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Vision Monday’s integrated multimedia approach encompasses print, web and electronic newsletters, delivering the latest in optical industry developments. Each vehicle provides valuable insight into how successful retailers and practitioners build their business and stay profitable.

The following pages provide you with a brief outline of our editorial products, along with editors’ contacts, due dates and deadlines. working with This useful guide will help you communicate with us about: new initiatives, executive and management changes, business expansions and store openings, product launches, company news or any other vital information intended for the optical industry.

Vision Monday’s editorial team brings together the most experienced and knowledgeable editors covering the news of the optical industry, dedicated to monitoring and analyzing key sectors of the optical business. Although members of the editorial team have set beats and specific areas of expertise, all VM editors contribute on a regular basis to all editorial products including print editions, the web, e-news and weekly newsletters.

Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®. working with 2 W H O ’ S W H O A T V i s i o N m o N D AY

MARGE AXELRAD, • Overall editorial direction of Vision Monday and its print publication, SR VP/EDITORIAL DIRECTOR VMail, e-newsletters, VisionMonday.com and special events including 212-274-7029 VM Global Leadership Summit [email protected] • General corporate and company news, industry developments and business trends, financial news • Frame and sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research • Editor of CLICK, a twice-a-month e-newsletter

Mary Kane, • Deadline queries and operational questions for Vision Monday print Executive EDITOR and VMail 212-274-7010 • General company news, industry developments and business trends [email protected] • Professional associations news and features • Editor, International Vision Expo Dailies • Oversees editorial content and online postings for VisionMonday.com

ANDREW KARP, • Spectacle lenses and lens treatments, processing and technology Group Editor, Lenses & Technology developments and corporate news 212-274-7080 • Wholesale laboratory developments and trends, lab management [email protected] systems, financial news • Editor of weekly VMail Technology and Lab Advisor, monthly e-newsletter

Deirdre Carroll, • Frames, sunwear, fashion accessories—products, marketing initiatives, Senior Editor & Social Media companies and brand licenses Coordinator • Retail buying and merchandising trends 212-274-7076 • Editor of weekly VMail ProductWatch [email protected] • Editor, Style.Pages; Editor, Bold Face and High Visibility on VisionMonday.com • Oversees social media efforts @VisionMonday, Facebook.com/ VisionMonday

John Sailer, • News and feature coverage of national and regional optical retailers, Senior Editor managed vision care organizations, software systems and technology 212-274-7015 • Works closely with other members of the VM editorial staff to monitor [email protected] developments in online optical retailing and other industry issues • Co-Editor, High Visibility, with Deirdre Carroll, on VisionMonday.com.

Delia Paunescu, • Retail, independent and multi-location Assistant Editor • Optical store/boutique news and trends—including opening, 212-274-7176 community outreach, frame additions and local events [email protected] • Editor, Local Diary, In/Store, Communiqué, Endpage. • Coordinator, @VisionMonday, Facebook.com/VisionMonday

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Vision Monday Style.Pages—

J U N E 2 0 , 2 0 1 1 Building the future with VOL. 25 / NO. 7 / $15 V I S I O Nmodern M O N D A Y . C O M frames for men. Vision Monday’s 14-x/year print editions feature innovative and “signature” —20 reports such as the Annual Top 50 U.S. Retailers, The Most Influential Women in Optical, Optometric Business Innovators, Top Optical Labs and Doc Stars VM’s D.A.R.E. (Dispensing and Retailing Excellence) Awards. In Practice Management

Vision Monday print delivers in-depth stories on the hot topic issues facing the optical industry today reaching those with the most purchasing influence in the optical industry.

Departments include:

Points of View Front Lines Cover Topic Style.Pages Launches Lab End.Page

SUBMISSION OF IMAGES/PHOTOS: Try to include a photograph with every news release. We prefer to receive DIGITAL art, which should be a minimum of 300 dpi, with the image measuring at least 5 inches wide. Send as a JPEG, TIFF or EPS file; do not send art as a Text file. Each image should be clearly identified.

