Global Film Tourism Conclave: Promoting Destinations Through Films October 7, 2017

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Global Film Tourism Conclave: Promoting Destinations through Films October 7, 2017

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Global Film Tourism Conclave: Promoting Destinations through Films 1 Global Film Tourism Conclave: 2 Promoting Destinations through Films This publication does not constitute professional advice. The information in this publication has been obtained or derived from sources believed by BnBNation (GMS Hospitality Services Pvt Ltd) to be reliable. Any opinions or estimates contained in this publication represent the judgement of BnBNation at this time. Readers of this publication are advised to seek their own professional advice before taking any course of action or decision, for which they are entirely responsible, based on the contents of this publication. BnBNation neither accepts nor assumes any responsibility or liability to any reader of this publication in respect of the information contained within it or for any decisions readers may take or decide not to or fail to take.

Global Film Tourism Conclave: Promoting Destinations through Films 3 Global Film Tourism Conclave: 4 Promoting Destinations through Films Global Film Tourism Conclave: Promoting Destinations through Films 5 Global Film Tourism Conclave: 6 Promoting Destinations through Films Global Film Tourism Conclave: Promoting Destinations through Films 7 Global Film Tourism Conclave: 8 Promoting Destinations through Films Global Film Tourism Conclave: Promoting Destinations through Films 9 Table of Contents

01 Film Tourism 02 Stages of Film Making 03 How does a traveler zero-in on a film shooting destination? • Place • Curiosity inducing activity • Personality 04 Benefits due to Local Film Production 05 Scenario of Global Film Tourism 06 Scenario of Indian Film Tourism 07 Upcoming film shooting locations in India 08 Key Drivers of Growth of Film Tourism in India 09 Challenges facing Film Tourism in India • Central clearances • Location specific permissions • Introduction of Soft Loans • Safety and Security • Investment in Infrastructure • Other approvals • Tax Incentives 10 The world woos Bollywood 11 Tax incentives by State governments for promoting Film Tourism in India 12 Case Study • Krrish • Harry Potter • Lord of the Rings 13 Global Best Practices for Facilitating Film shooting and in ducing Film Tourism • United Kingdom • Delhi

Global Film Tourism Conclave: 10 Promoting Destinations through Films 01 02 Film Stages of Tourism Film making The term ‘Film tourism’ can be defined as a branch of Film making consists of various phases: cultural tourism, and it refers to the growing interest and demand for locations which become popular due to their appearance in films and television series. Pre Production Alternately, Film tourism can also be defined as tourism to a place or a hotel, which has been depicted • Preparation of the project in a popular film. The interest or pull generated out • Planning the project involving of seeing a movie scene which in turn pushes the site recce, board and lodge etc tourist influx of a particular region up is a roundabout way of marketing, but has a larger impact on more dedicated audiences than direct advertisements. Production Film tourism can be defined from two unique • Filming the project perspectives: one, the aspect of producing and shooting motion pictures, and secondly, the tourism activities induced as a result of the movies shot in a location or destination. Powered by the growth Post Production of the entertainment industry and the increase in international travel, Film tourism is a growing • Editing phenomenon. • Sound effects • Reshooting various parts of the film

Both Production and Pre-Production stages involve extensive travel and shooting in exotic outdoor locations. This phase involves expenditure spread across various sectors such as equipment manufacturing to local labour to board and lodge as well as the various clearances that enable film shooting. It has been observed that while the film’s actors are provided five-star accommodations during the production stages, the film crew, spotboys, etc are provided 3-star accommodations. Film tourism results into short term economic benefits to the region in the form of employment, hospitality, transportation, and food and catering. It also enables the host country to experience about diverse culture and nationalities, along with an opportunity to learn technological advancement.

Global Film Tourism Conclave: Promoting Destinations through Films 11 03 How does a traveler zero-in on a film shooting destination?

