Celebrating the Whiskies of the World
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ADVERTISING RATECARD 2019 | Celebrating the whiskies of the world HISTORY WHY ADVERTISE Launched in 1998, Whisky Magazine recognises this most Whisky Magazine allows the advertiser to engage with a wider wonderful drink in all its magnificent diversity. Devoted global audience, reaching both the whisky novice and the exclusively to whisky, it brings you news, features, reviews and, enthusiast who want to know where to enjoyWhisky a whisky Magazine in cities of course, tastings of the very best malts, blends, bourbon, ryes around the world, distilleries to visit, and where to buy that Bothand more. Whisky Magazine exclusive whisky to add to their collection. www.whiskymag.com is the authority to which business professionals, experts, and its website executives and the new whisky drinker alike turn, to always be Whisky Magazine explore the lifestyle of whisky – the ‘in the know’ and to provide insight for their next purchase. bars, hotels, travel, fine dining and the pleasures of whisky and our audience, Whisky Magazine living. also regularly explores the secrets, With the whisky trade representing a significant percentage of mystery and essence of the product; great distilleries, the also creates the opportunity to maturation process, the influence of oak, whisky heroes... the create and expand brand awareness to the industry at all levels list goes on. both nationally and globally. the great passion, Whisky Magazine In a world where variety is essential, and flavour REGIONS AND MARKETS World Whiskies takes Awards, pride in Icons celebrating of Whiskythe whiskies and Whiskyof the world Live. throughout the year, in print, online and in person via our As well as covering all areas of Scotch whisky, from production, to blending, to stories of the distilleries themselves, a significant KEY FACTS proportion of Whisky Magazine explores the specific natures of 8 centresthe many of regions Ireland, and Japan, markets Australia around as well the asworld. Canada We anddedicate the supplements and special focuses on those mighty production � Readership of 68,270 editions per year � 32% many parts of Europe (including England and Wales). Of course, � 40% 52% delivered direct to subscribers’ home addresses we provide regular in-depth coverage on the seven remarkable � 8% ROW Global distribution : UK & Europe; US & Canada; regions within Scotland itself. Every year we publish a special report on Speyside and we spend much time covering the many- READERSHIP faceted market that is the USA. These supplements and special focuses provide well targeted � Average age of reader 40 years with 75% advertising opportunities for producers and, for the reader, added between ages 35-65 years value to their annual subscription. � 80% drink whisky more than twice a week � 64% buy themselves more than 11 bottles of whisky each year January 2018 October 2017 � March 2017 Readers, on average, spend between £45-£75 on a bottle of www.whiskymag.com www.whiskymag.com www.whiskymag.com Celebrating the whiskies of the world www.whiskymag.com www.whiskymag.com Celebrating the whiskies of the world whisky for their regular dram. Celebrating the whiskies of the world March 2018 20 PAGE Historic times SPECIAL Celebrating the whiskies of the world The development of Speyside PLUS The state of Spey VISITORS’ TESTIMONIALS GUIDE A look at this iconic whisky region Stranger things Speyside’s fascinating landmarks Craft Distilling “Whisky Magazine is an essential part of our annual marketing Why Australian whisky is different Brave New Venture The future is bright Directory of Distilleries budget; and creates the best awareness to the core audience of Top 20 Introduction to Speyside whisky 03 Tastings Why Speyside whisky is different Our recommendations 04 The pioneers 07 The Spirit of Speyside Whisky Festival whisky drinkers.” 03 Editor’s letter 10 Station Hotel, Rothes Japanese whisky news 14 04 Introduction Map of Speyside Japan overview 3 18 06 The Future of Irish Whiskey Directory of Speyside distilleries Distillery Focus: Asaka 4 20 12 Interview: John Teeling Where to buy whisky Suntory launch 8 28 16 Distillery Focus: Pearse Lyons Other visitor attractions Tastings 10 APRIL 2017 29 18 A Directory Where to eat, stay and drink 14 30 publication Tastings Tastings 18 32 05/10/2017 12:18 11/01/2018 15:58 SPEYSIDE17/03/2017 17:06 01/03/2017 14:24 “Whisky Magazine gives me a specialist global audience to create A supplement to Whisky Magazine EXCLUSIVE 001_Cover_JAPWM-Oct.indd 1 001_Cover_IWM.indd 1 001_Cover_SpWM.indd 5 brand awareness in countries where I am looking to increase sales; 001_Cover_aWM.indd 1 namely the US and Scandinavia.” www.whiskymag.com EDITORIAL FEATURES 2019 REGULAR FEATURES FOR EACH ISSUE WILL INCLUDE: Whisky People Dave Pickerell Whisky People Dave Pickerell WORDS JIM LEGGETT Cocktails � Dave Pickerel was to whisky what Michelangelo was to ceilings, an absolute master Tastings “There’s a difference between a distillery Proclaimed the Johnny Appleseed