NBC 5 I Telemundo 39 case study

How our proven process empowered NBC 5 I Telemundo 39 to reconnect, build one culture, and elevate performance. In 2017, the NBCUniversal Corporate Site Assessment revealed that, in addition feeling stuck to a five percent drop in reported engagement levels since 2015, engagement in distractions: measures for the Sales Department at NBC Dallas/Fort Worth (NBC DFW) were significantly less positive across five key categories when compared to sister the challenge stations throughout the United States. Specifically, scores registered 17% lower in these themes: Teamwork & Collaboration, Innovation & Change, Performance & Engagement, People Management, and Development & Career.

With the unfavorable site assessment results in hand, and the knowledge that since the survey, NBCUniversal had rolled out an unpopular new compensation plan and was in the midst of merging the sales teams for NBC 5 and Telemundo 39 (NBC’s Hispanic market counterpart), the Executive Team at NBC DFW knew that they needed dedicated support to stabilize the sales team. Karen Delaney, Director of Human Resources at NBC DFW, reached out to Collective Growth to address what she and station management believed to be challenges with the sales department’s culture.

creating the Collective Growth applied their dynamic, proven process and immersed themselves in the environment at NBC 5 I Telemundo 39 over the course of 10 conditions months, allowing the team to understand cultural norms and nuances. With activation that included leadership coaching for six sales directors, in-the- for change: moment coaching for any team member on the sales floor, a series of monthly learning experiences (workshops), and strategy sessions with the Executive Team, the solution CG was able to help the leadership team realign resources, increase staff and leadership engagement, establish standards and systems of accountability, improve communication, advance toward one cohesive culture, and reverse the declining performance of the sales department. engagement results: financial results: % to operating plan increase in 23% collaboration Q2: -18%

increase in Q3: 11% belief in leadership -12%

Q4: increase in conscious +1% 10% communication Our immersive process started at the beginning of Q2. our proven INQUIRE process Our client-in-environment approach helped us begin to assess how to best respond to the current needs. We leveraged proprietary survey Our three-phase process, data, relationships with key stakeholders, and ongoing immersive Inquire, Design, and Integrate, work to deeply understand the climate of the culture, employee enables Collective Growth and experience, and business as a whole. the client to develop a trusting and authentic alliance, understand the issues and environment, and build a DESIGN support system for change. Leveraging the insights we gained during the Inquire phase, we designed six learning experiences to respond to the most critical needs of the employees and business. Our three learning experiences themes, Leading Self // Leading Others // Leading Organization, integrated somatic practices, individual and collective visioning, systems of accountability, and themes to empower positive mental shifts that moved the team toward their goals and away from distraction. Integral leadership coaching, as well as in-the-moment coaching for any team member or group helped support the movement toward a healthy workplace environment.

INTEGRATE As work progressed, the team began experiencing a new way of being in the workplace. They began enjoying stronger interpersonal communication, greater collaboration, and increased productivity and connectedness. This way of living and working is unlocking their individual and collective potential and elevating their business. As the team continues to practice a growth mindset, grow in their leadership capacity, and participate in the ever-changing industry rather than feeling stuck, they continue to realize positive shifts in performance and revenue as they become a more unified and engaged team.

“The ability to embed yourselves in our business and earn trust, at times, is very difficult; by doing so enabled you to become a part of the team. Once this was established, the critical piece of breaking down barriers within the organization became influential in changing mindsets and realizing our individual and collective potential.” Pat DeRico Vice President, Sales NBC5 I TELEMUNDO 39 more results from our proven process

KEY CHALLENGES KEY SHIFTS

Renewed belief in the ability to thrive, Low department morale individually and collectively

Sales leadership Increased alignment and transparency not aligned within the sales leadership team

Lack of trust and Improved communication and systems accountability of accountability

Rapidly shifting industry New strategies and processes to respond and market demands positively to industry changes

Merging two Increased camaraderie and appreciation contrasting cultures for team strengths

Major compensation A more nimble, focused team that is able change to shift strategies to create success

“I feel the Collective Growth team has helped put in more structure and accountability within our Sales management processes. This structure is absolutely a positive and will hopefully help build the foundation for future sales successes.” Parag Parikh Vice President, Finance NBC5 I TELEMUNDO 39 NBC 5 I TELEMUNDO 39 The place to go for exclusive local stories, the latest breaking news, weather updates and more in the Dallas Fort Worth area.

COLLECTIVE GROWTH We unlock human potential to inspire optimal performance and collective resilience. Our methodology shifts organizational and individual mindsets to restore relationships, enhance communication, level-up work habits, and ensure systems of accountability. We gain insight through inquiry, design customized strategies, and work alongside teams to successfully integrate a new way of being in the Workplace.

Collective Growth designed ‘The Art of Success: Annual Sales Planning’