PILOT front cover_ADS 23/01/2018 09:32 Page 1

£3.50 ISSUE 129 JANUARY/FEBRUARY 2018 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry

INTERVIEW TRENDS 2018 PREVIEW

It's the Put yourself What not Crafty ahead of to miss at Beggars the curve Stitches? P29 P24 P18 THERMOWEB page_ADS 23/01/2018 09:51 Page 1 NEWS 3

Production up 25 per cent for booming UK textile manufacturing Welcome according to survey z Mark Hayhurst z @craftbiz z UK textile manufacturing is per cent”. Whilst around a third z [email protected] booming with production up 25 of UK textile manufacturers per cent and 50 per cent of are exporting more than they z Happy New Year – well it is our first magazine of the year and businesses reporting an were in 2016, there is a massive my first opportunity to say so! increase in turnover compared opportunity for growth as And it is now an extremely busy time of the year with trade to last year, according to the another third reported that shows galore. annual survey conducted by they weren’t yet exporting. I hope everyone had a good time at Creativation, in Phoenix, Make it British. The workforce remains a Arizona, and also Creativeworld, in Frankfurt. At the time of writing This comes despite concern for many, with two I am packing my bags and preparing to head out to Germany so I economic uncertainty with issues thirds reporting that the average hope that I got to meet a lot of you out there. surrounding the availability age of their workforce is over And following hot on the heels of those two shows is CHSI of skills for an industry that 40. A key challenge for 2018 will Stitches. just a few years ago everyone be how to attract more young The NEC at Birmingham is always a popular venue and we considered to be dead. people into the industry- and preview the show in this issue. Kate Hills, founder and CEO quickly – with the average One manufacturer reported There will be hosts of stands, talks and innovation at the event of Make it British, said: “This employer only having taken on that “this year has been an and not forgetting The Craft Business Awards 2018 presentation survey reveals that 2017 has one young person in the last exceptional year” and all the signs will take place on the Monday at the show. been another great year for year. But the good news is that are that there is confidence for Sew Saturday is back for 2018, taking place on October 6. This the sector. There is increased the workforce is getting younger the future of the industry too. year the first 100 shops that sign up will receive ‘Early Bird’ interest from overseas and more and apprenticeship schemes More than half said that they exclusive offers. Not only this but Stitches Attendees that sign up companies are looking to source are driving interest, with one are receiving more enquiries at the event will also get entered into a prize draw where one lucky locally. As a result, more factories manufacturer reporting: “We than they were a year ago winner will get all advertising and promotional material free. are opening or working longer have a relatively young staff as more companies look to That’s the entire Sew Saturday campaign for free worth over hours and taking on apprentices and support apprenticeships source locally and restore their £300. to keep up with demand.” for improving skills.” production back to the UK. Call Aanna ([email protected]) on 01206 505932 The increase in production So what does the future hold Nearly 100 manufacturers or Hannah ([email protected]) on 01206 505495 for and turnover is being helped in for UK textile manufacturers in from across the fashion and more info. part by the exchange rate working 2018? It’s looking pretty good textile sector were surveyed, I hope you enjoy reading this issue. in UK manufacturers’ favour. - with respondents scoring 3.2 ranging from small workshops One manufacturer reported: “as on a scale of one to five when producing luxury womenswear the pound loses its value our asked how optimistic they feel to textile mills producing turnover has increased by 30 about the future of their industry. millions of metres a year. ON THE RECORD Partnership between AC Moore and Create and Craft “Crafting lifts depression, z AC Moore and global television shopping “This partnership will create a market leading increases self esteem and network Create and Craft have developed a omni-channel experience, giving the customer the strategic partnership. power to decide how they want to engage; on-line, can focus the mind, The exclusive collaboration will showcase AC on-air, on any device, in-store or at one of our instilling a sense of Moore’s collection of more than 40,000 products many consumer events.” on Create and Craft’s global broadcast to more Anthony Piperno, AC Moore President, said: calm and wellbeing” than 70 million homes. “This alliance will position both companies on the Create and Craft, part of Ideal Shopping leading edge of digital commerce and creative JULIE PEASGOOD Direct, is already a successful enterprise in the innovation, producing a commanding craft UK, broadcasting 24/7 on all major providers, organization offering multi-channel access to along with Dish Network channel 221 in the US. industry-leading products and services,. The network can also be streamed on Apple TV, “The opportunities this endeavour offers the HIGGS AND HIGGS TO SHOW AT STITCHES Roku and Amazon Fire. global creative consumer as well as the entire z Higgs and Higgs will be showing for the first time at ICHF Stitches Tony Sheridan, Create and Craft CEO, said: arts and craft community are immeasurable. We in February. “Create and Craft’s partnership with AC Moore are very excited to partner with such a creative They will have their new range of Higgs and Higgs wholesale creates a unique and exciting consumer force in the industry, and look forward to cottons in classic and modern designs. They will also be showing the proposition, delivering innovative products harnessing the synergy our combined companies STENCOextensive 1.4 5 col_ADS range of26/01/2018 designs from 13:10 the Page French 1 company Le Tissu By supported by relevant, inspirational education to a will generate.” Domotex for whom they are the UK distributor. borderless, international community, creating the AC Moore currently operates 135 brick-and- They have visited Stitches for many years as buyers and are looking world’s largest crafting family. mortar stores in the United States. forward to their time as a stand holder. They will be on stand 11A26.

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In this issue NEWS Pewter Concepts tellsPewter usaboutherday creator,The designer andowner of BuchwaldCaroline as.... 43 24hours hot was Arizona? inPhoenix, What 2018 14 Creativation

PUBLISHING NEWS www.craftbusiness.com celebrates 25years Beautifulmagazine Crafts by themagazine’s birthday and distributors willbedelighted its publishers.Craft suppliers organised bythemagazineand events, offersandpromotions be markedbyanumberof Britain’s market-leadingcraft title. of areas,Crafts Beautifulis websites across abroad range produces 35magazinesand36 by Aceville Publications,which Published century birthday. year seesitcelebrate itsquarter Beautiful hitthestandsandthis z entire industrycanget excited about the its Silver Anniversarywithopportunities Aceville Publications’market-leading craft title is set to celebrate In 1993 the first issue of Crafts The anniversarywill Beautiful isamarket-leading feature. Shesaid:“Crafts overseeing thissector-defining Editor ofCrafts Beautifulwillbe to buynow. Sarah Crosland, crafting products available to cover 25ofthemostinspiring via www.crafts-beautiful.com. the publicagain,freeofcharge ever willbemadeavailable to Beautiful patterndownloads plus the25mostpopularCrafts scene’s mostinspiringcrafters, media takeovers from thecraft celebrations, including25social ofthe plenty to enjoyaspart enjoyable asithasbeen.” made thelast25yearsas within theindustrywhichhas thinking.It’sforward thepeople on thewhole,robust and but thesector hasremained, and companiesalongtheway, we’ve lostsomedecentpeople years have beenchallenging, experienced over thelast25 “The industrychangesI’ve at Aceville Publicationssaid: Head ofCraft Advertising Lack, when booking.Martin 2018 -iftheyquote‘CB25’ issue-September its birthday Crafts Beautifulmagazinefor inside cent offadvertising organising aunique25per time onthenewsstands. during Crafts Beautiful’s helped to definetheindustry craft companiesthathave bumper featureonthe25 honours’ list-aspecial The birthday issueisalsoset The birthday Elsewhere, readerswillhave The publisherisalso on flowing. Happy Birthday CB!” on flowing.HappyBirthday for ourideas,welltheyjustkeep experienced intheindustry.As our teamsherearethemost are thebestofbunchand is top notch,ourcontributors a passion.Ourphotography to do,anditisalldonewith and everything wecontinue of everything wehave done, to wantto makesomething. always to inspireourconsumers mission from theoutsetwas have remainedthesame.Our yesterday’s, butitscorevalues is differentinmanywaysfrom years oldandtoday’s magazine “Crafts Beautifulmightbe25 the changingmarket.Sheadded: magazine evolve to helpdefine issue, andhaswitnessedthe the magazinesinceitsfirst Division, hasbeeninvolved with for Aceville Publications’Craft discerning craft enthusiasts.” readership ofknowledgeableand and informationto acore Beautiful provides inspiration wide distributionreach,Crafts the crafting community.Withits of all sourced from theheart features, trendsandtechniques the verybestcreativeideas, and pridesitselfonshowcasing offers abroad-based content craft products. The magazine well placedto identifythesehero craft publishingsector, soit’s established magazinesinthe title andoneofthelongest “This has been at the heart “This hasbeenattheheart Group Editor Lynn Martin, GROVES page_ADS 23/01/2018 09:29 Page 1 6 NEWS

TAKE HOME TREASURES FROM WONDERWOOL WALES z Thousands of fibre fans will to make vintage style flower show, it was conceived in leave this year’s Wonderwool blankets or shawls in a recognition of the united Wales weighed down with their Woolschool taught by Lea determination of women who pick of wool and natural fibre Williams of Wild Creative “did their bit” to support the products from more than 200 Textiles. troops overseas during WW1 high-quality stalls and some of Freelance knitwear designer by knitting gloves, scarves, the really lucky ones will also and maker Lisette Webley balaclavas and socks for the go home wearing the results of hopes to inspire her students soldiers. their own handiwork. with the simple but satisfying Donated textile poppies, The event at the Royal art of Freeform Knitting and strung together into a ‘Curtain Welsh Showground, Builth Wells Crochet, showing how easy it is of Poppies’, will commemorate on April 28 and 29, 2018, to produce fun, colourful hats, those from the UK who died features a selection of bags, scarves or even complete serving their country. Woolschools. Each hands-on garments. Frances Fletcher will workshop gives participants the show how to dye sock yarn to chance to learn or perfect their produce a matched pair of skills with help from an expert. socks. Fibre fans can walk off in a The popular programme of beautiful new cowl, arm-knitted pre-bookable one and two-hour with help from Louise Horton, workshops has something to Sian Dinning and Helen Cooper inspire everyone. from Wool in the Woods. These chances to get Tina Francis will be running creative with wool and natural a brooch workshop, using fibres are presented alongside a oddments of her own, whilst wealth of stalls, special giving people ideas for using up exhibitions, daily Craft Buddy and Dawn Bibby their own wool stash. demonstrations and have-a-go Participants will leave the sessions. Creations celebrate first session with a stitched brooch A key attraction in hall three on their lapel and a pattern for a will be the ‘Curtain of Poppies’ a anniversary at Stitches larger work. massive commemorative WW1 Needle felt students can installation which has z Dawn Bibby Creations , the popular cardmaking brand which is the leave sporting a charming fox, galvanised the support of result of a collaboration between craft TV personality Dawn Bibby hare or badger brooch made schools, knitting groups, craft and Craft Buddy, celebrates its first birthday in February with a with the help of Jenny Barnett. groups and individuals across beautiful new craft collection that will be showcased at Stitches. Crochet enthusiasts can learn the UK. Launched at the 2017 The range includes a co-ordinated set of dies, stamps, stencils and embellishments designed by Dawn, one of the hobby industry’s most experienced and respected crafters. With a Facebook following of over 10,000 loyal crafters, the brand has built up an impressive social media presence in its first year. The Facebook group “Crafting with Dawn Bibby & Craft Buddy” also has Hobbycraft wants to recruit British brands in excess of 2,000 active members who regularly post pictures of z Hobbycraft, the UK’s largest craft retailer, is or simply someone with a great idea that they’d their creations, swap tips and provide product feedback. Stockists of hosting its first ever Open House event to like to showcase to a group of experts. the brand in 2017 enjoyed the benefits of Dawn’s regular promotion recruit to British brands and makers on Katherine Paterson said: “We are excited to be and tutorials on social media, as well as the brand awareness February 28 in central London. planning our first Open House event. We are generated by Dawn’s frequent appearances on Hochanda TV. Dawn Customer Development Director Katherine looking forward to seeing potential new British also conducted several demo days at prominent retailers across Paterson, Buying Manager Heather Robbins and suppliers and also being able to expand our the UK, passing on some of her valuable card making knowledge! the senior buying team from Hobbycraft are offering by discovering some great new makers At Craft Buddy’s stand at Stitches, A05, Dawn and the Craft hoping to speak to British brands and that we can help nurture and grow with Buddy team will be present to meet traders and demonstrate entrepreneurs interested in launching their Hobbycraft.” products. They are also carrying out workshops throughout products in the retail sector. Hobbycraft is committed to supporting and the show, giving potential stockists the chance to play with the The Bournemouth-based retailer is committed growing the British craft industry. The retailer range and learn how to maximise its potential in their store. to expanding its support for British suppliers, already has a wide range of long-standing small To sign up, visit: https://www.chsi.co.uk/workshops/ whether it’s a supplier of components interested British suppliers such as Craft UK and West PAVILION 1.4 5 col_ADS 25/01/2018 15:05 Page 1 in hearing more about Hobbycraft stores Yorkshire Spinners. z CONTACT opportunities, a small kitchen-table brand thinking Brands are invited to email Gary Wadhwani, Co-Director Craft Buddy Ltd, [email protected], about taking the next step to national distribution [email protected] to hear more. +44 203 417 6565, www.craftbuddyltd.co.uk

www.craftbusiness.com NEWS 7

Packaging – pretty or practical TRIED & TESTED Claire Hamer, trade sales manager at Hunkydory Crafts Limited, asks is it possible for packaging to AN EXCELLENT ALTERNATIVE TO DECORATE YOUR HOME be both practical and pretty and does it matter? CHALK PAINTED FURNITURE isn’t something that’s going out of fashion for a while and the only thing that’s held it back is its application. z Packaging is becoming more are wonderfully practical are talking about your products and Myriad brushes and multiple types of paint and more important as the they pretty enough for a creative sharing with wider communities. have all vied for the top spot over the last few competition for on-line sales industry? How can we make years but the introduction of a spray chalk becomes fiercer. The product our parcels prettier? Consider z GOING GREEN? paint may have changed all that. needs to reach the customer in branding on the outer box and Should you consider recycled As with most other brands, Plastikote’s the fastest time possible, look design led labels that add a packaging? Do some cost ultra matt finish, water-based chalk paint can good and be in perfect shape layer of something special. analysis and see if it’s possible be applied directly to bare wood and provides too. Getting this balance right, If you want to go that extra to go green without it costing a fairly good coverage with one spraying. along with looking at the relevant mile, why not pop “your order the earth. Also know your Older, stained, varnished and generally costs is an area that all on-line was lovingly packed by …” target customers and whether battered pieces would benefit from a good sellers should be considering. notes in the parcels or wrap this is important to them. rub down and a couple of thin coats of the goods in tissue paper. Recyclable packaging is high Plastikote Primer to even out the surface. z WHY THE PACKAGING on Millennials’ agenda, so if The colours available are Pale Rose, IS THAT IMPORTANT? z THE COST OF PACKAGING this is your customer base, Antique White, Dark Hessian, Old Hessian, The parcel arriving with your All packaging comes at a price consider moving to recycled Frost Blue, Pastel Green and Caffe Espresso. customer is the chance for you but it’s also the cost of how packaging and don’t forget to to create the right impression. quickly the order can be packed shout about it on your website. WWW.PLASTIKOTE.CO.UK Has it arrived in the timescale and dispatched and how often [email protected] required and undamaged? your products arrive damaged z IN-STORE PACKAGING When the customer opens that need to be considered. Jiffy How your customers receive the box is there a sense of bags may be cheaper than brown goods in store is equally excitement about unwrapping boxes but do they create the right important and although the the goods? We all enjoy that impression and do they protect carrier bag charge deters Christmas Day feeling of a the goods that you’re sending. customers from taking a plastic beautiful present waiting for us Adding personal touches may bag there are alternatives to this. under the tree. How fabulous create a wonderful impression Consider reusable bags with your store logo on, especially if you’re considering tapping in “The parcel arriving with your to the “green” market. Another customer is the chance for you way to make customers feel special is to offer a gift wrapping to create the right impression” service if the item is for a present or pop in a handmade thank would it be if an on-line purchase but does the extra time taken you tag, to go that extra mile. gave you that same feeling? to pack the parcels outweigh Several studies have shown the benefits. It comes down to z ADDED EXTRAS packaging directly affects brand knowing your customer base and Consider using your packing and product perception. If the what is most important to them. boxes as an additional way to talk wrapping is pristine and good Although in a culture where next to your customers. Pop in special quality, there is a better chance day delivery is becoming an offer leaflets, details of what’s that the customer has a very expectation rather than a luxury, coming soon, money off vouchers PAPERCRAFT DESIGNER CORINNE BRADD: good first impression of your adding the personal touches is a or even a free sample. All of these “My main worry was that the size of the company even though they may way to set your company apart. items can make customers feel chalk particle would block the spray can. be buying from you for the first they’re getting more than they This can happen occasionally but is time. It gives the impression z WHY PRETTY MATTERS? requested with their order. This overcome by simply lifting the nozzle from of attention to detail, which The unboxing part has become in turn can lead to store loyalty the top of the tube and shaking the can in turn leads to a feeling that a critical part of the customer and repeat buying patterns. regularly while spraying. Short bursts work better than they are a valued customer. experience. More and more continual spraying and appear to give a better and more customers are filming or z SO DOES PACKAGING controlled coverage. z FUNCTIONAL photographing the unboxing MATTER? Plastikote chalk paint is perfect for mixed colour, NEEDCRAFTVERSUS 1.4 5 FANCYcol_ADS 26/01/2018 16:04 process, Page 1 especially monthly Yes! It’s becoming more stencilled and distressed techniques. Its large palette of Brown boxes have become an kits or lucky dip sale boxes. You and more important and fashionable vintage style shades give you an excellent acceptable norm in packaging want your deliveries to shine. something that every business alternative to decorate your home.” these days and although they It’s a great way to get people need to regularly consider.

www.craftbusiness.com 8 NEWS

Sawdust Hearts project to commemorate STYLECRAFT LAUNCH COLOUR COMPETITION Armistice Day Centenary z Stylecraft are launching a Head Over Heels Colour Competition. z A commemorative fundraising servicemen and women to deal Ever since Head Over Heels was launched in 2016, sock and craft project to mark the with issues such as trauma, shawl knitters and crocheters have delighted in the beautiful centenary of Armistice Day anxiety, depression and PTSD. colour combinations. is coming to The Spring Helen Birmingham said: “I So Stylecraft decided to let the crafting public help to choose Knitting & Stitching Show became fascinated by the stories six new shades for the yarn which will be launched in autumn in London, in March. behind the WW1 pincushions, 2018. Sawdust Hearts is the and the fact that they had been at exhibitions, national events The Stylecraft Blogstars have put together the colours brainchild of Helen Birmingham, made as a deliberate attempt and on the project website themselves, but they have done it anonymously – eight in striped the mixed media artist, author at Occupational Therapy. They throughout 2019. Every heart options and eight in melange. and curator of Untangled in no way glorified or celebrated will be returned to the owner/ From March 1-31, crafters will be able to vote for their Threads. Inspired by the war, but rather focussed on maker by the end of 2019. favourite in each category and six lucky voters will win a embroidered and decorated rehabilitation and healing. More information on complete set of the new yarns when they launch. sweetheart pincushions made Each heart began with the the Sawdust Hearts project, The top three colour mixes in each category will be by convalescing First World War same basic sawdust filled instructional videos and details announced in mid April, when voters will also get to find out soldiers for loved ones at home cotton, but the end results were of where to buy the sawdust which Blogstars have triumphed. as part of their rehabilitation, the infinitely various. Here was the heart kits are available at There’s sure to be lots of guessing across social media. project is designed to highlight connection I had been seeking.” www.ww1hearts.co.uk. Knitters and crocheters can keep in touch with Stylecraft to find the benefits of occupational The culmination of the project The Knitting & Stitching Show out more about this fun competition by keeping a close eye on therapy and the power of craft will be an ambitious artwork is the UK’s biggest textile art, their Facebook page or signing up to the Stylecraft newsletter. to heal and connect people. covering 43 square metres craft and design event and the Untangled Threads has made which will form the centrepiece Spring Show takes place from 1,568 undecorated replica WW1 of a commemorative exhibition March 1-4, at Olympia London. sawdust-filled calico hearts - one and public event to be held Spring Show highlights to represent each day of WW1 on the centenary of armistice include: over 200 workshops - for stitchers to decorate, and day in November 2018 at and free demonstrations hosted visitors to The Spring Knitting Woodend Creative Workspace by expert tutors; galleries by & Stitching Show can buy and in Scarborough, the former leading textile artists, graduates decorate an Untangled Threads home of the Sitwell Family. and groups; drop-in knitting and sawdust heart at stand D42. Five Every heart created as part of crochet clinics; the National IMPRESSper ART cent 1.2_ADS of the proceeds 23/01/2018 from 09:30 all Pagethe 1 project will be on display and Needlecraft Awards; The Knitted sales related to the project will will form part of a limited edition, Tea Room; and a unique craft be donated to Combat Stress, a illustrated commemorative shopping experience with 150 charity which supports former catalogue which will be on sale specialist retailers under one roof.

