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Crisis Comm Final Project ! The Pennsylvania State University A Communications Plan for an Athletic Department Travel Crisis Hannah Aboulhosn, Erica Avallone, Julie Bacanskas, Jamal Barakat and Robyn Barebo PENN STATE ATHLETICS CRISIS PLAN !2 TABLE OF CONTENTS Acknowledgements & Agreements 3 Introduction 4 A Word From AD Sandy Barbour Purpose & Objectives 5 Strategic Considerations 6 Developing the Best Option Key Internal Publics 7 Key External Publics 10 Telephone Tree 11 Possible Spokespeople 12 Sandy Barbour & Stephanie Petulla Fact Sheets 13 Penn State Football Boeing 737-800 Control Center 15 Holding Statement 16 Press Release 17 Regional & State Officials 19 Medical & Law Enforcement Contacts 20 Risk Assessment 22 Incident Identification Sheet 23 Media Directory 24 Potential Q&As 26 Dark Site 29 PENN STATE ATHLETICS CRISIS PLAN !3 ACKNOWLEDGEMENTS & AGREEMENTS This is to acknowledge that the following individuals have received and are able to access a copy of the Pennsylvania State University’s Crisis Communication Plan. These individuals have access to a hardcopy version of said plan and may also obtain one through the Communications Department. By signing below these individuals agree to the set forth the terms and conditions of the plan. Furthermore, they are prepared and able to enact the Crisis Communication Plan should the need arise. Each party acknowledges that they have the responsibility and duty to do so in a timely manner following the occurrence of said crisis. All parties also agree to meet semi-annually to review the details of the plan and update it as needed. _________________________ ______ _________________________ ______ Employee Name (Printed) Date Employee Signature Date _________________________ ______ _________________________ ______ Employee Name (Printed) Date Employee Signature Date _________________________ ______ _________________________ ______ Employee Name (Printed) Date Employee Signature Date _________________________ ______ _________________________ ______ Employee Name (Printed) Date Employee Signature Date _________________________ ______ _________________________ ______ Employee Name (Printed) Date Employee Signature Date PENN STATE ATHLETICS CRISIS PLAN !4 INTRODUCTION This Crisis Communication Plan is a detailed guide to managing both internal and external communications in the case a Penn State Athletics plane crashed carrying a number of important individuals. Please take this very seriously. In the event this tragedy should occur here is a step- by-step guide on how to respond. We need to be prepared and by following this plan we can better protect ourselves, ensuring that we do not do a disservice to the Pennsylvania State University. The importance of this plan cannot be overstated. This could mean the difference between the happiness and security of our staff as well as its publics as opposed to disorganized chaos and uncertainty for the entire Penn State family. Being familiar with the different parts of this plan and the role you play will help us better serve the entire Penn State community, not just those located in the State College vicinity. This plan outlines the roles, responsibilities and protocols to guide the University in sharing information with all of Penn State’s audiences. Sincerely, Sandy Barbour PENN STATE ATHLETICS CRISIS PLAN !5 PURPOSE & OBJECTIVES PURPOSE: The purpose of this plan is to provide a clear and effective communications plan for the internal and external management in the event of travel crises or emergencies that would impact the Pennsylvania State University. The University shall be prepared to effectively protect and inform its publics as well as itself in the event of an emergency or crisis situation. OBJECTIVES: • To communicate facts as quickly and accurately as possible • To update information regularly as the circumstances change • To ensure the safety of the Penn State community and continue the operation of essential services • To communicate through a variety of communication mediums including but not limited to social media, news networks and news publications • To communicate honestly and in a timely manner in an effort to avoid inflicting lasting damage to the University and the members of its family • To be open, accountable and accessible to all audiences impacted by this crisis • To be mindful of the Penn State legacy and privacy of those impacted by the crisis • To use honesty and timely communication to avoid inflicting lasting damage to the University and the members of its family Our communication efforts will be quick as well as accurate. Consequently, information regarding particular aspects of the crisis may be released after initial statements. PENN STATE ATHLETICS CRISIS PLAN !6 STRATEGIC CONSIDERATIONS Should we consider using another airline in the future? Should we consider placing individuals on multiple flights as