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Quarterly Report July1st-September 30Th, 2017

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Quarterly Report July1st-September 30Th, 2017 Pakistan Outreach and Communications Activity (POCA) Quarterly Report July1st-September 30th, 2017 October 25th, 2017 This report is produced for review by the United States Agency for International Development. It is prepared under USAID’s Public Outreach & Communications Activity contract implemented by M&C Saatchi. Submission Date: October 30, 2017 Contract Number: AID – 391 – C –15-00014 0001 Activity Start Date & End Date: September 08, 2015 to September 07, 2018 COR Name: Shehla Rizwan Submitted by: M&C SAATCHI WORLD SERVICES 11th Floor Ufone Tower Blue Area, Islamabad Tel: 051 2310571 CONTENTS ACRONYMS PROJECT OVERVIEW Project Background Project Financial Summary PROJECT HIGHLIGHTS AND ACCOMPLISHMENTS PROJECT STAFFING KEY PERSONNEL SUCCESS STORY QUARTERLY PROJECT INDICATORS UPDATE PROBLEMS AND OBSTACLES ANNEX – A: PRODUCTS DEVELOPED ANNEX – B: FINANCIAL REPORT ANNEX – C: Contact Reports ANNEX – D: Quarterly PR Plan ACRONYMS AJK Azad Jammu Kashmir AOR Assistance Officer Representatives CBO Community Based Organizations COR Contracts Officer Representatives CVE Countering Violent Extremism DRG Democracy, Human Rights and Governance DO Development Objective DQA Data Quality Assessments EGA Economic Growth and Agriculture FATA Federally Administered Tribal Areas FFP Office of Food for Peace G2G Government to Government GBV Gender-based Violence GDP Gross Domestic Product GOP Government of Pakistan GoPb Government of Punjab HEC Higher Education Commission IDPs Internally Displaced Persons IMF International Monetary Fund IR Intermediate Results KP Khyber Pakhtunkhwa LCD Local Capacity Development M&E Monitoring and Evaluation MDG Millennium Development Goal MO Mission Order MSF Mission Strategic Framework SME Micro, Small & Medium Enterprise NGO Non-Governmental Organizations OFDA Office of Foreign Disaster Assistance PMU Performance Management Unit PPR Performance Plan and Report TIP Trafficking in Persons UNDP United Nations Development Programme USG United States Government WFP UN World Food Program XCO Cross-Cutting Objective MCSWS M&C Saatchi World Services COP Chief of Party DCoP Deputy Chief of Party PROJECT OVERVIEW/SUMMARY Program Name: Pakistan Outreach & Communications Activity (POCA) Activity Start Date And September 2015 to September 2018 End Date: Name of Prime M&C Saatchi World Services Implementing Partner: Contract/Agreement AID – 391 – C – 15 – 00014 Number: Geographic Coverage Pakistan Reporting Period: July 1st 2017 to September 30th 2017 PROJECT OVERVIEW PROJECT BACKGROUND Pakistan Outreach and Communication Activity (POCA) is implementing a media and communications campaign to increase Pakistani public awareness of the United States Government’s (the USG) development initiatives undertaken by the U.S. Agency for International Development’s (USAID) Mission to the Islamic Republic of Pakistan. In doing so, it ultimately seeks to build public support for achieving the objectives of U.S. foreign assistance programming in Pakistan. This activity continues previous efforts of the mission to move Pakistanis along the scale from only raising awareness about USAID/Pakistan’s development projects to (1) increasing support for USAID programmatic objectives to help ensure the sustainability of these initiatives; and (2) emphasizing the importance of the partnership between the United States and Pakistan and how this partnership brings about tangible improvements for the Pakistani people. The POCA contract was signed between USAID and M&C SAATCHI WORLD SERVICES on September 08, 2015, and the completion date of the contract is September 7, 2018. This 3 year project is being implemented by M&C Saatchi World Services. The two main components of this project are 1) Comprehensive Nationwide Media Campaign 2) Communication and Outreach Support. In total there are six development objectives for this project, which are: 1. To sustain and increase the awareness of USAID/Pakistan activities and projects implemented in Pakistan, including the significant results achieved, by communicating the benefits of USAID’s work in Pakistan to Pakistanis at the “people level.” 2. To Increase the public perception of the USG and its development interventions as implemented by USAID/Pakistan. This will include raising the Pakistani level of confidence in the goals and implementation of USAID projects and activities. 3. To Increase Pakistanis’ knowledge and understanding that USAID/Pakistan is a USG entity. 4. To provide support to the Development Outreach and Communication (“DOC”) Office of USAID/Pakistan. This will include the development and implementation of outreach events and the utilization of social media as a platform for communication, engagement, and exposure for USAID’s work in Pakistan. 