High-Definition Student Media Broadcasting Initiative

Date: September 5, 2014 To: LCCC College Council From: J.L. O’Brien, multimedia instructor; Rosalind Schliske, mass media instructor Re: Innovative Funds Re-application

A: Project Area Instructional Effectiveness 2013–2020 Strategic Plan Goal 4 “A physically transformed college”: B. Remodel/renovate/expand existing campus facilities and infrastructure to transform the campus in ways designed to meet the future needs of students and community. iii. Modernize, expand, and update the College’s data technology infrastructure. B: Executive Summary “High-Definition Student Media Broadcasting Initiative” Overarching Goals The Laramie County Community College Mass Media and Multimedia department’s planning project called the “High-Definition Student Media Broadcasting Initiative” provides opportunities for students to broaden their skills in media through improving the capabilities to offer quality broadcast programming through the department’s acquisition of Channel 11 for student media. In addition, moving the college’s TV presence currently buried on the standard definition (SD) part of the spectrum where few are watching to the high-definition (HD) portion increases the institution’s visibility in the community and is the direction cable TV is being delivered. Cable provider Charter supports this initiative in part because one SD channel takes the “slot” of two HD channels. With no additional budget or personnel for the responsibility of Channel 11, during the past two years, the MMMM department has been able to improve the capabilities of the broadcast channel and to increase its usage by other departments/services on campus. Through collaboration, the following areas have assisted in providing equipment: information technology/audio visual department; Ludden Library; Foundation; and facilities and events department. Also through collaboration, the MMMM department has provided service to the campus community to include the athletics department; the public relations department; distance learning department; student services area; facilities and events department; audio visual department; music department, and the board of trustees. Planning for future collaborations is already underway. Funding Request Even though the department has submitted this request twice before, Perkins grant funding was secured, and department budget was utilized to purchase more than $21,000 worth of the required equipment originally requested. Because of that, what was originally an estimated timeline that would have taken us into the 2015–2016 academic year, we now can potentially realize this initiative during this academic year in time for basketball season. The MMMM department is ready to commit more than $7,000 of its budget this year, but we need that last $25,490 from innovative funds to give students the experience they need on professional-level equipment to be competitive in the marketplace and to increase visibility of the college and its programs/services in the community by providing higher quality programming that could sustain the audience’s interest and attention. Moreover, the Vanderbilt University consultant hired by the MMMM department to analyze Channel 11 indicated that compared to other educational institutions LCCC has the unique opportunity to capitalize on advertising opportunities with very low paperwork maintenance. LCCC’s channel does not require FCC licensure, nor does any agreement with Charter exist prohibiting advertising. Timeline If this request for $25,490 is approved, it would give the college the ability to broadcast in high definition within this academic year. C: Project Description High-definition delivery In May 2013, a broadcasting consultant visited the department to evaluate the potential for Channel 11. The consultant said: “Channel 11 as it exists currently has little relevance as a viable television station on the Optimum [now Charter] cable system. … and for viewers the programming is minimally relevant due to its rotating nature and the immediacy of weather information.” The consultant identified the basic, no-frills equipment requirements and set priorities to improve Channel 11’s capabilities. The identified equipment would enable student media to provide sustainable programming and capture more than a passing audience. Based upon the consultant’s report, the most critical needs were to upgrade the cameras used by the students; upgrade a communication system to improve the quality of multi-camera broadcasts, and upgrade the encoder/decoder system to make off-campus broadcasts. In our original August 2013 proposal, we requested innovative funds for four high-definition cameras; a Telex communication system, and a V-brick encoder/decoder. On December 2, 2013, the department learned its request for federal Perkins grant money was approved in the amount of $20,000 to be spent in the 2013–2014 academic year. The department purchased the Telex communication system by which a student director of a broadcast can communicate with the camera operators and on-air talent to ensure high-quality live broadcasts. The department also used the federal money to purchase the V-brick encoder/decoder system that allows broadcasts to be encoded at the point of recording, transmitted via the Internet to the decoder situated in the Channel 11 office in the MMMM department, and decoded for broadcast. In addition during the spring 2014 semester, the MMMM department delayed other needs and purchased two of the four needed high-definition cameras to replace the set of standard definition cameras the department currently uses. Those cameras, Canon XL2s, were state-of-the-art in 2004 and are now in varied states of disrepair. Four cameras are needed so that multi-camera broadcasts are possible, improving the quality of the broadcast. Student Learning With the requested equipment, student media would be able to provide students with additional skills and experience to help them compete in an increasingly diversified job market, opening opportunities at local television and radio stations. Additionally, a diverse skill set is more highly valued within newspapers and public relations organizations. Employees must be able to do more than simply write or shoot. In an article in the Society of Professional Journalists’ magazine, Quill, a digital media writer said, “Quality video, like a quality story, is the product of a process and requires a unique skill set using appropriate hardware/software tools and experience to do it well.” The three local high schools all have broadcast communication programs, and this fall semester the MMMM department has enrolled an increasing number of students from those programs. The nearest university that offers a broadcast communications program is Colorado State University. There is an opportunity to capture students with an interest in broadcast communications locally as well as regionally. The development of a broadcast communications program additionally offers the potential to open a pathway to an articulation agreement with Colorado State University, providing students with a pathway to a larger, more extensive program. Programming and Visibility within the Community Another benefit beyond the additional opportunity for students is to increase the visibility of college programs/events in the community. Channel 11 has the potential to reach more than 50,000 residents in southeast Wyoming through improved programming on Charter and Internet streaming. Currently, as identified in the consultant’s report, Channel 11 is not a sustainable viewing option: “Consumers may watch Channel 11 for a while, but if the quality of programming is not close to the quality of programming provided on other channels, they will abandon Channel 11 for something, anything, more watchable.” With upgrades in equipment, students will have the opportunity to improve the content and capture the attention of an audience that the college would then be able to capitalize on, engaging the community in ways currently impossible. Collaboration During the consultant’s visit, MMMM faculty met with Wyoming PBS and Charter Cable. Each organization expressed excitement over the prospect of collaborating with LCCC on improving programming for the community locally and statewide, including the possibility of collaborating with PBS on legislative coverage and statewide athletic events. The LCCC athletic director had initial discussions with the student media advisers about advertising opportunities that could mutually benefit athletics and student media financially in the future. He also attended the meeting with Charter. The MMMM full-time and adjunct faculty and the consultant also met with representatives (many coming to campus off contract) from the following college departments: public relations, Foundation, music, theatre and IT. Each offered exciting ideas about how his or her department could be involved with broadcasting.

Progress In addition to securing equipment from various campus departments and federal funds, partnerships that have been developed have already resulted in actual live broadcasts over Channel 11 since it was acquired by the MMMM department. During the past academic year, ongoing coverage of the trustees’ meetings and public hearings was well as the bond issue election provided students with tremendous experience. Previously, broadcasts could involve only one student, but now the increase of student involvement has exploded. That was no more evident that the historic first live broadcast of a home LCCC athletic event during the spring semester. In partnership with the athletics, IT, audio/visual, and public relations departments, seven students facilitated by faculty and staff from these four different areas on campus broadcast a Saturday afternoon basketball game against Otero Junior College. A similar multi-camera, multi-partnership production was broadcast of LCCC graduation ceremony. D: Goals, Objectives, Outcomes and Evaluation  Goal 1: Provide students with opportunities to develop programming and gain experience with professional-level equipment. o Objective: Develop partnerships with athletics, performing and cultural arts, and academic programs and services, providing exposure for students in these areas. . Outcome: Increase the number of opportunities for students to gain experience delivering live and packaged high-definition broadcasts. o Objective: Secure equipment needed to provide high-definition productions and deliver high-definition broadcasts. . Outcome: Increase the number of opportunities for students to gain experience delivering live and packaged high-definition broadcasts. o Evaluation: The evaluation of this goal will be quantitative in terms of both the number of productions (cultural, athletic and community involvement) and the number of students involved (individually and repetitively) in those productions.

 Goal 2: Provide increased opportunities for image building of the college in the community. o Objective: Capture the attention of a share of the more than 50,000 high-definition cable viewers in the region. . Outcome: Work with Charter to move Channel 11 to the high-definition range spectrum. o Objective: Develop partnerships with Wyoming PBS and other Wyoming community colleges, promoting the college’s activities and programs. PBS currently has a system in place that allows some of the state’s community colleges to transmit and receive broadcasts from PBS and other community colleges. The potential exists for LCCC to become part of this system, making it possible to broadcast events that would be picked up around the state including legislative coverage. . Outcome: Provide content that makes Channel 11 relevant to the community. o Objective: Broadcast LCCC cultural, athletic and community involvement events. . Outcome: Provide content that makes Channel 11 relevant to the community. o Evaluation: The evaluation of this goal will be quantitative in terms of the number of productions (cultural, athletic and community involvement).

E: Project Budget Acquired in 2013–2014: The Mass Media/Multimedia department pushed forward, acquiring funding for equipment originally requested through innovative funds in the fall and winter of 2013.  COMSTAR XT-4 4-User Full Duplex Wireless Intercom System: $2,940 (Purchased with Perkins grant money secured December 2013.)  V-brick high-definition encoder/decoder series system: $14,690 (Purchased with Perkins grant money secured December 2013.)  High-definition cameras (2): $4,148 (Purchased through MMMM department budget in spring 2014.) Progress made toward goals in 2013–2014: $21,778

2014–2015 MMMM commitment:  High-definition cameras (2): $4,998  High-definition transmitter/receiver: $2,640

Total 2014–2015 MMMM commitment: $7,638

2014–2015 Innovative fund needs:  High-definition production switch: $$9,495  High-definition video switch/server (replace Leightronix Nexus): $15,995

Total 2014–2015 Innovative fund needs: $25,490

F: Project Timeline The timeline for this project has already begun, and benefit of the utilization of the funds would begin immediately. Summarily, the needs for the 2014–2015 year are upgrades to (1) a high-definition production switch and (2) a video switch/server. These requests directly relate to instruction. The production switch is used to create an individual production, mixing multiple video and audio signals at the location of the broadcast. The video switch/server, which would be situated in the Channel 11 office, Room 153, in the Fine Arts Building, accepts multiple signals including student media broadcasts, the PR slideshow of campus and community events/services and recorded events, PR image campaign “Spotlights,” and advertisements and converts them into a high-definition ASI transmission. The final pieces of equipment needed–additional high-definition cameras and a high-definition transmitter/receiver to send a signal from the college to Charter–will be purchased through the existing Mass Media Multimedia department budget. Approval of this request for innovative funds would make high-definition broadcasting from LCCC a reality in this academic year. [The MMMM department recognizes the way in which the technology is linked in this request is difficult to understand, so it is hoped the attached diagram will make it clearer.]