Deadline: one month prior to the issue date (see editorial calendar)

VMail Extra VMail ProductWatch VMail Technology An essential daily read, VMail Extra Lively briefings on frame, sun, Essential updates on lens is issued 3 days a week, including spectacle lens and contact lens processing equipment, software, VMail Extra, VMail Headlines and line additions. This weekly diagnostic and web tech Breaking News as it happens. newsletter is a morning staple for developments. Fans of Every Monday, Wednesday and successful retailers looking for technology will enjoy this Friday morning, VMail delivers the the latest in brand insightful and important weekly latest industry news and need-to- merchandise—every Tuesday. update—every Thursday. know information to your inbox.

To be featured in VMail Extra, please contact Marge Axelrad To be featured in To be featured in at [email protected] and VMail ProductWatch, VMail Technology, Mary Kane at [email protected] please contact Deirdre Carroll please contact Andy Karp at [email protected] at [email protected] Deadline: 10 a.m. ET on Tuesdays, Deadline: Deadline: Thursdays and Fridays Online deadlines are rolling Online deadlines are rolling

SUBMISSION FORMAT: Please email as a Microsoft Word RTF file, transmitted in the body of an email or as an attachment. Please send images at 300 dpi JPEGS or TIFFS. Deadline: 3 weeks prior to issue date.

CLICK CLICK is a twice-a-month e-newsletter for eyecare professionals, reaching an audience of almost 59,000 subscribers, on what’s happening with web technology and the internet as well as social/digital media business trends to help them grow and improve their presence online. CLICK is designed specifically to provide practical insights and ideas about the latest website features, tools and web-based applications being implemented throughout the optical industry, helping businesses to run more efficiently. CLICK sections include:

In-Focus: A targeted look at a trend, web or digital media development or a practice/ ECP/optical retailer’s program.

To be featured in CLICK, Solutions: Pragmatic info about new ways to improve and raise visibility on the web. please contact Marge Axelrad Unique, different and unusual web tools to enliven sites, add interest to Cool Tools: at [email protected] web content, learn something new. Deadline: first week of the month prior Sites to See: New optical site enhancements and launches for web and social media.

Lab Advisor Lab Advisor targets optical laboratory owners and managers, delivering the latest lab-

A NEWSLETTER related news and practical articles on the issues relating to prescription lens processing, technology, finances, sales and marketing. Lab Advisor is published monthly and reaches ADVISOR Lab an audience of over 2,000 subscribers. Lab Advisor departments include:

LAB NOTES: The latest news about the optical laboratory business. DOLLARS & SENSE: Expert financial advice and analysis from Jason A. Meyer, managing director, HPC Puckett & Co., a firm specializing in mergers and acquisitions of wholesale optical laboratories.

FOCUS ON…: A monthly visit with lab owners and managers who discuss their lab’s latest programs and products. To be featured in Lab Advisor, please contact MAKE WHAT YOU SAY, PAY: Sales guru Anne Miller offers practical advice about Andy Karp at [email protected] effective sales techniques.

NEW PRODUCTS: Snapshots of new lens products and lens processing equipment. LAB TALK SPOTLIGHT: A preview of a feature article from Lab Talk magazine’s current issue.

VisionMonday.com VisionMonday.com is one of the most heavily-trafficked sites in the optical industry, a vital source for ECPs, optical retailers and suppliers alike. VisionMonday.com gives our readers 24/7 access to the eyecare industry’s latest news, feature stories, VM Digital Editions, VM Video, story archives and exclusive Only On The Web interviews, special features and information including Bold Face, High Visibility, Personnel File and Meetings which are updated each weekly.

VM’s new Digital Edition archives section features issues dating back to over 40 issues. Readers can search the archives by cover story, names, topics, or dates to find Vision Monday signature features, department reports and news.

VisionMonday.com Video Video is becoming one of the fastest growing advertising channels in the eyewear industry, and VisionMonday.com is staying ahead of the trend.

To submit your video for editorial consideration,

send a zipped file to Mary Kane at [email protected] OR online at http://visionmonday.com/VMVideo/tabid/480/Default.aspx and select “submit video”

Formats: Size Limit: 1 GB (1000 MB) : wmv (Windows Media), Recommended Encoding Recommendations: mp4 (h.264), or mov (Quicktime) http://faq.fliqz.com/mediawiki/index.