www.craftbusiness.com PROMOTION 9 An exciting year ahead for Sizzix Ellison Europe’s Marketing Director Fiona Lloyd talks about innovative new products for Sizzix in 2018.

z Tell us a bit about your role at Ellison? I have worked with Ellison for almost nine years now and over the years have thoroughly enjoyed seeing the company grow and evolve. Within my tenure at Ellison, the Sizzix brand has gone from strength to strength and I have been lucky enough to have been part of our growth and development within new emerging global markets. To support this growth our teams “Our creative communities aren’t have evolved and developed and just taking up a singular hobby any it’s been a pleasure welcoming new talent into our business. I more, they are looking to be creative love working with passionate teams that are expanding, across all aspects of their life” diversifying and driving our brands forward with new ideas FIONA LLOYD and perspectives. Because of this, no one day is the same at Ellison, but as the machines and must have making supplies creative pursuits and promote collection. I absolutely love the which is a fantastic environment accessories have developed, including cardstock, felt, fabric, trying new styles and techniques. new mint design. It is fresh and for our future development. Sizzix makers are using them washi tape and embossing stylish, and the unique geometric to create more projects than powders catering to all making z What excites you about the pattern adds a contemporary z How has the Sizzix ever before. Our communities trends and needs. We have craft industry at the moment? twist. It really is a great addition brand developed over don’t just have hobbies, they also launched an extensive I love how versatile the craft to any making collection and I the last few years? have creative lifestyles which range of tools and accessories industry has become. Our consider myself very lucky to With the growth of the making our machines help facilitate. to complement our product creative communities aren’t be one of the few to have one in movement we have recognised That is an exciting prospect for collections which includes a just taking up a singular hobby my design room at home! Our the increasing trend for creating us and something myself and Paper Sculpting Kit, Glue Gun any more, they are looking to talented product development all things handmade, with more my team are very proud of. Accessory Kit, Die-Storage be creative across all aspects team worked extremely hard people than ever before taking up solutions and a Multi-Tool. of their life. Whether they are to produce this unique design creative hobbies. This is a trend z What’s new for Sizzix in 2018? The new releases are making a card for someone, for the limited-edition piece. We we have identified across all of our 2018 is set to be a very exciting designed to equip our creative creating a new cushion are all really looking forward to demographics and something that year for us starting with the communities to continue cover for their living room, seeing all of the amazing projects we see influencing our creative launch of a brand new line of exploring outside of the traditional upcycling furniture or making our creatives communities will communities. The movement essential making materials! The a handmade gift - creativity make using the new machine! applies to all making activities new creative collection includes is a big part of their identity and styles, from trend focused which is great to see! z What trends do you projects to the more traditional love at the moment? making activities capturing a z You are exhibiting at I have been following the trend brand new creative audience. the Creativeworld show for Scandinavian style interiors As a brand we are constantly in Frankfurt, what can and designs for a while now. The developing to educate our creative visitors expect this year? clean and simple colour palettes communities on how versatile This year’s stand is going to be our and folk patterns although subtle our die-cutting machines most ambitious yet. Our marketing can create quite the impact if can be, covering multiple team have worked hard to produce used in the right way. Our creative making types from upcycling an aspirational stand to showcase design team at Sizzix have been all the way to scrapbooking. our latest product launches. The producing some Scandi style Die-cutting has traditionally been new making materials, tools and projects, taking a lot of inspiration synonymous with papercraft, accessories will be launched at from the interior trend and the the show as well as our exciting projects have really had the wow new Limited Edition Big Shot factor! As a team we also really machine. The stand will be filled love the country botanical trend, with lots of bright and beautiful which I am looking forward to handmade designs created by seeing more of as the warmer our talented creative design team. weather returns. With its natural Our marketing and design teams inspiration we predict simple line always create an awe-inspiring drawings and illustrations in muted display, and with this year’s pastels of pinks and greens. bohemian style and abundance I’m also really looking forward of handmade projects, it’s going to seeing how Pantone’s colour to be a stand to remember. of 2018 will be used throughout the year. It’s such a statement z What inspired the new colour and we’re looking forward limited edition machine? to utilising it in projects in 2018. We wanted to create a one of For more information about a kind machine for our creative Sizzix visit our website - www. communities that would be a sizzix.co.uk or follow the brand’s special edition to their die-cutting LinkedIn page: Ellison Europe Ltd

www.craftbusiness.com VLIESELINE page_ADS 23/01/2018 09:54 Page 1 NEWS 11

Two key appointments for LaunchPad London judging panel confirmed z The judges for this leadership that impresses and The LaunchPad competition West Design and docrafts year’s LanchPad London engages with consumers.” is open to any company have been confirmed. The panel will be looking for which, or individual who: z Two new team-members have joined one This year’s entries will be up to 12 candidates to award z Has not exhibited at either of the UK’s leading craft suppliers, judged by Sidonie Warren, a free exhibition stand to at the London or Manchester bringing with them a wealth of expertise founder of design-led stationery this year’s London Stationery Stationery Shows previously in art, craft and stationery. retailer Papersmiths, Daniel Show which runs at the z Has the rights to sell Working for Whincroft, the parent Mark Carr, global brand director end of April at the Business the featured product/ company of docrafts and West Design, of international art supplies Design Centre in Islington. range/service these key appointments will boost company Colart and award- Budding stationery z Does not currently sell the development and promotion of the winning textile and stationery designers and suppliers have featured product/range/ company’s range of innovative craft products designer Nikki Strange. until Friday, February 9 to put service through any UK as well as expanding its digital footprint. “To get feedback from their new product and service national retail accounts Amy Gilbert, marketing editorial this panel of judges is ideas forward for consideration or distributors in the manager, joins the company from reason enough to enter the The entry form can be found stationery retail sector Hobbycraft, where she managed the UK’s competition!” said the London on the show’s website www. Each prize will include a number one craft blog and commissioned Stationery Show’s event stationeryshow.co.uk free display space at the show projects. A keen papercrafter, baker and manager, Hazel Fieldwick. The annual specialist trade and the opportunity to enter sewer, Amy will head-up the digital and print “We’re delighted that show attracts the UK’s biggest the Stationery Awards 2018. content. Sidonie, Daniel and Nikki are retailers, influential buyers and All the winners will get great She said: “I’m looking forward to getting stuck supporting the competition brands in the stationery sector. exposure to all the UK’s leading into all the creative projects. I especially love the seasonal in this way – their combined The LaunchPad competition retailers and suppliers visiting collections and will be seeking out all the hottest new trends.” expertise is impressive!” was run for the first time by the show and will receive PR Stephen Bugh, category product manager, has been involved All three judges were the London Stationery Show and marketing support from the in the art, craft and stationery markets for over 12 years, working recently identified as ‘Thirty in April 2017, and again by the London Stationery Show team. for Findel Education and Office Depot at an International level. Under 30’ nominees in an Manchester Show in October. He said: “West Design and docrafts have such a great range initiative to identify rising stars The initiative has so far of products and this role gives me the chance to bring the best of in the UK stationery industry. showcased 18 new hopefuls. both to our trade partners. I’ll be drawing my product marketing Daniel Mark Carr said: “I am Fieldwick said: “Please experience to help us improve the relevance of our diverse thrilled to have been asked to be pass on and share the product range and uncover new growth opportunities.” a judge alongside Sidonie and details of this competition The appointments come less than a year after Whincroft Nikki. The stationery industry as widely as possible - there acquired Dorset craft supplier docrafts, a move that’s allowed and creativity industry in general are plenty of opportunities LAVINIA STAMPSthe company 1.2_ADS to bring25/01/2018 new products 12:46 Page to market 1 within a short is growing, and now more in the stationery industry time span. than ever we need aspiring for those with innovative talent and design/innovation ideas and enthusiasm.”

www.craftbusiness.com 12 PROMOTION

It’s all change for efco UK

z The Creative Solutions William added: “A key factor the range and efco’s Trading Co Ltd is to be in appointing Creative Solutions, operations in practice, before appointed efco UK agent. is the fact that Robin Adams, taking on the management of From May 1, the UK known to many of you as efco’s all UK customers. agency for efco creative GmbH agent for Eastern England, is also “I will continue to run will be managed by The a director of Creative Solutions, Sinotex UK’s silk business and Creative Solutions Trading so the range and the way in supply silk fabrics, scarves Company Ltd., who will which efco operate will not be a and silk accessories after continue to provide sales, local total unknown. May 1. That side of the office and customer services “Neil Ward (current efco business is not affected by support that has been provided agent for the North) will also the change in efco agency. by Sinotex. continue to represent efco, but “Finally, I would like to William Weil, Sinotex MD, other areas will be handled by thank you for your valued said: “After 14 wonderful years Creative Solutions’ own sales support over the years and to representing efco creative force. Specific details of any wish you a very happy and GmbH in the UK and building change in representative will be successful 2018. Please do the efco creative brand as one to follow.” not hesitate to get in touch of the leading suppliers of art The new agency will be with me on T: 01737 245450 and craft materials to the retail launched at the NEC (Feb 18-20) E: [email protected] if you trade, I feel the time has come and to forge the relationship, have any questions about the to pass on the baton, before efco will be on the Creative new trading arrangement getting too ancient and creaky.” Solutions stand, at the front of with efco. Creative Solutions offer Hall 11, stand D02, this year. Gill and John Housley many years of experience in William said: “Sue Caldecourt manage the office and will be the industry with team and myself will be at the show, the contacts for all enquiries members having worked for representing the “old team” and from May 1st. such well known names as W. we welcome visits to discuss Williams, Craft time and future arrangements in person. THE CREATIVE SOLUTIONS others. They already provide a “There will be an interim TRADING CO. LTD similar service for leading period until April 30, where Unit 29 - G3 & G4, European manufacturers, existing efco customers should Blythe Business Park mainly in the haberdashery continue to use Sinotex as their Cresswell, Stoke on Trent. EFCO 1.2_ADStrade, so 23/01/2018 have a great 09:28 deal Pageof 1 contact, but Creative Solutions ST11 9RD experience of being that will be able to offer efco to their Tel: 01782 399119 essential link between the accounts. This will enable them Email gill.creativesolutions Martin Erler, efco, and William Weil, Sinotex MD supplier and customer. to familiarise themselves with @btconnect.com

Visit efco on the Creative Solutions stand, Hall 11, Stand D02 General Craft | Ribbon | Floral Art | Papercraft | Decorative Items Bead & Jewellery making | Colour & technical equipment

efco creative emotions | Europe‘s leading supplier for all craft and hobby supplies For more information contact: The Creative Solutions Trading Co. Tel: 01782 399119 | www.efcouk.com | Sinotex UK: Tel: 01737 245450

www.craftbusiness.com STAMPENDOUS page_ADS 25/01/2018 12:54 Page 1 14 CREATIVATION

A series of iDiscover Chats innovation was critiqued on Karyn Ranzau, of Little Pink Ladybug, that focused on international uniqueness, potential to change won the Ultimate business was new this year. a user’s habits, and ability to Pitch competition Sara Davies, MBE of Crafter’s create new opportunities in Companion, explained important the creative products industry. information about doing business The other finalists were: in the United Kingdom, VAT, z DIY Frame Art Drawing Pad: and channel management A patent-pending drawing tactics. David Gilliver, of Initiative pad that upgrades the Handarbeit, discussed the sketchbook by turning the opportunity of the textile industry flat paper into a 3D frame in Germany, which he valued art ready for display. at $1.25 billion USD. Taskashi z Flex Knit: A patented flexible Kimura, of the Japan Hobby straight knitting needle Association, shared crafts with ergonomic benefits trends from the island nation designed to improve and the size of the Japan crafts comfort during knitting industry as $8.9 billion USD. by enabling bending with resiliency at the wrist level. z NEW PRODUCTS z The Folklore Company: A AND TRENDS website where customers Creativation is the launching can design a personal cross- Education, New Products pad for new products, and 2018 stitch pattern in an easy, was no different. More than 40 unique, and modern way. GRAFIX 1.4 3 col_ADS 23/01/2018 09:29 Page 1 companies featured 63 products The Ultimate Pitch was and Trends for 2018 in the New Product Showcase, hosted by Kerry Cahill, the which served as a sneak peek actress who plays Dianne on at what’s new and trending The Walking Dead. Cahill is What was hot at AFCI’s Creativation show in Phoenix? We take a look before the trade show floor also an advocate for Help Heal opened. The showcase included Veterans, an organization that releases in paints, stamps, provides free therapeutic craft z “There has never been a z EDUCATION kids’ crafts, which is the third scrapbooking, embroidery, kits to US veterans. The panel better time to be in the creative The Keynote presentation most popular category by storage solutions and more. of judges were: Brigid English industry.” Shama Hyder, the was one of many sessions participation in the United As for trends, paper is making from The Michaels Companies; award-winning Chief Executive of the Creativation University States (US) according to new a comeback with paper flowers, Christopher DiTullio from JOANN; Officer of The Marketing Zen conference program that aimed research commissioned by travel journals and shaker cards Danica Lichtenwalner from Group, shared this inspiring to help thousands of attendees the Association For Creative having a strong presence at Home Shopping Network (HSN); quote during her Keynote reinvent their businesses. Among Industries (AFCI). Crayola the trade show. Hand lettering Christine Stoelting from Crayola, speech at Creativation 2018. the most popular seminars were, shared macro trends that are and fonts were everywhere, but LLC; and Victoria Katsarou As an accomplished “Growing Your Business with driving category sales, such as not just in paint and marker from Walmart.com/Jet.com. entrepreneur and visionary Online Classes”, “Working with education, screen addiction, the projects. Brands are expanding strategist for the digital age, Micro-Influencers”, “Take Charge desire to disconnect and social the use of bold, cursive and z BEST BOOTHS Hyder shared principles that of Your Social Media”, and “The sharing. One takeaway of the whimsical fonts that are pleasing Five companies were awarded businesses need to follow Facebook Algorithm: How to Get presentation was the importance to the eye to sticker and stamp the Exhibiting With Excellence to thrive online, including in Front of the Right Audience”. of providing inspirational products. Llamas continue to Awards for their eye-catching empowering the consumer, For the General Session, content to Millennial parents, be the dominant animal design, booth designs that clearly being transparent and utilizing leaders from Crayola, LLC, who on average consume 5.5 although sloths and birds seem communicated their product influencer marketing. shared shopper insights about hours of content each day. to be gaining popularity. lines. Sizzix/Ellison won the Spotlight Award for the house z INNOVATION they built inspired by the trade Karyn Ranzau, of Little Pink show’s creative city theme. Prima Ladybug, won The Ultimate Pitch Marketing won Critic’s Choice competition for her invention, for incorporating the large crate the BowVy Cutter. The BowVy they used to ship materials to Cutter is a handheld, cordless, the event into their booth. hot filament cutting tool with The other winners were: interchangeable tips that makes Catherine Pooler Designs for a V-cut and seals the end of Best New Exhibitor Booth; most ribbon and polyester Concord and 9th for Best fabrics in one simple step. Linear Booth; and Red Heart Ranzau was awarded $10,000 for Best Island Booth. from the sponsor, The Michaels “I am very proud of the Companies, and launched at the AFCI team and the marketplace Top Creative Innovation of 2018. we provided for our members Four out of the 12 innovators and the industry as a whole who exhibited in the Innovations in Phoenix,” said Mark Hill, Center were selected to President and CEO, AFCI. “We participate in The Ultimate Pitch, set out to help the industry and pitched their innovation learn, connect and discover to a panel of judges. Each and that was achieved.”

www.craftbusiness.com SHOW NEWS 15

H&H COLOGNE 1.4 2 col_ADS 23/01/2018 09:30 Page 1

Exploring the world in just three days We take a look at what’s on offer at h+h cologne 2018 z People all around the world are business strategies. For three how the specialised trade can different and so are their crafts days everything at the Cologne optimally align itself for the – and this year h+h cologne fair grounds will be revolving new generation of customers. is going to take you on a trip around the creative scene themes Markgraf runs the business across the globe in three days. of sewing, knitting, crocheting, school at the Macromedia That’s the theme for this embroidery and crafting. Over High School and teaches year’s event programme for 380 exhibitors from around 40 Management, Business the international trade fair for countries are already on board Psychology and Marketing. handicraft and hobby supplies. and they will be presenting their He advises companies on Around the world in three latest products, collections, themes such as Management, days aims to show how different services and marketing Personnel Development and the handicraft work of people all strategies for specialised shops Culture. In regard to this he over the planet is, how connected and the wholesale trade. looks closely at the conflicts the industry is and what between generations. His peculiarities can be observed z THEMES FOR recommendation is: “Those within the global market. MORE TURNOVER: who want to win over the As last year, the event and THE TALK SOFA Generation Y as customers, have workshop programme will be With its star-studded cast the to know how YouTube channels, oriented on the particular needs event area “my lovely livingroom” Snapchat and Instagram work.” of the international specialised has already become a tradition Uwe Bürder will outline trade. Visitors from all over at h+h cologne. The event area how customer loyalty can the world will be meeting up at is divided up into the formats lead to customer satisfaction the Cologne fair grounds from exhibition, workshops and the and to increased turnovers March 23-25, to learn about Talk Sofa again in 2018. For in his lecture. The business the latest trends in the textile example, in his lecture entitled administration graduate and handicraft industry and to “Generation Y - what are these trainer will demonstrate the gain inspiration for successful digital natives like?” Professor importance of public image in customer loyalty tools and new Dr. Ingo Markgraf will explain the classic sense. And this is

www.craftbusiness.com 16 SHOW NEWS

why shop-window design will be discussed on the Talk Sofa as well as being addressed in a workshop. In both cases, new trends and ultra-hip decoration ideas will be themed - including a live demonstration on the stage. z TECHNIQUES FROM ALL OVER THE GLOBE FEATURE IN THE WORKSHOP PROGRAMME Overall h+h cologne is offering around 20 workshops. The focus lies on special techniques, exotic trends or old skills reinvented, which every distributor can in turn present to his customers in order to attract attention and strengthen customer loyalty. h+h cologne 2018 will move around the globe with their worrkshops, for example, two embroidery workshops are being offered that deal with the Japanese techniques yubinuki, boro and sashiko. Yubinuki are traditional Japanese sewing rings, used as a finger ring or as a chain pendant. Small geometrical pieces of art are created from cardboard rings - embroidered with yarn. By repeating embroidery sequences, comprising of satin stitches, colourful patterns are created. comes from, which can be the stands of which are filled According to Japanese theory, used for making clothes and with amigurumi. The completely observing and producing these accessories without being filled stadium is to be presented pieces of handicraft leads to sewn. Anna Albers, from albers at the World Cup in June 2018. inner serenity. The course by Artwork, demonstrates how this After the World Cup the small Tanja Boukal concentrates on is done in her workshop. With figures will provide further joy. learning the stitches, which albers artwork, the freelance They will be handed over to requires patience and pleasure in artist from Munich creates children in social establishments. detailed, precise pieces of work. an interface between art, Two fascinating special Nanna Aspholm-Flik, a interior design and design. events round off the event graduate textile designer from programme. Textile Art Berlin, Finland, is dealing with the z WORKSHOP TICKETS CAN an international textile art traditional stitching techniques BE BOOKED DIRECTLY trade fair, organises a judged sashiko and boro. Here not only VIA THE KOELNMESSE competition exclusively for the practical implementation TICKET SHOP the artists and dealers of the of this Japanese technique “Those who want to win over Once again all of the workshops trade fair every year. All textile is demonstrated but the are being organised and techniques and materials are participants also receive an the Generation Y as customers, marketed directly by Koelnmesse. permitted here, whereby the introduction into the historical- Tickets will be available format of the pieces of work, cultural backgrounds of have to know how YouTube from the Ticket Shop of h+h the selection of colours and the this ancient technique. cologne at www.hh-cologne. presentation are predefined. From Japan the journey channels, Snapchat and com. A complete overview of This year there were 57 continues on to India. This the workshop offers and the participants, who submitted is where the revolutionary Instagram work” guests on the Talk Sofa can 78 entries in total. The theme technique “Button Masala” PROFESSOR DR. INGO MARKGRAF also be found on the Internet was Intensive Green. In at www.hh-cologne.com. collaboration with the company Madeira, the best entries will z THE SPECIAL EVENTS AT be on display at h+h cologne. H+H: 10,000 FIGURES FOR The Textile Outdoor Award A FOOTBALL STADIUM of the Silke Bosbach Studio is The crochet heroes of h+h celebrating an anniversary in cologne 2018 intend to fill a 2018. She has been conducting whole football stadium with the Textile Outdoor Award, a 10,000 figures that are to competition that promotes art, represent the visitors from handicrafts and design in the all over the world. After their textile section, for five years. The patchwork blanket campaign, Bosbach Studio will be presenting this time the focus is on the the award nominations of trendy amigurumi, i.e. figures the current competition at that are produced using the h+h cologne. The motto was popular Japanese art of knitting “Textile art & photography: or crocheting. In anticipation forest - diversity of species”. of the 2018 Football World The patron of the anniversary Cup, the crochet heroes have edition of the competition recreated a football stadium and is the famous documentary want to fill it with 10,000 of the filmmaker, Jan Michael Haft, small figures. Of course, they whose animal and nature films need some help to achieve this have won many awards and are and everyone is called upon to shown in cinemas all over the support the crochet heroes with world. The award ceremony, their campaign and send them which anyone who is interested amigurumi. For more information in attending is invited to, is go to www.häkelhelden.de. taking place on the special At h+h cologne 2018 they will event area of the Silke Bosbach be presenting part of the stadium, Studio on March 24 at 2pm.