G: Project Team Rosalind Schliske, mass media instructor, has 42 years of professional experience in the media industry, has taught broadcast communications writing at LCCC and hosted LCCC TV programs in the PR department. She earned her bachelor’s degree in journalism/English from Texas Christian University and her master’s degree in journalism from the University of Wyoming, where her thesis was on the use of instructional television. She has completed coursework for an MPA. As a major in the U.S. Army, Schliske commanded a public affairs unit that included a broadcasting section. J.L. O’Brien, multimedia instructor, has 15 years of experience in the media industry including broadcast camera operation, television advertising script writing, and documentary filmmaking. O’Brien is a graduate of LCCC’s mass media program. He earned his bachelor’s degree in journalism from the University of Wyoming and his master’s degree in web design and new media from the Academy of Art University in San Francisco.

A graduate of the LCCC mass media/multimedia program at LCCC, Josh Thein earned his baccalaureate degree in broadcast and electronic media studies at Gonzaga University. He has worked as the promotions and video production specialist at LCCC for the past seven years—writing, shooting, editing and producing all the college’s commercials, news spotlights and other promotional videos. In addition, he has partnered with the MMMM instructors and students to broadcast the past two graduation ceremonies as well as assisted with the basketball broadcast and the election night coverage.

Austin Mathews, audio/visual and distance learning technician at LCCC, received an associate degree with an emphasis in music from Northwest College. He was employed as an audio/visual technician at the Buffalo Bill Historical Center in Cody for almost three years. While attending Northern Michigan University, Mathews worked at WNMU public television as a production assistant until graduating in 2011 with a bachelor’s degree in media production and new technology. Jose Arenas, sports information specialist for athletics at LCCC, received his bachelor’s degree in communication from McPherson College in McPherson, Kansas. While at McPherson, he broadcast color commentary for the men’s and women’s basketball games along with doing PSAs for the college. Arenas broadcass play-by-play coverage for the men’s basketball games at LCCC. Arenas attended LCCC from 2006–2008 and was involved with the college newspaper. He participated in the Channel 11 basketball broadcast in February. Additional LCCC team members from academic affairs and campus service areas include Pete Cautilli, athletic director; Ty Stockton, public relations director; Troy Rumph, project coordinator/writer, public relations; Stacy Schultz-Bisset, senior graphic designer, public relations; Chad Marley, chief technology officer; Les Balsiger, director, Center for Learning Technologies; and Jason Pasqua, theatre instructor; Josh Petersen, communications instructor; Dr. Judy Ransom, music instructor; Lisa Trimble, director, LCCC Foundation alumni affairs and event planning; Arlene Lester, program manager, facilities and events; Doug McGee, broadcast adjunct instructor and Wyoming Department of Transportation public affairs officer; John Schultz, broadcast adjunct instructor and associate engineer, EchoStar. During the course of developing a plan for the future of Channel 11 in the summer of 2013, the Mass Media/Multimedia department hired a consultant to guide the college’s efforts. Representatives from Charter Communications and Wyoming PBS were involved in providing information to the consultant and department faculty. Those contacted through the consultant’s report who support this initiative: Mitch Winter, area manager, technical operations, Charter; Ruby Calvert, general manager, Wyoming PBS; Bob Connelly, assistant general manager, Wyoming PBS; and Bob Spain, head engineer, Wyoming PBS. H: Supplemental Materials LCCC Channel 11 Consultant’s Report

Final Report

Laramie County Community College Channel 11 Television Station Assessment

Jim Hayes, Consultant, Vanderbilt University & College Media Association

Submitted May 22, 2013

Table of Contents

About This Report…………………………………………………………………………3

Key Findings………………………………………………………………………………4

SWOT Analysis…………………………………………………………………………...8

Specific Recommendations………………………………………………………………10

Conclusion and Core Recommendations………………………………………………...23

Appendices…………………………………………………………………………….....25

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About

This report is based on an evaluation of Laramie County Community College television station Channel 11 operations & facilities conducted during approximately 14 hours of interviews and observation by an assessment consultant selected by LCCC.

The consultant was Jim Hayes, Assistant Director of Student Media and Electronic Media Adviser at Vanderbilt University & Broadcast and Technology Director for College Media Association. The consultant visit was conducted May 16-17, 2013.

The consultant conducted multiple interviews with various constituencies interested in the operation of Channel 11 including: Kathleen Urban (Dean, Arts & Humanities), Jason Pasqua (Instructor in Theatre & Communications), Judy Ransom (Instructor, Music), Gary Hall (Instructor, Music), Dave Gaer (Instructor in Theatre & Communications), John Shultz (Adjunct Instructor, Broadcasting), Jose Fierro (Vice President of Academic Affairs), Chad Marley (Chief Technology Officer), Ted Wickam (Computer Network Manager), Ty Stockton (Public Relations), Josh Thein (Specialist, Promotions & Video Production), Pete Cautilli (Athletic Director), Lisa Trimble (Alumni Affairs), Matt Bilden (Adjunct Instructor of Photography), Mitch Winther (Area Manager of technical operations for Optimum cable system), Bob Spain (Director of Engineering, Wyoming PBS), Bob Connelly (Assistant General Manager, Wyoming PBS) and Roz Schliske and J. O’Brien with LCCC student media.

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Key Findings

Technology

Channel 11 is a local origination channel provided by the local Cheyenne cable company Optimum as a service to their subscribers. The local head-end master control for Channel 11 is located within the student media offices. At this site there are 3 equipment racks that house the current inventory of distribution equipment, including a Leightronix Nexus 2 automated switcher/video server, Aavelin Magic Box system (used to produce the current programming of promotional title cards/graphics), and the requisite modulators and fiber modems (Radiant Communications model VAB705 transmitter) utilized to send the signal to the distribution point at Optimum cable. The additional inventory of Channel 11 equipment consists primarily of: 4 (four) Canon XL2 video cameras with hard cases 1 (one) Canon GL2 video camera with soft case 4 (four) flip cameras with soft cases 2 (two) Sennheiser lavalier wireless microphones and receivers 1 (one) Roland VR-3 A/V mixer 1 (one) Peavey audio mixer 2 (two) Crown PZM 30D handheld microphones 4 (four) Midland 2 way radios (for staff communication with director) various cables and adapters

Staff Structure

At present there is no student staff at Channel 11. Current programming content is controlled through a variety of sources. J. O’Brien serves as a point person of contact for live event coverage (such as Graduation 2013), and the LCCC public relations department currently creates the revolving title cards/graphics through the Aavelin Magic Box system.

Mission

No official mission statement for Channel 11 currently exists. By definition as a local origination station, Channel 11 via LCCC must provide programming that has an educational component. Sample mission statements for a student staffed college television station are provided in Appendix A.

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Promotion and Marketing

There’s currently no branding, promotion, or marketing efforts utilized for Channel 11. Channel 11 programming via title cards/full screen graphics is used to promote campus and community events, but from my time spent viewing Channel 11, the station did not promote itself at all.

Web Presence

There is no dedicated web presence for Channel 11. Some Channel 11 programming, such as the 2013 Graduation, is available on The Wingspan website: http://wingspan.lccc.wy.edu/. There is an online form for submitting PSA information available via the public relations office at http://lccc.wy.edu/about/publicRelations/channel11. There’s no Facebook, Twitter, or other social media presence for Channel 11 at this time. Ustream has been utilized to stream and archive live event programming such as Graduation.

Training

At present no formal training program exists for Channel 11.

Recruitment/Retention

Currently there’s no effort to recruit students to participate in television production or any Channel 11 activities. Since there are no students involved at present, there are no retention efforts.

Oversight

Oversight of Channel 11 is now under the purview of the LCCC student media office. Roz Schliske and J. O’Brien in the student media office currently perform professional oversight. Ty Stockton with public relations supervises the PR personnel who currently populate the Channel 11 programming via the Aavelin Magic Box system.

Resources

Equipment resources are outlined above in the Technology section. Physical space resources include the master control head-end area, a shared storage area, a shared photo/television production space that is to be developed, and a shared multimedia production lab/smart classroom with video editing capability.

5 Editorial

Editorial decisions for the current programming are being made by both the student media office staff (for live programming), and the public relations department staff (for the full screen graphic PSA type programming).

Business/Funding

The professional staff in the student media office handles all business and funding issues for Channel 11. There’s currently approximately $11,000 of grant money earmarked for television equipment. There is no annual operating budget at present. There’s currently no advertising revenue, but also no programming or distribution costs associated with Channel 11.

Quality

The quality of Channel 11’s current programming is mixed. The actual signal quality is quite good. Programming is 4:3 aspect ratio standard definition, delivered to Optimum cable as baseband audio/video via fiber optic modem. This provides a strong video and audio signal that does not lose quality when distributed through the Optimum system into subscriber’s homes. However, the programming itself is problematic. The video programming is approximately 99% rotating title cards that promote campus and community events. The audio programming during those title cards is local weather as provided by the computerized NOAA voice via a weather radio. While the quality of audio & video is good, the quality of that programming in relation to other choices on the cable system is not. In fact, the weather radio audio is so abrasive over time that it makes Channel 11 unwatchable for extended periods.

