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Opportunity and Risk Johannes Züll on Crisis, New Channels and Digitisation in Croatia

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Opportunity and Risk Johannes Züll on Crisis, New Channels and Digitisation in Croatia 10 December 2009 week 50 Opportunity and risk Johannes Züll on crisis, new channels and digitisation in Croatia Germany France RTL Television secured top matches RTL Radio broadcasts the of the 2010 football world cup 2010 football world cup United Kingdom Greece Five signs deal with Youtube Alpha reports the best month ever week 50 COVER: Montage with Johannes Züll, CEO of RTL Televizija, and stars of the channel 2 week 50 the RTL Group intranet “Taking up the challenge” After giving Johannes Züll the customary 100 days to settle in at RTL Televizija, Backstage welcomes him back, asking about Croatia, his strategy for RTL Televizija and the challenges ahead. Johannes Züll Croatia - 10 December 2009 Johannes Züll is no stranger to RTL Group. On 1 September 2009, Johannes Züll took up From 1999 to 2007, Züll held various executive his post as CEO of RTL Televizija, following positions within the company, including Christoph Mainusch who became CEO of Managing Director at RTL Interactive and Head Alpha TV in Greece and a member of the of Strategy and Business Development at RTL Televizija Board of Directors. Backstage RTL Television in Cologne. He also served as seized the opportunity to ask the new CEO Managing Director of the news channel N-TV, about the country, his channel and his strategy as Managing Director RTL New Media, Head of for the future. the Internet & New Technologies division at RTL Group in Luxembourg, and as Head of Mr. Züll, your first 100 days as CEO of Business Development for TV in the German- RTL Televizija are over. What’s your first speaking territories, CLT-UFA. Züll also sat on impression of the channel and the country? the supervisory boards of Super RTL and RTL Televizija is very well positioned. We will IP Deutschland. Prior to his career at RTL again finish the year as the all-day and prime- Group, Züll worked for the Boston Consulting time market leader and with the highest Group in Germany and Thailand from 1993 to advertising market share of all competitors. 1999. Even more important, we have excellent programmes in our current line-up and in the coming months. Imagine a station with series like all three CSI franchises, The Mentalist, Bones, Desperate Housewives, Grey’s Anatomy, with deals with Warner, Fox, Universal and Paramount, with news beyond 30 per cent ratings, with Come Dine With Me and Kitchen Nightmares and with strong shows like Idols – that’s RTL Televizija. Desperate Housewives 3 week 50 the RTL Group intranet How would you describe Croatia’s TV market and the competitive landscape? The Croatian TV market is very developed and highly competitive. With a public broadcaster that commands a budget of three to four times our budget and a commercial competitor, Nova, which belongs to the CME group, we really have to fight for programming, advertising and eyeballs. Beyond the four national stations, we have to watch the platform operators more and more, especially the major IPTV operator Max-TV from Deutsche Telekom and the major cable operator B Net. Together they “control” around 25 per cent of all TV households. You used to be CEO of N-TV and RTL Interactive in Germany. What’s different at RTL Televizija and what experiences from these times are useful for you? Of course, the focus and positioning of RTL Televizija is very different from that of N-TV and RTL Interactive. N-TV is a thematic channel, while RTL Televizija is a general- interest channel. RTL Interactive develops the Jesikova Juha from Kitchen Nightmare interactive activities of the German TV stations, while our interactive activities are integrated I cannot give a first impression of Croatia, as within the station. All three have led the market I’ve only had time to see a bit of Zagreb. Zagreb in their respective segments; that is what they has a very beautiful city centre with a lot of have in common. And, as I enjoyed working for interesting architecture, people are very friendly N-TV and RTL Interactive, I very much enjoy and there are excellent restaurants. With the working here now. I am trying to take my European Community accession process in full learning from former experiences and bring swing, with the expected date of accession in them in on a daily basis. January 2012, there is a lot going on in politics in Croatia. How would you rate the economic situation in Croatia at the moment? The financial crisis has hit Croatia very hard, but with a time lag of at least three months compared to Germany, the UK or France, for example. Given this