www.craftbusiness.com PROMOTION 17 A hundred years of innovation and high quality products Stuart Barker, marketing manager for The Pilot Pen Company tells us about the brand and their plans for the future z What is your role with Pilot? now present in more than 100 I am responsible for The countries through a network of Pilot Pen Company’s brand, subsidiaries and distributors. marketing strategy and Pilot Pen UK has been the product range in the UK. dedicated UK subsidiary since 1979. z Can you tell me a little bit about the history of Pilot? z Tell me about your new Pintor In 2018, Pilot will be exactly 100 product launch – what sets it years old. The company was apart, why should customers founded in January 1918 by and retailers choose it, how did two engineers in the Japanese you develop it and how are you Merchant Marine as “The Namiki bringing it to the marketplace? Manufacturing Company”. The new Pilot Pintor brings the They were frustrated that the next-generation of water-based, nibs of existing fountain pens pigment ink paint markers to quickly rusted in the sea air so the arts and craft community. they set about making a high- The ink is specially designed quality product, fully-made in to provide bright, vibrant Japan that would overcome colour, attach to all surfaces, The nature of the ink means this technical challenge. be quick drying – all delivered that it can be removed with a “The quality of the inks and To the present day, after to the writing surface by the damp cloth from non-porous the manufacturing materials numerous innovations in the strongest and most durable tip. surfaces such as glass, metal writing instrument category (such Available in 24 colours, the ink or good quality chalkboards. used have rightfully gained as the V5 ‘Hi-Tecpoint’ liquid can be blended to create new Should you want to ensure your ink rollerball, the G2 retractable subtle shades and works on creations are permanent, adding Pilot great respect for the gel pen and more recently the all surfaces – i.e. paper, card, a coat of varnish/lacquer will FriXion erasable pen), Pilot wood, clothing, metal, glass, seal and protect your designs versatility and long-lasting is the second largest writing ceramics and plastics. The and make them stand-out even instrument manufacturer in the ink is opaque so it is possible more! Likewise on materials performance of our products” world and is still driven by its to create some truly stunning such as ceramics or glass, just original goal to innovate and bring and intricate designs by heat in the oven at a medium z How varied are their use? creative work or doodles that have high quality writing and drawing overlaying different ink colours heat for 45 minutes. If you want The quality of the inks and the been created “offline” with the products to the World and is over each other once dry. to make your T-Shirt designs manufacturing materials used tactile enjoyment and satisfaction washing machine proof, just use have rightfully gained Pilot of ink on paper - Create in the a hot iron to seal the colour in. great respect for the versatility real world, share and inspire and long-lasting performance in the digital world by sharing z What other products of our products. Our Parallel photos and videos of your work. do you offer for the arts pen is one of our lesser known and craft community? products but is truly unique and z How can you help retailers Pilot has a wide range of is a big favourite of the artistic that stock your products? unique products for the arts community for the stunning Innovative display solutions, and crafts community, from calligraphy which can be created eye-catching packaging Fineline Drawing (Pilot DR) and using its innovative, over-sized and promotional offers at Calligraphy (Pilot Lettering Pen stainless steel double-blade nib. key times of the year. and Pilot Parallel Pen) Pens to mechanical pencils (Pilot Croquis) z How important is it to engage z Do you have any promotion and even erasable colouring with millennials and a younger plans to further the reach pens (FriXion Colors). We also audience with your products of your products? have a beautiful range of bottled and to get them away from their At Pilot, we are probably best inks called ‘Iroshizuku’ which are phone screens and tablets? known for our rollerball pens but available in 24 sublime shades. Very important, and it is probably we offer so much more. A key not just the young who need strategy for us over the coming alternative ways to entertain months and years is to inform or express themselves. We and promote new products in must embrace and enjoy such the arts and crafts category technology but perhaps make such as the Pintor markers and sure that we do not get overrun also increase awareness of our with it. I’m sure that we have all existing products such as the read (ironically, probably online) Parallel Pen and Drawing Pens. about various research studies that have concluded that children z What plans do you have for the using technology too much future in the arts and craft sector? contributes to communication We have some further NPD and development issues and coming in the next 12 months in teenagers suffering from paranoia, this category which will start by aggressiveness and narcissm widening the Pintor range with as a result of spending too additional tip sizes towards the much time on social media. end of 2018. In 2019, we have At Pilot we love technology and another “Wow” product, but I can’t see this as the perfect platform tell you about that currently. to be inspired or showcase your www.pilotpen.co.uk

www.craftbusiness.com 18 CHSI STITCHES The Big Six – what not to miss 2018 sees the first stage of an exciting revamp for CHSI Stitches come to life, bringing with it some unmissable features. Here we share the ‘big six’ must-sees/dos at this year’s show as part of the ‘Creating the Future’ theme. CHECKER mini page_ADS 25/01/2018 12:47 Page 1

Exhibitors. This has to be z The Craft Report: 2018’s bringing in top lifestyle z Great Customer Experience: The Next Big Thing. number one – the show is revamped show brings us the magazine editors who can In an ever-more competitive Discover innovative new 1packed with over 200 results of The Craft Report, a spot a new trend a mile off. and challenging retail 5talents and techniques from exhibitors which means you have key new piece of industry These are the people you landscape, learn how the UK’s hottest new designers a one stop shop for all of next research, the results will be want to be listening to retailers are vying for and creators. Order in some lines season’s ordering. Try the unveiled here first. One not to discover the next big thing. consumer loyalty that create a real talking point. products, discover new miss. z Digital Marketing: Listen to The Learning Zone. This is The Stitching Forum. techniques and gadgets, feel the z The Retail Environment: Top examples of digital the new name for the Stitching is as popular as fabrics, try the yarns - do what talent from retail multiples and marketing excellence, learn 3workshop area which is 6ever and it rightly has its your customers do. inspirational entrepreneurs will how to take your social packed every year. This is one own dedicated area at the show. The Presentation Theatre. discuss the latest trends in media activity up a notch that needs to be booked online Sponsored by Madeira, Zweigart This year the all-new retail and consumer behaviour. and unravel the complexities in advance: so get in early to and the Royal School of 2seminar programme will z Creative Influencers: This year, of managing customer data reserve your place to learn new Needlework, this is the place to have five key themes: the show organisers are and GDPR. techniques to demo to your find all the stitching products customers. your customers will love. The New Product Catwalk. Exhibitor listings, workshop A place to kick back (with a bookings and more information 4notebook) and watch the can be found at www.chsi.co.uk. trends for the coming seasons Parking is free for visitors to the brought to life on stage. show.

www.craftbusiness.com CHSI STITCHES 19 CHSI Stitches aims to excite retailers and buyersBEADALON mini page_ADS 23/01/2018 09:28 Page 1 Just ahead of CHSI Stitches 2018 - taking place from 18 to 20 February at NEC, Birmingham - we caught up with Dominic Fleming, Head of Events at ICHF, to find out how preparations are going for this important trade show z HOW ARE THE PLANS latest craft products and plan FOR CHSI STITCHES purchases for the year ahead. PROGRESSING? Not available anywhere else, We have made some significant the Research findings in The changes to the show for 2018, Craft Report will give visitors which is set to be a step up from and exhibitors the latest data anything we’ve done before. and insight on consumer trends, This year we are excited to be craft participation and consumer presenting the findings of The spending. This will be presented Craft Report, a brand-new piece each day of the show, making it of independent UK craft industry a must-see for visitors this year. consumer research that’s simply not available anywhere else. z WHY DO TRADE SHOWS REMAIN SO POPULAR? z WHAT IS DIFFERENT In a world where digital ABOUT THE SHOW interaction accounts for a THIS YEAR? huge amount of business For over forty years, CHSI transactions, the opportunity Stitches has been at the heart to meet with hundreds of of the creative craft sector and customers face to face is we’ve continued to develop the one that businesses tend to show to support and excite the snap up. From a buyer’s industry’s retailers and buyers. point of view, the chance to We are focussing on five get hands on with products, key themes this year’s show see how they work and learn which will underpin all aspects first-hand how to demo them of the event from discussions to their own customers is and briefings in the Presentation still vitally important. Theatre, to workshops and product presentations. The 2018 z WHAT ADVICE themes are Creative Influencers, WOULD YOU GIVE The Retail Environment, Exclusive FIRST TIME VISITORS Insight, Digital Marketing and TO CHSI STITCHES? Great Customer Experience. Plan your visit. Take a look We have also refreshed our at our website (chsi.co.uk) New Product Catwalk show beforehand and make a note of and the needlecraft-focused the exhibitors you want to visit in Stitching Zone while the former order of priority. Make a beeline Bright Sparks Pavilion has been for those when you arrive and rechristened The Next Big Thing then use the rest of your time and will host up-and-coming at the show to fill in the gaps. brands featuring the latest products new to the UK market. z WHAT ADVICE DO YOU The all-new Presentation Theatre GIVE TO EXHIBITORS will see a packed schedule of AT CHSI STITCHES? seminars from top speakers, Use your artistic skills to giving visitors key product, create a really enticing stand industry and retail knowledge to that presents your product at strengthen their own businesses. its best and shows retailers how they might display it in z WHAT ARE THE store to attract customers. SHOW’S USPS? Make the focus of attention CHSI is the UK’s only trade show your latest products and have for the creative craft industry, tester kits ready for visitors to hosting the finest exhibitors at try for themselves on stand. the heart of the industry together Make the most of having under one roof. There is no better an audience in front of you opportunity for visitors to find the ready and willing to order.

www.craftbusiness.com 20 CHSI STITCHES Buyer’s Delight We round up of some of the hottest new products at 2018’s Stitches

z CHSI Stitches has long yarn falls between a DK and Aran 1977. Designer Helga Isager, will been the go-to show for weight, allowing it to knit up on introduce her new beautiful discovering the latest must- larger needles and smaller collection to CHSI 2018. have craft products. We asked needles for a stunning drape and Warwickshire-based TOFT is exhibitors to let us know what fabulous sheen. a firm favourite among visitors to products they are most excited Cygnet Yarns will also be CHSI stitches, bringing a beautiful about, here are just a few. bringing its hugely successful range of super soft 100 per cent ‘Seriously Chunky’ range to the British pure wool yarns. Kerry z SPIN A YARN show. The beautifully made Lord’s crochet patterns appeal Cygnet Yarns supplies some of metallic yarn oozes luxury and to both new and experienced become popular, allowing craft anniversary, it is relaunching the finest ranges of hand knitting stands out as the only one of its crafters. TOFT will be showcasing fans to design their own quilting, its Twenty to Make series yarns in the UK. The brand has kind in the UK market. With its Kerry Lord’s incredible new sewing and applique patterns. with a range of spinners and recently introduced a brand-new true metallic sheen, the yarn is book, Edward’s Crochet Doll Craft Yourself Silly is now desk-top displays, as well product from the hugely popular perfect for garments, homewares Emporium. Crafters can create making this software available as free project cards, shelf- HIGGS AND HIGGS 1.4 2 col_ADS 25/01/2018Boho 15:03 Spirit Page variegated 1 range. The and accessories. miniature crochet versions of for businesses to purchase. wobblers and display posters light feather-weight fabric is Danish yarn company themselves, family or friends - With a huge range of patterns, to support crafters in trade. available in six stand-out vibrant ISAGER, based in Northern building up from the basic body design options and the ability to shades that give an incredible Denmark, has been supplying with hairstyles, hats, outfits and upload photographs, this new z STITCH, SEW, WEAVE sheen finish. The loftiness of the patterns and quality yarns since accessories to capture family software brings technology 2017 saw Bothy Threads Ltd. and friends in crochet form. and traditional craft together. launch 60 new designs and Chalk paint has long been there’s plenty more in the pipeline z SOMETHING NEW the go-to product for upcycling. for 2018. A brand-new Spring Pixelhobby UK launched Novasol Spray takes this to Collection will be showcased at designs on Hochana TV in the next level with its Pinty Stitches and features Hannah 2017. Pixelhobby pictures are Plus Spray Chalk Finish Paint. Dale’s popular countryside created using small plastic Available in 19 different colours animals on the exclusive speckle squares (pixels) placed onto from neutrals to vibrant reds, printed Aida. The ‘Wrendale a hard, clear baseplate. The they create a fantastic chalk Collection’ will release four brand VIRIDIAN 1-8 2 col_VIRIDIANcompany 25/01/2018 creates exclusive 15:06 Page 1 finish and can be used on a new cross stitch sewing kits for designs from keyring and range of materials, from glass the trade show, making a total of magnet kits to large, impressive to polystyrene, making it perfect thirty-three kits to choose from. projects. The kits consist of for crafting and arty projects. Tilly and The Buttons baseplates, pixelsquares and Eugenio Gabarro is a family returning with its gorgeous, a simple pattern that crafters owned company located in easy-to- use sewing patterns of all abilities can enjoy. Igualada Barcelona producing for the modern maker. The star Craft Yourself Silly will be beautiful leather cords for use product Etta is an elegant fitted bringing its exciting new software in jewellery, footwear, craft and dress, shaped with darts at the to the show. SewBug, has rapidly fashion projects. Its products bust, waist and shoulders that are made with a fantastic range are sleek and flattering, with a of quality materials with the choice of sleeves and necklines. Round Leather Cord a speciality. Moscow-based Gamma The 1mm cord made from Trading will be bringing the kangaroo leather is a product unique design creation of that stands out from the crowd. WOOLA to CHSI Stitches 2018. Search Press will be bringing Crafters can create tapestries exciting new titles to the with tassels, plaits and show along with best- selling braiding which make beautiful favourites. Celebrating its 10th textured combinations.

UK Distrubutor for: Sock Yarn Specialists • Opal • Eucalan Visit us at ICHF Stand J32

Knitting Needles & Accessories TRADE ENQUIRIES: E: [email protected] T: 0117 300 5244 www.viridianyarn.com

www.craftbusiness.com CRAFT COTTON CO skyscraper_ADS 23/01/2018 09:28 Page 1

Major new craft report to be unveiled at Stitches

z Visitors to CHSI Stitches 2018 will be among the first ot hear the results of The Craft Report, a key piece of industry research commissioned by the organisers. The results from this research will be unveiled for the first time at the show and will give some valuable and up-to-the-minute insights into the current market. KORBOND 1.4 3 col_ADS 23/01/2018 09:31 PageDominic 1 Fleming, Head of Events at organisers, ICHF Events said: “Running a successful creative craft business means really understanding the industry – everything from trends to buying patterns. We commissioned this research to get a deeper understanding of the current market and we are looking forward to sharing these findings for the first time at Stitches 2018.” with audiences as part of the z Charlotte Moore, editor-in- show’s ‘Creating The Future’ chief of InStyle UK and digital z ALL-NEW SPEAKER LINE- theme. Speakers include: content director of Time Inc. UP FOR STITCHES 2018 z Suzanne Imre, editor-in-chief UK’s fashion and beauty CHSI Stitches has long been of Livingetc portfolio renowned for bringing together z Maeri Howard, founder and z Rhoda Parry, editor-in-chief of top industry talent to share creative director at The Make Country Homes & Interiors business-boosting tips with and Do Studio All seminars will take place visitors. This year the revamped z Warren Knight, entrepreneur, in the Presentation Theatre. show has taken things a step social media and digital No booking is required but it is further, bringing in some top marketing strategist advisable to arrive early to get a industry influencers and z Deborah Barker, editor-in-chief seat. Full timings can be found trend-setters to share insights of Homes & Gardens on the CHSI Stitches website.

www.craftbusiness.com 22 CHSI STITCHES

CHSI Stitches 2018 The Learning Zone

A packed programme of flowers. Tracy’s ideas for also be a chance to use our workshops, demonstrations and PaperArtsy are mixed media, yet spray varnishes & waxes. presentations awaits visitors easily adapted to cards or a Tutor: Clare Mansell to CHSI Stitches 2018 in the scrapbooking layout. Her 2018 Company: Novasol Spray UK Learning Zone. Pre-booking for collection includes stencils, Code: SU2C workshops is essential. Here you vibrant new paints, and bold can find some of the things that retro designs. Take away with Sunday, 10.45am are on offer but for a full list of you products in excess of the Stumpwork starter what’s on and how to pre-book class fee. A taster workshop looking at how visit the workshops section of Tutor: Tracy Scott some simple stitch techniques their website Company: PaperArtsy can inspire and demonstrate how projects and techniques to use Skelter Yarn. Decorate with www.chsi.co.uk/workshops Code: SU4A Dizzy & Creative kits can work for within all crafting projects simple crochet flowers your customers. Tutor: Karen Mackie to create a beautiful WORKSHOP SCHEDULE 2018 Sunday, 9.30am Tutor: Jay Hooper Company: Stix2 home décor item. z SUNDAY Melt & Mould Foam Company: Dizzy & Creative Code: SU3F Tutor: Samina Begum Sunday, 9.15am Introducing a fantastic new 3D Code: SU3D Company: Cygnet Yarns Ltd Craft Buddy Crystal foam, with adhesive on one side, Sunday, 1pm Code: SU3H Cards and Art that you can use with glitter, foil, Sunday, 11.45am Craft Buddy and Dawn Bibby Learn how to do Craft beads, paint and an amazing Decopatch Workshop Introducing the new collection Sunday, 2.15pm Buddy’s hugely popular new way to heat and shape Learn how to decopatch using of dies, stamps and stencils Making and creating Crystal Cards, Crystal Art, with embossing powders! an assortment of maché developed by Dawn Bibby in with Trimcraft Crystal Motifs and more! Tutor: Michelle Johnson items and new papers. collaboration with Craft Buddy. An update on the latest Tutor: Ann Smith/Gary Wadhwani Company: Stix2 Tutor: TBC Tutor: Dawn Bibby Company: Craft Buddy Ltd Code: SU3B Company: Exaclair Ltd Company: Craft Buddy Ltd Trimcraft releases and a Code: SU2A Code: SU2E Code: SU2G chance for you to create Sunday, 10.30am projects with the gorgeous Retro Bouquet Pinty Plus spray chalk paint Sunday, 12 noon Sunday, 1.15pm Dovecraft Nature’s Grace paper collection. SEARCH2 PRESS ¼ hour 1.2_ADS workshop, 23/01/2018 cost £30.00. 09:32 PageHands 1 on workshop, showing Tools of the Trade Wreath Decoration with Enjoy and create a vibrant canvas the uses and versatility of Stix2 have been adding yet more crochet flowering Tutor: Kathy Hodson adorned with an organic-yet- chalk paint in an aerosol and exciting tools, which they are Learn how to wrap a polystyrene Company: Trimcraft structured bouquet of retro styled how easy it is to apply. They’ll sharing with you. New ideas, wreath with our NEW Helter Code: SU2J