Relevance

Channel 11 as it exists currently has little relevance as a viable television station on the Optimum cable system. There is no student involvement at LCCC, and for viewers the programming is minimally relevant due to its rotating nature and the immediacy of weather information.

Tradition

Channel 11 has existed in some shape or form at LCCC since the 1990’s. There’s no record of student involvement or a programming tradition, other than some archives of tele-courses that were offered at one time via Channel 11. From my interviews, there certainly does not seem to be a strong sense of tradition associated with this media division on campus.

6 Assessment/Evaluation

LCCC has a tremendous asset in Channel 11. To assess the value of a local origination channel distributed via a local cable provider it is important to note the saturation of the local cable provider in the community. According to Optimum personnel, they provide service to approximately 25,000 customers, which translates to a reach of approximately 50,000 potential television viewers in the Cheyenne area. There is tremendous value in that market reach, especially if/when Channel 11 begins to pursue advertising for special broadcasts such as men’s basketball, volleyball, etc. My evaluation of Channel 11 in its present form is that it is a vastly underutilized resource. As an educational tool, Channel 11 and its associated facilities has the potential to teach LCCC students valuable skills, such as video production, newswriting, video editing, promotions & marketing, media ad sales, media management, programming, and on-camera talent, just to name a few. Channel 11 also has tremendous value for LCCC as an institution, in that programming options have the ability to present and promote athletics, arts, and other offerings that showcase LCCC to the Cheyenne community.

7 S.W.O.T. Analysis

Strengths

The major strength of Channel 11 is in its local distribution via the Optimum cable system. The ability to reach approximately 50,000 viewers in the local market is a bonus that few college television stations enjoy, unless they are an FCC licensed broadcast facility. With the cable distribution, Channel 11 enjoys the market reach without the arduous tasks, and high costs, associated with operation of an FCC licensed facility. Another strength of Channel 11 is the ability to share content within the Wyoming PBS network. Via the PBS community college connected network, LCCC can potentially reach other markets as distributed by Wyoming PBS. Additionally, Channel 11 may also program content created by Wyoming PBS such as Wyoming Chronicles, Capital Outlook, and Music in the Hole. Another strength of Channel 11 is in the current master control inventory. The Leightronix Ultra Nexus system is a multifunctioning piece of electronics that will save some money and provide an easy transition to a new programming model that switches from live programming to promotional title cards to episodic programs (original LCCC produced, Wyoming PBS, or public domain). Another strength of Channel 11 is that it is now within the student media department, which will allow for convergence with Wingspan and a centralized location for all student media production.

Weaknesses

The major weakness of Channel 11 is in its current programming. With the changing full screen graphics and informative but abrasive weather radio audio as 99% of the programming, Channel 11 is not a sustainable viewing option. Another primary weakness is that there is no awareness of Channel 11 either on campus or within the community. Another weakness is the small studio space that is dedicated to television production. This is now a shared space with photography, which is certainly not optimum when it comes to the unique nature of producing television. The studio space is approximately 20x10, and there are several issues with this space. First, the space is long and narrow, which creates difficulty when trying to create angles for a multi-camera production. There is currently a cyclorama installed in the space that will allow for fabric backdrops to be changed. While that is more conducive to photography, in video production those types of fabric backgrounds tend to make everything look like it is community access television, which is to say, not of high quality. The studio room is also not at all sound proof, which must be addressed in order to maintain sonic integrity for television productions. I will address these weaknesses in the specific recommendations later in this report.

8 Opportunities

LCCC has a tremendous opportunity with the resource that is Channel 11. The channel has a prime spot on a widely distributed cable system reaching approximately 50,000 viewers in the Cheyenne area. Since Channel 11 is basically a clean slate now with little or no tradition of programming, there is a great opportunity to re-invent the channel, experiment with various programming options, and become a viable source of news and entertainment for cable television viewers in the Cheyenne area. LCCC has an opportunity to utilize current and future Wyoming PBS programming on Channel 11, and perhaps push local programming originated by Channel 11 to other distribution points on the Wyoming PBS local network chain. Further, there is an opportunity to create a television production/broadcast curriculum to ensure student involvement at Channel 11, partner with other academic departments to develop programming or provide additional course offerings that relate to television/video production (such as screenwriting, acting for the camera, etc.). But perhaps the best opportunity at Channel 11 is to showcase LCCC to the local Cheyenne community by televising LCCC sporting events, art & cultural events, and student originated programming.

Threats

With all media consumers, but especially younger media consumers such as traditional LCCC college students, Channel 11 is affected by the advent of disruptive technologies such as Facebook and Twitter that vie for consumers’ limited media consumption time. Occupying a spot on the Optimum local cable system demands that programming on Channel 11 be as equal in quality to professional television channels as possible. Given the option, consumers may watch Channel 11 for a while, but if the quality of programming is not close to the quality of programming provided on other channels, they will abandon Channel 11 for something, anything, more watchable. Channel 11 is also threatened by the increased ability of its consumers to watch videos on demand on outlets such as YouTube, Hulu, and Facebook. To that end, Channel 11 must develop a website that allows consumers to view their original programming via live stream of the signal as well as on demand.

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Specific Recommendations Related To Key Findings

Technology

My technology recommendations are tiered for immediate needs, 1-2 years of future operations, and 2-4 years of future operations. In a technological climate that is changing as fast as the television and video production industry, anything greater than a 4-year plan is useless with regard to specific equipment recommendations.

Immediate needs & recommendations: I strongly recommend the following equipment purchases to address current and immediate future production needs. These recommendations are based on the knowledge of an $11,000 equipment grant.

-Tricaster 40 production switcher: $4995.00 http://newtek.com/products/tricaster-40.html http://www.bhphotovideo.com/c/product/888550- REG/NewTek_fg_000272_r001_TriCaster_40_Educational_Edition.html

This production switcher may be used both in the new TV studio and for remote broadcasts (such as basketball games). It is “TV in a box”, in that it allows for switching from 4 SD inputs (cameras), and has a built-in text generator for on-screen graphics, a built-in virtual set library (to utilize the green screen capability in the small TV studio), and will also record digital files for playback. It is easy for students to learn and use, and yet has many bells & whistles that emulate professional productions which will enable Channel 11 shows to mirror the quality of programming that it competes with on the other cable networks.

-Peripherals necessary for Tricaster 40 operation (monitor): Acer S230HL 23” or similar $140.00 http://www.officedepot.com/a/products/124774/Acer-S230HL-23-Widescreen-LED- Monitor/

Of course if LCCC has a similar monitor to spare, this expenditure may be waived.

-Behringer XENYX X1204 12 Channel Audio Mixer for in-studio audio: $161.00 http://www.bhphotovideo.com/c/product/672862- REG/Behringer_X1204USB_XENYX_X1204USB_12_Channel.html

This audio production switcher will allow for up to 4 wireless lavaliers to be connected for in-studio productions (newscast, interview, etc.), as well as the Tricaster audio in and out.

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-Sennheiser ew 100 ENG G3 Dual Wireless Kit: $1550.00 http://www.bhphotovideo.com/c/product/877198- REG/Sennheiser_ew_100_ENG_G3.html

This kit contains 2 additional Sennheiser wireless lavaliers (there are already 2 in the Channel 11 inventory), and also includes an omni directional handheld mic that can be used wirelessly with the included adapter.

-Manfrotto Tripod System: $850.00 each x 2 = $1700.00 http://www.bhphotovideo.com/c/product/683563- REG/Manfrotto_504HD_546BK_504HD_Head_w_546B_2_Stage.html

These tripods will be for studio use only with 2 of the current Canon XL2 cameras.

-Manfrotto Dollies for studio tripods: $360.00 each x 2 = $720.00 http://www.bhphotovideo.com/c/product/553955- REG/Manfrotto_114MV_114MV_Cine_Video_Deluxe_Dolly.html

These dollies will allow for easy maneuvering of the studio cameras.

-Prompter People 15” Teleprompter: $1299.00 http://www.prompterpeople.com/teleprompters/flex-series-teleprompter.html

This teleprompter and software will allow scripts to be read on camera for Channel 11 newscasts, sportscasts, or other scripted productions in the studio.

-Lighting, Lowel Rifa LC-55ex1 soft light system with 500W lamp: $500 x 2 = $1000 http://www.adorama.com/LLLC55EX1.html?gclid=CJLyvua1pbcCFSVp7AodXxQAOw

This is studio lighting for the new studio. These lights should be mounted in the ceiling as close to the top of the drop ceiling as possible. See photo in Appendix D for example.

-Chroma Key Green Screen Background 10’x24’: $93.15 http://www.bhphotovideo.com/c/product/411895- REG/Backdrop_Alley_BAM24GRN_Muslin_Background_10.html

Hang chroma key background on the existing cyclorama in the studio space for keying virtual sets originated by the Tricaster 40 production switcher.

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-headset mics (for sports play by play and color commentary) Stanton Single ear headset with mic: $55.00 x 2 = $110 http://www.bhphotovideo.com/c/product/289430- REG/Stanton_DJ_PRO_500_MC_MK_II_DJ_P500MCMKII_Single_Ear_DJ.html

-Rolls Box to place in audio chain between the production audio board “out” and the encoder audio “in”, this will increase the audio output to account for any db loss in compression: $60.00 http://www.bhphotovideo.com/c/product/217366- REG/Rolls_MB15B_MB15b_Promatch_2_Way_Stereo.html

-Miscellaneous cables (long VGA for teleprompter, BNC for cameras, XLR/RCA for audio) : $200

Total expenditures: $12,028.15 without shipping or taxes (if you have to cut this down to exactly 11,000, you can probably do without one of the Manfrotto tripods and dollies for the studio and use an existing tripod from inventory)

Next 1-2 years of operations, technical recommendations

Once the studio is in place and students are producing shows, you will want to increase your production quality by gradually making the move to high definition. I would recommend that you begin that move with the purchase of new HD cameras to replace the Canon XL2 cameras.