5. To provide outreach and communication guidance/support to USAID/Pakistan’s implementing partners. 6. Working closely with USAID/Pakistan, the Offeror will demonstrate and apply a deep knowledge of all aspects of Pakistani society to gain visibility for U.S. development assistance programs. The below table details how different types of activities support the contract objectives. The work plan developed by MCSWS recognizes that the fulfillment of the work plan is a strategic process, with deliberately planned bursts of heavy activities at times of the calendar year. The process is not necessarily linear, and preparation for media activities typically stretches over a six-month period. It is important to note that certain types of activities efficiently and effectively fulfil more that one Contract Objective at one time. Contract Objective Activities supporting Contract Comments Objectives in July-September 1. To sustain and increase Preparation for the production and Of 3 TVCs 2 shoots were Awareness implementation of planned media completed in the relevant campaigns. Upcoming media quarter. campaigns include: MCSWS is aiming to air these 2. To increase perception Seeing is Believing, a media campaign TVCs in the first quarter of planned for October-December. The Year Three to achieve the agency started the shoots in the contract objective of relevant quarter. Creating Awareness through 3. To improve public Mass Media Campaigns. knowledge / Cooks Challenge, a media / content understanding that initiative earlier planned for May 2017. USAID is a USG entity The content production started in this quarter. 4. To provide support to The team was involved in extensively These activities are ongoing. the USAID DOC Office supporting the activities of the USAID Some of these activities were DOC team, as well as the USAID IP’s in initiated by the USAID DOC terms of logistics and projection on team, while others were pro- traditional, and social media. Initiatives active initiatives of the include Production, Earned Media / PR, MCSWS team. These activities Event Media Coverage, Design do support Contract Support, Logistics Support, and Objectives 1,2,3, albeit at a Reporting. secondary level. 5. To provide support to The MCSWS team conducted a 5 representatives from various the USAID IP’s national CWG meeting and training USAID IPs were successfully sessions in order to support the IP’s. trained through a 3-day photography training. Additionally, MCSWS planned Outreach Mela in Swat and Jafferabad to support the IP’s in the next quarter. 6. To demonstrate a deep The regional research (KP & FATA A comprehensive research knowledge of Pakistani specific) was conducted in the report was submitted. society relevant quarter helped the team increase its actionable knowledge relevant to planned media and outreach activities. NO. PROJECTS OUTPUT Mainstream Media 1. 14th August Impact TVC regional languages- how many spots 3-day Media Campaign + and newspaper stories Social Media Post 2. Seeing is `Believing – add detail of episode- vetting and 2 of 3 TVCs shoots completed planning completed (3 rd was partially recorded due to incident) 3. Cook’s Challenge- locations and brief/title 4 of 8 episodes completed Regional Research 1. Regional Research –add title Regional Research Report PR/ EARNED MEDIA Morning Show: Youth Skills Day 1 TV Show Islamabad Media Tour 2. News Coverage in print and electronic media 3. AMD Mango Gala Media Management (News Coverage in print and electronic media) Wakhi Song 4. Electronic Media Management and Social Media Post Youth Employment Project 6. TV Show 7. Weekly Radio Show Template Social Media Post GEP Closing Ceremony 8. Media Management & Supplement Design Embassy Road Show Waqt News – MD Appearance 9. TV Show and Social Media Post 11. Mission Director’s Op – Ed Newspaper Op-Ed 12. Mango Gala Talk Show on News@8 on Channel 5 Talk Show and Social Media Post D.O.C SUPPORT 1 U.S Embassy Facebook Posts in Commemoration of US-Pak Design, Media Management, Friendship Logistics National CWG on 10th August 2017 2 Meeting and 3-Day Photography Training Supplement for Aurat Foundation 3 Designing USAID Sector-Wise Banners 4 Designing Eid Mubarak Social Media Post 5 Social Media Posts Instagram Calendar 6 Plan & Design New MD Meet & Greet 7 Event Coordination Engagement Mela Giveaways 8 Designing OUTREACH 1. Planning of `outreach in Swat & Jafferabad Engagement Melas Financial Audit 1. Financial Audit 2016 Financial Audit completed and report produced PROJECT HIGHLIGHTS AND ACCOMPLISHMENTS EVENT/PR/ EARNED MEDIA Morning Show: Youth Skills Day A 40-minute morning show was arranged on Sindh TV by the name of Salam Sindh to mark “Youth Skills Day” on 15th July 2017. The USAID Skill Development Project was highlighted in the show, which spoke
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