New Products Kit

This kit has been prepared for your use to show the new products that you educate on locally. The best attempt was made to keep the products at actual size, but some are not actual size.

Information on each product type is included beside the photo. There are multiple products for each category and some information may apply across the board to that category. Additional information on these products can be found in the new products webinar.

This format is in printable pdf. In the event you would like to cut the images out and use them for a display, the image sizes have all been scaled to 5 x 7 photo size.

If you have any questions or need further assistance with new products education, please email your CHC.

Traditional Cigarettes In our new products kit, we have the Marlboro cigarettes and new varieties that have come on to the market. Marlboro Eighty-Threes are slightly longer than the traditional cigarette. Marlboro Black—aside from the name and package design (which may be targeting the African American crowd) these look very similar in appearance to your traditional cigarette. Outside of the package, the cigarette paper wrapping is not black in color, it looks just like a traditional cigarette. Marlboro Edge—aside from the packaging looking different from other Marlboro cigarettes, when you open the package, the cigarettes inside look like any other Marlboro cigarette. There is no noticeable difference in appearance. There is however, the visible advertising difference that the Edge has a ‘bold smooth flavor’ as compared to the “bold flavor” seen advertised on the Marlboro Black.

Traditional Cigarettes In our new products kit, we have the Camel Crush cigarette, which came to the market after the 2009 Family Smoking Prevention and Control Act went into effect. Research has shown that flavored tobacco products appeal to youth. At an attempt to curb youth smoking rates, the 2009 Tobacco Control Act banned all flavored cigarettes, leaving the only legal flavors as menthol and traditional tobacco. Camel Crush— The camel crush cigarette came on to the market after the 2009 Tobacco Control Act. It is the first (and only known) cigarette that changes it’s flavor from a traditional tobacco flavor to a menthol flavor midway through. There is a capsule in the filter (indicated by highlight marks circling around the camel image), and when you press this capsule, it releases a menthol flavor into the cigarette. Seeing that flavors are banned from cigarettes and the only exception is menthol, these cigarettes may appeal to a youth and young adult audience.

Cigars, Cigarillos and Little Cigars The 2009 Tobacco Control Act banned all flavored cigarettes, leaving the only legal flavors as menthol and traditional tobacco. However, the flavor ban did not extend to cigars, cigarillos and little cigars. Cigars— Traditional cigars are larger in size than what we see popular with youth today. The cigars that are popular with the younger crowd are the little cigars and cigarillos. One difference between cigars and cigarettes is that cigars are tobacco wrapped in a tobacco leaf, where cigarettes are tobacco wrapped in paper. Due to this difference, cigars are taxed and classified differently than traditional cigarettes. Little Cigars— In the photo to the left, you can see a package of little cigars with a grape flavor. Little cigars typically have 20 in a pack (similar to a pack of cigarettes, which contain 20 cigarettes) and their size is also similar. As you can see in the picture, the little cigar is a little longer than the traditional cigarette. However, the circumference is the same for each. Cigarillos— These are pictured on the next page, and include a 2 pack that can be purchased for $1—with the flavor tropical fusion. The other 2 foil wrapped cigarillos are white grape and grape, these can be sold for 69 cents or 2 for $1 in some retail locations. These are a smaller cigar, and have more of a thicker feel to them like your traditional cigar. Tipped Cigars—pictured on the next page, if you’ve ever seen a filter tip on the ground, this tipped cigar is most likely where that tipped filter is coming from.

Smokeless Tobacco The two main types of smokeless tobacco used in the United States are chewing tobacco and snuff. Chewing tobacco comes in three forms: loose leaf, plug and twists. Snuff is a finely cut or ground tobacco that can be dry or moist. Snuff is commonly used by placing the tobacco between the cheek and gum. The most popular form of snuff is moist snuff (pictured) which is kept in tins or plastic cans. Skoal Long Cut—this form of tobacco is known as moist snuff. It’s appearance and feel is somewhat similar to wet ground coffee. Chewing tobacco does come in flavors. This one is a berry blend, but there are many other flavors available on the market.