-HD camera upgrade from SD, Canon XF-100 camera: $2500 (anticipated price in 2014- 2015) x 4 = $10,000 http://www.bhphotovideo.com/c/product/733533- REG/Canon_4888B001_XF100_HD_Professional_Camcorder.html

-Telex remote communication system (replaces Midland 2 way radios): $3400 http://www.avalive.com/Telex/LEGACY- 3/120950/productDetail.php?utm_source=googleBase&utm_medium=feed&utm_content =LEGACY-3&gclid=COON4am2p7cCFYLm7Aod7SgAYA

-V-brick encoder/decoder 6000 series system for IP transmission of remote events to the

12 Channel 11 master control: price varies on used equipment (this system replaces the current system due to its ease of use so Channel 11 personnel may set up remote broadcasts without requesting assistance from LCCC IT personnel). I would suggest trying to find a used 6000 series Encoder/Decoder system. In a cursory Google search I was able to find a used encoder on ebay, but you would need both the encoder and decoder. http://www.ebay.com/itm/VBrick-6000-Series-9140-4300-0002-MPEG-4-Dual-Channel- Encoder-Video-Over-IP-/251046115374

Next 2-4 years of operations, technical recommendations

With HD cameras for both studio and field production, you can eventually upgrade your production switcher from the Tricaster 40 model to a full HD compatible Tricaster model (such as the 455 model). Currently Newtek has a tricaster exchange program that will give you some trade-in value for your older model when upgrading. To be fully HD compatible would also require an upgrade in the master control equipment (source switcher) as well as the distribution equipment to Optimum cable’s head-end.

-Tricaster 455 HD production switcher: $10,000 (minus some trade-in value for Tricaster 40 unit) http://www.bhphotovideo.com/c/product/965516- REG/newtek_fg_000391_r001_tricaster_455_live_video.html

-Leightronix E-HD2 high definion compatible video switcher/server (replaces standard definition Leightronix Nexus): $16,000 http://www.leightronix.com/products/ehd2.php

-Work with Optimum/Charter cable personnel to research and co-locate/purchase high definition ASI transmission system to replace current standard def fiber optic transfer system: price TBD, may be absorbed by cable company

Staff Structure

I recommend the hire of a full time TV instructor/manager of television operations. This person would be the fiscal agent for all television operations, would handle all the administrative & technical functions for Channel 11, and would assist in a converged student media operation (see sample job description in Appendix C). I would further

13 recommend hiring a student station manager, whose role is similar to that of the student editor-in-chief of Wingspan. For Channel 11 to be a truly student operated station, it is imperative that there be a student manager/leader to determine programming, editorial decision making with regard to a potential Channel 11 newscast, and the general direction of this student media outlet. There should be a student support staff reporting to the student station manager, which can be comprised of: program director, production manager, live-events manager, equipment manager, promotions/marketing director, webmaster/social media director, student recruitment manager, etc. Individual show programming may also have a staff hierarchy, all reporting and accountable to the student station manager. Individual shows will have: producer, director, production staff, talent.

Mission

There should be a student initiated mission statement for Channel 11 that encompasses the general purpose of the station. Sample mission statements from active student run stations are included in Appendix A.

Promotions and Marketing

I recommend a complete rebranding of Channel 11 to coincide with the launch of new program modalities and increased participation and awareness. It seems logical to brand Channel 11 with Wingspan in some way, as Wingspan is a respected product and brand both on the LCCC campus and in Cheyenne proper. Some possibilities include WTN (Wingspan Television Network) or WTV (Wingspan Television). Branding the station specifically to LCCC would also seem logical, but there doesn’t seem to be a viable shortened version of LCCC-TV (unless LCTV, Laramie College TV). Ideally the call letters will be 3 or 4, no more than 5, letters. I would further recommend a major marketing campaign be developed to “launch” the rebranded station. This marketing push should focus both on campus and in the Cheyenne community, and may consist of cross channel ad placements on other Optimum cable channels, newspaper ads, billboards, posters, etc. Of course the primary outlet for marketing and promotion for the rebranded Channel 11 is the channel itself. To that end, promotional videos should be placed in the programming rotation along with full screen graphics.

Convergence

There is a great convergence opportunity between Wingspan (the LCCC student newspaper) and future student involvement at Channel 11. For example, students involved in Wingspan already cover campus and community events as part of their news coverage both online and in print for Wingspan. That news coverage can certainly translate into a daily or weekly television news program on Channel 11. That same model may be utilized for entertainment and sports coverage as well. In addition, there are tremendous opportunities for convergence/partnership with existing student efforts on campus, such as the theatre/communications department (developing acting for the

14 camera courses that utilize a Channel 11 television studio, using a screenwriting course to develop Channel 11 programming), university sports (coverage of live sporting events), campus performance arts groups such as choral and band (coverage of live events where clearance allows) and the LCCC cultural events committee (coordinating coverage of speakers, arranging interviews, etc.)

Web & Digital Media

I recommend that Channel 11 have its own web presence at a dedicated web address, such as wtv.org (for wingspan television). This website would ideally incorporate the following components: about, program schedule/guide, staff directory with contacts, submission form for full screen PSA’s, original programming for viewing on demand (youtube embed), social media (links to Channel 11 facebook, twitter, youtube, etc.), and a stream now button that links to a 24/7 streaming signal via Ustream or Livestream service. The following sites are among the best student television station websites and are good examples of what the Channel 11 site should be: http://ictv.org/ http://www.vanderbilttelevision.com http://gstvonline.org/

Training

In conjunction with the possible hire of an Instructor/TV Operations Manager, some training for Channel 11 will occur as part of formal instruction tied to a curriculum (introduction to broadcasting/TV, intermediate production, advanced production & practicum). There should also exist a staff handbook that includes operational policies and guidelines for equipment operations. Examples of these resources available online are: http://ictv.org/resources/ http://faculty.colostate-pueblo.edu/samuel.ebersole/handbook/handbook.html

Another example of a student television station staff handbook is available in Appendix B.

15 A smart practice for training in an electronic student media division is to “train the trainers”. So, the professional staff will train the student executive staff on all equipment, software, and station procedures. Then the student executive staff can train student volunteers, since student production may occur outside of business hours, weekends, etc.

Recruitment/Retention

I strongly recommend that Channel 11 operations be tied to a curriculum, thus ensuring student involvement with well-trained and educated students. However, for Channel 11 to thrive, a strong student volunteer staff is desired. In order to achieve this, Channel 11 will want to encourage students involved in Wingspan to develop television skills by joining the staff. I would also advise a student media “open house” to showcase the Channel 11 studios and opportunities for any LCCC student to become involved in television production. Retention can primarily be accomplished through the continuing course structure of basic television production, intermediate production, and advanced production or practicum. Volunteer retention is best accomplished through peer-to-peer training events, staff motivation events (pizza nights, viewing parties, etc.). Anything that can foster an environment of teamwork and cohesion will aid in retention of staff. Perhaps the greatest factor involved in staff retention is ensuring that all station equipment is functional and easy to use at all times. This will keep student producers motivated to produce, will ensure that their hard work in pre-production is not wasted, and also lowers the barrier to entry for student staff to learn new jobs/skills at Channel 11.

Oversight

Oversight of Channel 11 should remain under the umbrella of LCCC student media. If/when there is a hire for the proposed Instructor/TV Operations Manager, the oversight of the facilities and budget would fall under the purview of this position. Oversight of programming and student staff should fall under the purview of a student station manager.

Resources

Addressing the weakness of the shared photo/TV studio space, here are my recommendations in order to produce the highest quality television in that space. First, I would purchase a green screen chroma key fabric to hang on the cyclorama. This green screen will be utilized with the Tricaster virtual set functionality, which will then allow for unique set branding for different shows (i.e. the news show can use a virtual news set, sports a virtual sports set, etc.). For lighting, I recommend hanging 2 soft box lights has close to the drop ceiling as possible and aiming those lights at the talent (see Appendix D for examples). This will flood the area with light, diffusing most shadows, allowing for an easier “clip” of the chroma key virtual sets. The ambient room lighting should be turned off when the studio lights are on, and this should alleviate the need for fluorescent lights to be removed due to the noise they create. The studio lights are

16 recommended in the immediate purchase plan above. I would further recommend that this space be put on its own cooling system with independent temperature control. The studio lights coupled with the energy from the cameras, production switcher, and body heat in such a confined studio space will generate far too much heat to rely on the general building temperature. This studio space must also be sound proofed as much as possible. I recommend the following:

Audioseal blanketing across the walls, which will help dampen sound from adjacent rooms and also contain sound created within the studio, reducing sound bleed from TV production into the hall or adjacent classrooms. http://www.acousticalsolutions.com/audioseal-absorber-blanket

Acoustical door seal kit to dampen sound coming from under the studio door. http://www.acousticalsolutions.com/door-seal-kits

Video edit facility resources are available in the shared media lab smart classroom, there are multiple computers with Adobe Premiere editing suite (and the entire Adobe Creative Suite) installed.

Editorial

In accordance with the College Media Association Code of Ethics (pasted below), it is imperative that students maintain editorial control over original content (news & sports programming) and programmatic choices (what options to air). This code of ethics should govern the professional and institutional oversight of the operations of Channel 11.

CMA’s Code of Ethical Behavior

The adviser is a journalist, educator and manager who is, above all, a role model. Because of this, the adviser must be beyond reproach with regard to personal and professional ethical behavior; should encourage the student media advised to formulate, adhere to and publicize an organizational code of ethics; and ensure that neither the medium, its staff nor the adviser enter into the situations which would jeopardize the public’s trust in and reliance on the medium as a fair and balanced source of news and analysis.

