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Cambridge University Press 978-0-521-51948-9 - Brazilian Multinationals: Competences for Internationalization Afonso Fleury and Maria Tereza Leme Fleury Index More information Index 3M 110 Aracruz 256 Arcelor-Mittal 36, 131–132 AB InBev 36, 131–132, 270 Arcor 320, 323, 338–339 ABB (Asea Brown Boveri) 110, 121, Argentinean MNEs 318–325 125 institutional and economic context ABN-Amro 170 318 adverse clashes, theory of 146 Techint case 323–325 aircraft industry Armour 141 market niches 243–244 Artecola 264 Alpargatas 103–104, 142, 319, 320 Asea Brown Boveri (ABB) 110, 121, AmBev 207, 338–339, 404, 408 125 beer market characteristics Asia see BRICs; RICS and individual 267–268 countries internationalization 269–270 Audi 169 origins 268–269 AutoLatina 157 América Móvil 331, 334 automotive industry in Brazil American system of manufacturing and the eclectic paradigm 75–76 65–67 first cars made in Brazil 70–71 Amsden, Alice 99–100 Fordism in Brazil 66 analytical framework 41–61 Avibras 150 analysis plan 60–61 competence-based approach 42–46 BASF 121 competences for BBVA bank 170 internationalization 395–398 Belgo Mineira 141 core competences as competitive Bematech 289–291 advantage 47–48 origins 289 influence of the local environment Bertin 253 53–60 Best, Michael 65 management styles 42 B. F. Goodrich 142 mapping core competences BHP Billiton 36, 131–132, 236, 241, 48–50 242 outline of the framework 42 biometrics, Griaule Biometrics resource-based view of the firm 294–295, 297–298 42–46 Birla Group 104, 369 Andrade Gutierrez 149, 281–282 BMW 169 AngloGold Ashanti 387–390 born globals in Brazil 294–295 Annheuser-Busch 267, 270 CI&T Software SA 294–297 Antarctica brewery 144, 268–269 Griaule Biometrics 294–295, Aoki, Masahiko 89–90 297–298 Apple 110 Bosch 149 428 © in this web service Cambridge University Press www.cambridge.org Cambridge University Press 978-0-521-51948-9 - Brazilian Multinationals: Competences for Internationalization Afonso Fleury and Maria Tereza Leme Fleury Index More information Index 429 Boston Consulting Group rankings performance in internationalization 100 New Global Challengers waves 137 report 2 Brazilian management style Brazilian multinationals 191–197 177–180 Brahma 144, 268–269 Brazilian MNEs (multinational Braskem 150, 263–267 enterprises) origins 264–265 as networks of competences petrochemical industry in Brazil 214–220 263–264 most internationalized firms Braspetro (Petrobras International 197–204 S.A.) 230–231 rankings 191–204 see also Petrobras Brazilian MNEs case studies Brazil 226–298 evolution of outward FDI 184–187 AmBev 267–271 second wave of internationalization Bematech 289–291 83–84 Braskem 263–267 trade relations with China 341, choice of cases 226 363–365 CI&T Software SA 294–297 trade relations with India 341, 375, Embraer 243–251 378–380 Gerdau 259–263 trade relations with Russia 341, 383 Griaule Biometrics 294–295, see also BRICs 297–298 Brazil (colonial period to second IBOPE 291–294 world war) 137–146 JBS-Friboi 251–255 actions of MNE subsidiaries Marcopolo 274–276 141–142 Odebrecht Engineering 281–286 birth of Brazilian companies Petrobras 228–236 142–144 Romi 277–281 foreign direct investment (FDI) Stefanini 286–289 141–142 Tigre 271–272 Brazil (1950–1970) 146–153 Vale 236–243 aerospace industry 150 Votorantim Group 255–258 capital goods industry 149 WEG 273–274 durable consumer goods industry Brazilian MNEs development 148–149 164–225 petrochemical industry 149–150 characteristics of the political, social and economic internationalization process evolution 147–148 220–225 Brazil (1970s and 1980s world crisis) chronological view 187–191 153–162 competences for international global value chains 161 expansion 212–213 IT industries’ development program competences for the entry phase 161 210–212 Japanese subsidiaries in Brazil competences to compete in 157–158 domestic markets 208–210 political, social, and economic impact of policy changes 107 evolution 154–156 impact of productive restructuring Pro-Alcool program 160–161 164, 165–168 Brazil Foods 408 increasing role in the global Brazilian firms economy 1–2 © in this web service Cambridge University Press www.cambridge.org Cambridge University Press 978-0-521-51948-9 - Brazilian Multinationals: Competences for Internationalization Afonso Fleury and Maria Tereza Leme Fleury Index More information 430 Index Brazilian MNEs development (cont.) capital-goods production in Brazil internationalization drivers 277–278 205–208 Carlson, Sune 76 Mercosur regional trade agreement Carrefour 170 183–184 Carso 331 National Quality and Productivity Casino 170 Program (PBQP) 176 Caterpillar 53, 62, 82 privatization of state-run Celestica 170 enterprises 171–175 CEMEX 36, 131–132, 317, 331, telecommunications industry in 335–337, 338–339 