time lag, Croatia seems to need a bit longer to recover from the crisis. Advertising markets have dropped by 20 percent over the course of the year. The last two months of this year fortunately show only single-digit losses in per cent compared to the same period last year. The most important things from an economic perspective at the moment are that: first consumers start spending again, secondly the unemployment rate, which is currently at around 15 per cent, does not increase further and thirdly the exchange rate stays at its current level. CSI Miami 4 week 50 the RTL Group intranet What are RTL Televizija’s strengths? Where European News Exchange, and we learn from is there room for improvement? the interactive activities of the group. These are Market leadership in audience and advertising just some examples of how RTL Televizija can only be achieved if there is a clear strategy, benefits from the group. a strong management team and excellent programming. RTL Televizija has them all. Is building a family of channels in Croatia These are the ingredients for success. still on the agenda? More than ever, as Croatia is now moving fast Unfortunately, you cannot rest on your laurels, on its way to full digital switch-over. At the but always have to actively work on developing moment, the four national stations cover more your positioning and programming. This is what than 98 per cent of the country with analogue the team does on a daily basis. We are in the terrestrial distribution. By the end of 2010, gratifying position that my predecessor analogue signals will have to be switched off, Christoph Mainusch actively helps us in this replaced by DTT. This switch-over represents process and we can therefore learn from his both an opportunity and a risk for us. The most experience. important question is whether we will be given the chance to start a second channel in the What advantages does RTL Televizija have second multiplex. A public tender is planned to as part of RTL Group? award another four to six national licenses. We Although television is a local business, there are actively working on scoring one of these are a lot of synergies that can be captured licenses. through cooperation within the group. We actively participate in the group’s Synergy Growth in interactive activities is also on the Committees and apply the learnings to our agenda. However, we first need to find the right daily business. We closely cooperate with BCE business model before we start investing in on technical issues, we are a member of such activities. 5 Passionate about music Calogero’s album L’embellie was named the “RTL Album of the year 2009” by RTL Radio’s listeners. The French singer accepted the award from Frédéric Jouve, Director of Entertainment Programmes, and gave a special concert for the listeners of RTL Radio France in front of a live audience at the Grand Studio RTL. week 50 the RTL Group intranet Prime teams during prime time RTL Television has managed to secure top matches featuring Europe’s top teams for its six broadcasts of preliminary-round matches in the Fifa Football World Cup 2010 in South Africa. Germany - 8 December 2009 On the very first day of the World Cup, RTL “Without exception, RTL Television’s six World Television will show the encounter between Cup evenings in the preliminary round promise Uruguay and 2006 World Cup finalist France in top-notch, exciting and crowd-drawing Cape Town. The kick-off for this match – as for matches between great football nations,” says all other preliminary-round matches presented Anke Schäferkordt, CEO of RTL Television. “We exclusively by RTL Television on free-to-air TV are especially pleased with the fact that we will – happens during prime time at 20:30. The be presenting such an attractive match on the channel agreed to this with the Fifa and the two evening of the very first day of this World Cup.“ public broadcasters ARD and ZDF at the RTL’s Head of Sports Manfred Loppe adds: ‘Picking’ in Cape Town last weekend. The “We also expect to see a lot of suspense in the broadcasts of the final rounds – the two Round last preliminary round encounters, since they of 16 games and a quarter-final match to be practically serve as finals on the way to the shown on RTL Television – will be picked after Round of 16.” the end of the preliminary round of the Fifa Football World Cup. An overview of RTL Television’s preliminary-round broadcasts: Q Friday, 11 June, 20:30, Cape Town: Uruguay v. France (Group A) Q Monday, 14 June, 20:30, Cape Town: Italy v. Paraguay (Group F) Q Friday, 18 June, 20:30, Cape Town: England v. Algeria (Group C) Q Monday, 21 June, 20:30, Johannesburg: Spain v. Honduras (Group H) Q Thursday, 24 June, 20:30, Cape Town: Cameroon v.
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