THE ADVISER’S PROFESSIONAL CODE

Freedom of expression and debate by means of a free and vigorous student media are essential to the effectiveness of an educational community in a democratic society. This implies the obligation of the student media to provide a forum for the expression of

17 opinion – not only those opinions differing from established university or administrative policy, but those at odds with the media staff beliefs or opinions as well.

Student media must be free from all forms of external interference designed to regulate its content, including confiscation of its products or broadcasts; suspension of publication or transmission; academic personal or budgetary sanctions; arbitrary removal of staff members or faculty; or threats to the existence of student publications or broadcast outlets. In public institutions, the law is quite clear on guaranteeing broad freedom of expression to the students. In private institutions, media advisers should aid in developing governing documents and working with administrative guidelines which foster a free and open atmosphere for students involved in campus media work, if such freedoms do not currently exist.

Students should be made mindful of their obligation to avoid real and apparent conflicts of interest. They must be held to clear local policies in that regard.

Advisers, in addition to adhering to their code of ethics, should encourage the media they advise have established and published codes that apply to the student staffs and conform to nationally established and accepted journalistic norms regarding professional behavior, conflict of interest, acceptance of gifts and services, honesty and integrity.

Advisers, in these roles as professionals, must ensure that they have or gain the skills and education requisite to teach all aspects of the media they advise.

THE ADVISER’S PERSONAL CODE

The ultimate goal of the student media adviser is to mold, preserve and protect an ethical and educational environment in which excellent communication skills and sound journalistic practice will be learned and practiced by students. There should never be an instance where an adviser maximizes quality by minimizing learning. Student media should always consist of student work.

Faculty, staff and other non-students who assume advisory roles with student media must remain aware of their obligation to defend and teach without censoring, editing, directing or producing. It should not be the media adviser’s role to modify student writing or broadcasts, for it robs student journalists of educational opportunity and could severely damage their rights to free expression. Advisers to student media must demonstrate a firm dedication to accuracy, fairness, facts and honesty in all content of the medium.

Since there is no clear line between student media content and student media operations, ethical prohibitions against interference in content also apply to interference in student media operations in areas such as story assignments, decisions on inclusion or exclusion of content, staff selection, source selection, news and advertising acceptability standards, and most budgetary decisions. Using arbitrary policies, production guidelines or financial constraints to limit student decision making is no more ethical than rewriting or changing editorial content or influencing the physical appearance of media.

18 Advisers should be keenly aware of the potential for conflict of interest between their teaching/advising duties and their roles as university staff members and private citizens. It is vital that they avoid not only actual but apparent conflicts of interest. The publicity interests of the university and the news goals of the student media are often incompatible. Advisers should be aware of becoming the publicity focus of organizations to which they belong or for activities in which they are participating.

Advisers cannot expect student staff to respect their own ethical guidelines if advisers believe themselves exempt from strict ethical behavior. The requirements for ethical behavior extend to all operations for student media, not just the news or information function.

Perceptions of favoritism in the purchasing of services and equipment or granting of contracts can be just as damaging to credibility as perceived favoritism in news judgment. This is particularly true when offers of unrelated equipment or services are made in return for giving business to vendors. A clear policy that applies to all members of the student media operation should be communicated to all potential vendors.

THE ADVISER’S OBLIGATIONS

Membership in College Media Association signifies acceptance of this code and a willingness to abide by its tenets.

The organization will support those members who adhere to this code and thereby become victims of pressure or negative action from university administrators. This may involve formal censure of the offending institution of higher education.

Business/Funding

Business and financial operations should be supervised and primarily conducted by the proposed Instructor/TV Operations Manager. He or she may employ a student staff to assist with local ad sales, but ultimate fiscal responsibility for Channel 11’s operations should be that of the TV Operations Manager. Funding for Channel 11 operations may aggregate from several different sources, including but not limited to: departmental funding from LCCC, local advertising sales, special event sponsorships, grants, alumni or corporate donations, or naming rights for studio spaces (e.g. the AT&T Production Studio at LCCC). In my estimation the most viable and sustainable funding options are departmental budget from LCCC and local ad sales/special event sponsorships. The latter may include sponsorship of the station as a whole (involving the ad sale of air time during specific day parts) or sponsorship of special live events such as basketball, volleyball, rodeo, graduation, etc. Channel 11 is not licensed by the FCC, so it does not have restriction on ad sales or quantitative or qualitative statements within ad sales, such

19 as the underwriting restrictions of public television or non-commercial radio. Therefore Channel 11 seems poised to absorb an untapped market share within the Cheyenne community of businesses who wish to both support LCCC and reach local media consumers. However, if Wyoming PBS programs are added to the Channel 11 programming lineup, it would be a conflict of purpose for Channel 11 to place advertising in or around Wyoming PBS programs. Therefore ad sales and sponsorship should be limited to original Channel 11 programs and special events.

Quality

The future quality of programming on Channel 11 depends upon several factors, including the quality of instruction received by LCCC students involved at Channel 11, if equipment recommendations within this report are followed and proper instruction given on the use of that equipment, and the speed in which the current programming is replaced by other options as outlined in the New Programming Resources section of this report. It is my recommendation that the weather radio audio programming be replaced immediately with the audio from a local radio station (with their permission of course) until new program resources can be put into place. The weather radio audio is not conducive to long term viewing. Weather information may continue to be a relevant programming option on Channel 11, but accomplished via a weather crawl on the lower third of the screen, rather than by the abrasive weather radio audio. It appears as though the weather radio audio originates via a Radio Shack model weather radio atop the equipment rack in the LCCC master control area. This radio can possibly be tuned to another source (local radio station), or replaced with a tuner that can dial in the local radio. I do not believe rights management will be an issue for distribution of local radio via Channel 11, as Optimum cable system has contracts with performance rights organizations as do the local radio stations. This avenue of distribution for local radio stations (distributing audio via a local origination cable station) is fairly common in rural communities where low power radio may not have the broadcast footprint to reach as far as the cable system provides. But of course the optimum solution is to replace any radio audio and full screen graphic video with viable programming options, such as original programming, live events, public domain movies & TV shows, etc. While Channel 11 will remain in the short term a Standard Definition channel, I do not believe that the quality of signal will be a barrier for potential viewers. It’s my opinion that any change from the current static programming to more dynamic content will be received in a very positive light by local viewers, and will make Channel 11 a viable viewing option on their cable system.

Relevance

In order to gain relevance among LCCC students as well as local consumers, Channel 11 must become a viable option for the creation and consumption of television as outlined in this report. Once that is accomplished, I am confidant Channel 11 will be viewed as a relevant media outlet on campus and in the Cheyenne community.

20 New Programming Resources

Public domain programming resources may assist with filling the 24/7 program schedule of Channel 11 with viable & relevant programming. While I am well versed in copyright law, I am not a lawyer. I believe that these programs available in the public domain are available for cablecast on Channel 11, but I would check with an entertainment lawyer or university counsel prior to airing any of these programs on Channel 11, just to be sure and not expose LCCC to any potential liability. http://archive.org/details/classic_tv http://free-classic-movies.com/ http://free-classic-tv-shows.com/

21 Live 24 hour Streaming Operation Schematics

Below is a distribution flow chart as an example of how Channel 11 can accomplish 24/7 streaming of the off-air signal via third party providers such as Ustream or Livestream.

RCA AUDIO/VIDEO OUT FROM LEIGHTRONIX TO ADVC55 VIDEO CONVERTER

FIREWIRE OUT FROM ADVC-55 CONVERTER TO STREAMING SERVER PC (receive a static IP address for this streaming server PC, since Ustream traffic shows up as traffic on the local box, not on the Ustream system).

STREAMING SERVER PC LOGS IN TO USTREAM ACCOUNT, PUSHES AUDIO AND VIDEO STREAM TO USTREAM INTERFACE

22 CONCLUSION AND CORE RECOMMENDATIONS

It is my conclusion that LCCC has a tremendous opportunity with the asset that is Channel 11. Distribution via the Optimum local cable system ensures access to approximately 50,000 potential viewers. Current weaknesses in quality of programming, student involvement, history, and branding may easily become future strengths for Channel 11. With no pre-conceived notion of what Channel 11 is or should be, it is easier to re-brand the station with a new name (Wingspan Television, or WTV), new programming (public domain movies, live LCCC sports events, Wyoming PBS programs), and a new student interest in the production of television.

I strongly recommend the immediate equipment purchases outlined in this report. These purchases will allow for fully realized television production both in-studio and in the field. I further recommend strengthening the relationship between Wyoming PBS and LCCC/Channel 11. Though I do believe it is imperative that LCCC control its own programming push/pull to and from Wyoming PBS. To that end, I would recommend working with Wyoming PBS technical personnel to install a microwave jump and switch system so Channel 11 may be switched by LCCC personnel to Wyoming PBS aggregated content (other community college sporting events). This ensures that the control of Channel 11 programming is always in the hands of LCCC personnel, and they are always aware of the scheduling of a switch to Wyoming PBS originated programming. I also recommend the concept of counter programming current and future Wyoming PBS programs, such as Wyoming Chronicles, Capital Outlook, and Music in the Hole. If the local PBS affiliate airs Wyoming Chronicles on Tuesday and Saturday, then Channel 11 could counter program and air it on Wednesday and Sunday, for example. I would also recommend replacing the static title card full screen graphics with public domain programming until enough original programming exists to fill the 24/7 schedule. When/if full screen title cards are utilized, I would recommend replacing the weather radio audio with the audio from a local radio station or LCCC originated audio programming, such as classical music. I recommend utilizing the current Leightronix Nexus system as an automation play-out system for digital video files, as it appears to have that functionality built-in. This will allow for an actual program schedule or guide to be published, which in turn allows potential viewers the ability of appointment viewing (such as Capital Outlook airs at 10 a.m., Graduation 2013 replay airs at 11 a.m., Andy Griffith airs at 12 p.m., etc.). This schedule should then be made available via the Rovi system and pushed to Optimum cable subscribers, but also published on the new Channel 11 website (as recommended in this report). I would also recommend that all digital video files be “archived” on a Channel 11 server and backed up to an external hard drive or on a cloud-based storage system (such as Amazon S3). All locally originated programs should be recorded on the Tricaster 40, then transferred to the Leightronix play- out system, server, and back up storage for archival purposes.

