Nbcuniversal to Provide Unprecedented Coverage of 2012 London Olympics
NBCUNIVERSAL TO PROVIDE UNPRECEDENTED COVERAGE OF 2012 LONDON OLYMPICS Record 5,535 Hours across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, Two Specialty Channels & 3D NBC to Broadcast 272.5 Hours, Most-Ever for an Olympic Broadcast Network NEW YORK – May 23, 2012 – NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. It was also announced today that NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage. “We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets,” said Mark Lazarus, Chairman, NBC Sports Group. “Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.” Following are highlights of NBCUniversal’s coverage of the 2012 London Olympics (some of the following information has been previously announced): • NBCUniversal is presenting its 13th Olympic Games and seventh consecutive, both the most by any U.S. media company. ABC is second with 10 and four (twice), respectively. o London will be NBCUniversal’s seventh consecutive Summer Games, having presented each one since Seoul in 1988. • The 5,535 hours of Olympic coverage are the most ever and surpass Beijing’s coverage (3,600 hours) by nearly 2,000 hours.
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