Cross-Border Region Gevgelija – Bansko
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from research and REPORT analysis of priceless natural & cultural HERITAGE cross-border region Gevgelija – Bansko The project is co-funded by European Union through the Interreg - IPA Cross-Border Programme "Bulgaria – the former Yugoslav Republic of Macedonia" 2014-2020 Project full name Affirmation of the natural and cultural values in the border region for better visibility and access Starting date 7th of June 2017 Axis 2. Tourism. Intervention field: 094 Protection, development and promotion of public cultural and heritage assets Objective 2.1 Enhancing the tourism potential of the region through cooperation initiatives in better preservation and sustainable utilization of natural and cultural heritage Project duration 24 months Reference number CB006.1.21.183 URL http://bansko-gevgelija.eu/ Present output Research and analysis of natural and cultural heritage in the cross-border region Gevgelija – Bansko Activity No 5 Author ASSOSIATION FIDELITY Responsible partner Economic Development Agency Bansko, Republic of Bulgaria Partners involved EDA Bansko, BG Municipality of Gevgelija, FYROM Status Final, Ver. 2.0 (draft, final, N version) Distribution Public (Public/Reserved) Date 20th of August 2018 Approved by / position / date Mr. Rossen Pashov/ Project Coordinator / 20th of August 2018 Total number of pages 261 ASSOCIATION FIDELITY E-mail: [email protected] LEGAL NOTICE Nobody is responsible for the use which might be made of the information in present study. The views expressed in this research and analysis are the sole responsibility of the author and Contracting Authority and do not necessarily reflect the views of the European Commission. 2018 Association Fidelity & Economic Development Agency Bansko. Legal and copyrights are transferred according to the Interreg - IPA Cross-Border Programme "Bulgaria – the former Yugoslav Republic of Macedonia". Images by: Association Fidelity Reproduction is authorised provided the source is acknowledged. Printed in Bulgaria. B L A N K REPORT Association Fidelity ○ August 2018 1 Content CHAPTER 1 .......................................................................................................................................... 4 INTRODUCTION ................................................................................................................................. 4 1.1. Background and context of the study ........................................................................................ 4 1.2. Scope and objectives of the study .............................................................................................. 5 1.3. Theoretical study basis ............................................................................................................... 6 1.4. Contributions of study ................................................................................................................ 7 1.5. Definition of Terms .................................................................................................................... 8 CHAPTER 2 .......................................................................................................................................... 9 RESEARCH METHODOLOGY ........................................................................................................... 9 2.1. Introduction................................................................................................................................. 9 2.2. Study area .................................................................................................................................. 10 2.3. Study framework ....................................................................................................................... 10 2.4. Questionnaire Structure ........................................................................................................... 11 2.5. Sightseeing questionnaire structure ........................................................................................ 12 CHAPTER 3 ........................................................................................................................................ 13 STUDY RESULTS ................................................................................................................................ 13 3.1. Introduction............................................................................................................................... 13 3.2. Fieldwork implementation ....................................................................................................... 13 3.3. Data processing ........................................................................................................................ 14 3.4. Respondents .............................................................................................................................. 14 3.5. Socio-demographic information (Block 1) .............................................................................. 15 3.5.1. Bansko (Block 1) ................................................................................................................ 15 3.5.2. Gevgelija (Block 1) ............................................................................................................. 18 3.6. Travel and destination habits (Block 2) .................................................................................. 21 3.6.1. Bansko (Block 2) ................................................................................................................ 21 3.6.2. Gevgelija (Block 2) ............................................................................................................. 25 3.7. SWOT analysis Information (Block 3) .................................................................................... 29 3.7.1. Bansko (Block 3) ................................................................................................................ 29 3.7.2. Gevgelija (Block 3) ............................................................................................................. 36 3.8. Natural and cultural heritage of the destination (Block 4) .................................................... 42 3.8.1. Bansko (Block 4) ................................................................................................................ 42 2 NATURAL AND CULTURAL HERITAGE Gevgelija – Bansko 3.8.2. Gevgelja (Block 4) .............................................................................................................. 83 3.9. Other Tourism Issues (Block 5) ............................................................................................ 124 3.9.1. Bansko (Block 5) .............................................................................................................. 124 3.9.2. Gevgelija (Block 5) ........................................................................................................... 128 CHAPTER 4 ...................................................................................................................................... 130 CONCLUSION ................................................................................................................................... 130 4.1. Summary ot the Study ............................................................................................................. 130 4.1.2. Summary of Bansko Municipality’ study ....................................................................... 130 4.1.3. Summary of Gevgelija Municipality’ study .................................................................... 136 4.2. Recommendations .................................................................................................................. 141 4.2.1. For International Marketing ............................................................................................ 141 4.2.2. For Domestic Tourism Marketing ..................................................................................... 141 4.3. Directions and limitations for further studies....................................................................... 142 CHAPTER 5 ...................................................................................................................................... 143 ANALYSIS OF NATURAL AND CULTURAL HERITAGE SITES ................................................ 143 5.1. Methodology for Study Implementation ............................................................................... 143 5.2. Review and non-deep аnalysis of existing documents and Strategies ................................ 144 5.3. Survey results Bansko Municipality ...................................................................................... 145 5.3.1. What to see and do in Bansko? ....................................................................................... 145 5.3.2 Geographic location of Bansko Municipality ................................................................. 146 5.3.3. Category History .............................................................................................................. 147 5.3.4. Category Ancient ............................................................................................................. 158 5.3.5. Category Culture .............................................................................................................. 163 5.3.6. Category Architecture .....................................................................................................