23 In conclusion, Channel 11 has all of the elements necessary to make it a viable television station: support from LCCC, dedicated professional staff, distribution, and enough resources to accomplish quality television production. With the hire of a full time instructor/TV operations manager, development of a core television production curriculum, and relatively minimal investment of time and capital resources, it is my opinion that Channel 11 can become a strong presence on the local cable system, provide a tremendous educational opportunity for LCCC students, and showcase LCCC athletics, arts, and events to the Cheyenne community.

24 Appendices

A. Sample College Television Mission Statements

XXX-TV provides the student body with timely and pertinent information concerning the campus community and the events thereof via closed-circuit television network and provides students with the opportunity to develop skills in the television medium and experience firsthand the technological advances being made in the medium, as they relate to New Media.

XXX TV is dedicated to provide both student and faculty members of the University of the XXXX with a variety of quality programming. Programming will inform and entertain, while incorporating and promoting the same core values and mission of the University. In addition, XXXTV will also provide:

• Hands-on experience for students with an interest in the production process and aesthetics of broadcast television

• Promote education, while serving the University as a positive, reliable, and entertaining source of campus news, sports, and events

• Learn to deal with real-life production challenges while obtaining professional experience

25 B. Sample College TV Operations Handbook

UIW TV Policies and Procedures Manual This policy and procedures manual is for general reference regarding UIW TV. This manual will be publicly posted in the UIW TV Studio, in Blackboard, in the GM’s office and made publicly available to any one who requests it. I. Mission Statement: UIW TV is dedicated to provide both student and faculty members of the University of the Incarnate Word with a variety of quality programming. Programming will inform and entertain, while incorporating and promoting the same core values and mission of the University. In addition, UIWTV will also provide: • Hands-on experience for students with an interest in the production process and aesthetics of broadcast television • Promote education, while serving the University as a positive, reliable, and entertaining source of campus news, sports, and events • Learn to deal with real-life production challenges while obtaining professional experience II. Paid Staff Positions The only paid staff positions at UIW TV are the Operations Manager (OM), Program Director (PD), News Director (ND), Sports Director (SD), Entertainment Director (ED), and Underwriting/Promotions Director (UD). Other paid positions may become available during a given year. All positions are determined by the faculty advisor after the interviewing of applicants. Positions are in effect for one year from June-May. UIW students interested in any of these positions must submit a resume to the faculty advisor in March. The OM is responsible for the day-to-day operation of UIW TV. The PD is responsible for the programming of the station. The ND is responsible for emphasizing the output of all newscasts. The SP responsibility emphasizes the output of all sporting events. The ED will be responsible for the creation of entertainment news and programming. The UD is responsible for the publicity, promotions, contact person for service events, as well as sponsorships. III. Management Board & Positions The UIW TV Advisory Board is appointed by the faculty to assist in the management of the station. The specific powers of the Advisory Board are explained in the UIW TV Operations Manual. The Advisory Board may or may not choose to include persons holding any of the following positions. Operations Manager (OM) - The OM supervises the daily activities of the television station by guiding the departments to set and accomplish goals. The OM is responsible for all additional duties delegated to him/her by the General Manager concerning any aspect of the operations of the station. The OM chairs all Advisory Council and general staff meetings and is responsible for the recording and appropriate dissemination and minutes of those meetings. Coordinating the activities of the various activities of the various departments, the station manager works closely in association with the department directors while overseeing all

26 aspects of the station personnel. When possible, the OM along with the other department heads should represent the television station at all events. Program Director (PD) - The Program Director is responsible for all on-air talent and program functions of the station with the exception of those responsibilities and operations delegated to other department heads. All scheduling of programs as authorized by the General Manager and coordinating with the Sports Director and News Director and Entertainment Director falls within this function. The Program Director is also responsible for the selection and appropriate training of all TV operators and for regular ongoing monitoring of their activities through air checks, training and critique sessions and reviewing to the on-air broadcasts. It is his/her duty to coordinate the activities of all programming personnel in a manner as to assure that all programmers have their appropriate training, provide programming, station promos and new programming material for the station. The PD is also responsible for quality control of all pre-produced materials used on-air and also is responsible for scheduling the use of the production facilities and for maintenance and production facilities and maintenance of the production station. He/she is directly responsible with the Entertainment Director, News Director and Sports Director and works cooperatively with other members of the Advisory Board to assist in the development of new program materials for station use. The PD is directly responsible for overseeing day-to-day activities of the production staff and to provide appropriate training and critique for them. The Program Director has the authority to reject any and all production materials not deemed a general surveillance of equipment and production materials for purposes of control and supply. In addition, the Program Director should be familiar with all the components of production. Under individual circumstances, the Program Director may have new duties and responsibilities assigned to him/her on a temporary or permanent basis after consultation with the Advisory Board. News Director (ND) - The News Director will be responsible for all on-air news cast delivery. He/she will oversee student and volunteer reporting, editing, and overall production. The news director will also be responsible for recruiting, coordinating, and evaluating talent. The news director will work closely with all the UIWtv executive members for additional projects and productions. The News Director is will be required to be present in all news cast productions. He/she will ensure that the studio and crew are prepared. The news director will also verify and approve scripts, cg graphics, studio background, audio, and camera shots. The news director will also be responsible for the pre approval of a finished a product. He/she is also responsible for the final delivery of a products punctuality. Sports Director (SD) - Administrative duties of the SD are to produce a sports news program that focuses primarily on Cardinal athletics; as well as, coordinating and producing live sporting events on campus. The SD is responsible for promoting UIW TV sports programming along with promoting the station at campus sporting events. The SD is required to attend news department and staff meetings. Clerical duties of the SD require that an archive of UIW TV sports programming is updated and maintained in a timely manner. The SD must also prepare a sports programming schedule for the Programming and News Departments. The SD is the director of the sports newscasts and must coordinate with talent and production to ensure sporting events are covered and stories are ready for final production.

27 Entertainment Director (ED) – Administrative duties of the ED are to produce quality entertainment programming. Duties include approving or disapproving of new programming that fits into the entertainment criteria. Programming must appeal to UIW TV’s target audience. The ED must prepare and promote an entertainment-programming schedule. The ED is required to attend department and staff meetings. The ED is required to update and maintain new programming in the UIW TV archive. The ED is the director of entertainment programming, and must ensure talent and production are preparing and executing quality ideas and stories. Underwriting/Promotions Director (UD) - The Underwriting/Promotions Director is responsible for all promotional and public relations activities of the station, including both on-air and in-station promotion of station events and activities as well as coordinating and maintaining an appropriate station image in off-air activities. The role of this position is both external to the community the station serves and internal to communicate station activities to the entire staff. Underwriting/Promotions Director is the key liaison in all matters pertaining to the presentation of the UIW-TV image. They will work directly with the OM to obtain underwriting for events, online and on Channel 15. They will actively seek sponsorships for the funding of all operations of the station along with the OM and the GM. They are also responsible for working cooperatively with the KUIW underwriting team. The handling of all contracts will be administered under the auspices of this position. Web Master (WM) - The Webmaster is responsible for the design, functionality, content and maintenance of the UIW TV website- UIWTV.org. The daily maintenance of cleaning up comments, adding/deleting content, and an overall watchdog mentality will be necessary to keep the site in order. The Webmaster will report directly to the GM but will take updates and clearing requests from the Advisory Board. IV. General Policies & Objectives UIW TV is owned by the University of the Incarnate Word in San Antonio Texas and accepts as its primary purpose and function, the responsibility to “serve in the public interest, convenience, and necessity.” The station is obligated to make a continuing, active search to ascertain the needs of the UIW community served and to fulfill those needs to the best of its ability. Therefore, one primary purpose of the UIW television station (UIW TV) is to serve in the public interest, convenience, and necessity within an assigned viewing audience. UIW TV is owned by the University of the Incarnate Word. The station is under direct supervision of the Department of Communication Arts and operates as a primary supervised television laboratory for students. Therefore, by nature of its ownership and curricular affiliation, a second primary purpose of the UIW TV is to provide a co-curricular broadcast training experience for talented students interested in television as a career or exploratory experience. UIW TV will provide opportunities for research and innovation in creative programming, utilizing the full resources of the department and the curriculum. In addition, UIW TV will provide, where feasible and appropriate, an alternative programming service to its viewers, features not otherwise obtainable to online television viewers on other television stations. UIW TV will at all times comply with the spirit and letter of the UIW Mission Statement by recognizing its position as a private educational institution.

