Church Street/ Edgware Road District Centre

Shopping Area Health Check

January 2007 CONTENT

PART 1: EXECUTIVE SUMMARY

PART 2: MAIN REPORT

1.0 INTRODUCTION...... 1 The Study...... 1 National and London Policy ...... 1 The London Hierarchy ...... 2 2.0 DIVERSITY OF USE AND REPRESENTATION...... 5 Introduction ...... 5 Total Retail Floorspace ...... 5 Diversity of Use...... 6 NLP’s Attitudinal Assessment ...... 7 Range of Shops and Services ...... 8 Quality of Shops and Services...... 9 Food Supermarkets ...... 11 Places to Eat and Drink...... 12 Entertainment and Leisure Facilities...... 13 Mix of Use Summary...... 15 3.0 CHURCH STREET/EDGWARE ROAD’S ROLE AND CATCHMENT AREA...... 16 Introduction ...... 16 Catchment Area and Customer Profile ...... 16 Main Purpose of Visit to the Centre ...... 20 Duration and Frequency of Visit...... 23 4.0 BUSINESS PERFORMANCE...... 25 Introduction ...... 25 Business Trading Performance in Church Street/Edgware Road...... 25 Property Indicators...... 26 Availability of Premises and Vacancy Levels...... 26 Property Requirements ...... 27 Business Occupier’s Views on Rents and Rates ...... 27 5.0 NLP’S AMENITY APPRAISAL...... 29 Introduction ...... 29 Day-Time Amenity Appraisal...... 29 Night-Time Amenity Appraisal...... 29 6.0 ACCESSIBILITY AND MOVEMENT ...... 31 Introduction ...... 31 Layout of the Centre ...... 31 Modal Split ...... 32 Public Transport...... 33 Car Parking ...... 35 Pedestrian Flow ...... 38 Traffic Congestion...... 39 Accessibility Summary ...... 41 7.0 SAFETY AND CRIME...... 42 Introduction ...... 42 Personal Safety...... 42 Business Security ...... 43 Safety and Crime Summary...... 44 8.0 THE CENTRE’S ENVIRONMENT ...... 45 Introduction ...... 45 Shopping Environment...... 45 Litter and Cleanliness ...... 47 Environmental Summary...... 47 9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS ...... 48 Introduction ...... 48 Defining Church Street/Edgware Road District Centre’s Boundary and Frontages ... 48 Shopping Frontages...... 49 10.0 RETAIL CAPACITY ANALYSIS...... 51 Introduction ...... 51 Local Catchment Area ...... 51 Population and Spending...... 51 Existing Retail Floorspace ...... 52 Existing Spending Patterns 2006...... 52 Operator Demand for Space...... 55 Development Opportunities...... 56 11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES ... 58 Strengths...... 58 Weaknesses ...... 58 Opportunities...... 59 Threats...... 59

APPENDICES

Appendix A - Methodology Appendix B - PPS6 Measures of Vitality and Viability Appendix C - NLP’s Attractions Appraisal Appendix D - NLP’s Day-Time Amenity Appraisal Appendix E - NLP’s Night-Time Amenity Appraisal Appendix F - PMRS Pedestrian Flowcounts and thermal maps Appendix G - In-street Visitor Survey Results Appendix H - Household Residents Survey Results Appendix I - Business Occupier Survey Results Appendix J - Land Use Map Appendix K - National and Local Policy - Centre Boundaries and Frontage Appendix L - Retail Capacity Assessment Methodology Appendix M - Operator Requirements

Glossary

PART 1 – EXECUTIVE SUMMARY

The Study

Nathaniel Lichfield and Partners has undertaken a vitality and viability study of the 7 designated District Shopping Centres in Westminster. This report provides an analysis of Church Street/Edgware Road. The Government (PPS6) advises local authorities to base their Development Plans on assessments of their retail centres, and are advised to monitor the health of their shopping centres.

Church Street/Edgware Road’s Current Role and Structure

Church Street/Edgware Road District Centre primarily serves residents in Lisson Grove, Primrose Hill and Paddington, as well as workers and residents from other parts of London, particularly west London. The centre is made up of two primary shopping streets (Church Street and Edgware Road), and the centre forms a ‘T’ shape. The main concentration of A1 retail uses is located on Church Street and along the north-west side of Edgware Road. The centre is in close proximity to Edgware Road, Marylebone, Warwick Avenue and Baker Street Underground tube stations. Paddington mainline railway station is also located within the vicinity of this District Centre.

Church Street/Edgware Road is the 2nd largest of the 7 District Centres, and has an adequate range of shops and services of reasonably good quality. The centre has a few national multiples and a good range of specialist and independent retailers. There is a good selection of food/grocery stores, and one supermarket, within the centre, and consequently the centre attracts a high proportion of food and grocery shopping trips.

The range and quality of shops and services was rated moderately well by visitors and residents, but the views of business occupiers were mixed. In addition to retail facilities Church Street/Edgware Road has a fairly small number of places to eat and drink. Its entertainment and leisure facilities received varying ratings from visitors, residents and businesses when compared with the other 6 District Centres in Westminster.

Church Street/Edgware Road District Centre has a dual role serving local residents, and other west London residents, as well as commuters and occasional visitors from across London and beyond.

Church Street/Edgware Road attracts a fairly broad mix of customers, however, this mix differs from the socio-economic characteristics of the local catchment area. The centre appears to attract a significantly lower proportion of AB (professional/managerial) customers and a higher proportion of C1 (Skilled workers), C2 and DE customers when compared with the local catchment area’s characteristics, which implies that more affluent local residents are more likely to shop elsewhere.

Church Street/Edgware Road District Centre’s catchment area has a lower proportion of high earning households compared with the average for all of the centres surveyed, and a higher proportion of low-income households (under £25,000). The centre’s local catchment area appears to be one of the least affluent and is broadly comparable with Harrow Road’s local catchment area.

Health Check Summary

A summary of the Health Check analysis is shown in Table 1 below. Factors highlighted gold are rated as positive attributes in Church Street/Edgware Road. Factors highlighted as grey are negative attributes, while green represents neutral factors where views were mixed. Church Street/Edgware Road’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 1 suggests that Church Street/Edgware Road rates relatively poorly for most factors, with the exception of car parking availability and bus and train services, and parking availability and charges from a visitor’s point of view. Generally satisfaction levels are considerably higher amongst visitors than residents and business occupiers.

Table 1: Health Check Summary

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ Views/Rank Current Business Occupier n/a n/a Neutral n/a Performance 7th Past Business Occupier n/a n/a Negative n/a Performance 7th Future Business Occupier n/a n/a Neutral n/a Performance 7th Range of Shops/Services Positive Neutral Neutral Neutral 4th 3rd 4th Quality of Shops/Services Positive Neutral Neutral Neutral 4th 6th 5th Food supermarkets Positive Negative n/a Neutral 6th 7th Places to Eat/Drink Positive Neutral Negative Neutral 6th 5th 6th Entertainment/Leisure/ Positive Neutral Very Negative Negative Night-time facilities 2nd 6th 6th Layout of centre Positive n/a n/a n/a 5th Bus services Positive Positive n/a 5th Very Positive 2nd Train/Underground services n/a 3rd Positive n/a 5th Car parking availability Neutral Very Negative n/a 1st Negative 3rd Car parking charges Neutral 5th Very Negative n/a 1st 3rd Traffic congestion Positive Negative Negative n/a 1st 3rd 7th Personal Safety Positive Negative n/a 6th Neutral 6th Security n/a 6th Negative n/a 6th Shopping Environment Positive Neutral Negative n/a 4th 5th 6th Street cleaning n/a Positive n/a Neutral 7th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

In terms of its vitality and viability and general economic health this centre is still considered to be “neutral”, and this situation has not changed since the 2002 health check.

Retail Capacity

Based on the survey results we estimate that Church Street/Edgware Road District Centre’s market penetration (or market share) within the local catchment area is as follows:

iii

Comparison expenditure - 15%; and i.e. 85% of the catchment area’s comparison expenditure is spent elsewhere – outside Church Street/Edgware Road District Centre and potentially outside the local catchmnet area.

Convenience expenditure - 43%.

These figures indicate that the majority of expenditure (both comparison and convenience) within the local catchment area is not spent within Church Street/ Edgware Road. For comparison shopping Oxford Street/the West End attract a significant amount of shopping trips. For convenience shopping there are a large number of destinations for local residents to choose from.

The large development site on the west side of Edgware Road (283-317 Edgware Road) is expected to include a food supermarket. This proposed food store will need to significantly increase Church Street/Edgware Road District Centre’s market share of convenience expenditure, and the development is likely to meet the need for convenience floorspace for the foreseeable future. There are no other identified vacant or underused sites near this District Centre identified in the UDP

Surplus comparison expenditure is expected to be £3.30 million by 2011 and £6.96 million by 2016. As indicated above these estimates could be viewed as maximum figures bearing in mind the proposed development at nearby White City, which may attract expenditure from the centre. The quantitative floorspace requirement based on population and expenditure projections is 883 sqm gross by 2011, or 1,729 sqm gross by 2016.

There are limited opportunities for major development within or adjacent to the centre, apart from the proposed food store site. There are no identified vacant or underused sites near the centre. The additional comparison retail floorspace may only be achieved by the occupation of vacant units by Class A1 use, the redevelopment of existing commercial floorspace to provide higher density development and the change of use of non-retail uses to retail floorspace.

The absence of development sites and the projected need for retail floorspace suggests that the Council should continue to control and prevent the loss of existing Class A1 floorspace.

Defining Church Street/Edgware Road’s Centre Boundary and Frontages

Church Street/Edgware Road and Edgware Road South continue to function as two separate shopping areas. Within Church Street/Edgware Road the current Secondary Frontages are contiguous with the Core Shopping Frontages. The land-use survey indicates that these Secondary Frontages still retain a predominance of Class A1 to A5 uses and vacancy levels are low. Therefore, we believe there is no reason to exclude any of the Secondary Frontages from the centre boundary.

The Council’s Adopted Unitary Development Plan (UDP) states that no more than 20% of Church Street/Edgware Road’s Core Frontage will be permitted to be used for non-A1 use and no more than 45% of the Secondary Frontage will be permitted to be used for non-A1 use. The current proportion of Core Frontage in non-A1 usage is 31% and the current proportion of Secondary Frontage in non-A1 usage is 52%. Therefore the Council’s thresholds have been breached in both the Core and Secondary Frontages. The current policy criteria for both Core and Secondary Frontage need to be reviewed.

We believe the Council should review its frontage policies, considering the following options:

No change – keep the Core and Secondary Frontages as they are and keep the current limits on non-A1 use.

Change the non-A1 limit – keep the Core and Secondary Frontages as they are but increase the current limits on non-A1 use, so they become more meaningful.

Change the Core and Secondary Frontages – keep the maximum thresholds as they are (20% and 45%) but change the Core and Secondary Frontage boundaries.

Adopt a new approach – define a slightly smaller Core Frontage where all changes of use from A1 to non-A1 use will be resisted. A more flexible approach to changes of use could be adopted in the Secondary Shopping Frontages.

These options should be discussed by policy and development control officers at Westminster.

v PART 2 – MAIN REPORT

LON2007/R10820-018 (Church St-Edgware Road FINAL)

1.0 INTRODUCTION

The Study

1.1 Nathaniel Lichfield and Partners (NLP) were commissioned by Westminster City Council to carry out a vitality and viability study of the 7 designated District Shopping Centres in the City. This Health Check provides an analysis of Church Street/Edgware Road. A summary of the methodology adopted is contained in Appendix A of this report.

1.2 This report provides a basis for assessing the vitality and viability of the District Centre and for future monitoring of the 'health' of the District Centre. Westminster carried out Health Check Appraisals in 1997 and 2002. In 1997, Health Checks for 46 centres were undertaken throughout Westminster. In 2000, four of these health check surveys were updated and two Health Checks for new centres were also undertaken. Health Checks were undertaken in the 2002 study for all centres in Westminster. Health checks for the 7 District Centres have been undertaken in 2006. Where possible comparisons have been made with the results of these previous Health Checks.

National and London Policy

1.3 The Government advises local authorities to base their Development Plans and policies on assessments of their retail centres, as set out in guidance contained within Planning Policy Statement 6 (PPS6 revised) March 2005. Local authorities are advised to monitor the health of their shopping centres and to regularly collect information on key indicators. A list of key indicators, as set out at paragraph 4.4 of PPS6, is shown in Appendix B of this report.

1.4 Policy 3D.1 within the London Plan: Spatial Development Strategy 2004 relates to town centres, and this policy states that the Mayor and London Boroughs should: “enhance access to goods and services and strengthen the wider role of town centres, including UDP policies to:

Encourage retail, leisure, and other related uses in town centres, and discourage them outside the town centres;

Improve access to town centres by public transport, cycling and walking;

Enhance the quality for retail and other consumer service in town centres

LON2007/R10820-018 (Church St-Edgware Road FINAL) 1

Support a wide role for town centres as locations for leisure and cultural activities, as well as business and housing;

Require the location of appropriate health, education and other public and community services in town centres;

Designate core areas primarily for shopping uses and secondary areas for shopping and other uses and set out policies for the appropriate management of both types of area;

Undertake regular town centre Health Checks; and

Support and encourage town centre management, partnerships and strategies including the introduction of Business Improvement Districts in appropriate locations.”

1.5 This centre Health Check will form part of the background information to assist in the preparation of policies and proposals in the development plan. This study will feed into the preparation of relevant Development Plan Documents prepared as part of the Council’s Local Development Framework, including the Core Strategy and the shopping policies within the Development Control Policies Development Plan Document (DPD).

The London Hierarchy

1.6 The London Plan sets out a hierarchy/classification of town centres across London, i.e. International Centres (2), Metropolitan Centres (10), Major Centres (35) and District Centres (160).

1.7 Knightsbridge and the West End are identified as the two International Centres, at the top of the hierarchy of shopping centres in London. Both are within Westminster. Metropolitan Centres are the main centres servicing the outer London Boroughs (e.g. Bromley, Croydon, Kingston and Harrow). Major and District Centres are spread across London. The City of Westminster has one Major Centre and 7 District Centres designated in the London Plan, although the Council classifies Queensway/Westbourne Grove as a District Centre, and Edgware Road South as ‘CAZ Frontage’. Church Street/Edgware is categorised as a District Centre in the London Plan. The London Plan indicates that this broad classification of centres should be refined in the light of local circumstances through Development Plans.

1.8 The City of Westminster is divided into two zones in terms of retail policy, the Central Activities Zone (CAZ) and CAZ Frontages; and areas outside the CAZ. The CAZ contains the two international centres in London; the West End and Knightsbridge;

LON2007/R10820-018 (Church St-Edgware Road FINAL) 2 other shopping areas such as Victoria Street, as well as numerous small parades and individual shops. Outside the CAZ there are 7 District Centres and 39 Local Centres designated in the UDP.

Church Street/Edgware Road and the Surrounding Area

1.9 Church Street/Edgware Road is located in the north of the City of Westminster. The 7 District Centres are shown on the map overleaf. The centre serves residents in Lisson Grove, Primrose Hill and Paddington as well as and workers and residents from across London, particularly west London.

1.10 The nearest competing Major District Centres are Bayswater and Queensway/Westbourne Grove to the south-west, Marylebone High Street to the south-east, St John’s Wood to the north and Praed Street to the west.

1.11 Church Street/Edgware Road District Centre is made up of two primary shopping streets (Church Street and Edgware Road), and the centre forms a ‘T’ shape. Church Street extends approximately 520 metres from north-east to south-west and Edgware Road extends approximately 560 metres north-west to south-east. The main concentration of A1 retail uses is located on Church Street, and along the north-west side of Edgware Road. The centre is in close proximity to Edgware Road, Marylebone, Warwick Avenue and Baker Street Underground tube stations, as well as Paddington mainline railway station.

LON2007/R10820-018 (Church St-Edgware Road FINAL) 3

2.0 DIVERSITY OF USE AND REPRESENTATION

Introduction

2.1 This section examines the mix of town centre uses within Church Street/Edgware Road, and highlights changes since the 2002 Health Check Survey was undertaken. For the first time the views of visitors, residents and businesses occupiers have also been assessed and are included within the survey results. It should be noted that the Use Classes Order has changed since the 2002 Health Check Reports were undertaken, and Class A3 has now been broken down into three categories; Class A3 – restaurants/cafés, Class A4 – pubs/bars and Class A5 hot-food takeaways. Therefore, direct comparisons are not always possible.

Total Retail Floorspace

2.2 Total retail floorspace in Church Street/Edgware Road is broken down in Table 2.1. In total, Church Street/Edgware Road has 26,683 sqm of retail floorspace; this has increased since 2002 when there was 20,662 sqm of retail floorspace. The total retail floorspace (26,683 sqm) is slightly above the average (22,492 sq. m) for the 7 District Centres. Church Street/Edgware Road has nearly three times the average proportion of vacant floorspace, and, as such, the proportion of floorspace dedicated to other uses is often lower than that of the average for the 7 District Centre. The proportions of floorspace in A2 and A3 use are significantly below the District Centre averages. Conversely, the proportions of class A5 and Sui Generis use floorspace are both significantly above the District Centre averages.

Table 2.1: Total Retail Floorspace

Use A1 - Conv A1- Comp A2 A3 A4 A5 SG Vacant TOTAL

Floorspace Sqm 3,375 10,205 1,110 1,481 668 922 1,501 7,421 26,683 Percentage 12.6% 38.2% 4.2% 5.6% 2.5% 3.5% 5.6% 27.8% 100.0%

District Centre Ave. 3,657 9,408 2,048 3,340 883 330 376 2450 22,492

District Centre Ave 16.3% 41.8% 9.1% 14.8% 3.9% 1.5% 1.7% 10.9% 100.0% Percentage. Source: City of Westminster GIS System and Site Survey October 2006

Figure 2.1: Retail Floorspace in Church Street/Edgware Road

Retail Floorspace in Church Street/Edgware Road

A1- Conv 12.6%

Vacant 27.8%

SG 5.6% A1- Comp 38.2% A5 3.5% A4 2.5% A3 5.6% A2 4.2%

Diversity of Use

2.3 Church Street/Edgware Road is a mixed-use centre primarily serving local residents, and to a lesser extent workers. Similar to the other District Centres Church Street/Edgware Road has a good selection of food shops, cafés and services. However, the centre does not offer the same range of comparison shopping found in the larger District Centres, e.g. Queensway/Westbourne Grove and Marylebone High Street. The diversity of uses represented in the centre is summarised in Table 2.2.

2.4 The overall number of units in Church Street/Edgware Road has only decreased by one since 2002, which is equivalent to half a percent of total usage. The changes within the composition of uses are all comparatively small with the exception of the number of A5 uses (takeaways), the number of which has doubled, which may be due in part to changes to the Use Classes Order since 2002. The number of A1 units has remained unchanged since 2002 although within the Class there have been some minor changes of use. There are now 2 national retailers where there were none in 2002, the number of specialist retailers has also risen by 2 units while the numbers of independent and convenience retailers have both fallen slightly (-1 and -3 units respectively). The number of A2 uses has fallen (-4 units) while the number of A3 uses has remained constant. The number of A4 units has decreased (-2 units), and,

as referred to above, the number of A5 units has increased significantly (+7 units). The numbers of vacant units and arts/culture units have both fallen by one unit while the numbers of sui generis and health units have remained unchanged. Table 2.2 excludes market stalls within the Church Street market. Church Street market is the largest in Westminster and has 250 stalls, which provide a range of food and grocery products and other general retail products.

Table 2.2: Diversity of Uses

Use Class Number Number % % of Units of Units of Units of Units 2002 2006 2002 2006 Class A1 Retail 127 127 65.8% 66.1% Department/principle stores 0 0 0.0% 0.0% International retailers 0 0 0.0% 0.0% National retailers 0 2 0.0% 1.0% Specialist Independent 38 40 19.7% 20.8% Independent 57 56 29.5% 29.2% Convenience 32 29 16.6% 15.1% Class A2 14 10 7.3% 5.2% Class A3 Takeaway/Restaurant 4 n/a 2.1% n/a Class A3 Restaurant/Café 10 14 5.2% 7.3% Class A4 Pubs/Bars 6 4 3.1% 2.1% Class A5 Takeaway 7 14 3.6% 7.3% Sui Generis 5 5 2.6% 2.6% Vacant Units 14 13 7.3% 6.8% Arts/Culture 2 1 1.0% 0.5% Health uses 4 4 2.1% 2.1% Hotels 0 0 0.0% 0.0% TOTAL 193 192 100.0% 100.0% Source: Land Use Survey May 2002 and October 2006

NLP’s Attitudinal Assessment

2.5 NLP’s attitudinal assessment of the attractions and amenity of the centre is summarised in Appendix C. Church Street/Edgware Road’s overall attractions score has fallen from 46.2% to 38.5% since 2002; this compares poorly to the average across all 7 centres surveyed of 48.9%. Church Street/Edgware Road’s ranking mirrors this decline having dropped from 4th to 5th out of the 7 District Centres in Westminster. Despite its low overall score, Church Street/Edgware Road scores highly for the quality of its retail environment and its prominence of independent shops. It scores poorly for a number of categories including its prominence of multiple retailers, and its lack of banks/building societies, sports, leisure and cultural facilities. Notable changes in its ratings since 2002 include declines in the availability

of food shopping and specialist shops, and an improvement in the quality of its retail environment.

Range of Shops and Services

2.6 In-street survey respondents were asked about their views on the range of shops and services in the centre (Question 14 Appendix G). The results are summarised in Table 2.3 below.

Table 2.3: Visitors’ Views on the Range of Shops and Services (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 12 28 12 61 4 10 18 Quite Good 55 51 59 35 55 49 42 Neither Good/Poor 28 11 19 2 31 20 16 Quite Poor 6 1 8 2 4 13 12 Very Poor 0 1 9 0 3 4 4 Don’t Know 0 8 2 0 3 4 9 Average Score 0.73 1.13 0.74 1.55 0.56 0.48 0.63 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.7 The numbers rating the centre for its range of shops and services as good significantly outnumbered those suggesting it was poor. The average score was +0.73 just below the quite good mark (a score of zero is neutral i.e. neither good nor poor). All centres achieved above neutral scores (above 0). Church Street/Edgware Road achieved the 4th best average score (+0.73), behind Marylebone High Street, Queensway/Westbourne Grove and Harrow Road.

2.8 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to the range of shops and services. The results are summarised in Table 2.4 below.

Table 2.4: Residents’ Views on the Range of Shops and Service (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 9 19 14 43 10 7 14 Quite Good 30 36 14 26 19 14 15 Neither Good/Poor 31 28 30 19 37 29 38 Quite Poor 21 7 23 6 20 27 26 Very Poor 6 5 14 0 10 16 5 Don’t Know 3 5 5 6 4 7 1 Average Score 0.15 0.60 -0.09 1.11 -0.01 -0.34 0.07 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.9 Again the average score for Church Street/Edgware Road was positive (+0.15), although residents’ views were less positive than visitors’ views this was a trend

mirrored across all of Westminster’s District Centres. Church Street/Edgware Road was ranked 3rd out of the 7 District Centres in terms of its range of shops and services. Within Westminster’s other District Shopping Centres views amongst residents were mixed (i.e. scores around neutral – zero), with the exception of Marylebone High Street which achieved a score above the quite good mark.

2.10 Businesses in the Church Street/Edgware Road District Centre were also asked about the range of shops and services (Question 10 Appendix I), and the results are summarised in Table 2.5 below. There were mixed views amongst businesses in relation to the range of shops and services there, with an overall score just below neutral being achieved (-0.15). These figures suggest that businesses may be slightly more concerned than residents/customers are with the range of shops and services here. However, businesses’ views on this subject were mixed in most other centres. Marylebone High Street was the only centre to achieve a positive rating based on its business responses.

Table 2.5: Businesses’ Views on the Range of Shops and Services (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 4 4 0 31 0 0 6 Quite Good 29 22 9 41 35 15 17 Neither Good/Poor 25 39 27 21 24 19 28 Quite Poor 21 17 36 2 31 31 28 Very Poor 14 9 27 2 3 27 17 Don’t Know 7 9 0 2 7 8 5 Average Score -0.15 -0.05 -0.82 0.98 -0.04 -0.75 -0.35 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Quality of Shops and Services

2.11 In-street survey respondents were asked about their views on the quality of shops and services in Church Street/Edgware Road District Centre (Question 14 Appendix G). The results are summarised in Table 2.6 below.

2.12 The number of visitors rating Church Street/Edgware Road for its quality of shops and services as good significantly outnumbered those suggesting it was poor. The average score was +0.73 just below the quite good mark. All centres achieved above neutral scores (above zero). Church Street/Edgware Road achieved the 4th best average score (+0.73), behind Marylebone High Street, St John’s Wood and Queensway/Westbourne Grove.

Table 2.6: Visitors’ Views on the Quality of Shops and Services (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 11 16 7 67 6 7 26 Quite Good 55 59 55 31 61 48 44 Neither Good/Poor 27 15 21 2 22 20 10 Quite Poor 6 1 13 0 8 16 3 Very Poor 0 0 2 0 0 3 4 Don’t Know 2 9 2 0 3 6 13 Average Score 0.73 0.99 0.53 1.65 0.68 0.43 1.00 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.13 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) and the results are summarised in Table 2.7 below. The average score for the Church Street/Edgware Road was slightly negative (-0.03) as residents’ views were less positive than visitors’ views. Generally residents’ views were less positive than visitors’ comments in all 7 District Centres. Church Street/ Edgware Road was ranked 6th out of the 7 District Centres ahead only of Harrow Road.

Table 2.7: Residents’ Views the Quality of Shops and Service (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 7 14 13 45 10 7 21 Quite Good 21 38 20 43 16 23 36 Neither Good/Poor 39 26 28 4 48 39 33 Quite Poor 21 12 16 2 18 9 6 Very Poor 9 5 19 0 4 11 2 Don’t Know 3 5 4 6 4 11 2 Average Score -0.03 0.45 -0.09 1.39 0.10 0.05 0.68 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.13 Businesses in the centre were also asked about the quality of shops and services (Question 10 Appendix I), and the results are summarised in Table 2.8 below.

2.14 There were mixed views amongst businesses in relation to the quality of shops and services in Church Street/Edgware Road, with an overall score being recorded as just below neutral (-0.21). Marylebone High Street was the only centre to achieve a significant positive rating. Harrow Road and Praed Street achieved the lowest scores in relation to the businesses’ views on the quality of shops and services.

Table 2.8: Businesses’ Views on the Quality of Shops and Services (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 4 0 0 31 0 0 6 Quite Good 29 44 0 48 31 15 39 Neither Good/Poor 29 30 55 12 31 19 22 Quite Poor 18 0 18 2 24 35 22 Very Poor 0 13 27 5 7 19 0 Don’t Know 0 13 0 2 7 12 11 Average Score -0.21 0.20 -0.73 1.00 -0.07 -0.65 0.31 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Food Supermarkets

2.16 In-street survey respondents were asked about their views on the size/quality of supermarkets in Church Street/Edgware Road (Question 14 Appendix G). The results are summarised in Table 2.9 below. All of the District Centres achieved a positive score (above zero). Church Street received the 2nd worst average score (0.26), ahead of St John’s Wood.

Table 2.9: Visitor’ Views on Food Supermarkets (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 18 3 29 4 4 9 Quite Good 34 50 63 48 72 41 29 Neither Good/Poor 57 15 21 5 11 15 19 Quite Poor 6 0 7 2 7 17 11 Very Poor 1 3 3 1 7 4 11 Don’t Know 2 14 3 15 8 19 21 Average Score 0.26 0.93 0.55 1.20 0.79 0.27 0.17 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.15 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) and the results are summarised in Table 2.10 below. The average scores for each centre were much lower than those achieved in the visitor survey, with the exception of Marylebone High Street, which suggests local residents are generally more dissatisfied with food store provision in the District Centres, than District Centre customers. In Church Street/Edgware Road residents had largely negative views on supermarket provision, with an average score of -0.48 being recorded. Church Street/Edgware Road was ranked bottom of all 7 District Centres in this respect. Within all of the other District Centres views amongst residents were mixed (i.e. scores around the neutral zero mark), with the exception of Marylebone High Street, which attained a score above the quite good mark.

Table 2.10: Residents’ Views on the Supermarkets (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 7 9 14 43 18 11 6 Quite Good 16 17 20 36 30 18 13 Neither Good/Poor 16 34 24 15 18 9 34 Quite Poor 36 19 24 6 18 30 35 Very Poor 20 7 13 0 11 21 10 Don’t Know 6 14 5 0 5 11 2 Average Score -0.48 0.02 -0.01 1.15 0.28 -0.33 -0.29 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Places to Eat and Drink

2.16 In-street survey respondents were asked about their views on the quality and number of places to eat and drink in the centre (Question 14 Appendix G). The results are summarised in Table 2.11 below.

Table 2.11: Visitors’ Views on Places to Eat and Drink (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 5 28 5 61 11 11 40 Quite Good 51 50 60 31 60 57 40 Neither Good/Poor 38 11 18 1 15 16 7 Quite Poor 24 2 8 3 3 6 4 Very Poor 0 1 5 0 3 2 1 Don’t Know 3 8 3 4 8 8 8 Average Score 0.58 1.11 0.54 1.56 0.79 0.76 1.24 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.17 The numbers rating Church Street/Edgware Road District Centre for the quality/number of places to eat and drink as good significantly outnumbered those suggesting it was poor. The average score was +0.58 there, between the neutral and quite good mark. All centres achieved above neutral scores (above 0). Church Street/Edgware Road received the 2nd worst average score (+0.58), ahead of only Harrow Road (+0.54).

2.18 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H), and the results are summarised in Table 2.12 below. The average score for the centre was significantly lower, however it was still positive (+0.04). Church Street/Edgware Road was ranked 5th ahead of Praed Street and Harrow Road in this respect.

Table 2.12: Residents’ Views Places to Eat and Drink (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 13 29 8 47 15 9 20 Quite Good 16 24 8 34 29 21 41 Neither Good/Poor 21 24 14 13 21 18 23 Quite Poor 16 10 20 0 15 18 11 Very Poor 11 3 20 0 1 11 2 Don’t Know 23 9 30 6 19 23 3 Average Score 0.04 0.72 -0.55 1.36 0.51 -0.03 0.67 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.19 Businesses in Church Street/Edgware Road were also asked about places to eat and drink (Question 10 Appendix I), and the results are summarised in Table 2.13 below. The overall score received from Church Street/Edgware Road businesses was significantly lower than that received from the views of customer/residents’ in this respect, (Tables 2.11 and 2.12), with an average score of -0.44 being achieved.

Table 2.13: Businesses’ Views on Places to Eat and Drink (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 17 0 38 17 8 22 Quite Good 36 44 18 50 45 42 22 Neither Good/Poor 7 13 36 5 17 15 28 Quite Poor 29 0 27 5 14 8 6 Very Poor 25 4 18 2 3 8 6 Don’t Know 4 22 0 0 3 19 17 Average Score -0.44 0.89 -0.45 1.17 0.61 0.43 0.60 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Entertainment and Leisure Facilities

2.20 In-street survey respondents were asked about their views on entertainment and leisure facilities (day-time and night-time facilities) in Church Street/Edgware Road District Centre (Question 14 Appendix G). The results are summarised in Table 2.14 below.

2.21 Both Day-time and night-time facilities entertainment/leisure facilities in this centre achieved similar scores, and were both rated positively. Church Street/Edgware Road achieved the 2nd highest scores for both day-time and night-time facilities of all 7 of Westminster’s District Centres.

Table 2.14: Visitors’ Views on Entertainment and Leisure Facilities (% of visitors)

Day Time Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 9 7 1 13 4 4 13 Quite Good 46 54 43 20 23 29 40 Neither Good/Poor 26 13 14 13 13 18 12 Quite Poor 10 3 10 8 15 12 3 Very Poor 1 0 14 7 11 4 12 Don’t Know 8 23 19 39 34 33 20 Average Score 0.57 0.85 0.08 0.39 -0.08 0.22 0.48 Night Time Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 6 8 1 11 2 5 9 Quite Good 46 43 44 26 23 24 28 Neither Good/Poor 29 17 12 9 17 11 6 Quite Poor 9 3 10 5 10 14 4 Very Poor 2 0 14 7 15 6 14 Don’t Know 7 30 19 42 33 40 39 Average Score 0.50 0.79 0.10 0.50 -0.21 0.13 0.21 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.22 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to evening/night-time facilities. The results are summarised in Table 2.15 below. Church Street/Edgware Road achieved the 2nd lowest score in terms of its perceived high quality night-time facilities, ahead of Harrow Road.

Table 2.15: Residents’ Views on Night-Time Facilities (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 6 10 4 17 7 4 3 Quite Good 16 31 5 36 14 18 24 Neither Good/Poor 21 17 15 23 23 23 28 Quite Poor 11 17 15 2 20 14 14 Very Poor 13 0 23 2 8 9 14 Don’t Know 33 24 38 19 27 32 16 Average Score -0.15 0.45 -0.78 0.79 -0.13 -0.07 -0.14 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

2.23 Businesses in the centre were also asked about the entertainment and leisure facilities in this centre (Question 10 Appendix I), and the results are summarised in Table 2.16 below. Church Street/Edgware Road attained a score below the quite poor mark (-1.25) and was ranked 6th out of the 7 District Shopping Centres in Westminster in response to this question.

Table 2.16: Businesses’ Views on Entertainment and Leisure Facilities (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 4 0 9 0 0 11 Quite Good 4 30 0 24 31 4 0 Neither Good/Poor 18 39 9 24 14 27 22 Quite Poor 18 9 46 19 24 15 28 Very Poor 46 0 45 17 21 46 17 Don’t Know 14 17 0 7 10 8 22 Average Score -1.25 0.37 -1.36 -0.10 -0.38 -1.12 -0.50 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Mix of Use Summary

2.24 A summary of the above analysis is shown in Table 2.17. Factors highlighted gold are rated as positive attributes in Church Street/Edgware Road. Factors in grey are negative attributes, while green represents neutral factors where views were mixed. Church Street/Edgware Road’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 2.17: Summary Analysis for Range/Quality of Facilities

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ (see NLP Views/Rank Amenity survey in Appendix C Range of Shops/Services Positive Neutral Neutral Neutral 4th 3rd 4th Quality of Shops/Services Positive Neutral Neutral Neutral 4th 6th 5th Food supermarkets Positive Negative n/a Neutral 6th 7th Places to Eat/Drink Positive Neutral Negative Neutral 6th 5th 6th Entertainment/Leisure/ Positive Neutral Very Negative Negative Night-time facilities 2nd 6th 6th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

3.0 CHURCH STREET/EDGWARE ROAD’S ROLE AND CATCHMENT AREA

Introduction

3.1 Church Street/Edgware Road District Shopping Centre’s role is demonstrated by the mix of uses outlined in the previous section. In addition the results of an in-street survey of visitors to the District Centre and the household survey of local residents provides information on how customers use the District Centre and what catchment area the centre serves. This section explores how the centre is used and the characteristics of the centre’s customers and local residents.

Catchment Area and Customer Profile

3.2 Over 80% of the visitors in Church Street/Edgware Road District Centre indicated where they live by postcode. Of those who gave their postcode, 55% lived within the local postcode area, NW1 and NW8. A further 30% lived within other West London postcodes and 11% lived in the rest of London. These results are consistent with the high proportion of visitors who walked (60%) or travelled by public transport (34%) to the centre. Only 3% of visitors lived outside London. These results indicate that Church Street/Edgware Road has a dual role serving local residents (of postcode areas NW1 and NW8) and those from across other parts of West London, as well as commuters and occasional visitors from across London and beyond.

3.3 The household survey results indicated that nearly 80% of local residents in the Church Street/Edgware Road catchment area had shopped at Church Street/Edgware Road during the last three months. This was the third highest figure out of the 7 District Centres, behind St John’s Wood (92%) and Marylebone High Street (79.7%). Around 84% of residents who regularly use Church Street/Edgware Road District Centre indicated that they choose to shop there because the centre is convenient to get to from home. These results suggest that the centre has an important local shopping role. Household respondents were asked (Question 11 Appendix H) which other shopping centres they use once a month or more, the main centres were:

Oxford Street/West End 9%;

Kensington High Street 8%;

Brent Cross 6%;

Kilburn 6%;

Queensway/Westbourne Grove 6%; and

Ladbroke Grove 6%.

Socio-Economic Characteristics

3.4 The SEG socio-economic characteristics of visitors interviewed within Church Street/ Edgware Road is shown in Table 3.1, and this is compared with visitors within the other District Centres. The socio-economic characteristics obtained from the household surveys within the local catchment area of each centre are also shown in Table 3.1.

Table 3.1: Socio-Economic Characteristics of Visitors and Residents (% of visitors and residents)

SEG of Visitors Church St/ Queensway/ Marylebone Warwick Praed St Harrow All (%) Edgware Rd Westbourne High St Way/ Street John’s Rd Centres Grove Tachbrook Wood St AB 5 25 37 22 25 54 12 26 Professional/Managerial C1 37 35 45 39 31 25 34 35 Skilled Non-Manual C2 16 17 6 17 12 11 17 14 Skilled Manual DE 40 24 10 22 32 10 35 25 Semi-Skilled/Unskilled Refused 3 0 2 0 0 0 2 1 SEG of Residents Church St/ Queensway/ Marylebone Warwick Praed St Harrow All (%) Edgware Rd Westbourne High St Way/ Street John’s Rd Centres Grove Tachbrook Wood St AB 33 28 54 39 36 48 29 37 Professional/Managerial C1 28 47 31 27 40 30 26 33 Skilled Non-Manual C2 13 11 7 7 6 7 12 9 Skilled Manual DE 18 8 8 18 13 7 27 15 Semi-Skilled/Unskilled Refused 8 7 0 9 5 8 6 6 Source: NEMS Household and in- Street Surveys 2006

3.5 Church Street/Edgware Road District Centre attracts a fairly broad mix of customers, however, this mix differs from the socio-economic characteristics of the local catchment area. The centre appears to attract a significantly lower proportion of AB customers and a higher proportion of C1, C2 and DE customers when compared with the local catchment area’s characteristics, which implies that more affluent local residents are more likely to shop elsewhere. This is a pattern experienced within all of Westminster’s District Centres/local catchment areas with the exception of St. John’s Wood.

3.6 The proportions of visitors in Church Street/Edgware Road within each SEG were divergent from the average for all 7 District Centres surveyed. Church Street/ Edgware Road had a much lower proportion of the most affluent AB customers than the average for all 7 District Centres; this was the lowest proportion of AB customers present in any of the 7 District Centres by a significant amount. The proportions of C1 and C2 visitors in Church Street/Edgware Road were very similar to the District Centre averages. However, there was a higher than average proportion of DE visitors present in Church Street/Edgware Road.

3.7 Local residents were also asked about their combined household income, the results are shown in Table 3.2. A relatively high proportion refused to give details within all areas. However, the results do provide a broad indication of the relative affluence of each centre’s local catchment area.

Table 3.2: Household Income of Residents (% of residents)

Income £ Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow All Edgware Rd Westbourne High St Way/ Street Wood Rd Centres Grove Tachbrook St Below £25,000 48 20 25 31 27 16 50 31 £25,000 – 50,000 19 19 24 22 22 18 15 20 £50,000 – 100,000 7 14 14 16 18 13 8 13 £100,000 + 6 18 20 7 13 25 6 13 Don’t Know 20 30 17 24 21 28 21 23 Refused

3.8 Church Street/Edgware Road’s catchment area has a lower proportion of high- earning households (over £100,000) compared with the average for all of Westminster’s District Centres, and a higher proportion of low-income households (under £25,000). The centre’s local catchment area appears to be one of the least affluent of all of Westminster’s District Centres, and is broadly comparable with Harrow Road’s local catchment area’s profile.

Ethnicity

3.9 The ethnicity characteristics of visitors interviewed within Church Street/Edgware Road is shown in Table 3.3, and this is compared with in-street visitors within the other District Centres. The ethnicity characteristics obtained from the household survey within each centre’s local catchment area is also shown in Table 3.3.

3.10 Church Street/Edgware Road attracts a broad mix of ethnic groups/customers, however this mix differs from the ethnicity characteristics of the local catchment area. The centre appears to attract a lower proportion of White British customers (32% of

all customers) when compared with the local catchment characteristics (where 65% were found to be White British). Church Street/Edgware Road appears to attract a higher proportion of Afro-Caribbean (17% of all customers) and Asian customers (22% of all customers) when compared with local catchment characteristics (where 6% were found to be Afro-Caribbean and a further 6% were found to be Asian).

Table 3.3: Ethnicity of Visitors and Residents (% of visitors and residents)

Ethnic Group Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow All of Visitors Edgware Rd Westbourne High St Way/ Street Wood Rd Centres (%) Grove Tachbrook St White British 32 60 78 71 48 64 28 54 Afro-Caribbean 17 12 3 7 3 13 13 10 Asian 22 0 1 4 21 3 20 10 European 8 9 9 5 9 4 17 8 Other 13 15 9 10 11 6 12 12 Refused 8 4 0 3 8 10 10 6 Ethnic Group Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow All of Residents Edgware Rd Westbourne High St Way/ Street Wood Rd Centres (%) Grove Tachbrook St White British 65 66 75 72 75 69 41 66 Afro-Caribbean 6 6 0 4 1 0 22 5 Asian 6 3 9 2 6 8 5 5 European 10 11 10 10 7 10 14 8 Other 9 7 6 5 7 9 6 12 Refused 4 7 0 7 4 4 3 4 Source: NEMS Household and in- Street Surveys 2006

Car Ownership

3.11 Car ownership of visitors and residents is shown in Table 3.4.

Table 3.4: Car Ownership Amongst Visitors and Residents (% of visitors and residents)

Number of Cars Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow All owned by Edgware Rd Westbourne High St Way/ Street Wood Rd Centres Visitors Grove Tachbrook St (%) None 69 47 29 60 66 26 65 52 1 27 27 43 34 26 42 28 32 2 5 20 19 5 8 25 5 12 3+ 0 6 9 1 0 6 2 3 Number of Cars Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow All owned by Edgware Rd Westbourne High St Way/ Street Wood Rd Centres Residents (%) Grove Tachbrook St None 57 38 39 38 34 22 49 40 1 29 41 36 49 51 50 37 42 2 9 16 22 11 10 16 10 13 3+ 1 2 3 0 1 10 0 2 Refused 4 4 0 2 4 2 4 3 Source: NEMS Household and in- Street Surveys 2006

3.12 Car ownership amongst visitors interviewed in Church Street/Edgware Road was 32%, below the average for all 7 District Centres surveyed (48%). However, the centre appears to attract a higher proportion of car owning in-street customers when compared with the local catchment area’s characteristics (which suggests a higher car ownership rate of 39%). The in-street visitor and household surveys identified

that most customers walked or used public transport to get to Church Street/Edgware Road District Centre, which implies that car ownership is not necessarily an important issue affecting the vitality and viability of this centre. The results also imply that local residents without access to a car are more likely to shop in their local centre. This is a pattern experienced within all of the District Shopping Centres/local catchment areas in Westminster with the exception of Marylebone High Street.

Main Purpose of Visit to the Centre

3.13 The survey of in-street visitors to Church Street/Edgware Road established the main reason for their visit to the centre (Question 01 Appendix G). The results, as shown in Table 3.5 below, provide a good indication of the centre’s current role.

Table 3.5: Main Purpose of Visit (% of all visitors)

Reason for Visit (%) Church St/ Queensway/ Marylebone Warwick Praed St John’s Harrow Edgware Rd Westbourne High St Way/ Street Wood Rd Grove Tachbrook St Shopping for Food 56 51 27 40 14 27 40 Shopping for Both Food and 8 9 13 8 9 8 14 Non-Food Shopping for Non-Food Goods 3 1 12 27 5 4 14 Visit the Market 9 0 0 0 1 0 1 Window Shopping 1 2 3 1 0 3 5 Overall Proportion Shopping 76 75 72 84 55 59 73 Services e.g. bank, PO, 2 15 9 3 10 8 4 hairdresser Work/Business Purposes 18 9 15 7 23 19 19 Restaurant/Café/Public House 0 5 10 1 2 20 2 Social/Leisure e.g. Meeting 4 3 1 7 5 3 4 Friends, gym To Have a Walk/Stroll Around 7 5 8 4 4 10 5 Healthcare e.g. Doctor, Dentist, 2 2 5 1 16 4 1 Optician Tourism, e.g. Holiday, Day Trip 0 1 0 0 3 0 0 Live here/going home 3 0 0 2 3 2 0 School/College 0 8 0 3 2 0 3 Other 1 3 5 7 9 6 2 Source: NEMS Street Survey 2006 NB – Totals add to more than 100% because more than one purpose for visit was given by some respondents.

3.14 The majority of in-street respondents’ main purpose for visiting the centre was to shop. The centre had the highest proportion undertaking food shopping (56%) out of the 7 District Centres despite scoring relatively poorly for its provision of supermarkets (see section 2, Tables 2.9 and 2.10). Only 11% of respondents suggested that non-food shopping was a main purpose for their visit (either individually or a combined trip with food shopping) which was the 2nd lowest proportion of all 7 District Centres.

Figure 3.1 – Main Purpose of Visit

100%

90% Other 80% Live Here/going home Healthcare 70% To Have a Walk/Stroll Around Social/Leisure/Tourism 60% Restaurant/Café/Public House Work/Business/Education 50% Services e.g. bank, PO, hairdresser 40% Window Shopping Visit the Market 30% Shopping for Non-Food Goods Shopping for Both Food and Non-Food 20% Shopping for Food

10%

t t t e e e e d d d v e e e o a a ro tr tr tr o o o G S S S W R R e h k d 's re w n ig o e n a ro r o a h w r u H r r o g a o e b P J d H tb n ch t E s o a S / e b T t W le / S y/ ry y h a a a rc w M W u s h n k e ic C e rw u a Q W

3.14 Of those who did not indicate shopping was a main reason for their visit, 35% suggested they intended to do some shopping during their visit (Question 02 Appendix G). Overall 76% of visitors intended to do some shopping during their visit. These results suggest that a large number of trips to the centre have a multi-purpose, i.e. shopping and another activity.