opposed to just one? PENN STATE ATHLETICS CRISIS PLAN !7 KEY INTERNAL PUBLICS NAME POSITION CONTACT INFO (814) 865-7611 or Eric Barron University President [email protected] (814) 865-2505 or Nicholas Jones Provost [email protected] Lawrence Lokman VP for Strategic Communications (814) 863-3160 or [email protected] (814) 863-3160 or [email protected] Sandy Barbour Director of Athletics u Deputy Director of Athletics & Chief Phil Esten Operating Officer (814) 867-6115 or [email protected] Senior Associate AD, Student-Athlete (814) 865-1104 or Charmelle Green Performance, Health and Welfare [email protected] (814) 867-6352 or Lynn Holleran Senior Associate AD, Administration [email protected] Senior Associate AD, Finance and (814) 865-7780 or Rick Kaluza Business Operations [email protected] Dave Baker Associate AD, Business Operations (814) 863-0270 or [email protected] Mark Associate AD, Facility and Event (814) 863-3489 or Bodenshcatz Operations Management [email protected] Associate AD, Student-Athlete (814) 863-0420 or Jan Bortner Success [email protected] (814) 865-9080 or Tom McGrath Associate AD, Business Relations [email protected] Associate AD, Strategic Jeff Nelson Communications (814) 863-3160 or [email protected] (814) 863-8048 or Matt Stolberg Associate AD, Compliance [email protected] (814) 865-9462 or Mark Wharton Associate AD, Development [email protected] PENN STATE ATHLETICS CRISIS PLAN !8 (814) 865-7639 or Morris Kurtz Interim Assistant AD, Ice Hockey [email protected] Executive Assistant, Director of (814) 865-1086 or Heather Wilson Athletics [email protected] (814) 865-8142 or Michelle Alterio Administrative Support Assistant [email protected] (814) 863-3489 or Janet Bosco Administrative Support Assistant [email protected] Valerie Cingle Administrative Support Assistant (814) 865-1104 or [email protected] Tammy Davis Administrative Support Assistant (814) 863-0429 or [email protected] Tammy Helwig Administrative Support Assistant (814) 865-1086 or [email protected] (814) 865-2497 or Kristina Peterson Associate Director of Communications [email protected] (814) 863-3163 or Alissa Cledenen Associate Director of Communications [email protected] (814) 865-1757 or Mark Brumbaugh Assistant Director of Communications [email protected] (814) 865-1759 or Greg Campbell Assistant Director of Communications [email protected] (814) 863-3164 or Patrick Donghia Assistant Director of Communications [email protected] Jeremy Fallis Assistant Director of Communications (814) 863-1388 or [email protected] (814) 865-1757 or Matt Franzblau Assistant Director of Communications [email protected] (814) 865-3613 or Jen Heisel Assistant Director of Communications [email protected] (814) 865-0412 or Tony Mancuso Assistant Director of Communications [email protected] (814) 865-2498 or Will Rottler Assistant Director of Communications [email protected] (814) 865-8139 or Arielle Sargent Assistant Director of Communications [email protected] PENN STATE ATHLETICS CRISIS PLAN !9 (814) 865-8141 or Ronda Andrews Administrative Support Assistant [email protected] Thomas Wolf Board of Trustees Member [email protected] Cynthia Dunn Board of Trustees Member [email protected] Russell Redding Board of Trustees Member [email protected] Pedro Rivera Board of Trustees Member [email protected] John Hanger Board of Trustees Member N/A Clifford Benson Board of Trustees Member [email protected] Kathleen Casey Board of Trustees Member [email protected] Mark Dambly Board of Trustees Member [email protected] Allison Goldstein Board of Trustees Member [email protected] Todd Rucci Board of Trustees Member [email protected] Paul Silvis Board of Trustees Member [email protected] Edward Brown III Board of Trustees Member [email protected] Barbara Doran Board of Trustees Member [email protected] Robert Jubelirer Board of Trustees Member [email protected] Albert Lord Board of Trustees Member [email protected] Anthony Lubrano Board of Trustees Member [email protected] Ryan McCombie Board of Trustees Member [email protected] William Oldsey Board of Trustees Member [email protected] Alice Pope Board of Trustees Member [email protected] Adam Talialferro Board of Trustees Member [email protected] Donald Cotner Board of Trustees Member [email protected] Keith Eckel Board of Trustees Member [email protected] M. Abraham Harpster Board of Trustees Member [email protected] Betsy Huber Board of Trustees Member [email protected] Keith Masser Board of Trustees Member [email protected] PENN STATE ATHLETICS CRISIS PLAN !10 Carl Shaffer Board of Trustees Member [email protected] Richard Dandrea Board of Trustees Member [email protected] Kenneth Frazier Board of Trustees Member [email protected] Edward Hintz Board of Trustees Member [email protected] Ira Lubert Board of Trustees Member [email protected] Daniel Mead Board of Trustees Member [email protected] Walter Rakowich Board of Trustees
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