www.craftbusiness.com PROMOTION 23 Stamping their way through 140 years Jenny Hawkins, Group Sales and Marketing Director (Personal Impressions and Country Love Crafts), explores the history and future of the EM Richford Group Typesetters pictured from the 1970s z It is a special time, celebrating Impressions was one of the 140th anniversary, the UK’s first craft brand could you supply a brief managers and today we history of the company. still distribute some of the The owner of Personal original brands, some of Impressions and the EM which are still exclusive. Richford Group is Andrew Richford. Andrew is the fourth z HOW WILL YOU generation Richford to have CELEBRATE THIS Richford’s Snow Hill (London EC1) building ownership of the company. MILESTONE? The Company formed 140 There will be an exciting years ago in 1878 when Edwin year ahead and we intend to Miller Richford (a chemist) celebrate by offering a number those made in store to those started manufacturing rubber of special offers and promotions. bought through TV shopping stamps in East London. The channels, on the internet and business quickly developed and z WHAT IS THE more recently mobile devices. grew into one of the largest BACKGROUND OF In the past, the company also stamp makers in the UK. At ANDREW RICHFORD? bought smaller businesses (from its peak it wasn’t unusual to Personal Impressions/EM existing suppliers) to ensure the generate sales of £200,000 Richford has always been a production and supply chains to £300,000 per month on family-run business. Andrew remained intact for all involved. commercial rubber stamps alone. Richford (the great, great nephew A more tangible past success, Since its formation the of the Company’s founder) and one of Personal Impressions’ company has changed. This began working for the business busiest times, was when the was due to advancements in aged 21 and still works full-time company was instrumental in technology and the evolution of in the business today. Initially providing craft stock (ranging the greeting card market. The Andrew managed some of from 1,000-10,000 kits per show) biggest change started in the the smaller satellite offices in for the TV Shopping Channel 1980s when consumers wanted Walthamstow, Leicester, Byfleet QVC. Nowadays TV shopping to send something different and London. In later years channels tend to have their own from the standard offering of Andrew worked from the main sourcing and buying teams. greeting cards. As such, the craft building in Sudbury, Suffolk. of hand-making greeting cards z WHAT PLANS DO YOU became popular and rubber z WHAT HAVE BEEN HAVE FOR FUTURE? stamps were designed and sold THE PAST SUCCESSES More and more of our with the hobbyist in mind. OF THE COMPANY? competitors are manufacturing In addition to manufacturing The world is in a constant state their own-brand products whilst finished stamps, the company of change so the past and future we will continue to represent also became the foremost success of our business has some of the more recognised supplier of components been, and still is, our ability to “labels” within the industry. and raw materials to other be resilient and adapt. Over Vulcanising Press rubber stamp makers in this the years we have been able z ARE THERE ANY BIG - the old machinery country and overseas. to quickly respond to market THINGS IN THE WORKS? used for stamp- The craft division of EM change. We have adapted from Personal Impressions have making. Richford, Personal Impressions, local shopping to regional and been working behind the started in 1995. Personal from national to global. We have scenes on a new website with and experience to produce our experienced, reputable seen the demise of improved content, search and better quality products than brand database makes specialty shops (due filter functionality. In 2018 we those that are new to the Personal Impressions stand to larger stores) and intend to launch our new site manufacturing scene and we out – this is our brand ethos adjusted to changes via a multi-phased approach. always look forward to learning and unique selling point. in purchase patterns about product development - namely from z ARE THERE ANY from the labels we represent. z WHAT ISSUES DO YOU ADDITIONS TO STAFF? SEE AS HAVING THE We have always had z PLANS FOR GROWTH? BIGGEST IMPACTS ON a loyal workforce with In 2018 we will add some YOUR INDUSTRY IN many people working exciting brands to our portfolio. THE YEAR AHEAD? at the company for over Personal Impressions have According to forecasts by the 30 years, some over 40. been recognised as one of the Centre for Retail Research the This means that we don’t UK’s leading “brand managers” number of shops across the often have to consider and there are definitely some UK is expected to fall by 22 per replacing staff but recruit impressive collaborations in cent in 2018 involving the loss extra as and when the the pipeline. We recognise that of 22,600 stores and 140,000 demand necessitates it. the retail industry is changing jobs. Therefore, we foresee for the UK. As such, we will be online shopping making the z NEW DESIGNS OR working with industry experts biggest impact in our industry PRODUCTS ETC? on new and creative ways this year. Shoppers are looking We represent nearly 70 to educate and inspire both for speedy access to information brands and so there is a businesses and consumers. and convenient shopping. Social plentiful supply of new media is also gaining importance The catalogue from products in the pipeline. z BRAND ETHOS? so our customers, and the craft 1935 (front and back) Established brands have Our longevity in business, industry as whole, need to go the knowledge, expertise established infrastructure and digital in order to survive.

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z So long greenery, you’re SO z NEW GLOBAL last year… Move over hygge, HANDICRAFTS SET FOR we need a little more lykke in THE SCENE IN 2018 Ahead of the Curve our lives… and is retro still the Due to the popularity of way to go? The world is waking handicrafts and widespread up to the visionary creativity of consumer trend for high- contemporary craft, revival and quality, handmade products Are YOU on trend for 2018? reinvention, and here at Craft steeped in culture, Autumn Fair Business we have our fingers on 2018 introduces a new Global Angela Sara West talks to key industry figures about what’s hot the pulse of all key craft trends to Handicraft sector. “Presenting a make sure you don’t miss a trick! key route to market for globally- and what’s not in the craft world, and pin points trend predictions Worth a whopping £3bn crafted goods, including home and growing by 4.5 per cent a décor, jewellery, ceramics and for the coming year. year, the UK’s craft market is on lighting, the new sector will be a the up. 2017 was a very strong crucial platform for interacting year for craft, across a variety with the UK’s retail sector, worth of disciplines, and people are £358bn,” reveals Naomi Barton, increasingly drawn towards Spring & Autumn Fair. “Live the artisan skills and materials demonstrations by the best used to produce beautiful craftspeople in the business will objects that tell a unique story. bring the all-important stories Top Drawer’s Alejandra behind each product to life, Campos says, since launching whilst talks on how to benefit the design-led event’s Craft from the boom in this market, sector in 2014, there’s been particularly via e-commerce, will an increasing demand for provide essential insights for unique handmade products, retailers looking to diversify.” demonstrating the ever-growing A number of handicraft demand for individuality and brands will showcase their innovation. “Consumers are ranges at February 2018’s more interested and aware Spring Fair, ahead of the official of where and how products launch. “Key trends include are made, and the social and fairtrade and eco-friendly gifts, environmental impacts some highlighted by producers such of these products leave.” as Shared Earth, plus high-end, natural driftwood sculptures LIST OF CONTRIBUTORS • Alejandra Campos - Show Director, Top Drawer • Naomi Barton from Unique Driftwood Creations, - International Director, Spring & Autumn Fair, Ascential Events • Katie Cowan - Publishing ethical jewellery sourced from Director, Pavilion Books • Michael Robb - Sales Director, GMC Distribution• Kate James Bali by the likes of Suzie Blue, - Director of Home Buying, QVC UK • Judith Miller - BBC Antiques Roadshow expert/speaker and hand-painted ceramic beads at London Art Antiques & Interiors Fair • Joanna Hardy - Independent jewellery expert/ from Kazuri Beads. Unique, speaker at London Art Antiques & Interiors Fair • Kelly Hoppen – Interior and jewellery handcrafted toys will be another designer • Debra Willis - Senior Buyer, Jewellery, QVC UK • The Crafty Beggars - Julie key trend… Hanna’s Kids from Peasgood and Wendy Turner-Webster • Dominic Fleming - Head of Events at ICHF Events Italy and New Overseas Traders and lead on CHSI Stitches • Tina Persaud - Publishing Director, Batsford (an imprint of present fairtrade gifts from Pavilion Books) • Katie French - Editorial Director, Search Press • Sharon Little - CEO, The different local communities, Greeting Card Association (GCA) • Sara Davies - Founder of Crafter’s Companion • Keri unavailable elsewhere.” Cunningham, Senior Director of Marketing & Research, Association For Creative Industries (AFCI) • Meik Wiking - CEO of The Happiness Research Institute & author of The Little Book of z NOT WHAT YOU CRAFT, Lykke • Sarah Ward - CEO, The Giftware Association (The GA) • Chris Workman - PR & BUT HOW YOU CRAFT Marketing Manager, The Giftware Association (The GA) • Derek Miller - Vice President, Global According to Pavilion’s Katie Marketing, International Housewares Association (IHA) Cowan, in 2018 the focus won’t be on WHAT craft you do, but HOW you do it. “Makers will become savvier when it comes to processes and the industry’s INDUSTRY INSIDER sustainability. We see this trend in upcoming books, such as Indigo by Kerstin Neumüller Emphasis on exceptional quality and appeal and Douglas Luhanko, where makers can start from the very Stuart Caller, General Manager Korbond Group, explains how his company stays up to date beginning, growing their own indigo plants and dying fibres, z Tell us about your trend forecasts for has been illustrated by our designer with a and The Right Tool for The Job 2018 and why? clear emphasis on exceptional quality and by Hole & Corner, a celebration Staying up to date in an unpredictable appeal. of craftspeople’s tools.” creative industry isn’t an easy job for 2018 we have identified that creative consumers z What are you currently working on? New z SOCIAL MEDIA are now seeking accessories and storage launches, campaigns, programmes etc? INFLUENCES solutions that complement and match their At CHSI 2018, we are proud to introduce Crafters are forging strong surroundings and sit in sync with their wider House of Textures, our collections of communities across social home décor. Consumers are looking for a design-led craft storage, accessories, and media. “Several of our books premium feel, a touch of luxury and inspiring gifts for every occasion. We have have come from successful emotional connection, but with economic contrast colours of urban greys and warm blogs or Instagram posts!” conditions still challenging and consumer appealed to all making clothing more than browns, as well as neutral tones and items reveals Michael Robb, confidence low, this must all be delivered at just necessities. with a rural country character. Each product is GMC Distribution. an affordable price. We looked at how we can apply British constructed in a variety of shapes and sizes. “The rise of Instagram and Here at Korbond Group we approached tailoring to our collections and created Our Sewing Baskets are set against a Pinterest’s led to people wanting trend forecasting for 2018 a little differently mood boards from the runways and it was strong base with a robust carry handle and to create a more personal and channelled research from the heritage clear to us that they were orchestrating a useful interior additions such as pockets, pin look and feel in their home,” of tailoring and establishments like Saville renaissance of fabrics such as sophisticated cushions and accessory trays. The new says QVC’s Kate James. Row. British tailoring helped shape world Felts, Herringbones and Plaids. House of Textures collection isn’t all about fashion as we know it today. Looking back in Monochrome remains very popular, as well craft storage, it also spans across home z PUTTING THE “IN” history, whilst Italian and French style leant as Houndstooth, Glen Check, Pinstripe, and storage, gifts, and accessories such as IN INTERIORS towards being eccentric and flamboyant, the Tartan. It is not just about being aware of multifunctional carry totes and bags, Pared-back industrial chic… English were taking a far more practical trends before they happen, it is also about desktop organizers, pin cushions, mini rustic…resort-inspired…Wabi- approach. The masculine design and subtle looking back in time for inspiration too! sewing kits and more. Come and discover sabi…the linear look…we’re also detailing of English tailors soon dominated From our research, we selected key our selections incorporating the key 2018 enjoying the global nomad trend, European fashion and the idea of simplicity fabrics and each item in our new collection trends at stand E10, CHSI. displaying exotic artefacts, handcrafted textiles and tribal

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patterns against sage, earthy z PASSION FOR FASHION? are picking up pace, spotted Greek goddesses upgrading colours and jungle-inspired TOP TRENDS DESCENDING everywhere, often mismatching wardrobes with trend-setting patterns and worn timber. FROM THE CATWALK as monochrome colourways. The Ancient Grecian sensations. Ubiquitous Millennial Pink’s Recent/current/forthcoming classic black’n’white combo’s set Crystal/sequin/patchwork/tulle- still here and this year’s all about feel-good fashion showcases to stay, alongside Pantone’s new trimmed slip dresses also look glamour’n’drama… Oversized shimmering metallics, super- cosmic “it-colour”, Ultra Violet. set to be a sure spring thing. furniture, statement art pieces shiny satins, lamé, gems Victoria Beckham, Tom Ford and gilt are making a comeback, and glitter… YES! Sparkly and Michael Kors collections z DARE TO BEAR WITH and jewel tones and rich sequins are even set for the are hinting at pretty pastel TRANSPARENT TRENDS colours in opulent ‘oh-so-luxe’ daytime summer scene! lavender come springtime. After & SPORTY APPAREL A POP OF materials like suede, velvet and Asymmetrical’s still on another scoop? Pastel ice-cream Chanel, Dolce&Gabbana and PURPLE FROM metallic-of-the-moment brass, point, the puff shoulder trend’s shades, like lilac and baby yellow, Dior are making it clear this year, will grace the home of 2018. gone high-fashion with tulle may currently be cool, but the tempting us to bare (nearly) all PANTONE The future’s bright for detail, pencil skirts are back primary colour palette’s pops of with sheer dresses and see- ❚ Goodbye, green… the antiques, too. “We’re still in the and the basic white tee is key. rainbow brights, plus navy and through trench tops over mean- future is PURPLE! The lure of 20th-century design,” With all the trimmings for mustard, are strong’n’hot, too. to-be-seen undies. Performance authority on colour, Pantone, says BBC Antiques Roadshow’s spring, feather fringes dipped sport meets modern arts’n’crafts announced their Colour of Judith Miller. “Whether it’s in paints/metallics/gold leaf, z TINKER, TAILOR… with athletic casuals combined the Year as the mid-century Scandinavian and tassles and romantic After the revival of ‘70s-inspired with deconstructed bricolage, “dramatically-provocative ceramics and glass or Art Deco ruching still rule the runways. trends and colour palettes, a nod laser cuts and colourful weaves. and thoughtful” purple hue, style, people are undoubtedly to the ‘80s signals the return of Time, too, to salute your shorts, Ultra Violet. And with bold becoming more-and-more z GOING DOTTY FOR power dressing and head-to-toe a trend, including cycling geometric patterns and confident about combining FLORALS & COLOURFUL tailoring, with strong-shouldered shorts, which will run and run. motifs trending across the old with the new, merging FASHION STATEMENTS tailored suits popping up in everything imaginable, stylish modern designs with Floral might be your go-to plaid, heritage tweeds and z PLASTIC FANTASTIC Pantone has listed unique, statement pieces.” spring print, but polka dots checks, alongside all-white. & RUBBER ATTIRE ‘Geometric’ as the number On-trend trench coats The futuristic fashion set’s one home trend for 2018. are exquisitely updated via adopted a man-made future, “We’re living in a time metallic-threaded embroidery with wipe-clean clothing now that requires inventiveness and raw edges at Alexander a thing, as seen at Valentino and imagination. It’s this McQueen. Parkas, windbreakers and Calvin Klein, where kind of creative inspiration and dark denim are seeing a industrial-grade rubber’s also that is indigenous to resurgence, and skinny jeans, it on fashion followers’ radars. Pantone 18-3838 Ultra “seams”, are out, replaced with Violet, a blue-based purple heavy, wide-legged denim. z BAG FOR LIFE that takes our awareness Recent playful accessory trends and potential to a higher CYGNET YARNS 1.2_ADS 26/01/2018 16:01 Page 1 z GO GREEK AND include bold’n’chunky shapes level,” says Leatrice Eiseman, SLIP INTO SPRING and ‘80s-inspired chain belts. Executive Director of the The boho/hippie vibe’s Booting out bucket bags, circle Pantone Colour Institute. heading into the sunset, with bags and vintage-inspired airline

VISIT US AT STITCHES ON STAND A22 WWW.CYGNETYARNS.COM 01274 74337 | [email protected]

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INDUSTRY INSIDER “You have to adapt to survive” Wendy Vickery, Marketing Manager Pentel (Stationery) Ltd, is looking to add a little colour to 2018

z Tell us about your trend forecasts for 2018 and why? ‘Adapt to survive’ is a vital operating model even in the best of times, and the most agile of businesses will recognise emerging trends to exploit their full potential, and have exit plans in place when those trends show signs of waning. collection exclusively for QVC, Adult colouring may be in decline, but in its says monogrammed and wake have emerged a host of new opportunities. inscribed pieces are proving Mandala patterns take sophisticated colouring to particularly popular. “Anything its next level. But, it is journaling – and bullet with a personal touch. People journaling in particular – that offers fresh scope are moving away from bold for end-users seeking interesting new ways to map at varying angles different colours can be seen, statement designs, and out work/life goals, or record ideas, thoughts and producing an iridescent effect. It is our firm belief investing in classic, meaningful plans. This new activity cries out for coloured inks, that Hybrid Dual Metallic pens will grow from pieces. Designs are becoming to help differentiate and identify content. strength to strength in 2018. In terms of more intricate, with precious Coloured inks are an integral part of Pentel’s promotional opportunities the consumer trend for metals leading the way.” product portfolio, from the 12 shades of quick- last-minute purchasing may well continue to make “We’re seeing a lot of based ink colours in the Colour Pen Studio Set. life difficult for retailers, but we believe that for traditional crafting materials We believe the coloured inks trend will remain bricks and mortar operations in the craft sector making their way into the strong in 2018, with ‘clashing’ colours set to offer their expertise will continue to provide a valuable jewellery world”, says QVC’s new creative possibilities for journaling, planning point of difference over online- only retailers. Debra Willis. “The fringing trend and crafting. Workshops to get consumers into new creative remains strong and, along with The impact of using and living with colours we activities can only enhance the highly instructive bags are set for a spring take-off, the now-iconic fabric tassel like can be uplifting and inspiring, which is why online demonstrations posted by vloggers on while on-trend straw bags are earring, we’re seeing this trend Pentel’s Hybrid Dual Metallic pens have proved social media channels. And with self-employment now accompanied by beachy- evolve into bead and chain such a success in the market. Unlike any other gel predicted to continue to increase, it is important to style statement straw hats. fringes and onto pendants and pen each colour writes a different shade on dark or connect with a new generation of creative bracelets. Another emerging light paper, and when the paper is held to the light enthusiasts who are looking for original or unusual z HOT JEWELLERY trend is texture, with leather writing instruments to complement and make their As for jewellery trends, “Whatever and ribbons softening metal ideas as distinctive as possible. Meghan wears!” says jewellery pieces and being the perfect expert, Joanna Hardy. “Because materials for chokers and z What are you currently working on? New of her engagement ring, there wraparound bracelets, which launches, campaigns, programmes etc? will most likely be a resurgence remain key silhouettes for 2018.” In 2018, Pentel will make full use of social media of diamonds. And the royals to generate awareness of our writing products love their pearls… so this, z TRADITION, TRADITION, and our highly-versatile Pentel Arts range. We’ll be combined with colour, could TRADITION… publishing a wide range of content including bring a new edge in 2018.” “A number of traditional crafts videos, competitions and apps to inspire and Another ever-growing trend is are flourishing,” says GMC’s engage with consumers. the awareness and appreciation Robb. “Old crafts, like macramé, There will be new product launches including of craftsmanship and rarity are being revived and reinvented, colour brushes, water colour pastels and and of jewellery. “The jewellery and crafters are trying out other permanent markers, and more activity to promote houses, or individual artisans, crafts.” He says papercrafts existing high profile products such as EnerGel. e.g. Castalani, Cartier, Lalique, are back in vogue. “Quilling Art Fouquet, Fabergé, will remain in by Turkish Instagram success, the spotlight. These exceptional Sena Runa, and Tiffanie Turner’s master craftsmen pay so much beautiful Fine Art of Paper well-established disciplines like attention to detail and there’s an Flowers, are doing well.” stamping, dies and embroidery appreciation of the craftsmanship using non-traditional materials.” that goes into other types of z DIE-HARD CREATIONS jewellery, whether titanium or Julie Peasgood and Wendy z ROYAL CALLIGRAPHY iron. Design plus craftsmanship’s Turner-Webster, aka The Crafty & HAND LETTERING a winning combination that Beggars, predict papercraft Persaud says take-up in buyers will look for more in 2018.” staple die-cutting will be used calligraphy and hand lettering’s Kelly Hoppen, who much more for home décor surged. “Several books were designs her K by Kelly Hoppen projects. “Dies aren’t just for published on the theme, cardmaking, and we’re expanding including Modern Lettering by the possibilities which 3D die Rebecca Cahill-Roots. The recent creations offer. Keepsake boxes reports that Meghan Markle are really gaining in popularity used to be a calligrapher can as they can be personalised for only help make this decorative every occasion. We also foresee craft even bigger in 2018.” growing interest in stained glass Search Press’ Katie French and beadweaving workshops.” says hand lettering now features Going green is de rigeur, strongly in crafts of all kinds, with repurposing and recycling from journaling and papercrafts still in vogue. ICHF Events’ to watercolour painting and Dominic Fleming says vintage textile art. “Hand Lettering & and upscaling will continue Watercolour by Sue Hiepler to gather pace, with boutique and Yasmin Reddig will feature vintage shops popping up all beautiful hand lettering combined over the UK. “An increasing with watercolour painting appetite for adult education, with for crafters of all abilities.” people learning new hobbies Following 2017’s two new from scratch or furthering series for beginners, Take Three existing skills, seems to be Colours and Ready to Paint in 30 fuelling experimentation, with Minutes, 2018 sees the launch