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The following is designed to help our For any questions, please contact: contacts in the Frame, Sunwear and • Deirdre Carroll, Senior Editor, Vision Monday Accessories areas understand the type of ([email protected]) information we need for coverage. • Marge Axelrad, Sr VP/Editorial Director ([email protected])

Launches spotlights a brand new collection. P.O.P & Readers/Accessories (appears in print and VMail ProductWatch e-blasts) provides information on a brand/supplier’s updates to P.O.P./merchandising materials and reader and accessories collections. Information Required: (appears in VMail ProductWatch e-blasts only) Product highlights and characteristics: • Number of styles and design highlights Information Required: • Materials • What’s new about the collection’s P.O.P, • Technology advertising or marketing • How the accounts can obtain the new materials Philosophy: • Info on reader or accessory offerings – • Timing design details, distribution, etc. • Target demographic • Channels of distribution Artwork: • Marketing angle (including P.O.P. and/or advertising) • POP material, advertising still, frame image • Price range to the dispenser

Artwork: Online Only Features: • High resolution headshot of exec/designer with quote High Visibility features companies, products and collections • One or two hi res images of frames, P.O.P. material that are raising brand awareness through strategic partnerships, or advertising campaign sponsorships, consumer advertising campaigns and tie-ins to prominent events.

Second Looks Bold Face explores the cult of celebrity and the styles, focuses on significant innovations in established/existing collections trends and brands that stars show off in movies, at events (appears in VMail ProductWatch e-blasts only) and living their daily lives.

Information Required: Information Required: Product highlights--what makes this collection • Who, what, when, where, why on events incl. names stand out in terms of: of key execs/celebs attending • Overall design influence/aesthetic • Event sponsorship or sports sponsorships • Material highlights of one or two key pieces • Charity evolvement • Technology • Honors, awards • Price range to the dispenser • Photo of ad stills, key execs or celebs in eyewear/at event, product “in the field” Artwork: (at least one of the following) • Frame imagery, P.O.P. and/or advertising

The following is designed to help our contacts in the Spectacle Lens Products, For any questions, please contact: • Andrew Karp, Group Editor, lenses and technology Lens Processing Technology and Vision Monday and 20/20 ([email protected])

Laboratory areas understand the type of • Marge Axelrad, Sr VP/Editorial Director information we need for coverage. ([email protected])

Launches (appears in Vision Monday print, VMail Technology and Lab Advisor e-blasts)

Information Required:

• Description of new product, process or program • Practical details such as performance stats, test results, prescription range, material availability, colors, size • Explanation of key features and benefits (equipment height, weight, depth)

• Quote from senior company executive discussing how the • Company web site URL and toll-free phone number product/process/program satisfies customers’ needs, and how it expands or complements the company’s other product offerings. Artwork: • High resolution image, either a lifestyle or product shot

The Vision Monday Dailies are exclusively offered at both SHOW DAILY International Vision Expo East and International Vision Expo West as the only official show publication. A Celebrity SUNDAY NEW YORK P U B L I S H E D B Y Favorite! SHOW DAIL Each day, the Dailies provide live I N C O O P E R A T I O N W I T H I N T E R N A T I O N A L V I S I O N E X P O Y Expo East: Not All Work...Some Play,M A R C H 2 0 , 2 0 1 1 Too