Smokeless Tobacco *Snuff may also come in small teabag-like pouches. Copenhagen Pouches—(pictured) These pouches were created as an alternative to your traditional “spit tobacco” where you commonly spit the tobacco out into a bottle or on the ground when you are finished. With pouches, you place a pouch between your cheek and gum, remove the pouch and throw it away when you are finished. *Pouches still contain tobacco and come with the same health risks as traditional chewing tobacco.

Skoal Snus—(pictured on next page) Snus (sounds like goose) is a moist powder tobacco that is packaged in a small pouch (similar to the material used for tea bags). Users place a single snus pouch in their upper lip and keep it there for a few minutes up to several hours. The manufacturers recommend keeping the pouch in for no longer than 30 minutes. Once finished, users simply remove the pouch and dispose of it. Snus is a spit-free smokeless product that is sold in a variety of flavors and brands. (also pictured are Camel Snus)

Camel Snus—(pictured on next page) Camel Snus is “sold cold” and kept in a refrigerator until it is sold. R.J. Reynolds boasts that its product is stored at 36 to 44 degrees until it is sold—to ‘seal in freshness’. It is sold in four flavors, and each tin contains 15 pouches.

Hookah Tobacco *Hookah tobacco is used with a hookah pipe (not pictured). We did not purchase a hookah/water pipe or the special coals used with the pipe for the new products kit. Most hookah/water pipes cost upwards of $100.

 FACT: 1 hour session of hookah can be the same as smoking 100 cigarettes.

A hookah is a water pipe used to smoke tobacco, usually sweetened and flavored tobacco. The tobacco in hookahs can have additives such as honey and molasses. Hookah tobacco is a moist tobacco (as pictured on the next page). The tobacco is sold in a variety of flavors including watermelon, peach, strawberry, papaya, lemon mint, mint chocolate, spearmint, cola, mimosa, pina colada, cappuccino and even blueberry muffin. Hookah tobacco is sold by independent companies and local shops and is easy to purchase online. We purchased our hookah for the new products kit, online. One brand of hookah tobacco is included in our collection in 2 different flavors: ‘exotic bubble gum’ and ‘exotic candy’ (pictured on the next page).

Electronic Smoking Devices (ESD) E-Hookah (pictured) One time use disposable device. An e-hookah is the electronic version of the traditional hookah. When you inhale from the tip of the device, a flavored aerosol is pulled from the chamber into the lungs.

Electronic Smoking Devices (ESD) 1st Generation E-Cigarettes (pictured) There are 4 generations of ‘e-cigarettes’. The first generation are your ‘cigalikes’, these are most commonly going to look like the traditional combustible cigarette. There is an aerosol in the device that when you inhale through the hole in the mouthpiece (the filter of these shown have a hole for inhaling) you receive a dose of aerosol more often than not containing nicotine.

NJOY (pictured) is a one time use disposable device. The end of this product lights up orange (similar to a traditional cigarette when lit) when you inhale.

*The makers of this NJOY e-cigarette have evolved their company to include full scale vape pens that include e-liquid in a multitude of flavors. Their website is worth checking out to see how this product that started as “traditional king and light” flavor variety now includes an array of youth attractive flavors and electronic smoking devices.

Mark Ten (ties to Marlboro/Philip Morris) is a first generation e-cigarette, as well was the Vuse E-cigarette (RJ Reynolds, mak- er of the popular Camel cigarette). Both are pictured in the follow- ing pages.

Electronic Smoking Devices (ESD) Mark Ten E-Cigarette (pictured) Rechargeable. The Mark Ten e-cigarette currently is available in 2 flavors: traditional tobacco and menthol. Both are included in our new products collection.

This product boasts “4 draw technology” in their advertising (see photo on next page) and as you can see the top of this device has 4 holes to inhale the aerosol.

There are 3 parts to this e-cigarette (as seen on the next page). The bottom part of the device is the battery and twists off from the top part of the device, which is the mouthpiece with the “4 draw technology”. The third part to this e-cigarette is the USB charger.

To recharge the Mark Ten, you twist the base of the battery into opening of the USB stick (opposite side of the computer connection).

Mark Ten XL E-Cigarette *The newer version of this product is named Mark Ten XL, and comes in a variety of flavors: Winter Mint, Fusion, Menthol and Classic. Mark Ten XL boasts longer lasting cartridges and batteries, compared to the original Mark Ten (pictured). We do not have a Mark Ten XL in our collection.