of and a whiskey factory, and I work in American whiskey by one magazine, his a distillery.” – Dave Pickerell. name alone made him an international celebrity, sought out to autograph bottles, ave Pickerell passed away? barrels, even restaurant napkins! Dave’s � The man I’d just interviewed like will never been seen again. days before, gone? Can’t be, I hope… but it’s true. American Whiskey magazine just TASTE | Tastings SCOTLAND AMERICA REST OF WORLD Bottle price guide: = £11-25 (US$17-40) = = = = = � £26-70 (US$40-110) £71-120 (US$110-190) = = = = £121-180 (US$190-280) = = = == £181 plus (US$280 plus) published Dave’s final interview and, in Dnewswires, top brand distillery moguls, honour of the great man, we decided humble whisky aCondolencesrtisans, fans offlood Dave’s the to reprint it. – Ed. famous brand associations and rock Michter's Private Collection stars, too, share heartfelt grief while I’m Teeling Whiskey Thomas H. Handy Sazerac “The band basically commissioned 2018 Toasted Barrel Finish Bourbon Whisky Gourmet me... one artist to another... to make Longmorn 1961 European Oak Single Pot Still 2018 Antique Collection MICHTER'S GORDON & MACPHAIL Dave’s life and times feature for Whisky a whiskey expression that would TEELING WHISKEY CO. SAZERAC struggling to find appropriate words. Magazine suddenly becomes an obituary. give them another avenue to touch ABV: 45.7% Rob Lyndsey ABV: 45.0% Rob Lyndsey ABV: 46.0% Metallica's just-released Blackened their fan base. They trusted me to Style: Bourbon Style: Single Malt Rob Lyndsey ABV: 64.4% Rob Lyndsey Nose: Standing in Style: Single Pot Still Style: � whiskey, every bottle featuring Dave’s make something worthy... in the Region: Kentucky Nose: Imagine sitting Region: Speyside Nose: Apples, pears and Nose: Peaches, apricots Rye Region: N/A Nose: Reminds me Nose: Peardrops, Jelly Price per bottle: = = == = a warehouse at the in a field surrounded Region: Kentucky Nose: Seriously nutty Nose: With some Production signature, sits on my desk. whiskey community and the Price per bottle: == = = = honey. Hints of gorse and raisins covering a = = == = Price per bottle: of opening a double Babies and pine resin. Bottling: Distillery height of summer. Bottling: Price per bottle: = = == = at first. Caramel coated patience it slowly music community. I insisted by gorse flower, with a Independent flowers, which move to a warm bread and butter Bottling: Distillery Availability: Worldwide bass case. Bow rosin, The initial sweetness Bottling: Distillery and chilli-spiced rel � Savoury notes of picnic of bacon butties, Availability: Worldwide Availability: W eases notes of baked “The Metallica family is stunned and more musky floral tone. pudding. Dark chocolate orldwide that when I was ready, polished wood, a hint of is slowly followed by Availability: Worldwide peanuts and almonds. Question and Answer cornbread, fresh oak eggs Florentine, banana Pickled walnuts emerge, red apples, vanilla in disbelief at the loss of our friend and they needed to convene a covered coffee beans, AMERICA SCOTLAND strings and dusty velvet baked salmon. Pink Fresh orange peel, and and sourdough bread. porridge and freshly dark chocolate. REP. OF IRELAND AMERICA custard, and Reese's partner, Dave Pickerell. He was not sort of critical murder almond flakes and fabric. Sweet barley peppercorns and Some redcurrants and brewed coffee. lots of nutmeg-laden Peanut Butter Cups. only a mentor and friend, we considered board to make sure my Palate: Sweet but then crushed pistachio shells notes and vanilla. A zip raspberry coulis. raisins linger. vanilla custard. Palate: Packing a him a member of Metallica. We learned so creation was worthy. Palate: The floral turns musky again, start to overpower the of lemon citrus. Palate: There’s a sooty Palate: Chilli spiced punch, with freshly much from Dave in the all too brief time we Palate: Honey, vanilla aromas dominate with leather-bound books rich fruits. Travel Retail Once approved, we Palate: Something sweetness that jumps peanuts h it at first, then brewed coffee, apple had together. But more than anything, Dave custard and toasted gorse flower, nectar and roasted hazelnuts. Palate: Stewed fruits had Blackened forest-like here. forward. Strawberry moving to more mellow coconut. There's a honey and earl grey tea. There is a hay-bale note and blackcurrant was our good friend and we will miss American whiskey.” and sour plums, bitter Peppermint and a tang jelly, ginger beer, gentle smoke note here Milk chocolate and hot malted milk biscuits and crumble, and flying Whisky Magazine index him tremendously.” – Metallica. – Dave Pickerell here, whipped goats coffee and damp leather of lemon citrus. Feels grapefruit and bread too. Candied oranges almond milk soften the fig jam. Hints of freshly saucer sweets. � cheese and honey. overpowers the juicy like there is a little and butter pudding with with dark chocolate. Oak palate with toasted oaks cut barley and almost Sweetness moves into Finish: Doesn’t hang fruits that appeared smoke hiding in here, shows its presence too.