Place - This depicts the place where the movie was propensity of tourists to undertake trip to Spain and shot. For instance, Pangong Tso lake in Ladakh has explore the Tomatina festival. become a hot tourist spot ever since the last scene of 3 idiots was shot here. Personality - Aamir Khan’s portrayal of wrestler Mahavir Phogat in a film that touches upon society in Curiosity-inducing Activity - A country or a group Haryana, societal pressures, women empowerment of activities depicted in a movie spur the audience’s has increased not just tourism in north Indian states curiosity, leading to increase influx of tourists. For like Haryana but also increased the enrollment of instance, Zindagi Na Milegi Dobara increased the boys and girls in wrestling akhadas.

Global Film Tourism Conclave: 12 Promoting Destinations through Films 04 Benefits due to local film production

• Inflow of foreign • Hiring local techni- exchange cians • Expenditure on lo- • Emplying locals with gistics local know-how • Increase in accommodation occupancy

Revenue to lo- Employment cal economy generation

Promotion of Technology the local film Transfers industry

• Exposure to new tech- • Opportunity for the nologies and tech- local film industry to niques collaborate and co pro- • Training local talent duce future ventures

Global Film Tourism Conclave: Promoting Destinations through Films 13 05 Scenario of Global Film Tourism Globally, the countries have started recognizing various direct and indirect benefits of encouraging local film productions. This has led to several countries invest in film production incentive programs that may be both monetary and non-monetary in nature. Here is a list of film incentives given by various countries around the world.

Country Film Incentives Beneficiaries

• Producer Offset provides a cash rebate • Australian resident country of 40% on Qualifying Australian • Foreign company with permanent Production Expenditure (QAPE) establishment in Australia • Post, Digital and Visual Effects Production • Official Treaty Co-productions Australia1 (PDV) offset provides 30% rebate on PDV QAPE • Location offset provide 16.5% rebate on QAPE

• Tax credit of 28% on qualifying British • Canadian taxable production Columbia (BC) labour expenditure company with a permanent • Digital Animation or Visual Effects (DAVE) establishment in BC Credit of 16% on DAVE labour • Company should have primary Canada2 • Regional Tax Credit of 6% of qualifying business in film or video production labour when min 50% of principal • or provision of production services, shooting is in Vancouve broadcasting/cable • Subsidiaries are eligible for credit

Tax relief of 32% of eligible expenditure Producer company must be: with a lower cap: • Be Irish resident or trading through • Eligible expenditure a branch • 80% of total production cost • Make film for cinema exhibition or Ireland3 • EUR 50 mn ($66 mn) broadcast • Be existent for at least 12 months & have filed corporation tax return • Not connected to a broadcaster • Hold 100% in Qualifying Company SPV for 1 film

Global Film Tourism Conclave: 14 Promoting Destinations through Films • International films produced in Spain Foreign producer along with Spanish eligible for 15% tax rebate on eligible production service company to costs with cap of EUR 2.5 mn ($2.8 mn) manage production Spain4 • Rebate of 35% for productions based in Gran Canaria with a cap of EUR 4.5 mn ($5 mn)

• 25% cash rebate on UK qualifying film • Film Production Companies (FPCs) production expenditure within the UK tax net UK5 • Tax relief is capped at 80% of core • Official Treaty Co-productions expenditure • No budget limit

• Film Production Credit of a 30% Production companies that film refundable tax credit on qualified majority of the project in NY or post expenses production work happens in NY • 30-35% post production tax credit for costs incurred in NY USA6 • Productions with budgets over $500,000 receive additional 10% credit on qualified labour expenses from specific countries • Sales tax exemption to film production activities

Source: 1 Aus Film, Australia Government – Department of Arts & Communication, Screen Australia 2 Canada Film Capital 3 Section 481 – Irish Film Board 4 European Film Commissions Network 5 British Film Commission 6 Empire State Development- Film Tax Credit Program