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of another Search Press Robb says the resurgence a Sewing Machine was among our Book of Embroidery will provide innovation, The Paint Pad of sewing and quilting’s being 2017 bestsellers”, reveals French. expert guidance on how to Artist. “It not only teaches you reflected in some brilliant books. “Debbie Shore’s Half Yard series use traditional techniques how to paint, but provides the “From our very basic How to Quilt continues to break all records, to create contemporary outlines for six projects printed and How to Machine Sew, to the with over 250,000 copies sold embroidery designs.” onto watercolour paper to tear new-and-growing Fat Quarter worldwide to date. 2018 sees the out and paint on straightaway.” series... Old favourites like Kaffe publication of Half Yard Bags & z POTTERY, WOODWORK Fassett, whose Quilts in Ireland Purses and brand-new Build a & ARTISAN CRAFTS z MYTHICAL’N’MYSTICAL was a big success last year, Bag books, in which Debbie uses Glass and transparent plastics MERMAIDS MAKING continue to sell. 2018 sees his just two plastic templates.” are being painted with a matt/ A SPLASH IN THE new book, American Quilts!” Classic embroidery techniques chalky finish, cork, vegan leather WORLD OF CARDS The big new name in feature strongly in high-street and hemp remain popular natural The ever-popular greetings card quilting, Stuart Hillard, who took fashion collections and continue materials, while new cross-over industry continues to flourish z COLOURING CRAZE the world by storm with Use to flourish. “Mandalas to materials include cork leather and diversify. Having snapped COOLS… PAVING WAY FOR Scraps, Sew Blocks, Make 100 Embroider by Carina Envoldsen- and wood veneer fabric. up more of them than ever in PAINTING, DRAWING & Quilts last year, will be back, Harris, with gorgeous designs With programmes like The the last year (£1.7bn), GCA’s URBAN SKETCHING and look out, too, for Norwegian worked in standard and Dandelyne Great Pottery Throw Down Sharon Little says the British The sizzling-hot colouring book designer, Tone Finnanger’s mini hoops, shows all the signs shining a spotlight on the sector, public’s love affair with cards trend of 2016-17, drawing a Tilda’s Sunshine Sewing. of being a hugely-successful pottery, woodwork and artisan sees no signs of subsiding. new audience into art, has 2017 saw steady sales in title in 2018. The publication of crafts class are more popular “Greeting cards are, in many cooled a little, paving the way Search Press’ most popular craft The Royal School of Needlework than ever. Modelling clay and ways, a fashion item that you for increasing sales in books subjects; sewing, knitting and “shapeable” concrete cannot wear, but that personally on painting and drawing. crochet. “Over 1m people are flying off shelves connects one person with PEAK DALE “Whilst1.4 3 col_ADS colouring’s 23/01/2018 not the 09:32 havePage taken1 up sewing in and pyrography’s set to another. They continue to reflect craze it was 18 months ago, it’s the last four years, and become a hot 2018 trend. society, in the words/captions/ found a passionate audience Jenniffer Taylor’s Girl with “Natural materials, such colours/motifs/patterns used.” and continues as an artistic as wood and stone, are With a large overlap with craft,” explains Robb. everywhere, and concrete’s the clothing and furnishings “We’ve released another finding its way into interior scene, tropical brights are great from best-selling décor and even jewellery still strong. “From Toucans Christopher Hart, Manga design,” says French. to llamas, pineapples to Artist’s Coloring Book: cacti… geometrics are Girl Power!, and see more lending themselves to more new titles all the time. Our contemporary and male sends, ‘basics’ series, including with gold/brass-coloured Drawing, Watercolour foiling taking over from and soon-to-be-released rose gold. The yearn for the Acrylics, has been really magical in unsettled times well-received, and old looks set to continue, with favourites, like Bridgeman’s mermaids swimming their Complete Guide to way into a fantasy landscape Drawing from Life, are where the unicorn has been selling better than ever.” roaming proudly. Nostalgia Robb reveals urban is what it used to be!” sketching’s gaining She says motifs taking interest. “Newly-released us back to the early days Dare to Sketch by of technology, from record Felix Scheinberger. players to retro games, are author of the hit Urban a popular choice for male Watercolor Sketching, looks card designs. “Interesting set to do great things.” developments include several players incorporating z KIDS: CRAFTING wooden elements, while THE FUTURE…. intricate 3D and laser cutting Robb says there’s good news continue to pique interest.” for the future of crafting, with Crafter’s Companion’s continued growth in craft books Sara Davies feels foiling’s set for children. “GMC’s publishing to get even bigger in 2018, The Big Book of Outdoor moving into fabrics and off- Activities by popular bloggers the-page projects, as well as Little Button Diaries, one of many cardmaking. “Crafters across books spearheading this trend!” the board will be loving the Stateside, the five most gilded look! Our gorgeous new popular categories by household foils and transfers will include participation continue to be kids a range of backgrounds, crafts, painting and drawing, sentiments and motifs in a edible arts, paper crafts and variety of styles, giving crafters sewing, with these five sectors the chance to find new and capturing over 70 per cent of creative ways to give their consumers’ spend on crafting. creations a foiled twist.” “We’ve seen steady, long-term growth in edible arts, and sewing and fabric,” says AFCI’s Keri Cunningham. “These categories are beginning to stabilise, while kids’ crafts is seeing year-on-year growth.”

z MAKE-DO & MEND… “I think quilting’s here for a while to come and the development of new technology in this area could really make it a sector to watch in 2018,” says Fleming. “Dressmaking and quilting continue to be key,” echoes James. “Customers are looking to create their own unique outfits to rival what’s available in the mass market.”

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INDUSTRY INSIDER “Our 70th year will be the best one yet” Dani Phillips, Managing Director at Visage Textiles Ltd and The Craft Cotton Company, looks ahead at the year to come

z Tell us about your trend forecasts for We are a little sceptical about the llama 2018 and why? which was very popular last year, but various We see an ever increasing rise in modern takes on this are still relevant, along with the and contemporary designs for 2018 and we newest animal to make its appearance in In our 70th year, our charitable campaign continue to see a variety of scale and 2018…the sloth. This ties in perfectly with will link sewing, giving and education, colours within collections. the tropical vibe! challenging our many friends, with our help, Despite Ultra Violet being named the There will be lots of animal prints in to make and donate pencil cases to needy Pantone Colour of The Year for 2018, we see 2018, and don’t be surprised to see some children and schools for the new school year no obvious colour directions for 2018. We do wearing cute specs which will add a fun in September. forecast a transition in nursery theme twist to designs. There will be less obvious colours which are venturing away from the bird prints this year which we see being traditional baby pastel colours of pale blue taken over by the emerging swan, this ties in and pink. Black and white are being beautifully with nature prints and pretty introduced for Nursery as a staple palettes spring florals and even Christmas designs. with accents of turquoise or peach as a pop of colour. Simple and cute line drawings z What are you currently working on? New form the basis for nursery collections. We launches, campaigns, programmes etc? are expecting a lot of mark making and Licensed character prints with collections z LYKKE… THE sketching on fabric to create interesting including Mickey Mouse, Marvel Characters, NEW HYGGE? textures. Disney Princesses and Harry Potter. Hot on the heels of 2016/17’s Fabric end-usage will continue to range A range of fun and educational designs hygge ‘cosiness’ trend, the latest from quilting, apparel and home interiors. At in conjunction with The Natural History Scandi lifestyle movements the recent Quiltmarket in Houston, lots of the Museum. include the Swedish blood- booths were showcasing their ranges using Groups of quilt collections in pressure-lowering lagom and lifestyle scenes which invited customers to collaboration with well-loved and recognised lykke, the Danish word for buy into the look and feel of a fabric range. personalities. A Cottage Garden by Debbie happiness, which is partly The tropical theme remains very strong Shore and Japanese Garden by Stuart about social togetherness. with flamingo, cactus and fruit icons Hillard. “Crafting, design and décor are popping up on lots of designs. Beach Craft Cotton Company collections almost national pastimes for themes, parasols and lilos are a fun including Moroccan Bazaar, a nautical group Danes,” Hygge/lykke expert, conversational design that we see as an called New England and a fabulous range of Meik Wiking, tells me. He emerging trend. Christmas designs. says Lykke-style “community crafting” can cultivate instant happiness. “You can craft a stronger, healthier community z GOING GREEN based products, such as stuffed by bringing neighbours WITH PLANT LIFE cactuses and plant prints,” adds together over craft projects.” The GA’s Sarah Ward says the the GA’s Chris Workman. FACTBOX botanical products, prints and z Top Drawer, the UK’s leading z  Creativation 2019 will take z MIXED-CRAFT themes trend’s set to grow. z TIME FOR A BAKE OFF! international trade show for place January 17-21 at the FLOWER POWER! “With plants a great hobby for Derek Miller, IHA, says baking and design-led lifestyle brands, “One really positive and the ever-fashionable trends of cake decorating are growing in Phoenix Convention Center returns to London’s Olympia exciting development is that meditation and wellbeing, it’s popularity in the US and Europe, in Phoenix, Arizona: Exhibition Centre between crafters are not being limited becoming more popular among fuelled by TV programmes such www.creativationshow.org 9-11th September 2018: by categories,” explains Robb. a younger generation/millennials as The Great British Bake Off z The Crafty Beggars: www.topdrawer.co.uk “We’re increasingly seeing the who are recognising the health and Internet sensations The www.craftybeggars.tv success of multi-craft books, benefits. Plants are also known to Inspired Home, Passion for z Follow the latest news and z K by Kelly Hoppen is like Hannah Read-Baldrey’s reduce stress and, with a market Baking, Bigger Bolder Baking and new launches @ available from QVC: key spring title Flowerbomb!, value of £5bn, it’s no wonder Nerdy Nummies. “This growth TopDrawerLondon www.qvcuk.com/ bringing new ideas to floral the industry is blooming!” “Our can be seen not only in traditional z Find out about Top Drawer’s KellyHoppen motifs in weaving, polymer Gift of the Year competition’s home and housewares stores, unique JUST A CARD clay, papier-maché, baking, seen an increase in entries but also in craft stores. This campaign in association with z Pavilion Books: embroidery and much more! of the botanical variety and consumer exposure’s combined the Greeting Card Association, www.pavilionbooks.com Persaud echoes the power innovative-thinking companies with exciting product designs an initiative encouraging z GMC Distribution: of flowers in craft. “Floral and are popping up, offering monthly and innovative tools coming from consumers to support www.thegmcgroup.com folk embroidery is huge in delivered-to-the-door subscription manufacturers, including Nordic artisans, small businesses z Search Press Limited: fashion at the moment, and services for plants and plant- Ware, Wilton and Knightsbridge.” and independent shops and crafters will want to recreate galleries: www.justacard.org / www.searchpress.com these looks at home. Our books www.greetingcardassociation. z  Crafter’s Companion: on the subject include Fashion org.uk/ www.crafterscompanion. Embroidery by Jessica Pile and z  co.uk Textile Folk Art by Anne Kelly.” Spring Fair takes places 4-8th February 2018 at the z  Association For Creative Birmingham NEC: Industries (AFCI): http://afci. www.springfair.com global / https://afci.uk/ z  CHSI Stitches, UK’s Trade z To find out more about Meik Show for the Creative Craft Wiking and The Little Book Industry, takes place of Lykke, visit www. 18-20th February 2018: happinessresearchinstitute. www.chsi.co.uk com z  The Art & Antiques Fair z  The Giftware Association Olympia will be held between (The GA): www.ga-uk.org 20–27th June 2018: www. houseandgardenfestival. z International Housewares com/why-you-should-visit- Association (IHA): art-antiques-fair-olympia www.housewares.org

www.craftbusiness.com THE BIG INTERVIEW 29 The Crafty Beggars Bringing Crafting and Upcycling into the 21st Century From soda-can bunting and découpaged watering cans, to world “pomination” with hedgehogs and kissing ornamental frog princes back to life, this creative duo’s imagination holds no bounds!

z Julie Peasgood and Wendy on many surfaces, even glass, Turner Webster, aka The Crafty and can make a humble jam Beggars, talk to Angela Sara jar into a stunning work of art! West about how they became Julie: I really enjoy collage crafting companions over a and have been experimenting cup of coffee, divulge a few of with it on various mediums. I their favourite projects, and made these two pinnies and reveal how their imaginative also revamped an old leather range of ‘crafty cottages’ suitcase – the decals were dies are a sell-out success! great for covering up lots of horrible greasy marks! z What are your childhood I also love découpage crafting memories? - I added some Japanese- Julie: The Ladybird book themed découpage paper ‘Things to Make and Do’ was to a plain plastic watering my bible when I was a child. I can to liven it up a bit! remember making Christmas And I enjoy making up and bell decorations with my younger decorating shelves and drawers brother at our kitchen table, using (to house my endless crafting copious amounts of cotton wool, bits and bobs). I particularly like glitter and a lot of cardboard egg the MDF kits that CleverCut. boxes. We then sold them to co.uk produce. I discovered our (very forgiving) neighbours them through Create and Craft, to make some pocket money! and their kits and Radiance Wendy: I remember making paints are top quality and really papier maché maracas in primary sit well in my crafting den! school and being fascinated by the ‘newspaper and glue pasted z You created The Crafty over a balloon’ technique. I Beggars in 2014 to bring still have them, and for a craft crafting and upcycling into the project which is 44 years old, 21st century. How long have you they are in excellent condition! known each other and when did you become crafting buddies? z Julie – I understand Wendy: We’ve known each other you grew up in a very for 18 years, but it was over a creative and ‘make do and simple cup of coffee and an mend’ environment? iced bun just a few years ago Julie: Absolutely. My mum that we discovered our mutual was amazing and recycled passion for being creative with everything… our old jumpers recyclable materials! Julie had and coats were made an idea for a TV series called into rag rugs and even the ‘Crafty Beggars’ and I was sweet peas in our garden thrilled to be asked to come on were strung up with her board to help develop it. We old tights! She always rapidly produced and filmed encouraged me to make the series, which went out things and was incredibly on Discovery TLC. We now supportive of all my early produce Crafty Beggars for attempts at crafting. Together (on FreeviewHD 93, Sky 539, Virgin Media z Wendy – I gather 269 and freesat 164, along you did ceramics for with www.togethertv. O and A Level? com), which is sponsored Wendy: Yes, I come from by Create and Craft and is The Potteries (Stoke-on-Trent), now in production for its so the school had a fabulous fifth series. For the past pottery department. I loved few years, barely a day making one-off pieces and has gone by when Julie working out the best glazing and I don’t meet or speak strategy, then waiting with to each other. It’s a good bated breath in case an air job we get on so well together bubble had been left in the and are such close friends! clay, causing it to explode in the kiln! My mum still has z How much time do you some of my better pieces. spend crafting/upcycling and what have you been z You’re now amazing all- busy crafting lately? round crafters - which are Julie: We seem to live and your favourite crafts and breathe crafting, upcycling and materials to work with? recycling/repurposing! Lately, Wendy: I love enamel we’ve been busy making samples embossing and the versatility for our own range of dies – a the medium offers. It works unique range of keepsake boxes

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in the form of ‘crafty cottages’, which have completely sold out, for the second time running! We have every season covered and there are masses of variations… in fact, the only limit is your imagination! z Both - You are well known for your innovative and imaginative ideas and have a wonderful knack for cleverly combining traditional and contemporary crafts. Could you tell me little about how you achieve this and the part you have played in the booming craft revival? Wendy: The Crafty Beggars’ ethos is to combine old with new to create something unique and wonderful, so we’re always looking at ‘throw away’ items, thinking “What could we make with that?” It’s just a matter of seeing junk in a different way and exploring all the creative possibilities that it can offer. Also, we happen to live in a society which is increasingly embracing the need to recycle, not to mention the need to save cash wherever possible! This shift in perception of values has made it possible to inspire people and get them to ‘have a go’ at our kind of crafting. z You combine recycled/ unwanted materials with new crafting products to create something that’s completely unique. Which have been a few of your favourite creations? Julie: I love making bunting out of soda cans. E.g. a heart and a bird which I carefully cut out and then added new beads onto the string. I also enjoy collecting shells and driftwood from beaches I visit abroad, and I carved a shell heart from a Pāua shell I found on a beach z Which crafters and I also really admire the work Wendy: Definitely my local charity which featured several hand- in New Zealand, which I then designers inspire you? of gift-wrapping guru, Jane shops! I find more treasures at decorated polystyrene animals – attached to a matchbox. Wendy: Obviously, Julie inspires Means, and Melissa Waudby these places than anywhere else! specifically a duck, an elephant Wendy: I’m particularly pleased me as we work so closely from SimplyVintageDesigns. I also love beachcombing and and a frog! I am passionate with a plain pine picture together! We’re always talking to co.uk, who produces stunning have amassed a huge amount of about animal welfare (I don’t frame I decorated with old each other, brainstorming and vintage creations. pottery, glass and other trinkets eat them or wear them!) and broken pottery and new craft bouncing around new ideas, and which have been put to good many of my crafting projects embellishments. I’m also fond of I think we produce better results z Which are your go-to trade use in many a crafting project. end up having an animal theme. a very manky garden ornament because of it. As a designer shows, stores, markets etc. for It’s always a good idea to work in the shape of a frog which I and artist, Paul Adamiec from crafting and upcycling? Where z Julie – As a prolific travel with images that resonate transformed into a frog prince! Hulton Art Pottery inspires me. do you head for inspiration? writer and presenter, have with you in some way. I recently made a large He is talented and passionate Julie: I get a lot of inspiration your travels influenced your canvas which features a about his work and has been a from Pinterest and Etsy and projects? Have you found any z Julie - tell me a little about seahorse made entirely out charming guest on our Crafty from browsing through crafting countries particularly inspiring? your ‘sock teddies’… of rubbish collected from a Beggars In The House! TV show. magazines and books. Shop Julie: A massive yes – and Julie: My sock teddies are beach in Cornwall. It’s called Julie: I’m constantly inspired windows, art exhibitions and I seem to find inspiration something that I learned to Plastic Paradise and whilst by Wendy’s crafting skills and craft fairs like Crafting Live and everywhere! My iPhone is full make on a ship, from a dear it looks great on my kitchen her ability to think outside the the ICHF shows are fantastic of so many photos… intricately- friend, Mary Stuart Miller, and I wall, it’s a sad reminder of box – she always manages to for assembling ideas. I write painted pebbles and glass from now give workshops teaching what damage we are doing to give the things she creates a everything down in a book and the Scilly Isles, vintage toys from how to make them. I love the our oceans and coastlines. unique Crafty Beggars twist! take hundreds of photos. Prague, lacework from France, fact that they appeal to all religious icons from Alaska, ages and you can create them plaster carvings from Rome, using only one sock, making vibrant material from St Kitts, them perfect for all those extraordinary tiles from Holland, lost, lonely socks that end gaudy plates from Mexico, up without their partners! wrought iron from Marrakech… I feel so fortunate to have z Wendy – Tell me a little about witnessed so much creativity your cards and bracelets…. in so many different cultures. Wendy: I can’t remember the last time I bought a greetings z Wendy – How has your card from a shop as I much love for animals influenced prefer to make my own. And your craft projects? Did you I can spend many a happy make any special creations hour with glass beads and for World Animal Day? broken bits of jewellery creating Wendy: For WAD I wrote a random bracelets both for me Blog for Create and Craft and to give away as gifts.