3.15 Church Street/Edgware Road had the lowest proportion of in-street visitors visiting non-retail services (2%) and the joint lowest proportion going to school/college (0%). The centre had the highest proportion of in-street visitors undertaking shopping for non-food goods only (9%) and the joint highest proportion of respondents who lived there or were on their way home (3%).

3.16 Only 9% of in-street visitors indicated that they intended to visit leisure/entertainment facilities, or to eat or drink during their visit to Church Street/Edgware Road (Question 05 Appendix G), compared with an average of 24% for all 7 of the District Centres. The in-street surveys were undertaken during the daytime and interviews were conducted in the main shopping area. Therefore, the in-street survey results will tend to understate the social/leisure and restaurant/bar activities elsewhere in the centre, and at other times of the day/evening.

Intended Visitor Purchases

3.17 In-street respondents were asked what they intended to buy during their visit (Question 03 Appendix G). The majority of customers intended to buy food and grocery items within all 7 District Centres. Church Street/Edgware Road had the 2nd highest proportion buying food and grocery goods (89%) of all of the District Centres. The average spend on food and grocery goods there was £11.10 per customer (Question 04 Appendix G), which was the third lowest of the 7 District Centres surveyed, and below the overall average of £12.60. Most customers in Church Street/Edgware Road (87%) spent less than £20 on food and groceries.

Table 3.6: Intended Main Purchases (% of shopping visitors)

Type of Goods (%) Church Queensway Harrow Marylebone Warwick Way/ Praed St John’s Street/ Westbourne Road High St Tachbrook Street Wood Edgware Grove Road Food and Groceries 89 95 84 68 84 57 78 Newspapers/Magazines 6 1 19 3 13 3 9 Confectionery/Tobacco 5 1 11 0 20 7 3 Clothing/Footwear 1 3 18 13 2 24 6 Furniture/Carpets/Soft 0 0 0 3 1 0 0 Furnishings Domestic Electrical 1 4 1 1 3 3 0 Other electrical 0 1 1 1 0 0 0 (TV/Hi-Fi) Gifts/Jewellery/China 0 1 2 1 2 3 3 and Glass Health/Beauty/Chemist 1 5 5 21 5 0 10 Items Books/CD’s/Videos/Toys 0 3 5 14 2 7 2 /Hobbies DIY/hardware/gardening 0 4 1 1 2 0 2 Other household 1 0 4 4 4 0 2 Flowers 4 0 0 0 1 0 2 Other 0 1 1 6 7 11 5 Don’t Know 5 0 2 3 3 8 5 Source: NEMS Street Survey 2006

NB – Total add to more than 100% because more than one product was suggested by some respondents.

3.18 For non-food shopping only 38% of customers across all 7 District Centres indicated how much they would spend on non-food goods (38% intended to spend nothing). In Church Street/Edgware Road over 70% of customers suggested they would spend nothing on non-food goods, and a further 17% suggested that they would spend less than £5 on non-food goods. Only 1% suggested they did not know how much they would spend, which implies that a very low proportion of customers had visited the centre to browse rather than specifically to buy certain products. Therefore, non-food shops in Church Street/Edgware Road are unlikely to rely on high footfall, window shopping and impulse purchases. The average expenditure (i.e. customers who knew how much they would spend) was £1.77 per customer, which is significantly than the average for all 7 District Centres of £14.90.

Figure 3.2 – Intended Main Purchases

100%

90%

80% Other/Don'tknow Other household 70% DIY/hardware/gardening Books/CD's/Videos/Toys/ Hobbies 60% Health/Beauty/Chemist Items Gifts/Jewellery/China and Glass 50% Other Electrical (TV/Hi-Fi) Domestic Electrical 40% Furniture/Carpets/Soft Furnishings Clothing/Footwear 30% Confectionery/Tobacco Newspapers/Magazines 20% Food and Groceries

10%

e t t t d d v e e e d a a o e e e o r tr tr tr o o o G S S S W R R s e w e h k d ' r o rn ig o e n a r u H ro ra h w r o b o g a b e P J d H t n ch t E s o a S / e b T t W le / S y/ ry y h a a a rc w M W u s h n k e ic C e rw u a Q W

3.19 Church Street/Edgware Road had the second highest proportion of in-street visitors who intended to buy food and grocery goods (89%) in all 7 District Centres. It had the lowest proportions of in-street visitors intending to buy clothing/footwear and books/CD’s/Videos/Toys/Hobbies.

Duration and Frequency of Visit

3.20 Table 3.7 shows the time in-street visitors intended to spend in Church Street/ Edgware Road. The overall average length of stay there was approximately 43 minutes, which was the joint lowest in the 7 District Centres and below the average for all the centres combined (50 minutes).

Table 3.7: Duration of Visit

Duration of Visit % of Respondent

0-15 min 6 16-30 min 64 31 min-1 hour 17 1-1½ hours 1 1½-2 hours 3 2-3 hours 4 Over 3 hours 5 Don’t Know 1 Average Duration 43 minutes Other Centres Average Duration of Visit Queensway/Westbourne Grove 73 minutes St John’s Wood 57 minutes Marylebone High Street 49 minutes Harrow Road 48 minutes Praed Street 48 minutes Church St./Edgware Rd 43 minutes Warwick Way / Tachbrook Street 43 minutes Average for All Centres 50 minutes Source: NEMS Street Survey 2006

3.21 Table 3.8 indicates that the majority of in-street respondents in Church Street/ Edgware Road visit the centre regularly with 89% visiting once a week or more, only 6% visit the centre once a month or less and 3% never visit the centre (i.e. they were interviewed during their first visit to the centre). The average number of visits per week is 2.5, above the average for all 7 of the District Centres.

Table 3.8: Frequency of Visit and Average Frequency

Frequency of Visit % of Respondents

Everyday 26 2-3 times a week 33 Once a week 30 Once a fortnight 2 Once a month 4 Less than once a month 2 Never 3 Don’t Know 1 Average visits per week 2.5 per week Other Centres Average Frequency Warwick Way / Tachbrook Street 2.7 per week Church St./Edgware Rd 2.5 per week Queensway/Westbourne Grove 2.3 per week Marylebone High Street 2.2 per week Harrow Road 1.9 per week St John’s Wood 1.9 per week Praed Street 1.5 per week Average for All Centres 2.1 per week Source: NEMS Street Survey 2006

4.0 BUSINESS PERFORMANCE

Introduction

4.1 The business occupier survey results provide information on how trading performance is perceived within the 7 District Centres surveyed. The canvas of operators provides information on the level of demand for premises within each centre. In addition trends in rental levels can indicate how a centre is performing.

Business Trading Performance in Church Street/Edgware Road

4.2 Postal questionnaire responses were received from 28 businesses within this District Centre. Most of these respondents (71%) were long established businesses who have been located in the centre for over 5 years. Businesses were asked to describe their current, past and expected future trading performance.

Table 4.1: Businesses’ Views on Trading Performance (% of businesses)

Current Church Queensway/ Harrow Marylebone Warwick Praed St John’s Performance Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 7 4 18 12 14 8 11 Good 18 22 18 36 28 31 33 Satisfactory 39 48 46 36 38 38 28 Poor 32 26 9 12 17 19 28 Don’t Know 4 0 9 4 3 4 0 Average Score 0.00 0.04 0.50 0.50 0.39 0.28 0.28 Past Performance Church Queensway/ Harrow Marylebone Warwick Praed St John’s (last 12 months) Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Improved 14 22 18 45 31 42 22 Stayed the same 32 35 27 24 28 15 45 Declined 50 39 36 26 38 39 33 Don’t Know 4 4 18 5 3 4 0 Average Score -0.37 -0.18 -0.22 0.20 -0.07 0.04 -0.11 Future Performance Church Queensway/ Harrow Marylebone Warwick Praed St John’s (next 12 months) Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Improve 18 43 27 55 52 31 22 Stay the same 43 35 27 24 24 39 67 Decline 21 22 9 7 17 15 6 Don’t Know 18 0 37 14 7 14 5 Average Score -0.04 0.22 0.29 0.56 0.37 0.18 0.18 Average Score – Very good=2, Good/improve = 1, satisfactory/stay the same = 0, Poor/decline= -1. Source: NEMS Street Survey 2006

4.3 Business occupier’s views on current trading performance in Church Street/Edgware Road District Centre were mixed with slightly lower numbers suggesting performance was good/very good rather than poor. Nearly 40% of respondents describe their performance as satisfactory. More businesses suggested performance had declined (50%) during the past 12 months than those who suggested it had improved (14%) in this District Centre. Nevertheless business occupiers appear to be quite level-headed

about future trading performance with 18% expecting an improvement, compared with 21% expecting a decline in performance.

Property Indicators

4.4 The comparative performance and importance of shopping centres can be measured by Zone A rental levels for retail property. Published information is available for some centres in central London, including Edgware Road, Queensway/Westbourne Grove and Marylebone High Street, as shown in Table 4.2. However, published information is not currently available for Church Street. The data for Edgware Road relates to the southern end of Edgware Road (a CAZ frontage) rather than the District Centre. Some historical data is however available for this centre; In 1997 Zone A rents in Church Street/Edgware Road were £430-538 per sqm, below the average for all of Westminster’s District Centres. In 2002 Zone A rents were £646-861 per sqm in Church Street/Edgware Road, still significantly below the District Centre average.

Table 4.2: Zone A Retail Rents (£ Per Sqm) Centre 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Oxford Street 3767 5651 5113 4844 4844 5059 5167 5221 5490 5651 Kensington High St 2153 2422 2153 2691 3229 3322 3444 3283 3283 2960 Westbourne Grove 700 700 861 1076 1615 1938 2153 2099 2260 2422 Notting Hill Gate 700 700 861 1292 1399 1507 1507 1615 1615 1776 Queensway 1076 1076 1292 1615 1615 1615 1615 1668 1722 1776 Marylebone High St 538 915 1023 1292 1292 1292 1399 1399 1399 1453 Edgware Road 646 646 1292 1292 1292 1292 1292 1346 1346 1346 Baker Street 861 861 915 1076 1184 1184 1184 1184 1238 1292 Portobello Road - - - - - 1076 1076 1076 1076 1238 Wigmore Street 484 646 753 861 1076 1076 1076 1076 1076 1184

Source: Colliers CRE In-Town Retail Rents

4.5 These figures demonstrate Oxford Street’s dominant position at the top of the shopping hierarchy. Rental levels in Church Street/Edgware Road were lower than most other central London centres, including the southern end of Edgware Road in both 1997 and 2002.

Availability of Premises and Vacancy Levels

4.6 There were 13 vacant units in Church Street/Edgware Road District Centre at the time of this survey. The vacancy rate here (6.8%) is below the national average for shopping centres of over 10%. The number of vacant units in Church Street/Edgware Road has fallen by one unit since 2002, from 14 to 13 in 2006. The relatively low

vacancy rate and the slight fall in the number of vacant units since 2002 suggest that the demand for premises is fairly consistent and strong.

Property Requirements

4.7 A postal questionnaire was sent to over 300 national and regional multiple retailers and leisure operators, in order to ascertain their potential space requirements in the 7 District Centres in Westminster. A summary of the results is shown in Appendix M. This canvas of operators confirmed only two specific requirements for Church Street/ Edgware Road.

Business Occupier’s Views on Rents and Rates

4.8 Businesses were asked about their views on rents and rates in Church Street/ Edgware Road (Question 10 Appendix I). The results are summarised in Table 4.3 below. The number of businesses suggesting rents and rates were poor significantly outnumbered those suggesting they were good. The average score in all of the District Centres combined was below three (i.e. below neutral). In general dissatisfaction was slightly worse for rates rather than rents, with the exception of St. John’s Wood where rents were perceived to be particularly high.

4.9 Church Street/Edgware Road District Centre was rated the joint 3rd best in terms of rents, after Harrow Road and Marylebone High Street, along with Warwick Way/Tachbrook Street, and was rated joint 5th worst in terms of rates. Just over 60% of businesses in the centre suggested that high overheads/rents were a main issue constraining their business.

4.10 Based on our experience of similar business surveys across the country, rents and rates are usually a major issue and bone of contention amongst businesses in town centres.

Table 4.3: Businesses’ views on Rents and Rates

Rents Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 0 0 0 0 0 0 Quite Good 11 0 0 12 21 4 6 Neither Good nor 32 44 64 45 21 19 17 Poor Quite Poor 18 4 0 17 28 23 6 Very Poor 14 30 9 19 17 23 44 Don’t Know 14 9 27 2 10 4 11 Not Answered 11 13 0 5 3 27 17 Average Score -0.48 -0.83 -0.46 -0.46 -0.48 -0.94 -1.23 Rates Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 0 0 0 0 4 0 Quite Good 4 4 9 5 7 4 6 Neither Good nor 21 22 36 41 31 15 22 Poor Quite Poor 21 35 18 26 24 19 6 Very Poor 32 22 18 19 28 39 50 Don’t Know 7 9 18 5 7 4 6 Not Answered 14 9 0 5 3 15 11 Average Score -1.05 -0.89 -0.56 -0.66 -0.81 -1.05 -1.20 Average Score – Very Good=5, Quite Good=4, Neither Good nor Poor=3, Quite Poor=2, Very Poor=1 Source: NEMS Street Survey 2006

5.0 NLP’S AMENITY APPRAISAL

Introduction

5.1 NLP undertook an amenity appraisal during the day-time and during the night-time in November 2006. This appraisal was also undertaken in 2002, which allows comparisons to be made.

Day-Time Amenity Appraisal

5.2 The day-time amenity rating for Church Street/Edgware Road has increased slightly since 2002, the overall score having risen from 34.8% to 43.5%. Its ranking however, has remained at bottom out of the 7 District Centres in this respect. The centre scores poorly on a number of factors including the quality of buildings, evidence of drunkenness and rough sleepers, a lack of features which identify the town, and poor safety perception in shopping hours. The centre scores highly on reduced; evidence of street fouling, the presence of general debris on the streets and of illegal street traders. There have been numerous changes from the centre’s 2002 rating; most notable improvements have been made in environmental issues, while there have been some declines in areas of safety and security.

Night-Time Amenity Appraisal

5.3 Church Street/Edgware Road’s overall night-time appraisal rating has increased significantly since 2002 having risen from 36.58% to 57.9%, and consequentially its related ranking has risen from 7th to 6th. The centre scores generally well in its security ratings, but poorly in promotion/street events. There have been a number of notable improvements made over the last four years, mainly in the area of security, but also in the reduced presence of litter and refuse bags, and an improvement in the centre’s ‘feel good’ factor at night. There has been no decrease in any individual category’s rating since 2002.

Conflict between pedestrian and vehicular Good quality signage and planting. Pavement is movement in the market area. wide within the vicinity of Tesco and free of litter.

Edgware Road benefits from pedestrian crossings Period buildings on Edgware Road, high quality of to aid pedestrian flow into the Church Street built fabric. However, fascias of units of poor section of the centre. quality. Shop shutters during the daytime detract from centre appearance.

The upper parts of the units on Church Street are Wide road and low pedestrian flow. used for residential purposes and are of reasonable quality.

6.0 ACCESSIBILITY AND MOVEMENT

Introduction

6.1 Accessibility to Church Street/Edgware Road District Centre and pedestrian movement within the centre has been examined based on the following elements of work:

an analysis of public transport linkages;

NLP’s on site visits during the day and night-time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish local occupiers’ views.

Layout of the Centre

6.2 Church Street/Edgware Road District Centre is made up of two primary shopping streets (Church Street and Edgware Road). The centre is in close proximity to Edgware Road, Marylebone, Warwick Avenue and Baker Street tube stations, as well as Paddington mainline railway station.

6.3 In-street survey respondents were asked about their views on the layout of the centre (Question 14 Appendix G). The results are summarised in Table 6.1 below.

Table 6.1: Visitors’ Views on the Layout of the Centre (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 1 19 3 32 3 3 19 Quite Good 62 56 73 51 52 39 37 Neither Good/Poor 28 10 15 13 28 36 23 Quite Poor 3 2 3 3 5 12 4 Very Poor 0 0 3 0 3 2 0 Don’t Know 6 13 3 1 9 8 17 Average Score 0.65 1.06 0.72 1.13 0.53 0.31 0.87 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.4 The numbers of in-street visitors rating Church Street/Edgware Road’s layout as good significantly outnumbered those suggesting it was poor. The average score achieved here was +0.65, which is below the quite good mark (a score of zero is neutral i.e. neither good nor poor). All centres achieved above neutral scores (above 0). Church

Street/Edgware Road achieved the 5th best average score (+0.65), ahead of Warwick Way/Tachbrook Street and Praed Street District Centres.

Modal Split

6.5 Respondents to the in-street visitor survey were asked (Question 07 Appendix G) how they had travelled to Church Street/Edgware Road. The results are summarised in Table 6.2 below. In addition, residents interviewed in the household survey (those who have shopped in Church Street/Edgware Road during the past 3 months) were asked how they normally travel to the centre (Question 08 Appendix H). The results are summarised in Table 6.2 below.

Table 6.2: Visitor’s Mode of Travel (% of visitors)

Travel Mode Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Walked 60 58 45 51 78 31 44 Car (Driver) 4 0 4 6 2 3 20 Car (Passenger) 0 0 1 2 2 2 1 Motorbike/Scooter 0 0 0 2 0 0 0 Bus/Coach 26 7 27 7 9 34 4 Train/Tube 8 32 17 26 6 28 26 Taxi 1 3 0 3 1 1 4 Bicycle 2 0 6 2 3 1 1 Other 0 0 0 3 0 0 0 Source: NEMS Street Survey 2006

6.6 The majority of visitors had walked to this centre (60%), only 4% of the 109 respondents had travelled by car. However, car travel was very low (8% or less) in all centres with the exception of St John’s Wood (21%). Church Street/Edgware Road had the third highest proportion of visitors travelling by bus (26%), but the proportion travelling by tube was relatively low (8%) compared with other centres.

6.7 The household survey results indicate (unsurprisingly) that local residents are more likely to walk to the centre (79%) than visitors in general. The results also suggest local residents are less likely to use the bus to travel to the centre (11%) or the tube (3%) than visitors in general. The results suggest that visitors from outside the local catchment area are more likely to use the bus explaining the high numbers of bus users recorded in Church Street/Edgware Road in-street surveys (Table 6.2).

Table 6.3: Local Residents’ Mode of Travel (% of respondents)

Travel Mode Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Walked 79 69 77 81 88 84 58 Car (Driver) 4 7 4 6 4 5 20 Car (Passenger) 1 0 1 2 1 0 0 Motorbike/Scooter 0 0 0 2 0 0 0 Bus/Coach 11 19 13 2 4 7 10 Train/Tube 3 0 0 0 2 0 2 Taxi 0 0 0 0 0 2 0 Bicycle 1 2 3 2 6 0 0 Don’t Know 0 0 3 3 1 2 11 Source: NEMS Street Survey 2006

Public Transport

6.8 Church Street/Edgware Road has excellent accessibility by public transport in most directions. There are four tube stations (Edgware Road, Marylebone, Warwick Avenue and Baker Street) located within close proximity to the centre, served by the District/Circle line, Hammersmith and City line, the Bakerloo line and the Metropolitan line. Paddington mainline railway station is also in close proximity to Church Street/Edgware Road District Centre. The centre has excellent tube access to Amersham, Chesham, Watford, Maida Vale and Wembley areas to the north, the Oxford Circus, Euston and Farringdon areas to the east, the Ladbroke Grove area to the west and the Kensington, Wimbledon, and Charing Cross area to the south.

6.9 The centre is served by 7 bus routes (Nos. 6, 7, 16, 18, 23, 27 and 436). The Kilburn, Cricklewood, Willesden and Wembley areas to the north are served by the Nos. 6, 16 and 18 buses. The Camden, Islington and Bloomsbury areas to the west are served by the Nos. 6, 7, 18, 23 and 27 buses. The Peckham, Victoria, Paddington and Hammersmith areas to the south are served by the Nos. 436, 16, and 27 buses. The Westbourne Park, Ladbroke Grove and East Acton areas to the east are served by the Nos. 23 and 7 buses. Local residents interviewed in the household survey were asked to rate the centre in terms of public transport, and the results are in Table 6.4.

6.10 The numbers rating public transport accessibility as good in Church Street/Edgware Road significantly outnumbered those suggesting it was poor. The average score there was +1.05, which is around the quite good mark (a score of zero is neutral i.e. neither good nor poor). All 7 of Westminster’s District Shopping Centres achieved above neutral scores (above 0). Church Street/Edgware Road achieved the 3rd best average score (+1.05), comparable with the average score for all 7 District Centres (+1.04).

Table 6.4: Resident’s Views on Public Transport Accessibility (% of respondents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 34 33 28 17 25 39 49 Quite Good 31 36 39 19 31 39 27 Neither Good/Poor 13 12 15 13 10 4 7 Quite Poor 4 3 1 4 8 0 2 Very Poor 3 3 5 17 1 4 0 Don’t Know 14 12 11 30 25 14 15 Average Score 1.05 1.04 0.94 0.21 0.93 1.24 1.45 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.11 Visitors interviewed in the in-street survey were asked to rate the centre in terms of bus services, and the results are show in Table 6.5.

Table 6.5: Visitor’s Views on Bus Services (% of respondents) ] Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 10 12 19 4 21 29 35 Quite Good 66 39 66 14 50 52 22 Neither Good/Poor 22 27 3 4 3 4 5 Quite Poor 1 5 4 5 3 3 3 Very Poor 0 1 0 13 2 1 3 Don’t Know 1 17 8 60 22 11 32 Average Score 0.86 0.67 1.08 -0.22 1.09 1.20 1.25 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.12 Again the numbers rating bus services as good in Church Street/Edgware Road outnumbered those suggesting it was poor, and the average score here was +0.86. All 7 of Westminster’s District Shopping Centres achieved above neutral scores (above 0), except Marylebone High Street. Church Street/Edgware Road was ranked 5th out of the 7 District Centres for bus services.

6.13 Businesses in Church Street/Edgware Road were also asked to rate the centre in terms of public transport, and the results are show in Table 6.6.

6.14 The District Centre received positive scores from its local businesses regarding both bus and train/underground services. For its bus services Church Street/Edgware Road received a score of +0.79 and was ranked 2nd out of the 7 District Centres in this respect. For its train/underground service Church Street/Edgware Road attained a score of +0.58 and was ranked 5th out of the 7 District Centres in this respect.

Table 6.6: Businesses’ Views on Public Transport Accessibility (% of businesses)

Bus Services Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 14 13 18 0 10 31 6 Quite Good 50 35 18 29 59 38 33 Neither Good/Poor 14 13 18 17 17 23 11 Quite Poor 4 9 0 12 7 0 6 Very Poor 4 0 9 26 0 0 11 Don’t Know 14 30 36 17 7 8 33 Average Score 0.79 0.75 0.57 -0.43 0.78 1.08 0.25 Train/ Church Queensway/ Harrow Marylebone Warwick Praed St John’s Underground Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 11 26 0 7 24 31 11 Quite Good 54 30 9 50 62 46 67 Neither Good/Poor 14 22 36 24 10 11 0 Quite Poor 7 4 0 7 3 4 0 Very Poor 7 4 0 7 0 0 0 Don’t Know 7 13 55 5 0 8 22 Average Score 0.58 0.80 0.20 0.45 1.07 1.13 1.14 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Car Parking

6.15 The in-street survey results suggest that the proportion of visitors travelling by car to this centre is very low. Respondents were asked about their views on the availability and cost of car parking in the centre (Question 14 Appendix G). Local residents were asked a similar question in the household survey (Question 07 Appendix H), see Table 6.7 below.

6.16 The number of in-street visitors rating car parking availability and charges as good in Church Street/Edgware Road significantly outnumbered those suggesting it was poor. The average scores achieved were +0.23 and +0.24 respectively, which is just above the neutral mark (a score of zero is neutral i.e. neither good nor poor). Church Street/Edgware Road was the only District Centre to achieve a positive score for its car parking from its in-street visitors. As such, Church Street/Edgware Road was rated top of Westminster’s 7 District Shopping Centres for parking availability and charges with scores above the average for all of Westminster’s District Centres being achieved for both.

6.17 Table 6.7: Visitors’ Views on Availability of Car Parking and Parking Charges (% of visitors)

Availability Church Queensway/ Harrow Marylebone Warwick Praed St John’s of Parking Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 6 2 0 2 2 0 2 Quite Good 34 11 2 5 9 3 17 Neither Good/Poor 27 6 3 4 3 2 12 Quite Poor 17 10 7 7 5 6 17 Very Poor 5 32 31 18 19 19 28 Don’t Know 11 39 57 64 62 70 25 Average Score 0.23 -0.97 -1.55 -0.94 -0.80 -1.32 -0.70 Parking Charges Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 6 2 0 2 1 0 2 Quite Good 38 7 0 2 3 0 20 Neither Good/Poor 22 7 5 6 7 0 11 Quite Poor 16 7 11 4 8 9 5 Very Poor 6 34 26 22 18 13 26 Don’t Know 13 43 58 64 63 78 36 Average Score 0.24 -1.12 -1.49 -1.17 -1.60 -0.53 -1.05 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.18 The views of local residents in the Church Street/Edgware Road catchment area differed significantly to those of its in-street visitors, with an average score being recorded of -0.92, marginally below the average for the 7 District Centres (-0.90). Despite these relatively negative views regarding car parking, only 8% of household survey respondents (Question 12 Appendix H) suggested they would shop more often in Church Street/Edgware Road if there was more or cheaper car parking. Therefore improving car parking may not significantly increase the attraction of the centre to visitors, and may exacerbate traffic congestion and result in a reduction in the use of public transport.

Table 6.8: Residents’ Views on Availability of Car Parking and Parking Charges (% of residents)

Availability/ Church Queensway/ Harrow Marylebone Warwick Praed St John’s Price of Parking Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 4 2 8 6 4 2 0 Quite Good 6 7 11 2 6 7 2 Neither Good/Poor 7 14 11 13 3 2 15 Quite Poor 11 7 9 19 12 7 22 Very Poor 27 22 33 17 22 41 21 Don’t Know 44 48 28 43 53 41 40 Average Score -0.92 -0.80 -0.67 -0.67 -0.91 -1.31 -1.02 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.19 The views of businesses in Church Street/Edgware Road were also sought in relation to the cost and availability of car parking (Question 10 Appendix I), and the results suggest a higher level of dissatisfaction, as shown in Table 6.9. The average scores for Church Street/Edgware Road based on businesses’ responses were -1.19 for the

availability of car parking and -1.15 for charges. However, these low scores are comparable with the other 6 District Centres surveyed, and in both cases Church Street/Edgware Road was ranked 3rd out of the 7 District Centres.

Table 6.9: Businesses’ Views on Availability of Car Parking and Parking Charges (% of businesses)

Availability Church Queensway/ Harrow Marylebone Warwick Praed St John’s of Parking Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 0 0 0 0 0 0 Quite Good 14 0 0 24 7 12 11 Neither Good/Poor 11 22 9 14 14 12 0 Quite Poor 14 39 18 43 31 4 33 Very Poor 57 30 73 19 48 65 50 Don’t Know 4 9 0 0 0 7 6 Average Score -1.19 -1.10 -1.64 -0.57 -1.21 -1.33 -1.29 Parking Charges Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 4 0 0 0 0 0 Quite Good 4 0 0 0 7 4 11 Neither Good/Poor 21 9 46 7 7 8 11 Quite Poor 29 17 9 38 10 15 22 Very Poor 43 61 46 50 76 58 44 Don’t Know 4 9 0 5 0 15 11 Average Score -1.15 -1.43 -1.00 -1.45 -1.55 -1.50 -1.12 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.20 When asked what the main issues constraining their business were (Question 07 Appendix I), 57% of businesses in Church Street/Edgware Road mentioned the availability/location of car parking and 36% mentioned the price of parking. These issues were the most mentioned factors after high overheads/rents (61% of businesses).

6.21 A summary of visitors’ views on the availability of car parking and parking charges in Church Street/Edgware Road is shown in Table 6.10. These results confirm that car parking (availability and price) is generally less of a concern for visitors than for local residents, and of the greatest concern to local businesses. Based on our experience of similar surveys across the country, views amongst businesses are usually stronger than customers in relation to car parking.

Table 6.10: Summary of Views on Availability of Car Parking and Parking Charges

Average Score Visitors Local Businesses Residents

Availability of Car Parking +0.79 ) -1.19 ) -0.92 Car Parking Charges +0.58 ) -1.15

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Pedestrian Flow

6.22 Pedestrian counts were recorded at 30 different locations throughout Edgware Road (South) CAZ Frontage and parts of the Church Street/Edgware Road District Centre. The pedestrian counts were carried out between 3 pm and 5 pm and 9 pm to 11 pm. The results are shown in Appendix F. The area over which the pedestrian flow counts were measured encompasses all of the District Centre apart from the eastern end of Church Street (the area stops between Penfold Street and Salisbury Street along Church Street) and starts from the north-western end of the centre, on Edgware Road. It stretches south-east along Edgware Road for approximately 900 metres past the end of the District Centre incorporating the CAZ Frontage.

6.23 In order to obtain an accurate picture of pedestrian flow in the Church Street/Edgware Road District Centre an average has been taken of the pedestrian counts at the 13 locations within the District Centre. Of the original 30 locations, 16 were discarded as they were too far south-east along Edgware Road to be considered part of the District Centre. One additional location was discarded as it was too far east along Bell Street to be part of the District Centre (it was just past the intersection of Bell Street and Penfold Street).

6.24 During the afternoon (3 pm to 5 pm) hours the average pedestrian flow across the 13 locations within the Church Street/Edgware Road District Centre was 1,687 per hour, which is the 2nd highest average for all the 7 District Centres surveyed, behind only Queensway/Westbourne Grove. The average for all of Westminster’s District Centres was 1,257 per hour between these times. The evening average was significantly lower (552 per hour in Church Street/Edgware Road) than the afternoon average and was the 4th highest evening average for all the 7 District Centres surveyed. The average for all of Westminster’s District Centres was 626 per hour between these times. These figures suggest that Church Street/Edgware Road District Centre is quite a busy centre during the day, however, it becomes fairly quiet during the evening.

6.25 As Church Street/Edgware Road District Centre is so close to Edgware Road (South) CAZ Frontage, it is likely that its pedestrian flow is affected by the number of people attracted to the CAZ Frontage. Therefore, it is appropriate to comment on the pedestrian flow throughout the whole area measured, including the CAZ Frontage. When all 30 locations are taken into account, the day-time average is not wildly different; a day-time average of 1,821 was recorded here, which remains the 2nd

highest average for all 7 District Centres surveyed. The evening average, however, more than doubles when the additional locations are included; an average of 1,237 was recorded which was the highest evening average for all the 7 District Centres surveyed.

6.26 The distribution of pedestrian flows around the whole area measured is shown on thermal maps in Appendix F. Concentrating on the Church Street/Edgware Road District Centre only, the highest pedestrian flows during the afternoon were recorded at the southern end of the centre on Edgware Road near Edgware Road tube station, with counts of around 3,000 per hour being recorded in places. The lowest flow counts were recorded along Bell Street (300 to 420 per hour) and at the northern end of Edgware Road (660 per hour) near Pizza Hut.

6.27 During the night the distribution of pedestrian flows around the Church Street/ Edgware Road District Centre were fairly similar to the day-time flows. Evening flows were highest at the southern end of the centre on Edgware Road, near Edgware Road tube station, with counts of around 1,140 being recorded. The lowest evening flows were again along Bell Street, but also along Church Street, near Rainbow Flooring, and at the northern end of Edgware Road, with counts of around 100 per hour being recorded. The distribution of evening pedestrian flows is significantly altered by the inclusion of the additional locations in the CAZ frontage. The highest counts recorded are towards the central and southern part of the CAZ Frontage on Edgware Road, near Seymour Street and outside Somerfields, with counts of around 2,500 - 2,900 being recorded. The lowest evening flows remained unchanged with the inclusion of the locations in the CAZ Frontage, with the lowest flows being recorded at the north and eastern extremes of the District Centre.

Traffic Congestion

6.28 In-street survey respondents were asked about their views on traffic congestion in Church Street/Edgware Road District Centre (Question 14 Appendix G). The results are summarised in Table 6.11 below.

Table 6.11: Visitors’ Views on Traffic Congestion (% of visitors)

Traffic Church Queensway/ Harrow Marylebone Warwick Praed St John’s Congestion Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 5 1 0 1 1 3 5 Quite Good 35 17 12 16 12 26 32 Neither Good/Poor 39 13 6 33 26 17 13 Quite Poor 14 13 5 16 9 15 15 Very Poor 3 31 20 10 18 6 20 Don’t Know 5 26 57 24 34 33 15 Average Score 0.26 -0.75 -0.77 -0.24 -0.47 0.07 -0.15 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.29 The numbers of visitors rating traffic congestion as good in Church Street/Edgware Road outnumbered those suggesting it was good. The average score here was +0.26, better than the average for all of Westminster’s District Centres combined (- 0.29). Church Street/Edgware Road achieved the best average score for traffic congestion out of all of the centres. The views of local residents in the Church Street/Edgware Road catchment area were much more negative than those of the in- street visitors, with an average score recorded of -0.44, marginally better than the average for the 7 District Centres combined (-0.52), and giving the centre a ranking of 3rd out of the 7 District Centres in this respect.

Table 6.12: Residents’ Views on the Amount of Traffic (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 9 2 5 0 10 2 4 Quite Good 19 12 18 13 14 18 13 Neither Good/Poor 20 22 19 40 30 30 38 Quite Poor 21 29 16 21 23 14 24 Very Poor 29 28 38 21 23 27 21 Don’t Know 3 7 4 4 0 9 0 Average Score -0.44 -0.74 -0.67 -0.53 -0.37 -0.50 -0.43 Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.30 Businesses in Church Street/Edgware Road were asked about their views on traffic congestion in the District Centre (Question 10 Appendix I). The results are summarised in Table 6.13 below. Businesses’ views on traffic in Church Street/Edgware Road were generally negative and the average score recorded was below neutral (-0.66) and the centre was ranked bottom of all 7 District Centres. All other centres also achieved a negative score, with the exception of Queensway/Westbourne Grove. However, these results for businesses contradict the results for residents and visitors, where the centre rates relatively well compared with other Westminster District Centres.

Table 6.13: Businesses’ Views on Traffic Congestion (% of businesses)

Traffic Church Queensway/ Harrow Marylebone Warwick Praed St John’s Congestion Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 4 9 0 0 0 3 6 Quite Good 11 17 36 17 31 23 22 Neither Good/Poor 32 44 9 52 17 31 22 Quite Poor 18 17 18 19 10 15 22 Very Poor 32 9 18 7 38 12 11 Don’t Know 4 4 18 5 3 15 17 Average Score -0.66 0.00 -0.22 -0.17 -0.57 -0.09 -0.13 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.31 A summary of visitors’, local residents’ and businesses’ views on traffic congestion in Church Street/Edgware Road District Centre is shown in Table 6.14. These results confirm that traffic congestion is more a concern for businesses than local residents, and of least concern to visitors.

Table 6.14: Summary of Views on Traffic Congestion

Average Score Visitors Local Businesses Residents

Traffic congestion/amount +0.26 -0.44 -0.66

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

6.32 During NLP’s site visits a reasonable level of traffic was observed on Edgware Road, with Church Street being less congested.

Accessibility Summary

6.33 A summary of the above analysis is shown in Table 6.15.

Table 6.15: Summary Analysis for Accessibility

Visitors’ Residents’ Views/Rank Business Views/Rank Occupiers’ Views/Rank Layout of centre Positive n/a n/a 5th Bus services Positive Positive 5th Very Positive 2nd Train/Underground services n/a 3rd Positive 5th Car parking availability Positive Very Negative 1st Negative 3rd Car parking charges Positive 5th Very Negative 1st 3rd Traffic congestion Positive Negative Negative 1st 3rd 7th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

7.0 SAFETY AND CRIME

Introduction

7.1 Safety and crime issues in Church Street/Edgware Road District Centre have been examined based on the following elements of work:

NLP’s on site visits during the day and night-time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish occupiers’ views.

Personal Safety

7.2 In-street survey respondents were asked about their views on personal safety in Church Street/Edgware Road District Centre (Question 14 Appendix G). The results are summarised in Table 7.1 below.

Table 7.1: Visitors’ Views on Personal Safety (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 14 18 8 36 14 12 33 Quite Good 56 50 68 57 62 63 49 Neither Good/Poor 28 19 13 2 13 19 8 Quite Poor 1 2 7 3 2 3 2 Very Poor 0 2 1 2 3 1 2 Don’t Know 1 9 3 0 6 3 6 Average Score 0.83 0.88 0.77 1.22 0.86 0.84 1.18 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

7.3 The numbers rating Church Street/Edgware Road good for personal safety significantly outnumbered those suggesting it was poor. The average score here of +0.83 is just below the quite good mark (a score of zero is neutral i.e. neither good nor poor). All 7 of Westminster’s District Centres achieved above neutral scores (above 0). Church Street/Edgware Road achieved the 6th best average score (+0.83); however, it was very close in score to Warwick Way/Tachbrook Street, Praed Street and Queensway/Westbourne Grove.

7.4 In accordance with these relatively positive results, only about 5% of visitors in Church Street/Edgware Road suggested the centre should be made safer e.g. by installing more CCTV cameras and police officers (Question 15 Appendix G).

7.5 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to safety and security. The results are summarised in Table 7.2 below. Again the average score for Church Street/Edgware Road was positive (+0.19), although residents’ views were significantly less positive than visitors’ views. Church Street/Edgware Road was again ranked 6th in this respect out of the 7 District Centres. However, only 4% of respondents suggested they would visit the centre more often if safety and security was improved (Question 12 Appendix H).

Table 7.2: Residents’ Views on Safety and Security (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 11 17 16 49 23 14 32 Quite Good 37 31 19 28 33 34 38 Neither Good/Poor 16 31 27 15 32 23 21 Quite Poor 21 9 14 4 7 11 4 Very Poor 10 3 19 0 4 9 3 Don’t Know 4 9 5 4 1 9 2 Average Score 0.19 0.55 0.00 1.27 0.65 0.35 0.92 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

7.6 Businesses in Church Street/Edgware Road were also asked about personal safety (Question 10 Appendix I), and the results are summarised in Table 7.3 below. There were generally negative views amongst businesses in relation to personal safety, with an average overall score of -0.89 being recorded. These figures suggest that businesses may be more concerned with personal safety than residents and customers to this centre.

Table 7.3: Businesses’ Views on Personal Safety (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 9 0 10 7 0 11 Quite Good 18 17 9 62 38 35 17 Neither Good/Poor 18 35 18 14 31 35 28 Quite Poor 18 17 27 7 14 15 17 Very Poor 43 9 46 5 10 4 17 Don’t Know 4 13 0 2 0 12 11 Average Score -0.89 0.00 -1.09 0.66 0.17 0.13 -0.12 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Business Security

7.7 Businesses were asked about their views on security in Church Street/Edgware Road (Question 10 Appendix I). The results are summarised in Table 7.4 below. There were fairly mixed views amongst businesses in terms of security. The overall average score (-0.56) achieved in this District Centre was below the neutral score

(zero). Church Street/Edgware Road was ranked 6th out of the 7 District Centres in terms of business security. Concurrently, 36% of businesses in Church Street/Edgware Road suggested that security was a main issue constraining their business.

Table 7.4: Businesses’ Views on Security (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 0 0 7 10 0 6 Quite Good 21 26 9 41 31 39 17 Neither Good/Poor 36 30 9 21 28 35 22 Quite Poor 4 4 55 21 21 8 28 Very Poor 36 17 18 5 10 8 17 Don’t Know 4 22 9 5 0 11 11 Average Score -0.56 -0.17 -0.90 0.25 0.10 0.17 -0.37 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

Safety and Crime Summary

7.8 A summary of the above analysis is shown in Table 7.5.

Table 7.5: Summary Analysis for Safety and Crime Perception

Visitors’ Residents’ Business Occupiers’ Views/Rank Views/Rank Views/Rank Personal Safety Positive Negative 6th Neutral 6th Security n/a 6th Negative 6th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

8.0 THE CENTRE’S ENVIRONMENT

Introduction

8.1 The quality of the environment in Church Street/Edgware Road District Centre has been examined based on the following elements of work:

NLP’s on-site visits during the day and night-time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish occupiers’ views.

Shopping Environment

8.2 In-street survey respondents were asked about their views on the shopping environment in Church Street/Edgware Road (Question 14 Appendix G). The results are summarised in Table 8.1 below.

Table 8.1: Visitors’ Views on the Shopping Environment (% of visitors)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 9 24 5 45 5 3 24 Quite Good 55 56 69 45 64 50 49 Neither Good/Poor 30 9 18 5 18 24 6 Quite Poor 2 1 4 4 4 13 9 Very Poor 0 0 2 0 1 4 1 Don’t Know 4 10 2 1 8 5 11 Average Score 0.74 1.14 0.73 1.32 0.74 0.36 0.97 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.3 The numbers rating Church Street/Edgware Road District Centre as good for its shopping environment significantly outnumbered those suggesting it was poor. The average score here was +0.74 just below the quite good mark (a score of zero is neutral i.e. neither good nor poor). All of Westminster’s District Centres achieved above neutral scores (above 0). Church Street/Edgware Road achieved the joint 4th best average score (+0.74), along with Warwick Way/Tachbrook Street.

8.4 Residents interviewed in the household survey were asked a similar question (Question 07 Appendix H) relating to the shopping environment. The results are summarised in Table 8.2 below. The average score for Church Street/Edgware Road District Centre was slightly below zero (-0.06), with residents’ views less positive than

visitors’ views here. Generally residents’ views were less positive than visitors’ comments in most of the District Centres with the exception of Marylebone High Street. Church Street/Edgware Road was ranked 5th out of the 7 centres in terms of its shopping environment.

Table 8.2: Residents’ Views on the Shopping Environment (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 11 16 9 60 14 5 19 Quite Good 24 33 18 30 27 16 35 Neither Good/Poor 20 29 32 4 26 20 33 Quite Poor 24 10 17 6 25 25 7 Very Poor 14 9 21 0 7 25 5 Don’t Know 6 3 4 0 1 9 2 Average Score -0.06 0.38 -0.25 1.43 0.17 -0.55 0.56 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.5 Businesses in Church Street/Edgware Road were also asked about the general shopping environment of the centre (Question 10 Appendix I), and the results are summarised in Table 8.3 below.

Table 8.3: Businesses’ Views on the Shopping Environment (% of businesses)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 0 9 0 36 0 4 6 Quite Good 11 26 9 43 31 8 33 Neither Good/Poor 36 35 55 19 31 23 33 Quite Poor 25 17 18 0 21 31 0 Very Poor 21 0 18 2 14 23 6 Don’t Know 7 13 0 0 3 12 22 Average Score -0.62 0.30 -0.45 1.10 -0.18 -0.70 0.43 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.6 There were generally negative views amongst businesses in relation to the shopping environment in Church Street/Edgware Road, with an overall score below neutral (- 0.62) being recorded. These figures suggest that businesses may be slightly more concerned with the shopping environment than residents/customers of this centre. However, this appears to be more the case in all the other District Centres, with the exception of Marylebone High Street. Church Street/Edgware Road was ranked 2nd least attractive in terms of shopping environment amongst its local businesses. Despite these negative views no businesses identified the quality of the shopping environment in Church Street/Edgware Road as a major issue affecting their business (Question 07 Appendix I).

Litter and Cleanliness

8.7 Residents interviewed in the household survey were asked about street cleaning in Church Street/Edgware Road (Question 07 Appendix H). The results are summarised in Table 8.4 below. Although the average score for this centre was positive (+0.37), Church Street/Edgware Road was ranked bottom of the 7 District Centres in relation to street cleanliness by its local residents.

Table 8.4: Residents’ Views on Street Cleaning (% of residents)

Church Queensway/ Harrow Marylebone Warwick Praed St John’s Street/ Westbourne Road High Street Way/ Street Wood Edgware Grove Tachbrook Very Good 19 9 25 36 26 18 39 Quite Good 29 48 23 53 38 34 51 Neither Good/Poor 29 24 27 9 23 21 9 Quite Poor 13 7 9 0 10 11 1 Very Poor 9 0 11 0 3 5 0 Don’t Know 3 12 5 2 0 11 0 Average Score 0.37 0.67 0.44 1.28 0.75 0.56 1.28 Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2. Source: NEMS Street Survey 2006

8.8 Only 6% of visitors interviewed during the in-street survey of Church Street/Edgware Road suggested the centre should be made cleaner when asked what improvements to the centre they would like (Question 15 Appendix G).

Environmental Summary

8.9 A summary of the above analysis is shown in Table 8.5.

Table 8.5: Summary Analysis for Environmental Issues

Visitors’ Residents’ Business NLP Analysis Views/Rank Views/Rank Occupiers’ Views/Rank Shopping Environment Positive Neutral Negative n/a 4th 5th 6th Street cleaning n/a Positive n/a Neutral 7th Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS

Introduction

9.1 This section reviews the boundary designations and frontage policies in Church Street/Edgware Road District Centre. An overview of Central Government guidance (PPS6) and current UDP policy is set out in Appendix K.

Defining Church Street/Edgware Road District Centre’s Boundary and Frontages

9.2 Church Street/Edgware Road District Centre consists of Core and Secondary Shopping Frontages. The majority of the centre is Core Frontage, including all of Church Street and the central part of Edgware Road. Only peripheral shop premises at either end of Edgware Road and on Cuthbert Street, Bell Street, Boscobel Street, Frampton Street, Orchardson Street, Gateforth Street and Boldero Place are identified as Secondary Frontages.

9.3 The relevant issues that need to be considered in Church Street/Edgware Road are:

Should Church Street/Edgware Road and Edgware Road South be designated as one centre or two separate centres?

Should the centre boundary by contracted to exclude parts of the Secondary Shopping Frontages?

Is the demarcation between the Core and Secondary Frontages correct?