NEW YORK—Attendees came to Vision Expo with business top- coverage of show news, events, product fi nd time to join in on some celebrations. From S The Galleria iades Award reception to EyeRock New York, this yea eryone. In addition, celebrities and industry notables drew large cro hamrock Fest of-mind,to the OWA’s and still12th managed Annual Ple- to Garners Praise The Underground on the show fl Zyloware Eyewear, oor duringCarson the Kressley event, for including Safi (l to r)r’s Randy Vision Jackson Expo offered for something for ev- NEW YORK—With parts of Moves On and Up Loeb for Classique Eyewear, The New York Jets’ Rex Ryan f wds launches, seminar highlights and more. the Javits Center under con- Revolution Eyewear, and Glee’s Chord Overstreet lo Fashion with Shows, Lisa struction, this year’s Galleria NEW YORK— Revolution’s Gary Martin (top). Closing out and the Underground, found in the same locationAfter The six years the show, Nicole “Snooki” Polizzi will be or themselves in a new location Underground and The Galleria at Revolution Eyewear from 12:30 p.m. to at the North Hall. But have relocated to the new north 2:00 p.m. today. according to exhibitors there, annex of the Javits Center and ■ the move had almost no neg- the response among exhibitors ative effects on business dur- and attendees alike has been Attendees Give Vision Expo East a Thumbs-Up ing Expo. very positive. According to show organiz- Robert Marc summarized ers, merging the Underground the general upbeat mood: NEW YORK—With crowded aisles and and the Galleria together was “The new space has brought upbeat spirits on the part of show attendees, If you have info for the Expo Dailies on giveaways, the right decision. “It’s simply renewed energy, light and an International Vision Expo East has so far pro- upbeat vibe to the show expe- duced strong buying levels as well as positive Continued on page 3 rience. We’re thrilled to con- feedback on the new exhibit layout. Retailers and eyecare professionals here at the sho Continued on page 3 promotions or celebrity appearances Running for a Cause were especially complimentary about the newly combined Galleria and Undergroun Expo attendee, Tara Barchers, OD of Fort Worth, w Texas will be running in the marathon today wear saying the revamped layout makes shopping those exhibits easier to navigate. please contact Mary Kane at [email protected] ing a Think About Your Eyes T-Shirt to “help d, low runners and spectators make the co The positive feedback was reflected in tions. “We were presented with some initial between eye health and overall health.” - healthy opening day attendance numbers challenges due to the Javits Center construc- fel- showing an increase of 4 percent over last nnection tion and Sunday’s half-marathon, but our goal year, according to show organizers. “We are ■ , all along has been to ensure that this year’s thrilled with this year’s strong showing 25th Anniversary show would be a memora- Tom Loughran, vice president Reed Exhib ble one for all attendees; I think our atten- ,” said 4 weeks prior to the show dates dance figures have confirmed that.” Deadline: i- (see Vision Expo’s websites: visionexpoeast.com or visionexpowest.com) Continued on page 69 0320_VEE_001,003,069_6.indd 1