Global Film Tourism Conclave: Promoting Destinations through Films 15 06 Scenario of Indian Film Tourism The Indian film industry is the largest in the world Though India boasts of a large number of films in terms of number of films produced with around and theatre admissions, the Indian film industry 1,500 to 2,000 films produced every year in more is small with respect to other global industries in than 20 languages. The industry also had the second terms of revenue. The gross realization of Indian highest footfalls in the world in 2015 (over 2.1 billion) film industry is $2.1 billion versus gross realization following China (almost 2.2 billion). of film industry in US and Canada is $11 billion even though they produce only 700 films as opposed to Currently, India is gaining traction as a film shooting 1500+ films produced in India. This is mainly due to destination. After the success of India based movies low ticket realizations and occupancy levels, lack of such as Slumdog Millionaire, several international quality content, and rampant piracy. Though Indian studios are increasingly considering shooting a large film fraternity and government have taken a stand portion of their films in India. India has been used against piracy but Piracy continues to haunt film as a film shooting site for various Hollywood movies fraternity with dire consequences. Historically, the such as The Second Best Exotic Marigold Hotel, film industry in India has grown at a CAGR of over Million Dollar Arm, The Hundred Foot Journey, Life 10%. of Pi, Mission Impossible IV and Jobs.

Source: Deloitte Report - Economic Contribution of the Indian Motion Picture and Television Industry

Global Film Tourism Conclave: 16 Promoting Destinations through Films Currently, the film industry grosses total revenue of INR 138 billion ($2.1 billion). Going forward, the industry is expected to grow at 11.5% year-on-year reaching total gross realization of INR 238 billion ($3.7 billion) by 2020.

Upcoming film shooting locations in India

Film Destination Location for shooting prominent scenes

Himachal Pradesh- Dharamshala Seat of Happiness Temple, Norbulingka Rockstar Institute

JabWe Met Himachal Pradesh- Kullu Naggar Castle

Krrish Himachal Pradesh- Manali Beas River

Student of Himachal Pradesh- Shimla Convent of Jesus and Mary the Year

Haider Jammu and Kashmir- Anantnag Martand Sun Temple

3 Idiots Jammu and Kashmir- Ladakh Pangong Tso lake

Jab Tak Jammu and Kashmir- Ladakh Thiksey Monastery hai jaan

Guru Karnataka- Badami Badami Cave

Baaghi Kerala- Alappuzha district Alleppey backwaters

Mohenjodaro Madhya Pradesh- Jabalpur Bhedaghat

Munna Bhai Maharashtra- Mumbai Grant Medical College’s Anatomy Hall MBBS

Ranjhanaa Delhi India Gate

Source: www.bollylocations.com/countries/India

Key Drivers of Growth of Film Tourism in India

• Expansion and penetration of multiplex chains in Tier 2 and tier 3 cities • Investments by foreign studios in domestic and regional productions • Audience is growing mature and is able to consume lesser known stories, thereby, leading to popularity of niche movies • Emergence of digital revenue streams in the form of Netflix etc. • Several attractive locations for film shooting • Low cost labour which leads foreign directors to shoot with talent crewmakers in India economically. • Film Infrastructure availability in places specially designated to film production, also called Film cities These Film cities consist of air-conditioned and soundproof shooting floors, custom designed set locations, digital film processing labs, dubbing studios and other allied requirements.

Global Film Tourism Conclave: Promoting Destinations through Films 17 Challenges facing Film Tourism in India