Are the policy criteria for the Core and Secondary Frontages correct?

9.4 Dealing with these points in turn, the entire length of Edgware Road (north and south) is approximately 1.5 kilometres in length. Edgware Road is severed by Marylebone Flyover which is a significant physical and psychological barrier. The pedestrian flow information indicates that there is a reasonable flow of pedestrians under the flyover, but this is primarily pedestrians accessing Edgware Road Underground Station rather than customers move from one shopping area to the other.

9.5 The primary shopping area in Church Street/Edgware Road District Centre is focused along Church Street and a small section of Edgware Road. This area is over 500 metres north of the primary shopping area in Edgware Road South (near the Woolworths store). We believe these two areas function as two different centres and

the numbers of customers visiting both areas during the same shopping trip is small. The two areas could continue to be defined as separate centres.

Shopping Frontages

9.6 The Council’s UDP states that no more than 20% of Church Street/Edgware Road’s Core Frontage will be permitted for non-A1 usage, and no more than 45% of the Secondary Frontage will be permitted to be used for non-A1 use. The current proportion of Core Frontage in non-A1 usage is 31% and the current proportion of Secondary Frontage in non-A1 usage here is 52%. The current policy criteria for both Core and Secondary Frontages have been breached in this District Centre. The 20% and 45% thresholds need to be reviewed.

9.7 There appears to be no reason why the maximum threshold for Church Street/Edgware Road is lower than the limits for other District Centres (e.g. Harrow Road and Marylebone High Street - both with thresholds set at 30%). Alternatively the extent of the Core shopping frontages could be reduced to exclude peripheral areas where the proportion of non-retail use is high, e.g. the Core Frontage between Frampton Street and Boscobel Street.

9.8 Given that the percentage threshold limits have been breached both within the Core and Secondary Frontages in Church Street/Edgware Road, strict interpretation of UDP Policy SS6 would effectively represent a ban on any further changes of use from Class A1 to non-Class use in this centre. However, this approach may be difficult to defend because the maximum threshold has been significantly exceeded.

9.9 The adoption of maximum limits on non-A1 use also creates practical problems. The land use within the centre needs to be monitored on a regular basis. All applications for change of use would need to be assessed on up to date information, and the balance between A1 and non-A1 may change frequently. An alternative approach could be considered.

9.10 The land use survey indicates that the Secondary Frontages still retain a predominance of Class A1 to A5 uses and vacancy levels are low. Therefore, we believe there is no reason to exclude any of the Secondary Frontages from the centre boundary.

9.11 We believe the Council should review its frontage policies, and the following options should be considered:

No change – keep the Core and Secondary Frontages as they are and keep the current UDP percentage threshold limits on non-A1 use. This approach may be appropriate if the Council considers that no more Class A1 uses should be lost to non-A1 use anywhere in the District Centre. The Council must also be confident that this approach can be upheld at appeals.

Change the UDP Non-A1 percentage threshold limit – keep the Core and Secondary Frontages as they are and but increase the current UDP percentage threshold limits on non-A1 use, so they become more meaningful (e.g. 30% in the Core Frontages area and 50% or 60% in the Secondary Frontages.

Change the boundaries of the Core and Secondary Frontages – keep the maximum percentage non-A1 frontage limits as they are (25% in the Core Frontage and 45% in the Secondary Frontage) but change the boundaries of the Core and Secondary Frontages. Areas of the Core Frontage where there are high proportions of non-A1 use could be re-designated as Secondary Frontages. This could also make the current limits on non-A1 use more meaningful.

Adopt a new approach – define a much smaller Core Frontage where all changes of use from A1 to non-A1 use will be resisted. The policy would argue this is the ‘Core Retail Area’ which must be protected. The revised core area is likely to include Church Street and Edgware Road (east side) between Boscobel Street and Broadley Street. The remaining frontages in the centre are mixed use and do not have a predominance of A1 use, and a more flexible approach to changes of use could be adopted in this area. Rather than an overall percentage threshold limit for the amount of non-A1 Secondary Frontage at street level, it may be appropriate to prevent more than two consecutive non- A1 uses in any part of the Secondary Frontages at street level, which would be easier to monitor and implement in development control decisions. Alternatively no restriction on changes of use within Class A uses could be introduced in the Secondary Frontages.

9.12 These options should be discussed by policy and development control officers at Westminster.

10.0 RETAIL CAPACITY ANALYSIS

Introduction

10.1 This section assesses the quantitative scope for new retail floorspace in Church Street/Edgware Road in the period from 2006 to 2011 and to 2016, within five year intervals from the 2006 base year as advocated in PPS6. The methodology adopted is summarised in Appendix L.

Local Catchment Area

10.2 The local catchment area for Church Street/Edgware Road is shown below. An explanation regarding the identification of this catchment area is set out at paragraph (ii) in Appendix L.

Figure 10.1 – Church Street/Edgware Road’s Local Catchment Area

Population and Spending

10.3 The local catchment area population and expenditure projections for 2006 to 2016 are set out in Table 10.1 below. Population within the catchment area is expected to

remain relatively stable between 2006 and 2016 (see explanation at paragraph viii in Appendix L). Convenience expenditure is expected to increase by 6.1% between 2006 and 2016, and comparison expenditure is expected to increase by 40.5% (see explanation at paragraph (v) in Appendix L).

Table 10.1 – Population and Expenditure

2006 2011 2016 Local catchment population 17007 16859 16881

Convenience expenditure per capita (annual) £1637 £1677 £1750

Total convenience expenditure (millions) £27.84 £28.27 £29.54 Comparison expenditure per capita (annual) £3,179 £3,811 £4,500

Total comparison expenditure (millions) £54.07 £64.25 £75.97

Existing Retail Floorspace

10.4 As indicated in table 2.1, the breakdown of convenience and comparison retail floorspace is 3,375 sqm gross and 8,100 sqm gross respectively. In terms of net sales floorspace the split would be 2,200 sqm net for convenience shops and 5,300 sqm net for comparison shops.

Existing Spending Patterns 2006

10.5 The results of the household shopper questionnaire survey undertaken by NEMS in October 2006 have been used to estimate existing shopping patterns. Based on these survey results we estimate that Church Street/Edgware Road’s market penetration (or market share) within the local catchment area is as follows:

Comparison expenditure - 15%; i.e. 85% of the catchment area’s comparison expenditure is spent elsewhere – outside of Church Street/Edgware Road and potentially outside the local catchment area; and

Convenience expenditure - 43%.

10.6 These figures indicate that the majority of comparison expenditure within the local catchment area of Church Street/Edgware Road District Centre is not spent within Church Street/Edgware Road District Centre. For comparison shopping, Oxford Street/the West End attract a significant amount of shopping trips. For convenience shopping Church Street/Edgware Road District Centre retains a relatively high percentage of expenditure within the local catchment area.

10.7 These market share estimates have been used to estimate the amount of expenditure attracted to Church Street/Edgware Road District Centre as shown in Tables 10.2 and 10.3. The inflow of expenditure from beyond the catchment area has been estimated based on the in-street survey results (see Appendix G). The inflow estimate for Church Street/Edgware Road District Centre is 20% for convenience and comparison shops.

10.8 Available expenditure is compared with the expected turnover of existing retail floorspace within the centre to provide an estimate of surplus expenditure at 2011 and 2016. This surplus expenditure is converted into an additional floorspace requirement based on an average sales density of £10,000 per sqm for convenience sales floorspace. For comparison floorspace the existing 2006 sales density (£4,959 per sqm net) has been adopted and projected to grow at 1.5% per annum. The results are shown in Table 10.2 and 10.3.

Table 10.2 – Convenience Floorspace Capacity 2006 to 2011 in Church Street/Edgware Road District Centre

2006 2011 2016

A - Total expenditure attracted to £17.32 £44.82 £47.04 Church St./Edgware Rd. Centre £M

B - Convenience floorspace sq m net 2,200 2,200 2,200

C - Turnover density £ per sq m £7,872 £10,000 £10,000

D - Expected turnover £M of existing £17.32 £22.00 £22.00 convenience floorspace

E - Surplus/deficit expenditure £M n/a £22.82 £25.04

F - Additional sales floorspace n/a 2,282 2,504 capacity sq m net

G - Additional gross floorspace n/a 3,259 3,578 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix L B - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed at £10,000 per sq m net D - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.9 The figures in Table 10.2 indicate that in 2006 the average sales density for convenience sales floorspace in Church Street/Edgware Road District Centre was £7,872 per sqm net, which is a reasonably high figure. The capacity assessment assumes that the development of a food store on the west side of Edgware Road will help the District Centre to increase its existing market share of convenience expenditure in the future.

10.10 Surplus convenience expenditure in this centre is expected to be £22.82 million in 2011 and £25.04 million by 2016, assuming that a new food store can significantly increase the centre’s market share of convenience expenditure. On this basis, the quantitative floorspace capacity is 3,259 sqm gross by 2011 or 3,578 by 2016 in Church Street/Edgware Road.

10.11 Table 10.3 projects available comparison expenditure on the basis that Church Street/Edgware Road District Centre can maintain its existing 2006 market share of expenditure. However, in reality major retail development elsewhere outside Westminster may result in a decrease in this District Centre’s market share, for example the White City development in Shepherd’s Bush West London. The comparison projections could be viewed as a maximum figure in view of the likely increase in competition.

10.12 The figures in Table 10.3 indicate that in 2006 the average sales density for comparison sales floorspace was £4,959 per sqm net in Church Street/Edgware Road District Centre. This figure is a reasonable sales density for high street comparison shops.

10.13 Surplus comparison expenditure in this centre is expected to be £3.30 million by 2011 and £6.96 million by 2016. As indicated above these estimates could be viewed as maximum figures bearing in mind the proposed development at White City, Shepherd’s Bush. The quantitative floorspace capacity is 883 sqm gross by 2011, or 1,789 sqm gross by 2016 in Church Street/Edgware Road.

Table 10.3 – Comparison Floorspace Capacity 2006 to 2011 in Church Street/Edgware Road District Centre

2006 2011 2016

A - Total expenditure attracted to £26.28 £31.62 £37.47 Church St./Edgware Rd. Centre £M

B - Comparison floorspace sq m net 5,300 5,300 5,300

C - Turnover density £ per sq m £4,959 £5,343 £5,755

D - Expected turnover £M of existing £26.28 £28.32 £30.50 convenience floorspace

E - Surplus/deficit expenditure £M n/a £3.30 £6.96

F - Additional sales floorspace n/a 618 1,210 capacity sq m net

G - Additional gross floorspace n/a 883 1,729 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix L B - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed to grow at 1.5% per annum D - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

Operator Demand for Space

10.14 The results of a canvas of national operators is shown in Appendix M. questionnaire asking about their requirements in Westminster. In total only 13 companies indicated that they do have a requirement in the near future in Westminster. The most popular location in which respondents wished to open a new unit was Marylebone with four identifying it specifically. Queensway/Westbourne Grove and St John’s Wood District Centres were the next most popular locations with three respondents identifying each as a location for a prospective new unit. Church Street and Praed Street were third most popular with 2 respondents identifying them in particular as a location for a new unit. Warwick Way/Tachbrook Street and Harrow Road were the least popular locations identified by respondents for a new unit, with only one specifically identifying each terms.

Development Opportunities

10.15 The large development site on the west side of Edgware Road (283-317 Edgware Road) is expected to include a food supermarket. This proposed food store will need to significantly increase Church Street/Edgware Road District Centre’s market share of convenience expenditure, and the development is likely to meet the need for convenience floorspace for the foreseeable future. There are no other identified vacant or underused sites near this District Centre identified in the UDP.

10.16 The additional comparison retail floorspace potential shown in this section may only be achieved by one or a combination of the following:

the occupation of vacant units by Class A1 use;

redevelopment of existing commercial floorspace to provide higher density development; and

the change of use of non-retail uses to retail floorspace.

10.17 The absence of development sites and the projected need for A1 retail floorspace suggests that the Council should continue to control and prevent the loss of existing Class A1 floorspace.

10.18 This District Centre was found to be under-performing in comparison with Westminster’s other District Shopping Centres. Improvements may be achievable by introducing a wider variety of supporting shops and service uses to complement the existing convenience goods stores and street market. The quality of the retail offer, and the variety of entertainment and evening economy uses will be important, maybe more so than increasing the actual amount of retail floor space in this centre. Lost expenditure could potentially be encouraged back into this centre by improving the quality of the retail offer.

10.19 Should a major supermarket be built on the ‘West End Green’ site to the west of Church Street, this should easily meet the requirement for convenience floor space in this area, and would help increase this centre’s market share of expenditure. The predicted demand for comparison floorspace would be met in the Primary Shopping Frontages and the rest of the West End, as it is likely that a high proportion of retail expenditure is being catered for in these areas already.

10.20 Westminster’s UDP policies state that new retail development should primarily be located within the existing hierarchy of defined shopping centres inside the CAZ, District and Local Shopping centres.

10.21 Although there may be a threat to Westminster’s shopping centres once the White City development in Shepherds Bush comes on stream in 2008, it is likely that this new development would attract different customers to those visiting Westminster’s District Shopping Centres. The latter serve their local catchment areas and cater for the passing trade of workers and visitors. Church Street/Edgware Road’s catchment area comprises a high proportion of relatively low-income residents. Car ownership of visitors is lower than for the other District Centres. Almost 80% of them were found to have walked to the centre, so it would appear unlikely that these customers would travel to White City on a regular basis once it opens instead of using their local shops.

10.22 In terms of required floorspace, it should be noted that the retail capacity estimates cited in this report may generally be under-estimates as they are based on a capped population estimate as used by the Greater London Authority (GLA). They are also calculated using catchment areas based on postcode boundaries from where the District Centre is expected to derive most of its trade which may not represent the whole catchment area of each centre, and on population expenditure which is in part based on in-street survey responses. These figures combined may not represent actual expenditure within this centre and from its catchment area, therefore the demand levels detailed are somewhat subjective. In Church Street/Edgware Road for example demand for additional convenience floorspace is shown to be high. This does not however take into account the volume of convenience goods, including fresh produce, that is already available on the Church Street market. This, along with the proposed development at West End Green should easily meet demand for retail floorspace in this centre. Due to Westminster’s nature, many of the District Centre catchment areas are also likely to overlap making actual demand for floorspace within any one District Centre difficult to estimate.

11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES

In terms of its vitality and viability and general economic health this centre is still considered to be “neutral”, and this situation has not changed since the 2002 health check.

Strengths

Church Street/Edgware Road is a relatively large centre, compared with the other 6 District Centres in Westminster, and has a moderately good range of shops. The centre has a few national multiples and a good range of specialist and independent retailers.

A large street market is held in Church Street with about 250 stalls. These stalls provide a wide range of food and grocery products and comparison goods.

There is a selection of food/grocery stores and one supermarket within the District Centre, and as such it attracts a high proportion of food and grocery shopping trips.

Church Street/Edgware Road has a dual role serving local residents, and those from other parts of west London, as well as commuters and visitors from across London and beyond.

The public transport links to Church Street/Edgware Road are extremely good with four underground stations, 7 bus links, and one mainline railway station. This is reflected in the number of users traveling by public transport and the low car usage of visitors to the main shopping streets here. A fairly high proportion of users regularly walk to this centre.

Church Street/Edgware Road is a ‘T’ shaped centre and the distance from one end to the other is quite short, enabling customers to visit all parts of the centre easily during their shopping trip.

Pedestrian flow information indicates that Church Street/Edgware Road District Centre is a busy centre during the day, however it is rather quiet during the evening.

Weaknesses

Church Street/Edgware Road has a poor range of places to eat and drink. Its entertainment and leisure facilities received varying ratings when compared with the other 6 District Centres in Westminster from visitors, residents and businesses. They received particularly poor ratings from business occupiers.

The average expenditure amongst visitors is lower than average for all of the District Centres combined, and the duration of customers’ stays in the centre is one of the shortest for all 7 of the District Centres.

The amount of vacant floorspace here is nearly triple the average for all 7 District Centres suggesting that demand for premises is fairly weak. The vacancy rate has however fallen very slightly since 2002, suggesting that demand for premises is at least stable.

The business survey suggests that occupiers in this centre perceive their trading performance more poorly than in any of the other 6 District Centres. Views on present and expected future performance were generally mixed. However, opinions regarding past performance were particularly negative with half of the occupiers reporting a decline in performance over the last 12 months. A large number of occupiers suggested that high overheads/rents were a major constraint on their business.

The availability and price of car parking were generally ranked as poor in the Church Street/Edgware Road District Centre by residents and local business occupiers, and these were major factors cited by businesses as constraints they face. Visitors had relatively positive views about car parking.

Although views on safety and security issues in this centre were mixed, it was consistently ranked as 6th out of the 7 District Centres in this regard and a significant number of visitors and businesses considered improvements in these areas to be important.

Opportunities

The proposed mixed use development on the west side of Edgware Road (Proposal Site R4 in the UDP) if built, should increase the number of potential customers within the local catchment area (over 200 residential units plus holiday lets).

The proposed food supermarket could also increase the number of visitors to the centre which may generate linked shopping trips to the rest of the centre.

Threats

Church Street/Edgware Road District Centre may come under pressure from retail development proposed around Paddington Basin, depending on the nature of uses.

The proposed food store in the mixed use development on the west side of Edgware Road (Proposal Site R4 in the UDP) may have some internal impact on other shops within the District Centre, which may only be partially offset by the generation of additional linked shopping trips.

Appendix A

Methodology

Diversity of main town centre uses

i. Information relating to existing shopping facilities have been collected, based on the Council’s District Centre land use survey 2005, updated where necessary. The total ground floor retail floorspace has been analysed and broken down into use classes/key categories e.g. A1, A2, A3/A4/A5 and vacant shop units. The floorspace figures exclude uses such as B1 office uses and residential units which do not attract visiting members of the public. The definitions of A1 comparison and A1 convenience and other uses are set out at the end of this methodology statement.

ii. EGI’s Retailer Requirements provide published floorspace requirements for multiple operators. This has been used to assess the level of demand for floorspace in each of Westminster’s District Centres, and includes details of existing retailers who may wish to change. This has been supported by data from the postal survey of occupiers in each District Centre. A canvas of over 300 national multiple operators was also undertaken.

Vacancy Rate iii. The proportion of vacant street level property has been calculated from the land use survey 2006, and comparisons between each centre and the GOAD national vacancy rate have been undertaken.

Pedestrian Footfall iv. Pedestrian Market Research Services Ltd. (PMRS) were commissioned to undertake pedestrian flow count surveys in each District Centre. Flow measurements were recorded in the afternoon (3 pm to 5 pm) and night-time (9 pm to 11 pm) in each centre. Flow counts were undertaken at each point for 5 minutes per hour and the counts have been factored up to provide an hourly estimate.

Accessibility v. Accessibility is a key issue addressed in PPS6 and is an essential criterion in ensuring the vitality and viability of centres. The Health Check analysis reviews transport services (bus, rail and underground) serving each District Centre. The location, quality, quantity and price of car parking and the pedestrian linkages in each centre has been assessed. vi. Data from the attitudinal surveys, including anecdotal views from business occupiers, visitors and local residents in relation to public transport, car parking, congestion and other factors affecting accessibility have been undertaken.

Attitudinal Surveys vii. Attitudinal surveys have been used to feed into the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of each centre, focusing on a wide range of issues. The following survey analysis has been undertaken:

o household telephone survey of local residents;

o on-street visitor survey;

o business occupier survey; and

o canvas of multiple operators. viii. Household Survey: This survey was undertaken by NEMS Market Research and the results have been used to model existing shopping patterns of the local catchment area surrounding each District Centre. The aim of this survey was to capture the views of local residents who regularly visit each District Centre and also residents who do not necessarily shop or visit their nearest centre. On average at least 100 interviews have been completed within each catchment area (657 completed interviews in total – conducted between 13th October and 4th November 2006). The household surveys have been used to assess how residents use their local District Centre, or otherwise, and to obtain their views on the strengths and weakness of their centre, and other destinations visited for shopping.

ix. On-Street Visitor Surveys: NEMS has undertaken on-street visitor surveys in the 7 District Centres. These surveys help to establish the views of customers. A survey of at least 100 customers (completed interviews) has been undertaken within each centre (776 in total). The surveys were conducted during 11th and 20th October 2006. The breakdown of interviews for each day of the week is as follows:

Day Queensway/ Church Harrow Marylebone Warwick Praed St John’s Westbourne Street/ Road High Street Way/ Street Wood Grove Edgware Tachbrook Monday 2 - 23 32 - - - Tuesday - - - - 25 23 - Wednesday 24 43 44 38 23 23 23 Thursday - 43 23 - 23 23 23 Friday 75 0 23 30 18 21 23 Saturday - 23 - - 27 23 45 Total 101 109 113 100 116 113 114

x. Business Occupier Survey: a postal questionnaire was sent to 1,206 retail/leisure/service occupiers within the 7 District Centres. The number sent in each centre varied depending on the size of the centre. In total 177 questionnaires were completed and returned (a response rate of 15%).

xi. Canvas of Multiple Operators: a questionnaire was sent to approximately 300 retail/leisure/restaurant multiple operators, who might reasonably be expected to be located within the District Centres. The survey will also include some multiple operators currently represented in the District Centres who may have plans to expand. The questionnaire examined: operators’ perceptions of the centres; potential space requirements; the availability and need for premises and sites; and changes that would be required to make the centres more attractive to them. In total 34 completed questionnaires were returned, a response rate of about 10%.

Perception of Safety and Occurrence of Crime xii. Data from the attitudinal surveys highlighted above have been supported by NLP’s own assessments, comparable with the approach adopted in previous studies including daytime and night-time perceptions of crime/safety. The following elements of security were evaluated: evidence of vandalism and graffiti; evidence of drunkenness, anti-social behaviour, rowdiness; presence of rough sleepers; presence of beggars; evidence of on-street drinking; evidence of touting and illegal street traders, and effectiveness of deterrent measures e.g. CCTV.

Environmental quality xiii. NLP has re-examined the amenity scores provided in the 2002 Health Check Reports. The analysis criterion include: air pollution, noise, clutter, litter and graffiti, landscaping and open space. The analysis has been compared with the 2002 Health Check Survey and 1997 Health Check Surveys, and is based on fieldwork by NLP. The state of the environmental quality in each centre has been supplemented by the attitudinal surveys of visitors, occupiers and residents.

District Centre Boundaries and Frontage Designations xiv. A review of the defined District Centre boundaries was undertaken. Where necessary changes to the boundaries have been recommended.

Retail Capacity Assessment

xv. As indicated above, the business survey, EGI’s retailer requirements, and canvas of operators provides valuable input into the potential operator demand for space within each of the centres. In addition a retail capacity assessment has been undertaken for each centre based on the household and visitor survey results. For each centre a primary catchment area has been defined based on postcode areas, taking into account the proximity of other competing centres. These local catchment areas (approximately 1km around each District Centre) represent the area within which each centre is expected to attract most of its trade. Population and expenditure data has been obtained for each catchment area.

xvi. The household survey results have been used to estimate each centre’s market share of expenditure within their primary catchment area (including the outflow of expenditure to other centres). Expenditure inflow is estimated from the visitor survey results. The amount of expenditure attracted to each District Centre (comparison goods and convenience goods) is compared with the amount of retail floorspace in centre (derived from the Geographical Information System (GIS electronic mapping system) database) and the sales density achieved has been calculated to assess the strength of trading in each centre. Available expenditure has been projected into the future to assess the potential scope for new retail floorspace in each centre.

Health Check Outputs xvii. The analysis of each District Centre has involved site visits by the NLP team, desk research, and analysis of the survey results. The analysis provides a comprehensive SWOT analysis into the strengths and weaknesses of each centre.

Appendix B

PPS6 – Measures of Vitality and Viability

diversity of main town centre uses (by number, type and amount of floorspace): the amount of space in use for different functions – such as offices; shopping; leisure, cultural and entertainment activities; pubs, cafes and restaurants; and, hotels; the amount of retail, leisure and office floorspace in edge-of-centre and out- of-centre locations; the potential capacity for growth or change of centres in the network: opportunities for centres to expand or consolidate, typically measured in the amount of land available for new or more intensive forms of town centre development; retailer representation and intentions to change representation: existence and changes in representation of types of retailer, including street markets, and the demand of retailers wanting to come into the centre, or to change their representation in the centre, or to reduce or close their representation; shopping rents: pattern of movement in Zone A rents within primary shopping areas (i.e. the rental value for the first 6 metres depth of floorspace in retail units from the shop window); proportion of vacant street level property: vacancies can arise even in the strongest town centres, and this indicator must be used with care. Vacancies in secondary frontages and changes to other uses will also be useful indicators; commercial yields on non-domestic property (i.e. the capital value in relation to the expected market rental): demonstrates the confidence of investors in the long-term profitability of the centre for retail, office and other commercial developments. This indicator should be used with care; pedestrian flows (footfall): a key indicator of the vitality of shopping streets, measured by the numbers and movement of people on the streets, in different parts of the centre at different times of the day and evening, who are available for businesses to attract into shops, restaurants or other facilities; accessibility: ease and convenience of access by a choice of means of travel, including – the quality, quantity and type of car parking; the frequency and quality of public transport services and the range of customer origins served; and, the quality of provision for pedestrians, cyclists and disabled people and the ease of access from main arrival points to the main attractions; customer and residents’ views and behaviour: regular surveys will help authorities in monitoring and evaluating the effectiveness of town centre improvements and in setting further priorities. Interviews in the town centre and at home can be used to establish views of both users and non-users of the centre, including the views of residents living in or close to the centre. This information could also establish the degree of linked trips;

perception of safety and occurrence of crime: should include views and information on safety and security, and where appropriate, information for monitoring the evening and night-time economy; and state of the town centre environmental quality: should include information on problems (such as air pollution, noise, clutter, litter and graffiti) and positive factors (such as trees, landscaping and open spaces).

Appendix C

NLP’s Attractions Appraisal

NLP's Attractions Appraisal

Queensway/Westbourne Marylebone High St. St John's Wood Edgware R/Church St Warwick Way/Tachbrook Praed Street Harrow Road Attractions 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Retail Provision

Prominence of multiple retailers 2 2 1 2 1 1 0 0 0 1 0 0 0 0

Prominence of independent shops 2 2 2 2 1 1 2 2 2 2 2 2 2 2

Availability of food shopping 1 2 1 2 2 2 2 1 2 1 2 0 2 2

Prominence of specialist shops 1 1 1 2 2 2 2 1 1 1 0 1 2 2

Quality of market (frequency, variety etc) ------2 2 1 1 - - - -

Quality of retail environment 1 1 2 2 2 2 0 1 1 1 1 2 0 0

Art/Culture

Quality of restaurants (availability/number etc) 2 2 2 2 2 2 1 1 2 1 2 2 0 0 Quality of pub/club/bars 1 1 2 2 1 1 1 1 1 1 1 1 0 0 Range of cultural/community events (theatres, concerts) 1 1 0 0 0 0 1 0 0 0 0 0 0 0 Availability of sports and leisure facilities 2 2 0 0 0 0 0 0 0 0 0 0 1 1 Service Provision

Local services (information, library etc) 2 1 1 0 2 2 1 1 1 1 0 0 0 0

Employment/office space 1 2 1 1 1 1 0 0 1 1 1 1 1 0

Bank/building society provision 1 1 2 2 1 1 0 0 0 0 1 1 0 0

Total 17 18 15 17 15 15 12 10 12 11 10 10 8 7

Percentage 65.4 69.2 57.7 65.4 57.7 57.7 46.2 38.5 46.2 42.3 38.5 38.5 30.8 26.9 Rank 1 .=2 .=2 .=4 .=4 6 7

Appendix D

NLP’s Day-Time Amenity Appraisal

NLP's Day Time Amenity Appraisal Marylebone High St. St John's Wood Warwick/Tachbrook Queensway/Westbourne Praed Street Harrow Road Edgware/Church St. 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Environment Issues

Presence of litter 2 2 2 2 0 2 1 1 2 2 0 1 0 1 Presence of refuse bags on the street 2 2 1 2 1 2 2 1 2 2 0 0 0 1 Evidence of street fouling 1 2 2 2 2 2 1 2 2 2 0 1 0 2 Presence of glass/glasses/other debris incl. food and food containers 2 2 2 2 1 2 1 1 1 1 0 1 0 2 Condition 2 2 2 2 0 1 1 1 1 1 1 1 0 1 Quality of buildings 2 2 2 2 1 1 1 1 1 1 1 1 0 0 Special features (pedestrianisation, street furniture etc) 1 1 1 1 1 1 1 1 0 0 1 0 1 1 Impact of vacant sites 1 2 2 2 0 2 1 1 0 1 1 1 0 1 Safety and Security Issues Evidence of vandalism and graffiti (incl. on street furniture) 2 2 2 2 1 2 1 2 1 1 0 1 0 1 Security during shopping hours (availability, access, security etc( 2 2 1 1 1 1 2 2 0 1 1 1 1 1 Ease of passage for pedestrians (inc. presence of obstacles e.g. illegally parked vehicles 0 2 1 1 1 1 1 1 0 1 1 1 2 1 Evidence of drunkenness, anti-social, behaviour, rowdiness 2 2 2 2 1 2 2 2 1 2 2 2 1 0 Presence of rough sleepers 2 2 2 2 2 2 2 2 2 1 2 2 2 0 Presence of beggars 2 2 2 2 2 2 1 1 0 2 2 2 0 1 Presence of street drinkers 2 2 2 2 2 2 2 2 2 2 1 2 0 1 Evidence of touting (e.g. mini cabs, rickshaws, prostitution, drug dealing etc) 2 2 2 2 2 2 2 1 2 2 2 2 2 2 Presence of illegal street traders, e.g. counterfeit goods, hot dogs, peanuts etc 2 2 2 2 2 2 2 2 2 2 1 2 1 1 Effectiveness of any deterrent measure (CCTV, police patrols, door security etc) 1 1 1 1 1 1 2 2 1 1 1 1 2 1 Quality of street lighting 2 1 1 2 1 1 1 1 1 1 1 1 1 1 Safety perception in shopping hours 2 2 2 2 1 1 1 1 1 2 0 1 0 0 Identity of town centre

Features which identify the centre (e.g. flagship stores, buildings etc) 2 1 1 1 1 0 2 2 1 1 0 0 2 0 Promotion/street events 0 0 0 0 0 1 0 0 0 0 0 0 1 1 Feel good factor of town centre' 2 2 2 2 1 1 1 1 1 1 0 0 0 0 Total 38 40 37 39 25 34 31 31 24 30 18 24 16 20

Percentage 82.6 87.0 80.4 84.8 54.3 73.9 67.4 67.4 52.2 65.2 39.1 52.2 34.8 43.5 Rank 1 1 2 2 4 3 3 4 5 5 6 6 7 7

Appendix E

NLP’s Night-Time Amenity Appraisal

NLP's Night Time Appraisal Marylebone High St. St John's Wood Warwick/Tachbrook Queensway/Westbourne Praed Street Edgware/Church St. Harrow Road 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 2002 2006 Environmental Issues Presence of litter 1 1 2 2 0 1 1 1 1 1 0 1 1 1 Presence of refuse bags on the street 1 1 1 0 1 0 2 0 1 0 0 1 1 1 Evidence of street fouling 2 2 2 2 2 2 1 2 1 1 1 1 1 2

Presence of glass/glasses/other debris incl. 2 2 2 2 1 1 1 1 1 1 1 1 1 1 food and food containers/wrapping Security and Crime Issues Feeling of security 2 2 2 2 1 1 1 2 1 1 0 1 0 0 Evidence of Vandalism and Graffiti 2 2 2 2 1 2 1 2 1 1 0 1 0 0 (incl. on street furniture) Ease of passage for pedestrians (incl. presence 2 2 2 2 2 2 1 1 2 2 2 2 2 2 of obstacles eg illegally parked vehicles) Evidence of drunkenness, anti-social 2 2 2 2 1 2 1 2 2 2 0 1 1 2 Behaviour, rowdiness Presence of rough sleepers 2 2 2 2 2 2 1 2 1 2 1 2 2 2 Presence of beggars 2 2 2 2 2 2 1 2 2 2 2 2 2 2 Presence of street drinkers 2 2 2 2 1 2 1 2 1 2 0 1 1 2 Presence of illegal street traders 2 2 2 2 2 2 1 2 2 2 2 2 1 2 e.g counterfeit goods, hot dogs, peanuts etc. Evidence of touting (e.g. mini cabs, rickshaws, 2 2 2 2 2 2 1 2 2 2 2 2 2 2 Prostitution, drug dealing etc.) Effectiveness of any deterrent measures 1 1 1 1 1 1 1 1 1 1 1 1 1 1 (CCTV, police patrols, door security etc) Quality of street lighting 2 2 1 2 1 1 1 1 1 1 1 1 1 1 Safety perception out of shopping hours 2 2 2 2 1 1 1 1 1 1 0 0 0 0

Identity of town centre Features which identify the centre 2 2 1 1 1 1 2 2 1 1 1 1 0 0 (e.g. quality of food and drink premises, building etc) Promotion/ Street events 1 0 1 1 1 1 1 0 1 0 0 0 0 0 ‘Feel good’ factor of centre at night 2 2 2 2 1 1 1 1 1 1 0 1 0 0 Total 34 33 33 33 24 27 21 27 24 24 14 22 17 21

Percentage 89.5% 86.8% 86.8% 86.8% 63.2% 71.1% 55.3% 71.1% 63.2% 63.2% 36.8% 57.9% 44.7% 55.3%

Rank 1 (=)1 2 (=)1 (=)3 (=)3 5 (=)3 (=)3 5 7 6 6 7

Appendix F

PMRS Pedestrian Flowcounts October 2006

Table F.1: PMRS Day-time Pedestrian Flow Counts

Average Pedestrian Flow Location Index 3pm - 5pm 1 Queensway 2033 253% 2 Edgware Road 1821 226% 3 Marylebone High Street 1478 184% 4 Praed Street 1150 143% 5 Warwick Way 876 109% 6 St Johns Wood 733 91% 7 Harrow Road 710 88% Average 805 100

Average Average number of pedestrians passing each count point in both directions Pedestrian Flow

Index Percentage of average flow all centres

Table F.2: PMRS Night-time Pedestrian Flow Counts

Average Pedestrian Flow Location Index 9pm - 11pm 1 Edgware Road 1237 350% 2 Praed Street 810 229% 3 Queensway 645 183% 4 Marylebone High Street 633 179% 5 Warwick Way 537 152% 6 Harrow Road 344 97% 7 St Johns Wood 178 50% Average 353 100

Average Average number of pedestrians passing each count point in both directions Pedestrian Flow

Index Percentage of average flow all centres

Table F.3: Church Street/Edgware Road District Centre Day and Night-Time Pedestrian Flows

3pm - 5pm 9pm - 11pm Grid References STREET & ADDRESS Note Count Index Count Index OSE OSN 454 Edgware Road 660 36 150 12 526720.41 182082.58 436 Edgware Road 1,170 64 570 46 526764.05 182036.29 371-373 Edgware Road 720 40 90 7 526779.6 181987.02 402 Edgware Road 1,020 56 960 78 526842.42 181955.28 Darent House, 94 Church Street 1,680 92 570 46 526899.29 181952.29 62-64 Church Street 960 53 120 10 526972.91 182030.26 55 Church Street 1,470 81 150 12 526999.36 182031.43 119-123 Church Street 2,310 127 240 19 526910.94 181936.91 378-380 Edgware Road 2,580 142 840 68 526896.32 181900.71 346-348 Edgware Road 2,910 160 1,080 87 526960.13 181832.93 314 Edgware Road 2,970 163 1,110 90 527009.16 181771.57 41 Bell Street 420 23 120 10 527103.82 181814.55 50 Bell Street 300 16 210 17 527147.9 181821.02 306 Edgware Road 3,060 168 1,170 95 527035.33 181737.57 258-264 Edgware Road 2,730 150 930 75 527112.9 181662.96 Chapel Street 2,010 110 1,260 102 527175.9 181660.73 224 Edgware Road 2,850 157 2,250 182 527197.56 181575.66 200 Edgware Road 2,580 142 1,530 124 527275.92 181493.99 164-176 Edgware Road 2,670 147 2,280 184 527348.34 181415.29 136 Edgware Road 2,340 129 2,550 206 527424.14 181334.41 90-100 Edgware Road 2,370 130 2,040 165 527514.67 181243.01 74 Edgware Road 1,740 96 2,130 172 527567.91 181186.47 40 Edgware Road 2,160 119 2,940 238 527640.65 181116.37 25 Edgware Road 750 41 1,500 121 527607.92 181111.08 57 Edgware Road 1,230 68 2,310 187 527515.66 181206.64 97 Edgware Road 1,380 76 2,910 235 527429.69 181294.92 159-169 Edgware Road 2,490 137 2,580 209 527267 181458.61 187 Edgware Road 2,040 112 990 80 527200.2 181535 213 Edgware Road 1,770 97 900 73 527137.37 181602.45 7 Praed Street 1,290 71 630 51 527087.44 181574.01 1,821 100 1,237 100

Figure F.1: Church Street/Edgware Road District Centre Day and Night-Time Pedestrian Flow comparison

EDGWARE ROAD - OCTOBER 2006

3500

3000

2500 W O L F N A I 2000 R T S E D E

P 1500 D E X E D N I 1000

500

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

COUNT POINTS

3pm - 5pm 9pm - 11pm

Appendix G

In-Street Visitor Survey Results Church Street-Edgware Road Westminster In Street Survey Page 33 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q01 What is the main purpose of your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Shopping for food only 56.0% 61 40.8% 20 68.3% 41 50.0% 25 64.1% 25 56.3% 9 44.4% 20 63.9% 39 Shopping for non-food goods 8.3% 9 14.3% 7 3.3% 2 10.0% 5 5.1% 2 6.3% 1 11.1% 5 4.9% 3 only Shopping for both food & 2.8% 3 4.1% 2 1.7% 1 6.0% 3 0.0% 0 0.0% 0 4.4% 2 1.6% 1 non-food items Shopping for specialist foods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / goods / items specific to centre Window shopping 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 1.6% 1 To visit the Market 9.2% 10 4.1% 2 13.3% 8 10.0% 5 10.3% 4 6.3% 1 13.3% 6 6.6% 4 To visit a restaurant / café / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 public house To have a walk / stroll 7.3% 8 10.2% 5 5.0% 3 10.0% 5 5.1% 2 6.3% 1 4.4% 2 9.8% 6 around To use services e.g. bank, 1.8% 2 0.0% 0 3.3% 2 2.0% 1 0.0% 0 6.3% 1 2.2% 1 1.6% 1 post office, hairdresser Work / business purposes 18.3% 20 22.4% 11 15.0% 9 18.0% 9 15.4% 6 18.8% 3 24.4% 11 13.1% 8 Healthcare e.g. doctor, 1.8% 2 0.0% 0 3.3% 2 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 dentist, optician Social / leisure reason e.g. 3.7% 4 6.1% 3 1.7% 1 2.0% 1 2.6% 1 12.5% 2 0.0% 0 6.6% 4 meeting friends, going to gym Tourism, e.g. holiday, day 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 trip Other 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 1.6% 1 Going to school / college 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Live here 2.8% 3 2.0% 1 3.3% 2 2.0% 1 5.1% 2 0.0% 0 4.4% 2 1.6% 1 Going to the hospital 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Going home 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (None) 5.5% 6 8.2% 4 3.3% 2 10.0% 5 2.6% 1 0.0% 0 8.9% 4 3.3% 2 Base: 109 49 60 50 39 16 45 61

Q02 Do you intend to do any shopping in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who did not mention shopping for food, non food or both food and non food at Q01

Yes 35.0% 14 28.6% 6 42.1% 8 21.1% 4 41.7% 5 71.4% 5 36.8% 7 35.0% 7 No 65.0% 26 71.4% 15 57.9% 11 78.9% 15 58.3% 7 28.6% 2 63.2% 12 65.0% 13 Base: 40 21 19 19 12 7 19 20

Q03 What do you intend to buy in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who intend to shop in the centre at Q01

Food and groceries 89.2% 74 91.2% 31 87.8% 43 91.4% 32 84.4% 27 92.9% 13 84.8% 28 93.8% 45 Newspapers / Magazines 6.0% 5 11.8% 4 2.0% 1 2.9% 1 6.3% 2 14.3% 2 6.1% 2 6.3% 3 Confectionery / Tobacco 4.8% 4 8.8% 3 2.0% 1 8.6% 3 3.1% 1 0.0% 0 9.1% 3 2.1% 1 Clothing / Footwear 1.2% 1 0.0% 0 2.0% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Furniture / Carpets / Soft 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 furnishings Domestic electrical goods 1.2% 1 2.9% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 Other electrical goods (TV, 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hi-fi etc) DIY / Hardware / Gardening 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other household goods 1.2% 1 2.9% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 Gifts / Jewellery / China and 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Glass Books / CD’s / DVDs / Toys 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 / Hobbies Health / Beauty / Chemist 1.2% 1 0.0% 0 2.0% 1 2.9% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 items Specialist foods / goods / 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 items specific to that centre Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Flowers 3.6% 3 2.9% 1 4.1% 2 0.0% 0 9.4% 3 0.0% 0 6.1% 2 2.1% 1 (Don’t know) 4.8% 4 2.9% 1 6.1% 3 2.9% 1 6.3% 2 7.1% 1 6.1% 2 2.1% 1 Base: 83 34 49 35 32 14 33 48

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 34 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q04 Approximately how much will you spend in total on each of the following during your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street? Those who intend to shop in the centre at Q01

Food & Grocery

Nothing 7.2% 6 8.8% 3 6.1% 3 5.7% 2 12.5% 4 0.0% 0 9.1% 3 6.3% 3 Less than £5.00 10.8% 9 17.6% 6 6.1% 3 17.1% 6 6.3% 2 7.1% 1 18.2% 6 6.3% 3 £5.01-£10.00 41.0% 34 38.2% 13 42.9% 21 31.4% 11 43.8% 14 57.1% 8 33.3% 11 43.8% 21 £10.01-£20.00 27.7% 23 20.6% 7 32.7% 16 28.6% 10 25.0% 8 28.6% 4 24.2% 8 31.3% 15 £20.01-£30.00 8.4% 7 11.8% 4 6.1% 3 11.4% 4 6.3% 2 7.1% 1 6.1% 2 10.4% 5 £30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £40.01-£50.00 2.4% 2 2.9% 1 2.0% 1 2.9% 1 3.1% 1 0.0% 0 6.1% 2 0.0% 0 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.2% 1 0.0% 0 2.0% 1 0.0% 0 3.1% 1 0.0% 0 0.0% 0 2.1% 1 (Refused) 1.2% 1 0.0% 0 2.0% 1 2.9% 1 0.0% 0 0.0% 0 3.0% 1 0.0% 0 Mean: 11.0 10.7 11.2 11.5 10.5 10.5 11.2 11.0 Base: 83 34 49 35 32 14 33 48

Non-food

Nothing 71.1% 59 67.6% 23 73.5% 36 68.6% 24 75.0% 24 71.4% 10 63.6% 21 77.1% 37 Less than £5.00 16.9% 14 11.8% 4 20.4% 10 14.3% 5 15.6% 5 21.4% 3 21.2% 7 12.5% 6 £5.01-£10.00 7.2% 6 14.7% 5 2.0% 1 8.6% 3 9.4% 3 0.0% 0 12.1% 4 4.2% 2 £10.01-£20.00 2.4% 2 5.9% 2 0.0% 0 5.7% 2 0.0% 0 0.0% 0 3.0% 1 2.1% 1 £20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £30.01-£40.00 1.2% 1 0.0% 0 2.0% 1 2.9% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 £40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.2% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 7.1% 1 0.0% 0 2.1% 1 Mean: 1.77 2.28 1.41 2.86 1.09 0.58 1.89 1.70 Base: 83 34 49 35 32 14 33 48

Eating / drinking out

Nothing 91.6% 76 91.2% 31 91.8% 45 94.3% 33 96.9% 31 85.7% 12 93.9% 31 91.7% 44 Less than £5.00 4.8% 4 5.9% 2 4.1% 2 2.9% 1 3.1% 1 7.1% 1 0.0% 0 6.3% 3 £5.01-£10.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £10.01-£20.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £20.01-£30.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 3.6% 3 2.9% 1 4.1% 2 2.9% 1 0.0% 0 7.1% 1 6.1% 2 2.1% 1 Mean: 0.13 0.15 0.11 0.07 0.08 0.19 0.00 0.16 Base: 83 34 49 35 32 14 33 48

Q05 Do you intend to visit any leisure / entertainment facilities or eat / drink in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

Yes 9.2% 10 16.3% 8 3.3% 2 8.0% 4 10.3% 4 12.5% 2 13.3% 6 4.9% 3 No 89.9% 98 83.7% 41 95.0% 57 92.0% 46 89.7% 35 81.3% 13 86.7% 39 93.4% 57 (Don’t know) 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 1.6% 1 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 35 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q06 And what type of facilities do you intend to visit today? Those who said Yes at Q05

Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pubs / bars 10.0% 1 12.5% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 Restaurants 10.0% 1 12.5% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 Takeaway food 10.0% 1 12.5% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 33.3% 1 Walk about / look around 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cafes / Coffee Shops 10.0% 1 0.0% 0 50.0% 1 0.0% 0 0.0% 0 50.0% 1 0.0% 0 33.3% 1 Theatre / cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 10.0% 1 0.0% 0 50.0% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 Library 20.0% 2 25.0% 2 0.0% 0 0.0% 0 50.0% 2 0.0% 0 33.3% 2 0.0% 0 (Don’t know) 30.0% 3 37.5% 3 0.0% 0 50.0% 2 25.0% 1 0.0% 0 33.3% 2 33.3% 1 Base: 10 8 2 4 4 2 6 3

Q07 How did you travel to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ?