28 By virtue of its ownership, UIW TV is a public image source for the University of the Incarnate Word. The station will constantly endeavor to enhance the image and the visibility of the University of the Incarnate Word and the Department of Communication Arts through the production and broadcasting of quality programming. This station is not a primary disseminator of information from the University of the Incarnate Word to the public, since that is a function of the Public Relations Department at the University of the Incarnate Word. All requests from sources outside the University for “direct feeds” of information concerning the University of the Incarnate Word’s events and/or activities should be referred to the Public Relations Office. Opportunities to be involved in the activities of the UIW TV Television shall not be denied because of religion, race, color, national origin, age, sex, marital status, veteran status, handicap, and/or sexual orientation. UIW TV as a responsible television station, shall at all times retain the right of final judgment over programming decisions. V. Equipment & Room Policies The following rules are written from the all-inclusive policies enforced by the UIW Communications Arts Department, and the UIW TV staff must abide these policies. 1. No eating, drinking, or smoking is permitted in any UIW Studios, including UIW TV studio, control room, audio production room, video editing lab and Mac Lab. A first violation will result in a documented warning signed by the student and GM. A second violation will result in a suspension from the use of all UIW TV equipment for a one- week period. 2. Only the engineers will do changes of the connections to any piece of TV studio/control room equipment. The equipment has been installed to achieve most of the things necessary to provide basic TV productions. Further flexibility is available at the digression of the General Manager. Therefore only some one who understands the system and effects, which might result from connection changes, must do the changing of any connections. Switching of cable connections will result in the immediate suspension of the student’s use of all UIW TV equipment for a period of two weeks. 3. Each school day, the Operations Manager will do an equipment checkout in order to ascertain the operating status of all equipment in the UIW TV facilities. Any malfunctioning equipment will be identified and listed for repair. 4. Any student taking out UIW TV equipment or using the UIW TV facilities will sign a form stating that he/she is responsible for its care. If a piece of equipment ceases to work properly while in use, or is found out of order when any use is intended, it is the student’s responsibility to inform the Operations Manager of such in writing: a. Which specific piece of equipment is out of order? b. Date and Time of the occurrence? c. Conditions under which the equipment went out of order, if known. 5. For any equipment found to have been misused or abused, the student responsible will: a. Be suspended for all equipment use for a two-week period. b. Be charged for the repair or replacement of equipment. c. Be charged for stolen equipment. 6. Communication Arts equipment that is returned late will incur a $25.00 per day late charge. After 5 days, the student will be responsible for the replacement cost of

29 the equipment. 7. Unauthorized use or abuse of equipment and/or facilities will result in a student’s immediate suspension from all UIW TV equipment use for a period of one semester. The UIW TV Station has the authority to have the University of the Incarnate Word withhold grades of students until all outstanding bills are paid. VI. Appeals In each case of violation of station policies and procedures, some of which are listed above, the UIWTV management will determine if the incident is severe enough for suspension or dismissal and will inform the involved staff member(s) of their decision. All suspended or dismissed staff members will be notified in writing, and a copy of that notice shall be placed in the student’s personnel file at the station. Appeals of the UIWTV management decision must be presented in writing to the Operations Manager within 10 days of the decision for suspension or dismissal. The Operations Manager will review all facts and assertions presented by the UIW TV management, at the time of its deliberation; as well as in support of the appeal. This information and recommendations will then be passed on to the Station General Manager within 5 working days. The General Manager will make a final decision on the appeal. VII. Station Organization The University of the Incarnate Word, as governed in descending order by the Board of Trustees, President, Provost, Dean of Interactive Media & Design, and Chairperson of the Department of Communication Arts authorizes overall station policy, operating function, and financial activity. a. The Faculty Advisor of the UIW TV station is the Chair Person of the Department of Communication Arts and is responsible for all activities representing the station. b. The Operations Manager is hired by the Chairperson of Communication Arts and is responsible to the department for day-to-day operations of the station as well as any activities representing the station. c. The Advisory Board of the UIW TV station consists of the faculty advisor, the Operations Manager, the Program Director, News Director, Sports Director, Entertainment Director, Underwriting Director, and those students appointed to the Advisory staff positions by the Department of Communication Arts. Other faculty members, staff, and off campus advisers may be included on board. The Structure of the UIW TV Advisory Council embraces the department concept of management. It is highly functional in nature. The members of the Advisory Council are equal in voting statue. The Chairperson of the Advisory Council is the Operation Manager. In the Station Manager’s absence, the Program Director assumes leadership. The Advisory Council sets both immediate and long-term goals for UIW TV and works to assure that goals are achieved. In doing this, among other activities, the Advisory Council makes major programming decisions on a long-range basis, coordinates station activities, and reviews and evaluates the progress of station personnel. The Advisory Council also approves appointment to any supervisory management positions on the station staff. Advisory Council positions normally are selected near the end of the Spring Term for the following regular Academic Year. In addition, selected positions may be filled as deemed appropriate by the department for the summer months. Further vacancies may occur from time-to-time by resignation or other causes. When a position is to be filled on the

30 Advisory Council, notice of that pending or current vacancy is posted on the department and TV station bulletin boards & Blackboard. Any student who wishes to be considered may apply for the position(s) posted by completing the Advisory Staff Application Form and submitting it to the UIW TV Operations Manager, along with any other supporting documents, before the deadline. At the next Advisory Council meeting, interview times will be established for each applicant for each vacancy posted. All candidates for a position will be interviewed, and the Advisory Council will deliberate and recommend the name of the most acceptable candidate to the UIW TV Operations Manager by secret ballot. The Operations Manager will review the Advisory Council’s recommendation(s), attach his/her own recommendation(s), and forward them to the Department of Communication Arts. The Department, after deliberation, makes the final decision on the appointment of the person to fill each vacancy. The Advisory Council, the Operations Manager, and the Department of Communication Arts all have the option of voting to reopen any position for which a suitable applicant has not been determined. In such case, the reopening notice of the position vacancy is posted, and the above procedure is repeated. Persons who originally applied for a position that has been reopened may reapply for that position. VIII. Regulations for Working at UIW TV Student Advisory Staff personnel will volunteer or register for TV practicum credit. For the positions of Operations Manager and Program Director, up to 3 credits of practicum may be earned per semester. It is the responsibility of the Operations Manager to determine the number of hours to be earned by Advisory Staff personnel and to act on request for practicum registration. Regular staff members will volunteer or will do practicum work. It is the responsibility of the Advisory Staff and the Operations Manager to oversee workloads for all station personnel. Students who wish to volunteer his/her services at UIW TV, for the purpose of gaining experience in the field and/or as a vocational interest, may make application to do so. The nature of his/her credit is governed by the student’s own interest and aptitude and will be determined and utilized by the appropriate Advisory Staff member(s) and Faculty Advisor. Each student will sign the standard UIW TV policies and procedures manual form and abide by the Communication Arts departmental policies. Practicum students are under the guidance of the Faculty Advisor. The Advisor approves where the students work at the station, with the advice of the appropriate Advisory Staff member(s). Such students will abide by the UIW TV practicum policies, which apply to several practicum-granting activities. The Faculty Advisor shall determine the grade for the practicum student after consultation with the appropriate Advisory Staff Member(s). Advisory Staff positions generally should be filled with students enrolled for practicum credit. Any student who registers for a practicum credit without prior approval of the Faculty Advisor may be required to withdraw form the course. Community service hours (up to 15 hours) may be included for volunteers at the station. This will be determined on a case-bycase basis. IX. Conduct & Responsibilities of Station Personnel UIW TV will adhere to and be governed by all regulations set forth in this document and the university’s student handbook. All station personnel must sign a paper yearly stating

31 they have read, understand and will adhere to these policies and procedures. Responsibilities The Operating logs are university documents, which show compliance with certain Rules and Regulation and must be maintained accurately. Therefore, the person whose signature appears on these Logs for a certain period of time is fully responsible for all station materials during that time and for proper operation of the station. Any and all irregularities must be recorded on the Log and brought to the attention of the Program Director. In like manner, staff personnel in the TV Station are responsible for actions that take place in the stations. Each must check to make certain that any visitors or telephone callers are well treated and that strangers are offered assistance and have specific business in the station. Each staff member is responsible for the security of the entire station, including video equipment. If any staff member has questions, he/she should contact the Program Director or other Advisory council members. Noise Noise levels are to be kept at a minimum everywhere in the station. Faculty and staff are active in non-station pursuits in other office rooms and classrooms in the Communication Arts Department. Studio Monitors Studio Monitors are to be kept at a reasonable level to avoid damage to the speakers and avoid interference with other activities at the station or in the Communication Arts Department. STATION USE AFTER HOURS Those staff members wishing to use station facilities after 12 a.m. should get written permission from either the Operations Manager or the faculty advisor for permission. In each case of violation of station policies and procedures, some of which are listed below, the UIW TV management will determine if the incident is severe enough for suspension or dismissal and will inform the involved staff member(s) of its decision. All suspended or dismissed staff members will be notified in writing, and a copy of that notice shall be placed in the student’s personnel file at the station. Actions that trigger warnings: • Tardiness. • Handling station property in a careless manner. • Uncaring attitude toward UIW TV, your work, and your fellow broadcasters. • Violations of various other policies described in this manual. Dismissal without warning: • Performing under the influence of alcohol or illegal substances. • Failure to show for an assignment without making prior arrangements for a substitute or being excused by the Program Director. • Failure to show for any assignment without being excused by your UIW TV supervisor. • Removing or stealing station equipment without approval from the UIW TV staff. Department Polices & Program Department Programmers are responsible for any and all materials aired when they are on the air. Any abusive, profane or obscene language will be dealt with by the Advisory council. Care is to be exercised to prevent the use of material suggesting drug orientation. All complaints received by any person concerning programming on the station should be carefully noted and referred to the Program Director and Station Manager. Also, they

32 should be dealt with politely. Any programmer who must be absent from his/her assigned program must notify the Program Director and Station Manager as to when he/she will be absent and what competent substitute has been found for that date. X. On Air Style Every student working for UIW TV is responsible for maintaining the image of the station. The most important rule to follow in selecting on-camera outfits is to keep them simple, plain, and low-key. We want the audience to focus on you and what you have to say, not what you’re wearing. Bring an extra shirt, blouse, and/or jacket with you incase what you’re wearing clashes with someone next to you or the environment you’re filming in. Female talent should wear make-up to enhance features, NOT alter them. Camera operators must also remember they’re fundamental role in maintaining UIW TV’s image. No need to pull out your best suit, just don’t look like you just woke up. Try to wear a UIW TV shirt to help promote the station as you work. DO • Wear colors in the medium range; medium blue, green, maroon, wine, light brown, rust, gold, dark grey, purple, etc. • Consider your hair color when choosing your outfit: if your hair is light, (blonde or grey) lighter colors are okay. Beige, light grey, pink, light blue, and most pastels are fine. • If your hair is dark, stick to the medium range to dark colors, still taking care to avoid black. • Men: Follow the same rules for choosing a tie—a non-shiny, plain tie that matches your suit is best. • Small patterns and prints are okay as long as they are not clearly visible from 10 feet away. Pinstripes, small checks, paisleys, etc. are fine. DO NOT • Do not wear white. • Do not wear black. • Do not wear any loud patterns like plaids, stripes, checks, or any pattern which is clearly visible from 10 feet away. • Do not wear any “glittery” material like sequins, or anything very shiny that reflects light. • Do not wear shiny jewelry that may catch and reflect light. • Do not wear anything loud or distracting, for instance, a t-shirt with a large Mickey Mouse character on it or a low-cut blouse. • Do not wear silk or wool ties/scarves. XI. UIW TV OTA Policies Obscenity/ Indecency Definitions: In public Notice 87-153, the Federal Communications Commission makes two definitions: Indecency- “language or material that depicts or describes, in terms patently offensive as measured by contemporary community standards for the television medium, sexual or excretory activities or organs.”