Currently, about 70 approvals and licences from as many as 30 authorities are required for shooting films in India. Delays in the approvals process often results in filmmaker going to other destinations despite the cost advantage in the country. Due to hurdles in obtaining licenses, India has lost at least 18 big budget movies to other locations in the last 4 years. • Central clearances: Shooting of foreign feature • Other approvals: Filmmakers also need to films in India requires the prior approval of adhere to certain local laws of the region where the Ministry of Information and Broadcasting shooting is to take place in India. The regulators (MIB) whereas in the case of a documentary, may be various Municipalities and Municipal approval of the Ministry of External Affairs Corporations, associations of cinematographer, (MEA) is required. The script of the film has to be make-up, hair-dresser, etc., and state legislations. approved by the MIB which is a time-consuming • Tax Incentives: It is important to provide tax process; the Ministry may also depute a liaison benefits and other incentives to film makers in officer to facilitate the shooting. order to attract them to a particular location. In • Location specific permissions: Film makers India, because of absence or limited incentives, require approvals from authorities in specific film makers prefer to shoot at foreign locations locations prior to shooting. over Indian locations. Ministry of Tourism must • Introduction of Soft Loans: The government regulate its policies to promote film tourism, and should replicate the foreign countries’ film hence tourism in the country. Initiatives such as tourism incentives in India. It should provide exemption or refund of VAT, rebate in production film makers a short-term loan without charging cost, free premiers, reduction or exemption of interest to meet their short-term needs. This entertainment tax, etc. will certainly make a would encourage producers to shoot in that huge difference in Indian film tourism industry. particular location, and would catalyse the • Often, foreign producers are faced with unclear growth of the industry. rules and regulations in terms of obtaining • Safety & Security: Safety is also a major concern permissions making the process inefficient and which needs to be address by the government, expensive. However, the Indian film sector, as increasing terrorist attacks and political along with the Government of India and various disturbance hinder the growth of the industry. state governments, is revamping its approvals States should undertake various initiatives like process as well as looking to incentivise local setting up surveillance cameras, tourist police, film making through the establishment of an 24*7 help lines, and compulsory registration of India Film Commissions and the Film Facilitation tourist guides operators, etc. to ensure safety Office. Both these initiatives have been recently of the tourists as well as the film crew. These announced as part of the Make in India campaign initiatives may be highlighted by the states/ in the film sector. Central Government in various promotional campaigns to project India as a safe and secure Approvals Required for Film Shooting: tourist destination. Location Relevant Authority • Investment in Infrastructure: Inadequate infrastructure acts as the biggest hindrance Sensitive areas of Ministry of Home Affairs to the Indian film tourism industry, and has Jammu and Kashmir, been affecting its growth since past several North-east India or years. Bad road conditions; poor connectivity; border belts inadequate air and sea port capacities; and lack of development of modes of transports, City/town/village District Magistrate and Police like railways, and alternates, like inland water authorities transport and domestic aviation, have been Forest State Forest Department causing delays in the film tourism industry operations. Due to this, costs per film in the Indian Historical Site Archaeological Survey of India film industry increases; and ultimately leads to Defence Area Ministry of Defence disturb the planned budget. Therefore, there is Airport Airport Director an urgent need for investment in infrastructure linking roads, railways and airports, to curtail the Railway station/ Railway Board and State losses. Train Railway Zone

Global Film Tourism Conclave: 18 Promoting Destinations through Films The world woos Bollywood Singapore: The Singapore Tourism Board has allocated USD 10 million to Bollywood productions New Zealand: Inked a co-production treaty with in 2006 for 3 years under its “Filming in Singapore” India in 2011 in a bid to gain more buzz from the scheme. This helps subsidize upto 50% of the Bollywood market. expenses incurred by film companies during their shoot in Singapore. Ireland: Ireland has been trying to woo the Bollywood directors to shoot in Ireland. One of Ireland’s Minister United States of America: Many USA states like for Arts and Tourism led a delegation to India to meet California, New York, Michigan, Nevada and Utah senior Bollywood executives to consider Ireland as offer incentives to film and television production a shooting destination. Salman Khan starrer Ek Tha companies from India. Movies such as Kabhi Alvida Tiger was shot in Dublin, Ireland and boosted the na kehna, Kal ho na ho have been shot in the USA. tourism in Ireland. Source: Indian Cinematic tourism report by Ministry of tourism 2015