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7 1 4 S H O W S H O T S S H O W N E W S 1. Jobson’s Christie Walker (l) accepts the OWA’s Pleiades Award from immediate past president Grady Culbreth. 2. OWA president Laurie Badone (l) congratu- lates Christie Walker on her award. 3. Essilor’s Terri Nesrsta (l) chats with the of the Expo excitement OWA’s executive director, Dave Beebe, and TODAY EXPO president-elect Eve Zartman-Ball. Gifts, giveaways, and celebrities that sizzle are all part 4. Wayne McGee (l) catches up with Russell Simmons, who stopped by the McGee booth for his brand, Argyleculture. 5. Shelley and Richard Golden of the SEE Meet Lisa Loeb at Classique Eyewear private-label chain enjoy the OWA reception. cases, Color Coded Price Dots, ‘No Rx’ and ‘Rx- Meet Grammy-nominated singer/songwriter Lisa 6. Mike Daley, head of the Foundation for ‘Jersey Shore’ Comes to Revolution Eye Health Awareness, filming a video for the able’ Static Cling Vinyl Labels. For free samples Loeb at the Classique Eyewear Booth # 3784 organization. Nicole “Snooki” Polizzi and catalog visit www.archcrown.com. from 2 to 4 p.m. today and check out the Lisa 7. Attendees stopped by the Hoya booth for of big hair and Jersey a look at the latest lens technology. 1 Loeb Eyewear Collection, inspired by the sing- Shore fame will be at Santinelli Offers Free Rimless Workshops er’s signature cat-eye glasses. The initial collec- Booth #3510 today. Stop Santinelli International is offering complimentary tion features 13 ophthalmic styles in up to four by from 12:30 to 2:30 one-hour workshops at Booth #LPT1453, today at color variations each. Each frame is named after p.m. for autographs and 10:00 a.m., 11:30 a.m., 1:30 p.m. and 3:00 p.m. one of Loeb’s songs with colors ranging from neu- pictures with one of the Workshops will focus on rimless assembly and tral tones to bursts of turquoise, lavender, lemon Garden State’s most adjustment. ice and cherry red. famous citizens. Show attendees are welcome to attend and Meatball Madness at Mondottica 2 3 Come Get the Early Bird With ESE 4 improve their skill set with Stop by Mondottica Booth NEW YORK Come to Booth #2735 before 11a.m. and participate expert hands-on training. #G358 for a bite of Meatball FRIDAY in Eastern States Eyewear’s Early Bird Special. All SATURDAYNEW YORK The workshops will fea- Madness with celebrity chef Dan customers placing orders before 11 a.m. will be A Celebrity ture Hoya lenses, Fred Mancini who’ll be “bringing A Celebrity rewarded with a VIP Eastern States AMEX gift Favorite! Paris and TAG Heuer back the family dinner with his Favorite! card. Attendees will also have the opportunity to be screw-mount frames, Sunday sauce and meatballs,” NEW YORK awarded additional AMEX gift cards with pur- SUNDAY Seiko compression-style today from 11 a.m.—3 p.m. chase. This special applies to all of company’s col- A Celebrity frames and Lindberg frames. As an added bonus, Favorite! lections which include Cazal, Police, Jaguar, Diva, each workshop attendee will receive a free “Screw SHOW DAIL Y Carson Kressley to Host Safilo Fashion Shows Exces, Thierry Mugler, and Black Forever. P U B L I S H E D B Y Catcher” magnetic mat. Carson Kressley, stylist and OWN Network TV Y SHOW DAIL I N C O O P E R A T I O N W I T H I N T E R N A T I O N A L V I S I O N E X P O MARCH 18, 2011 host, will again serve as the celebrity guest emcee P O Save on Arch Crown Op-Tag and Labels M A R C H 1 9 , 2 0 1 1 IN COOPERATION WITH INTERNATIONAL VISION EX VisionWeb Hosts Practice Boosters of Safilo USA’s Spring/ SHOW DAIL Shopping Spree PUBLISHED BY Stop in at Arch Crown’s Booth #3005 and save 10 VisionWeb, a provider of technology services to the P U B L I S H E D B Y Summer 2011 fashion 5 6 7 Y percent on any tag/label purchase over $100. Arch I N C O O P E R A T I O N W I T H I N T E R N A T I O N A L V I S I O N E X P O optical industry, will be hosting free presentationsOn the first inshows day ofin theBooth show, #3726. attendees went shopping for equip- Crown features a quality line of stock, pre-printed Vision Expo East ‘A-Buzz’ Booth #MS1159 titled “Ten Easy Ways toment, Boost technology Effi-Kressley and, will of emcee course, frames. Here are what some M A R C H 2 0 , 2 0 1 1 Education Is Top of Mind As Show Floor Sports a New Look and custom printed Op-Tags and labels. Choose ciency in Your Practice.” Open to all attendees, the show-goerstoday’s were looking fashion for shows specifically. at NEW YORK—As the exhibit hall entered its ndees will the right Op-Tag or label to fit your store’s image. information presented will help eyecare providers Expo CE Program Kicks Off 11:00 a.m., 12:30 p.m. fi rst full day of business, show organizers NEW YORK—When Expo opens its doors today, atte New products include: Friendly ‘Reminder’ oor. Due identify areas of inefficiencies within their practice and 2:30 p.m. While at Expo East: Not All Work...Some Play, Too notice