Electronic Smoking Devices (ESD) Vuse E-Cigarette (pictured) Rechargeable. The Vuse e-cigarette ‘starter kit’ (pictured) currently is available in 2 flavors: traditional tobacco and menthol. Both are included in our new products collection. *There are also other flavors of refill cartridges available for Vuse.

There are 3 parts to this e-cigarette (as seen on the next page). The bottom part of the device is the battery and twists off from the top part of the device, which is the flavor cartridge/ mouthpiece. The third part to this e-cigarette is the USB charger. *Vuse also has replacement flavor cartridges that you can buy after you have purchased the device itself. The flavor cartridge serves as the mouthpiece on their product, and essentially when you are finished with the cartridge you dispose of it and replace it with another cartridge. Flavors for the Vuse e-cigarette cartridge refills include: Berry (which we have in our collection), Crèma, Chai, Mint, Menthol and Original. To recharge the Vuse, you twist the base of the battery into opening of the USB stick (opposite side of the computer connection). The tobacco industry, possibly in an attempt to clean up it’s past image, started marketing e-cigarettes, and then started using the term “vapor product” and slogans such as “It’s not smoke, it’s vapor” .The terminology of vape, vaping and e-cig is most likely coming from the tobacco industry. All 3 major tobacco manufacturers own a brand of electronic smoking devices; Lorillard/RJ Reynolds and Phillip Morris..

Electronic Smoking Devices (ESD) 2nd Generation E-Cigarettes— Second generation electronic cigarettes usually look like pens or laser pointers, and are considerably larger than ‘cig-a-likes’. When using a typical second generation e-cigarette, the user would need to manually press the ‘fire’ button while they inhale. “Vape Pen” (pictured) Rechargeable and refillable. There are 3 parts to this “Vape Pen” (pictured). The bottom part of the device is the battery and twists off from the middle part of the device, which is known as the tank or chamber. The middle part of the device attaches to the mouthpiece. The base of the mouthpiece fits inside the top of the tank/chamber. To recharge the device, you twist the base of the battery into the opening of an USB. *This device did not come with a rechargeable USB piece. Most of the USB used are universal, and we noticed that the battery for this device can be charged using the Vuse USB. This pen was bought in two parts: the battery and mouthpiece/ chamber. It does not come pre-filled. The user would purchase a separate ‘e-juice” to fill up the tank/ chamber. To fill, the user would take off the mouthpiece and pour e-liquid into the tank/ chamber. *E-Liquid (other terms include E-Juice or Vape Juice) is bought separately to fill the tank/chamber. The cords in the tank/chamber soak up the e-liquid, and the user pushes the button on the battery to heat up the liquid in the chamber, which turns into an aerosol that the user inhales.

Electronic Smoking Devices (ESD) E-juice is used with refillable vape pens such as the one pictured on the previous page. “E-Juice” (pictured) E-Liquid (other terms include E-Juice or Vape Juice) is bought separately to fill the chamber. This liquid can be sold in many quantities, flavors and doses of nicotine. The particular brand that we purchased (pictured) claims to have 0mg of nicotine in the bottle. However on the ingredients label, nicotine is listed as an ingredient and there is a warning label about nicotine. The amount of nicotine (most commonly measured as mg) in each product varies by brand. This particular brand comes in 0mg, 12mg and 24mg. Without regulation in place for e-liquids, it is difficult to determine if that measurement of mg is per bottle, per drop etc. For most of the last 5 years, without FDA regulation, we have had what the manufacturers tell us about their products. The FDA Deeming Regulation (effective August 2016), now requires manufacturers to list ingredients and if a product contains nicotine it will have proper labeling as such. Prior to this ruling, e-liquids were not required to list ingredients or provide clear labeling if the product contained nicotine or not. *Flavors, of e-liquids currently are not regulated by the FDA.

E-liquids may be flavored and come in a variety of youth appealing flavors. Pictured below is the grape flavor.

Questions?

Additional information on these products can be found in the new products webinar. If you have any questions or need further assistance with new products education, please email your CHC.