Tax incentives by State governments for promoting Film Tourism in India S No. State Incentives 1 Maharashtra • The Maharashtra government offers 5-year tax exemption to single- screen theatres under municipal councils and a seven-year tax exemption to those located in rural areas. • MTDC has announced a Bollywood tourism plan, under which Indian and foreign tourists can take guided tours of film studios and sets while being exposed to a first-hand experience of film shooting. 2 Uttar Pradesh Hindi films that are shot at least 75% in UP will be eligible for a grant amounting to 25% of production cost or INR 10 million (whichever is less). 3 Tamil Nadu The TN government will provide 100% exemption from entertainment tax to movies with Tamil names, which have been given U certificates. 4 Jammu and Kash- The J&K Government has decided to waive taxes for filmmakers while mir they shoot films in Kashmir. 5 Rajasthan Films that are 75% shot in Rajasthan and given U certificates, will get a 100% exemption from Entertainment tax for one year.

Source: https://www.worldwidejournals.com/paripex/file.php?val=January_2015_1422005602__58.pdf

Global Film Tourism Conclave: Promoting Destinations through Films 19 07 Case Study

Film: Krrish Production Country:India Shot in Country: Singapore Tax and Financial Incentives: The Singapore Tourism Board (STB) introduced the subsidy in May 2004 to encourage international film producers to shoot and produce high-quality films and TV programs in Singapore. The scheme subsidizes up to 50% of the qualifying expenses incurred by foreign producers during their shoots in Singapore. Under Krrish subsidy, it spent US$ 5.0 Million. Economic Impact: After the movie was released, the local people visited places with which they were unfamiliar. In addition, Indian visitors began looking at Singapore as a modern destination that is culturally and economically similar to the “new India” and the lifestyles of its middle-class Diaspora.

Film: Harry Potter Production Country: USA Shot in Country: UK Tax and Financial Incentives: Films made in the UK receive tax breaks worth around £95 million (US$ 160 million) a year, with 25% of their production costs incurred in the country. Economic Impact: The number of visitors rose by almost 30,000 to 4.2 million in 2010. They stayed for an average of 3.3 days in 2010, compared to 3.1 days in 2009, and helped to boost the total spend of visitors in the county by 5.4%.

Film: Lord of the Rings Production Country:USA Shot in Country: New Zealand Tax and Financial Incentives: heT production of the films incurred an expenditure of approximately NZD 353 million (approximately $250 million) including NZD 188 million ($130 million) in labour costs. Economic Impact: Post the release of the films, a 50% increase in tourist visits to New Zealand were seen. In 2004, 6% of visitors to New Zealand (120,000-150,000 people) cited The Lord of the Rings as being one of the main reasons for visiting New Zealand.

Global Film Tourism Conclave: 20 Promoting Destinations through Films 08 Global Best Practices for Facilitating Film shooting and inducing Film Tourism: United Kingdom the domestic film production and promote films The United Kingdom has been a preferred destination showcasing the UK’s culture and history. The film for many productions in Hollywood due to incentive program was revamped in 2015 to provide developed infrastructure, availability of talented and 25% cash rebate on all UK, qualifying expenditure is experienced crew. Some of the famous movies shot provided for films produced locally. Films qualifying in UK include The Da Vinci Code, Golden Compass, for the tax relief have to have at least 10% of its total The Bourne Ultimatum, The Dark Knight, Clash of the spend on goods or services used or consumed in the Titans, and Inception. UK. The tax relief provided is capped at 80% of total core expenditure; however, there is no cap on the The number of companies in the UK film industry amount to be claimed. has also grown rapidly at 47% since 2010 versus the industry average growth of 17%. Currently, the The tax relief program has resulted in an investment industry has over 6,800 film production companies, of over GBP 6.9 billion ($10 billion) by the UK film 2,660 film, video and TV post-production companies, industry across other sectors in the UK, generated 420 film distribution companies, and 230 film 260,000 full time creative sector jobs, and positioned exhibition companies. UK films also contribute to the UK film sector as a global leader. over 25% share of the global industry with worldwide British Film Council: gross revenues of $9.2 billion. The British Film Commission (BFC) is the national The UK film industry has had wide acclaim globally body in charge of attracting, encouraging, and along with a large domestic audience for international supporting the production of international feature films. Owing to this, the UK is well positioned to films in the UK. encourage local film shootings due to an established The BFC’s key roles are as follows: domestic and global market, familiar locations and clear procedures. • Operational assistance to foreign productions • One source for entry and information assistance to foreign productions: The expenditure incurred by foreign film shootings in the UK has steadily risen by the following key • Necessary information with respect to factors: migration of workers and import of equipment Film Tax Relief: • All information required for mandatory film insurance along with a database of insurance The UK Film Tax Relief Scheme was announced companies in 2007 with the aim to incentivise investments in