33 Obscenity- “must meet a three prong test: (1) an average person, applying contemporary community standards, must find that the material, as a whole, appeals to the prurient interest; (2) the material must depict or describe, in a patently offensive way, sexual conduct specially defined by the applicable state law; and (3) the material, taken as a whole, must lack serious literary, artistic, political, or scientific value.” All station members should be familiar with these definitions, upon which rules stated below are based. UIW TV Obscenity/Indecency Policy: • No indecent or profane language may used at any time on the air by an announcer. • If you think that some recorded material may be offensive to some listeners, you should bring it to the attention of Management who will review the material and decide if it is appropriate for airplay. • Material marked as inappropriate for airplay should not be played on the air under any circumstances. XII. Operations Manual UIW TV Server Usage All Comm Arts students have access to our server in the labs. If you are enrolled in a production course, you will also have access to the Video server, Audio server, UIWTV server and Mac Lab server. Excessive storage, abuse or unauthorized use of our computer systems and server will not be tolerated. Be careful when adding and deleting files to the system. Use only YOUR folder for storage. You should only have only ONE folder for storage. ALL FILES LEFT ON THE SERVER ONE WEEK AFTER THE SEMESTER IS OVER WILL BE TRASHED. Back up your files to CD, DVD or hard disk before the end of the semester. All UIW Technology Policies apply. Facilities Usage Policies AD290 is the TV studio. AD293 and AD299 are the video & audio editing facilities. These labs can be used from 6:00 am to 12:00 pm everyday except during class times. UIW Police have been instructed to make you leave the labs by midnight. You MUST have a building/room access pass from the police department. Passes are obtained from the instructor. A sign up sheet will be available inside each lab. A 4-hour limit on video labs and 2 hours for audio labs is the norm. If you work together, you may sign up back to back. If you are 15 minutes late for an assigned time, anyone can take over your time slot. Mac Lab Golden Rules are in effect for these labs too. Only students enrolled in a current semester production course may use these facilities unless special permission is received from the Coordinator of the Department. Equipment Checkout Policy Audio and video production equipment may be checked out for use in your productions. It is generally checked out and in from the instructor, the coordinator, or Robert. It is used for ONE day and brought back the following day at a designated time. ONLY the above people can check out and in of the equipment. Late charges of $25.00 a day will be assessed. Longer periods of use are at the discretion of the faculty member. Stolen or lost equipment must be paid back to UIW. UIW student accounts will be charged until payment is received in full. Grades may be

34 withheld until payment is received. You are responsible for the equipment when it is checked out to you. INDIVIDUAL (S) MAY BE DENIED CHECK OUT PRIVLEGES IF they misuse or abuse any equipment, have brought equipment back late, or repeatedly contravened any of the rules. Golden Rules of All Labs THE PRIMARY PURPOSE OF THE LABS IS to facilitate the computer-based learning needs of students currently enrolled in computer classes in Comm Arts. It also is available to all Comm Arts students for projects in Comm Arts classes. NO FOOD OR DRINKS in the lab. Ever! No bottled drinks! Put in your purse or backpack. DO NOT PLACE ITEMS ON THE COMPUTERS. YOU ARE RESPONSIBLE FOR YOUR OWN COMPUTER FILES. Put on the server in YOUR folder. DO NOT DELETE OTHER PEOPLE'S FILES - PERIOD! THE MAC LAB IS NOT A PLACE TO PLAY Internet games, engage in Internet Chat, nor "rip" MP3 files (especially during class lab time). Audio labs are for editing audio, video labs are for working in video. No Facebook or other programs should be used in these labs. The Mac Lab is for all other programs. DO NOT INSTALL PROGRAMS OR ATTEMPT TO COPY PROGRAMS on to or from the lab computers. Not only would you likely cause the computer to experience operational conflicts and/or possible crashes, but it may be, in all likelihood, ILLEGAL! DO NOT ATTEMPT TO "FIX" ANY LAB HARDWARE/SOFTWARE. Alert the Lab Assistant to any problems you may be having and let them make the determination of how best to handle "fixing" the problem. KEEP THE LABS CLEAN AND PUT THEM BACK IN ORDER AS YOU FOUND THEM. KEEP THEM NEAT. INDIVIDUAL(S) MAY BE DENIED USE OF THE LAB FACILITIES IF, they misuse or abuse any equipment, engage in conduct which is disturbing to others, or have repeatedly contravened any of the lab rules. KEEP THE STUDIOS CLEAN EATING, DRINKING AND SMOKING ARE STRICTLY PROHIBITED IN ANY UIW STUDIO OR LAB. FAILURE TO COMPLY WITH THIS REGULATION COULD RESULT IN YOU BEING FIRED OR A GRADE REDUCTION IN THE CLASS ASSOCIATED WITH WORKING AT UIW TV.

35 C. Sample Job Description for Television Instructor/Manager of Television Operations

Minimum Experience/Education: Bachelors degree in broadcast journalism, mass communications, or related discipline; Masters degree preferred * Demonstrated experience with television production and engineering operations (minimum of 2-5 years experience) * Demonstrated leadership experience and skills * Demonstrated experience working with and educating students * Prior experience in student-oriented media operation preferred * Prior television facilities management experience a plus

Essential Job Duties - Supervise and provide leadership for the LCCC Television Studio facilities and Channel 11 programming - Oversee the student television operation which includes student leaders and staff members. - Act as fiscal agent and oversee budget for all student television operations - Assist with annual auxiliary budget development via grant requests, as well as helping LCCC TV develop an advertising/underwriting plan to gain additional resources. - Ensure proper training for all student staff including technical skills, television production, media ethics, supervision, communication skills, leadership and management skills. - Advise student leaders on legal issues including rights management - Responsible for overseeing facility maintenance (equipment repair/surplus). - Provide guidance in the development and production of television shows - Assist student managers in recruiting and training student staff. - Represent the unit on university committees and at appropriate professional organizational conferences and meetings. - Prepare appropriate university reports (i.e. annual report, unit assessment plan, etc.) -As an instructor, create core curriculum consistent with LCCC mass communications/multimedia course offerings, focus on introduction to television, intermediate television production, and television practicum

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D. Studio light mounting example for proposed Lowel Rifa Lights

37 E. Inventory control of equipment http://www.mavericklabel.com/products/asset-tags.html

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F. Consultant History/Qualifications

Jim Hayes

Experience

Assistant Director of Student Media, Vanderbilt University, Nashville, TN June 2004 – Present Responsible for advising Vanderbilt student media operations, including all educational opportunities for radio, television, and multimedia production. Serve as technology director for all student media divisions. Supervise student staffs in all areas of multimedia production. Project manager for development and implementation of new converged media website insidevandy.com. Provide training in various media production platforms, including video production for the web, and specific software Final Cut Pro and Sony Vegas video editing, Garage Band and Sound Forge audio editing, and the WordPress and BLOX CMS.

Technology Director, College Media Association, Nashville, TN Headquarters July 2011 – Present Responsible for development, implementation, and maintenance of website for college media advisers professional organization. Also maintain email listserv, ancillary databases and websites, and advise organization on technology developments to enhance presence as national leader in college media education.

Consultant/Engineer, Washington University, Paul Harvey Media Center, January 2008-August 2008 Served as a freelance consultant and engineer for design, construction, and completion of new studios for WUTV22 and KWUR Recording Services. Duties included conceptualizing and ultimately completion of load-in engineering for state of the art television studio, production control room, and edit bay for WUTV and recording studio and control room for KWUR Recording Services in the new Danforth University Center.

Coordinator for Student Media Groups, Washington University, St. Louis, MO February 2001 - June 2004 Advised broadcast media groups in all aspects of operation. Provided training courses in video and radio production. Supervised student staff of media services division. Served as chief operator and engineer for KWUR 90.3 FM radio station.

Master Control Engineer/Live Events Supervisor, Country Music Television, Nashville, TN February 1992 – February 2001 Performed all on-air switching for national cable network, ensuring the highest standards of broadcast quality. Supervised all live event production including

39 concerts and sporting events. Served on design team for CMT Europe master control.

Master Control Engineer, KFVS-TV, Cape Girardeau, MO September 1989 – January 1992 Performed all on-air switching for CBS affiliate television station.

Education

Southeast Missouri State University, B.A in Mass Communications, 1989 Middle Tennessee State University, MS program in Media Studies, 1999

Professional Affiliations

Center for Innovation in College Media, Broadcast Fellow, 2006-Present College Broadcasters, Inc., Vice Chairman of the Board, 2005-2007 National Association of Broadcasters & Broadcast Educators Association College Media Advisers, Broadcast Committee Chair, 2005-2007

Certifications & Awards

CMA Presidential Citation, 2006 & 2007 Speaker, CMA Conference 2005-2011 Multimedia Instructor, CICM Conference, 2007, 2008, 2010 Avid Collegiate Think Tank, 2007 Keynote Speaker, EMG Corporate Event, 2005 Registered Apple iOS Developer Apple Certified Technician, Software & Hardware

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