Car-driver 3.7% 4 6.1% 3 1.7% 1 0.0% 0 7.7% 3 6.3% 1 8.9% 4 0.0% 0 Car-passenger 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bus / coach 25.7% 28 32.7% 16 20.0% 12 26.0% 13 23.1% 9 18.8% 3 17.8% 8 29.5% 18 Train / Tube 8.3% 9 14.3% 7 3.3% 2 14.0% 7 5.1% 2 0.0% 0 15.6% 7 3.3% 2 Taxi 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Walked 59.6% 65 40.8% 20 75.0% 45 58.0% 29 61.5% 24 68.8% 11 53.3% 24 65.6% 40 Bicycle 1.8% 2 4.1% 2 0.0% 0 0.0% 0 2.6% 1 6.3% 1 2.2% 1 1.6% 1 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 109 49 60 50 39 16 45 61

Q08 Where did you park your car in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver at Q07

Supermarket car park 25.0% 1 33.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 25.0% 1 0.0% 0 Work car park 25.0% 1 0.0% 0100.0% 1 0.0% 0 0.0% 0100.0% 1 25.0% 1 0.0% 0 Masterpark / NCP car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Off street public car park 25.0% 1 33.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 25.0% 1 0.0% 0 On-street / car park meter 25.0% 1 33.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 25.0% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Residential parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 4 3 1 0 3 1 4 0

Q09 Was this your first choice place to park ? Those who said car-driver at Q07

Yes 100.0% 4100.0% 3100.0% 1 0.0% 0 100.0% 3100.0% 1100.0% 4 0.0% 0 No 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 4 3 1 0 3 1 4 0

Q10 How long was your journey time to reach Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver / passenger at Q07

0-5 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6-10 minutes 25.0% 1 33.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 25.0% 1 0.0% 0 11-15 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16-30 minutes 25.0% 1 33.3% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 25.0% 1 0.0% 0 30 minutes or more 50.0% 2 33.3% 1100.0% 1 0.0% 0 33.3% 1100.0% 1 50.0% 2 0.0% 0 Base: 4 3 1 0 3 1 4 0

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 36 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q11 Which other shopping centres or towns do you use regularly, i.e. at least once a month ?

No other centre 9.2% 10 10.2% 5 8.3% 5 4.0% 2 12.8% 5 6.3% 1 2.2% 1 11.5% 7 Ashcroft Kings Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baker Street 9.2% 10 10.2% 5 8.3% 5 10.0% 5 12.8% 5 0.0% 0 13.3% 6 6.6% 4 Bayswater 5.5% 6 6.1% 3 5.0% 3 6.0% 3 7.7% 3 0.0% 0 6.7% 3 4.9% 3 Bluewater 3.7% 4 4.1% 2 3.3% 2 6.0% 3 2.6% 1 0.0% 0 6.7% 3 1.6% 1 Brent Cross 19.3% 21 18.4% 9 20.0% 12 24.0% 12 20.5% 8 6.3% 1 24.4% 11 16.4% 10 Broadway Shopping Mall 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Brompton Road 2.8% 3 2.0% 1 3.3% 2 6.0% 3 0.0% 0 0.0% 0 2.2% 1 3.3% 2 Camden Town 5.5% 6 4.1% 2 6.7% 4 6.0% 3 5.1% 2 6.3% 1 6.7% 3 4.9% 3 Church Street – Edgware 5.5% 6 6.1% 3 5.0% 3 4.0% 2 7.7% 3 6.3% 1 8.9% 4 3.3% 2 Road North Covent Garden 6.4% 7 6.1% 3 6.7% 4 6.0% 3 10.3% 4 0.0% 0 13.3% 6 1.6% 1 Edgware Road (south of 11.9% 13 8.2% 4 15.0% 9 10.0% 5 12.8% 5 12.5% 2 17.8% 8 8.2% 5 Harrow Road Flyover) Hammersmith 10.1% 11 8.2% 4 11.7% 7 14.0% 7 7.7% 3 0.0% 0 13.3% 6 8.2% 5 Harrow Road 3.7% 4 4.1% 2 3.3% 2 4.0% 2 2.6% 1 0.0% 0 6.7% 3 1.6% 1 Kensington High Street 9.2% 10 12.2% 6 6.7% 4 10.0% 5 12.8% 5 0.0% 0 11.1% 5 8.2% 5 Kings Road 11.0% 12 12.2% 6 10.0% 6 10.0% 5 15.4% 6 0.0% 0 6.7% 3 14.8% 9 Knightsbridge 18.3% 20 20.4% 10 16.7% 10 18.0% 9 28.2% 11 0.0% 0 20.0% 9 18.0% 11 Ladbroke Grove 5.5% 6 6.1% 3 5.0% 3 6.0% 3 7.7% 3 0.0% 0 4.4% 2 6.6% 4 Marylebone High Street 26.6% 29 32.7% 16 21.7% 13 30.0% 15 28.2% 11 12.5% 2 31.1% 14 23.0% 14 Oxford Street / West End / 74.3% 81 75.5% 37 73.3% 44 84.0% 42 69.2% 27 62.5% 10 75.6% 34 75.4% 46 Regent Street / Bond Street Praed Street 9.2% 10 18.4% 9 1.7% 1 10.0% 5 5.1% 2 12.5% 2 17.8% 8 3.3% 2 Queensway / Westbourne 6.4% 7 6.1% 3 6.7% 4 8.0% 4 2.6% 1 0.0% 0 4.4% 2 8.2% 5 Grove Shepherd’s Bush W12 3.7% 4 4.1% 2 3.3% 2 6.0% 3 2.6% 1 0.0% 0 2.2% 1 4.9% 3 St Johns Wood 1.8% 2 2.0% 1 1.7% 1 4.0% 2 0.0% 0 0.0% 0 2.2% 1 1.6% 1 Tottenham Court Road 3.7% 4 6.1% 3 1.7% 1 8.0% 4 0.0% 0 0.0% 0 4.4% 2 3.3% 2 Vauxhall Bridge Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way / Tachbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Waterloo 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 5.5% 6 6.1% 3 5.0% 3 0.0% 0 2.6% 1 31.3% 5 2.2% 1 8.2% 5 Ealing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Islington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kilburn 3.7% 4 0.0% 0 6.7% 4 4.0% 2 2.6% 1 6.3% 1 2.2% 1 4.9% 3 Lakeside 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 Primrose Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swiss Cottage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 109 49 60 50 39 16 45 61

Q12 Approximately how much time will you spend in the shopping area in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

0-15 minutes 6.4% 7 8.2% 4 5.0% 3 6.0% 3 10.3% 4 0.0% 0 8.9% 4 3.3% 2 16-30 minutes 64.2% 70 59.2% 29 68.3% 41 62.0% 31 74.4% 29 56.3% 9 66.7% 30 65.6% 40 31 minutes – under 1 hour 16.5% 18 12.2% 6 20.0% 12 14.0% 7 12.8% 5 31.3% 5 8.9% 4 21.3% 13 1 – 1 ½ hours 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Over 1 ½ - 2 hours 2.8% 3 2.0% 1 3.3% 2 6.0% 3 0.0% 0 0.0% 0 2.2% 1 3.3% 2 Over 2-3 hours 3.7% 4 8.2% 4 0.0% 0 4.0% 2 2.6% 1 0.0% 0 6.7% 3 0.0% 0 Over 3 hours 4.6% 5 6.1% 3 3.3% 2 4.0% 2 0.0% 0 12.5% 2 4.4% 2 4.9% 3 (Don’t know) 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 37 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q13 How often do you shop in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway- Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Everyday 25.7% 28 18.4% 9 31.7% 19 26.0% 13 25.6% 10 25.0% 4 17.8% 8 32.8% 20 2-3 times a week 33.0% 36 36.7% 18 30.0% 18 22.0% 11 35.9% 14 62.5% 10 33.3% 15 31.1% 19 Once a week 30.3% 33 26.5% 13 33.3% 20 36.0% 18 28.2% 11 12.5% 2 28.9% 13 31.1% 19 Once a fortnight 1.8% 2 2.0% 1 1.7% 1 4.0% 2 0.0% 0 0.0% 0 4.4% 2 0.0% 0 Once a month 3.7% 4 8.2% 4 0.0% 0 6.0% 3 2.6% 1 0.0% 0 6.7% 3 1.6% 1 Less than once a month 1.8% 2 2.0% 1 1.7% 1 0.0% 0 5.1% 2 0.0% 0 4.4% 2 0.0% 0 Never 2.8% 3 4.1% 2 1.7% 1 6.0% 3 0.0% 0 0.0% 0 2.2% 1 3.3% 2 (Don’t know) 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 Base: 109 49 60 50 39 16 45 61

Mean Score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q14 Please rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in respect of the following factors?

Availability of parking

Very good 6.4% 7 6.1% 3 6.7% 4 8.0% 4 5.1% 2 6.3% 1 8.9% 4 4.9% 3 Quite good 33.9% 37 38.8% 19 30.0% 18 34.0% 17 35.9% 14 31.3% 5 35.6% 16 31.1% 19 Neither good nor poor 26.6% 29 20.4% 10 31.7% 19 26.0% 13 28.2% 11 25.0% 4 17.8% 8 34.4% 21 Quite poor 17.4% 19 14.3% 7 20.0% 12 16.0% 8 12.8% 5 25.0% 4 22.2% 10 13.1% 8 Very poor 4.6% 5 10.2% 5 0.0% 0 2.0% 1 10.3% 4 0.0% 0 6.7% 3 3.3% 2 (Don’t know) 11.0% 12 10.2% 5 11.7% 7 14.0% 7 7.7% 3 12.5% 2 8.9% 4 13.1% 8 Mean: 3.23 3.18 3.26 3.35 3.14 3.21 3.20 3.25 Base: 109 49 60 50 39 16 45 61

Parking charges

Very good 5.5% 6 4.1% 2 6.7% 4 8.0% 4 2.6% 1 6.3% 1 8.9% 4 1.6% 1 Quite good 37.6% 41 40.8% 20 35.0% 21 32.0% 16 46.2% 18 37.5% 6 35.6% 16 39.3% 24 Neither good nor poor 22.0% 24 20.4% 10 23.3% 14 22.0% 11 20.5% 8 18.8% 3 17.8% 8 26.2% 16 Quite poor 16.5% 18 18.4% 9 15.0% 9 16.0% 8 12.8% 5 25.0% 4 20.0% 9 13.1% 8 Very poor 5.5% 6 6.1% 3 5.0% 3 6.0% 3 7.7% 3 0.0% 0 8.9% 4 3.3% 2 (Don’t know) 12.8% 14 10.2% 5 15.0% 9 16.0% 8 10.3% 4 12.5% 2 8.9% 4 16.4% 10 Mean: 3.24 3.20 3.27 3.24 3.26 3.29 3.17 3.27 Base: 109 49 60 50 39 16 45 61

Traffic congestion

Very good 4.6% 5 2.0% 1 6.7% 4 8.0% 4 2.6% 1 0.0% 0 8.9% 4 1.6% 1 Quite good 34.9% 38 28.6% 14 40.0% 24 30.0% 15 41.0% 16 31.3% 5 33.3% 15 36.1% 22 Neither good nor poor 39.5% 43 46.9% 23 33.3% 20 42.0% 21 41.0% 16 37.5% 6 33.3% 15 45.9% 28 Quite poor 13.8% 15 12.2% 6 15.0% 9 12.0% 6 5.1% 2 31.3% 5 15.6% 7 9.8% 6 Very poor 2.8% 3 6.1% 3 0.0% 0 2.0% 1 5.1% 2 0.0% 0 2.2% 1 3.3% 2 (Don’t know) 4.6% 5 4.1% 2 5.0% 3 6.0% 3 5.1% 2 0.0% 0 6.7% 3 3.3% 2 Mean: 3.26 3.09 3.40 3.32 3.32 3.00 3.33 3.24 Base: 109 49 60 50 39 16 45 61

Bus service

Very good 10.1% 11 10.2% 5 10.0% 6 8.0% 4 15.4% 6 6.3% 1 8.9% 4 11.5% 7 Quite good 66.1% 72 69.4% 34 63.3% 38 76.0% 38 48.7% 19 68.8% 11 71.1% 32 62.3% 38 Neither good nor poor 22.0% 24 16.3% 8 26.7% 16 14.0% 7 33.3% 13 25.0% 4 15.6% 7 26.2% 16 Quite poor 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Mean: 3.86 3.90 3.83 3.94 3.77 3.81 3.89 3.85 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 38 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Personal safety

Very good 13.8% 15 12.2% 6 15.0% 9 14.0% 7 15.4% 6 6.3% 1 13.3% 6 14.8% 9 Quite good 56.0% 61 49.0% 24 61.7% 37 56.0% 28 53.8% 21 62.5% 10 48.9% 22 60.7% 37 Neither good nor poor 28.4% 31 36.7% 18 21.7% 13 26.0% 13 30.8% 12 31.3% 5 33.3% 15 24.6% 15 Quite poor 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Mean: 3.83 3.75 3.90 3.84 3.85 3.75 3.75 3.90 Base: 109 49 60 50 39 16 45 61

Range of shops and services available

Very good 11.9% 13 12.2% 6 11.7% 7 12.0% 6 12.8% 5 0.0% 0 11.1% 5 13.1% 8 Quite good 55.0% 60 51.0% 25 58.3% 35 52.0% 26 64.1% 25 50.0% 8 51.1% 23 57.4% 35 Neither good nor poor 27.5% 30 30.6% 15 25.0% 15 34.0% 17 15.4% 6 37.5% 6 26.7% 12 27.9% 17 Quite poor 5.5% 6 6.1% 3 5.0% 3 2.0% 1 7.7% 3 12.5% 2 11.1% 5 1.6% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 3.73 3.69 3.77 3.74 3.82 3.38 3.62 3.82 Base: 109 49 60 50 39 16 45 61

Quality of shops and services available

Very good 11.0% 12 10.2% 5 11.7% 7 16.0% 8 5.1% 2 12.5% 2 11.1% 5 11.5% 7 Quite good 55.0% 60 63.3% 31 48.3% 29 56.0% 28 64.1% 25 25.0% 4 53.3% 24 55.7% 34 Neither good nor poor 26.6% 29 22.4% 11 30.0% 18 26.0% 13 20.5% 8 43.8% 7 26.7% 12 26.2% 16 Quite poor 5.5% 6 2.0% 1 8.3% 5 0.0% 0 7.7% 3 18.8% 3 6.7% 3 4.9% 3 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.8% 2 2.0% 1 1.7% 1 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 Mean: 3.73 3.83 3.64 3.90 3.68 3.31 3.70 3.75 Base: 109 49 60 50 39 16 45 61

Daytime entertainment and leisure facilities

Very good 9.2% 10 10.2% 5 8.3% 5 12.0% 6 5.1% 2 12.5% 2 11.1% 5 8.2% 5 Quite good 45.9% 50 49.0% 24 43.3% 26 46.0% 23 43.6% 17 37.5% 6 46.7% 21 44.3% 27 Neither good nor poor 25.7% 28 22.4% 11 28.3% 17 26.0% 13 28.2% 11 25.0% 4 17.8% 8 31.1% 19 Quite poor 10.1% 11 14.3% 7 6.7% 4 12.0% 6 7.7% 3 12.5% 2 11.1% 5 9.8% 6 Very poor 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 (Don’t know) 8.3% 9 4.1% 2 11.7% 7 4.0% 2 12.8% 5 12.5% 2 11.1% 5 6.6% 4 Mean: 3.57 3.57 3.57 3.60 3.47 3.57 3.60 3.54 Base: 109 49 60 50 39 16 45 61

Evening entertainment and leisure facilities

Very good 6.4% 7 8.2% 4 5.0% 3 8.0% 4 5.1% 2 6.3% 1 8.9% 4 4.9% 3 Quite good 45.9% 50 44.9% 22 46.7% 28 50.0% 25 41.0% 16 31.3% 5 48.9% 22 41.0% 25 Neither good nor poor 29.4% 32 28.6% 14 30.0% 18 22.0% 11 38.5% 15 37.5% 6 17.8% 8 39.3% 24 Quite poor 9.2% 10 12.2% 6 6.7% 4 12.0% 6 5.1% 2 12.5% 2 13.3% 6 6.6% 4 Very poor 1.8% 2 2.0% 1 1.7% 1 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 (Don’t know) 7.3% 8 4.1% 2 10.0% 6 6.0% 3 7.7% 3 12.5% 2 8.9% 4 6.6% 4 Mean: 3.50 3.47 3.52 3.53 3.44 3.36 3.54 3.44 Base: 109 49 60 50 39 16 45 61

Town Centre events

Very good 6.4% 7 8.2% 4 5.0% 3 4.0% 2 10.3% 4 0.0% 0 6.7% 3 4.9% 3 Quite good 56.0% 61 53.1% 26 58.3% 35 60.0% 30 46.2% 18 68.8% 11 44.4% 20 65.6% 40 Neither good nor poor 20.2% 22 20.4% 10 20.0% 12 20.0% 10 23.1% 9 12.5% 2 22.2% 10 18.0% 11 Quite poor 4.6% 5 6.1% 3 3.3% 2 6.0% 3 2.6% 1 6.3% 1 11.1% 5 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 12.8% 14 12.2% 6 13.3% 8 10.0% 5 17.9% 7 12.5% 2 15.6% 7 11.5% 7 Mean: 3.74 3.72 3.75 3.69 3.78 3.71 3.55 3.85 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 39 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Liveliness / street life / character

Very good 13.8% 15 16.3% 8 11.7% 7 12.0% 6 12.8% 5 12.5% 2 13.3% 6 14.8% 9 Quite good 56.9% 62 49.0% 24 63.3% 38 54.0% 27 59.0% 23 62.5% 10 48.9% 22 60.7% 37 Neither good nor poor 22.0% 24 24.5% 12 20.0% 12 22.0% 11 25.6% 10 18.8% 3 24.4% 11 21.3% 13 Quite poor 3.7% 4 6.1% 3 1.7% 1 4.0% 2 2.6% 1 6.3% 1 6.7% 3 1.6% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 3.7% 4 4.1% 2 3.3% 2 8.0% 4 0.0% 0 0.0% 0 6.7% 3 1.6% 1 Mean: 3.84 3.79 3.88 3.80 3.82 3.81 3.74 3.90 Base: 109 49 60 50 39 16 45 61

The market

Very good 6.4% 7 4.1% 2 8.3% 5 6.0% 3 2.6% 1 12.5% 2 2.2% 1 9.8% 6 Quite good 67.0% 73 61.2% 30 71.7% 43 58.0% 29 79.5% 31 62.5% 10 68.9% 31 63.9% 39 Neither good nor poor 21.1% 23 28.6% 14 15.0% 9 30.0% 15 12.8% 5 18.8% 3 22.2% 10 21.3% 13 Quite poor 1.8% 2 4.1% 2 0.0% 0 0.0% 0 2.6% 1 6.3% 1 2.2% 1 1.6% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 3.7% 4 2.0% 1 5.0% 3 6.0% 3 2.6% 1 0.0% 0 4.4% 2 3.3% 2 Mean: 3.81 3.67 3.93 3.74 3.84 3.81 3.74 3.85 Base: 109 49 60 50 39 16 45 61

Quality / number of places to eat-drink

Very good 4.6% 5 4.1% 2 5.0% 3 6.0% 3 2.6% 1 6.3% 1 4.4% 2 4.9% 3 Quite good 51.4% 56 46.9% 23 55.0% 33 50.0% 25 53.8% 21 43.8% 7 53.3% 24 50.8% 31 Neither good nor poor 37.6% 41 40.8% 20 35.0% 21 38.0% 19 35.9% 14 43.8% 7 31.1% 14 41.0% 25 Quite poor 3.7% 4 6.1% 3 1.7% 1 2.0% 1 5.1% 2 6.3% 1 6.7% 3 1.6% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 2.8% 3 2.0% 1 3.3% 2 4.0% 2 2.6% 1 0.0% 0 4.4% 2 1.6% 1 Mean: 3.58 3.50 3.66 3.63 3.55 3.50 3.58 3.60 Base: 109 49 60 50 39 16 45 61

General shopping environment

Very good 9.2% 10 6.1% 3 11.7% 7 12.0% 6 5.1% 2 6.3% 1 8.9% 4 9.8% 6 Quite good 55.0% 60 63.3% 31 48.3% 29 46.0% 23 56.4% 22 81.3% 13 48.9% 22 59.0% 36 Neither good nor poor 30.3% 33 26.5% 13 33.3% 20 38.0% 19 33.3% 13 0.0% 0 31.1% 14 29.5% 18 Quite poor 1.8% 2 2.0% 1 1.7% 1 0.0% 0 2.6% 1 6.3% 1 4.4% 2 0.0% 0 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 3.7% 4 2.0% 1 5.0% 3 4.0% 2 2.6% 1 6.3% 1 6.7% 3 1.6% 1 Mean: 3.74 3.75 3.74 3.73 3.66 3.93 3.67 3.80 Base: 109 49 60 50 39 16 45 61

Layout of centre

Very good 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Quite good 61.5% 67 59.2% 29 63.3% 38 62.0% 31 61.5% 24 62.5% 10 57.8% 26 63.9% 39 Neither good nor poor 28.4% 31 32.7% 16 25.0% 15 30.0% 15 28.2% 11 25.0% 4 26.7% 12 29.5% 18 Quite poor 2.8% 3 4.1% 2 1.7% 1 0.0% 0 5.1% 2 6.3% 1 4.4% 2 1.6% 1 Very poor 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 6.4% 7 4.1% 2 8.3% 5 8.0% 4 5.1% 2 6.3% 1 8.9% 4 4.9% 3 Mean: 3.65 3.57 3.71 3.67 3.59 3.60 3.63 3.66 Base: 109 49 60 50 39 16 45 61

Size / quality of supermarket(s)

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 33.9% 37 32.7% 16 35.0% 21 32.0% 16 35.9% 14 18.8% 3 33.3% 15 32.8% 20 Neither good nor poor 56.9% 62 61.2% 30 53.3% 32 64.0% 32 53.8% 21 56.3% 9 57.8% 26 57.4% 35 Quite poor 6.4% 7 6.1% 3 6.7% 4 0.0% 0 10.3% 4 18.8% 3 6.7% 3 6.6% 4 Very poor 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 1.6% 1 (Don’t know) 1.8% 2 0.0% 0 3.3% 2 4.0% 2 0.0% 0 0.0% 0 2.2% 1 1.6% 1 Mean: 3.26 3.27 3.26 3.33 3.26 2.88 3.27 3.23 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 40 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q15 What improvement would you like to see made to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 31.2% 34 34.7% 17 28.3% 17 34.0% 17 20.5% 8 37.5% 6 31.1% 14 31.1% 19 Increase the range of national 9.2% 10 6.1% 3 11.7% 7 12.0% 6 10.3% 4 0.0% 0 8.9% 4 9.8% 6 / multiple chain stores Increase the range of local / 10.1% 11 10.2% 5 10.0% 6 8.0% 4 12.8% 5 12.5% 2 4.4% 2 14.8% 9 speciality retailers Improve quality of shops and 11.9% 13 12.2% 6 11.7% 7 10.0% 5 12.8% 5 18.8% 3 11.1% 5 13.1% 8 services Improve the appearance of 9.2% 10 10.2% 5 8.3% 5 12.0% 6 2.6% 1 18.8% 3 11.1% 5 8.2% 5 the town centre Improve the market 9.2% 10 8.2% 4 10.0% 6 12.0% 6 7.7% 3 6.3% 1 6.7% 3 11.5% 7 Make the centre safer (more 4.6% 5 2.0% 1 6.7% 4 2.0% 1 10.3% 4 0.0% 0 6.7% 3 3.3% 2 CCTV, policing, better lighting etc) Remove / reduce traffic 1.8% 2 0.0% 0 3.3% 2 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 congestion Provide more housing in the 1.8% 2 4.1% 2 0.0% 0 2.0% 1 0.0% 0 6.3% 1 0.0% 0 3.3% 2 town-centre Improve frequency of public 1.8% 2 4.1% 2 0.0% 0 0.0% 0 5.1% 2 0.0% 0 2.2% 1 1.6% 1 transport Improve car parking 7.3% 8 12.2% 6 3.3% 2 8.0% 4 7.7% 3 6.3% 1 8.9% 4 6.6% 4 availability / reduce parking charges Provide better entertainment 4.6% 5 6.1% 3 3.3% 2 6.0% 3 5.1% 2 0.0% 0 4.4% 2 4.9% 3 / leisure Improve quality and range of 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 cafes and restaurants Improve pedestrian links and 2.8% 3 4.1% 2 1.7% 1 4.0% 2 2.6% 1 0.0% 0 4.4% 2 1.6% 1 facilities in the town centre Improve food store 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 Other 2.8% 3 4.1% 2 1.7% 1 4.0% 2 2.6% 1 0.0% 0 2.2% 1 3.3% 2 A cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Make it cleaner 6.4% 7 2.0% 1 10.0% 6 6.0% 3 7.7% 3 6.3% 1 4.4% 2 6.6% 4 A Marks and Spencers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 A supermarket 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More food outlets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More shops in general 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lower the prices 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More independent shops 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 13.8% 15 14.3% 7 13.3% 8 12.0% 6 15.4% 6 12.5% 2 15.6% 7 11.5% 7 Base: 109 49 60 50 39 16 45 61

Q16 Do you or other members of your household ever come to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evenings?

Yes 20.2% 22 18.4% 9 21.7% 13 26.0% 13 20.5% 8 6.3% 1 24.4% 11 18.0% 11 No 79.8% 87 81.6% 40 78.3% 47 74.0% 37 79.5% 31 93.8% 15 75.6% 34 82.0% 50 Base: 109 49 60 50 39 16 45 61

Q17 What do you or other members of your household do in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evening? Those who said Yes at Q16

Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pubs / bars 22.7% 5 33.3% 3 15.4% 2 30.8% 4 12.5% 1 0.0% 0 18.2% 2 27.3% 3 Restaurants 31.8% 7 11.1% 1 46.2% 6 30.8% 4 37.5% 3 0.0% 0 27.3% 3 36.4% 4 Cafes / coffee shops 45.5% 10 55.6% 5 38.5% 5 53.8% 7 25.0% 2100.0% 1 63.6% 7 27.3% 3 Services (eg. cash tills) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Takeaway food 9.1% 2 0.0% 0 15.4% 2 0.0% 0 25.0% 2 0.0% 0 9.1% 1 9.1% 1 Walk about / look around 36.4% 8 44.4% 4 30.8% 4 30.8% 4 50.0% 4 0.0% 0 18.2% 2 54.5% 6 Cinema 13.6% 3 22.2% 2 7.7% 1 15.4% 2 12.5% 1 0.0% 0 18.2% 2 9.1% 1 Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Nightclubs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 22 9 13 13 8 1 11 11

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 41 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Q18 What do you like about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 67.0% 73 65.3% 32 68.3% 41 60.0% 30 69.2% 27 87.5% 14 60.0% 27 72.1% 44 Close to home / easy to get 3.7% 4 2.0% 1 5.0% 3 8.0% 4 0.0% 0 0.0% 0 4.4% 2 3.3% 2 to Good theatre 3.7% 4 6.1% 3 1.7% 1 6.0% 3 2.6% 1 0.0% 0 6.7% 3 1.6% 1 Good choice of restaurants 18.3% 20 20.4% 10 16.7% 10 20.0% 10 17.9% 7 12.5% 2 20.0% 9 18.0% 11 Good quality of restaurants 13.8% 15 16.3% 8 11.7% 7 14.0% 7 12.8% 5 12.5% 2 13.3% 6 14.8% 9 Good quality of pubs / bars 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 Good choice of pubs / bars 1.8% 2 4.1% 2 0.0% 0 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 Good health / fitness 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 facilities Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Atmosphere 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Convenient 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friendly 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 4.6% 5 4.1% 2 5.0% 3 4.0% 2 5.1% 2 0.0% 0 6.7% 3 1.6% 1 Base: 109 49 60 50 39 16 45 61

Q19 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 82.6% 90 73.5% 36 90.0% 54 90.0% 45 74.4% 29 81.3% 13 75.6% 34 88.5% 54 Poor choice of facilities 2.8% 3 2.0% 1 3.3% 2 0.0% 0 2.6% 1 12.5% 2 4.4% 2 1.6% 1 Too expensive 2.8% 3 6.1% 3 0.0% 0 6.0% 3 0.0% 0 0.0% 0 4.4% 2 1.6% 1 Unsafe / poor security / 2.8% 3 2.0% 1 3.3% 2 0.0% 0 5.1% 2 6.3% 1 4.4% 2 1.6% 1 dangerous Lack of car parking 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 Car parking charges 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 It needs cleaning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poor quality facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too smokey 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Too busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close too early 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 8.3% 9 12.2% 6 5.0% 3 4.0% 2 15.4% 6 0.0% 0 8.9% 4 6.6% 4 Base: 109 49 60 50 39 16 45 61

SEX Sex:

Male 45.0% 49100.0% 49 0.0% 0 50.0% 25 38.5% 15 43.8% 7 53.3% 24 39.3% 24 Female 55.0% 60 0.0% 0100.0% 60 50.0% 25 61.5% 24 56.3% 9 46.7% 21 60.7% 37 Base: 109 49 60 50 39 16 45 61

AGE Age Group:

18 - 24 years 20.2% 22 18.4% 9 21.7% 13 44.0% 22 0.0% 0 0.0% 0 22.2% 10 19.7% 12 25 - 34 years 25.7% 28 32.7% 16 20.0% 12 56.0% 28 0.0% 0 0.0% 0 35.6% 16 19.7% 12 35 - 44 years 20.2% 22 16.3% 8 23.3% 14 0.0% 0 56.4% 22 0.0% 0 24.4% 11 18.0% 11 45 - 54 years 15.6% 17 14.3% 7 16.7% 10 0.0% 0 43.6% 17 0.0% 0 8.9% 4 19.7% 12 55 - 64 years 4.6% 5 2.0% 1 6.7% 4 0.0% 0 0.0% 0 31.3% 5 4.4% 2 4.9% 3 65+ years 10.1% 11 12.2% 6 8.3% 5 0.0% 0 0.0% 0 68.8% 11 2.2% 1 16.4% 10 (Refused) 3.7% 4 4.1% 2 3.3% 2 0.0% 0 0.0% 0 0.0% 0 2.2% 1 1.6% 1 Base: 109 49 60 50 39 16 45 61

SEG Socio-economic group

AB 4.6% 5 4.1% 2 5.0% 3 2.0% 1 10.3% 4 0.0% 0 11.1% 5 0.0% 0 C1 36.7% 40 44.9% 22 30.0% 18 50.0% 25 28.2% 11 18.8% 3 88.9% 40 0.0% 0 C2 16.5% 18 14.3% 7 18.3% 11 8.0% 4 30.8% 12 6.3% 1 0.0% 0 29.5% 18 DE 39.5% 43 34.7% 17 43.3% 26 40.0% 20 28.2% 11 75.0% 12 0.0% 0 70.5% 43 (Refused) 2.8% 3 2.0% 1 3.3% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 42 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

INC Approximate income of main wage earner:

Less than £15,000 37.6% 41 38.8% 19 36.7% 22 44.0% 22 33.3% 13 37.5% 6 24.4% 11 49.2% 30 £16,000-£25,000 12.8% 14 16.3% 8 10.0% 6 14.0% 7 10.3% 4 12.5% 2 8.9% 4 16.4% 10 £26,000-£35,000 10.1% 11 14.3% 7 6.7% 4 14.0% 7 10.3% 4 0.0% 0 22.2% 10 1.6% 1 £36,000-£50,000 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 £50,000 + 2.8% 3 4.1% 2 1.7% 1 0.0% 0 7.7% 3 0.0% 0 4.4% 2 1.6% 1 (Refused) 35.8% 39 26.5% 13 43.3% 26 28.0% 14 35.9% 14 50.0% 8 37.8% 17 31.1% 19 Base: 109 49 60 50 39 16 45 61

ETH Ethnicity:

White - British 32.1% 35 28.6% 14 35.0% 21 8.0% 4 48.7% 19 75.0% 12 31.1% 14 32.8% 20 White - Irish 2.8% 3 2.0% 1 3.3% 2 2.0% 1 2.6% 1 6.3% 1 2.2% 1 3.3% 2 Any other White background 6.4% 7 10.2% 5 3.3% 2 6.0% 3 7.7% 3 0.0% 0 6.7% 3 4.9% 3 White and Black Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White and black African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Any other mixed background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Indian 4.6% 5 8.2% 4 1.7% 1 10.0% 5 0.0% 0 0.0% 0 8.9% 4 1.6% 1 Pakistani 2.8% 3 6.1% 3 0.0% 0 4.0% 2 0.0% 0 6.3% 1 4.4% 2 1.6% 1 Bangladeshi 11.0% 12 8.2% 4 13.3% 8 16.0% 8 10.3% 4 0.0% 0 2.2% 1 18.0% 11 Any other Asian background 3.7% 4 4.1% 2 3.3% 2 6.0% 3 2.6% 1 0.0% 0 6.7% 3 1.6% 1 Caribbean 9.2% 10 8.2% 4 10.0% 6 16.0% 8 2.6% 1 0.0% 0 13.3% 6 6.6% 4 African 7.3% 8 6.1% 3 8.3% 5 8.0% 4 7.7% 3 0.0% 0 6.7% 3 8.2% 5 Any other black background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chinese other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other ethnic group 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Australian 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Canadian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Danish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 French 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Greek 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Italian 2.8% 3 2.0% 1 3.3% 2 2.0% 1 2.6% 1 6.3% 1 2.2% 1 3.3% 2 Polish 1.8% 2 2.0% 1 1.7% 1 2.0% 1 2.6% 1 0.0% 0 4.4% 2 0.0% 0 Spanish 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 Swedish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Turkish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 USA 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Iranian 1.8% 2 0.0% 0 3.3% 2 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 Iraq 1.8% 2 4.1% 2 0.0% 0 4.0% 2 0.0% 0 0.0% 0 2.2% 1 1.6% 1 Lebanon 1.8% 2 2.0% 1 1.7% 1 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 (Refused) 8.3% 9 8.2% 4 8.3% 5 8.0% 4 7.7% 3 6.3% 1 4.4% 2 9.8% 6 Base: 109 49 60 50 39 16 45 61

ADU Number of adults (incl. respondent):

One 31.2% 34 30.6% 15 31.7% 19 14.0% 7 33.3% 13 68.8% 11 33.3% 15 29.5% 18 Two 42.2% 46 36.7% 18 46.7% 28 50.0% 25 38.5% 15 31.3% 5 44.4% 20 39.3% 24 Three 12.8% 14 16.3% 8 10.0% 6 14.0% 7 17.9% 7 0.0% 0 13.3% 6 13.1% 8 Four or more 13.8% 15 16.3% 8 11.7% 7 22.0% 11 10.3% 4 0.0% 0 8.9% 4 18.0% 11 Base: 109 49 60 50 39 16 45 61

CHI No. of children 15 years and under:

None 67.0% 73 67.3% 33 66.7% 40 60.0% 30 64.1% 25 93.8% 15 71.1% 32 62.3% 38 One 20.2% 22 20.4% 10 20.0% 12 28.0% 14 17.9% 7 0.0% 0 20.0% 9 21.3% 13 Two 6.4% 7 6.1% 3 6.7% 4 6.0% 3 7.7% 3 6.3% 1 2.2% 1 9.8% 6 Three 3.7% 4 4.1% 2 3.3% 2 2.0% 1 7.7% 3 0.0% 0 4.4% 2 3.3% 2 Four or more 2.8% 3 2.0% 1 3.3% 2 4.0% 2 2.6% 1 0.0% 0 2.2% 1 3.3% 2 Base: 109 49 60 50 39 16 45 61

CAR Number of cars in household:

None 68.8% 75 59.2% 29 76.7% 46 62.0% 31 69.2% 27 81.3% 13 64.4% 29 72.1% 44 One 26.6% 29 36.7% 18 18.3% 11 36.0% 18 23.1% 9 12.5% 2 26.7% 12 26.2% 16 Two 4.6% 5 4.1% 2 5.0% 3 2.0% 1 7.7% 3 6.3% 1 8.9% 4 1.6% 1 Three 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Four or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 43 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

DAY Day of Interview:

Monday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wednesday 39.5% 43 38.8% 19 40.0% 24 44.0% 22 43.6% 17 18.8% 3 46.7% 21 34.4% 21 Thursday 39.5% 43 36.7% 18 41.7% 25 34.0% 17 38.5% 15 50.0% 8 28.9% 13 45.9% 28 Friday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Saturday 21.1% 23 24.5% 12 18.3% 11 22.0% 11 17.9% 7 31.3% 5 24.4% 11 19.7% 12 Base: 109 49 60 50 39 16 45 61

LOC Location:

Church Street-Edgware Road 100.0% 109100.0% 49100.0% 60100.0% 50 100.0% 39100.0% 16100.0% 45 100.0% 61 Harrow Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marylebone High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway-Westbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grove St John’s Wood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way-Tachbrook 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 44 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

B1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BD18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BH6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BR2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BS32 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Blank 15.6% 17 22.4% 11 10.0% 6 18.0% 9 12.8% 5 12.5% 2 17.8% 8 11.5% 7 CB3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CO16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CR0 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 CR3 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DA14 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 DB6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E12 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E13 0 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 E13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E14 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E15 1 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 E17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E2 0 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 E5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E6 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 E7 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 E8 1 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 E9 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EN9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 EX4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU16 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU26 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 GU35 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA0 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA0 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA3 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA4 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HA7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HU17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 HU8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 IG1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 IG11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 JI46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LU2 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 LU5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 M13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 M25 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 ME17 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 MW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N11 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N15 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N17 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N20 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N29 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 45 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

N4 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N7 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 N7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 N8 8 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 6.3% 1 2.2% 1 0.0% 0 ND3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NN8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NN8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NP14 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 5 1.8% 2 0.0% 0 3.3% 2 2.0% 1 2.6% 1 0.0% 0 2.2% 1 1.6% 1 NW1 6 2.8% 3 0.0% 0 5.0% 3 2.0% 1 5.1% 2 0.0% 0 0.0% 0 4.9% 3 NW1 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW10 4 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 NW10 5 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 NW10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW11 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW2 1 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 NW2 4 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 NW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW3 6 0.9% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 1.6% 1 NW4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 4 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 1.6% 1 NW6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 6 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 NW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW6 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 NW8 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 1 1.8% 2 2.0% 1 1.7% 1 4.0% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 2 NW8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 NW8 4 0.9% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 1.6% 1 NW8 6 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 NW8 7 3.7% 4 2.0% 1 5.0% 3 2.0% 1 7.7% 3 0.0% 0 4.4% 2 3.3% 2 NW8 8 30.3% 33 24.5% 12 35.0% 21 32.0% 16 25.6% 10 37.5% 6 24.4% 11 36.1% 22 NW8 9 2.8% 3 2.0% 1 3.3% 2 2.0% 1 5.1% 2 0.0% 0 2.2% 1 3.3% 2 NW9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 OX2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 OX4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 PR2 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RH10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RH19 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM10 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RM9 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 RU19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 S23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE16 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 46 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

SE2 9 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 SE28 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE3 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE5 7 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 SE5 8 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 SE5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SE6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SL2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SL3 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SM4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SN11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SO31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SP11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS15 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SS4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1 9 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 1.6% 1 SW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW12 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW14 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW15 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW16 6 0.9% 1 2.0% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 SW17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW19 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1P 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1S 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1U 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1V 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW1X 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW3 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW4 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW7 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 SW9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TI5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TN2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW11 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TW9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 UB6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 061006 NEMS market research Church Street-Edgware Road Westminster In Street Survey Page 47 for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

UB6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 W1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 4 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 W10 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W10 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W11 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W12 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W13 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1A 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1G 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1G 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1K 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1N 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1P 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1U 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W1V 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 1.8% 2 2.0% 1 1.7% 1 0.0% 0 0.0% 0 12.5% 2 0.0% 0 3.3% 2 W2 1 8.3% 9 4.1% 2 11.7% 7 4.0% 2 10.3% 4 12.5% 2 11.1% 5 6.6% 4 W2 2 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W21 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 1.6% 1 W3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W6 0 0.9% 1 2.0% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 W6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W7 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W8 8 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 W9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 1 2.8% 3 4.1% 2 1.7% 1 2.0% 1 2.6% 1 6.3% 1 2.2% 1 3.3% 2 W9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 W9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD23 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD2H 0 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 WD6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WD6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIG 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WIU 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW1 0.9% 1 0.0% 0 1.7% 1 0.0% 0 2.6% 1 0.0% 0 2.2% 1 0.0% 0 WW1 6 0.9% 1 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 WW10 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 WW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 YO24 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 109 49 60 50 39 16 45 61

Column %ges. 061006 NEMS market research

Appendix H

Household Residents Survey Results Demographics Westminster Telephone Household Survey Page 1 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 42.1% 107 48.1% 194 67.7% 21 53.5% 38 43.4% 111 42.0% 47 35.3% 6 47.5% 218 41.3% 64 44.0% 166 Kensington High Street 7.6% 50 8.3% 21 7.2% 29 9.7% 3 11.3% 8 8.6% 22 5.4% 6 0.0% 0 8.7% 40 5.8% 9 8.0% 30 Victoria Street, Westminster 3.0% 20 3.2% 8 3.0% 12 0.0% 0 1.4% 1 4.3% 11 0.9% 1 0.0% 0 2.8% 13 2.6% 4 3.4% 13 Queensway / Westbourne 2.4% 16 2.8% 7 2.2% 9 0.0% 0 2.8% 2 2.7% 7 1.8% 2 5.9% 1 1.7% 8 3.2% 5 2.4% 9 Grove Edgware Road 2.4% 16 3.2% 8 2.0% 8 0.0% 0 1.4% 1 1.2% 3 1.8% 2 0.0% 0 1.3% 6 5.8% 9 0.8% 3 Kings Road 2.1% 14 1.6% 4 2.5% 10 3.2% 1 4.2% 3 2.3% 6 2.7% 3 5.9% 1 2.6% 12 0.6% 1 3.4% 13 Marylebone High Street 1.5% 10 2.0% 5 1.2% 5 0.0% 0 0.0% 0 2.7% 7 0.9% 1 0.0% 0 1.7% 8 1.3% 2 2.4% 9 Brent Cross 1.5% 10 2.0% 5 1.2% 5 0.0% 0 1.4% 1 2.0% 5 3.6% 4 0.0% 0 1.7% 8 1.3% 2 2.4% 9 Mail order / delivered / 1.5% 10 1.6% 4 1.5% 6 0.0% 0 1.4% 1 2.0% 5 0.0% 0 5.9% 1 1.5% 7 1.9% 3 1.6% 6 internet Abroad (unspecified 1.1% 7 1.2% 3 1.0% 4 0.0% 0 4.2% 3 0.8% 2 0.9% 1 0.0% 0 1.3% 6 0.0% 0 1.1% 4 location) Kilburn 1.1% 7 0.0% 0 1.7% 7 0.0% 0 0.0% 0 2.3% 6 0.0% 0 0.0% 0 1.1% 5 0.6% 1 1.1% 4 Marble Arch 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 0 1.2% 3 0.9% 1 5.9% 1 0.9% 4 0.6% 1 0.5% 2 Whiteley's Shopping Centre 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 0 1.6% 4 1.8% 2 0.0% 0 1.1% 5 0.6% 1 1.1% 4 Harrow Road 0.9% 6 0.8% 2 1.0% 4 3.2% 1 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.4% 2 2.6% 4 0.5% 2 Market, Portobello Road 0.9% 6 2.0% 5 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.9% 1 11.8% 2 0.9% 4 0.6% 1 0.3% 1 Market, Church Street 0.8% 5 0.4% 1 1.0% 4 0.0% 0 1.4% 1 1.2% 3 0.9% 1 0.0% 0 0.4% 2 1.9% 3 0.5% 2 St Johns Wood 0.8% 5 0.4% 1 1.0% 4 3.2% 1 1.4% 1 0.4% 1 0.9% 1 0.0% 0 0.9% 4 0.0% 0 0.8% 3 Regent Street 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 0.8% 2 1.8% 2 0.0% 0 0.9% 4 0.0% 0 1.1% 4 Notting Hill 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.8% 3 Portobello Road 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 0.4% 1 1.8% 2 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Bond Street, London 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.7% 3 0.6% 1 0.5% 2 Tesco, Church Street, St 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.5% 2 Johns Wood Warwick Way / Tachbrook 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 5.9% 1 0.4% 2 0.6% 1 0.5% 2 Street Bayswater 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.6% 1 0.3% 1 Hammersmith 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.2% 1 1.3% 2 0.5% 2 German Street, Westminster 0.5% 3 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.3% 1 Knightsbridge 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Central London 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.9% 1 5.9% 1 0.7% 3 0.0% 0 0.5% 2 Baker Street 0.3% 2 0.8% 2 0.0% 0 3.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.0% 0 Covent Garden 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 O2 Centre, Finchley Road 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Praed Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ladbroke Grove 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.2% 1 0.0% 0 0.0% 0 Primark (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 location) Sainsbury's, Crommel Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Barnet Wembley 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Westminster 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 2 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Park Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Bromley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Cardinal Junction 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Shepherd's Bush W12 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Church Street, Kent 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Clapham 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Cricklewood 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Goldbourne Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Kensington Hampstead 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Harrow 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 Hyde Park 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Keble Road, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Market, Litchfield 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Market (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 location) Mayfair 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Marks & Spencer, Marble 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Arch Market, Brixton 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Osterley Lane, Ealing 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Oxbridge 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Coburn Mews 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Sainsbury's, O2 Centre, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Finchley Road Sloanes Court 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Waitrose, Twyford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Stanmore 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (Don't know / varies) 13.2% 87 13.8% 35 12.9% 52 0.0% 0 5.6% 4 11.7% 30 19.6% 22 5.9% 1 12.6% 58 15.5% 24 13.5% 51 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 3 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street, 8.2% 54 6.3% 16 9.4% 38 6.5% 2 1.4% 1 10.5% 27 8.0% 9 5.9% 1 10.2% 47 2.6% 4 9.8% 37 Marylebone Tesco, Church Street, St 7.2% 47 7.9% 20 6.7% 27 19.4% 6 11.3% 8 5.9% 15 6.3% 7 5.9% 1 4.1% 19 14.2% 22 3.4% 13 Johns Wood Sainsbury's, Wilton Road, 5.9% 39 7.1% 18 5.2% 21 6.5% 2 5.6% 4 7.4% 19 3.6% 4 5.9% 1 6.1% 28 5.8% 9 5.8% 22 Victoria Sainsbury’s, Ladbroke 5.0% 33 3.5% 9 6.0% 24 3.2% 1 4.2% 3 4.3% 11 8.0% 9 5.9% 1 4.4% 20 7.7% 12 5.6% 21 Grove, Chelsea Somerfield, Edgware Road, 3.8% 25 5.9% 15 2.5% 10 3.2% 1 5.6% 4 3.1% 8 5.4% 6 5.9% 1 3.9% 18 3.9% 6 2.4% 9 London Sainsbury’s, O2 Centre, 3.5% 23 2.0% 5 4.5% 18 6.5% 2 4.2% 3 4.3% 11 1.8% 2 0.0% 0 4.1% 19 1.9% 3 5.6% 21 Finchley Road, London Mail order / internet / 3.3% 22 0.8% 2 5.0% 20 0.0% 0 9.9% 7 5.1% 13 0.0% 0 0.0% 0 3.9% 18 2.6% 4 4.2% 16 delivered Somerfield, Harrow Road 3.0% 20 3.2% 8 3.0% 12 3.2% 1 1.4% 1 2.7% 7 1.8% 2 0.0% 0 2.4% 11 5.2% 8 2.1% 8 Waitrose, Finchley Road, 2.7% 18 2.8% 7 2.7% 11 0.0% 0 0.0% 0 2.7% 7 2.7% 3 0.0% 0 2.8% 13 2.6% 4 2.7% 10 London Tesco, Portobello Road, 2.4% 16 3.9% 10 1.5% 6 0.0% 0 8.5% 6 2.3% 6 0.9% 1 0.0% 0 2.2% 10 2.6% 4 1.9% 7 London Tesco, Warwick Way, 2.0% 13 3.2% 8 1.2% 5 0.0% 0 1.4% 1 1.6% 4 1.8% 2 0.0% 0 1.3% 6 2.6% 4 1.3% 5 Victoria Waitrose, Swiss Cottage, 2.0% 13 1.2% 3 2.5% 10 0.0% 0 0.0% 0 2.0% 5 2.7% 3 0.0% 0 2.0% 9 1.3% 2 3.2% 12 London Marks & Spencer, Edgware 1.7% 11 1.2% 3 2.0% 8 0.0% 0 0.0% 0 2.0% 5 2.7% 3 0.0% 0 2.0% 9 1.3% 2 0.5% 2 Road, London Tesco, Brent Cross 1.5% 10 1.6% 4 1.5% 6 3.2% 1 1.4% 1 0.4% 1 3.6% 4 0.0% 0 1.5% 7 1.3% 2 1.6% 6 Marks & Spencer, Oxford 1.4% 9 1.6% 4 1.2% 5 3.2% 1 0.0% 0 2.0% 5 0.0% 0 5.9% 1 1.5% 7 0.6% 1 1.6% 6 Street Ladbroke Grove 1.4% 9 0.8% 2 1.7% 7 0.0% 0 1.4% 1 1.2% 3 1.8% 2 5.9% 1 1.3% 6 1.9% 3 1.1% 4 Iceland, Harrow Road, 1.1% 7 0.0% 0 1.7% 7 9.7% 3 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.2% 1 3.2% 5 0.3% 1 London Tesco, Cromwell Road, 1.1% 7 1.6% 4 0.7% 3 3.2% 1 2.8% 2 0.8% 2 0.9% 1 0.0% 0 0.9% 4 1.3% 2 1.1% 4 Kensington Market, Portobello Road, 1.1% 7 1.6% 4 0.7% 3 0.0% 0 2.8% 2 0.8% 2 1.8% 2 0.0% 0 1.5% 7 0.0% 0 1.1% 4 London Marks & Spencer, Marble 1.1% 7 0.8% 2 1.2% 5 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 1.1% 5 1.3% 2 1.1% 4 Arch Sainsbury’s, Edgware Road, 1.1% 7 2.4% 6 0.2% 1 0.0% 0 2.8% 2 1.6% 4 0.0% 0 0.0% 0 1.1% 5 0.6% 1 0.8% 3 London Waitrose, High Street, 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.7% 3 1.3% 2 1.1% 4 Kensington Sainsbury’s, Kilburn High 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 3 1.9% 3 1.1% 4 Road Marks & Spencer, Whiteleys 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 0 0.8% 2 2.7% 3 0.0% 0 0.9% 4 0.6% 1 1.1% 4 of Bayswater, Queensway