Global Film Tourism Conclave: Promoting Destinations through Films 21 • Contact details of various government Delhi agencieis, information sources and Delhi has overtaken Mumbai and Kolkata in recent directories, travel and tourism associations, years to become the most vibrant creative arts weather associations, etc. centre in India. The city has more than twenty • Marketing the UK as a filming destination: five art galleries. Conducted tours, seminars, film • BFC participates in various film festivals shows and classes on art appreciation, history and such as Toronto International Film Festival to conservation are frequently organized. There is an promote UK as a favoured territory amazing range of activity from Cultural Walks, talks, theatre productions and art exhibitions to films by • Organizes various networking events with Indian and Foreign directors. other screen agencies in the UK Being one of the most historic capitals in the world, • Increases awareness and encourages filming Delhi has many tourist sites. in the UK within Hollywood by having brand offices in Los Angeles and US. In Old Delhi, there are attractions like mosques, forts and other monuments that represent India’s history. • BFC is a member of the Association of Film Commissioners International (AFCI) and is affiliated to European Film Commissions Network through Film London.

Abundance of Film Infrastructure & Talent Studios and facilities: • The UK has a number of world class studios such as Pinewood, Warner Bros. Studios Leavesden, Shepperton, Elstree, Ealing, Longcross, 3 Mills, The Bottle Yard Studios, etc. to undertake productions of varying size. By 2017, the UK will boast over 1 million square feet of additional studio and workshop space. • Post-production and VFX: The UK has one of the largest repository of special effects and post production talent and technology. • Skilled manpower: The UK Government invests large sums, managed by Creative Skillset, to support training and skills development across film, television, animation and VFX. As a consequence, the UK has highly skilled technicians in the film sector with experience across the globe. Source:- BFI Research and Statistics, The Box Office 2015

Aamir Khan’s starrer PK was shot in Delhi

Global Film Tourism Conclave: 22 Promoting Destinations through Films New Delhi, on the other hand, is a modern city designed by Edwin Lutyens and Herbert Baker. New Delhi houses many government buildings and embassies, apart from places of historical interest. Some of the scenic attractions are enumerated below: India Gate and Raj path Connaught Place (Rajiv Chandni Chowk Qutub Minar Chowk) Sansad Bhavan Red Fort Nizamuddin Dargah Hauz Khas Village & FORT Rashtrapati Bhawan Purana Qila Dilli Haat Agrasen ki Baoli Lodhi Garden Gurudwara Bangla Sahib Khan Market Delhi University Humayun's Tomb Jama Masjid Delhi Metro Jantar Mantar

BENEFITS TO DELHI TOURISM Main objective of Delhi Tourism department is to promote city as a tourist friendly destination. • As mentioned above due to the size and reach of Indian Entertainment Industry when city of Delhi and its beautiful locations are shown in Films or any Television it is the best advertisement and endorsement a department can ask for. • As so much investment has been made in commonwealth games adding so many new locations in Delhi, film shooting will bethe most effective and fastest way to promote the new face of the city. • The whole effort will not only give a boost to the brand image of the city but will add to the image value of the Department as one of the Ranbir Kapoor’s Rockstar was forward thinking and innovative. shot in Delhi • The whole promotion will lead to influx of more tourist adding revenue to all stakeholders – Hotels, Transport, Shooting Revenue, etc. • With so many important events and photographs, a strong archive will happen which will make it very easy to communication effective message about Delhi and its tourism. • Due to availability of large size stadia’s integrated with Indian Film Industry, Delhi can be sold as the best destination for holding events. • Delhi Film Festivals can be made a property comparable to any International Film Festival.

