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Podcasting 101

The Basics

Patrick Chadd | IST Academic Enterprise Systems & Educational Technology | UMDNJ-SOM Podcasting 101 Objectives:

{ What is a ? { Where can I listen to a podcast? { What do I need to listen to a podcast? { What is an iPod? { How do I subscribe to a podcast? { What is iTunes? { How do I create a podcast? iPod Ownership in the U.S.

{ A national survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own or MP3 players. The majority are aged between 18 and 28.

{ 29% of them have downloaded from the Web so that they could listen to audio at a time of their choosing. “Podcast” as a generic term.

{ Podcast is the generic term for audio (and now video) content available for download from the internet.

{ The word is made up of a combination of iPod and broadcast.

{ For this presentation, we will be using a definition based on the more precise, original definition. What is a Podcast?

{ Very simply, a podcast is a form of audio broadcasting on the Internet. What is the definition of a podcast?

{ Podcasts are audio or video files that are regularly produced. They are automatically downloaded to a computer and a portable audio or video device.

{ They are available for subscription.

podcast Isn’t a podcast just a audio file?

{ A podcast is different from just posting a sound file to a web page of a WebCT course or webpage.

{ The subscription piece is the important difference with a podcast.

{ You simply subscribe once to a podcast, and then the sound files are automatically updated to your computer and iPod or MP3 player when you sync the device. Benefits of Podcasts

{ Allows current information to be shared quickly and easily distributed to podcast subscribers.

{ Wider distribution of and access to material as a result of availability on the internet and via podcast subscription as opposed to a trade journal, institutional newsletter, etc.

{ Portability of podcasts allows review of material that can be accomplished in a more convenient manner for the listener. Is a vodcast the same as a podcast?

{ Yes. A video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of a video clip.

A podcast is audio only. A video podcast has video and audio. Where can I listen to a podcast?

{ Anywhere and anytime you want. The portability of podcasting allows the downloading of complete audio files to be heard at the listener’s convenience. Some uses for a podcast are:

{ Distribute mini or full lectures

{ Provide short review sessions

{ Instructor Course Orientations

{ Make class announcements What is in a typical podcast?

{ Podcasts usually contain talk back radio style content rather than . (i.e., lectures, news, information, interviews, etc.,) What do I need to listen to a podcast?

{ A computer, an iPod, almost any MP3 player or a Portable Media Device (PMD) that plays MP3 files.

{ You do not need an iPod to get podcasts but you do need an iPod to use iTunes.

Apple iPod Microsoft Sony PSP Rio Forge Teddy MP3 MP3 Player – Audio Only

{ An MP3 player, a player (DAP) is a portable electronic device that stores, organizes and plays audio files.

MP3 Players

Cassette Tape Player PMD – Audio and Video Players

{ Portable Media Players or PMD as they are called, have image-viewing and/or video- playing support. The iPod by Apple® Computer, Inc.

{ An iPod is a brand of portable media players (PMD) designed and marketed by Apple® Computer, Inc.

{ All iPods except the iPodshuffle currently play audio and video. What IS an iPod (or PMD) really?!

{ An iPod (or PMD) is a portable computer made specifically for the storing and playing of audio and video files. How do I subscribe to a podcast?

{ You need a “Podcatcher” which is computer software like iTunes or a web-based application like Odeo.

{ Download iTunes at: http://www.apple.com/itunes/download/

{ Odeo: http://www. odeo.com What is a Podcatcher?

{ A podcatcher is an application that automatically downloads your podcasts subscriptions to your computer as soon they are posted.

A “podcatcher”

Apple© iPods How do I get a podcast on my PMD?

{ Podcatchers usually transfer downloaded podcast files to a (e.g., an iPod). What is iTunes?

{ iTunes is a software application that is installed on a computer. It is a program made to manage the media contents on Apple® iPods. iTunes software iTunes software iTunes Store

{ The iTunes Store allows you to purchase and download music, videos, TV shows, iPod games, audiobooks, movies and ringtones and podcasts.

{ An Apple® iPod and a iTunes or AOL account is required to access this content. iTunes U

{ iTunes U is a dedicated area the iTunes Store featuring educational content such as course lectures, language lessons, course lab demonstrations, activity highlights and campus tours provided by top US colleges and universities.

{ iTunes U content is FREE and it DOES NOT require an iPod to access the material. It can be copied to your computer and then transferred to almost any PMD. iTunes U: UMDNJ-SOM on iTunes U

{ UMDNJ-SOM on iTunes U is SOM’s dedicated space on iTunes U. How do I get to SOM on iTunes U?

{ Currently there are 3 ways to get to UMDNJ-SOM on iTunes U:

{ 1. Via the my.umdnj.edu portal.

{ 2. Via WebCT if you are faculty or a student involved with an SOM WebCT course.

{ 3. Via UMDNJ-SOM’s website. First, you MUST have iTunes!

{ To access iTunes U content, you must have the iTunes application installed on your computer.

{ iTunes is available for download at: http://www.apple.com/itunes/download/ iTunes U from my.umdnj.edu

{ Log into iTunes U via the portal at: http://my.umdnj.edu

iTunes U link is under Education Tab iTunes U from WebCT

{ Every WebCT course has a link to a matching iTunes U course. iTunes U from SOM website

{ There will be an iTunes U section on the UMDNJ-SOM website where access will be available to faculty, staff and UMDNJ-SOM website visitors. SOM on iTunes U from iTunes

{ Once Apple® reviews and approves our iTunes U section on iTunes, UMDNJ-SOM on iTunes U will be in the iTunes U directory and SOM’s public content can be accessed directly from iTunes. A Podcaster

{ This is anyone who creates a podcast. 4 Steps to Podcasting

{ Pre-production

{ Recording

{ Post Production/Editing

{ Publishing Basic Podcasting Equipment List

{ Computer (or digital recorder)

{ Audio Recording Software

{ Microphone

{ Script Why would I create a podcast?