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 4 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Marks & Spencer Simply 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 0 0.8% 2 0.0% 0 5.9% 1 1.1% 5 0.0% 0 0.8% 3 Food, Marylebone Station Tesco, Notting Hill Gate 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 1.1% 5 0.0% 0 0.8% 3 Sainsbury Local, Allington 0.8% 5 0.4% 1 1.0% 4 0.0% 0 2.8% 2 0.8% 2 0.0% 0 0.0% 0 0.9% 4 0.6% 1 0.8% 3 Street, Victoria Sainsbury’s, Swiss Cottage, 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 1.6% 4 0.0% 0 0.0% 0 0.9% 4 0.0% 0 1.1% 4 London Asda, Park Royal 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 1 0.4% 1 0.9% 1 0.0% 0 0.7% 3 0.6% 1 0.8% 3 Sainsbury’s, Wilton Road, 0.6% 4 0.0% 0 1.0% 4 3.2% 1 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.9% 4 0.0% 0 1.1% 4 Victoria Sainsbury's, Kingsgate 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 5.9% 1 0.4% 2 0.0% 0 0.0% 0 Parade, Victoria Street Marks & Spencer, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.8% 3 Queensway Tesco, Meadville 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.3% 1 Sainsbury’s, Westbourne 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Grove, London Sainsbury Local, 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Westbourne Grove Sainsbury's, Vauxhall 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Asda, Clapham Junction 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.5% 2 Tesco, Baker Street, London 0.5% 3 0.8% 2 0.2% 1 3.2% 1 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Fresh & Wild, Westbourne 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.4% 2 0.6% 1 0.3% 1 Grove, London Sainsbury Local, Paddington 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Station Sainsbury’s, Cromwell Road, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Kensington Tesco, Edgware Road 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.3% 1 Tesco Express, Praed Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Marks & Spencer Simply 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.0% 0 Food, Paddington Station Tesco, Hammersmith 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Sainsbury’s, Camden Town 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.0% 0 Sainsbury's, Kingsmall, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Hammersmith Sainsbury’s, Harrow Road, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 London Tesco, High Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Marylebone Waitrose, Kings Road 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 5.9% 1 0.2% 1 0.0% 0 0.5% 2 Market, Warwick Way, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Westminster Morrisons, Camden Town 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Marks & Spencer, Camden 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Town Marks & Spencer, High 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 5 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Street, Kensington Co-Op, Heathfield 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Tesco, Circus Road 0.3% 2 0.0% 0 0.5% 2 3.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Sainsbury’s, Pimlico 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.5% 2 Whiteley's Shopping Centre 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Tesco, Bayswater 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.0% 0 Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Waitrose, Motcomb Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Budgens, Queensway 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Cardinal Place Kilburn High Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Safeway, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Planet Organic, Westbourne 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Grove Portobello Whole Foods, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Portobello Green Local shops, Vincent Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 London Oxford Street, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Asda, Colindale 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 Sainsbury’s, High Gate 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.2% 1 0.0% 0 0.3% 1 Sainsbury Local, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Southampton Street, Covent Garden Fresh & Wild, Camden 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Sainsbury Local, Brompton 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road Budgens, Tottenham Court 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Road Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Road, Lambeth Market, Borough Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 London Bridge Supersave, Praed Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Sainsbury’s, Westminster 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Sainsbury’s, Alperton 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Station Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Green Valley, Barclay Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, London Tesco, Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 6 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Marks & Spencer, Kings 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, Chelsea Sainsbury's, Hammersmith 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Marks & Spencer, Notting 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Hill Gate Tesco, Englands Lane, 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Belsize Park Local shops, Victoria, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 London Tesco, Kings Cross 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Asda, Connaught Hall 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Approach, Westminster Tesco, Monk Street, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Budgens, Porchester Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Tesco, Perivale 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco, Praed Street, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Queensway, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco, Tottenham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Iceland, Meadville 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Waitrose, Gloucester Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Local shops, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.6% 1 0.0% 0 London Local shops, Notting Hill 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Waitrose, Temple Fortune 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Parade Waitrose, Twyford 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Westbourne Grove, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Farmers market (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 location) Market, Strutton Ground, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Westminster Market, Tebworth 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco Express, Charing 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Cross Somerfield, Camden Town 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco (unspecified location) 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Sainsbury's, Islington 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Marks & Spencer, Finchley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, Golders Green Tesco, Gold Street, Kent 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tesco, Clifton Road, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Local shops, Kings Cross 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 (Don’t know / varies) 12.6% 83 15.0% 38 11.2% 45 6.5% 2 5.6% 4 12.5% 32 18.8% 21 23.5% 4 11.8% 54 14.8% 23 12.7% 48

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 7 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Base: 657 254 403 31 71 256 112 17 459 155 377

Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 49.2% 125 42.7% 172 67.7% 21 56.3% 40 48.4% 124 30.4% 34 58.8% 10 45.1% 207 46.5% 72 41.9% 158 Quality of shops and services 9.3% 61 10.2% 26 8.7% 35 6.5% 2 4.2% 3 10.2% 26 10.7% 12 11.8% 2 10.5% 48 6.5% 10 10.6% 40 Value for money 7.6% 50 7.9% 20 7.4% 30 12.9% 4 4.2% 3 7.0% 18 11.6% 13 0.0% 0 7.0% 32 9.7% 15 8.0% 30 Preference for retailer 5.3% 35 3.5% 9 6.5% 26 0.0% 0 4.2% 3 4.3% 11 11.6% 13 11.8% 2 5.7% 26 4.5% 7 4.5% 17 Good or cheap car parking 4.1% 27 3.9% 10 4.2% 17 0.0% 0 2.8% 2 3.5% 9 8.0% 9 0.0% 0 5.0% 23 2.6% 4 7.2% 27 Range of shops and services 4.0% 26 5.5% 14 3.0% 12 0.0% 0 0.0% 0 2.7% 7 5.4% 6 5.9% 1 4.1% 19 2.6% 4 4.5% 17 available Good quality produce 2.6% 17 2.0% 5 3.0% 12 0.0% 0 1.4% 1 2.3% 6 3.6% 4 0.0% 0 2.6% 12 1.9% 3 3.2% 12 Easy to get to 2.3% 15 2.4% 6 2.2% 9 3.2% 1 2.8% 2 0.8% 2 3.6% 4 5.9% 1 2.6% 12 1.3% 2 2.9% 11 Large store 2.1% 14 2.0% 5 2.2% 9 6.5% 2 4.2% 3 2.7% 7 0.9% 1 0.0% 0 1.7% 8 2.6% 4 2.4% 9 Good service / friendly 2.0% 13 2.0% 5 2.0% 8 0.0% 0 0.0% 0 1.6% 4 0.9% 1 5.9% 1 1.5% 7 3.9% 6 1.6% 6 Range of goods 2.0% 13 1.2% 3 2.5% 10 3.2% 1 0.0% 0 2.7% 7 0.9% 1 0.0% 0 1.7% 8 2.6% 4 1.9% 7 No other shops locally 1.5% 10 0.8% 2 2.0% 8 0.0% 0 1.4% 1 1.6% 4 1.8% 2 0.0% 0 0.9% 4 2.6% 4 1.1% 4 Provide a delivery service 1.5% 10 0.0% 0 2.5% 10 0.0% 0 1.4% 1 2.3% 6 0.0% 0 0.0% 0 1.5% 7 1.9% 3 2.1% 8 Habit / always uses it 1.5% 10 2.8% 7 0.7% 3 0.0% 0 0.0% 0 1.6% 4 0.0% 0 0.0% 0 1.3% 6 1.3% 2 1.1% 4 Convenience to work 1.1% 7 1.2% 3 1.0% 4 0.0% 0 2.8% 2 1.2% 3 1.8% 2 0.0% 0 1.3% 6 0.0% 0 0.5% 2 They sell organic produce 0.9% 6 1.2% 3 0.7% 3 0.0% 0 2.8% 2 0.8% 2 0.9% 1 0.0% 0 0.9% 4 1.3% 2 0.8% 3 I prefer their goods 0.8% 5 0.0% 0 1.2% 5 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.9% 4 0.0% 0 0.3% 1 Generally convenient 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.8% 3 Good customer service 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Other shops and services 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.0% 0 nearby It is a small / quiet store 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.0% 0 1.8% 2 0.0% 0 0.7% 3 0.0% 0 0.8% 3 I dislike supermarkets 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.3% 1 Reward scheme / discounts 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Congestion charges are in 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 place near to other stores I have young children 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 To support local businesses 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.0% 0 If I am passing through 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Longer opening hours 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 I go with a family member / 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 friend (Don’t know / no reason in 2.1% 14 2.4% 6 2.0% 8 0.0% 0 1.4% 1 2.3% 6 1.8% 2 0.0% 0 1.1% 5 4.5% 7 1.3% 5 particular) Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 8 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, St 8.7% 57 10.2% 26 7.7% 31 6.5% 2 11.3% 8 7.8% 20 9.8% 11 5.9% 1 6.1% 28 16.1% 25 6.6% 25 Johns Wood Waitrose, Marylebone High 4.0% 26 3.2% 8 4.5% 18 6.5% 2 2.8% 2 4.3% 11 3.6% 4 5.9% 1 5.2% 24 0.6% 1 5.0% 19 Street Sainsbury, Wilton Road, 4.0% 26 4.3% 11 3.7% 15 0.0% 0 7.0% 5 6.6% 17 1.8% 2 0.0% 0 4.1% 19 3.2% 5 4.5% 17 Victoria Somerfield, Edgware Road, 3.3% 22 4.3% 11 2.7% 11 0.0% 0 4.2% 3 3.5% 9 5.4% 6 5.9% 1 3.1% 14 4.5% 7 2.4% 9 London Somerfield, Harrow Road 2.9% 19 2.8% 7 3.0% 12 3.2% 1 5.6% 4 2.7% 7 1.8% 2 0.0% 0 2.2% 10 5.2% 8 2.7% 10 Tesco Metro, Portobello 2.6% 17 3.5% 9 2.0% 8 0.0% 0 7.0% 5 0.4% 1 3.6% 4 11.8% 2 2.2% 10 3.2% 5 2.4% 9 Road, London Tesco, Circus Road 2.0% 13 1.2% 3 2.5% 10 9.7% 3 2.8% 2 2.0% 5 1.8% 2 0.0% 0 2.4% 11 0.6% 1 2.4% 9 Tesco, Warwick Way, 1.7% 11 2.0% 5 1.5% 6 3.2% 1 1.4% 1 1.6% 4 2.7% 3 0.0% 0 1.1% 5 2.6% 4 1.3% 5 Victoria Local shops, St Johns Wood 1.5% 10 2.0% 5 1.2% 5 3.2% 1 0.0% 0 0.8% 2 3.6% 4 0.0% 0 2.0% 9 0.6% 1 2.4% 9 Marks & Spencer, Edgware 1.5% 10 1.6% 4 1.5% 6 0.0% 0 0.0% 0 2.0% 5 0.0% 0 5.9% 1 1.7% 8 1.3% 2 0.5% 2 Road Marks & Spencer Simply 1.4% 9 0.0% 0 2.2% 9 0.0% 0 0.0% 0 2.0% 5 0.0% 0 0.0% 0 1.5% 7 1.3% 2 1.6% 6 Food, Notting Hill Iceland, Harrow Road, 1.2% 8 0.8% 2 1.5% 6 6.5% 2 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.2% 1 4.5% 7 0.5% 2 London Marks & Spencer Simply 1.2% 8 2.0% 5 0.7% 3 0.0% 0 0.0% 0 1.6% 4 0.9% 1 0.0% 0 1.3% 6 0.6% 1 0.8% 3 Food, Marylebone Station Marks & Spencer, Oxford 1.2% 8 2.0% 5 0.7% 3 0.0% 0 0.0% 0 1.6% 4 0.9% 1 0.0% 0 1.5% 7 0.6% 1 1.6% 6 Street Local shops (unspecified 1.2% 8 1.2% 3 1.2% 5 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 1.3% 6 1.3% 2 1.3% 5 location) Tesco, Edgware Road 0.9% 6 0.4% 1 1.2% 5 0.0% 0 0.0% 0 1.6% 4 0.9% 1 0.0% 0 0.7% 3 1.9% 3 0.3% 1 Local shops, Abbey Road, 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 0 1.2% 3 0.9% 1 5.9% 1 1.1% 5 0.0% 0 1.6% 6 London Tesco Express, Praed Street 0.9% 6 0.8% 2 1.0% 4 0.0% 0 0.0% 0 1.6% 4 0.0% 0 0.0% 0 0.9% 4 1.3% 2 0.5% 2 Tesco, Notting Hill Gate 0.9% 6 0.4% 1 1.2% 5 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.9% 4 0.6% 1 0.3% 1 Sainsbury’s, Kilburn High 0.9% 6 1.2% 3 0.7% 3 0.0% 0 1.4% 1 0.4% 1 0.0% 0 5.9% 1 1.1% 5 0.6% 1 1.1% 4 Road, Brent Local shops, Lupus Street, 0.8% 5 1.6% 4 0.2% 1 0.0% 0 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.4% 2 1.9% 3 0.5% 2 Westminster Sainsbury’s, Ladbroke 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.7% 3 1.3% 2 0.8% 3 Grove, London Sainsbury, Oxford Street 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 3 1.3% 2 0.5% 2 Bestbuy, Ladbroke Grove 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 1 1.2% 3 0.0% 0 0.0% 0 0.7% 3 0.6% 1 0.3% 1 Costcutter, Golborne Road, 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.0% 0 2.6% 4 0.3% 1 Kensington Local shops, Kendal Street, 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.9% 4 0.0% 0 1.1% 4 High Park Waitrose, Swiss Cottage 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.8% 3

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 9 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Marks & Spencer, High 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.7% 3 0.6% 1 0.8% 3 Street, Kensington Tesco Express, Meadville 0.6% 4 1.2% 3 0.2% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 4 0.0% 0 1.1% 4 Marks & Spencer, Whiteleys 0.6% 4 0.0% 0 1.0% 4 3.2% 1 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.9% 4 0.0% 0 0.5% 2 of Bayswater, Queensway Local shops, Edgware Road, 0.6% 4 0.8% 2 0.5% 2 3.2% 1 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.4% 2 1.3% 2 0.8% 3 Westminster Local shops, Harrow Road, 0.6% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.4% 2 1.3% 2 0.3% 1 London Market, Portobello 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 1.2% 3 0.0% 0 5.9% 1 0.9% 4 0.0% 0 0.8% 3 Waitrose, Finchley Road 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.9% 4 0.0% 0 0.8% 3 Tesco, Baker Street, London 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.7% 3 0.6% 1 0.5% 2 Whiteley's Shopping Centre 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.3% 1 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Grove Mail order / internet / 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.4% 1 0.0% 0 5.9% 1 0.2% 1 0.6% 1 0.3% 1 delivered Sainsbury, Kingsgate Parade, 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 5.9% 1 0.4% 2 0.0% 0 0.3% 1 Victoria Street Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Station Marks & Spencer, Marble 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Arch Tesco (unspecified location) 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Local shops, Lisson Grove, 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Marylebone Market, Church Street, 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.3% 1 London Ladbroke Grove 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.8% 3 Tesco, Great Peter Street, 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 London Tesco, Malcom Court 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Tesco, High Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Marylebone Local shops, Boundary 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Road, London Tesco Express, Praed Street, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Paddington Sainsbury Local, 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Westbourne Grove Tesco, Bayswater 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.0% 0 Portland Stores, Marylebone 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Local shops, Victoria 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.3% 1 Costcutters (unspecified 0.3% 2 0.8% 2 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.0% 0 location) Sainsbury Local, Allington 0.3% 2 0.4% 1 0.2% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Street, Victoria

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 10 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Marks & Spencer Simply 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Food, Finchley Road, London Marks & Spencer, Victoria 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Cardinal Place Marks & Spencer, Swiss 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Cottage Local shops, Church Street, 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.3% 1 London Costcutter, Lupus Street, 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.6% 1 0.0% 0 Westminster Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Tesco, Shurland Avenue, 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 London Iceland, Meadville 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco, Meadville 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Local shops, Warwick Way, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Westminster Local shops, Portobello 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Road, London Tesco Express, Monk Street, 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 London Notting Hill Gate 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Marks & Spencer Simply 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Food, Paddington Station Tesco, Brent Cross 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Sainsbury’s, Marble Arch 0.3% 2 0.4% 1 0.2% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Sainsbury’s, Wilton Road, 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Barnet Tesco Metro, Regent Street 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Local shops, Pimlico 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Local shops, Newgate Close, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 London Sainsbury, Vauxhall 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Tesco Express, Charing 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Cross Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Station Dart Street, London 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Sainsbury’s, Finchley Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Hampstead Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, London Local shops, Great Portland 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Street Local shops, Mozart Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 11 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Paddington Local shops, Claremont 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Close, London Sainsbury’s, O2 Centre, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Finchley Road, London Marks & Spencer, Kilburn 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Sainsbury’s, Victoria Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 London Sainsbury’s, Westbourne 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, Notting Hill Gate Local shops, Chepstow 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, London Marks & Spencer Simply 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Food, Notting Hill Gate Local shops, Praed Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Paddington Chipstow Stores, Chipstow 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, London Morrisons, Camden Town 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Planet Organic, Westbourne 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 Grove Portobello Whole Foods, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Portobello Green Local shops, Sutherland 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Avenue, London Tesco Metro, Marsham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Street, Westminster Embassy News, Embassy 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Road, Notting Hill Gate Tesco Metro, St Johns Wood 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Somerfield, Harrow Road, 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 London Somerfield, High Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Camden Town John Lewis, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Road, Lambeth Local shops, Barlby Gardens 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Local shops, Blenheim 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Terrace, Paddington Sainsbury’s, Westminster 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Tesco, Melcombe Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 London Local shops, Cherrett Close, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Tesco, Whiteleys of 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 12 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Bayswater, Queensway The Ginger Pig, High Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Marylebone Crispin’s, Kendal Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 London Local shops, Great Western 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Road, Paddington Safeway, Edgware Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 London Local shops, High Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Marylebone Paddington Street, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Marylebone Fruit Garden, Malcolm Street 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Local shops, Alguin Court, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Stanmore Local shops, Mackennal 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 Street, London Local shops, Moscow Road, 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 London Market (unspecified 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Fairhazel Gardens, Camden 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Town Sainsbury's (unspecified 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 location) Sainsbury's, Keble Road, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 London Suffolk 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Local shops, Regency Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Westminster Local shops, Regents Park 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road Local shops, Shirland Mews, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Paddington The Lisboa Deli, Golborne 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Road, West Ham Market, Marylebone 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Tesco Metro, Holland Park 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Avenue, London Local shops, Vincent Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Selfridges, Oxford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 (Don’t know / varies) 14.6% 96 15.4% 39 14.1% 57 9.7% 3 7.0% 5 17.2% 44 18.8% 21 23.5% 4 15.0% 69 14.2% 22 15.9% 60 (Don't do top-up shopping) 10.2% 67 11.4% 29 9.4% 38 16.1% 5 8.5% 6 5.1% 13 13.4% 15 11.8% 2 8.7% 40 11.6% 18 7.7% 29 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 13 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q05 Have you shopped or used services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street during the last three months ?

Yes 70.5% 463 73.2% 186 68.7% 277 77.4% 24 70.4% 50 75.4% 193 70.5% 79 58.8% 10 70.2% 322 69.0% 107 70.3% 265 No 29.5% 194 26.8% 68 31.3% 126 22.6% 7 29.6% 21 24.6% 63 29.5% 33 41.2% 7 29.8% 137 31.0% 48 29.7% 112 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 14 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q06 What are the main reasons why you have not recently shopped in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have not shopped at the locations mentioned at Q05

Too far away 16.0% 31 17.6% 12 15.1% 19 14.3% 1 4.8% 1 20.6% 13 9.1% 3 0.0% 0 19.0% 26 10.4% 5 15.2% 17 Poor range of shops / 11.3% 22 11.8% 8 11.1% 14 14.3% 1 14.3% 3 11.1% 7 15.2% 5 14.3% 1 13.9% 19 6.3% 3 14.3% 16 services Poor car parking 9.3% 18 7.4% 5 10.3% 13 0.0% 0 9.5% 2 9.5% 6 12.1% 4 14.3% 1 11.7% 16 4.2% 2 16.1% 18 Poor environment / rundown 9.3% 18 7.4% 5 10.3% 13 0.0% 0 4.8% 1 11.1% 7 15.2% 5 28.6% 2 10.9% 15 4.2% 2 12.5% 14 I have no need to go there 8.8% 17 7.4% 5 9.5% 12 14.3% 1 9.5% 2 6.3% 4 3.0% 1 14.3% 1 7.3% 10 12.5% 6 7.1% 8 Generally inconvenient 5.2% 10 2.9% 2 6.3% 8 0.0% 0 0.0% 0 6.3% 4 12.1% 4 0.0% 0 2.9% 4 10.4% 5 5.4% 6 Poor quality shops / services 5.2% 10 4.4% 3 5.6% 7 14.3% 1 4.8% 1 3.2% 2 12.1% 4 14.3% 1 5.8% 8 4.2% 2 5.4% 6 Prefer to shop at larger 4.6% 9 5.9% 4 4.0% 5 0.0% 0 9.5% 2 4.8% 3 6.1% 2 0.0% 0 5.1% 7 2.1% 1 5.4% 6 centres No local centre near to home 4.6% 9 7.4% 5 3.2% 4 0.0% 0 9.5% 2 7.9% 5 0.0% 0 0.0% 0 4.4% 6 6.3% 3 6.3% 7 or work Poor public transport / hard 4.1% 8 2.9% 2 4.8% 6 0.0% 0 4.8% 1 1.6% 1 9.1% 3 0.0% 0 3.7% 5 6.3% 3 2.7% 3 to travel there Another larger centre is 4.1% 8 2.9% 2 4.8% 6 0.0% 0 9.5% 2 4.8% 3 3.0% 1 0.0% 0 3.7% 5 4.2% 2 3.6% 4 easier to get to There are a better choice of 2.6% 5 2.9% 2 2.4% 3 0.0% 0 0.0% 0 3.2% 2 6.1% 2 0.0% 0 3.7% 5 0.0% 0 2.7% 3 shops locally Prefer to shop at large food 2.6% 5 0.0% 0 4.0% 5 0.0% 0 0.0% 0 1.6% 1 6.1% 2 0.0% 0 2.2% 3 2.1% 1 2.7% 3 store I don't know where it is 2.1% 4 1.5% 1 2.4% 3 0.0% 0 14.3% 3 1.6% 1 0.0% 0 0.0% 0 1.5% 2 4.2% 2 1.8% 2 Too expensive 2.1% 4 4.4% 3 0.8% 1 0.0% 0 4.8% 1 0.0% 0 3.0% 1 0.0% 0 2.2% 3 2.1% 1 1.8% 2 Unsafe 1.0% 2 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 6.1% 2 0.0% 0 0.7% 1 2.1% 1 0.0% 0 Only shop in West End / 1.0% 2 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 1.5% 2 0.0% 0 0.0% 0 large centre city centre I am not able to leave the 1.0% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 2.1% 1 0.0% 0 house I don't know the area very 1.0% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0 well Too busy 1.0% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.5% 2 0.0% 0 1.8% 2 There is nothing appealing 1.0% 2 1.5% 1 0.8% 1 0.0% 0 4.8% 1 1.6% 1 0.0% 0 0.0% 0 1.5% 2 0.0% 0 1.8% 2 there Because of the language 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 barrier It depends where I am at the 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.9% 1 time I just don't go to that area 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.7% 1 0.0% 0 0.9% 1 I don't trust some of the 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 market traders They don't have enough 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 household shops I only go for electrical goods 0.5% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.9% 1 When the weather is good I 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.9% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 15 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

prefer to go elsewhere I work during shop opening 0.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.9% 1 times I don't have the time 0.5% 1 1.5% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.9% 1 (Don’t know / no reason in 17.5% 34 17.6% 12 17.5% 22 42.9% 3 14.3% 3 17.5% 11 9.1% 3 42.9% 3 15.3% 21 20.8% 10 17.0% 19 particular) Base: 194 68 126 7 21 63 33 7 137 48 112

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Q07 How would you rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street out of 1 to 5 where 5 is very good and 1 is very poor for the following ? Those who have shopped at the locations mentioned at Q05

Availability and price of parking

Very good 3.7% 17 3.8% 7 3.6% 10 4.2% 1 2.0% 1 4.1% 8 1.3% 1 10.0% 1 3.4% 11 3.7% 4 3.8% 10 Quite good 5.8% 27 4.3% 8 6.9% 19 25.0% 6 4.0% 2 4.7% 9 2.5% 2 10.0% 1 3.1% 10 11.2% 12 5.3% 14 Neither good nor poor 9.7% 45 9.7% 18 9.7% 27 16.7% 4 12.0% 6 10.4% 20 11.4% 9 0.0% 0 10.2% 33 8.4% 9 11.3% 30 Quite Poor 13.0% 60 11.8% 22 13.7% 38 20.8% 5 18.0% 9 13.0% 25 11.4% 9 0.0% 0 14.6% 47 10.3% 11 17.0% 45 Very poor 25.7% 119 28.0% 52 24.2% 67 8.3% 2 22.0% 11 26.4% 51 29.1% 23 10.0% 1 24.8% 80 29.9% 32 32.1% 85 Don’t know 42.1% 195 42.5% 79 41.9% 116 25.0% 6 42.0% 21 41.5% 80 44.3% 35 70.0% 7 43.8% 141 36.4% 39 30.6% 81 Mean: -0.88 -0.97 -0.83 -0.06 -0.93 -0.90 -1.16 0.33 -0.97 -0.81 -0.98 Base: 463 186 277 24 50 193 79 10 322 107 265

Range of shops and services

Very good 15.3% 71 11.8% 22 17.7% 49 16.7% 4 10.0% 5 11.9% 23 17.7% 14 30.0% 3 15.2% 49 13.1% 14 14.7% 39 Quite good 21.4% 99 22.6% 42 20.6% 57 25.0% 6 18.0% 9 22.8% 44 17.7% 14 30.0% 3 18.9% 61 30.8% 33 16.6% 44 Neither good nor poor 31.5% 146 37.6% 70 27.4% 76 37.5% 9 50.0% 25 34.7% 67 22.8% 18 20.0% 2 34.5% 111 22.4% 24 34.0% 90 Quite Poor 19.7% 91 18.3% 34 20.6% 57 20.8% 5 18.0% 9 20.2% 39 26.6% 21 20.0% 2 21.1% 68 17.8% 19 21.9% 58 Very poor 8.0% 37 7.0% 13 8.7% 24 0.0% 0 2.0% 1 8.8% 17 11.4% 9 0.0% 0 6.8% 22 12.2% 13 9.4% 25 Don’t know 4.1% 19 2.7% 5 5.1% 14 0.0% 0 2.0% 1 1.6% 3 3.8% 3 0.0% 0 3.4% 11 3.7% 4 3.4% 9 Mean: 0.17 0.14 0.19 0.38 0.16 0.09 0.04 0.70 0.15 0.16 0.05 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 16 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Quality of shops and services

Very good 16.0% 74 14.0% 26 17.3% 48 20.8% 5 6.0% 3 14.5% 28 12.7% 10 30.0% 3 14.9% 48 15.9% 17 17.0% 45 Quite good 26.6% 123 25.3% 47 27.4% 76 29.2% 7 28.0% 14 29.0% 56 24.1% 19 50.0% 5 28.0% 90 24.3% 26 23.8% 63 Neither good nor poor 31.1% 144 37.1% 69 27.1% 75 41.7% 10 40.0% 20 30.6% 59 30.4% 24 10.0% 1 31.4% 101 29.9% 32 30.6% 81 Quite Poor 13.8% 64 12.9% 24 14.4% 40 4.2% 1 20.0% 10 15.0% 29 15.2% 12 10.0% 1 13.7% 44 16.8% 18 16.2% 43 Very poor 8.0% 37 5.4% 10 9.7% 27 4.2% 1 4.0% 2 10.4% 20 7.6% 6 0.0% 0 7.5% 24 9.3% 10 8.7% 23 Don’t know 4.5% 21 5.4% 10 4.0% 11 0.0% 0 2.0% 1 0.5% 1 10.1% 8 0.0% 0 4.7% 15 3.7% 4 3.8% 10 Mean: 0.30 0.31 0.29 0.58 0.12 0.22 0.21 1.00 0.31 0.21 0.25 Base: 463 186 277 24 50 193 79 10 322 107 265

Prices

Very good 7.3% 34 8.1% 15 6.9% 19 4.2% 1 4.0% 2 7.3% 14 6.3% 5 10.0% 1 8.1% 26 6.5% 7 7.2% 19 Quite good 24.4% 113 23.1% 43 25.3% 70 54.2% 13 24.0% 12 21.8% 42 22.8% 18 20.0% 2 23.0% 74 26.2% 28 21.9% 58 Neither good nor poor 36.1% 167 41.4% 77 32.5% 90 29.2% 7 48.0% 24 38.3% 74 31.6% 25 40.0% 4 36.0% 116 39.3% 42 32.1% 85 Quite Poor 17.3% 80 13.4% 25 19.9% 55 12.5% 3 18.0% 9 19.7% 38 20.3% 16 10.0% 1 19.9% 64 12.2% 13 23.8% 63 Very poor 9.7% 45 8.6% 16 10.5% 29 0.0% 0 4.0% 2 10.9% 21 11.4% 9 0.0% 0 8.7% 28 9.3% 10 10.6% 28 Don’t know 5.2% 24 5.4% 10 5.1% 14 0.0% 0 2.0% 1 2.1% 4 7.6% 6 20.0% 2 4.3% 14 6.5% 7 4.5% 12 Mean: 0.03 0.09 -0.02 0.50 0.06 -0.05 -0.08 0.38 0.02 0.09 -0.09 Base: 463 186 277 24 50 193 79 10 322 107 265

Quality / and range of places to eat / drink

Very good 18.8% 87 18.8% 35 18.8% 52 12.5% 3 18.0% 9 18.1% 35 22.8% 18 30.0% 3 18.0% 58 21.5% 23 19.6% 52 Quite good 24.8% 115 25.8% 48 24.2% 67 20.8% 5 32.0% 16 29.0% 56 17.7% 14 10.0% 1 28.9% 93 16.8% 18 26.8% 71 Neither good nor poor 19.4% 90 23.7% 44 16.6% 46 8.3% 2 20.0% 10 23.3% 45 17.7% 14 30.0% 3 19.3% 62 18.7% 20 19.2% 51 Quite Poor 13.4% 62 11.8% 22 14.4% 40 41.7% 10 18.0% 9 12.4% 24 12.7% 10 10.0% 1 14.6% 47 11.2% 12 15.1% 40 Very poor 7.3% 34 8.1% 15 6.9% 19 12.5% 3 6.0% 3 7.8% 15 6.3% 5 0.0% 0 7.5% 24 6.5% 7 8.3% 22 Don’t know 16.2% 75 11.8% 22 19.1% 53 4.2% 1 6.0% 3 9.3% 18 22.8% 18 20.0% 2 11.8% 38 25.2% 27 10.9% 29 Mean: 0.41 0.40 0.42 -0.22 0.40 0.41 0.49 0.75 0.40 0.48 0.39 Base: 463 186 277 24 50 193 79 10 322 107 265

General shopping environment

Very good 17.5% 81 14.5% 27 19.5% 54 16.7% 4 8.0% 4 18.1% 35 19.0% 15 10.0% 1 18.0% 58 15.9% 17 17.0% 45 Quite good 26.6% 123 25.3% 47 27.4% 76 29.2% 7 46.0% 23 23.3% 45 16.5% 13 20.0% 2 26.4% 85 27.1% 29 24.5% 65 Neither good nor poor 25.1% 116 24.7% 46 25.3% 70 33.3% 8 18.0% 9 29.0% 56 27.8% 22 20.0% 2 24.8% 80 26.2% 28 27.5% 73 Quite Poor 16.0% 74 21.0% 39 12.6% 35 20.8% 5 18.0% 9 17.1% 33 19.0% 15 30.0% 3 16.1% 52 15.9% 17 15.5% 41 Very poor 11.4% 53 10.8% 20 11.9% 33 0.0% 0 6.0% 3 11.9% 23 15.2% 12 10.0% 1 11.8% 38 10.3% 11 12.5% 33 Don’t know 3.5% 16 3.8% 7 3.2% 9 0.0% 0 4.0% 2 0.5% 1 2.5% 2 10.0% 1 2.8% 9 4.7% 5 3.0% 8 Mean: 0.23 0.12 0.31 0.42 0.33 0.19 0.05 -0.11 0.23 0.24 0.19 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 17 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Safety / security

Very good 22.9% 106 19.4% 36 25.3% 70 45.8% 11 16.0% 8 20.2% 39 31.6% 25 10.0% 1 25.5% 82 15.0% 16 23.8% 63 Quite good 31.5% 146 32.8% 61 30.7% 85 12.5% 3 36.0% 18 33.7% 65 22.8% 18 10.0% 1 32.9% 106 32.7% 35 30.9% 82 Neither good nor poor 23.5% 109 21.5% 40 24.9% 69 20.8% 5 34.0% 17 24.4% 47 16.5% 13 30.0% 3 21.7% 70 28.0% 30 23.4% 62 Quite Poor 10.2% 47 15.1% 28 6.9% 19 12.5% 3 6.0% 3 11.4% 22 19.0% 15 10.0% 1 9.9% 32 10.3% 11 9.8% 26 Very poor 7.3% 34 7.0% 13 7.6% 21 4.2% 1 6.0% 3 8.8% 17 6.3% 5 20.0% 2 6.8% 22 6.5% 7 8.3% 22 Don’t know 4.5% 21 4.3% 8 4.7% 13 4.2% 1 2.0% 1 1.6% 3 3.8% 3 20.0% 2 3.1% 10 7.5% 8 3.8% 10 Mean: 0.55 0.44 0.62 0.87 0.51 0.46 0.57 -0.25 0.62 0.42 0.54 Base: 463 186 277 24 50 193 79 10 322 107 265

Access by public transport

Very good 33.0% 153 29.6% 55 35.4% 98 33.3% 8 24.0% 12 37.3% 72 34.2% 27 10.0% 1 31.7% 102 39.3% 42 31.3% 83 Quite good 32.0% 148 33.3% 62 31.0% 86 54.2% 13 46.0% 23 30.6% 59 27.8% 22 40.0% 4 32.0% 103 30.8% 33 30.2% 80 Neither good nor poor 10.6% 49 14.5% 27 7.9% 22 0.0% 0 12.0% 6 12.4% 24 6.3% 5 20.0% 2 9.6% 31 13.1% 14 11.3% 30 Quite Poor 3.5% 16 4.3% 8 2.9% 8 4.2% 1 4.0% 2 1.6% 3 5.1% 4 20.0% 2 2.8% 9 2.8% 3 4.5% 12 Very poor 4.1% 19 2.2% 4 5.4% 15 4.2% 1 4.0% 2 3.1% 6 2.5% 2 0.0% 0 4.3% 14 1.9% 2 3.4% 9 Don’t know 16.8% 78 16.1% 30 17.3% 48 4.2% 1 10.0% 5 15.0% 29 24.1% 19 10.0% 1 19.6% 63 12.2% 13 19.2% 51 Mean: 1.04 1.00 1.07 1.13 0.91 1.15 1.13 0.44 1.04 1.17 1.01 Base: 463 186 277 24 50 193 79 10 322 107 265

Level of street cleaning

Very good 25.5% 118 24.2% 45 26.4% 73 29.2% 7 18.0% 9 23.8% 46 22.8% 18 10.0% 1 25.8% 83 27.1% 29 25.7% 68 Quite good 39.1% 181 39.2% 73 39.0% 108 37.5% 9 40.0% 20 39.9% 77 46.8% 37 60.0% 6 41.6% 134 33.6% 36 40.8% 108 Neither good nor poor 20.1% 93 20.4% 38 19.9% 55 16.7% 4 24.0% 12 22.8% 44 19.0% 15 10.0% 1 18.6% 60 21.5% 23 18.9% 50 Quite Poor 7.1% 33 10.2% 19 5.1% 14 8.3% 2 12.0% 6 7.3% 14 3.8% 3 0.0% 0 7.1% 23 6.5% 7 7.9% 21 Very poor 4.1% 19 2.2% 4 5.4% 15 8.3% 2 4.0% 2 3.1% 6 3.8% 3 20.0% 2 3.1% 10 5.6% 6 2.6% 7 Don’t know 4.1% 19 3.8% 7 4.3% 12 0.0% 0 2.0% 1 3.1% 6 3.8% 3 0.0% 0 3.7% 12 5.6% 6 4.2% 11 Mean: 0.78 0.76 0.79 0.71 0.57 0.76 0.84 0.40 0.83 0.74 0.82 Base: 463 186 277 24 50 193 79 10 322 107 265

Liveliness / street character

Very good 19.9% 92 15.6% 29 22.7% 63 33.3% 8 12.0% 6 19.7% 38 20.3% 16 10.0% 1 22.4% 72 12.2% 13 20.8% 55 Quite good 31.5% 146 38.2% 71 27.1% 75 16.7% 4 38.0% 19 31.6% 61 30.4% 24 40.0% 4 32.0% 103 32.7% 35 27.9% 74 Neither good nor poor 26.4% 122 24.7% 46 27.4% 76 25.0% 6 38.0% 19 28.5% 55 20.3% 16 30.0% 3 26.4% 85 23.4% 25 27.2% 72 Quite Poor 10.6% 49 9.1% 17 11.6% 32 25.0% 6 10.0% 5 8.8% 17 17.7% 14 0.0% 0 10.2% 33 13.1% 14 14.0% 37 Very poor 5.8% 27 4.8% 9 6.5% 18 0.0% 0 0.0% 0 6.7% 13 6.3% 5 0.0% 0 4.3% 14 9.3% 10 6.0% 16 Don’t know 5.8% 27 7.5% 14 4.7% 13 0.0% 0 2.0% 1 4.7% 9 5.1% 4 20.0% 2 4.7% 15 9.3% 10 4.2% 11 Mean: 0.52 0.55 0.50 0.58 0.53 0.51 0.43 0.75 0.61 0.28 0.45 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 18 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Amount of traffic

Very good 5.0% 23 5.9% 11 4.3% 12 8.3% 2 2.0% 1 6.2% 12 2.5% 2 0.0% 0 4.0% 13 6.5% 7 4.2% 11 Quite good 15.1% 70 17.2% 32 13.7% 38 25.0% 6 22.0% 11 11.9% 23 15.2% 12 20.0% 2 13.4% 43 19.6% 21 14.0% 37 Neither good nor poor 28.3% 131 28.5% 53 28.2% 78 37.5% 9 36.0% 18 32.1% 62 21.5% 17 10.0% 1 29.5% 95 26.2% 28 29.8% 79 Quite Poor 21.6% 100 23.7% 44 20.2% 56 12.5% 3 24.0% 12 20.7% 40 27.8% 22 30.0% 3 26.1% 84 7.5% 8 24.2% 64 Very poor 26.8% 124 21.5% 40 30.3% 84 16.7% 4 14.0% 7 27.5% 53 29.1% 23 40.0% 4 24.2% 78 35.5% 38 24.9% 66 Don’t know 3.2% 15 3.2% 6 3.2% 9 0.0% 0 2.0% 1 1.6% 3 3.8% 3 0.0% 0 2.8% 9 4.7% 5 3.0% 8 Mean: -0.52 -0.39 -0.60 -0.04 -0.27 -0.52 -0.68 -0.90 -0.55 -0.48 -0.53 Base: 463 186 277 24 50 193 79 10 322 107 265

Evening / night-time facilities / activities

Very good 6.7% 31 6.5% 12 6.9% 19 8.3% 2 2.0% 1 8.3% 16 8.9% 7 0.0% 0 5.3% 17 10.3% 11 7.5% 20 Quite good 19.4% 90 24.7% 46 15.9% 44 12.5% 3 26.0% 13 21.2% 41 19.0% 15 20.0% 2 22.1% 71 14.0% 15 19.6% 52 Neither good nor poor 21.8% 101 22.0% 41 21.7% 60 25.0% 6 30.0% 15 26.9% 52 8.9% 7 20.0% 2 23.0% 74 18.7% 20 24.5% 65 Quite Poor 14.0% 65 14.0% 26 14.1% 39 29.2% 7 20.0% 10 17.1% 33 13.9% 11 10.0% 1 15.8% 51 10.3% 11 16.2% 43 Very poor 11.0% 51 9.7% 18 11.9% 33 25.0% 6 14.0% 7 11.9% 23 10.1% 8 0.0% 0 11.5% 37 9.3% 10 11.7% 31 Don’t know 27.0% 125 23.1% 43 29.6% 82 0.0% 0 8.0% 4 14.5% 28 39.2% 31 50.0% 5 22.4% 72 37.4% 40 20.4% 54 Mean: -0.04 0.06 -0.12 -0.50 -0.20 -0.04 0.04 0.20 -0.08 0.09 -0.06 Base: 463 186 277 24 50 193 79 10 322 107 265