a difference when they step onto the Show fl Labels for Contact Lens Marjorie Laroche remained confi dent that this year’s show and sort courses to focus on a Under- and learn how to make meaningful changes. Materi- NEW YORK—As one of the Packaging, Left/Right the Booth, don’t forget to would continue to gain momentum. “The to ongoing construction at the Javits, The Galleria and Optician NEW YORK—Attendees came to Vision Expo w particular area or create a bal- als will be provided to attendees summarizing the check out these specials: largest, most all-inclusive oph- ground exhibitors have moved to the North Hall and will feel Contact Lens Indication Advanced Eyecare of New York fi rst day of the show was a-buzz, with ith business top-of-mind, and still managed to anced mix by choosing ses- re information presented and VisionWeb representa- fi nd time to join in on some celebrations. F thalmic conferences in the Labels, Op-Tag Color/ a free pair of Tommy Hilfiger sunglasses with the strong attendance fi rom Shamrock Fest to the OWA’s 12th Annual Ple right at home in their new digs featuring a bright atmosphe Queens Village, N.Y. gures and a tremen- iades Award reception to EyeRock New York, this sions in each area. tives will be on hand for a Q&A session immediatelypurchase of 12 Tommy Hilfiger ophthalmic frames - world, International Vision that still retains a boutique-like setting. Show organizers are Style Assortments, Cus- “We are meeting with different vendors. We alreadydous amount of activity and energy on year’s Vision Expo offered something for ev- “A powerhouse of ‘must following the presentation. Visit the VisionWeb eryone. In addition, celebrities and industry Expo offers great value when it oor has expanded an tom Labels that feature and/or sunglasses; purchase 40 or more Gucci the show fl notables drew large crowds upbeat about the changes. “The show fl invested in new technology and have■ a new represen- oor,” said Tom Loughran, vice on the show fl attend’ events, including the Booth on-site for a schedule of the presentations, frames and receive a Gucci baseball cap. oor during the event, including (l to r) Ran comes to CE. With courses additional 10,000 square feet this year, registrations continue “If Found, Please tative so we’re meeting with them here. We also want to see if they president for Reed Exhibitions. “As we dy Jackson for AOA’s 3D seminar at SUNY t held at various times today. The Galleria Zyloware Eyewear, Carson Kressley for Safi spanning over 220 unique con- to pour in and the weather in New York City during the nex Return To” for eyeglass have any new updates. And it’s good to keep up with the latest styles.”celebrate the silver anniversary for Interna The Underground lo Fashion Shows, Lisa College of Optometry, Jobson’s id tional Vision Expo, we’re reminded of the vision o Loeb for Classique Eyewear, The New York founding exhibitors embraced so many years Jets’ Rex Ryan for cepts and taught by world- few days is forecasted to be spectacular, once again,” sa ur Garners Praise 5th Annual Global Leadership are in ago. Here we are 25 years later—a strongerVision Expovi- East / G517 Moves On and Up Revolution Eyewear, and Glee’s Chord Overstreet renowned faculty, show orga- Tom Loughran, vice president of Reed Exhibitions. “We Ling Fung Lee sion community at the optical profession’ with Summit, The Vision Council’s ■ s largest trade show.” 888.560.1060 / www.seraphinframes.com Revolution’s Gary Martin (top). Closing out nizers are expecting over 3,000 WWW.VISIONMONDAY.COM ■ fantastic shape to kick off this year’s event.” Optician NEW YORK—With parts of the show, Nicole “Snooki” Polizzi will b 2012 Trends Presentation, the NEW YORK— attendees to participate in this Hunter Vision Center Inc. After six years e MBA Academy and a panel dis- the Javits Center under con- at Revolution Eyewear from 12:30 p.m. to year’s continuing education | MARCH 20, 2011 in the same location The VISION EXPO DAILY Flushing, N.Y. struction, this year’s Galleria 2:00 p.m. today. cussion on the future of Opti- Corporate OD Meeting Examines Eyecare Issues Underground and The Galleria ■ program. “I’m a licensed optician so I’m here for the technol-3/19/11 7:17 PM and the Underground, found cianry, have set the stage for have relocated to the new north New for International Vision VM Global Leadership Summit Tackles ogy. I’m looking for the newest lenses and machines. 