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z I love your pompom projects we are able to cover a myriad of illustrated in your blog! What crafting mediums, from traditional are your tips for making things like rag rugging, soap the perfect pompom? making and stained glass, through Wendy: I don’t know if I actually to artists who make modern enjoyed making pom poms for clocks out of vintage radios and the Blog but I certainly enjoyed crazy creatures from welded using them to adorn the bags junk metal such as dessert and scarves I made. In the right spoons and bicycle chains! sizes and colourways they can be the icing on the cake. Oh, and z What do you love most they also make great earrings! about being part of the Julie: I love making these pom Create and Craft family? pom hedgehogs – I gave a Wendy: We love the camaraderie. workshop in Grimsby recently (my It’s great to be part of a team and home town) and I couldn’t believe we especially like flying the flag how everyone’s hedgehogs at the big crafts shows where turned out so differently! This we get the chance to be on the little lot are all mine… and are Create and Craft stand and meet about to hibernate for the winter… the people who watch us on TV. z What’s hot right now in the z Do you get a buzz from the world of craft? challenge of presenting live TV? Julie: Okay, I know we are biased Julie: We both get a huge but we are loving working with buzz out of doing live TV. our aforementioned Crafty It’s great fun for us and we Cottages dies! Dies aren’t just also get the pleasure of for card making and we are working with some of the best expanding the possibilities presenters in the business. craft shows or to various filming on’ to empty wine bottles a z You champion recycling. which 3D die creations offer. locations – and NOT ONCE have treat, giving the effect of etched With the increasing interest Keepsake boxes are really z You have a fantastic on- we ever completed the journey glass. We also love the range in upcycling and recycling old gaining in popularity as they screen rapport and work without getting lost, even on of products from Pinflair. items and clothes, how can can be personalised for every brilliantly as a team! Do you journeys that we have made we turn the ordinary into the occasion you can think of. By the spend much of your time countless times. We get into the z How have The Crafty Beggars extraordinary and give our time we’ve finished, we’ll have crafting together at home? car, programme the sat nav and been received in the States? projects the ‘wow factor’? created an entire metropolis! Julie: We do a fair amount of set off, only to chat chat chat and Julie: Very well! We’ve had some Wendy: Read our Blogs on the crafting together and it’s always a laugh so loudly and for so long great feedback from viewers Create and Craft website for z Have any modern crafting lively (yet productive) few hours! that we can’t hear what the sat nav who say they love our Crafty lots of ideas! Glass jam jars techniques in particular We crack open the Prosecco, is telling us - which is usually that Beggars approach to crafting. can be turned into amazing caught your eye? Anything shake the salt and vinegar we need to make a U-Turn! After I think they like the fact that candle holders with the addition you’re itching to try? on the chips, crank up some a year of travelling up to Create we’re slightly bonkers, too. of some trendy material and Wendy: We both own background music and off we and Craft HQ in Peterborough, broken jewellery, and plain old computerised Janome sewing go. When you craft with a friend we recently got so lost on the z What are your tips for picture frames can be turned machines and are dying to it’s amazing how many of the outskirts of the town that our wholesalers and retailers into works of art with the right get going! Machine sewing world’s problems can be solved! lovely friend there (Sam) had to looking to make the most chalk paint and decorative is rather alien to us both so drive out and find us… a bit of a life of the craft revival wave, papers. In essence, you will we have a lot to learn! z Any funny/noteworthy craft- saver as we had a live show to do! and even get ahead of it? always need two things – a related stories that have Wendy: Think fresh and funky really good and solid base z How did it feel to be made happened to you, on or off- z What’s your favourite rather than twee and troublesome. product (this may be a wine Craft Ambassadors for screen? Any crafting disasters? Create and Craft product? Fresh and funky because the bottle from your own recycling Create and Craft TV and what Wendy: We do a vast amount of Wendy: A current favourite is demographic for crafting now bin or a wooden tray from does your role entail? driving together – either getting to the Glitter Transfers which ‘rub includes a massive proportion a charity shop), and good- Julie: We were proud and of young adults. They don’t quality materials to effect the honoured to be asked to take want twee and dated products… transformation (glues, fabric, on the role of Ambassadors “Crafting lifts depression, retro is fine, but old-fashioned paints, embellishments etc). for Create and Craft. They are is not. On the troublesome note, constantly bringing new, innovative increases self esteem and can we are often surprised at how z What would be the main products to market and we fiddly and un-user friendly some message you would like consider them to be the biggest focus the mind, instilling a crafting products are. We like to get across about craft? and the best, and this is certainly sense of calm and wellbeing” high-impact, easy-to-use products Why is craft important? verified by the huge and loyal – those which actually deliver Julie: We are both passionate following they have in the world of JULIE PEASGOOD and do what they say they do! about the life-enhancing crafts. Over the past 18 months, benefits of being creative. we have also seen first-hand how Crafting lifts depression, it’s possible for a corporate giant increases self esteem and can to be kind, caring and supportive, focus the mind, instilling a sense and because of those core values of calm and wellbeing. Good it’s been a pleasure to work both mental health is something to for them and alongside them. both strive for and hold onto, We are looking forward to many and we know what a positive more happy years together! impact the art of crafting can have on this. In fact, crafting z What part have TV craft shows something on a regular basis played in the booming traditional should be compulsory! and contemporary craft revival? Wendy: Craft, to us, means Wendy: One of our biggest aims in having fun and producing producing Crafty Beggars In The physical, tangible products to be House! is to inspire, whether that proud of. It’s a fabulous feeling be inspiring a seasoned crafter when someone comes into to try a new technique/medium your home, admires something or to simply give someone who sitting on the shelf or hanging is new to crafting the push they on the wall to which you get to need to try their hand at making say, “Thanks, I made it myself!” a gift tag. A TV show like ours, which goes out to the nation, is a z Anything else you would great platform to help us engage like to mention? with everyone, whether they are Julie: We have a double page highly passionate or just vaguely spread in Crafts Beautiful interested. And because we have magazine which we have so many guests on our show, had for three years now.

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z We are seeing an invigorating for more meaning in our boom in independent retail shopping experiences. The act and young commercial of searching for that perfect businesses setting up and gift; the narrative into which flourishing across the globe. we buy; the knowledge and HOW TO BE A But what does it take to be a expertise imparted to us along successful shopkeeper in today’s the way; the visual messages complicated marketplace. and sensory stimulation that For my book I have we absorb; and the service we researched and conducted receive along the way – together interviews worldwide, and take on the role of an event. CREATIVE gradually honed the analysis So here sits the opportunity down to just 60 wonderful for creative retailers – delivering examples of independent that craved event through which shops and their keepers which we as consumers can find a represent the dedication, greater level of stimulation for SHOPKEEPER spirit, creativity and strategic the mind, cultural understanding, consideration that I feel and a memorable story with a Lucy Johnstone, author of The Creative Shopkeeper and cultural embody what the contemporary lasting impression. As a result, concept of ‘how to be a creative compelling new retail propositions trends commentator and curator, examines what it takes to be a shopkeeper’ is all about. are emerging across our shopping So here I aim to condense streets, proving a highly welcome successful store owner in today’s marketplace. just some of the wider thinking antidote to a noisy, over-saturated, around the most effective intangible and often fickle digital approach to independent retail world. Where these enterprises in today’s marketplace. are not able to compete with ecommerce in terms of volume, z A NEW AGE OF scale and price, they more than ENTREPRENEURIAL make up for it through quality, RETAILING expertise, service and community This is a time of nimble, efficient - four key factors which determine business models and smart the joy of experience that has long shopkeepers who are drawing attracted and retained customers. on the retailing traditions of previous decades but also z THE BUSINESS OF BEING benefiting from the fast-paced A CREATIVE SHOPKEEPER technological innovations of Writing in 1925, retail pioneer this decade – to build robust, Gaston-Louis Vuitton spoke of adaptable retail brands that requiring “the skills of a stage bring a renewed energy to director” in creating the iconic our shopping destinations. brand’s visual displays. And In our world of commercial indeed this is more the case excess and endless options, now, for today’s independent, where our everyday essentials creative shopkeepers, than can be purchased with ever before – requiring a skilled complete convenience and vision to coordinate a complete limited requirement for mindful jigsaw of necessary activities. engagement, as consumers Like the stage of a theatre, we are increasingly looking shops offer a platform upon

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which to share with audiences a channels of communication. wide range of stories and ideas; So although the narrative and take them on a journey of focus of these businesses discovery. But beyond creating might be on the physical retail a visual spectacle, the theatre of proposition, strong word-of- the modern retail environment mouth is critical. While the shop requires an exceptionally provides the visual draw, the intricate mix of skills – involving necessary sensory encounters careful consideration of and the personal service communication, acute attention experience, digital platforms to every detail, and the ability to provide the engine that powers remain flexible and responsive and casts a wider net. Your to new ideas and demands. website is your shop window, Faced with a most for far larger audiences than complex of marketplaces, the will ever walk past your door. modern shopkeeper needs Dynamic retail concepts need to demonstrate creative to be strategically supported by ingenuity and bold, imaginative online platforms – ecommerce use of modest budgets, and potentially, but certainly draw on a set of skills and website and media platforms – resources that is more diverse ensuring a wider reach, impact, and challenging in discipline connections and recognition. than ever before required. In summary, the modern With potentially only a small shopkeeper must have a truly team, not only do they need to entrepreneurial approach that think and act creatively in terms allows them to be constantly of brand positioning and physical open to change and new presentation, but in the majority influences, curating and of cases they also wear the hats THE CREATIVE SHOPKEEPER steering their business to of business owner, designer and BY LUCY JOHNSTON respond to cultural shifts and producer, as we as manager of stay relevant in a fast-paced the shop, logistics, ecommerce, z Published by Thames & Hudson industry. Referencing theatrical digital activity and marketing. z Hardcover: 288 pages terms again, contemporary To be discovered and z Publisher: Thames and Hudson Ltd; retail business in all its forms coveted in today’s hectic 01 edition (14 Sept. 2017) really must take its cues more retail scene requires not only z Language: English from the ‘improv’ genre than COUNTRYpassion, LOVE CRAFTSa great product AND PERSONAL and IMPRESSIONS 1.2_ADS 26/01/2018 16:17 Pagez ISBN-10: 1 0500519617 from a fully-staged, perfected great presentation, but also a z ISBN-13: 978-0500519615 production – in order to sustain clear strategy and well planned z Product Dimensions: 20.3 x 3.3 x 25.9 cm and thrive in this exciting but execution across multiple complex commercial landscape.

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Paul and Modelling for the future Valerie Dearing, directors Valerie Dearing, director of Newclay Products Limited, tells us of Newclay Products about the company and their plans for the future Limited

z When and why did you move z How important is it to you that number of our customers are to your new premises in all your product is from Britain? wanting to ‘Buy British’ again. Cavalier Road? We could have most of products We moved between October made in China, or elsewhere, but z What changes have you seen in 2015 and March 2016. Our we are proud to support the British the industry since you took over NEWCLAY PRODUCTS 1.4 2 col_ADS 25/01/2018previous 15:04 premises Page 1 were only economy so all our products are the business in 2006? half a mile away but they were made in our own premises in Suppliers into the educational rented. The working Devon. One of the major market have become increasingly environment was poor and we advantages of this is our cost-conscious, particularly with did not want to invest in a manufacturing processes are modelling clay. We responded to property we did not own. The under our full control at all times, this in 2013 by introducing a property we have purchased at helping us to ensure our products Newclay product range targeted 7 Cavalier Road is brighter and are of the highest quality. It also specifically at the schools market. more modern than our old means we can be flexible with lead It is doing very well and sales show building, and we have been able times, especially for last-minute the products are the right quality at to implement improvements to bespoke orders. We like to think we the right price. Although sales of production efficiency through a are doing our bit towards helping our original, high quality modelling and services quickly, as well as z Fifty years and the company is better layout of machinery and Britain redevelop its manufacturing clay, Newclay, have reduced easy access to documents such as still going strong what plans do equipment. skills and we find an increasing slightly it is still very popular, safety data sheets and instruction you have for the future? especially with professional leaflets. Over the next few years, we would modellers and sculptors. like to develop our presence on z How did the relationship with social media and the internet, z How far has the internet and Aardman Animations come about? using fresh new content to social media changed things? Quite simply it was because provide better product Social media has yet to have any Newclay Products was making (and information, ideas and tips on noticeable impact on the business still does make!) what Aardman using our products for modelling but that might be because of our regarded as the best quality and animation. We would also like relative inactivity due to limited non-setting modelling material of to utilise the work of some of our management time. We have its type suitable for use under wonderful modellers who run followers on Twitter and regular studio lighting, where it is needed to blogs and provide videos on visits to our Facebook page but remain as firm as possible during YouTube. these do not result in significant filming. This involved Aardman Many of our products are not new business. The internet has switching to our own brand – as well known as we would like, had much more impact. We are Newplast – around 1997 and they such as our polymer clay, Uro. It easier to find for new and existing have been using Newplast ever is the only British-made polymer customers, particularly from since. They always specify clay and we would like to promote outside the UK, which has led to us Newplast for use in their animation it. We also hope to find more sending products everywhere from or modelling workshops and distributors for our products Iceland to New Zealand. The regularly recommend it to anyone beyond the UK. We now have a internet also allows us to provide enquiring about suitable materials distributor for Newplast in more information on our products for use in stop-motion animation. Australia so that is a start! Get social and boost your business z Juliet Bernard was the founding z WHO IS YOUR CUSTOMER? editor of The Knitter and now Different social media platforms attract different works on the marketing and PR for age groups. For example, Facebook tends to work brands such as Stylecraft, KnitPro on the over 30s but is particularly good for older Newclay Products makes high-quality and UK Hand Knitting. She also customers, whereas Instagram is great for the modelling materials for all ages and teaches workshops across the country younger age groups abilities, including: and has a successful blog called A Kingfisher Morning, where you can follow her adventures in z CONTENT knitting and crochet. What is it you want to tell your existing and potential • Newplast – in traditional layered bars, customers about you and when do you want to used and recommended by Aardman z WHY IS SOCIAL MEDIA IMPORTANT communicate with them? Why not look at your • Newclay – air-drying and kiln-firing clay TO YOUR BUSINESS? business year and find all the key dates you want to When I speak to people about using social media get in touch such as Mother’s Day or Yarn Shop Day. • Finger Soft – a fun playing dough to build and support their businesses I often Then you can easily see the weeks where you need • Air Dough – a light clean dough hear the comment ‘isn’t it just cats doing silly to come up with other interesting things to tell them. things’ or ‘that’s going to take up too much time.’ Content also works on different levels. Your blog Bespoke services are available for your Yes, there are quite a lot of cats, but the time gives you the opportunity to go into detail about a invested can really benefit independent craft product or technique. Facebook gives you the space own products, labelling or kits. retailers. to let them know about offers or interesting things Contact us for a brochure through our In a recent survey we undertook on behalf of you have spotted to share with them. Instagram and website, or by email at: UK Hand Knitting we discovered that the Twitter are for quick, punchy messages. retailers who were performing best were those [email protected] that had really understood the value of building a z PLANNING or phone on 01626 835 700 community around their business. Social media If you find it hard to write a blog post each week or is a vital tool in achieving this. It helps inform come up with ideas for, set aside some time each your customers and builds loyalty, as well as month and write lots of posts to fit in with your helping them to understand all you have to offer calendar. There are some great free tools out there, – not just the products they buy, but your such as Hootsuite, that will allow you to schedule customer service and expertise. But, if you don’t posts way into the future, which leaves you free to manage your social media properly it can concentrate on your shop. For Instagram, we use a become overwhelming and bewildering. There tool called Onlypult, which you do have to pay for. are so many platforms to consider with your The advantage of scheduling Instagram is you can blog, Facebook, Instagram, Twitter and even photograph lots of items in one go and publish Snapchat. over several days, generating interest with the Here are some tips you might find useful: minimum fuss.

www.craftbusiness.com SEWING 35 Sewing is still soaring! Wendy Gardiner, Brand Ambassador for the McCall Pattern Company, examines the importance of stocking paper patterns z The craft of sewing continues z IT STARTS WITH patterns include take the Simplicity to soar which is great news A PATTERN maker through the process of Pattern for those that supply the Paper patterns are the first construction – from which pieces 1586 products and of course must-have step for most to cut for each view, how to lay for those that love to sew sewing projects so stocking them on the fabric for optimum whether it is dressmaking, them makes sense for any fabric use, to illustrated step sewing for the home or the fabric, haberdashery or sewing by step construction notes. increasing market of costume machine retailer. “Patterns are a The tissue pattern sheets making and bag making. great add-on to enhance sales include all the pieces needed and As a retailer, this is a of your core products” said Sue are printed with yet more useful bandwagon definitely worth Haft, MD of The McCall Pattern information to make construction jumping on! The Great British Company. “Your customers look easier. These include notches to Sewing Bee Live exhibition last for sewing and patterns help match up fronts to backs, darts, year was a huge success with sell you provide a one-stop shop pocket, button and zip placement, out Super Theatre presentations for all your customer’s sewing waistline and bust point marks every day and an extensive needs. And of course patterns so the maker can see where programme of workshops that just keep on giving because the pattern should fit (and with were also completely sold out. customers often make the same Vogue Patterns, Butterick and Whilst there still isn’t any concrete pattern again – thus returning McCall’s these points include news about a new TV series, the for more supplies of fabrics, finished garment measurements trend to sew continues growing. thread and haby. Plus of course, so they can see what size the new seasonal designs keep your finished garment will be) plus customers coming back ensuring lengthening and shortening lines increased foot fall,” she added to adjust the pattern and more. There are lots of pattern companies offering a range z BE SIZE WISE of patterns, including some One area that people do independent companies with find difficult to get small selections and of course, the their heads around big commercial companies who is the pattern sizing. have produced paper patterns Pattern sizing is likely for years. The McCall Pattern to be a larger size than you company distributes four brands are in ready to wear so it of well known patterns including is vitally important to take Butterick, McCall’s, Kwik Sew and body measurements and Vogue Patterns and Simplicity use these as your reference Limited distribute New Look, to determine which ‘size’ FACT FILE Burda and of course Simplicity. to cut out. Armed with this These big brands have patterns knowledge you can help your SEW MAGAZINE made with enormous expertise, customers choose the right z A readership of 120,000 z A distribution of 45,000 z The magazine has “The tissue pattern sheets been going for 9 years z Estimated giveaways include all the pieces needed are worth around £30,000 a year. and are printed with yet more z Runs the popular useful information to make British Sewing Awards z Exclusive deal construction easier” with Simplicity for free dressmaking longevity and provide amazingly pattern and ultimately make patterns every issue extensive ranges covering just something that will fit them – worth up to £8.15 about everything your customers and not have to compromise z 58% of readers would ever wish to sew! as so often happens with shop subscribe or buy bought clothing. For tops, jackets every issue z WHAT’S IN A PATTERN and dresses patterns are picked z 64% of readers describe It might look like just a bag of by the bust size, for skirts and their sewing skill as paper but it is so much more than trousers, choose size by the hip intermediate level that! Firstly the envelope front measurement. And remember, z 81% of readers shows the designs and alternative as all the patterns are multi- would rate Sew as views included in the pack size, those that are a different good or excellent whilst on the back is a complete ‘size’ for hip to waist, simply cut value for money ‘recipe of ingredients’ needed from one size line to the other. z More than 50% to make the designs as well as of readers have how many pieces are included, z A PATTERN FOR bought a product line drawings to show details of EVERYONE advertised in Sew zip placement, darts etc, fabric Each pattern brand has a huge as easy dressmaking and lots archives but resized to suit suggestions, a size guide and collection of dressmaking of designs suitable for stretch today’s figure shapes plus Learn SEW SATURDAY finished garment measurements. designs for women, men and fabrics. In the Simplicity stable, to Sew, Easy to Sew and plus z 200 plus stores All useful information to children with Vogue Patterns New Look is known for simple size patterns and in Simplicity, a took part help your customers make including an extensive range lines and classic style, Burda selection called Pattern Hacking z Sew Magazine reached an informed decision as to of Designer collections from has a European influence and designed to be customised. 120,000 people for what to buy and what size to internationally known fashion Simplicity has an extensive the campaign make to suit and fit them. designers. Butterick and selection for all the family. z STOCK OPTIONS z The industry social McCall’s also include craft and There are also special McCall’s and Simplicity offer media reach was z DETAILED INSTRUCTIONS home décor patterns and Kwik categories, such as Vintage which various stock and mail order 5,087,098 The accompanying instruction Sew specialise in funky and are authentic designs chosen options and can tailor them sheets that all commercial quirky craft projects as well from patterns in the companys to the size of your store.

