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OPTIMUM Adventure the RENAULT TRUCKS MAGA­ZINE for THOSE INVOL­VED in TRANS­PORT

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OPTIMUM Adventure the RENAULT TRUCKS MAGA­ZINE for THOSE INVOL­VED in TRANS­PORT RENAULT TRUCKS Cape to Cape, DELIVER The Great OPTIMUM Adventure THE RENAULT TRUCKS MAGA ZINE FOR THOSE INVOL VED IN TRANS PORT JULY 2009 UK & IRELAND EDITION www.renault-trucks.co.uk PROUD OF Our prOFessION Like other truck manufacturers, Renault Trucks has not been spared by the economic crisis. Yet, in spite of this difficult situation, as you will see after reading this edition of Optimum, Renault Trucks continues to invest and innovate for the benefit of its customers: by going out there to bring them expeditions like Cape to Cape, which was a huge success in the countries it visited. By giving our customers support in their quest to optimise fuel efficiency, with special programmes like Optifuel Solutions. By making the commitment, all over the world, to provide them with products to help them deal with any situation, regardless of climate, usage or environment. Road transportation occupies a key position in today’s modern economy: without transporters, drivers, or road transport, there can be no trade, and no society. By adopting Renault Trucks Deliver as its new brand signature, Renault Trucks is sending a clear message of its intention to be a partner for players in the transport sector who are still too often a much disparaged bunch. Every day, manufacturers, transporters and drivers help promote the welfare of men and women all across the globe. Of that, we can be truly proud! Enjoy your magazine. Laurent Farman, managing director, Renault Trucks UK Ltd. paGE 3 paGE 12 EVENT PRODUCT Cape to Cape, All-terrain The Great Adventure commitment 30,000 km in all kinds Dealing with all kinds of climate... of situations, in all kinds of weather... paGE 8 paGE 14 UK IN BRIEF COnstructION Wincanton takes Constructive 40 Renault Premiums exchanges at Improving aerodynamic Intermat performance... New Optifuel Solutions unveiled… OPTIMUM Design and layout: In Fine. paGE 10 is published by Renault Trucks in more Computer graphics: idé. than 100 countries, in 14 languages. Photos: Renault Trucks, Jean-Claude PRODUCT Dortmann, Stéphane Marchetti, DR. Publication Editor: Printing: Faurite. Véronique Adnet. Copyright 3rd quarter 2009. Premium versus Editor-in-Chief: Circulation: 200,000 copies. Chrystèle Chef The texts and documents published Premium [email protected] in this issue may not be reproduced without UK Editorial Team: the agreement of the editors. Manager - Penny Randall, Using the innovative Marketing & Communications Manager Printed in France on coated paper 60% solution, Renault Editor - Liz Menday, National Marketing Recycled and 40% FSC Virgin Fibres (Forest Specialist Stewardship Council). Premium Optifuel... Journalists: Didier Rougeyron, Richard Simpson. Renault Trucks SAS’ share capital value is 50,000,000 euros – 954 506 077 RCS Lyon n optimum RENAULT TRUCKS 2 Cape to Cape: 30,000 km in all TYpes of Weather, on all TYpes of roads, tracks and trails. With siX Renault KeraX 6X6 and siX Renault Sherpa 4X4, Renault Trucks emBarked on the EXpedition not onlY to shoWcase the reliaBilitY, roBustness and QualitY of its products, But also to demonstrate the resolve and spirit of its teams. This AWesome technical and human adventure left the North Cape on 1 March 2009, and reached Cape TOWN, South Africa on 8 JulY 2009, 120 daYS later. This is their storY. EVent Cape TO Cape, THE Great aDVenture 62 drivers, emploYees OF Renault Trucks onBoard 12 trucks: 6 Renault KeraX and 6 Sherpa, Cape to Cape 3 RENAULT TRUCKS optimum n EVent “Intense MOments leFT a wONDerFul FeelING OF camaraDerIE between THE crew members. Impeccable ORGanIsatION anD Great SOLIDarIty: It was reassurING TO be able TO COunt ON sucH A prOFessIOnal team IN sucH DIFFerent CIrcumstances.” Marc GaSparotto, test tecHNICIan at Renault Trucks DeFense. After the Silk Road in 2005, the neW challenge taken up BY Renault Trucks Adventure Was to take 62 drivers from the EXtreme north to the EXtreme south, crossing three continents and 17 countries in four months. nnn After months of preparation to get the vehicles ready (see page 7), The unusual design of the Sherpa Cape to Cape (see page 7) drew lots of the expedition set off on 1 March 2009, from the northernmost point of attention. Whenever we stopped to rest or fill the tanks at a service the European continent, in brutally cold winds. station, a crowd would gather to comment on its original design and The road between Neiden, Norway and the Russian border, flat and imposing size. almost always iced over, was unforgiving and left no room for error. One The expedition received a warm welcome everywhere. This remarkable of the Renault Sherpa units paid the price when it skidded off the road, excursion, much longer than the Silk Road expedition of 2005, took the but luckily no one was hurt. With the technical prowess of one of the teams through breathtaking