0320_VEE_070,071,072_2.indd 71 3/19/11 7:16 PM this year’s International Vision themselves in a new location Expo East 2011, the Continu- I’ll take a look at frames and see what trends are coming.” NEW YORK—Corporate optometrists and annex of the Javits Center and Today’s ‘Fast Forward’ Pace of Change 0320_VEE_004_1.indd 4 at the North Hall. But Expo & Conference,” accord- from Alcon Labs. the response among exhibitors ing Education Program has retail chain executives heard new perspec- according to exhibitors there, Attendees Give Vision Expo East a Thumbs-Up ing to show organizers. Kicking off the ses- and attendees alike has been been divided into four areas of NEW YORK—Hundreds of top industry Glenn Seifert, OD tives on several industry issues Thursday As the CE program got the move had almost no neg- interest: Business Solutions, during the Corporate Optometry Reports sion, moderator Dwight very positive. VM’s executives heard a diverse group of speakers Seifert & Associates ative effects on business dur- NEW YORK—With crowded aisles and underway here yesterday, Akerman, OD, director Robert Marc summarized Medical/Clinical, Optical explore the dizzying pace of change in the Hampton Bays, N.Y. (COR) professional advisory panel meeting. assistant editor Delia Paunescu ing Expo. upbeat spirits on the part of show attendees, Technology, and Contact of professional programs the general upbeat mood: optical industry and in today’s global society “New equipment – I need a new chair and a new Keynote speaker Joyce Chen, a strategist According to show organiz- International Vision Expo East has so far pro- asked registrants about their for CIBA Vision, intro- “The new space has brought Lenses. These categories will Wednesday at the 5th annual VM Global stand. I haven’t found anything yet, but I only just with Jump Associates, a consulting firm education priorities for Vision ers, merging the Underground duced strong buying levels as well as positive make it easier for attendees to dealing with growth issues for companies, duced Jim Murphy, renewed energy, light and an Leadership Summit. Summit speakers tack- started looking.” and the Galleria together was feedback on the new exhibit layout. Retailers Expo East 2011. Vision, International Vision Expo and Shamir. Alcon Labs’ VP/general upbeat vibe to the show expe- create an education strategy led such issues as the challenges facing inde- offered her views on successfully bringing Keynoter Joyce Chen Continued on page 3 Kicking off the day’s agenda was a panel the right decision. “It’s simply and eyecare professionals here at the show innovation to business planning. Stressed manager, consumer rience. We’re thrilled to con- pendent eyecare practitioners, the emerging of Jump Associates. were especially complimentary about the addressing the alliances now in place to help EyeRock Takes Time Square Tonight products, who updated the group on Novar- Continued on page 3 world of 3D and its impact on vision and eye- Chen, “Not all innovation looks the same— Continued on page 3 independent optometrists manage their prac- newly combined Galleria and Underground, New Booth Location for Frames Data Don’t miss the 4th annual EyeRock fund- you have to understand what style your tis’ pending acquisition of the remaining wear, the value of “values” marketing, and saying the revamped layout makes shopping ta, tices and buy more efficiently and cost-effec- shares of Alcon. Marge Axelrad, senior VP/ Subscribe and play All You Need Is Frames Da how social media and group sales can affect raiser at the Hard Rock Cafe from 9 pm to company has so you can build on what works Running for a Cause tions. “We were presented with some initial at tively. Jerry Lieblein, OD, co-founder/CEO of those exhibits easier to navigate. now on a brand new electronic prize wheel and 1 am. The classic rock concert will benefit for you.” editorial director for Jobson’s retail optical eyewear practices and stores. Expo attendee, Tara Barchers, OD of Fort Worth, The positive feedback was reflected in challenges due to the Javits Center construc- OD Excellence, said groups like his “need to OneSight, Luxottica's non-profit. group, discussed the recession’s impact on a new location in the Medical & Science Pavilion, Luxottica and VSP Global were the pre- The COR meeting was sponsored by Texas will be running in the marathon today wear- tion and Sunday’s half-marathon, but our goal d then teach doctors to run their practice as a busi- ■ healthy opening day attendance numbers, booth #MS1175! Subscribe at the special show rates an CIBA Vision, with supporting sponsorship optical sales. Sales of all U.S. retail vision re there, mier sponsors of this year’s VM Summit; sup- Continued on page 69 ing a Think About Your Eyes T-Shirt to “help fel- showing an increase of 4 percent over last all along has been to ensure that this year’s “spin” the new wheel to win cash or prizes. While you’ Continued on page 69 25th Anniversary show would be a memora- ■ porting sponsors were CIBA Vision, DAC low runners and spectators make the connection year, according to show organizers. “We are see a demonstration of their website. between eye health and overall health.” thrilled with this year’s strong showing,” said ble one for all attendees; I think our atten- ■ Tom Loughran, vice president Reed Exhibi- dance figures have confirmed that.” Continued on page 69

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