Brazil 173–174 CEPAL 146 Brazilian MNEs subsidiaries chaebols (Korea) 99–100 characteristics 214–216 Chandler, Alfred 72, 73 competences of HQ and Chilean MNEs 325–330 subsidiaries compared 218–220 economic and institutional context headquarters–subsidiaries 325–326 relationships 216–217, investments abroad 326–328 218–220 Masisa case 328–330 management of 218 China 345–366 Brazilian model of international Chinese model of international management 220–225, management 360–362 405–406 Chinese MNEs 351–360 Brazilian multinationals see Brazilian guanxi 361–362 MNEs (multinational Huawei case 356–358 enterprises) international competitiveness of Bretton Woods system 67 Chinese firms365–366 BRICs (Brazil, Russia, India, China) internationalization of Chinese 31 firms350–366 diversity within the BRICs 390–393 Lenovo case 358–360 economies 33–35 outward FDI 349–351 see also RICS and individual political and economic history countries 345–350 Bridgestone 96 SAIC 349–350 British-American Tobacco 141 trade relations with Brazil British Petroleum 64, 117, 228 363–365 Bunge y Born 103–104, 142, 319, see also BRICs; RICS 320 Chrysler 169 business alliances 114–115 CI&T Software SA 294–297 business houses (India) 369 origins 300 buyer-driven production networks Cipatex 264 129–130 Coca-Cola 331, 334 Cofap 149, 161, 175 C&A 170 Colt 65 Cabral, Pedro Alvares 14, 138 Columbus, Christopher 14 Café de Colômbia 317 Companhia Vale do Rio Doce Caloi 104 see Vale Camargo Corrêa 149, 187, 256, competence-based approach to 281–282 internationalization Camões, Luiz de 13 42–46 Canon 92, 96 competence-based competition © in this web service Cambridge University Press www.cambridge.org Cambridge University Press 978-0-521-51948-9 - Brazilian Multinationals: Competences for Internationalization Afonso Fleury and Maria Tereza Leme Fleury Index More information Index 431 analysis of the local environment corporate scope 48 59–60 definition and attributes 47–48 and local factors endowment 54–55 dynamism and flexibility 48 influence of cultural traits 54, learning by doing 48 55–57 marketing core competence influence of local environment 52–53 53–60 product development core sociopolitical influences 54, 57–59 competence 52 competence-based strategic production core competence 51 positioning 50–53 relation to three core functions competences (organizational) 42 49–50 as a strategic resource 42–53 stability across time 48 definition46–47 corporate social responsibility (CSR) development of the analytical competence 243 framework 395–398 Coteminas 405 distinction from resources 46–47 country-based competitive advantages for internationalization 212–213, 54 395–398 creative industries, born-globals in for the entry phase 210–212 Brazil 294–298 in emerging country MNEs CSN (Companhia Siderúrgica 395–398 Nacional) 174–175, 256, in internationalization theories 259–260 80–81 Cuervo-Cazurra, Álvaro 301, MNE as a network of competences 316–317 120–130 culture new architecture of organizational and values 56, 57 competences 118–120 Hofstede’s model 56 strategies and competences of influence on competence-based Brazilian MNEs (survey) competition 54, 55–57 204–225 influence on management style 54, to compete in Brazilian domestic 55–57 markets 208–210 Schein’s view 56–57 see also core competences customer orientation strategy, competitiveness marketing core competence competence-based strategic 52–53 positioning 50–53 Cyert, Richard 77 of emerging country MNEs 399–403 da Gama, Vasco 14 resource-based view 45–46 Daewoo 101–102 World Economic Forum (WEF) Dell 51 definition59 Dell’Acqua 143 Confab 149, 323–324, 325, 338 developing countries, definition 31 construction industry 281–282 see also emerging countries; third construction materials industry in world countries Latin America 271 DHB 273 core competences Dicken, Peter 16 and strategic positioning 50–53 Disney 110 approaches to mapping 48–50 DKB 92 as competitive advantage 47–48 Dunning, John 73–75, 81 competitive locus 48 Dupont 52 © in this web service Cambridge University Press www.cambridge.org Cambridge University Press 978-0-521-51948-9 - Brazilian Multinationals: Competences for Internationalization Afonso Fleury and Maria Tereza Leme Fleury Index More information 432 Index Duratex 271, 329 impacts of the 2008 financial crisis Dutch East India Company 24 406–409 international competitiveness eclectic paradigm of international 399–403 production 73–76, 81 internationalization strategies economic globalization indicators 18 403–405 EFFA 169 late-mover and early-mover Electrolux 149 strategies 399–403 electro-metal-mechanics industry in sustainability of Brazil 273 internationalization 406–409 Embraco 149, 161, 208, 273 see also third world MNEs Embraer 150, 174–175, 207, 274–275, emerging economies

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