Size / quality of supermarkets

Very good 14.0% 65 11.8% 22 15.5% 43 16.7% 4 6.0% 3 11.4% 22 17.7% 14 0.0% 0 13.7% 44 15.0% 16 12.1% 32 Quite good 20.7% 96 24.7% 46 18.1% 50 25.0% 6 16.0% 8 22.3% 43 12.7% 10 40.0% 4 18.0% 58 27.1% 29 19.2% 51 Neither good nor poor 22.7% 105 22.6% 42 22.7% 63 29.2% 7 28.0% 14 24.4% 47 19.0% 15 30.0% 3 24.2% 78 15.9% 17 22.6% 60 Quite Poor 25.1% 116 28.0% 52 23.1% 64 25.0% 6 36.0% 18 25.9% 50 27.8% 22 0.0% 0 27.6% 89 22.4% 24 27.5% 73 Very poor 11.7% 54 7.0% 13 14.8% 41 4.2% 1 12.0% 6 13.0% 25 13.9% 11 10.0% 1 11.8% 38 13.1% 14 12.5% 33 Don’t know 5.8% 27 5.9% 11 5.8% 16 0.0% 0 2.0% 1 3.1% 6 8.9% 7 20.0% 2 4.7% 15 6.5% 7 6.0% 16 Mean: 0.00 0.07 -0.04 0.25 -0.33 -0.07 -0.08 0.25 -0.06 0.09 -0.10 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 19 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q08 What mode of transport do you normally use to get to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

Car - driver 7.8% 36 4.8% 9 9.7% 27 8.3% 2 8.0% 4 7.3% 14 5.1% 4 0.0% 0 9.0% 29 1.9% 2 13.6% 36 Car - passenger 0.9% 4 0.0% 0 1.4% 4 0.0% 0 2.0% 1 0.5% 1 2.5% 2 0.0% 0 0.9% 3 0.9% 1 1.5% 4 Walk 75.2% 348 76.3% 142 74.4% 206 75.0% 18 82.0% 41 77.2% 149 81.0% 64 70.0% 7 76.1% 245 75.7% 81 71.3% 189 Bus 9.7% 45 10.8% 20 9.0% 25 8.3% 2 4.0% 2 6.2% 12 8.9% 7 20.0% 2 7.5% 24 13.1% 14 6.0% 16 Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Underground 1.1% 5 2.2% 4 0.4% 1 8.3% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0 1.6% 5 0.0% 0 0.8% 2 Bicycle 1.7% 8 1.1% 2 2.2% 6 0.0% 0 4.0% 2 2.1% 4 1.3% 1 0.0% 0 1.9% 6 1.9% 2 2.6% 7 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 3.5% 16 4.3% 8 2.9% 8 0.0% 0 0.0% 0 5.7% 11 1.3% 1 10.0% 1 2.8% 9 6.5% 7 4.2% 11 Base: 463 186 277 24 50 193 79 10 322 107 265

Q09 On average, how often do you use shops or services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ? Those who have shopped at the locations mentioned at Q05

2 / 3 times a week or more 62.2% 288 65.6% 122 59.9% 166 58.3% 14 58.0% 29 62.2% 120 65.8% 52 40.0% 4 59.3% 191 72.0% 77 61.1% 162 often Weekly 17.1% 79 16.1% 30 17.7% 49 29.2% 7 20.0% 10 19.2% 37 12.7% 10 10.0% 1 18.3% 59 12.2% 13 16.6% 44 Fortnightly 8.0% 37 7.0% 13 8.7% 24 8.3% 2 12.0% 6 7.8% 15 6.3% 5 20.0% 2 9.6% 31 4.7% 5 10.2% 27 Monthly 6.0% 28 4.3% 8 7.2% 20 0.0% 0 6.0% 3 5.2% 10 8.9% 7 20.0% 2 6.2% 20 5.6% 6 5.7% 15 Less than once a month 5.2% 24 5.4% 10 5.1% 14 4.2% 1 4.0% 2 5.2% 10 5.1% 4 0.0% 0 5.9% 19 3.7% 4 6.0% 16 (Varies / don’t know) 1.5% 7 1.6% 3 1.4% 4 0.0% 0 0.0% 0 0.5% 1 1.3% 1 10.0% 1 0.6% 2 1.9% 2 0.4% 1 Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 20 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q10 Why do you choose to shop at this centre ? Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.9% 156 74.0% 205 87.5% 21 74.0% 37 81.9% 158 77.2% 61 60.0% 6 77.0% 248 81.3% 87 76.2% 202 Range of shops and services 15.8% 73 12.9% 24 17.7% 49 4.2% 1 14.0% 7 14.0% 27 19.0% 15 20.0% 2 18.0% 58 8.4% 9 17.0% 45 Like the shop / centre 5.0% 23 4.3% 8 5.4% 15 4.2% 1 8.0% 4 4.7% 9 8.9% 7 0.0% 0 5.6% 18 3.7% 4 4.5% 12 Pleasant environment 3.5% 16 2.2% 4 4.3% 12 4.2% 1 0.0% 0 3.1% 6 7.6% 6 0.0% 0 4.0% 13 2.8% 3 3.8% 10 Low price / good value 3.5% 16 2.7% 5 4.0% 11 4.2% 1 2.0% 1 3.6% 7 5.1% 4 0.0% 0 2.2% 7 6.5% 7 3.4% 9 Convenient to work 1.7% 8 1.1% 2 2.2% 6 4.2% 1 4.0% 2 1.6% 3 1.3% 1 0.0% 0 1.6% 5 1.9% 2 0.8% 2 Quality of the shopping 1.7% 8 1.6% 3 1.8% 5 0.0% 0 0.0% 0 1.6% 3 3.8% 3 0.0% 0 2.5% 8 0.0% 0 2.3% 6 environment Friendly atmosphere 1.1% 5 1.6% 3 0.7% 2 0.0% 0 0.0% 0 0.5% 1 2.5% 2 0.0% 0 0.9% 3 1.9% 2 0.4% 1 To support local businesses 0.9% 4 2.2% 4 0.0% 0 0.0% 0 6.0% 3 0.5% 1 0.0% 0 0.0% 0 1.2% 4 0.0% 0 1.1% 3 Best choice locally 0.6% 3 0.0% 0 1.1% 3 0.0% 0 2.0% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 2 0.9% 1 0.8% 2 For specific items 0.6% 3 0.5% 1 0.7% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 10.0% 1 0.9% 3 0.0% 0 0.8% 2 If I am passing through 0.6% 3 0.5% 1 0.7% 2 0.0% 0 4.0% 2 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.9% 1 0.8% 2 Good public transport 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.0% 0 It is somewhere different to 0.4% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.5% 1 1.3% 1 0.0% 0 0.3% 1 0.9% 1 0.4% 1 shop Quiet / not very busy 0.4% 2 0.0% 0 0.7% 2 4.2% 1 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.4% 1 Late night shopping 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 0 0.5% 1 1.3% 1 0.0% 0 0.3% 1 0.0% 0 0.4% 1 No other choice locally 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.9% 1 0.8% 2 For emergency shopping 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.3% 1 0.9% 1 0.4% 1 Good range of products 0.4% 2 0.5% 1 0.4% 1 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.6% 2 0.0% 0 0.4% 1 Good parking 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.9% 1 0.4% 1 If I have an appointment 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 locally Biggest centre locally 0.2% 1 0.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.0% 0 Friends / family live close by 0.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.3% 1 0.0% 0 0.4% 1 (Don’t know / no particular 2.6% 12 1.6% 3 3.2% 9 4.2% 1 2.0% 1 1.0% 2 1.3% 1 10.0% 1 2.2% 7 3.7% 4 3.4% 9 reason) Base: 463 186 277 24 50 193 79 10 322 107 265

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 21 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 20.1% 51 24.8% 100 22.6% 7 26.8% 19 27.0% 69 17.0% 19 35.3% 6 25.1% 115 16.8% 26 23.9% 90 Marylebone High Street 7.2% 47 7.9% 20 6.7% 27 0.0% 0 2.8% 2 8.2% 21 11.6% 13 17.6% 3 8.9% 41 3.9% 6 9.0% 34 Kensington High Street 6.1% 40 3.5% 9 7.7% 31 0.0% 0 4.2% 3 8.2% 21 6.3% 7 11.8% 2 7.0% 32 5.2% 8 6.4% 24 Brent Cross 5.6% 37 3.9% 10 6.7% 27 6.5% 2 5.6% 4 6.3% 16 6.3% 7 11.8% 2 5.7% 26 5.2% 8 8.0% 30 Edgware Road 3.2% 21 4.7% 12 2.2% 9 0.0% 0 4.2% 3 4.3% 11 1.8% 2 0.0% 0 3.1% 14 3.2% 5 1.6% 6 Kings Road 2.7% 18 2.0% 5 3.2% 13 9.7% 3 1.4% 1 4.3% 11 1.8% 2 5.9% 1 3.1% 14 1.9% 3 2.9% 11 Warwick Way / Tachbrook 2.7% 18 3.2% 8 2.5% 10 0.0% 0 1.4% 1 2.7% 7 2.7% 3 0.0% 0 2.4% 11 2.6% 4 3.2% 12 Street Knightsbridge 2.6% 17 0.4% 1 4.0% 16 0.0% 0 0.0% 0 2.7% 7 5.4% 6 0.0% 0 3.1% 14 1.3% 2 3.7% 14 Victoria Street, Westminster 2.4% 16 1.6% 4 3.0% 12 3.2% 1 5.6% 4 2.0% 5 2.7% 3 0.0% 0 2.4% 11 2.6% 4 2.4% 9 Kilburn 2.3% 15 2.4% 6 2.2% 9 6.5% 2 1.4% 1 1.2% 3 1.8% 2 0.0% 0 2.0% 9 3.2% 5 1.3% 5 Queensway / Westbourne 2.3% 15 2.0% 5 2.5% 10 3.2% 1 4.2% 3 2.0% 5 1.8% 2 0.0% 0 2.2% 10 3.2% 5 2.9% 11 Grove Notting Hill 2.1% 14 1.6% 4 2.5% 10 0.0% 0 0.0% 0 2.3% 6 3.6% 4 0.0% 0 2.8% 13 0.6% 1 2.1% 8 O2 Centre, Finchley Road 1.8% 12 2.0% 5 1.7% 7 0.0% 0 4.2% 3 2.7% 7 0.9% 1 0.0% 0 2.0% 9 1.3% 2 2.4% 9 Ladbroke Grove, London 1.4% 9 1.2% 3 1.5% 6 3.2% 1 1.4% 1 1.2% 3 1.8% 2 0.0% 0 1.3% 6 1.9% 3 1.1% 4 Finchley Road, London 1.4% 9 0.8% 2 1.7% 7 0.0% 0 1.4% 1 1.6% 4 2.7% 3 5.9% 1 1.3% 6 0.0% 0 1.3% 5 Whiteley's Shopping Centre 1.4% 9 1.6% 4 1.2% 5 3.2% 1 4.2% 3 1.2% 3 0.9% 1 0.0% 0 1.1% 5 1.3% 2 0.8% 3 Bayswater 1.4% 9 0.4% 1 2.0% 8 3.2% 1 1.4% 1 2.3% 6 0.9% 1 0.0% 0 1.1% 5 2.6% 4 1.6% 6 Market, Portobello Road 1.4% 9 1.6% 4 1.2% 5 3.2% 1 2.8% 2 0.8% 2 3.6% 4 0.0% 0 1.7% 8 0.6% 1 1.9% 7 Hammersmith 1.1% 7 0.4% 1 1.5% 6 3.2% 1 2.8% 2 0.4% 1 0.9% 1 5.9% 1 1.1% 5 0.6% 1 1.1% 4 Harrow Road 1.1% 7 1.6% 4 0.7% 3 3.2% 1 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.7% 3 1.9% 3 1.3% 5 Holloway Road, Camden 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 0 1.6% 4 0.9% 1 0.0% 0 1.1% 5 0.6% 1 1.1% 4 Town Marble Arch 0.9% 6 0.4% 1 1.2% 5 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.9% 4 1.3% 2 0.5% 2 Covent Garden 0.9% 6 0.8% 2 1.0% 4 3.2% 1 0.0% 0 0.8% 2 2.7% 3 0.0% 0 1.3% 6 0.0% 0 0.8% 3 Camden Town 0.8% 5 1.2% 3 0.5% 2 0.0% 0 1.4% 1 0.4% 1 1.8% 2 0.0% 0 0.4% 2 1.9% 3 0.8% 3 Brompton Road 0.8% 5 0.8% 2 0.7% 3 3.2% 1 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.9% 4 0.6% 1 1.1% 4 St Johns Wood 0.6% 4 0.8% 2 0.5% 2 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.5% 2 Baker Street 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.9% 4 0.0% 0 1.1% 4 Cromwell Road 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 0.4% 1 2.7% 3 0.0% 0 0.9% 4 0.0% 0 1.1% 4 Sloane Square 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 1.3% 2 0.5% 2 Waterloo 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Praed Street 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.0% 0 Cardinal Place, Victoria 0.5% 3 0.0% 0 0.7% 3 0.0% 0 2.8% 2 0.0% 0 0.0% 0 5.9% 1 0.2% 1 0.6% 1 0.5% 2 Regent Street 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.3% 1 Church Street, Kent 0.5% 3 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.3% 1 Bond Street, London 0.5% 3 0.4% 1 0.5% 2 3.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Piccadilly 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 2 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Swiss Cottage 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.7% 3 0.0% 0 0.5% 2 Shepherd's Bush W12 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.3% 1 Clapham Junction 0.3% 2 0.8% 2 0.0% 0 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Ashcroft Kings Mall 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Park Royal 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.2% 1 0.6% 1 0.5% 2 Earlscourt 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 22 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Chelsea 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Vauxhall Bridge Road 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Gloucester 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Portobello Road 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Tottenham Court Road 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Acton 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Maida Vale 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Ashford 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Elton 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Croydon Shopping Centre 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Borough Market, Borough 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Bromley 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Denby Street, Queensbury 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Ealing, Broadway 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Hampstead 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Kew Shopping Park, Malt 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Lake Road Lewisham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Milton Keynes 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 North End Road, Fulham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 Bloomsbury 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Peckham 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Sainsbury's (unspecified 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 location) Southall, London 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Suffolk 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Surrey 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Market, White Chapel 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Wilton Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Wimbledon 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Berwick St John 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Bethnal Green 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Market, Church Street, 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 London Crawford Street 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Midfield 0.2% 1 0.4% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Muswell Hill 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Orchid Street, Fulham 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Soho 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Stratford 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 (No other used) 27.7% 182 32.7% 83 24.6% 99 25.8% 8 28.2% 20 21.5% 55 25.9% 29 23.5% 4 24.8% 114 33.5% 52 22.3% 84 (Don't know / varies) 3.7% 24 3.5% 9 3.7% 15 3.2% 1 2.8% 2 3.1% 8 2.7% 3 11.8% 2 2.6% 12 5.8% 9 4.2% 16 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 23 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Q12 What, if anything would make you more likely to visit Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?

Nothing 37.7% 248 39.4% 100 36.7% 148 29.0% 9 22.5% 16 32.0% 82 33.9% 38 41.2% 7 35.7% 164 42.6% 66 32.4% 122 Better choice of shops in 20.5% 135 13.8% 35 24.8% 100 19.4% 6 31.0% 22 25.0% 64 18.8% 21 5.9% 1 21.8% 100 20.6% 32 25.2% 95 general Better choice of other non- 12.0% 79 9.8% 25 13.4% 54 19.4% 6 16.9% 12 12.5% 32 12.5% 14 11.8% 2 12.9% 59 11.6% 18 13.8% 52 food shops Better food and convenience 7.8% 51 6.7% 17 8.4% 34 9.7% 3 8.5% 6 7.0% 18 9.8% 11 5.9% 1 8.5% 39 7.1% 11 6.6% 25 shops Better maintenance / 7.6% 50 7.5% 19 7.7% 31 3.2% 1 11.3% 8 6.6% 17 13.4% 15 11.8% 2 8.5% 39 6.5% 10 8.0% 30 cleanliness More car parking 6.2% 41 5.5% 14 6.7% 27 9.7% 3 7.0% 5 6.3% 16 7.1% 8 5.9% 1 7.2% 33 3.9% 6 9.8% 37 More / improved 5.2% 34 6.7% 17 4.2% 17 3.2% 1 12.7% 9 5.5% 14 2.7% 3 5.9% 1 5.4% 25 5.8% 9 4.8% 18 supermarkets Better quality shops 4.6% 30 4.7% 12 4.5% 18 3.2% 1 11.3% 8 5.9% 15 3.6% 4 5.9% 1 5.9% 27 1.3% 2 4.8% 18 Better safety / security 4.0% 26 3.9% 10 4.0% 16 0.0% 0 5.6% 4 4.7% 12 6.3% 7 0.0% 0 4.1% 19 3.9% 6 4.5% 17 Made the area more 2.1% 14 1.6% 4 2.5% 10 3.2% 1 0.0% 0 3.9% 10 0.9% 1 0.0% 0 2.6% 12 0.0% 0 2.1% 8 pedestrian friendly Better public transport 2.1% 14 2.0% 5 2.2% 9 0.0% 0 1.4% 1 2.7% 7 2.7% 3 0.0% 0 1.7% 8 3.9% 6 1.3% 5 More or better restaurants 2.0% 13 1.2% 3 2.5% 10 3.2% 1 7.0% 5 1.6% 4 0.0% 0 0.0% 0 2.8% 13 0.0% 0 1.9% 7 Better / cheaper car parking 2.0% 13 2.0% 5 2.0% 8 3.2% 1 1.4% 1 1.6% 4 4.5% 5 0.0% 0 1.3% 6 3.9% 6 3.2% 12 More large shops 2.0% 13 1.6% 4 2.2% 9 0.0% 0 4.2% 3 3.1% 8 0.9% 1 0.0% 0 1.7% 8 2.6% 4 1.6% 6 Choice of cheaper shops 1.8% 12 1.6% 4 2.0% 8 3.2% 1 2.8% 2 1.2% 3 1.8% 2 0.0% 0 1.3% 6 1.9% 3 1.6% 6 Less traffic congestion 1.7% 11 2.0% 5 1.5% 6 0.0% 0 1.4% 1 2.3% 6 1.8% 2 0.0% 0 2.2% 10 0.6% 1 2.4% 9 New department store 1.1% 7 0.0% 0 1.7% 7 0.0% 0 2.8% 2 1.2% 3 0.9% 1 0.0% 0 1.1% 5 1.3% 2 1.1% 4 More or better public 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 0 1.2% 3 1.8% 2 0.0% 0 1.1% 5 0.0% 0 1.3% 5 services / community uses Better atmosphere 0.8% 5 0.4% 1 1.0% 4 3.2% 1 1.4% 1 0.8% 2 0.9% 1 0.0% 0 0.7% 3 0.6% 1 0.8% 3 Less non-food shops 0.8% 5 0.4% 1 1.0% 4 0.0% 0 0.0% 0 2.0% 5 0.0% 0 0.0% 0 1.1% 5 0.0% 0 1.3% 5 Better entertainment 0.8% 5 0.4% 1 1.0% 4 3.2% 1 0.0% 0 1.6% 4 0.0% 0 0.0% 0 1.1% 5 0.0% 0 0.8% 3 facilities More or better takeaways 0.6% 4 0.4% 1 0.7% 3 0.0% 0 4.2% 3 0.0% 0 0.0% 0 0.0% 0 0.7% 3 0.6% 1 0.5% 2 If I were given more 0.6% 4 0.4% 1 0.7% 3 0.0% 0 0.0% 0 1.6% 4 0.0% 0 0.0% 0 0.7% 3 0.6% 1 0.8% 3 information about the area Support given to independent 0.6% 4 1.2% 3 0.2% 1 0.0% 0 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.9% 4 0.0% 0 0.8% 3 businesses If money were invested in 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 0.8% 2 1.8% 2 0.0% 0 0.7% 3 0.6% 1 0.8% 3 the area Improved cinema 0.5% 3 0.0% 0 0.7% 3 3.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.5% 2 Larger / improved market 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.4% 1 0.9% 1 0.0% 0 0.7% 3 0.0% 0 0.8% 3 More or better pharmacy 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.3% 1 More or better public houses 0.5% 3 0.4% 1 0.5% 2 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.5% 2 Friendlier staff in stores / 0.5% 3 0.4% 1 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 restaurants Less food shops 0.5% 3 0.0% 0 0.7% 3 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.3% 1 Less foreign people in the 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.2% 1 1.3% 2 0.5% 2

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 24 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

area More houses built 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Better access for cyclists 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.0% 0 If it were more convenient to 0.3% 2 0.4% 1 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 my home Occupying the vacant stores 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Reduced opening hours 0.3% 2 0.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.5% 2 More or better health / dental 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 facilities Longer opening hours 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 No congestion charges 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Better access for disabled 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0 0.0% 0 0.0% 0 people Less change to the area 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 If it were more spread out 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quieter 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Improved roads 0.2% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 (Don't know) 5.0% 33 5.5% 14 4.7% 19 6.5% 2 8.5% 6 3.9% 10 1.8% 2 23.5% 4 3.9% 18 5.2% 8 3.7% 14 Base: 657 254 403 31 71 256 112 17 459 155 377

GEN Gender of respondent:

Male 38.7% 254100.0% 254 0.0% 0 25.8% 8 33.8% 24 40.2% 103 38.4% 43 29.4% 5 38.6% 177 40.6% 63 36.1% 136 Female 61.3% 403 0.0% 0100.0% 403 74.2% 23 66.2% 47 59.8% 153 61.6% 69 70.6% 12 61.4% 282 59.4% 92 63.9% 241 Base: 657 254 403 31 71 256 112 17 459 155 377

AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 3.2% 8 5.7% 23100.0% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 20 3.2% 5 4.2% 16 25-34 10.8% 71 9.4% 24 11.7% 47 0.0% 0 100.0% 71 0.0% 0 0.0% 0 0.0% 0 11.3% 52 8.4% 13 11.4% 43 35-59 39.0% 256 40.6% 103 38.0% 153 0.0% 0 0.0% 0100.0% 256 0.0% 0 0.0% 0 40.1% 184 41.9% 65 43.2% 163 60-64 17.0% 112 16.9% 43 17.1% 69 0.0% 0 0.0% 0 0.0% 0100.0% 112 0.0% 0 18.5% 85 14.2% 22 18.6% 70 65+ 25.9% 170 28.0% 71 24.6% 99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.4% 112 30.3% 47 21.0% 79 (Refused) 2.6% 17 2.0% 5 3.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 17 1.3% 6 1.9% 3 1.6% 6 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 25 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer, 65.6% 431 72.8% 185 61.0% 246 35.5% 11 54.9% 39 63.3% 162 71.4% 80 52.9% 9 71.5% 328 56.1% 87 69.0% 260 this includes English, Scottish, Welsh) White European 4.0% 26 3.5% 9 4.2% 17 9.7% 3 11.3% 8 4.3% 11 1.8% 2 0.0% 0 4.4% 20 3.2% 5 4.0% 15 Indian 2.7% 18 3.5% 9 2.2% 9 6.5% 2 2.8% 2 3.1% 8 2.7% 3 0.0% 0 3.1% 14 2.6% 4 3.4% 13 White - Irish 2.3% 15 2.4% 6 2.2% 9 0.0% 0 1.4% 1 0.8% 2 3.6% 4 0.0% 0 1.5% 7 4.5% 7 1.1% 4 Caribbean 1.8% 12 1.6% 4 2.0% 8 3.2% 1 0.0% 0 1.6% 4 0.9% 1 0.0% 0 0.7% 3 5.2% 8 0.8% 3 White and Asian 1.5% 10 2.0% 5 1.2% 5 9.7% 3 4.2% 3 1.2% 3 0.9% 1 0.0% 0 1.3% 6 1.9% 3 1.1% 4 White American 1.4% 9 1.2% 3 1.5% 6 0.0% 0 1.4% 1 2.3% 6 0.9% 1 0.0% 0 1.7% 8 0.6% 1 1.9% 7 White and black Caribbean 1.2% 8 0.4% 1 1.7% 7 3.2% 1 2.8% 2 1.6% 4 0.0% 0 0.0% 0 1.1% 5 1.9% 3 0.8% 3 White (other) 0.9% 6 0.4% 1 1.2% 5 3.2% 1 0.0% 0 1.2% 3 1.8% 2 0.0% 0 1.1% 5 0.6% 1 0.5% 2 White and black African 0.9% 6 1.2% 3 0.7% 3 0.0% 0 0.0% 0 1.2% 3 1.8% 2 0.0% 0 0.7% 3 1.3% 2 1.3% 5 Mixed Race 0.9% 6 0.8% 2 1.0% 4 0.0% 0 4.2% 3 1.2% 3 0.0% 0 0.0% 0 0.7% 3 1.9% 3 0.3% 1 Greek 0.8% 5 0.0% 0 1.2% 5 0.0% 0 1.4% 1 1.2% 3 0.0% 0 0.0% 0 0.4% 2 1.9% 3 0.8% 3 African 0.8% 5 1.2% 3 0.5% 2 3.2% 1 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.7% 3 1.3% 2 1.3% 5 Pakistani 0.8% 5 0.8% 2 0.7% 3 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.9% 4 0.6% 1 1.1% 4 White Australian 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 1.2% 3 0.9% 1 0.0% 0 0.9% 4 0.0% 0 0.8% 3 Iranian 0.6% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.9% 4 0.0% 0 0.5% 2 West Indian 0.6% 4 0.8% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 1.3% 2 0.0% 0 Spanish 0.6% 4 0.4% 1 0.7% 3 3.2% 1 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.0% 0 2.6% 4 1.1% 4 Jamaican 0.5% 3 0.0% 0 0.7% 3 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.5% 2 German 0.5% 3 0.8% 2 0.2% 1 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.5% 2 Chinese 0.5% 3 0.8% 2 0.2% 1 3.2% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.5% 2 Arabic 0.5% 3 0.8% 2 0.2% 1 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.5% 2 Albanian 0.5% 3 0.0% 0 0.7% 3 0.0% 0 1.4% 1 0.8% 2 0.0% 0 0.0% 0 0.2% 1 1.3% 2 0.3% 1 Middle Eastern 0.5% 3 0.0% 0 0.7% 3 3.2% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.4% 2 0.6% 1 0.5% 2 Latin American 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.3% 1 Polish 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.3% 1 European 0.3% 2 0.0% 0 0.5% 2 3.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Caucasian 0.3% 2 0.4% 1 0.2% 1 0.0% 0 0.0% 0 0.8% 2 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Black British 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Malian 0.3% 2 0.0% 0 0.5% 2 0.0% 0 1.4% 1 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.6% 1 0.3% 1 Pilipino British 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.0% 0 1.3% 2 0.0% 0 White Croatian 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.4% 2 0.0% 0 0.3% 1 Bangladeshi 0.3% 2 0.4% 1 0.2% 1 3.2% 1 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1 Portuguese 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.4% 1 0.9% 1 0.0% 0 0.2% 1 0.6% 1 0.3% 1 European Mixed Race 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 American Indian 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Chinese American 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Egyptian 0.2% 1 0.0% 0 0.2% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 New Zealander 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Black (other) 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Swiss Portuguese 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 Danish 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Mewari 0.2% 1 0.0% 0 0.2% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.3% 1

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 26 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

Dutch 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.3% 1 Chinese West Indian 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 White South African 0.2% 1 0.0% 0 0.2% 1 0.0% 0 0.0% 0 0.4% 1 0.0% 0 0.0% 0 0.2% 1 0.0% 0 0.0% 0 (Refused) 4.4% 29 2.8% 7 5.5% 22 0.0% 0 2.8% 2 2.7% 7 5.4% 6 47.1% 8 2.6% 12 1.3% 2 3.2% 12 Base: 657 254 403 31 71 256 112 17 459 155 377

SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 31.1% 79 31.5% 127 29.0% 9 18.3% 13 27.0% 69 34.8% 39 5.9% 1 26.1% 120 51.0% 79 19.6% 74 £25,000 - 50,000 19.5% 128 22.4% 57 17.6% 71 22.6% 7 26.8% 19 21.1% 54 15.2% 17 11.8% 2 21.8% 100 16.8% 26 21.8% 82 £50,000 - 100,000 12.6% 83 14.6% 37 11.4% 46 9.7% 3 21.1% 15 18.0% 46 8.9% 10 5.9% 1 16.6% 76 3.9% 6 16.7% 63 £100,000 or more 13.2% 87 12.6% 32 13.6% 55 9.7% 3 14.1% 10 18.8% 48 16.1% 18 0.0% 0 17.2% 79 4.5% 7 19.9% 75 (Don't know / can't 7.2% 47 4.7% 12 8.7% 35 29.0% 9 5.6% 4 3.9% 10 8.0% 9 11.8% 2 3.9% 18 13.5% 21 6.6% 25 remember) (Refused) 16.1% 106 14.6% 37 17.1% 69 0.0% 0 14.1% 10 11.3% 29 17.0% 19 64.7% 11 14.4% 66 10.3% 16 15.4% 58 Mean: 22686 25118 21154 20806 30282 27568 19152 9559 26438 16242 26127 Base: 657 254 403 31 71 256 112 17 459 155 377

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 44.5% 113 36.5% 147 41.9% 13 32.4% 23 35.5% 91 36.6% 41 35.3% 6 35.7% 164 53.5% 83 0.0% 0 1 42.0% 276 43.3% 110 41.2% 166 32.3% 10 46.5% 33 42.6% 109 42.9% 48 29.4% 5 46.4% 213 32.9% 51 73.2% 276 2 12.9% 85 8.7% 22 15.6% 63 12.9% 4 12.7% 9 18.4% 47 16.1% 18 5.9% 1 14.4% 66 11.0% 17 22.5% 85 3 or more 2.4% 16 1.6% 4 3.0% 12 6.5% 2 1.4% 1 2.7% 7 3.6% 4 0.0% 0 2.8% 13 0.6% 1 4.2% 16 (Don't know) 0.3% 2 0.0% 0 0.5% 2 6.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 2.7% 18 2.0% 5 3.2% 13 0.0% 0 7.0% 5 0.8% 2 0.9% 1 29.4% 5 0.7% 3 1.9% 3 0.0% 0 Base: 657 254 403 31 71 256 112 17 459 155 377

SEG Socioeconmic Grouping:

A 2.0% 13 1.2% 3 2.5% 10 3.2% 1 0.0% 0 0.8% 2 3.6% 4 0.0% 0 2.8% 13 0.0% 0 2.7% 10 B 35.0% 230 37.0% 94 33.7% 136 25.8% 8 35.2% 25 38.7% 99 43.8% 49 17.6% 3 50.1% 230 0.0% 0 42.2% 159 C1 32.9% 216 31.5% 80 33.7% 136 35.5% 11 38.0% 27 32.4% 83 28.6% 32 17.6% 3 47.1% 216 0.0% 0 32.6% 123 C2 9.1% 60 11.4% 29 7.7% 31 6.5% 2 8.5% 6 12.9% 33 4.5% 5 11.8% 2 0.0% 0 38.7% 60 9.5% 36 D 8.8% 58 8.7% 22 8.9% 36 6.5% 2 5.6% 4 5.9% 15 13.4% 15 5.9% 1 0.0% 0 37.4% 58 6.1% 23 E 5.6% 37 4.7% 12 6.2% 25 3.2% 1 4.2% 3 6.6% 17 1.8% 2 0.0% 0 0.0% 0 23.9% 37 2.7% 10 (Refused) 6.5% 43 5.5% 14 7.2% 29 19.4% 6 8.5% 6 2.7% 7 4.5% 5 47.1% 8 0.0% 0 0.0% 0 4.2% 16 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Demographics Westminster Telephone Household Survey Page 27 for Nathaniel Lichfield & Partners October 2006

Total Male Female 16 to 24 25 to 34 35 to 59 60 to 64 65+ ABC1 C2DE Car in hhold

ZONE Zone

Harrow Road 15.2% 100 12.2% 31 17.1% 69 22.6% 7 16.9% 12 15.6% 40 15.2% 17 5.9% 1 12.0% 55 25.2% 39 12.5% 47 St Johns Wood 15.2% 100 13.8% 35 16.1% 65 19.4% 6 15.5% 11 15.6% 40 17.0% 19 11.8% 2 17.0% 78 9.0% 14 20.2% 76 Warwick Way / Tachbrook 15.2% 100 16.1% 41 14.6% 59 12.9% 4 15.5% 11 15.6% 40 17.0% 19 17.6% 3 14.4% 66 16.1% 25 15.9% 60 Street Church Street / Edgeware 15.2% 100 17.7% 45 13.6% 55 19.4% 6 15.5% 11 15.6% 40 10.7% 12 17.6% 3 13.3% 61 20.0% 31 10.3% 39 Road Marylebone High Street 9.0% 59 8.3% 21 9.4% 38 3.2% 1 5.6% 4 10.2% 26 4.5% 5 0.0% 0 10.9% 50 5.8% 9 9.5% 36 Queensway / Westbourne 15.4% 101 16.5% 42 14.6% 59 3.2% 1 15.5% 11 15.6% 40 17.9% 20 23.5% 4 16.3% 75 12.3% 19 15.7% 59 Grove Praed Street 14.8% 97 15.4% 39 14.4% 58 19.4% 6 15.5% 11 11.7% 30 17.9% 20 23.5% 4 16.1% 74 11.6% 18 15.9% 60 Base: 657 254 403 31 71 256 112 17 459 155 377

051006 NEMS market research Zone Westminster Telephone Household Survey Page 28 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 29.0% 29 62.0% 62 25.0% 25 65.0% 65 61.0% 36 16.8% 17 69.1% 67 Kensington High Street 7.6% 50 16.0% 16 1.0% 1 0.0% 0 0.0% 0 1.7% 1 29.7% 30 2.1% 2 Victoria Street, Westminster 3.0% 20 0.0% 0 0.0% 0 20.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Queensway / Westbourne 2.4% 16 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.7% 1 8.9% 9 0.0% 0 Grove Edgware Road 2.4% 16 6.0% 6 0.0% 0 1.0% 1 5.0% 5 0.0% 0 0.0% 0 4.1% 4 Kings Road 2.1% 14 0.0% 0 0.0% 0 12.0% 12 0.0% 0 0.0% 0 1.0% 1 1.0% 1 Marylebone High Street 1.5% 10 0.0% 0 3.0% 3 0.0% 0 1.0% 1 6.8% 4 1.0% 1 1.0% 1 Brent Cross 1.5% 10 3.0% 3 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mail order / delivered / 1.5% 10 2.0% 2 0.0% 0 2.0% 2 3.0% 3 1.7% 1 2.0% 2 0.0% 0 internet Abroad (unspecified 1.1% 7 1.0% 1 0.0% 0 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 location) Kilburn 1.1% 7 5.0% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marble Arch 0.9% 6 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Whiteley's Shopping Centre 0.9% 6 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Harrow Road 0.9% 6 6.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market, Portobello Road 0.9% 6 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Market, Church Street 0.8% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 St Johns Wood 0.8% 5 0.0% 0 3.0% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Regent Street 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.4% 2 1.0% 1 0.0% 0 Notting Hill 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Portobello Road 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Bond Street, London 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 1.0% 1 Tesco, Church Street, St 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Johns Wood Warwick Way / Tachbrook 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Bayswater 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Hammersmith 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 German Street, Westminster 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Knightsbridge 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.0% 1 Central London 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Baker Street 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Covent Garden 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 O2 Centre, Finchley Road 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ladbroke Grove 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Primark (unspecified 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 location) Sainsbury's, Crommel Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Barnet Wembley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Park Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardinal Junction 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherd's Bush W12 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Church Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Clapham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cricklewood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goldbourne Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Harrow 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hyde Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Keble Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market, Litchfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Market (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Mayfair 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Marks & Spencer, Marble 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Arch Market, Brixton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Osterley Lane, Ealing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Oxbridge 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Coburn Mews 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, O2 Centre, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road Sloanes Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 29 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Stanmore 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 13.2% 87 13.0% 13 11.0% 11 18.0% 18 9.0% 9 22.0% 13 12.9% 13 10.3% 10 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 30 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street, 8.2% 54 0.0% 0 0.0% 0 1.0% 1 14.0% 14 45.8% 27 1.0% 1 11.3% 11 Marylebone Tesco, Church Street, St 7.2% 47 0.0% 0 5.0% 5 0.0% 0 38.0% 38 1.7% 1 0.0% 0 3.1% 3 Johns Wood Sainsbury's, Wilton Road, 5.9% 39 0.0% 0 0.0% 0 39.0% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Sainsbury’s, Ladbroke 5.0% 33 21.0% 21 0.0% 0 0.0% 0 3.0% 3 0.0% 0 5.0% 5 4.1% 4 Grove, Chelsea Somerfield, Edgware Road, 3.8% 25 1.0% 1 0.0% 0 0.0% 0 4.0% 4 1.7% 1 0.0% 0 19.6% 19 London Sainsbury’s, O2 Centre, 3.5% 23 0.0% 0 21.0% 21 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London Mail order / internet / 3.3% 22 2.0% 2 8.0% 8 2.0% 2 2.0% 2 1.7% 1 5.9% 6 1.0% 1 delivered Somerfield, Harrow Road 3.0% 20 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Waitrose, Finchley Road, 2.7% 18 3.0% 3 12.0% 12 0.0% 0 2.0% 2 0.0% 0 1.0% 1 0.0% 0 London Tesco, Portobello Road, 2.4% 16 5.0% 5 0.0% 0 0.0% 0 1.0% 1 1.7% 1 8.9% 9 0.0% 0 London Tesco, Warwick Way, 2.0% 13 0.0% 0 0.0% 0 12.0% 12 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Victoria Waitrose, Swiss Cottage, 2.0% 13 0.0% 0 13.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Marks & Spencer, Edgware 1.7% 11 1.0% 1 0.0% 0 0.0% 0 5.0% 5 1.7% 1 0.0% 0 4.1% 4 Road, London Tesco, Brent Cross 1.5% 10 0.0% 0 4.0% 4 0.0% 0 6.0% 6 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Oxford 1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 1.0% 1 5.2% 5 Street Ladbroke Grove 1.4% 9 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 2.1% 2 Iceland, Harrow Road, 1.1% 7 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Cromwell Road, 1.1% 7 1.0% 1 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.1% 3 Kensington Market, Portobello Road, 1.1% 7 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 London Marks & Spencer, Marble 1.1% 7 0.0% 0 2.0% 2 0.0% 0 2.0% 2 1.7% 1 0.0% 0 2.1% 2 Arch Sainsbury’s, Edgware Road, 1.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 4.1% 4 London Waitrose, High Street, 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 Kensington Sainsbury’s, Kilburn High 0.9% 6 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Marks & Spencer, Whiteleys 0.8% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 of Bayswater, Queensway Marks & Spencer Simply 0.8% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.1% 3 Food, Marylebone Station Tesco, Notting Hill Gate 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 Sainsbury Local, Allington 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Street, Victoria Sainsbury’s, Swiss Cottage, 0.6% 4 0.0% 0 2.0% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Asda, Park Royal 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Sainsbury’s, Wilton Road, 0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Sainsbury's, Kingsgate 0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Parade, Victoria Street Marks & Spencer, 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Queensway Tesco, Meadville 0.5% 3 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Westbourne 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Grove, London Sainsbury Local, 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Westbourne Grove Sainsbury's, Vauxhall 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Clapham Junction 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Baker Street, London 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Grove, London Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Station Sainsbury’s, Cromwell Road, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 31 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Kensington Tesco, Edgware Road 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Praed Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Marks & Spencer Simply 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Food, Paddington Station Tesco, Hammersmith 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Sainsbury’s, Camden Town 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Kingsmall, 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hammersmith Sainsbury’s, Harrow Road, 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Tesco, High Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Marylebone Waitrose, Kings Road 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Market, Warwick Way, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Morrisons, Camden Town 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Camden 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Town Marks & Spencer, High 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Street, Kensington Co-Op, Heathfield 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Tesco, Circus Road 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Pimlico 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Waitrose, Motcomb Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Budgens, Queensway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cardinal Place Kilburn High Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Safeway, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Planet Organic, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grove Portobello Whole Foods, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portobello Green Local shops, Vincent Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Oxford Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Colindale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Sainsbury’s, High Gate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southampton Street, Covent Garden Fresh & Wild, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury Local, Brompton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Road Budgens, Tottenham Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Lambeth Market, Borough Road, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Bridge Supersave, Praed Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Alperton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Station Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Green Valley, Barclay Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Tesco, Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Marks & Spencer, Kings 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Chelsea Sainsbury's, Hammersmith 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Notting 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Hill Gate Tesco, Englands Lane, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Belsize Park

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 32 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Local shops, Victoria, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Tesco, Kings Cross 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Asda, Connaught Hall 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Approach, Westminster Tesco, Monk Street, London 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Budgens, Porchester Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Tesco, Perivale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Praed Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Queensway, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Tottenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Iceland, Meadville 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Waitrose, Gloucester Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Notting Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Waitrose, Temple Fortune 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Parade Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Westbourne Grove, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Farmers market (unspecified 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Market, Strutton Ground, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Market, Tebworth 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Charing 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Cross Somerfield, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco (unspecified location) 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Islington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Marks & Spencer, Finchley 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, Golders Green Tesco, Gold Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco, Clifton Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Kings Cross 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don’t know / varies) 12.6% 83 14.0% 14 17.0% 17 6.0% 6 3.0% 3 20.3% 12 20.8% 21 10.3% 10 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 33 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 56.0% 56 32.0% 32 37.0% 37 46.0% 46 57.6% 34 49.5% 50 43.3% 42 Quality of shops and services 9.3% 61 3.0% 3 12.0% 12 6.0% 6 9.0% 9 15.3% 9 9.9% 10 12.4% 12 Value for money 7.6% 50 11.0% 11 6.0% 6 9.0% 9 7.0% 7 6.8% 4 5.9% 6 7.2% 7 Preference for retailer 5.3% 35 3.0% 3 1.0% 1 12.0% 12 5.0% 5 6.8% 4 3.0% 3 7.2% 7 Good or cheap car parking 4.1% 27 2.0% 2 12.0% 12 3.0% 3 2.0% 2 0.0% 0 2.0% 2 6.2% 6 Range of shops and services 4.0% 26 2.0% 2 4.0% 4 3.0% 3 6.0% 6 6.8% 4 4.0% 4 3.1% 3 available Good quality produce 2.6% 17 1.0% 1 1.0% 1 3.0% 3 3.0% 3 0.0% 0 6.9% 7 2.1% 2 Easy to get to 2.3% 15 3.0% 3 6.0% 6 1.0% 1 4.0% 4 1.7% 1 0.0% 0 0.0% 0 Large store 2.1% 14 0.0% 0 5.0% 5 7.0% 7 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Good service / friendly 2.0% 13 4.0% 4 3.0% 3 2.0% 2 2.0% 2 0.0% 0 1.0% 1 1.0% 1 Range of goods 2.0% 13 2.0% 2 1.0% 1 3.0% 3 2.0% 2 0.0% 0 4.0% 4 1.0% 1 No other shops locally 1.5% 10 1.0% 1 3.0% 3 2.0% 2 3.0% 3 0.0% 0 0.0% 0 1.0% 1 Provide a delivery service 1.5% 10 1.0% 1 3.0% 3 1.0% 1 2.0% 2 0.0% 0 2.0% 2 1.0% 1 Habit / always uses it 1.5% 10 1.0% 1 3.0% 3 3.0% 3 0.0% 0 0.0% 0 1.0% 1 2.1% 2 Convenience to work 1.1% 7 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.1% 2 They sell organic produce 0.9% 6 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 3.0% 3 1.0% 1 I prefer their goods 0.8% 5 1.0% 1 0.0% 0 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Generally convenient 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Good customer service 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2 Other shops and services 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 0.0% 0 nearby It is a small / quiet store 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 I dislike supermarkets 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 Reward scheme / discounts 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Congestion charges are in 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 place near to other stores I have young children 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 To support local businesses 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 If I am passing through 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Longer opening hours 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 I go with a family member / 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 friend (Don’t know / no reason in 2.1% 14 3.0% 3 0.0% 0 2.0% 2 3.0% 3 1.7% 1 3.0% 3 2.1% 2 particular) Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 34 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, St 8.7% 57 0.0% 0 26.0% 26 0.0% 0 29.0% 29 0.0% 0 0.0% 0 2.1% 2 Johns Wood Waitrose, Marylebone High 4.0% 26 0.0% 0 0.0% 0 1.0% 1 5.0% 5 28.8% 17 0.0% 0 3.1% 3 Street Sainsbury, Wilton Road, 4.0% 26 0.0% 0 1.0% 1 24.0% 24 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Victoria Somerfield, Edgware Road, 3.3% 22 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 18.6% 18 London Somerfield, Harrow Road 2.9% 19 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Metro, Portobello 2.6% 17 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 13 0.0% 0 Road, London Tesco, Circus Road 2.0% 13 0.0% 0 11.0% 11 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco, Warwick Way, 1.7% 11 0.0% 0 0.0% 0 10.0% 10 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Victoria Local shops, St Johns Wood 1.5% 10 0.0% 0 10.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Edgware 1.5% 10 1.0% 1 0.0% 0 0.0% 0 6.0% 6 0.0% 0 0.0% 0 3.1% 3 Road Marks & Spencer Simply 1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 7.9% 8 0.0% 0 Food, Notting Hill Iceland, Harrow Road, 1.2% 8 8.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Marks & Spencer Simply 1.2% 8 0.0% 0 1.0% 1 0.0% 0 6.0% 6 1.7% 1 0.0% 0 0.0% 0 Food, Marylebone Station Marks & Spencer, Oxford 1.2% 8 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 3 1.0% 1 3.1% 3 Street Local shops (unspecified 1.2% 8 2.0% 2 3.0% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 location) Tesco, Edgware Road 0.9% 6 1.0% 1 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 Local shops, Abbey Road, 0.9% 6 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Tesco Express, Praed Street 0.9% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.7% 1 0.0% 0 4.1% 4 Tesco, Notting Hill Gate 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0 Sainsbury’s, Kilburn High 0.9% 6 2.0% 2 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Road, Brent Local shops, Lupus Street, 0.8% 5 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Sainsbury’s, Ladbroke 0.8% 5 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Grove, London Sainsbury, Oxford Street 0.8% 5 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.7% 1 0.0% 0 2.1% 2 Bestbuy, Ladbroke Grove 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.0% 1 Costcutter, Golborne Road, 0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kensington Local shops, Kendal Street, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4 High Park Waitrose, Swiss Cottage 0.6% 4 0.0% 0 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, High 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Street, Kensington Tesco Express, Meadville 0.6% 4 1.0% 1 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Marks & Spencer, Whiteleys 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 of Bayswater, Queensway Local shops, Edgware Road, 0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2 Westminster Local shops, Harrow Road, 0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Market, Portobello 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Waitrose, Finchley Road 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tesco, Baker Street, London 0.6% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Fresh & Wild, Westbourne 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Grove Mail order / internet / 0.5% 3 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 delivered Sainsbury, Kingsgate Parade, 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Victoria Street Sainsbury Local, Paddington 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Station Marks & Spencer, Marble 0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 Arch Tesco (unspecified location) 0.5% 3 1.0% 1 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Lisson Grove, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Marylebone Market, Church Street, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.7% 1 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 35 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