{ The addition of audio provides additional information to augment content in the course handouts or slides.

{ Allows portability of course material, so it increases the amount of time and opportunities for pre-review and post- review of the course material.

{ Allows for much greater distribution of the material because many handheld devices can hold podcasts. Who is your audience?

{ Consider your audience: What do you think they'll want to hear about in your podcast?

{ Have you received any questions or comments on previous installments of your podcast that you feel that you should address? If so, make it a point to include them. The UMDNJ-SOM audience

{ Faculty and Staff

{ Graduate Students

{ Undergraduate Students

{ Patients

{ Community Brainstorm topics

{ Jot down your ideas for the episode of your podcast—each idea should be centered around your main theme but should have its own focus. Outline Content

{ Create an outline with a list of bulleted points that you plan to discuss.

{ If you are planning to do an interview, it is a good idea to jot down the questions you plan to ask. Practice, Practice!

{ Practice the script you've written. Either do a read-through for a friend or family member to get his or her feedback, or record the script and play it back for yourself, then listen to and critique the recording.

{ Make any changes before recording the podcast. Podcast Recording Software

{ One of the best things about podcasting is that it doesn’t cost a lot of money to get in and test the waters and the part-time podcaster can easily create professional sounding recordings.

{ There are many audio recording and podcasting software options to choose from and many are free or relatively inexpensive. Recording Software: Audacity

{ Audacity is a free, open-source multi-track audio editor and recorder that is widely used by podcasters. It includes a number of useful features and plug-ins, and has an interface that is intuitive and easy to use.

{ It’s available for Windows, Mac, and at: http://audacity.sourceforge.net/ Recording Software: QuickTime

{ QuickTime Pro 7 is a $29.99 upgrade from the free QuickTime player and it can create audio as well as video podcasts.

{ http://www.apple.com/quicktime/ Recording your podcast

{ Record short portions of audio at a time. You have less chance of messing up what you intend to say.

{ After editing, the listener won't realize that some things were recorded separately. Tip: Introduction to podcast

{ I suggest recording the introduction last for a couple of reasons. First, recording last allows you to introduce exactly what will be in the podcast because it has already been recorded.

{ Second, if this is your first podcast, you’ll record a much better introduction after you get some experience behind the microphone, and after all, your podcast introduction should hook the listeners! Editing your audio

{ After recording, it's time to edit the audio.

{ If you are not comfortable with using the audio software to edit your recording, then it is best to read the podcast from a prepared script and to try to get the podcast recorded into a single recording. Editing your audio

{ If you choose to edit your audio, you may not have recorded the audio tracks in order, so the first priority is to make sure all your audio is arranged properly.

{ Audio can also be trimmed to delete any unnecessary pauses, silence or interruptions. Adding Music

{ Music and sound effects can be added to your audio in postproduction.

{ If you use music, be sure it is "podsafe“ or royalty-free.

{ Podsafe music is the term for music that can be legally used in your podcast and freely distributed online for others to download. Podcasting Tips

{ Have a script of your podcast.

{ Practice your script a few times.

{ Record in a quiet place.

{ Relax and Record. Podcasting Copyright Issues

{ When creating your own podcast, it is important to make sure all necessary rights and permissions are secured for the material included in your podcasts.

{ This is relatively easy if you create all of the material that is included in your podcast but can become progressively more complex the more you include material created by other people. Podcasting Legal Issues

{ The main legal issues that you will likely face that are unique to podcasters are related to copyright, publicity rights and trademark issues. Podcast Content: Music

{ Copyright law protects musical and spoken compositions, or "works“; the performance of a work preserved in a sound recording; and the sound recording itself. UMDNJ Copyright Policies

{ Do not use music or content you do not have the rights to use, as you could be violating copyright law.

UMDNJ Institutional Policies on Copyright and Intellectual Property

UMDNJ Policy on Educational Use of Copyrighted Works http://www.umdnj.edu/oppmweb/Policies/HTML/LegalServ/00-01-90-50_05.html

UMDNJ Policy on Intellectual Property, Copyrights, and Royalties http://www.umdnj.edu/oppmweb/Policies/HTML/AcademicAff/00-01-20-21_00.html

UMDNJ Policy on Intellectual Property Protection and Licensing http://www.umdnj.edu/oppmweb/Policies/HTML/LegalServ/00-01-90-45_00.html Releasing Your Podcast

{ Now that you have your podcast “in the can”, you are ready to publish it to the internet for the whole world to hear. Publishing Your Podcast

{ Publishing is perhaps the most technical part of the entire process and will be covered in detail in a separate class, Podcasting 102. END OF PODCASTING 101

{ If you have any questions, please feel free to contact me at:

Patrick Chadd Academic Enterprise Systems & Educational Technology University of Medicine & Dentistry of NJ 1010 Haddonfield-Berlin Rd., Ste. 410 Voorhees, NJ 08043 Office: (856) 566-7116 Fax: (856) 566-2860 Email: [email protected]