Global Film Tourism Conclave: Promoting Destinations through Films 23 BENEFITS TO INDIAN FILM INDUSTRY General Guidelines for Shooting of Films (I & B • Expansion of base from Mumbai to Delhi. Ministry) by Foreign based Film Producers • Availability of new talent in all departments – • Proposals regarding shooting of TV/Movie feature film are processed in the Ministry of Actors and Technical crew. Information and Broadcasting, Government of • Addition in new locations. India. Proposals may be sent either directly or • Expansion of manpower. through Indian Missions abroad. • Lower cost of production due to availability of • It is only on the recommendation of this Ministry additional resources. that other Ministries provide facilities to the film units. Proposals regarding shooting of • International connectivity due to Airport. documentary films are to be sent to the Ministry • A unique phenomenon that due to no disturbance of External Affairs. of family and friends, actors and crew waste less • Four copies of the detailed shooting script time in Delhi. along with its synopsis should be submitted • Increase in overall resource pool. for approval. In case any living personality is • Better infrastructure of roads and accommodation portrayed in the film as a character, the No Objection from the personality or his/her legal is available. heirs should be obtained and a photocopy of the • Easier access to Central Government. same should accompany the script. • Gateway to North India. • In case of a co – production, the detailed • New story ideas. agreement between the Indian and foreign party indicating clearly the role of each party –its • A focused policy will help in reducing piracy. responsibilities and liabilities. Is required to be • Other elements of Entertainment Industry like furnished for specific clearance. events, Radio, Animation can source manpower • Detailed particulars of the members of the from city. filming team including the number and validity • Catalyst for regional industries like Haryana Film dates of their passports, country of issuance of Industry to Punjab Film Industry to happen. passport, nationality, permanent and temporary addresses etc., the team’s itinerary into Indian on temporary basis should be furnished to the Ministry of Information and Broadcasting for specific clearance at least one month in advance. • On the basis of the scrutiny of the script and other details of the proposal, approval of the proposal will be given by the Ministry of Information and Broadcasting subject to certain procedural regulations detailed below. It takes nearly 10 – 12 weeks to convey to give a formal undertaking (Given below) about adhering to these requirements. • The film should be shot according the script as approved by the Government of India. In case any material deviation is considered necessary, prior permission of the Government of India (Ministry of Information and Broadcasting) should be obtained.

Global Film Tourism Conclave: 24 Promoting Destinations through Films • All shooting should be done in the presence breakup of the estimated expenditure to be of a Liaison Officer who will be provided by incurred in foreign exchange. the Ministry of Information and Broadcasting. • Where expenditure in foreign exchange on Besides helping the team in obtaining local the part of Indian co – producer is involved, permission etc., the liaison officer’s duties he is required to give a bank guarantee for include ensuring that nothing detrimental to the repatriation of two times of the foreign exchange image of India or the Indian people is shot or to be released and equal to the amount involved included in the film. Should any disagreement in foreign collaborators, technicians/artistes etc., arise in the respect, the matter is to be referred in India. to the Ministry of Information and Broadcasting, whose decision will be final. The Liaison officer • The foreign collaborator is not allowed any will travel and stay with filming team. remittance of commission related either to box office receipts or profit or exhibition of the film • Shooting on location in India will be subject in India. to permission being granted by respective Controlling Authorities. Request for such permission may, however, be routed through Ministry of Information and Broadcasting. • In case assistance is required to be provided by the Ministry of Defence, Education etc, separate agreement as stipulated by these Ministries will require to be signed with them. Request for such assistance may be routed through Ministry of Information and Broadcasting. • The completed film wherein assistance by armed Forces has been rendered should be shown by the Ministry of Defence for clearance before its release for public exhibition. This is apart from the requirements mentioned below. • The producer will have to observe all rules and regulations relating to Import/Export and Foreign Exchange in connection with shooting of the film. • The exposed film/rushes will be dispatched out of the country as cargo and not as part of the baggage. • The completed film should be shown to a representative of the Government of India or in India Mission abroad, before its release anywhere in the world. In case it is proposed to show the film to any Indians Mission abroad, the Mission should be specified in advance in the undertaking to be given by the producer. • For release of foreign exchange, the Indian co – producer will have to approach Ministry of Information and broadcasting giving full details of the film crew visiting from abroad, number of days for which shooting will take place and