London Ladbroke Grove 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco, Great Peter Street, 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Tesco, Malcom Court 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 Tesco, High Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Marylebone Local shops, Boundary 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, London Tesco Express, Praed Street, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Paddington Sainsbury Local, 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Westbourne Grove Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Portland Stores, Marylebone 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Local shops, Victoria 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Costcutters (unspecified 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 location) Sainsbury Local, Allington 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Victoria Marks & Spencer Simply 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Food, Finchley Road, London Marks & Spencer, Victoria 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Cardinal Place Marks & Spencer, Swiss 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cottage Local shops, Church Street, 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Costcutter, Lupus Street, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Tesco, Shurland Avenue, 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Iceland, Meadville 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Meadville 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Warwick Way, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Local shops, Portobello 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Tesco Express, Monk Street, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Notting Hill Gate 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Marks & Spencer Simply 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Food, Paddington Station Tesco, Brent Cross 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Marble Arch 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Sainsbury’s, Wilton Road, 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Barnet Tesco Metro, Regent Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Pimlico 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Newgate Close, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Sainsbury, Vauxhall 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco Express, Charing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Cross Marks & Spencer, Victoria 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Station Dart Street, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Finchley Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hampstead Sainsbury’s, Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Road, London Local shops, Great Portland 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Street Local shops, Mozart Street, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Paddington Local shops, Claremont 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Close, London Sainsbury’s, O2 Centre, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Finchley Road, London Marks & Spencer, Kilburn 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s, Victoria Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 36 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

London Sainsbury’s, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Notting Hill Gate Local shops, Chepstow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Marks & Spencer Simply 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Food, Notting Hill Gate Local shops, Praed Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Paddington Chipstow Stores, Chipstow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, London Morrisons, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Planet Organic, Westbourne 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grove Portobello Whole Foods, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Portobello Green Local shops, Sutherland 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Avenue, London Tesco Metro, Marsham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, Westminster Embassy News, Embassy 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Notting Hill Gate Tesco Metro, St Johns Wood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Somerfield, Harrow Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Somerfield, High Street, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Camden Town John Lewis, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Sainsbury’s, Queenstown 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Lambeth Local shops, Barlby Gardens 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Local shops, Blenheim 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Terrace, Paddington Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Melcombe Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 London Local shops, Cherrett Close, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco, Whiteleys of 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Bayswater, Queensway The Ginger Pig, High Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Marylebone Crispin’s, Kendal Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, Great Western 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Paddington Safeway, Edgware Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 London Local shops, High Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Marylebone Paddington Street, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Marylebone Fruit Garden, Malcolm Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Alguin Court, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Stanmore Local shops, Mackennal 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street, London Local shops, Moscow Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 London Market (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Fairhazel Gardens, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Town Sainsbury's (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Sainsbury's, Keble Road, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Local shops, Regency Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Local shops, Regents Park 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road Local shops, Shirland Mews, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 37 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Paddington The Lisboa Deli, Golborne 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Road, West Ham Market, Marylebone 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Tesco Metro, Holland Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Avenue, London Local shops, Vincent Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Westminster Selfridges, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don’t know / varies) 14.6% 96 14.0% 14 11.0% 11 13.0% 13 8.0% 8 20.3% 12 20.8% 21 17.5% 17 (Don't do top-up shopping) 10.2% 67 8.0% 8 4.0% 4 14.0% 14 4.0% 4 16.9% 10 8.9% 9 18.6% 18 Base: 657 100 100 100 100 59 101 97

Yes 70.5% 463 79.0% 79 92.0% 92 73.0% 73 70.0% 70 79.7% 47 57.4% 58 45.4% 44 No 29.5% 194 21.0% 21 8.0% 8 27.0% 27 30.0% 30 20.3% 12 42.6% 43 54.6% 53 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 38 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Too far away 16.0% 31 0.0% 0 12.5% 1 7.4% 2 26.7% 8 25.0% 3 25.6% 11 11.3% 6 Poor range of shops / 11.3% 22 23.8% 5 25.0% 2 3.7% 1 0.0% 0 8.3% 1 2.3% 1 22.6% 12 services Poor car parking 9.3% 18 28.6% 6 12.5% 1 3.7% 1 6.7% 2 8.3% 1 14.0% 6 1.9% 1 Poor environment / rundown 9.3% 18 9.5% 2 0.0% 0 11.1% 3 6.7% 2 0.0% 0 7.0% 3 15.1% 8 I have no need to go there 8.8% 17 9.5% 2 0.0% 0 7.4% 2 10.0% 3 0.0% 0 16.3% 7 5.7% 3 Generally inconvenient 5.2% 10 0.0% 0 0.0% 0 7.4% 2 6.7% 2 0.0% 0 7.0% 3 5.7% 3 Poor quality shops / services 5.2% 10 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 11.3% 6 Prefer to shop at larger 4.6% 9 0.0% 0 0.0% 0 7.4% 2 3.3% 1 8.3% 1 7.0% 3 3.8% 2 centres No local centre near to home 4.6% 9 14.3% 3 0.0% 0 11.1% 3 3.3% 1 8.3% 1 2.3% 1 0.0% 0 or work Poor public transport / hard 4.1% 8 4.8% 1 0.0% 0 7.4% 2 10.0% 3 8.3% 1 2.3% 1 0.0% 0 to travel there Another larger centre is 4.1% 8 0.0% 0 12.5% 1 0.0% 0 6.7% 2 8.3% 1 4.7% 2 3.8% 2 easier to get to There are a better choice of 2.6% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 7.0% 3 1.9% 1 shops locally Prefer to shop at large food 2.6% 5 0.0% 0 12.5% 1 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 store I don't know where it is 2.1% 4 0.0% 0 0.0% 0 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 Too expensive 2.1% 4 0.0% 0 25.0% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.9% 1 Unsafe 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 Only shop in West End / 1.0% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.3% 1 0.0% 0 large centre city centre I am not able to leave the 1.0% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0 house I don't know the area very 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 well Too busy 1.0% 2 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 There is nothing appealing 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 there Because of the language 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 barrier It depends where I am at the 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 time I just don't go to that area 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 I don't trust some of the 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 market traders They don't have enough 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 household shops I only go for electrical goods 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 When the weather is good I 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 prefer to go elsewhere I work during shop opening 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 times I don't have the time 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1 (Don’t know / no reason in 17.5% 34 23.8% 5 0.0% 0 14.8% 4 16.7% 5 16.7% 2 14.0% 6 22.6% 12 particular) Base: 194 21 8 27 30 12 43 53

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Availability and price of parking

Very good 3.7% 17 7.6% 6 0.0% 0 4.1% 3 4.3% 3 6.4% 3 1.7% 1 2.3% 1 Quite good 5.8% 27 11.4% 9 2.2% 2 5.5% 4 5.7% 4 2.1% 1 6.9% 4 6.8% 3 Neither good nor poor 9.7% 45 11.4% 9 15.2% 14 2.7% 2 7.1% 5 12.8% 6 13.8% 8 2.3% 1 Quite Poor 13.0% 60 8.9% 7 21.7% 20 12.3% 9 11.4% 8 19.1% 9 6.9% 4 6.8% 3 Very poor 25.7% 119 32.9% 26 20.7% 19 21.9% 16 27.1% 19 17.0% 8 22.4% 13 40.9% 18 Don’t know 42.1% 195 27.8% 22 40.2% 37 53.4% 39 44.3% 31 42.6% 20 48.3% 28 40.9% 18 Mean: -0.88 -0.67 -1.02 -0.91 -0.92 -0.67 -0.80 -1.31 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 39 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Range of shops and services

Very good 15.3% 71 13.9% 11 14.1% 13 9.6% 7 8.6% 6 42.6% 20 19.0% 11 6.8% 3 Quite good 21.4% 99 13.9% 11 15.2% 14 19.2% 14 30.0% 21 25.5% 12 36.2% 21 13.6% 6 Neither good nor poor 31.5% 146 30.4% 24 38.0% 35 37.0% 27 31.4% 22 19.1% 9 27.6% 16 29.5% 13 Quite Poor 19.7% 91 22.8% 18 26.1% 24 20.5% 15 21.4% 15 6.4% 3 6.9% 4 27.3% 12 Very poor 8.0% 37 13.9% 11 5.4% 5 9.6% 7 5.7% 4 0.0% 0 5.2% 3 15.9% 7 Don’t know 4.1% 19 5.1% 4 1.1% 1 4.1% 3 2.9% 2 6.4% 3 5.2% 3 6.8% 3 Mean: 0.17 -0.09 0.07 -0.01 0.15 1.11 0.60 -0.34 Base: 463 79 92 73 70 47 58 44

Quality of shops and services

Very good 16.0% 74 12.7% 10 20.7% 19 9.6% 7 7.1% 5 44.7% 21 13.8% 8 9.1% 4 Quite good 26.6% 123 20.3% 16 35.9% 33 16.4% 12 21.4% 15 42.6% 20 37.9% 22 11.4% 5 Neither good nor poor 31.1% 144 27.8% 22 32.6% 30 47.9% 35 38.6% 27 4.3% 2 25.9% 15 29.5% 13 Quite Poor 13.8% 64 16.5% 13 6.5% 6 17.8% 13 21.4% 15 2.1% 1 12.1% 7 20.5% 9 Very poor 8.0% 37 19.0% 15 2.2% 2 4.1% 3 8.6% 6 0.0% 0 5.2% 3 18.2% 8 Don’t know 4.5% 21 3.8% 3 2.2% 2 4.1% 3 2.9% 2 6.4% 3 5.2% 3 11.4% 5 Mean: 0.30 -0.09 0.68 0.10 -0.03 1.39 0.45 -0.31 Base: 463 79 92 73 70 47 58 44

Prices

Very good 7.3% 34 7.6% 6 3.3% 3 9.6% 7 12.9% 9 8.5% 4 3.4% 2 6.8% 3 Quite good 24.4% 113 26.6% 21 10.9% 10 26.0% 19 34.3% 24 21.3% 10 32.8% 19 22.7% 10 Neither good nor poor 36.1% 167 40.5% 32 27.2% 25 39.7% 29 41.4% 29 34.0% 16 32.8% 19 38.6% 17 Quite Poor 17.3% 80 7.6% 6 38.0% 35 13.7% 10 2.9% 2 23.4% 11 20.7% 12 9.1% 4 Very poor 9.7% 45 11.4% 9 19.6% 18 4.1% 3 2.9% 2 8.5% 4 6.9% 4 11.4% 5 Don’t know 5.2% 24 6.3% 5 1.1% 1 6.8% 5 5.7% 4 4.3% 2 3.4% 2 11.4% 5 Mean: 0.03 0.12 -0.60 0.25 0.55 -0.02 0.05 0.05 Base: 463 79 92 73 70 47 58 44

Quality / and range of places to eat / drink

Very good 18.8% 87 7.6% 6 19.6% 18 15.1% 11 12.9% 9 46.8% 22 29.3% 17 9.1% 4 Quite good 24.8% 115 7.6% 6 41.3% 38 28.8% 21 15.7% 11 34.0% 16 24.1% 14 20.5% 9 Neither good nor poor 19.4% 90 13.9% 11 22.8% 21 20.5% 15 21.4% 15 12.8% 6 24.1% 14 18.2% 8 Quite Poor 13.4% 62 20.3% 16 10.9% 10 15.1% 11 15.7% 11 0.0% 0 10.3% 6 18.2% 8 Very poor 7.3% 34 20.3% 16 2.2% 2 1.4% 1 11.4% 8 0.0% 0 3.4% 2 11.4% 5 Don’t know 16.2% 75 30.4% 24 3.3% 3 19.2% 14 22.9% 16 6.4% 3 8.6% 5 22.7% 10 Mean: 0.41 -0.55 0.67 0.51 0.04 1.36 0.72 -0.03 Base: 463 79 92 73 70 47 58 44

General shopping environment

Very good 17.5% 81 8.9% 7 18.5% 17 13.7% 10 11.4% 8 59.6% 28 15.5% 9 4.5% 2 Quite good 26.6% 123 17.7% 14 34.8% 32 27.4% 20 24.3% 17 29.8% 14 32.8% 19 15.9% 7 Neither good nor poor 25.1% 116 31.6% 25 32.6% 30 26.0% 19 20.0% 14 4.3% 2 29.3% 17 20.5% 9 Quite Poor 16.0% 74 16.5% 13 6.5% 6 24.7% 18 24.3% 17 6.4% 3 10.3% 6 25.0% 11 Very poor 11.4% 53 21.5% 17 5.4% 5 6.8% 5 14.3% 10 0.0% 0 8.6% 5 25.0% 11 Don’t know 3.5% 16 3.8% 3 2.2% 2 1.4% 1 5.7% 4 0.0% 0 3.4% 2 9.1% 4 Mean: 0.23 -0.25 0.56 0.17 -0.06 1.43 0.38 -0.55 Base: 463 79 92 73 70 47 58 44

Safety / security

Very good 22.9% 106 16.5% 13 31.5% 29 23.3% 17 11.4% 8 48.9% 23 17.2% 10 13.6% 6 Quite good 31.5% 146 19.0% 15 38.0% 35 32.9% 24 37.1% 26 27.7% 13 31.0% 18 34.1% 15 Neither good nor poor 23.5% 109 26.6% 21 20.7% 19 31.5% 23 15.7% 11 14.9% 7 31.0% 18 22.7% 10 Quite Poor 10.2% 47 13.9% 11 4.3% 4 6.8% 5 21.4% 15 4.3% 2 8.6% 5 11.4% 5 Very poor 7.3% 34 19.0% 15 3.3% 3 4.1% 3 10.0% 7 0.0% 0 3.4% 2 9.1% 4 Don’t know 4.5% 21 5.1% 4 2.2% 2 1.4% 1 4.3% 3 4.3% 2 8.6% 5 9.1% 4 Mean: 0.55 0.00 0.92 0.65 0.19 1.27 0.55 0.35 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 40 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Access by public transport

Very good 33.0% 153 27.8% 22 48.9% 45 24.7% 18 34.3% 24 17.0% 8 32.8% 19 38.6% 17 Quite good 32.0% 148 39.2% 31 27.2% 25 31.5% 23 31.4% 22 19.1% 9 36.2% 21 38.6% 17 Neither good nor poor 10.6% 49 15.2% 12 6.5% 6 9.6% 7 12.9% 9 12.8% 6 12.1% 7 4.5% 2 Quite Poor 3.5% 16 1.3% 1 2.2% 2 8.2% 6 4.3% 3 4.3% 2 3.4% 2 0.0% 0 Very poor 4.1% 19 5.1% 4 0.0% 0 1.4% 1 2.9% 2 17.0% 8 3.4% 2 4.5% 2 Don’t know 16.8% 78 11.4% 9 15.2% 14 24.7% 18 14.3% 10 29.8% 14 12.1% 7 13.6% 6 Mean: 1.04 0.94 1.45 0.93 1.05 0.21 1.04 1.24 Base: 463 79 92 73 70 47 58 44

Level of street cleaning

Very good 25.5% 118 25.3% 20 39.1% 36 26.0% 19 18.6% 13 36.2% 17 8.6% 5 18.2% 8 Quite good 39.1% 181 22.8% 18 51.1% 47 38.4% 28 28.6% 20 53.2% 25 48.3% 28 34.1% 15 Neither good nor poor 20.1% 93 26.6% 21 8.7% 8 23.3% 17 28.6% 20 8.5% 4 24.1% 14 20.5% 9 Quite Poor 7.1% 33 8.9% 7 1.1% 1 9.6% 7 12.9% 9 0.0% 0 6.9% 4 11.4% 5 Very poor 4.1% 19 11.4% 9 0.0% 0 2.7% 2 8.6% 6 0.0% 0 0.0% 0 4.5% 2 Don’t know 4.1% 19 5.1% 4 0.0% 0 0.0% 0 2.9% 2 2.1% 1 12.1% 7 11.4% 5 Mean: 0.78 0.44 1.28 0.75 0.37 1.28 0.67 0.56 Base: 463 79 92 73 70 47 58 44

Liveliness / street character

Very good 19.9% 92 16.5% 13 20.7% 19 8.2% 6 17.1% 12 57.4% 27 20.7% 12 6.8% 3 Quite good 31.5% 146 21.5% 17 32.6% 30 30.1% 22 42.9% 30 34.0% 16 36.2% 21 22.7% 10 Neither good nor poor 26.4% 122 25.3% 20 35.9% 33 38.4% 28 21.4% 15 6.4% 3 19.0% 11 27.3% 12 Quite Poor 10.6% 49 16.5% 13 8.7% 8 12.3% 9 5.7% 4 0.0% 0 10.3% 6 20.5% 9 Very poor 5.8% 27 10.1% 8 1.1% 1 8.2% 6 5.7% 4 0.0% 0 5.2% 3 11.4% 5 Don’t know 5.8% 27 10.1% 8 1.1% 1 2.7% 2 7.1% 5 2.1% 1 8.6% 5 11.4% 5 Mean: 0.52 0.20 0.64 0.18 0.65 1.52 0.62 -0.08 Base: 463 79 92 73 70 47 58 44

Amount of traffic

Very good 5.0% 23 5.1% 4 4.3% 4 9.6% 7 8.6% 6 0.0% 0 1.7% 1 2.3% 1 Quite good 15.1% 70 17.7% 14 13.0% 12 13.7% 10 18.6% 13 12.8% 6 12.1% 7 18.2% 8 Neither good nor poor 28.3% 131 19.0% 15 38.0% 35 30.1% 22 20.0% 14 40.4% 19 22.4% 13 29.5% 13 Quite Poor 21.6% 100 16.5% 13 23.9% 22 23.3% 17 21.4% 15 21.3% 10 29.3% 17 13.6% 6 Very poor 26.8% 124 38.0% 30 20.7% 19 23.3% 17 28.6% 20 21.3% 10 27.6% 16 27.3% 12 Don’t know 3.2% 15 3.8% 3 0.0% 0 0.0% 0 2.9% 2 4.3% 2 6.9% 4 9.1% 4 Mean: -0.52 -0.67 -0.43 -0.37 -0.44 -0.53 -0.74 -0.50 Base: 463 79 92 73 70 47 58 44

Evening / night-time facilities / activities

Very good 6.7% 31 3.8% 3 3.3% 3 6.8% 5 5.7% 4 17.0% 8 10.3% 6 4.5% 2 Quite good 19.4% 90 5.1% 4 23.9% 22 13.7% 10 15.7% 11 36.2% 17 31.0% 18 18.2% 8 Neither good nor poor 21.8% 101 15.2% 12 28.3% 26 23.3% 17 21.4% 15 23.4% 11 17.2% 10 22.7% 10 Quite Poor 14.0% 65 15.2% 12 14.1% 13 20.5% 15 11.4% 8 2.1% 1 17.2% 10 13.6% 6 Very poor 11.0% 51 22.8% 18 14.1% 13 8.2% 6 12.9% 9 2.1% 1 0.0% 0 9.1% 4 Don’t know 27.0% 125 38.0% 30 16.3% 15 27.4% 20 32.9% 23 19.1% 9 24.1% 14 31.8% 14 Mean: -0.04 -0.78 -0.14 -0.13 -0.15 0.79 0.45 -0.07 Base: 463 79 92 73 70 47 58 44

Size / quality of supermarkets

Very good 14.0% 65 13.9% 11 6.5% 6 17.8% 13 7.1% 5 42.6% 20 8.6% 5 11.4% 5 Quite good 20.7% 96 20.3% 16 13.0% 12 30.1% 22 15.7% 11 36.2% 17 17.2% 10 18.2% 8 Neither good nor poor 22.7% 105 24.1% 19 33.7% 31 17.8% 13 15.7% 11 14.9% 7 34.5% 20 9.1% 4 Quite Poor 25.1% 116 24.1% 19 34.8% 32 17.8% 13 35.7% 25 6.4% 3 19.0% 11 29.5% 13 Very poor 11.7% 54 12.7% 10 9.8% 9 11.0% 8 20.0% 14 0.0% 0 6.9% 4 20.5% 9 Don’t know 5.8% 27 5.1% 4 2.2% 2 5.5% 4 5.7% 4 0.0% 0 13.8% 8 11.4% 5 Mean: 0.00 -0.01 -0.29 0.28 -0.48 1.15 0.02 -0.33 Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 41 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Car - driver 7.8% 36 3.8% 3 19.6% 18 4.1% 3 4.3% 3 6.4% 3 6.9% 4 4.5% 2 Car - passenger 0.9% 4 1.3% 1 0.0% 0 1.4% 1 1.4% 1 2.1% 1 0.0% 0 0.0% 0 Walk 75.2% 348 77.2% 61 57.6% 53 87.7% 64 78.6% 55 80.9% 38 69.0% 40 84.1% 37 Bus 9.7% 45 12.7% 10 9.8% 9 4.1% 3 11.4% 8 2.1% 1 19.0% 11 6.8% 3 Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Taxi 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 Underground 1.1% 5 0.0% 0 2.2% 2 0.0% 0 2.9% 2 2.1% 1 0.0% 0 0.0% 0 Bicycle 1.7% 8 2.5% 2 0.0% 0 1.4% 1 1.4% 1 6.4% 3 1.7% 1 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies) 3.5% 16 2.5% 2 10.9% 10 1.4% 1 0.0% 0 0.0% 0 3.4% 2 2.3% 1 Base: 463 79 92 73 70 47 58 44

2 / 3 times a week or more 62.2% 288 67.1% 53 69.6% 64 58.9% 43 67.1% 47 66.0% 31 53.4% 31 43.2% 19 often Weekly 17.1% 79 11.4% 9 18.5% 17 23.3% 17 10.0% 7 19.1% 9 15.5% 9 25.0% 11 Fortnightly 8.0% 37 5.1% 4 9.8% 9 8.2% 6 5.7% 4 6.4% 3 8.6% 5 13.6% 6 Monthly 6.0% 28 6.3% 5 2.2% 2 6.8% 5 8.6% 6 2.1% 1 10.3% 6 6.8% 3 Less than once a month 5.2% 24 7.6% 6 0.0% 0 1.4% 1 7.1% 5 6.4% 3 8.6% 5 9.1% 4 (Varies / don’t know) 1.5% 7 2.5% 2 0.0% 0 1.4% 1 1.4% 1 0.0% 0 3.4% 2 2.3% 1 Base: 463 79 92 73 70 47 58 44

Q10 Why do you choose to shop at this centre ? Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.5% 66 89.1% 82 76.7% 56 68.6% 48 76.6% 36 74.1% 43 68.2% 30 Range of shops and services 15.8% 73 8.9% 7 13.0% 12 16.4% 12 20.0% 14 25.5% 12 13.8% 8 18.2% 8 Like the shop / centre 5.0% 23 2.5% 2 2.2% 2 4.1% 3 2.9% 2 4.3% 2 19.0% 11 2.3% 1 Pleasant environment 3.5% 16 2.5% 2 3.3% 3 0.0% 0 4.3% 3 10.6% 5 5.2% 3 0.0% 0 Low price / good value 3.5% 16 3.8% 3 1.1% 1 2.7% 2 11.4% 8 0.0% 0 1.7% 1 2.3% 1 Convenient to work 1.7% 8 3.8% 3 2.2% 2 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0 Quality of the shopping 1.7% 8 0.0% 0 1.1% 1 2.7% 2 1.4% 1 6.4% 3 1.7% 1 0.0% 0 environment Friendly atmosphere 1.1% 5 1.3% 1 1.1% 1 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0 To support local businesses 0.9% 4 2.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Best choice locally 0.6% 3 1.3% 1 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 For specific items 0.6% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 2.3% 1 If I am passing through 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.3% 1 Good public transport 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 It is somewhere different to 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 0.0% 0 shop Quiet / not very busy 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 Late night shopping 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 No other choice locally 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.3% 1 For emergency shopping 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Good range of products 0.4% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 Good parking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 If I have an appointment 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 locally Biggest centre locally 0.2% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Friends / family live close by 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 (Don’t know / no particular 2.6% 12 5.1% 4 0.0% 0 4.1% 3 0.0% 0 2.1% 1 1.7% 1 6.8% 3 reason) Base: 463 79 92 73 70 47 58 44

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 42 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 9.0% 9 36.0% 36 17.0% 17 26.0% 26 27.1% 16 16.8% 17 30.9% 30 Marylebone High Street 7.2% 47 1.0% 1 8.0% 8 1.0% 1 12.0% 12 3.4% 2 2.0% 2 21.6% 21 Kensington High Street 6.1% 40 8.0% 8 1.0% 1 3.0% 3 0.0% 0 1.7% 1 21.8% 22 5.2% 5 Brent Cross 5.6% 37 6.0% 6 21.0% 21 0.0% 0 9.0% 9 0.0% 0 0.0% 0 1.0% 1 Edgware Road 3.2% 21 2.0% 2 0.0% 0 0.0% 0 8.0% 8 3.4% 2 1.0% 1 8.2% 8 Kings Road 2.7% 18 1.0% 1 1.0% 1 13.0% 13 1.0% 1 1.7% 1 1.0% 1 0.0% 0 Warwick Way / Tachbrook 2.7% 18 0.0% 0 0.0% 0 15.0% 15 1.0% 1 0.0% 0 2.0% 2 0.0% 0 Street Knightsbridge 2.6% 17 2.0% 2 2.0% 2 1.0% 1 0.0% 0 11.9% 7 2.0% 2 3.1% 3 Victoria Street, Westminster 2.4% 16 0.0% 0 0.0% 0 16.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kilburn 2.3% 15 6.0% 6 3.0% 3 0.0% 0 3.0% 3 1.7% 1 0.0% 0 2.1% 2 Queensway / Westbourne 2.3% 15 6.0% 6 0.0% 0 2.0% 2 0.0% 0 1.7% 1 4.0% 4 2.1% 2 Grove Notting Hill 2.1% 14 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.7% 1 10.9% 11 0.0% 0 O2 Centre, Finchley Road 1.8% 12 0.0% 0 10.0% 10 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0 Ladbroke Grove, London 1.4% 9 6.0% 6 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2 Finchley Road, London 1.4% 9 1.0% 1 5.0% 5 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Whiteley's Shopping Centre 1.4% 9 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.0% 4 1.0% 1 Bayswater 1.4% 9 3.0% 3 0.0% 0 0.0% 0 2.0% 2 1.7% 1 2.0% 2 1.0% 1 Market, Portobello Road 1.4% 9 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 2.1% 2 Hammersmith 1.1% 7 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 1 1.0% 1 Harrow Road 1.1% 7 1.0% 1 1.0% 1 2.0% 2 0.0% 0 1.7% 1 2.0% 2 0.0% 0 Holloway Road, Camden 0.9% 6 1.0% 1 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Town Marble Arch 0.9% 6 0.0% 0 2.0% 2 0.0% 0 1.0% 1 3.4% 2 0.0% 0 1.0% 1 Covent Garden 0.9% 6 0.0% 0 1.0% 1 3.0% 3 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Camden Town 0.8% 5 0.0% 0 4.0% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Brompton Road 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0 St Johns Wood 0.6% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Baker Street 0.6% 4 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 0.0% 0 0.0% 0 Cromwell Road 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 1.0% 1 Sloane Square 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 3.0% 3 0.0% 0 Waterloo 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Praed Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Cardinal Place, Victoria 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Regent Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.0% 1 Church Street, Kent 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Bond Street, London 0.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Piccadilly 0.5% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Swiss Cottage 0.5% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherd's Bush W12 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Clapham Junction 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashcroft Kings Mall 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 Park Royal 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Earlscourt 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chelsea 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Vauxhall Bridge Road 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Portobello Road 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tottenham Court Road 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Acton 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Maida Vale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashford 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Elton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Croydon Shopping Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Borough Market, Borough 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Denby Street, Queensbury 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ealing, Broadway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kew Shopping Park, Malt 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lake Road Lewisham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Milton Keynes 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 North End Road, Fulham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bloomsbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Peckham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's (unspecified 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 location) Southall, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 43 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Surrey 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Market, White Chapel 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wilton Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Wimbledon 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Berwick St John 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Bethnal Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Market, Church Street, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Crawford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Midfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Muswell Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Orchid Street, Fulham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Soho 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 Stratford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (No other used) 27.7% 182 34.0% 34 14.0% 14 20.0% 20 39.0% 39 25.4% 15 32.7% 33 27.8% 27 (Don't know / varies) 3.7% 24 6.0% 6 4.0% 4 2.0% 2 3.0% 3 1.7% 1 5.9% 6 2.1% 2 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 44 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

Nothing 37.7% 248 34.0% 34 23.0% 23 32.0% 32 49.0% 49 57.6% 34 48.5% 49 27.8% 27 Better choice of shops in 20.5% 135 29.0% 29 38.0% 38 23.0% 23 8.0% 8 6.8% 4 6.9% 7 26.8% 26 general Better choice of other non- 12.0% 79 25.0% 25 20.0% 20 12.0% 12 4.0% 4 3.4% 2 4.0% 4 12.4% 12 food shops Better food and convenience 7.8% 51 3.0% 3 11.0% 11 11.0% 11 8.0% 8 0.0% 0 5.0% 5 13.4% 13 shops Better maintenance / 7.6% 50 16.0% 16 1.0% 1 7.0% 7 6.0% 6 0.0% 0 5.9% 6 14.4% 14 cleanliness More car parking 6.2% 41 7.0% 7 13.0% 13 8.0% 8 3.0% 3 5.1% 3 2.0% 2 5.2% 5 More / improved 5.2% 34 2.0% 2 1.0% 1 5.0% 5 17.0% 17 0.0% 0 3.0% 3 6.2% 6 supermarkets Better quality shops 4.6% 30 4.0% 4 6.0% 6 4.0% 4 3.0% 3 1.7% 1 7.9% 8 4.1% 4 Better safety / security 4.0% 26 12.0% 12 4.0% 4 2.0% 2 2.0% 2 0.0% 0 5.0% 5 1.0% 1 Made the area more 2.1% 14 0.0% 0 1.0% 1 1.0% 1 0.0% 0 8.5% 5 2.0% 2 5.2% 5 pedestrian friendly Better public transport 2.1% 14 3.0% 3 0.0% 0 4.0% 4 2.0% 2 5.1% 3 1.0% 1 1.0% 1 More or better restaurants 2.0% 13 4.0% 4 1.0% 1 2.0% 2 0.0% 0 0.0% 0 2.0% 2 4.1% 4 Better / cheaper car parking 2.0% 13 1.0% 1 5.0% 5 1.0% 1 1.0% 1 3.4% 2 2.0% 2 1.0% 1 More large shops 2.0% 13 4.0% 4 2.0% 2 4.0% 4 2.0% 2 0.0% 0 1.0% 1 0.0% 0 Choice of cheaper shops 1.8% 12 0.0% 0 6.0% 6 3.0% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 3 Less traffic congestion 1.7% 11 1.0% 1 0.0% 0 3.0% 3 1.0% 1 5.1% 3 1.0% 1 2.1% 2 New department store 1.1% 7 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 1.0% 1 2.1% 2 More or better public 0.8% 5 2.0% 2 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 services / community uses Better atmosphere 0.8% 5 1.0% 1 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Less non-food shops 0.8% 5 0.0% 0 2.0% 2 1.0% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Better entertainment 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.0% 2 1.0% 1 facilities More or better takeaways 0.6% 4 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 If I were given more 0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2 information about the area Support given to independent 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 2.0% 2 0.0% 0 businesses If money were invested in 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4 the area Improved cinema 0.5% 3 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Larger / improved market 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 More or better pharmacy 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 More or better public houses 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Friendlier staff in stores / 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 restaurants Less food shops 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 Less foreign people in the 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 area More houses built 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better access for cyclists 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 If it were more convenient to 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 my home Occupying the vacant stores 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Reduced opening hours 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 More or better health / dental 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 facilities Longer opening hours 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 No congestion charges 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Better access for disabled 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 people Less change to the area 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 If it were more spread out 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Quieter 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Improved roads 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 (Don't know) 5.0% 33 2.0% 2 3.0% 3 8.0% 8 8.0% 8 0.0% 0 8.9% 9 3.1% 3 Base: 657 100 100 100 100 59 101 97

GEN Gender of respondent:

Male 38.7% 254 31.0% 31 35.0% 35 41.0% 41 45.0% 45 35.6% 21 41.6% 42 40.2% 39 Female 61.3% 403 69.0% 69 65.0% 65 59.0% 59 55.0% 55 64.4% 38 58.4% 59 59.8% 58 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 45 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 7.0% 7 6.0% 6 4.0% 4 6.0% 6 1.7% 1 1.0% 1 6.2% 6 25-34 10.8% 71 12.0% 12 11.0% 11 11.0% 11 11.0% 11 6.8% 4 10.9% 11 11.3% 11 35-59 39.0% 256 40.0% 40 40.0% 40 40.0% 40 40.0% 40 44.1% 26 39.6% 40 30.9% 30 60-64 17.0% 112 17.0% 17 19.0% 19 19.0% 19 12.0% 12 8.5% 5 19.8% 20 20.6% 20 65+ 25.9% 170 23.0% 23 22.0% 22 23.0% 23 28.0% 28 39.0% 23 24.8% 25 26.8% 26 (Refused) 2.6% 17 1.0% 1 2.0% 2 3.0% 3 3.0% 3 0.0% 0 4.0% 4 4.1% 4 Base: 657 100 100 100 100 59 101 97

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer, 65.6% 431 41.0% 41 69.0% 69 72.0% 72 65.0% 65 74.6% 44 66.3% 67 75.3% 73 this includes English, Scottish, Welsh) White European 4.0% 26 3.0% 3 3.0% 3 3.0% 3 9.0% 9 3.4% 2 4.0% 4 2.1% 2 Indian 2.7% 18 1.0% 1 4.0% 4 1.0% 1 4.0% 4 5.1% 3 1.0% 1 4.1% 4 White - Irish 2.3% 15 6.0% 6 3.0% 3 1.0% 1 1.0% 1 0.0% 0 4.0% 4 0.0% 0 Caribbean 1.8% 12 8.0% 8 0.0% 0 1.0% 1 1.0% 1 0.0% 0 2.0% 2 0.0% 0 White and Asian 1.5% 10 2.0% 2 2.0% 2 1.0% 1 2.0% 2 0.0% 0 1.0% 1 2.1% 2 White American 1.4% 9 1.0% 1 5.0% 5 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 White and black Caribbean 1.2% 8 5.0% 5 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.0% 2 0.0% 0 White (other) 0.9% 6 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 White and black African 0.9% 6 2.0% 2 0.0% 0 1.0% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0 Mixed Race 0.9% 6 1.0% 1 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Greek 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 3.4% 2 0.0% 0 1.0% 1 African 0.8% 5 2.0% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 1.0% 1 Pakistani 0.8% 5 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0 White Australian 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Iranian 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0 West Indian 0.6% 4 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Spanish 0.6% 4 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Jamaican 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 German 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Chinese 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1 Arabic 0.5% 3 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Albanian 0.5% 3 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Middle Eastern 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1 Latin American 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Polish 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 European 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 Caucasian 0.3% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Black British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Malian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 Pilipino British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White Croatian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0 Bangladeshi 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portuguese 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 European Mixed Race 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 American Indian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Chinese American 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Egyptian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 New Zealander 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 Black (other) 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Swiss Portuguese 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Danish 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mewari 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Dutch 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Chinese West Indian 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 White South African 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 (Refused) 4.4% 29 3.0% 3 4.0% 4 7.0% 7 4.0% 4 0.0% 0 6.9% 7 4.1% 4 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research Zone Westminster Telephone Household Survey Page 46 for Nathaniel Lichfield & Partners October 2006

Total Harrow Road St John's Warwick Way Church Street Marylebone Queensway / Praed Street Wood / Tachbrook / Edgware High Street Westbourne Street Road Grove

SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 50.0% 50 16.0% 16 31.0% 31 48.0% 48 25.4% 15 19.8% 20 26.8% 26 £25,000 - 50,000 19.5% 128 15.0% 15 18.0% 18 22.0% 22 19.0% 19 23.7% 14 18.8% 19 21.6% 21 £50,000 - 100,000 12.6% 83 8.0% 8 13.0% 13 16.0% 16 7.0% 7 13.6% 8 13.9% 14 17.5% 17 £100,000 or more 13.2% 87 6.0% 6 25.0% 25 7.0% 7 6.0% 6 20.3% 12 17.8% 18 13.4% 13 (Don't know / can't 7.2% 47 15.0% 15 6.0% 6 4.0% 4 7.0% 7 5.1% 3 5.0% 5 7.2% 7 remember) (Refused) 16.1% 106 6.0% 6 22.0% 22 20.0% 20 13.0% 13 11.9% 7 24.8% 25 13.4% 13 Mean: 22686 18775 22250 25175 19275 25297 22599 26624 Base: 657 100 100 100 100 59 101 97

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 49.0% 49 22.0% 22 38.0% 38 57.0% 57 39.0% 23 37.6% 38 34.0% 33 1 42.0% 276 37.0% 37 50.0% 50 49.0% 49 29.0% 29 35.6% 21 40.6% 41 50.5% 49 2 12.9% 85 10.0% 10 16.0% 16 11.0% 11 9.0% 9 22.0% 13 15.8% 16 10.3% 10 3 or more 2.4% 16 0.0% 0 10.0% 10 0.0% 0 1.0% 1 3.4% 2 2.0% 2 1.0% 1 (Don't know) 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 2.7% 18 3.0% 3 1.0% 1 2.0% 2 4.0% 4 0.0% 0 4.0% 4 4.1% 4 Base: 657 100 100 100 100 59 101 97

SEG Socioeconmic Grouping:

A 2.0% 13 1.0% 1 1.0% 1 1.0% 1 3.0% 3 1.7% 1 1.0% 1 5.2% 5 B 35.0% 230 28.0% 28 47.0% 47 38.0% 38 30.0% 30 52.5% 31 25.7% 26 30.9% 30 C1 32.9% 216 26.0% 26 30.0% 30 27.0% 27 28.0% 28 30.5% 18 47.5% 48 40.2% 39 C2 9.1% 60 12.0% 12 7.0% 7 7.0% 7 13.0% 13 6.8% 4 10.9% 11 6.2% 6 D 8.8% 58 14.0% 14 7.0% 7 10.0% 10 10.0% 10 6.8% 4 5.9% 6 7.2% 7 E 5.6% 37 13.0% 13 0.0% 0 8.0% 8 8.0% 8 1.7% 1 2.0% 2 5.2% 5 (Refused) 6.5% 43 6.0% 6 8.0% 8 9.0% 9 8.0% 8 0.0% 0 6.9% 7 5.2% 5 Base: 657 100 100 100 100 59 101 97

ZONE Zone

Harrow Road 15.2% 100100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 St Johns Wood 15.2% 100 0.0% 0100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Warwick Way / Tachbrook 15.2% 100 0.0% 0 0.0% 0100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Street Church Street / Edgeware 15.2% 100 0.0% 0 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 Road Marylebone High Street 9.0% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 59 0.0% 0 0.0% 0 Queensway / Westbourne 15.4% 101 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 101 0.0% 0 Grove Praed Street 14.8% 97 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 97 Base: 657 100 100 100 100 59 101 97

Column %ges. 051006 NEMS market research

Appendix I

Business Occupier Survey Results Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 1 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q0A Please enter the name of your business below:

Other 60.7% 17100.0% 1100.0% 4 33.3% 1 0.0% 0 70.0% 7100.0% 4 0.0% 0 0.0% 0 77.8% 7 0.0% 0 (Not answered) 39.3% 11 0.0% 0 0.0% 0 66.7% 2 100.0% 6 30.0% 3 0.0% 0 0.0% 0 0.0% 0 22.2% 2100.0% 1 Base: 28 1 4 3 6 10 4 0 0 9 1

Q01 How long has your business been located in Church Street / Edgware Road district centre ?

Less than a year 3.6% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1 – 2 years 14.3% 4 0.0% 0100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 3 – 5 years 10.7% 3 0.0% 0 0.0% 0100.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 6 – 10 years 21.4% 6 0.0% 0 0.0% 0 0.0% 0 100.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 10 – 25 years 35.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 10 0.0% 0 0.0% 0 0.0% 0 44.4% 4 0.0% 0 More than 25 years 14.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 4 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know / not sure 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Q02 Are your premises leased or owner occupied (i.e. leasehold of freehold) ?

Leased 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Owner occupied 32.1% 9 0.0% 0 25.0% 1 66.7% 2 0.0% 0 40.0% 4 50.0% 2 0.0% 0 0.0% 0100.0% 9 0.0% 0 Don’t know / not sure 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 Landowner - Howard de 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Walden Landowner - Westminster 17.9% 5 0.0% 0 0.0% 0 0.0% 0 33.3% 2 10.0% 1 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Council (Not answered) 46.4% 13100.0% 1 75.0% 3 33.3% 1 50.0% 3 50.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 2 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q03 Do you have any current plans to change your business premises ?

No plans 71.4% 20100.0% 1 50.0% 2100.0% 3 66.7% 4 80.0% 8 50.0% 2 0.0% 0 0.0% 0 55.6% 5100.0% 1 Minor works / improvements 10.7% 3 0.0% 0 25.0% 1 0.0% 0 16.7% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 such as signage/shopfront alterations Major changes such as 17.9% 5 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 2 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 extension of changes to internal layout Relocate within new 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 premises outside the centre but within Westminster Close or relocate to new 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 premises outside Westminster Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Q04 Which statement best describes your business’s current trading performance ?

Very good 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Good 17.9% 5 0.0% 0 50.0% 2 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Satisfactory 39.3% 11 0.0% 0 25.0% 1 33.3% 1 50.0% 3 30.0% 3 75.0% 3 0.0% 0 0.0% 0 55.6% 5100.0% 1 Poor 32.1% 9 0.0% 0 0.0% 0 33.3% 1 33.3% 2 50.0% 5 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know / no opinion 3.6% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Q05 Over the last 12 months has your trading performance…

Improved 14.3% 4 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Stayed the same 32.1% 9 0.0% 0 50.0% 2 66.7% 2 33.3% 2 10.0% 1 50.0% 2 0.0% 0 0.0% 0 44.4% 4100.0% 1 Declined 50.0% 14 0.0% 0 25.0% 1 33.3% 1 50.0% 3 70.0% 7 50.0% 2 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Don’t know / not sure 3.6% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Q06 Over the next 12 months do you expect your business performance to…

Improve 17.9% 5 0.0% 0 25.0% 1 33.3% 1 0.0% 0 30.0% 3 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Stay the same 42.9% 12 0.0% 0 50.0% 2 66.7% 2 50.0% 3 20.0% 2 75.0% 3 0.0% 0 0.0% 0 55.6% 5100.0% 1 Decline 21.4% 6 0.0% 0 0.0% 0 0.0% 0 33.3% 2 30.0% 3 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know / not sure 17.9% 5100.0% 1 25.0% 1 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 3 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q07 What are the main issues constraining your business ?

High overheads / rents 60.7% 17100.0% 1 50.0% 2 66.7% 2 66.7% 4 70.0% 7 25.0% 1 0.0% 0 0.0% 0 33.3% 3100.0% 1 General economy 14.3% 4100.0% 1 0.0% 0 33.3% 1 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quality or size of premises 14.3% 4 0.0% 0 0.0% 0 0.0% 0 33.3% 2 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0100.0% 1 Staff recruitment / retention 17.9% 5 0.0% 0 25.0% 1 66.7% 2 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Availability and location of 57.1% 16 0.0% 0 75.0% 3 33.3% 1 66.7% 4 40.0% 4100.0% 4 0.0% 0 0.0% 0 77.8% 7100.0% 1 car parking Price of car parking 35.7% 10 0.0% 0 50.0% 2 33.3% 1 50.0% 3 10.0% 1 75.0% 3 0.0% 0 0.0% 0 44.4% 4100.0% 1 Accessibility via public 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 transport and cycle Competition from other 17.9% 5 0.0% 0 50.0% 2 66.7% 2 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 businesses in the district centre Competition from other 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 businesses in the rest of the Westminster Competition from other town 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 centres If ‘Yes’ which centre/s Security issues 35.7% 10100.0% 1 25.0% 1 0.0% 0 33.3% 2 40.0% 4 50.0% 2 0.0% 0 0.0% 0 55.6% 5 0.0% 0 Lack of footfall / customers 17.9% 5 0.0% 0 0.0% 0 0.0% 0 33.3% 2 20.0% 2 25.0% 1 0.0% 0 0.0% 0 0.0% 0100.0% 1 Poor location of premises 14.3% 4100.0% 1 25.0% 1 33.3% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poor quality of town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 environment If ‘Yes’ what aspect (litter, shop fronts, etc) Poor quality shops 32.1% 9 0.0% 0 25.0% 1 0.0% 0 33.3% 2 40.0% 4 50.0% 2 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Poor quality restaurants / 7.1% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 cafes / bars Lack of services (eg banks, 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 dentists, estate agents, etc) Internet competition 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Planning restrictions If ‘Yes’ 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 what aspect Other 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Litter 7.1% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Congestion charges 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 4 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q08 What is your opinion of Church Street / Edgware Roads market position in shopping terms?

Too up market 10.7% 3 0.0% 0 25.0% 1 33.3% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Fine as it is 21.4% 6 0.0% 0 50.0% 2 66.7% 2 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 3100.0% 1 Too down market 64.3% 18100.0% 1 25.0% 1 0.0% 0 66.7% 4 80.0% 8100.0% 4 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Other 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Q09 How would you describe Church Street / Edgware Road’s current shopping and service mix ?