www.craftbusiness.com 36 RETAIL

2018 PREDICTIONS New Ways For Retail In The New Year Ian Tomlinson, founder of RetailStore, gives his predications of what will be hot trends for retailers in 2018

z 2018 is here and the business designs such as iris scanning, but will require a more flexible their customer experience. will invest in digital channels outlook for retailers is looking fingerprint verification and facial approach by retailers, such as Data from British Independent to match the experiences positive despite what people recognition as a quicker and strategically targeted locations, Retailers Association showed that would be identified with may think. The New Year retail more secure way to purchase. markets and formatted store that across independent retailers during in-store shopping. And will be driven by technological Payment transactions will designs to be successful. more shops were opened than as a result, the gap between advances and payment also be rated on how easy Big-box stores are out and were closed in the first quarter of leaders and lagers will widen transaction capabilities, small- and quickly an item can be small-format stores are in. 2017. 2018 first quarter results if organisations fail to master format shops will be in and purchased, allowing consumers Competing with online is harder will identify whether retailers their omni-channel approach. ‘big-box’ shops are out, vast to purchase things online as a than ever before and as a result who choose to modernise their amounts of attention will be given guest without the necessity to many small-format stores have physical store approach and z RETAILTAINMENT to the omni-channel experience sign in or become a member. materialised over the last few follow their consumer habits, ADVANCES making it now a necessity to Additionally, “Buy” buttons have years, offering a more solid become more strategic in their A study found that 75 per retailers over a novelty. All of that been popping up across social approach to opening a physical plans, and downsize to move cent of companies said and the retailtainment in-store media platforms including store for retailers. Consumers away from traditional styles their top objective was to experience will be at the forefront Twitter, Pinterest, Instagram and no longer want endless aisles will in fact find themselves improve customer experience. of CEOs minds for long-term Facebook. The influence social and an overwhelming selection thriving in today’s conditions. Retailtainment is an element that survival. Here’s our breakdown media has on consumers to of products and items to get has transformed the consumer of how to build up in 2018: follow and purchase the latest lost in. Downsizing to a small- z FULFILLING THE shopping experience globally. trends is expected to intensify, format store not only offers OMNI-CHANNEL We’ve seen retailer Urban z PAYMENT TREND meaning that retailers need survival but an opportunity to APPROACH Outfitters buy a pizza chain and Technology has opened the door to consider further ways they reduce overhead costs whilst Flawless execution, online and several fine-dining restaurants, to a new age of purchasing and can reach out and capture adding some small-town charm, offline, of the brand will continue pop-up boutique cafés in shops, has altered the payment path their audience by offering more attracting new crowds in with the to dominate the latest retail trend pop-up Kylie Jenner stores for transactions, turning it into convenient and quicker ways to smaller more approachable sized in 2018. 2017 was the year that and trucks, Topshop DJ’s on the ‘Internet of Things’ era. purchase hot on-trend items. store, and also giving retailers the retailers realised there was zero a weekend, celebrity guest As online purchases soar margin for error. It’s been an appearances during week and purchasing is made easier, extremely unsympathetic year nights, amongst a whole lot payment methods have also “Bricks and mortar stores have for slip ups and inaccuracies of other entertaining things. been catching up thanks to the made by the retailer. The fast Additionally, retailtainment is advancement in transaction evolved over the past decade rate retail is moving at, the need continuing to reinvent commerce capabilities that the internet meaning that one-size no for automation, and a seamless and has changed consumers and technology have created. experience is essential in order expectations when they enter Frictionless payment plays longer fits all. It’s down to the to survive. The entire customer a physical store. Parting with a key component in today’s experience through all channels their money requires a whole shopping experience, amongst retailers to invest and create a needs to be a unified one and lot of effort to be made by other things. We have seen communicate the brands the retailer, but retailers have contactless payment, including brand experience that their experience impeccably. found that introducing lifestyle mobile payment such as Apple 2017 Global Customer elements and creating a unique Pay, grow radically as the need targeted consumers will enjoy” Experience Benchmarking Report shopping experience is proving for convenience and ease from by dimension data revealed to have a positive effect in pulling consumers remains a dominating z BRICKS AND MORTAR ability to target demographics that many businesses were consumers away from online factor in retailing today. TO FLOURISH more effectively in areas without facing an ‘uncomfortable truth’ purchases and back in-store. Consumers are shifting It’s been portrayed over the last the huge outlay of cost that when it comes to the digital More and more brands are towards wireless devices using couple of years that the end is a larger store would entail. transformation of their customer incorporating daily aspects of life voice interfaces to order and near for bricks and mortar stores, Although brick and mortar experience. The report found that into an experience, with healthy pay for items, such as the however, we disagree. Bricks stores may have resented an overwhelming majority (89 lifestyle elements like yoga and Amazon Echo. Euromonitor and mortar stores have evolved technology advances, it will per cent) of organisations claim health cafes. These in-store Internationalestimate that nearly over the past decade meaning however play a significant that the customer experience experiences and innovative 81 million wireless speakers that one-size no longer fits all. role in their successful. Cloud is critical to their survival concepts provides consumers will have been sold worldwide It’s down to the retailers to invest based systems will fuel the rise and a top strategic priority, with enough incentives to buy in 2017, with a growth of 84 and create a brand experience of physical stores, providing yet over half (51 per cent) of into the brands experience per cent on top of that between that their targeted consumers the opportunity to launch respondents are failing to act. and has the potential to gain 2017 to 2021. Companies will enjoy. Innovative stores will and thrive quicker, and make Indeed, the blurred lines a loyal brand following. have also been working with continue to emerge, we expect opening a shop easier than between online and offline It does however often require biometric information to retailers to experiment more by experienced ever before. sales means that having a view into the future for the further enhance the shopping offering exciting and creative As retailers catch up with an ‘omni-channel strategy’ brand and to be a successor, experience using payment concepts to the consumer. the demands of consumers and is no longer a novelty yet potential long-term commitments methods with more technological New store layouts will appear come up with ways to improve a necessity. Retail winners need to be made by the CEO.

www.craftbusiness.com YARN SHOP DAY 2018 37

KnittingTours.com said: “KnittingTours.com is delighted Yarn Shop Day is back to be a sponsor of this year’s Yarn Shop Day Celebrations! Local yarn shops and yarn producers have always been a feature of our tours, Yarn and better than ever Shop Day is a great initiative to encourage more people to visit their local yarn shop Get ready to give your business a boost again in 2018 and we are glad to see KNIT PRO 1.4 2 col_ADS 23/01/2018 09:31 Pagethem 1 being promoted.” ​New for this year also is z It’s that time of year again FREE OF CHARGE to the Yarn Shop Day raffle, it’s to be thinking about joining participating retailers when brand new for this year and is up for Yarn Shop Day 2018 they place a carriage paid being launched to help increase – and there’s lots on offer. order prior to Yarn Shop Day. sales for retailers on the day Now in its fifth year, it There will also be packs of and to create another exciting returns on Saturday, May 12. free project bags available element to the event. Each shop It was launched in 2014 to retailers placing slightly that signs up will receive a set by leading publications larger orders, which they number of tickets for customers Let’s Knit and Let’s Get can either sell or use for to find or earn ( such as first x Crafting, and last year more promotional purposes.” amount of customers on the of winning ticket numbers will KING COLE 1.8 2 COL_CRAFTS BUSINESS 23/01/2018 09:31 Page 1 than 200 shops took part The British Wool Show day will receive a raffle ticket also be posted online. Prizes will throughout the country. added: “We are thrilled each). On Tuesday, May 15, the include yarn bundles, a spa day, Feedback from to be a sponsor of this Yarn Shop Day team will draw, show tickets plus much more! retailers included increased year’s event which ​brings via a live video on Facebook, the Stores can sign up online footfall, boosted sales together crafters of all winning ticket numbers. Details at the Let’s Knit website. and in some cases their ages to celebrate their love best day of trading ever. of knitting, crochet and Participating stores are woolly crafts. It’s a fantastic encouraged to host an event by opportunity for retailers doing something special on the to showcase their latest yarn day, such as offering discounts, and product ranges and have running competitions, holding fun! arn Shop Day is one of workshops or knit-and-natter the most anticipated annual sessions, hosting book signings, events in our industry and giving away goodie bags or by continues to boost the interest simply offering tea and cake. and excitement around craft.” Sarah Neal, editor of Let’s Knit magazine, said: “After the roaring success of last year’s Yarn Shop Day, retailers have been beating a path to our door to sign up for this year’s event. Each year the campaign gets bigger and better, cementing its position as the largest retailer event on the industry calendar, and proving itself to be both morale-boosting and lucrative. We’re certain that Yarn Shop Day 2018 will build further on that great reputation.” Sponsoring the event this year are the The British Wool Show, Vanessa Bee Designs and Knittingtours.com. A spokesperson for Vanessa Bee Designs said: “We are very excited to be sponsoring Yarn Shop Day in 2018. Yarn Shop Does your Shop have a Day is a brilliant opportunity for retailers to get a big boost Craft Department? in trade and new customers. Many of the participating Have you thought about adding retailers stock our products all Knitting Supplies to your store? year round, and this is a great chance for us to support them For 1 metre of space, you on this very important day. could have the Yarn as “We will be offering a unique shown in the picture, plus personalised Yarn Shop Day 20 Pattern Leaflets and a mug. These will be available selection of Needles. Total Cost = £743 Total RRP = £1571 Total Profit = £828 Stand, Pattern Book & Needle Rack all supplied Free of Charge with order. CONTACT US ON: Visit us at STITCHES, T: 01756 703670 FEB 18TH-20TH, E: [email protected] STAND 12D24. W: kingcole.com leave your details with Join us on Social Media us to receive 5 FREE patterns.

www.craftbusiness.com 38 RETAIL Add a ‘spring’ to your shop Sara Davies MBE, founder of Crafter’s Companion, examines how to make the most of Easter and Mother’s Day

z Spring is getting closer and as the evenings get brighter and the weather gets warmer, two key occasions are just around the corner. In March we welcome Mother’s Day, and within a few weeks Easter will be here, online store, the same rules z GIVEAWAYS CREATIVE BEADCRAFT 1.4 3 COL_ADS 25/01/2018 15:03 Page 1 meaning there is lots of crafting apply! If you can, set up a page Another great way to get your fun to be had. But, how can you dedicated to Easter or Mother’s customers in the mood for make sure you’re getting the Day, so visitors can quickly the occasion and one that is most out of the spring season? spot what they’re looking for. particularly good for encouraging Well, here’s my quick guide to online engagement is giveaways! getting your retail activity right z SAMPLES A month or so in advance, over the coming months. Spark inspiration amongst have a Mother’s Day or Easter your customers by having a giveaway. Not only will this get z THEMES few project samples laid out in people thinking about their own For starters, theme your your store for these occasions. projects but will help to create displays! Make sure you have You never know, they may have a buzz around the occasions your key products for each popped in for something entirely early on, giving you more time occasion on show, either in a different and these examples to promote your wares. wonderful window display or could get their imagination another prominent location flowing and encourage them z VOUCHERS within your store. This will help to buy! Make sure you utilise Finally, give your customers less seasoned crafters who these samples online as well, the opportunity to purchase may be looking for something take good quality photographs gift vouchers for your store to new to try to easily get a feel and pop them on social media give as presents. You could for new ideas. If you run an to publicise your products. A even sweeten the deal with the step-by-step guide could also chance to win a free gift with inspire visitors to buy a bit more, every gift card purchase, which so think about which projects means your customers could will catch your customers’ eyes! be treating themselves too. So, there you have it, my top z WORKSHOPS tips for the spring season! Now An alternative way to encourage where are the Easter Eggs…? crafting around these events is to hold themed workshops for each occasion. You can make them • Over 7,500 quality beads, findings, tools and accessories quick and easy to help introduce beginners to a new crafting • Very competitive trade prices technique or create a longer, • Dedicated wholesale website for trade customers more complex project run over a couple of sessions to encourage • Huge selection of Czech glass beads repeat visits to your shop! You • Czech and Japanese seed beads could also host an ‘event’, instore or online, boasting a ten per cent • Loose beads, strings, hanging tubes and candy tubes off offer for Easter or Mother’s • Retail-ready packs, strings and hanging tubes Day products for a limited time only. Incentives are always a • Starter Selections quick-win for boosting sales! • Friendly service and advice • Please quote CB0218 for your free trade pack

www.creativebeadcraft.co.uk 01494 786924 [email protected]

www.craftbusiness.com RETAIL 39

Stamp your love for Mum ImpressArt’s Laura Avitabile tells us how to get the most out of Mother’s Day

z Nothing says “I love you, Mom!” like a handmade gift. Perfectly suited for Mother’s Day Gifts, ImpressArt has recently launched Charlotte, a new ultra-feminine letterset that can be used to create uniquely elegant designs. Antiquated are the days of your customers creations for dreaming up fresh new over produced engraved and apart from the rest. designs and can be used machine stamped jewellery. The Henna Mandala Stamp creatively between words, Consumers are looking for Pack is ideal for creating letters, sentences or with other one-of-kind pieces that have intricate, stylized pieces and design stamps. that extra special touch of can be combined with other With an arsenal of letter, originality. The imperfect, mandala packs and design number, design, and texture ELIZABETH CRAFT 1.4 3 col_ADS 25/01/2018 15:41 Page 1 handmade look achieved from stamps. stamps, your customers are hand stamping is the ideal style Hearts, always a maker guaranteed to wind up with a for any Mother’s Day gift, favourite, have a new addition one-of-a-kind creation each and whether your customers are in to the family. The Outlined every time you stamp. the business of creating Heart Design Stamp is a simple Visit ImpressArt.com to jewellery, gift tags or other motif that would be great to add view these new items along unique handmade items. to a piece of Mother‘s Day with the entire ImpressArt In addition to the beautiful jewellery on its own or between product range. Charlotte Letterset, ImpressArt names or initials. has just launched some exciting Last but not least, the new design stamps that will set Arrows Stamp Pack is perfect

“Spark inspiration amongst your customers by having a few project samples laid out in your store for these occasions”

www.craftbusiness.com 40 EASTER Eggciting crafting trends for Easter Hobbycraft give us their take on what will be more enticing than a hot-cross bun

z KEY TRENDS to bring a bit of spring into the What would Easter be without home, hanging them on one of an egg hunt? Hobbycraft Hobbycraft’s signature white foresees Easter egg hunting trees to make a greater impact. being bigger than ever before as customers look to make Personalised Eggs this year one to remember by Easter simply wouldn’t creating extravagant egg hunts. 3be Easter without Hobbycraft predicts that Easter chocolate eggs and Hobbycraft wooden signs and windmills for predicts that this year, Easter egg hunts will also be creating and personalising big for 2018, as customers aim eggs will continue to grow in to make it especially easy for popularity. Hobbycraft has guests to navigate and celebrate. everything customers need to The traditional Easter basket will make chocolate eggs; from continue to be a key trend and egg moulds in various sizes this year Hobbycraft confirms and shapes. For those who that they’ll be bigger and better don’t have a lot of extra time, than ever before – with florals Hobbycraft suggests buying and pastel colours dominating. piping bags and icing to personalise a shop-bought egg. Easter Baking Baking a treat for a loved Easter Wreaths 1one is a great alternative Wreaths aren’t just for from the traditional egg, and at 4Christmas! Hobbycraft Hobbycraft there’s a whole range reveals that homemade wreaths dedicated to creating Spring for Easter will be a real trend for and Easter cakes, cupcakes, 2018. Hobbycraft has wreaths biscuits and macarons. Getting in all shapes and sizes, so creative in the kitchen has dressing the door with the most never been easier; Hobbycraft fabulous on-trend florals this suggests using anything from Spring has never been easier. rabbit cake trays to piping Other embellishments to try nozzles to create amazing and include pom poms, glitter eggs intricate flower icing for Easter. and ribbons on a wreath blank.

Home Décor Easter Bonnets Spring is the time to get And not forgetting the 2cleaning and spruce up the 5iconic Easter bonnet home, so it’s a perfect time of which is a trend that is currently the year to get crafty and create big again in America. With some seasonal additions for the everything from plain bonnets home. Hobbycraft confirmed that and embellishments, ribbons fillable egg baubles are expected and decorations, customers can to be a bestseller this year - a key keep it safe with a traditional trend is set to be filling them with Easter look, or go for a modern artificial moss and pastel eggs fashion inspired twist. NINE EXCELLENT EASTER FACTS z Every child in the UK receives jellybeans used to fill the z The tallest chocolate an average of 8.8 Easter eggs hollow centre of Easter eggs, Easter egg was made in Italy every year and that’s enough to circle the in 2011. Standing 10.39 globe three times over. metres tall and weighing z In 2007, a Faberge Easter 7,200 kg, it was taller than a egg covered in diamonds sold z The name Easter owes its giraffe and heavier than an for almost £9 million. origin to Eostre or Eastre, an elephant. But Portugal is the Anglo-Saxon goddess of light home of the largest z When people eat a chocolate and the dawn who was decorated Easter egg, which Easter bunny, 76 per cent bite honoured at pagan festivals reached almost 15m in off the ears first, five per cent celebrating the arrival of spring. height and 8m in diameter go for the feet and four per cent when it was made in 2008. opt for the tail. z Sales at Easter time make up ten per cent of UK chocolate z The world’s most popular z In the USA, 90 million spending for the whole year. egg-shaped chocolate is chocolate bunnies and 91.4 Cadbury’s Creme Egg. billion eggs are produced each z The UK’s first chocolate egg Workers at Cadbury in year. At Easter, Americans also was produced in 1873 by Fry’s Birmingham produce 1.5 consume more than 16 million of Bristol. million of these every day.

www.craftbusiness.com PAPERCRAFT 41 Stock up on batch making essentials Claire Hamer, trade sales manager at Hunkydory Crafts Limited, looks at what you need to attract multiple card makers ENVELOPES 1.4 3 col_ADS 23/01/2018 09:29 Page 1 into your store z Batch making cards is z COLOURED CARD becoming increasing popular It’s important to have a good with papercrafters and as selection of coloured card but retailers it’s great to identify what also to keep the colour range equipment is needed to achieve available so that customers this to be able to offer this can get more of the same your selection current, as well as z OCCASIONS service to your customers and colour when necessary. Core keeping a small range of basics It could be anything but also what advice to give those colours are key but also keep such as ornate frame dies that predominantly Weddings, wanting to create large volumes an eye on trending colours, will cover many occasions. Engagements, Christenings and of cards. If you can become a key especially for seasonal makes. Similarly electronic machines Christmas are where people batch supplier for customers wanting to can cut the same element make their cards. With this in mind, do this then you’ll have them z RIBBON AND TWINE multiple times in one go. Don’t stock colours and sentiments that coming back regularly and their Consider stocking ribbon that forget to stock replenishment cover these occasions. basket spend is likely to be high. matches your coloured card to supplies for the machines. Other crafters may be making The most important make designing those cards for lots of the same card, or similar considerations in making the same mass production even easier. z ADHESIVES designs to sell, so ensure that card more than once is the time it Stock solid colours rather than Don’t forget to have a good range you’ve covered as many bases takes to make each card and how lots of patterns, so that they are of adhesives available for your as possible. accessible the materials are. more versatile and less themed. customers. For those making lots of cards it’s a cost versus ease z ADVICE z CARD BLANKS z MASS EMBELLISHMENTS of use dilemma, but basics such Keep it simple and make sure Most people making large For crafters making the same as finger-lift double sided tape it’s possible to easily replicate quantities of cards will want to design multiple times, they’ll and foam pads are always a go the design, especially when start with a pre-scored good need the same embellishment to for any serious cardmaker. you’re on the 100th card. quality card blank. Personally I’d for each card. Stock adhesive suggest a 300gsm cardstock gems, pearls and flowers in that’s able to take stamping and colours that match your card inking. It’s almost impossible and ribbon. You’re making it to stock every size and colour as easy as possible for your required, so concentrate on customers to make stylish cards. white and cream and the most popular sizes such as A6, A5, z STAMPING 6” x 6”, 5” x 5”. To ensure you This is a great way to replicate can offer alternative sizes stock the same design over and over A4 or A5 card of the same again with a relatively small weight and quality, so that investment. Stock designs that crafters can make their own can be stamped in a couple card blanks if they wish to. of steps and don’t necessarily need colouring. This will make z ENVELOPES the process much quicker. Quality envelopes are important Stamping platforms are for that perfect finish. Stock them making batch making of cards in the same sizes and colours as much simpler and quicker for your card blanks. Look to offering stampers. They’re worth the multibuys on buying the cards investment if you want to line up and the envelopes together. designs precisely or if you struggle with stamping in general and they have been 2017’s must have tool. When choosing stamps to stock look for designs and sentiments that offer the most versatility. Don’t forget to stock good quality ink too.

z DIE CUTTING Whether it’s manual die cutting or electronic both are great ways to replicate the same elements multiple times. Larger format manual machines are great for getting many elements cut on one pass through of the machine, saving time and effort when cutting multiple pieces for a design. There’s so many dies in the market, which ones to stock can be a tough decision. Keep

www.craftbusiness.com 42 RETAIL

z Forty-three per cent of Easter and Mother’s Day are the millennials have never perfect time to put ‘pen to paper’ sent a handwritten letter, and send a little personal note thank you card or parcel It’s time millennials put to friends, families and loved to someone they know. ones. Retailers can capitalise Research into the nation’s on this by creating impactful communication habits has in-store displays of cards and revealed that sending handwritten notelets, merchandised alongside letters, thank you cards and beautiful, colourful, writing surprise parcels is a dying art pen to paper products to inspire shoppers. amongst millennials. Due to the “Metallic pens, such as our CRAFT CREATIONS 1.8 2 col_ADS 08/11/2017unstoppable 13:10 Page rise 1 of smartphones metallic markers, are ideal for and social media apps people Everyone likes to receive a hand-written letter but some people writing cards and gift tags. Our are communicating more than new triplus broadliner is also ever, with 42 per cent admitting just can’t be bothered. We look at the research into millennials’ a great writing pen. Notes can to texting their friends every be written in attractive colours day and over 208,000 pictures writing habits. or perhaps cards could be being posted to Facebook embellished with hand-drawn and 65,000 images posted on detail. It’s definitely the perfect Instagram every single minute. confusion as to how the someone they know, over a text But there are ways to opportunity to let your imagination As a result, the art of younger generation want to or message on social media. bring the millennials back to and creativity run wild.” physically posting something to a communicate because, despite Receiving a surprise parcel from the fold and pick up a pen. Psychologist Dr Saima loved one is dying out with 40 per 43 per cent never having sent a a loved one was also ranked as Rachel Owen, Marketing Latif said: “Digital forms of cent of millennials confessing to letter, card or parcel, 80 per cent the thing most millennials would Manager, STAEDTLER (UK) Ltd, communication often comprise never having sent a handwritten are sad that these aren’t sent as be most excited to receive from a said: “At STAEDTLER, we’d agree of short phrases and emojis letter, 46 per cent have never sent much any more. Eighty-one per friend or family member above all that sending physical letters and to express what we mean. The a surprise parcel and 42 per cent cent of those surveyed also said other forms of communication. cards seems to be dying out effect of abbreviated forms of have never sent a thank you card. they would feel more excited Most tellingly, 75 per cent of which is such a shame. There’s communication is that emotions The study by ipostparcels if they received a package millennials agreed that sending nothing like receiving a card or and feelings cannot be expressed also discovered some or a letter in the post from physical forms of communication letter unexpectedly in the post. It’s as effectively and can sometimes strengthens relationships and such a simple gesture and so easy be misconstrued. Unfortunately shows you care more about that to do, yet it has terrific impact. this can trivialise our relationships person yet 40 per cent said that “Valentine’s Day, birthdays, making them more superficial it takes too much time and 30 weddings and other rather than strengthening them. per cent said that they’re too special occasions “On the flip side, sending a lazy or can’t be bothered. during the year like parcel or letter creates the type of connection that digital communication often cannot. Receiving a parcel or letter from someone we know makes us feel instantly loved because we appreciate the time and effort that has been put into creating it. These forms of communication create memories, as people often keep letters and cards and look back on them years later, whereas digital communication is often deleted or discarded.” So make the most of this and play up the keepsake and memories aspect of presents, cards and letters. Boxes to hold letters, ribbons to tie them up and all the best and colourful stationery associated with holidays and special occasions to help push them back to the pen.

