Contact: Media: Jacob McConnico RJRV 2016-01 (336) 741-0319 VUSE FOB™ with Bluetooth® technology offers innovative, new vapor experience

WINSTON-SALEM, N.C. – March 2, 2016 – In response to the rapidly changing demands of adult tobacco consumers, R.J. Reynolds Vapor Company (RJR Vapor Co.), a subsidiary of Reynolds American Inc. (NYSE: RAI), introduces nationally its VUSE FOB™ power unit with Bluetooth® technology, a device that is the perfect combination of form and function.

“We are excited about bringing this truly innovative device to adult tobacco consumers, and we believe it will get a lot of attention because nothing else like it exists in the market today,” said Carlos Lindo, president of RJR Vapor Co. “VUSE FOB has state-of-the-art technology built in, and the design is sleek and sophisticated.”

VUSE FOB power units fit in the palm of the hand and are pocket-friendly. An on-device display provides real-time information about battery and cartridge levels, and gives adult tobacco consumers the ability to dim the display.

The device can be paired with a mobile app that has several features, including two locks, a hard lock and a proximity lock, that prevent youth and/or others from using the device. The mobile app also gives more detailed information about battery and cartridge levels.

VUSE FOB works with the same VUSE cartridges as VUSE SOLO® and VUSE CONNECT™. The cartridges are available at retail stores nationally.

VUSE cartridges fit into the device and are retractable, minimizing the exposure of the mouthpiece to dirty surfaces.

“VUSE FOB has several distinguishing features, and it is tapping into the emerging trend of ‘The Internet of Things,’ seamlessly connecting everyday physical devices to the world of smartphones, computers and tablets,” Lindo said. “We continue to innovate in the smoke-free vapor space to make products that meet the rapidly changing demands of adult tobacco consumers. This is truly transforming the tobacco industry.”

VUSE FOB power units are only available for purchase online at www.vusevapor.com, a website that is restricted to those 21 years of age or older.

R.J. Reynolds Vapor Company, a subsidiary of Reynolds American Inc. (NYSE: RAI), manufactures and markets VUSE e-cigarettes. To learn more about R.J. Reynolds Vapor Company go to the company’s website, RJRVapor.com. You can also visit Transforming Tobacco to learn more about how Reynolds American and its operating companies are transforming the tobacco industry.

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