Too many large chain shops / 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 not enough small (independent) stores About the right mix 35.7% 10 0.0% 0 50.0% 2 66.7% 2 16.7% 1 30.0% 3 50.0% 2 0.0% 0 0.0% 0 44.4% 4100.0% 1 Not enough large (chain) 25.0% 7100.0% 1 25.0% 1 33.3% 1 33.3% 2 10.0% 1 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 shops Too many non-retail uses 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Need more retail services 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (e.g. hairdressers) Too many retail services 7.1% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 10.7% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 10.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Base: 28 1 4 3 6 10 4 0 0 9 1

Mean score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q10 How do you rate the centre in terms of the following ?

Rents

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 10.7% 3 0.0% 0 25.0% 1 33.3% 1 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Neither good nor poor 32.1% 9 0.0% 0 25.0% 1 66.7% 2 16.7% 1 30.0% 3 50.0% 2 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Quite poor 17.9% 5 0.0% 0 0.0% 0 0.0% 0 33.3% 2 20.0% 2 25.0% 1 0.0% 0 0.0% 0 11.1% 1100.0% 1 Very poor 14.3% 4100.0% 1 0.0% 0 0.0% 0 33.3% 2 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Don’t know 14.3% 4 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 (Not answered) 10.7% 3 0.0% 0 25.0% 1 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.52 1.00 3.50 3.33 1.80 2.33 3.00 0.00 0.00 3.17 2.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 5 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Rates

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Neither good nor poor 21.4% 6 0.0% 0 50.0% 2 33.3% 1 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 21.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 5 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Very poor 32.1% 9100.0% 1 25.0% 1 0.0% 0 50.0% 3 10.0% 1 75.0% 3 0.0% 0 0.0% 0 33.3% 3100.0% 1 Don’t know 7.1% 2 0.0% 0 0.0% 0 33.3% 1 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 14.3% 4 0.0% 0 25.0% 1 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 1.95 1.00 2.33 3.50 1.50 2.13 1.25 0.00 0.00 2.11 1.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Availability of parking

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 14.3% 4100.0% 1 25.0% 1 33.3% 1 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Neither good nor poor 10.7% 3 0.0% 0 0.0% 0 33.3% 1 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 14.3% 4 0.0% 0 0.0% 0 0.0% 0 50.0% 3 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1100.0% 1 Very poor 57.1% 16 0.0% 0 75.0% 3 33.3% 1 33.3% 2 60.0% 6100.0% 4 0.0% 0 0.0% 0 55.6% 5 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 1.81 4.00 1.75 2.67 1.60 1.80 1.00 0.00 0.00 1.89 2.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Parking charges

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Neither good nor poor 21.4% 6100.0% 1 0.0% 0 66.7% 2 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 28.6% 8 0.0% 0 75.0% 3 33.3% 1 33.3% 2 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3100.0% 1 Very poor 42.9% 12 0.0% 0 25.0% 1 0.0% 0 16.7% 1 60.0% 6100.0% 4 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 1.85 3.00 1.75 2.67 2.40 1.60 1.00 0.00 0.00 1.78 2.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 6 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Traffic congestion

Very good 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quite good 10.7% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 10.0% 1 25.0% 1 0.0% 0 0.0% 0 22.2% 2100.0% 1 Neither good nor poor 32.1% 9 0.0% 0 75.0% 3 33.3% 1 0.0% 0 30.0% 3 50.0% 2 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 17.9% 5100.0% 1 0.0% 0 33.3% 1 33.3% 2 10.0% 1 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Very poor 32.1% 9 0.0% 0 25.0% 1 0.0% 0 33.3% 2 50.0% 5 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.33 2.00 2.50 3.33 2.00 2.00 2.75 0.00 0.00 2.78 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Bus service

Very good 14.3% 4 0.0% 0 0.0% 0 66.7% 2 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite good 50.0% 14100.0% 1 25.0% 1 33.3% 1 33.3% 2 50.0% 5100.0% 4 0.0% 0 0.0% 0 44.4% 4100.0% 1 Neither good nor poor 14.3% 4 0.0% 0 50.0% 2 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Very poor 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Don’t know 10.7% 3 0.0% 0 25.0% 1 0.0% 0 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 3.79 4.00 3.33 4.67 3.75 3.56 4.00 0.00 0.00 4.00 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Train / Underground service

Very good 10.7% 3 0.0% 0 0.0% 0 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite good 53.6% 15100.0% 1 50.0% 2 66.7% 2 33.3% 2 40.0% 4100.0% 4 0.0% 0 0.0% 0 55.6% 5100.0% 1 Neither good nor poor 14.3% 4 0.0% 0 0.0% 0 0.0% 0 16.7% 1 30.0% 3 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quite poor 7.1% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Very poor 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 7.1% 2 0.0% 0 25.0% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 3.58 4.00 3.00 4.33 3.60 3.30 4.00 0.00 0.00 3.78 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 7 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Personal safety

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 17.9% 5 0.0% 0 25.0% 1100.0% 3 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Neither good nor poor 17.9% 5 0.0% 0 0.0% 0 0.0% 0 16.7% 1 20.0% 2 50.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite poor 17.9% 5100.0% 1 25.0% 1 0.0% 0 16.7% 1 10.0% 1 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Very poor 42.9% 12 0.0% 0 50.0% 2 0.0% 0 50.0% 3 60.0% 6 25.0% 1 0.0% 0 0.0% 0 55.6% 5 0.0% 0 Don’t know 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.11 2.00 2.00 4.00 1.60 1.80 2.25 0.00 0.00 1.89 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Business security

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 21.4% 6 0.0% 0 25.0% 1 66.7% 2 0.0% 0 30.0% 3 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Neither good nor poor 35.7% 10100.0% 1 25.0% 1 33.3% 1 16.7% 1 20.0% 2100.0% 4 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Quite poor 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Very poor 35.7% 10 0.0% 0 50.0% 2 0.0% 0 50.0% 3 50.0% 5 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Don’t know 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.44 3.00 2.25 3.67 1.60 2.30 3.00 0.00 0.00 2.56 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Range of shops & services available

Very good 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 28.6% 8 0.0% 0 50.0% 2 66.7% 2 0.0% 0 30.0% 3 25.0% 1 0.0% 0 0.0% 0 55.6% 5 0.0% 0 Neither good nor poor 25.0% 7 0.0% 0 25.0% 1 0.0% 0 33.3% 2 30.0% 3 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quite poor 21.4% 6 0.0% 0 0.0% 0 0.0% 0 33.3% 2 30.0% 3 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Very poor 14.3% 4 0.0% 0 25.0% 1 0.0% 0 16.7% 1 10.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Don’t know 7.1% 2100.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.85 0.00 3.00 4.33 2.20 2.80 2.50 0.00 0.00 3.22 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 8 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Quality of shops & services available

Very good 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quite good 28.6% 8 0.0% 0 50.0% 2 66.7% 2 33.3% 2 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2100.0% 1 Neither good nor poor 28.6% 8100.0% 1 25.0% 1 0.0% 0 16.7% 1 30.0% 3 50.0% 2 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Quite poor 21.4% 6 0.0% 0 25.0% 1 0.0% 0 33.3% 2 30.0% 3 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Very poor 17.9% 5 0.0% 0 0.0% 0 0.0% 0 16.7% 1 20.0% 2 50.0% 2 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.79 3.00 3.25 4.33 2.67 2.50 2.00 0.00 0.00 3.11 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Entertainment and leisure facilities

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Neither good nor poor 17.9% 5 0.0% 0 0.0% 0 66.7% 2 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Quite poor 17.9% 5 0.0% 0 25.0% 1 0.0% 0 0.0% 0 30.0% 3 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Very poor 46.4% 13 0.0% 0 25.0% 1 33.3% 1 50.0% 3 50.0% 5 75.0% 3 0.0% 0 0.0% 0 22.2% 2100.0% 1 Don’t know 7.1% 2100.0% 1 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 7.1% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 1.75 0.00 2.33 2.33 1.50 1.70 1.25 0.00 0.00 2.25 1.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Marketing / promotion / events

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Neither good nor poor 25.0% 7100.0% 1 25.0% 1 66.7% 2 16.7% 1 10.0% 1 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Quite poor 10.7% 3 0.0% 0 0.0% 0 33.3% 1 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Very poor 42.9% 12 0.0% 0 25.0% 1 0.0% 0 50.0% 3 50.0% 5 75.0% 3 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know 17.9% 5 0.0% 0 50.0% 2 0.0% 0 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3100.0% 1 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 1.77 3.00 2.00 2.67 1.50 1.50 1.50 0.00 0.00 2.17 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 9 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Liveliness / street life / character

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Neither good nor poor 39.3% 11 0.0% 0 50.0% 2 66.7% 2 16.7% 1 30.0% 3 75.0% 3 0.0% 0 0.0% 0 77.8% 7 0.0% 0 Quite poor 14.3% 4100.0% 1 0.0% 0 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 Very poor 32.1% 9 0.0% 0 25.0% 1 0.0% 0 50.0% 3 40.0% 4 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Don’t know 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.23 2.00 2.33 2.67 1.60 2.30 2.50 0.00 0.00 2.89 2.00 Base: 28 1 4 3 6 10 4 0 0 9 1

The market

Very good 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Quite good 17.9% 5100.0% 1 25.0% 1 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Neither good nor poor 21.4% 6 0.0% 0 25.0% 1 33.3% 1 0.0% 0 30.0% 3 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 14.3% 4 0.0% 0 0.0% 0 33.3% 1 0.0% 0 20.0% 2 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Very poor 35.7% 10 0.0% 0 0.0% 0 0.0% 0 66.7% 4 40.0% 4 50.0% 2 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 Mean: 2.35 4.00 4.00 3.00 1.60 2.10 1.75 0.00 0.00 2.56 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Quality / number of places to eat / drink

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 35.7% 10100.0% 1 50.0% 2 66.7% 2 50.0% 3 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3100.0% 1 Neither good nor poor 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Quite poor 28.6% 8 0.0% 0 25.0% 1 0.0% 0 16.7% 1 30.0% 3 75.0% 3 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Very poor 25.0% 7 0.0% 0 25.0% 1 33.3% 1 33.3% 2 20.0% 2 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.56 4.00 2.75 3.00 2.67 2.44 1.75 0.00 0.00 2.67 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 10 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

General shopping environment

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 10.7% 3 0.0% 0 25.0% 1 0.0% 0 33.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1100.0% 1 Neither good nor poor 35.7% 10 0.0% 0 50.0% 2100.0% 3 16.7% 1 40.0% 4 0.0% 0 0.0% 0 0.0% 0 44.4% 4 0.0% 0 Quite poor 25.0% 7100.0% 1 0.0% 0 0.0% 0 16.7% 1 30.0% 3 50.0% 2 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Very poor 21.4% 6 0.0% 0 0.0% 0 0.0% 0 33.3% 2 20.0% 2 50.0% 2 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Don’t know 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.38 2.00 3.33 3.00 2.50 2.22 1.50 0.00 0.00 2.50 4.00 Base: 28 1 4 3 6 10 4 0 0 9 1

Convenience for shoppers

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Quite good 17.9% 5 0.0% 0 25.0% 1 33.3% 1 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Neither good nor poor 35.7% 10100.0% 1 25.0% 1 33.3% 1 16.7% 1 40.0% 4 50.0% 2 0.0% 0 0.0% 0 22.2% 2100.0% 1 Quite poor 17.9% 5 0.0% 0 25.0% 1 33.3% 1 0.0% 0 20.0% 2 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Very poor 25.0% 7 0.0% 0 25.0% 1 0.0% 0 50.0% 3 20.0% 2 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Don’t know 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mean: 2.48 3.00 2.50 3.00 2.00 2.60 2.25 0.00 0.00 2.78 3.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11A Increase range of national multiple / chain stores

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 4th most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 10.7% 3 0.0% 0 50.0% 2 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 78.6% 22100.0% 1 50.0% 2 66.7% 2 100.0% 6 80.0% 8 75.0% 3 0.0% 0 0.0% 0 77.8% 7100.0% 1 Mean: 3.33 0.00 0.00 0.00 0.00 3.50 3.00 0.00 0.00 3.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 11 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11B Increase range of local / speciality retailers

1st most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 17.9% 5 0.0% 0 25.0% 1 33.3% 1 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 78.6% 22100.0% 1 75.0% 3 66.7% 2 83.3% 5 70.0% 7100.0% 4 0.0% 0 0.0% 0 88.9% 8100.0% 1 Mean: 1.00 0.00 0.00 0.00 0.00 1.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11C Improve quality of shops and services

1st most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 2nd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 32.1% 9 0.0% 0 25.0% 1 66.7% 2 50.0% 3 20.0% 2 25.0% 1 0.0% 0 0.0% 0 11.1% 1100.0% 1 (Not answered) 53.6% 15100.0% 1 50.0% 2 33.3% 1 50.0% 3 60.0% 6 50.0% 2 0.0% 0 0.0% 0 77.8% 7 0.0% 0 Mean: 3.25 0.00 5.00 0.00 0.00 3.50 1.00 0.00 0.00 1.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11D Improve appearance of the district centre If ‘Yes’ What in particular

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 2 0.0% 0 0.0% 0 22.2% 2 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 7.1% 2 0.0% 0 25.0% 1 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 17.9% 5 0.0% 0 50.0% 2 0.0% 0 33.3% 2 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 67.9% 19100.0% 1 25.0% 1100.0% 3 50.0% 3 90.0% 9 50.0% 2 0.0% 0 0.0% 0 66.7% 6100.0% 1 Mean: 3.00 0.00 4.00 0.00 4.00 0.00 2.00 0.00 0.00 2.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 12 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11E Improve the market

1st most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 2nd most important 10.7% 3 0.0% 0 0.0% 0 33.3% 1 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 3rd most important 7.1% 2 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 4th most important 10.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 50.0% 2 0.0% 0 0.0% 0 22.2% 2 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 28.6% 8 0.0% 0 0.0% 0 33.3% 1 50.0% 3 30.0% 3 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 39.3% 11100.0% 1 75.0% 3 33.3% 1 50.0% 3 30.0% 3 0.0% 0 0.0% 0 0.0% 0 33.3% 3100.0% 1 Mean: 2.78 0.00 3.00 2.00 0.00 2.75 3.00 0.00 0.00 2.80 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11F Make centre safer (CCTV, policing, better lighting etc..)

1st most important 14.3% 4 0.0% 0 0.0% 0 33.3% 1 16.7% 1 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 2nd most important 10.7% 3 0.0% 0 25.0% 1 0.0% 0 0.0% 0 10.0% 1 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 39.3% 11100.0% 1 75.0% 3 33.3% 1 33.3% 2 40.0% 4 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0 (Not answered) 32.1% 9 0.0% 0 0.0% 0 33.3% 1 50.0% 3 30.0% 3 50.0% 2 0.0% 0 0.0% 0 33.3% 3100.0% 1 Mean: 1.75 0.00 2.00 1.00 1.00 1.33 3.00 0.00 0.00 2.33 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11G Remove / reduce traffic congestion

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 10.7% 3 0.0% 0 0.0% 0 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 Importance not rated 10.7% 3 0.0% 0 25.0% 1 0.0% 0 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 78.6% 22100.0% 1 75.0% 3 66.7% 2 66.7% 4 80.0% 8100.0% 4 0.0% 0 0.0% 0 77.8% 7 0.0% 0 Mean: 5.00 0.00 0.00 5.00 5.00 5.00 0.00 0.00 0.00 5.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 13 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11H Provide more housing in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 10.7% 3100.0% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 1 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 89.3% 25 0.0% 0100.0% 4100.0% 3 100.0% 6 90.0% 9 75.0% 3 0.0% 0 0.0% 0 88.9% 8100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11I Improve frequency of bus services to the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 7.1% 2 0.0% 0 0.0% 0 0.0% 0 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 92.9% 26100.0% 1100.0% 4100.0% 3 83.3% 5 90.0% 9100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11J Improve frequency of train services to the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 96.4% 27100.0% 1100.0% 4100.0% 3 83.3% 5100.0% 10100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 14 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11K Improve public car parking availability and reduce car parking charges

1st most important 10.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 25.0% 1 0.0% 0 0.0% 0 22.2% 2 0.0% 0 2nd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 4th most important 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 32.1% 9 0.0% 0 75.0% 3 33.3% 1 16.7% 1 30.0% 3 25.0% 1 0.0% 0 0.0% 0 22.2% 2100.0% 1 (Not answered) 42.9% 12100.0% 1 25.0% 1 33.3% 1 66.7% 4 40.0% 4 25.0% 1 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Mean: 2.14 0.00 0.00 4.00 2.00 1.67 2.00 0.00 0.00 2.25 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11L Provide better entertainment and leisure

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Importance not rated 17.9% 5100.0% 1 25.0% 1 33.3% 1 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 75.0% 21 0.0% 0 75.0% 3 66.7% 2 83.3% 5 80.0% 8 75.0% 3 0.0% 0 0.0% 0 77.8% 7100.0% 1 Mean: 4.00 0.00 0.00 0.00 0.00 3.00 5.00 0.00 0.00 5.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11M Improve quality and range of cafes and restaurants

1st most important 3.6% 1 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 10.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 50.0% 2 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Importance not rated 10.7% 3100.0% 1 0.0% 0 0.0% 0 16.7% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 (Not answered) 75.0% 21 0.0% 0 75.0% 3100.0% 3 83.3% 5 80.0% 8 50.0% 2 0.0% 0 0.0% 0 77.8% 7100.0% 1 Mean: 4.00 0.00 1.00 0.00 0.00 5.00 5.00 0.00 0.00 5.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 15 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11N Improve pedestrian links and facilities in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 100.0% 28100.0% 1100.0% 4100.0% 3 100.0% 6100.0% 10100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11O Improve quality of shop units / retail accommodation

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 100.0% 28100.0% 1100.0% 4100.0% 3 100.0% 6100.0% 10100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11P Encourage / promote Sunday trading

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 100.0% 28100.0% 1100.0% 4100.0% 3 100.0% 6100.0% 10100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 16 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11Q Promote / publicise the attractions of the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 14.3% 4 0.0% 0 0.0% 0 0.0% 0 50.0% 3 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 75.0% 21100.0% 1100.0% 4100.0% 3 50.0% 3 70.0% 7 75.0% 3 0.0% 0 0.0% 0 88.9% 8 0.0% 0 Mean: 3.67 0.00 0.00 0.00 0.00 4.00 3.00 0.00 0.00 4.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11R Improve the quality of public transport facilities in the district centre

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 3.6% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 96.4% 27100.0% 1100.0% 4 66.7% 2 100.0% 6100.0% 10100.0% 4 0.0% 0 0.0% 0 88.9% 8100.0% 1 Mean: 5.00 0.00 0.00 5.00 0.00 0.00 0.00 0.00 0.00 5.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11S More commercial uses / office accommodation

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 96.4% 27100.0% 1100.0% 4100.0% 3 83.3% 5100.0% 10100.0% 4 0.0% 0 0.0% 0100.0% 9100.0% 1 Mean: 3.00 0.00 0.00 0.00 3.00 0.00 0.00 0.00 0.00 0.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 17 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11T Opportunities from more people living and working in the area

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 3.6% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0100.0% 1 (Not answered) 92.9% 26100.0% 1100.0% 4100.0% 3 83.3% 5 90.0% 9100.0% 4 0.0% 0 0.0% 0 88.9% 8 0.0% 0 Mean: 3.00 0.00 0.00 0.00 0.00 3.00 0.00 0.00 0.00 3.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11U Opportunities to employ more local people

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Importance not rated 3.6% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 92.9% 26 0.0% 0100.0% 4100.0% 3 100.0% 6 90.0% 9100.0% 4 0.0% 0 0.0% 0 88.9% 8100.0% 1 Mean: 2.00 0.00 0.00 0.00 0.00 2.00 0.00 0.00 0.00 2.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

In planning for the future of the town centre, what do you think are the FIVE most important things listed below ?

Q11V Others not listed

1st most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2nd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3rd most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4th most important 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5th most important 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 Importance not rated 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Not answered) 96.4% 27100.0% 1100.0% 4100.0% 3 100.0% 6 90.0% 9100.0% 4 0.0% 0 0.0% 0 88.9% 8100.0% 1 Mean: 5.00 0.00 0.00 0.00 0.00 5.00 0.00 0.00 0.00 5.00 0.00 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research Q01 and Q02 Church Street / Edgware Road Business Occupiers Survey Page 18 for Nathaniel Lichfield & Partners November 2006

Total Less than a 1 – 2 years 3 – 5 years 6 – 10 years 10 – 25 years More than 25 Don’t know / Leased Owner Don’t know / year years not sure occupied not sure

Q12 Please make any additional comments in the space provided below:

Other 39.3% 11 0.0% 0 50.0% 2 33.3% 1 33.3% 2 40.0% 4 50.0% 2 0.0% 0 0.0% 0 33.3% 3 0.0% 0 Too many traffic wardens 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 2 0.0% 0 0.0% 0 0.0% 0 22.2% 2 0.0% 0 The rent is too high 3.6% 1100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Get rid of the congestion 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0 charge (Not answered) 46.4% 13 0.0% 0 50.0% 2 66.7% 2 66.7% 4 30.0% 3 50.0% 2 0.0% 0 0.0% 0 33.3% 3100.0% 1 Base: 28 1 4 3 6 10 4 0 0 9 1

071006F NEMS market research

Appendix J

Land Use Map – November 2006 E C A L P N E T Edgware Road - Ground Floor Retail E E D E R R E T B T S A E E D R N Land Use T S A N L O P T F A R IS C E H H E S R I T F O N S Key T R E E T District Centre Boundary 6 2 T E E G 4 R - Core AT T T E S E F Y E O E R R RT C 6 O T H A L S L L S L I A N T T P S E R M O E E 8 S S O District Centre Boundary R E O D T T R R S E N A D D H N L G C T E A O 10 R R L B 1 O O E P .2-4 - Non Core (Secondary) A V R C T 3 E S N O 5 T P T E M E 7 7 A R R T F S 9 Ground Floor Use (2006) D R O 12 11 LY F O M N A S S 14 P 13-25 L 22 A 16 C E 18 A1 Convenience 20 22

T 13-25 P 24 L E Y E M R P T 26 T S O N D A1 Independent 28 P N L A D A L C T R E E P O T E A 30 F E P R C L T M E Y S A R M S T P N S T O T O T 34 E N U L E S T R R T E S E A S T L 36 27-29 A1 National I H S S T B C R U 38 R E R 40 E Y U T H 31-33 42 C 44 35-37 46 46 48 39 A1 Specialist

E 50 D G 41-45 P W E 52 N A F R O E L T D E R S 47 E T R O R T A E 54 S A2 D E Y 464 T D A E 93 R 49-53 L 102 56-58 U 462 M 104 A 460 95a S 60 H 106 B 110 R 458 97 W H ID O A G R T A3 108 62-64 E 456 N T 99 O O S T N T T A S R 454 H T E R S E E A T 101-105 E L T 55 I S B 57 U T R E 66-72 E Y R 59 T S S T N A4 452 E R V E A T 61-63 E H E T E E IT R 448 H T 74-78 W S Y 80 E 446 65 L D H A A 67 O L 444 82 R L B P 442 69 L A5 A C 405 E 440 84 71 403 438 T 73 401 E 436 E R 86 399 T 434 S L E 397 B Arts 432 O 88 75-83 C S 395 430 O B T E T 428 E E R E T R S 85 T 426 H S T 393 V C 87 R E 90 R EET E 424 N U TR B A H L S H B C IL T L HM B1 S U E 89-93 A C 381-389 S 422 S 123 T 92 125 S A P L E IS N B 379 S F S C3 T O T U R R R E L E Y 420 E D E 377 T T EET 418 TR 375 L S MIL SH 414-416 95-97 A EE T V T R E N S 371-373 N T O A RO 412 B SH L H E A 410 S 99 L Health L S P 367 T L R A 408 E 94 C E 101 E 365 T A D 103 P 363 404-406 A R S 361 T 359a 105-107 R E 402 E 359357a Leisure T T 357 400 109 E E S R T T A 355 398 S L 111 Y B E R 353 351 L R 396 D A ID 138 A N G 113-115 O S E T 351A 394 R S B O 140 T N 392 R 119 S E SG 142 T E 349 R T E E 388-390 120-123 T 125-127

D P A E V 384-386 N E F N O T Vacant L R D Y

S S T T 382-384 R R E E 382 E E T T 378-380 376 T E E E D R G 374 T W S H A 372 C R R E U H R C O L A I D 364 S S O 362 N

S T 360 R E E M 122-124 T 358 ile T s EE T P R S la T W c S O e LL RR 354-356 BE HA

352 350 E C A L P 346-348 LD O W F RO N R E HA ET P RE 291-317 344 ST

342 C 340 O R L E T 338 T S T R 334-336 E E 332 T 287-289 25 CL10820 - LB West - District Centres L 330 P D L O F 23 N E 285 P 328326 21 B 283 17 U R N E 318-324 S Ground Floor Use (2006) - Edgware Road T 15 R E 13 E 318 9 T 7 11 P A D 316 314 P .3-5 A D I D N

D G T I N O

G N 310-312 T G CE O R A E PL N E D N A LE R O ST E CA ON RE EW E B UA G N L Y'S S Q 4 Y R R ST M A AR E M E 28.11.06 N 308 304 1 : 2,000 306 MAr CL10820 - 001

HARROW ROA D V ER FLYO E LE BON MAR Y WESTWAY (elevated road) GIS Reference: S:\CL10820 - LB West - District Centres\CL10820 MARYLEBONE FLYOVER LB West District Centres - Edgware Road - Ground Floor Use.mxd

Appendix K

National and Local Policy - Centre Boundaries and Frontages

PPS6 – Planning for Town Centres

PPS6 indicates that local authorities should define the boundary of town and district centres. It states that for purposes of this policy statement, the “centre” for a retail development constitutes the primary shopping area. For all other main town centre uses the “centre” should be regarded as the area embraced by the town centre boundary. The extent of the town centre should be defined on the proposals map.

PPS6 states that the Primary Shopping Area should be the defined area where retail development is concentrated (generally comprising the primary frontages and those secondary frontages which are contiguous and closely related to the primary shopping frontage). The extent of the primary shopping area should be defined on the proposals map. Smaller centres may not have areas of predominantly leisure, business and other main town centre uses adjacent to the primary shopping area, and therefore the town centre may not extend beyond the primary shopping area. Primary frontages are likely to include a high proportion of retail uses. Secondary frontages provide greater opportunities for a diversity of uses. In Westminster these designations have been defined as ‘Core’ and ‘Secondary’ Frontages in relation to the District Centres.

The Westminster UDP

The Westminster UDP Adopted January 2007 seeks to control the amount of non- retail use (outside Class A1) within the 7 designated District Centres. Policy SS7 sets out the criteria for determining changes of use within these centres.

Criterion A seeks to control A3 uses where their impact (in terms of smells, noise, increased late–night activity/disturbance or parking and traffic. The new use Class order will require this policy criterion to be changed to include Class A3, A4 and A5.

Criteria B seeks to control the loss of Class A1 use at ground floor level in the Core Frontages, by preventing inappropriate changes of use to non-Class A1 uses.

Criteria C relates to Secondary Frontages and basement and first floor levels within the District Centres, and provides more flexibility for changes of use to non- Class A1 use subject to a number of criteria.

Consistent with guidance in PPS6 these policies adopt a more flexible approach within the Secondary Frontages compared with the Core Frontages. Service uses (A2, A3, A4 and A5 uses) are generally more acceptable in the Secondary Frontages.

Appendix L

Retail Capacity Assessment Methodology

i. The retail capacity assessment in this report provides a quantitative capacity analysis in terms of levels of spending for convenience and comparison shopping. All monetary values expressed in this analysis are at 2005 prices, consistent with Experian’s base year expenditure figures for 2005. Expenditure data for 2006/7 is not currently available.

ii. The quantitative analysis is based on catchment areas for each of the 7 District Centres in Westminster (see section 10.2). The catchment/study area is based on postcode sectors and the proximity of other competing town centres. It represents the areas where the District Centre is expected to derive most of its trade. iii. Shopping facilities within the District Centre are expected to attract trade from residents within the local catchment areas, although there will be an element of trade drawn from beyond the study area (i.e. from commuters, tourists and other visitors). The level of available expenditure to support retailers is based on first establishing per capita levels of spending for the local catchment area population. Experian’s ‘local consumer expenditure estimates for comparison and convenience goods’ for each of the study area zones for the year 2005 have been obtained. iv. Experian’s latest national expenditure projections between 2005 and 2015 have been used to forecast expenditure within the catchment area. Unlike previous expenditure growth rates provided by The Data Consultancy (formerly URPI), which were based on past trends, Experian’s projections are based on an econometric model of disaggregated consumer spending. This model takes a number of macro-economic forecasts (chiefly consumer spending, incomes and inflation) and uses them to produce forecasts of disaggregated consumer spending volumes, prices and values. The model incorporates assumptions about income and price elasticities. v. Experian provides recommended growth rates for the period 2005 to 2010, and 2005 to 2015. The recommended growth rates for the period 2005 and 2010 are 0.5% per annum for convenience goods and 4.3% per annum for comparison goods. These growth rates have been used in this study to forecast expenditure per capita up to 2009. Adjusted growth rates (0.9% and 3.3% per annum for convenience and comparison goods respectively) have been adopted to project expenditure between 2010 and 2015, consistent with Experian’s overall growth forecasts for 2004 to 2014. Growth in expenditure beyond 2015 is based on 0.7% and 3.8% per annum for convenience and comparison goods respectively, in line with Experian’s growth forecast for 2005 to 2015. These have been factored up to provide figures for 2006, 2011 and 2016. vi. To assess the capacity for new retail floorspace, penetration rates are estimated for shopping facilities within the local catchment area. The assessment of penetration rates are based on a range of factors including:

information from household and in-street surveys;

the level and quality of retail facilities; and

the relative distance between shopping centres and catchment areas.

vii. The total turnover of shops within the centre is estimated based on expected penetration rates and the expected level of expenditure inflow. These turnover estimates are converted into average turnover to sales floorspace densities. viii. The local catchment area population and expenditure projections for 2006 to 2016 are based on the 2001 Census and Westminster’s ward based projections.

ix. For both comparison and convenience spending, a reduction has been made for special forms of trading such as mail order, e-tail (non-retail businesses carried out online and using vending machines). Special Forms of Trading (SFT) and non-store activity is included within Experian’s goods based expenditure estimates. “Special forms of trading” includes other forms of retail expenditure not spent in shops e.g. mail order sales, some internet sales, vending machines, party plan selling, market stalls and door to door selling. SFT needs to be excluded from retail assessments because it relates to expenditure not spent in shops and does not have a direct relationship to the demand for retail floorspace.

x. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street. Experian has attempted to provide projections for special forms of trading and e- tailing (Experian Retail Planner Briefing Note 2.3D – December 2005).

xi. This latest Experian information suggests that non-store retail sales accounts for:

2.5% of convenience goods expenditure; and

5.7% of comparison goods expenditure. xii. For convenience expenditure 1.6% of the 2.5% is estimated to be e-tailing, and the remaining 0.9% is other forms of SFT e.g. mail order. E-tailing can be broken down into e-tailing through retail businesses (e.g. Tesco and Sainsbury’s) at 1.1% and non- retail store businesses (i.e. those that only operate online) (0.5%). Therefore the e- tailing split for retail and non-retail businesses is approximately 70:30. xiii. For comparison expenditure in 2004, 3.1% of the 5.7% is estimated to be e-tailing, and the rest 2.6% is other forms of SFT e.g. mail order. E-tailing through retail businesses (e.g. Next and Argos) is 1.3%, and for non-retail businesses is 1.8% (e.g. Amazon). Therefore the e-tailing split for retail and non-retail businesses is approximately 40:60. xiv. Experian provide projections for e-tailing and other SFT. These projections have been used to exclude expenditure attributed to e-tailing through non-retail businesses, which will not directly impact on the demand for retail floorspace. In 2004 Experian estimate that SFT (including non-retail e-tailing) was 1.4% and 4.4% of total convenience and comparison goods expenditure respectively. The mid-point of the range of projections provided by Experian suggests that these percentages could increase to 2% and 6.8% by 2011 respectively. Therefore the amount of e-tail expenditure through non-retail businesses is expected to increase significantly in proportional terms (+43% for convenience expenditure and +55% for comparison expenditure), but as a proportion of total expenditure this sector is expected to remain relatively insignificant for the foreseeable future. xv. The levels of available spending are derived by combining the population and per capita spending figures. For both comparison and convenience spending, a

reduction has been made for special forms of trading such as mail order and vending machines.

xvi. The analysis of existing shopping patterns in 2006 for convenience and comparison shopping are shown in Tables 1 and 4 below. The turnover density of existing floorspace is shown in Tables 2 and 5 and the summary of available expenditure within each centre between 2006 and 2016 is shown in Tables 3 and 6. xvii. Available convenience expenditure in the future is based on adjusted market shares following the implementation of existing food store commitments i.e. a proposed food store in Church Street/Edgware Road and the build up of trade following the opening of Tesco Express in Praed Street. These new food stores are expected to reduce the market share of the other five District Centres. For comparison shopping constant market shares have been adopted.

TABLE 1: EXISTING CONVENIENCE SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTAL Tachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Convenience expendiutre per capita £1,455 £2,150 £1,926 £1,637 £2,314 £1,967 £1,968

Total Convenience expenditure £M £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

Market Share of Expenditure Overall Market Share Harrow Road DC 34% 0% 0% 0% 0% 0% 1% 4.8%

St. John's Wood DC 0% 18% 0% 0% 0% 0% 0% 2.6%

Warwick Way/Tachbrook St Dc 0% 0% 55% 0% 0% 0% 0% 11.0%

Church St/Edgware Rd DC 1% 0% 0% 43% 2% 0% 5% 4.3%

Marylebone High St DC 0% 0% 1% 12% 59% 1% 11% 7.4%

Queensway/Westbourne Grove DC 3% 0% 2% 0% 0% 22% 1% 7.2%

Praed St DC 0% 0% 0% 1% 1% 0% 5% 0.4%

Other 62% 81% 42% 44% 38% 76% 78% 62.2%

Total 100% 100% 100% 100% 100% 100% 100% 100.0% Turnover £ Millions

Harrow Road DC £15.34 £0.00 £0.00 £0.00 £0.00 £0.00 £0.17 £15.51

St. John's Wood DC £0.16 £8.25 £0.00 £0.00 £0.00 £0.00 £0.00 £8.41

Warwick Way/Tachbrook St DC £0.00 £0.16 £35.20 £0.09 £0.00 £0.37 £0.00 £35.82

Church St/Edgware Rd DC £0.54 £0.00 £0.00 £11.90 £0.54 £0.00 £0.88 £13.86

Marylebone High St DC £0.00 £0.00 £0.73 £3.34 £17.01 £0.86 £2.21 £24.15

Queensway/Westbourne Grove DC £1.30 £0.00 £1.02 £0.00 £0.00 £20.98 £0.17 £23.47

Praed St DC £0.00 £0.00 £0.00 £0.18 £0.23 £0.00 £0.93 £1.34

Other £27.82 £36.96 £27.09 £12.34 £10.92 £71.40 £15.21 £201.75

Total £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

TABLE 2: CONVENIENCE TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales Average Centres catchment from outside Turnover Floorspace Turnover Density areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £15.51 30% £22.16 2,700 £8,206

St. John's Wood DC £8.41 30% £12.02 1,300 £9,244

Warwick Way/Tachbrook St DC £35.82 30% £51.17 5,100 £10,033

Church St/Edgware Rd DC £13.86 20% £17.32 2,200 £7,872

Marylebone High St DC £24.15 40% £40.25 2,300 £17,502

Queensway/Westbourne Grove DC £23.47 40% £39.11 3,900 £10,028

Praed St DC £1.34 70% £4.45 1,400 £3,180

Other £201.75 n/a n/a n/a n/a

Total £324.30 n/a £186.47 18,900 £9,866

TABLE 3: AVAILABLE CONVENIENCE EXPENDITURE 2006 TO 2016

Expenditure Expenditure Expenditure Centres 2006 2011 2016 £M £M £M

Harrow Road DC £22.16 £21.20 £22.08

St. John's Wood DC £12.02 £11.26 £11.71

Warwick Way/Tachbrook St DC £51.17 £52.07 £55.20

Church St/Edgware Rd DC £17.32 £44.82 £47.04

Marylebone High St DC £40.25 £36.93 £39.78

Queensway/Westbourne Grove. DC £39.11 £39.92 £42.01

Praed St DC £4.45 £9.83 £10.59

Total £186.47 £216.02 £228.42

TABLE 4: EXISTING COMPARISON SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTAL Tachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Comparison expendiutre per capita £2,818 £4,223 £3,771 £3,179 £4,604 £3,888 £3,901

Total Comparison expenditure £M £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

Market Share of Expenditure Overall Market Share Harrow Road DC 5% 0% 0% 1% 0% 1% 0% 1.1%

St. John's Wood DC 1% 6% 1% 1% 0% 1% 0% 1.5%

Warwick Way/Tachbrook St Dc 0% 0% 7% 0% 0% 0% 0% 1.4%

Church St/Edgware Rd DC 6% 1% 1% 15% 1% 1% 8% 3.3%

Marylebone High St DC 1% 6% 1% 9% 7% 2% 13% 3.9%

Queensway/Westbourne Grove DC 12% 0% 2% 2% 4% 18% 2% 7.9%

Praed St DC 0% 0% 0% 0% 0% 0% 3% 0.2%

Other 75% 87% 88% 72% 88% 77% 74% 80.7%

Total 100% 100% 100% 100% 100% 100% 100% 100% Turnover £ Millions

Harrow Road DC £4.37 £0.00 £0.00 £0.54 £0.00 £1.85 £0.00 £6.76

St. John's Wood DC £0.87 £5.35 £1.25 £0.54 £0.00 £1.85 £0.00 £9.87

Warwick Way/Tachbrook St DC £0.00 £0.00 £8.78 £0.00 £0.00 £0.00 £0.00 £8.78

Church St/Edgware Rd DC £5.25 £0.89 £1.25 £8.11 £0.57 £1.85 £3.10 £21.03

Marylebone High St DC £0.87 £5.35 £1.25 £4.87 £4.00 £3.70 £5.04 £25.08

Queensway/Westbourne Grove DC £10.50 £0.00 £2.51 £1.08 £2.28 £33.31 £0.78 £50.45

Praed St DC £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £1.16 £1.16

Other £65.60 £77.54 £110.35 £38.93 £50.25 £142.48 £28.70 £513.84

Total £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

TABLE 5: COMPARISON TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales Average Centres catchment from outside Turnover Floorspace Turnover Density areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £6.76 30% £9.66 2,000 £4,832

St. John's Wood DC £9.87 30% £14.10 3,300 £4,271

Warwick Way/Tachbrook St DC £8.78 30% £12.54 2,700 £4,644

Church St/Edgware Rd DC £21.03 20% £26.28 5,300 £4,959

Marylebone High St DC £25.08 40% £41.80 7,200 £5,806

Queensway/Westbourne Grove DC £50.45 40% £84.09 14,200 £5,922

Praed St DC £1.16 70% £3.88 1,400 £2,771

Other £513.84 n/a n/a n/a n/a

Total £636.97 n/a £192.35 36,100 £5,328

TABLE 6: AVAILABLE COMPARISON EXPENDITURE 2006 TO 2016

Expenditure Expenditure Expenditure Centres 2006 2011 2016 £M £M £M

Harrow Road DC £9.66 £11.50 £13.59

St. John's Wood DC £14.10 £16.64 £19.67

Warwick Way/Tachbrook St DC £12.54 £14.94 £17.92

Church St/Edgware Rd DC £26.28 £31.62 £37.47

Marylebone High St DC £41.80 £50.57 £58.84

Queensway/Westbourne Grove DC £84.09 £100.54 £118.66

Praed St DC £3.88 £4.98 £6.12

Total £192.35 £230.78 £272.26

Appendix M

Operator Requirements

OPERATOR REQUIREMENTS

Over 300 companies were sent a questionnaire asking about their requirements in Westminster. 33 companies responded to the questionnaire, which equates to an 11% response rate. Of those who did respond, 13 (39%) indicated that they do have a requirement in the near future in Westminster, while 20 (61%) indicated that they do not have any requirements. Below is a summary of the responses.

The vast majority of respondents were looking for a new unit, rather than expanding an existing unit. Only London Clubs International was looking to expand an existing unit which was their ‘Sportsman’ on Quebec Street, in the Church Street/Edgware Road District Centre. Four respondents were not looking for a specific location for their new development(s), but were looking for a new unit within the general area.

The most popular location in which respondents wished to open a new unit was Marylebone High Street with four identifying it specifically. Queensway/Westbourne Grove and St John’s Wood District Centres were the next most popular locations with three respondents identifying each as a location for a prospective new unit. Church Street and Praed Street were third most popular with 2 respondents identifying them in particular as a location for a new unit. Warwick Way/Tachbrook Street and Harrow Road were the least popular locations identified by respondents for a new unit, with only one specifically identifying each.

When asked what additional information may be of use in deciding whether to choose to locate in Westminster in the future, the most common responses were information regarding the demographic profile, and the availability/price of car parking. Other pieces of information which respondents thought would help make such decisions were those relating to future developments/future availability of sites and footfall numbers.

Respondents who answered positively about their requirements in Westminster were also asked why they had not yet secured their requirements. The overwhelming majority gave availability of sites as a reason, the cost of renting was also a fairly common response.

Respondents who answered negatively about their requirements in Westminster were then asked why they weren’t looking in the area. The most common response was that they were fully represented in nearby/other central locations, the next most popular reason was that the rents are too high.

When asked for any additional comments, only Nandos, who required a new unit in Marylebone and/or Praed Street, indicated that Westminster’s planning policy regarding A3 uses discouraged investment in the area.

Glossary of Terms

A1 Shops, retail warehouses, hairdressers, undertakers, travel and ticket agencies, post offices, dry cleaners, pet shops, sandwich bars, retail showrooms, and domestic hire shops. A1 café type uses Shops such as sandwich bars or coffee shops selling food and drinks to be consumed mainly off the premises, but not hot food takeaways. Examples include certain Pret a Manger shops, Costa Coffee and the Seattle Coffee Co. shops. A2 Banks, building societies, bureau de change, estate and employment agencies, professional and financial services, telephone bureaux, betting offices and beauty salons (excluding hair salons). A3 Restaurants, snack bars and cafés selling food and drinks to be consumed mainly on the premises A4 Pubs and bars. A5 Shops for the sale of hot food to be consumed mainly off the premises (hot food take-aways). B1 Business uses such as offices, research and development and industrial uses. CAZ Central Activities Zone (CAZ). The CAZ is an area of mixed uses, many of which contribute directly to the national, regional and local economy. It is this mix of activities and their supporting resources which underpins the success of London’s economy. CAZ Frontages Frontages outside CAZ shown on the UDP Proposals Map where the City Council envisages the maintenance or growth of Central London Activities. Comparison A1 floorspace selling predominantly durable items and not in convenience use. Convenience Includes shops selling food, alcoholic drink, tobacco and other goods (newspapers and magazines, cleaning materials and matches). For the purposes of this assessment, convenience includes shops selling food or drink (excluding A1 café-type uses), and newsagents (including specialist tobacco stores). Core Frontages Shopping frontages identified in the District Centres within which UDP policies aim to maintain a high concentration of shops. District Centre District Centres provide a range and level of services below GLA defined Major Centres, but above that of Local Centres, and are a focus for shopping and other town centre activities. Experian GOAD An independent retail data consultancy who provide maps of ground floor uses in shopping centres. Greater London A new form of strategic government for London established in July 2000, run by the Mayor of Authority (GLA) London. Gross Floorspace Floorspace of buildings on all floors including external walls, half the thickness of parting walls and circulation areas. Independent store This includes non-convenience stores (see definition above) irrespective of size, that are not considered to be specialist retailers (see definition below), that are operated by retailers that are not included within national retail chains or groups. International stores This includes national multiple retailers with stores all over the world such as Ghost and The Conran Shop. National retailers This includes all retailers (Class A1 only) that operate within the context of a national retail chain or group, such as Sears. A schedule of all national retail multiples can be found in the Retail Directory of the UK 2002 (Hemming Information). Specialist shops that are part of a retail chain or group, such as Whittards and Thorntons, are classified as national retailers. Although there are national chains of betting shops, such as Ladbrokes, these are classified as A2 uses and not national retailers. PPS6 Planning Policy Statement 6 – Planning for Town Centres published by the ODPM Prestige international Prestigious retailers that operate in more than one country, e.g. Gucci, Gianni Versace, and retailers Giorgio Armani. Also includes flagship stores only found in select town centres in Britain. Secondary Frontages Shopping frontages identified in District Centres, where an element of non-A1 uses may be allowed. Retail floorspace This is all A1, A2, A3, A4, A5 and sui generis floorspace, and vacant floorspace of any of the aforementioned categories. Specialist Similar to an independent store, but this category reflects the quality and specialisation of the independent retailer so that a shopper may make a specific shopping trip to that shop.

Sui Generis Sui Generis is a term that refers to a use on its own. Any planning use not falling within a specific class within the Use Class Order falls within this category. Examples of sui generis uses in shopping centres are launderettes, mini cab offices, amusement centres and car showrooms. Town centre Town centre is defined in Annex A of PPS6 to cover city, town, and traditional suburban centres, which provide a broad range of facilities and services which fulfil a function as a focus for both the community and for public transport. It excludes parades of purely local significance.

Town Centre Health Required under PPS6, these contain information on the mix of uses, environmental quality and

Check general economic health of shopping centres/areas. UDP Unitary Development Plan produced by Westminster City Council as the statutory development plan for Westminster, see www.westminster.gov.uk/udp Vacancy This category includes vacant street level units, as well as units that are under alteration. However, if at any time the survey was completed it was evident who the unit would be occupied by, the unit was treated as being occupied by that occupant. Zone A Rent The rental level per square metre achieved on the first six metres of a shop unit measured from the main shop frontage.