landscapes and legendary places such as Renault Kerax trucks in the expedition and the combined muscle of the St. Petersburg, Sofia, Istanbul, Palmyre, Petra, and the Namib desert. other crews, the Sherpa was out of the ditch in minutes. “It started A long trek across three continents, on all kinds of roads and terrains and instantly and after checking the fluids, we were on our way again”, said Marc in every kind of weather, from bitter cold to scorching heat. The climatic Gasparotto, a driver and test technician from Renault Trucks Defense. conditions provided the perfect opportunity to test the efficiency of the From the fresh snow of Transylvania, in Dracula’s kingdom, to the SCR technologies chosen by Renault Trucks for its Euro 4 and Euro 5 scorching heat of the equatorial regions, the adventure had little in ranges. Cape to Cape allowed the manufacturer to gain valuable common with a pleasant hike with friends: roads were transformed into information with a view to improving its products, and most notably of ice-skating rinks, rocky or muddy trails, the savanna hardly passable, course, a further insight into fuel consumption. dunes a hundred metres high, three deserts, violent winds, the dust and sand getting into every conceivable crack. A myriad of trials with a myriad OpeninG neW HoriZonS of lessons to be learnt on improving our products and preparing future Renault Trucks’ ranges. The support role was handled by the Kerax The 62 drivers, employees of the company who won the in-house selection workshop which had taken along more than 1,000 spare parts (gearboxes, trials, were joined by some 250 international journalists throughout the brake drums, suspension springs, radiators, etc.). And if a part needed gruelling trek that was so tough on man and machine. “The journeys was not carried by the Kerax workshop, the drivers could always count on changed every day, ranging from 300 to 700 km, Gurvan added. Everyone assistance from the local Renault Trucks network. in the convoy had a specific role: navigation, commercial preparation and so on. It was tiring, but we were nicely settled in, and the vehicles were comfortable.” INVALuaBLE LESSonS from THE EXpedition A number of customers and VIPs were invited to join the pioneering crew in the 17 countries they visited. “I’m used to driving Renault Midlum and Premium trucks as part of my job, Clearly, this amazing human and technical adventure opened new horizons so the Kerax 450 was all very new to me, says 32 year old engine technician for the entire company. As with the first Renault Trucks Adventure, Gurvan Rebours. I found it to be very agile and easy to drive, with a very numerous cultural and commercial events were organised during the ‘torquey’ engine and excellent pickup without any lags in acceleration. 16 weeks of the expedition (see page 5). The first results were seen in It delivered good fuel consumption too.” St. Petersburg, at the event organised by the local subsidiary, where the n n n n optimum RENAULT TRUCKS 4 The men, Women and machines shoWed their full Worth in particularlY tough conditions, crossing mountains and deserts, travelling over gutted roads and trails that Were hardlY passaBle, and in temperatures ranging from -30°C to 50°C. AT the heart OF Cape to Cape “THIS prOMOTIOnal OperatION FOR THE branD anD FOR Some 15 sales operations Were organised during Renault Trucks VEHIcles the course of the EXpedition, Bringing together Is strateGIC FOR Its close to 6,000 people, including customers, prospects, local authorities, decision-makers InternatIOnal DEVelOpment, and importers of Renault Trucks products anD IT IS One OF THE TOOls and eQuipment. useD by Renault Trucks Sales presentations organised in collaboration with the Renault Trucks TO becOme A majOR player network were blended with cultural events and centred around the presentation In truck DEVelOpment of the vehicles and their crews. The biggest events were held in St. Petersburg, Moscow, Voronezh, Kiev, Bucharest, Sofia,I stanbul and Jordan, all areas THROUGHOut THE WORLD.” with high-growth potential for the Renault Trucks business. In Kiev, a gala Stefano CHmieLEWSki, Renault Trucks CHAIrman anD CEO. was organised at the Exhibition Park with the presence of a star Ukrainian singer. In Moscow, the Cape to Cape presentation was held in the presence of the Ambassador of France. Some 200 people responded to the invitation from their local subsidiary, some customers crossed half of Russia, from Ekaterinbourg, to witness and experience the Cape to Cape event. 5 RENAULT TRUCKS optimum n EVENT North Cape Barents Sea Atlantic Murmansk Ocean NORWAY St. Petersburg RUSSIA Moscow Voronezh Kiev UKRAINE ROMANIA Bucharest Sofia BULGARIA TURKEY Istanbul Mediterranean SYRIA Sea Damascus Dead Sea JORDAN Aqaba “I HAVE THESE EXTRAORDINARY IMAGES OF FJORDS, FROZEN LAKES AND ROADS DESTROYED BY FROST IN RUSSIA. WHENEVER Djibouti Addis-Abeba WE STOPPED TO REST OR ETHIOPIA COMPLETED A STAGE, PEOPLE GATHERED AROUND TO ASK 30000 KM Nairobi KENYA WHERE WE WERE FROM.
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