send Giengenit it by  the afterDeliveredNamereceiptrecipient receipt of thefree of ofnew of the charge member’s newgift tomember'smembership your subscription. door subscription. while You supplies will receive You last. will The a receinotification gift willve me abe notificationpersonally sentby mailapproximately or e-mailby mail giving 4or toe-mail 6you weeks the giving voucher after you DateYouby mail have to severalthe Steiff possibilitiespossibilities Club, Margarete to to answer: answer:Signature SignatureSteiff CutGmbH, out orPostfach copy the 1560, form 89530and send Giengen it Steiff Club North America, Inc.  the recipientcodeNamereceipt for 75 ofof the€ the. newCash gift member’s payment membership subscription. is not possible. You Recourse will receive to courtsa notification meof law personally is by likewise mail or excluded.e-mail giving you the voucherDate mailDatebyor faxmail to it thetoto: the Steiff49 Steiff (0)7322 Club, Club, Margarete131-476. MargareteSignature Steiff SignatureSteiff GmbH, Postfach 1560, 1560, 89530 89530 Giengen thereceiptcode voucher for of 75 the codenew.€ Cash member’s for payment 75 €. subscription.Cash is not payment possible. You is will Recourse not receive possible. to a courts notification Recourse of law isbyto likewise courtsmail or ofexcluded.e-mail law isgiving likewise you the excluded. voucherDate byor faxmail it toto: the 49 Steiff (0)7322 Club, 131-476. MargareteSignature Steiff GmbH, Postfach 1560, 89530 Giengen Steiff Club North America, Inc. My Steiff ClubNamecode Store for 75€ . Cash payment is not possible. Recourse to courts of law is likewise excluded. orDateThe fax easiest it to:to: 49way49 (0)7322 is per online 131-476. applicationSignature at: www.steiff.com/Club 24 AlbionSteiff Road, Club Suite North 220, America, Lincoln, Inc. RI 02865 My SteiffDeliveredcode Club for Store 75 free € of. Cash charge payment to your is door not possible.while supplies Recourse last. to The courts gift willof law be issent likewise approximately excluded. 4 to 6 weeks afterDate YouTheor fax easiesthave it to: several 49way (0)7322 is possibilitiesperpossibilities online 131-476. applicationSignature to to answer: answer: at: Cut Cut www.steiff.com/Club out out or or copy copy the the form form and and send send it it by 24 Albion Road, Suite 220, Lincoln, RI 02865 codeDelivered for 75 free. 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Margaretetax is added Steiff for GmbH, MA, PostfachNY, RI 1560, 89530 Giengen Place/Date € Signature of person who is recommending and new member The easiesteasiest**Electronic/downloadable way way is is per per online online application application version at: at:www.steiff.com/Club www.steiff.com/Clof the Steiff Club ub www.steiffusa.comFax: 401-475-2147 909191 codePlace/Date for 75 € . Cash payment is not possible. Signature Recourse of to person courts who of law is recommendingis likewise excluded. and new member Theor fax easiest**Electronic/downloadable it to: way49*Local (0)7322 is per sales online 131-476. tax application is added version at: for www.steiff.com/Club MA,of the NY, Steiff RI Club www.steiffusa.com 909191 Place/Date Signature of of person person who who is isrecommending recommending and and new new member member This application is valid until 10th December 2017. 47 This application is valid until 10th December 2016. www.steiffusa.com 909191 Place/Date Signature of person who is recommending and new member The easiest**Electronic/downloadable wayMagazine is per online requiresrequires application accessaccess version at: to towww.steiff.com/Club the theof internettheinternet Steiff Club 47 This applicationMagazine is valid until requires 10th December access to 2016. the internet 47 Place/DatePlace/Date Signature Signature of of person person who who is is recommending recommending andand newnew membermember 49 Place/Date Signature of person who is recommending and new member 4747 4947 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 A01478_Club_Magazin_01_2017_USA.indd 49 10.01.17 16:33 A01310_Club_Magazin_02_2016_USA.indd 47 25.07.16 09:18 A01478_Club_Magazin_01_2017_USA.inddA01310_Club_Magazin_02_2016_USA.indd 4947 10.01.1725.07.16 16:3309:18 FAVOURITE

A little something different

Susi was surprised to find a blue envelope in her daily mail delivery. And when she opened it up, she was even more intrigued! It was an invitation to attend a bridal shower for Lucy, one of her dear friends, who had just gotten engaged to be married. The card was beautiful, and was decorated with an elegant drawing of two swans. Although the party would be held in two weeks' time, Susi immediately replied "yes" to the invitation, and began thinking about what she would wear and what she would bring as a gift. Susi went to her closet and took a look at her dresses. She had one in yellow, one in blue, and another one in pink. "I'll wear the blue one, to match the party invitation," she thought. She then pulled out her matching shoes and accessories, and laid everything out on her bed. "Yes, this is lovely, and the perfect outfit for the event," she said out loud. She then thought, "Now what to get as a gift for the bride?" Susi took the bus into the city to start searching for a special gift for Lucy. She explored several stores, but couldn't find the perfect item. After a few hours of looking, she was tired and hungry. She found a café and ate her lunch in the restaurant's outdoor patio area. As she was exiting, she noticed a toy store adjacent to the café. She looked in the window and smiled. Susi entered the toy store, just to look around. She saw dolls, puzzles, games, and other playthings. She went up to the counter to look at the Steiff items under glass. She remembered that Lucy loved Steiff animals, and that she had been collecting them since she was a child. There she saw a beautiful blue box. She asked the shopkeeper, "What is in this box?" And he said, "Something special – and unusual – for a wedding." Susi's eyes lit up. "Let me see what it is, as I need a bridal gift for a dear friend!" The shopkeeper took the box out of the case, and opened it up. In it were two Steiff swans – that almost exactly matched the ones that appeared on the party invitation. Susi was breathless. She had found the perfect gift for Lucy! The shopkeeper wrapped up the swans in festive party paper, and Susi excitedly took them home with her. The celebration was in a three day's time, but Susi could hardly wait to present this gift to her good friend. At last, the day of the party arrived. It was a beautiful day, and the sky was bright blue and cloudless. The gathering was being held in a hotel featuring a lovely pond and garden. Susi brought her gift and put it on the table with the other presents. After lunch, a champagne toast, and dessert, it was time for Lucy to open her gifts. She unwrapped them one by one, thanking each person for the linens, kitchen tools, and other household items. Lucy seemed happy with the gifts. Then it was time for Lucy to unwrap Susi's gift. She first read the card out loud. It said, "Here is a little something different to warm your heart, and to bridge your past and your future. With love from Susi." Then Lucy opened the blue box. She was speechless. It was a pair of Steiff

A01478_Club_Magazin_01_2017_USA.indd 50 10.01.17 16:33 FAVOURITE

to warm your heart

wedding swans! Lucy looked up from the gift, with tears of happiness in her eyes. She hugged Susi, and thanked her over and over for such a thoughtful gift. And then Lucy said, "You remembered how much I love Steiff. These swans will hold our rings as part of our wedding ceremony, and forever be part of that memorable day – as only Steiff can!" Then, out of nowhere, a pair of real life white swans appeared in the pond, Wedding Swan set, right outside the hotel window where the party was taking place – another example item no. 021114, of the magic of Steiff! is new for 2017.

A01478_Club_Magazin_01_2017_USA.indd 51 10.01.17 16:33 A01478_Club_Magazin_01_2017_USA.indd 52 Margarete SteiffRichard-SteiffGmbH, GiengenanderBrenz 4,89537 -Straße 10.01.17 16:33

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