Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2018 Collegiate Symbols and Mascots of the American Landscape: Identity, Iconography, and Marketing Gary Gennar DeSantis Follow this and additional works at the DigiNole: FSU's Digital Repository. For more information, please contact
[email protected] FLORIDA STATE UNIVERSITY COLLEGE OF ARTS AND SCIENCES COLLEGIATE SYMBOLS AND MASCOTS OF THE AMERICAN LANDSCAPE: IDENTITY, ICONOGRAPHY, AND MARKETING By GARY GENNAR DeSANTIS A Dissertation submitted to the Department of History in partial fulfillment of the requirements for the degree of Doctor of Philosophy 2018 ©2018 Gary Gennar DeSantis Gary Gennar DeSantis defended this dissertation on November 2, 2018. The members of the committee were: Andrew Frank Professor Directing Dissertation Robert Crew University Representative Jonathan Grant Committee Member Jennifer Koslow Committee Member Edward Gray Committee Member The Graduate School has verified and approved the above-named committee members and certifies that the dissertation has been approved in accordance with university requirements. ii I dedicate this dissertation to the memory of my beloved father, Gennar DeSantis, an avid fan of American history, who instilled in me the same admiration and fascination of the subject. iii TABLE OF CONTENTS Abstract ............................................................................................................................................v 1. FITNESS, BACK-TO-NATURE, AND COLLEGE MASCOTS