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Hours As... 24 Caroline Buchwald Caroline Buchwald, creator, designer and owner of Pewter Concepts, tells us about her day z What time do you wake up and what does your pre- work routine look like? My alarm goes off at 6.30am and I must admit to hitting that snooze button a couple of times during winter. Summer is so much easier! I check e-mails, messages, my Etsy shop and take a quick look at the news headlines. z How did you come One of the best e-mails to work in your I receive every morning is a current position? new motivational quote and I have always worked in the that really works for me. I’m design and creative industry. I a very positive person and I was a kitchen designer for many like that a couple of words years and then owned a franchise can give me an extra boost. where we taught creative skills development to young children. z You get into work – what This is where I realised how much does a typical morning I loved to teach and share ideas. look like for you? I attended as many Like most creative people, I “Like most creative people, workshops as I could and came always have loads of projects across pewter embossing are manufacturers and sell and ideas on the go, so I I always have loads of projects through my fabric painting tutor. wholesale to the craft industry. need to start my day by She convinced me to give it a Through them I have had prioritising the ‘to do’ list. and ideas on the go, so I need try. My first thoughts on working the opportunity to appear on The morning is spent to start my day by prioritising with metal were that it would Hochanda TV and showcase designing commissions, probably be hammer and tongs the metal embossing kits. gathering ideas and planning the ‘to do’ list” and furnaces! I was proved What better way to reach for workshops, kits and wrong and found it to be a totally out to fellow creatives! shows. I’m a very talented absorbing art form with such an procrastinator and given Peak District and I find the fresh important to me and it’s so easy interesting process that I was z What advice would you have half the chance I could air and exercise re-charge my when you work from home to hooked and haven’t looked back. for someone looking to get spend way too long on batteries for the afternoon. keep on working all the time. That was about 14 years ago. I into your particular industry? pinterest and facebook! In summer I love to go was living in Cape Town in South You do need to do your research z How does a typical for long evening walks with Africa then and honed my skills of course and have a basic z What time do you take afternoon take shape? my son. We live in such a with several amazing teachers. idea of where you want to go lunch, and what do you do This is when I get down beautiful area that we can When I moved back to UK with your business. However, on your lunch break? What to work by embossing the walk in any direction and be three years ago, I knew I wanted having said that, I also think do you typically eat? designs onto the metal. Those inspired by our surroundings. to pursue working with pewter as that it is important to be flexible I’m not a great one for sitting hours fly by and I’m totally a career. I started off with a few and open to where the trends down to a midday meal and immersed in what I’m doing. z Finally, what time do you local craft fairs and workshops and opportunities take you. tend to nibble on fruit, nuts and typically go to bed on a work and have grown from there. You need to have passion, yogurt as and when I’m hungry. z What time do you leave? And night? I was very fortunate to patience and perseverance ….. I do like to take a break away what kinds of things do you I am normally in bed by 11pm and be approached by Peak Dale passion to share what you love, from my desk and take a stroll like to get up in the evening? then read or catch up with my Products to work together patience to keep forging ahead down into town for supplies. I I try to stop around 6pm and eldest son who lives in Australia and develop metal embossing and perseverance to pick yourself live in Bakewell in the beautiful make supper. Family time is very and just starting his day. kits. Peak Dale Products up if you make a wrong decision.

z What are the best parts of your job? My students! My ‘happy place’ is sharing my love for metal embossing and seeing my students complete a beautiful piece of artwork from a plain sheet of metal. They truly inspire me!

z What are the most challenging parts of your job? The run-up to Christmas is very busy with both jobs and I think keeping a sense of humour is best. You can get through it all with a smile or a frown, I choose to smile.

z What does 2018 hold for you? I love what I do and want to reach out to more people. I’m working on some YouTube tutorials, I’d like to write a book on metal embossing and I’m thinking about offering craft retreats. It’s all exciting stuff!

www.craftbusiness.com 44 SELLING FAST Selling Fast Stock your shop well

Available in a wide CZECHMATES BEADS range of colours ENCOURAGING z The CzechMates range of multi-hole IMAGINATIVE PLAY beads are a very popular part of Creative z DIY Kids Dress up contains over Beadcraft’s huge range of Czech glass 36 unique handmade accessories beads, with about 600 CzechMates now for children to encourage ‘screen stocked. Just in are the new two-hole free’ imaginative play - a subject CzechMates Diamond beads which currently trending among parenting measure 4x6mm and are easy to use and education bloggers. with other beads. Whether it’s the mystical unicorn TheCzechMates beading system There is something or a superhero with special powers - now has 12 shapes – diamonds, tiles, for every child there is something for every child. crescents, cabochons, bricks, beams, The authors brand Opposite triangles, lentils, bars, daggers, of Far has over 40k followers on quadratiles and quadralentils. Instagram and ‘screen free’ activities They are available in a wide choice of are a trending subject amongst beautiful colours. Creative Beadcraft also parenting and educational bloggers. stocks the one-hole prong bead designed “For more DIY Kids Dress Up - 9781446306772 to complement the CzechMates. They £14.99 Publishing May 2018 have many beautiful free patterns information Pre order this book at Stitches via available with the CzechMates, including - contact the Creative Solutions, GMC or Search Press for the new diamond beads. z 01392 797684 The CzechMates are very z [email protected] competitively priced and are available companies. loose, in retail ready hanging tubes and They will be also as Starter Selections. z 01494 786924 happy to help” IDEAL FOR DOG z [email protected] z LOVERS www.creativebeadcraft.co.uk MARK HAYHURST – z Mouseloft are pleased to introduce CRAFT BUSINESS EDITOR their brand new ‘Paw Prints’ range of counted cross stitch kits. These CELEBRATING appealing little kits retail at just £2.39 SPRING AND LOVE and feature popular breeds of dog. z The new die release from Eight designs include a Schnauzer, Elizabeth Craft Designs’ licensed a French Bulldog, a Poodle and designer Becky Seddon celebrates a Dachshund. Ideal for any dog spring, love, travel and music, with lover! All the designs in the range a special nod to gentlemen. are perfect to send as cards or There are hearts and hot air to mount in little ‘flexi-hoops’. balloons, a pocket watch and bird The ever popular ‘Stitchlets’ range cage, a gramophone, bowler hat and also has four new designs featuring bow tie, vintage plane flying high in a magical unicorn and an enchanting the clouds, a swirling swallow, lake mermaid. There is also a lovable and garden scenes, and more. donkey enjoying the summertime and a Of special note: The ‘Butterfly vintage red tractor at work in the field. Aperture’ die set, used for this elegant Other popular kits in the range include card project. It proves that with a single a pretty pink flamingo, a colourful set, sophisticated results can be easy kingfisher and bright butterflies. Point of and quick, with emphasis on the word Sale displays are available for all ranges. z ‘easy’! The die set plays with shapes 01477 533566 z and shadows and movement, the [email protected] z butterfly’s wings lift to catch the light. www.mouseloft.co.uk Appealing kits z CHSI stand 12A03 z www.elizabethcraftdesigns.com feature popular z Sophisticated breeds [email protected] results can be easy and quick HIGHLY A BEAUTIFUL GIFT REALISTIC FINISH z The brand new Pewter Embossed z This fantastic cross stitch design from Heart kit is flying off the shelves, RIOLIS features a mother giraffe and her just in time for Valentine’s Day, youngster in a detailed close up. and we expect it to continue with Zweigart 10 count flaxen adia fabric Mother’s Day just around the corner is used, helping to give the rustic and wedding season coming up. savannah background, and ensuring this The pewter heart is hand embossed kit is easy to stitch for even those new to following the patterns in the kit, or it can cross stitching. The threads selected are be used with an embossing folder or wool/acrylic blends, which give a deeper, die cutter for some stunning results. true colour compared with shinier There is ample pewter to make stranded cotton threads. This adds to the banners or small hearts which can be highly-realistic finish on the design, which personalised and added to the heart to measures 22cm x 38cm. give a 3D effect, or colour can be added All RIOLIS kits come with a colour by using glass paints or alcohol inks. printed chart, threads on bobbin cards The heart makes a beautiful and a sewing needle, and this kit retails gift for a loved one. for £29.99. z [email protected] Just in time for Fantastic cross z 0161 464 7313 z www.peakdaleproducts.co.uk Valentine’s day stitch designs z [email protected]

www.craftbusiness.com SEWING 45 Dressmaker of the Year - the sequel Encourage your customers to get involved and strut their stitchy stuff z Dressmaker of the Year us thought we would! I’m a has returned and it’s a massive advocate of upcycling good way to get people so when I saw the customising embarking on new projects. category, I thought ‘why not?’ And don’t just leave it and uploaded some pictures. to your customers, why not “My coat was for a series get involved yourselves. called The Refashioners on my Following the massive blog, which invites people to success of Dressmaker upcycle garments into something Magazine and Sew Magazine’s fabulous. The theme was jeans, first event, which inspired so my coat was part of that.” over 1,200 entries, it’s now The overall winner wins time to get involved again. a fantastic bundle of sewing Jennifer Ward, Sew Magazine prizes including a Janome Atelier editor, said: “Last year, we were 5 sewing machine - priced at amazed at how positively the £999, Adjustoform mannequin, sewing community responded £100 Hobbycraft voucher, and a to the task of sharing their Madeira Cotona thread selection creations with the world. Whether and other dressmaking delights. it’s a wedding dress or a denim The other category winners onesie, the sky’s the limit!” will each win a Janome 230DC Last year’s overall sewing machine. Added to which, champion Portia all category champs will receive Lawrie was also £100 Hobbycraft vouchers and glowing with praise a pair of specially engraved for the competition. personalised scissors from She said: “You’ll Fiskars, priced at £70. be surprised how Also, every entrant awesome people will receive two think it is! Simplicity patterns. “I was totally The response to surprised and the first competition delighted to was nothing short discover I’d won of phenomenal, Dressmaker of with stitchers from Upcycling, Childrenswear and a little more information about the Year… I had as far away as China, the new Simplicity category. your entry or the story behind it. no idea I was in India and Canada Simply take a clear photo of You can enter each category, with CATEGORIES with a shot of sending in entries for your garment against a plain multiple entries if you wish, but z EVERYDAY winning even when a shot at winning. white background and enter it each entry must be a different Home-made tops, skirts and I was shortlisted This year, there online at makeittoday.co.uk/ garment. All entries must be gowns which fit like a glove, as a finalist, are six categories dressmakeroftheyear. You can submitted by March 9, 2018. featuring a high level of comfort but then again I to enter: Everyday, include up to five shots of your Judge Stuart Hillard said: and ease of wear. don’t think any of Occasion, Vintage, make and are also able to give “I was thrilled with last year’s standard of entries and am z OCCASION super-excited for this one: be Sew-special selections and bold, be daring, be unique!” posh frocks that showcase the finest designs for parties, JUDGES weddings and fancy events. z VINTAGE Go back to the future with retro makes in a choice of genre and style for bygone beauty.

z UPCYCLING Bringing new life to existing items with inventive touches, this is your chance to show off z VICKY GILL z STUART z LIBBY ROSE z TILLY WALNES z PORTIA all your customised makes. Showstopping HILLARD Popular sewing Super-talented LAWRIE z queen of the Beloved former star Miss Libby seamstress, The first CHILDREN’S WEAR sequins, the Sewing Bee Rose believes in designer, writer Dressmaker of Show us your favourite mini make for your little loved ones, Strictly head sensation, the therapeutic and founder of the Year winner, from junior jackets to petite costume designer nimble-fingered benefits of pattern refashion queen pinafores. and commercial Stuart is a stitching, and phenomenon Tilly and blogger seamstress will columnist, author travels the UK and The Buttons, extraordinaire, z SIMPLICITY certainly add and TV personality spreading the Tilly will be Portia’s insights Show off your garment created sparkle to the with a passion for word in her Pink imparting her into the using a Simplicity or New Look judging dream textiles and Sewing Bus, you creativity and competition make pattern, open to all styles, just team crafting can’t miss her! technical wisdom. her a true asset to remember to include details of innovation. the judging panel. the pattern number.

www.craftbusiness.com 46 RETAIL CLINIC Boosting staff morale and

CRAFTERS COMPANION mini page_ADS 23/01/2018 10:12 Page 1 performance Sara Davies MBE, founder of Crafter’s Companion talks to Craft Business about the best ways to build a great workplace culture

z In the densely populated craft workshops on how to use new market it’s vitally important to tools and give your staff the set yourself apart from your chance to try out new products competitors and what better for themselves. This will hopefully way to this than through the instil some enthusiasm across people interacting with your staff for your products and create customers. Your staff can be a real buzz around new launches. a real differentiator for you, and if they are happy in their z FLEXIBLE work and can build rapport with Be as flexible as you can. your customers they’ll become Understanding that your staff part of the reason your visitors have a life outside of work is so return time and time again important for ensuring you have Your staff are the backbone a good relationship with them. of your business. They’re who Meet your staff in the middle and your customers see on a day-to- they’ll feel valued which will help day basis and, if they love being to ensure you have the right sort in your store your customers will of culture in place. This will also too. If you can get the most out mean that they’ll be inclined to of your staff then they can help be more flexible to cater for the you to drive the business forward needs of the business as well. so, it’s important that they’re totally bought in to your company z SOCIAL and your brand. So, how can Organise regular staff socials to you improve morale across your encourage staff to spend time employees and build a culture together outside of work, such that they’ll love being part of? as team nights out and lunches.

“If you can get the most out of your staff then they can help you to drive the business forward”

z REWARD This helps to foster a sense of First off, make sure you reward community, strengthens team your staff for good work and bonds and can be worked into let them know you recognise the rewarding philosophy too. their efforts. It pays to do this in a structured way as it can z OPEN DOOR help to foster a culture which Finally, it’s so important to make encourages quality work, so sure staff feel like they can think about introducing a regular come to you with concerns and ‘award’ day or have a ‘team ideas on how to improve things, member of the month’ system so make sure you operate an to give your staff company-wide open-door policy and that staff recognition as well as a pat on feel like they’re being taken the back. You could even think seriously. And remember, it’s about introducing a Christmas important to hear the bad as bonus scheme linked to this. well as the good. Speak to them Give your staff discount about what they want from on your products. Not only their career and give them any will this be an added bonus opportunities you can to develop. for them, but it will encourage If you can ensure job satisfaction them to try out your wares in the long run, then you will get themselves and, if they know the most out of your staff. the products they can sell them So, there you have it, my top better. They will have a greater tips to getting the most out of understanding of what you stock your staff and help you to build a and will be able to offer better culture that will encourage hard customer service as a result. work and ensure your staff feel Linked to this, organise for valued and looked after. And regular staff training sessions remember, happy staff make to introduce new products. Run for a successful business

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INTERVIEW 47

will continue to be an important feature and one which we’ll DOING THE continue to develop. I have some BUSINESS… Minutes With... ideas for a new aspect for next year already, but I can’t say EDITOR anymore yet – watch this space! Mark Hayhurst 01206 508618 Gemma Curtis z If you could offer your younger [email protected] self some advice what would it be? HEAD OF EDITORIAL I try to work with honesty and 5 (BUSINESS) The festival organiser for Farnham Maltings, as it integrity and I would say to Fae Gilfillan myself to remember as long as [email protected] celebrates the tenth anniversary of unravel, tells us you do that, that’s the best that you can do. ADVERTISING MANAGER Clare Traverse about her life in craft 01206 508621 z What’s your earliest memory [email protected] of crafting? z Tell me a little bit about I love interacting with people honour (and responsibility!) to Probably collaging and making ACCOUNTS your background? and working alongside so take on such a loved event and cards. As a child I loved creative Anne-Marie Hartley I’ve worked in the creative many talented individuals, it is one to which people feel such a writing but was terrible at 01206 505902 industries in some way or incredibly inspiring. I love seeing strong bond and affinity. I hope drawing. I still am, but I still do SUBSCRIPTIONS another for over 20 years. It’s people develop their craft; be that unravel continues to be collage which allows creativity Rachel Tudor been an exciting and diverse that in their creative approach a flagship yarn festival for the without having to draw. 01206 505965 journey! Throughout my or in their business going from exhibitors and visitors alike. [email protected] career I have had jobs in the strength to strength. I also love z Which crafters do you admire? music industry and the visual programming and looking at z Where do you see the festival There are too many to mention THE BAR RATE arts, TV and radio, to press interesting ways to engage going in the next ten years? but I admire anyone who pursues UK £28.00 Overseas €40.00 and communication roles for different aspects of craft and That’s a really interesting an ambition to work in craft charities and event management. art in complimentary events. I question. We always have an alongside another job. Making is PUBLISHING DIRECTOR I am passionate about get a buzz when visitors tell me International aspect to the time consuming as is exhibiting Helen Tudor supporting the arts and crafts or my colleagues that they have festival, with guest tutors invited and promoting your work, and it and providing opportunities enjoyed coming to one of the from outside of the UK. This is not an easy area to launch a DESIGN: MS Typesetting and Design and support for individuals events I manage. It makes all the career in. So those who remain and businesses, as well as the hard work and effort worth it. committed and focused when Printed in England drive to make crafts, arts and they have to juggle making and heritage accessible to all. z It is the tenth anniversary working to pay their bills. It’s also PUBLISHED BY: for the Knitting festival fabulous when you see someone Aceville Publications Ltd 21-23 Phoenix Court, Hawkins Road, z How did you become involved this year – how has it take the leap to being a full time Colchester, Essex, CO2 8JY with Farnham Maltings? changed over the years? maker and develop a flourishing I was looking for a fresh unravel has grown! And that is business. And I admire young ©Aceville Publications Ltd challenge. It seemed a perfect fit, undoubtedly down to the passion, makers, who are passionate and supporting craft makers, working commitment and energy that focused on pursuing their dream. DISCLAIMER:The views expressed in this publication are not necessarily those of the for a charitable organisation, the previous organisers have publishers. Every effort is made to ensure as well as being an incredibly put in over the years. It is a real z What do you do to relax? the veracity and integrity of the companies, persons, products and services mentioned varied role. As the position I am still really engaged with the in this publication, and details given are involves managing all aspects of visual arts and go to exhibitions believed to be accurate at the time of Ellen Kirkhope: Illustrator, Graphic a project, from its programming, as much as possible. I am a bit going to press. However no responsibility Designer and Trend Specialist or liability whatsoever can be accepted to promotion and managing @ellen_kirkhope of a radio comedy nerd and love for any consequence or repercussion of the event, it combined lots of music as well as a long walk responding to any information or advice elements from my previous in the countryside. I do love to given or inferred. experience. I also am really lucky visit craft shows, which might in that I get to work with different sound a bit of a busman’s holiday craft disciplines for different but it’s just a real passion. festivals that I run; yarn –related for unravel, textiles for thread unravel…a festival of knitting, and various forms at festival Fri 16 February to Sun 18 of crafts. It is a brilliant mix. February 2018 thread… a festival of textiles, z What is the best part about Sat 30 June your job? festival of crafts, Sat 28 & Sun That’s easy! Working with the 29 October. makers and providing a platform www.farnhammaltings.com to support their businesses. www.craft.farnhammaltings.com WANTED Fabric & Haberdashery & any other clearance stock To advertise in considered for immediate Suppliers of Card Making, Scrapbooking, Craft and Bridal Supplies collection. Please contact Martyn please call Clare on [email protected] www.www. 01206 508621 07902 700 780

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