Global Film Tourism Conclave: Promoting Destinations through Films 25 Rakyesh Omprakash Mehra’s Rang De Basanti was shot in Delhi. Major Stakeholders concerned in Delhi 1. Archaeological Survey of India (ASI) 2. Central Public Works Department (CPWD) 3. Delhi Police / Delhi Traffic Police 4. Directorate General of Civil Aviation (DGCA) 5. Department of Environment 6. New Delhi Municipal Corporation (NDMC) 7. Municipal Corporation of Delhi (MCD) – East Delhi Municipal Corporation; North Delhi Municipal Corporation and South Delhi Municipal Corporation 8. Public Works Department (PWD) 9. Sports Authority of India (SAI) 10. Department of Forest & Wildlife 11. Department of Archaeology and Archives 12. Delhi Metro Rail Corporation 13. Indian Railways 14. DIAL 15. Reliance Metro Airport Express Line

Global Film Tourism Conclave: 26 Promoting Destinations through Films About BnBNation

Introduction

BnBNation is an an aggregator of bed & breakfast accommodations across India. Our primary strategy is to unify the bed and breakfast accommodation business, started by the Govt. of India as a part of “Incredible India” theme, into a seamless one-stop shop for domestic and foreign tourists to search, book, pay, and review the Indian homely stay experience and return home with fond memories of the local culture, cuisine and warm hospitality of the hosts. We believe, with the special provision given to the bed and breakfast (BnB) accommodation by the government, BnBs can be a disruptor in the hospitality sector as it has the potential not only to turn homeowners into entrepreneurs, but bring forth a 3 or 5 star hotel stay experience at the price of a 1-star hotel. Having understood the pain points of the incoming tourists, BnB owners and GoI, we can implement the technology and processes to amalgamate a robust solution to solve the same and generate wealth for these stakeholders and for the tourism industry as a whole. We also provide our guests a culturally immersive experience in India by combining their stay in an Indian home with a Indian chef or a yoga instructor or an Indian classical dance teacher, on request. This helps the traveler gather the intangible cultural heritage of India and take home an unforgettable experience. At BnBNation we also provide adventure packages to exotic places of India. Whether it is the pristine beaches of Andaman and Nicobar Islands or the Pangong lake in Leh-Ladakh, our corporate clients have boasted of a brilliant stay and life-changing experience. BnBNation (GMS Hospitality Services Private Ltd) is the Synergy partner of the ongoing PHD Chamber of Commerce’s Global Film Tourism conclave 2017: ‘Promoting Destinations through Films’.

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Global Film Tourism Conclave: Promoting Destinations through Films 27 ABOUT PHD CHAMBER OF COMMERCE AND INDUSTRY

PHD Chamber of Commerce & Industry (PHDCCI), ever since its inception in 1905 has been an active participant in India’s growth story through its Advocacy Role for the policymakers and regulators of the country. Regular interactions, seminars, conference and conclaves allow healthy and constructive discussions between the Government, Industry and International Agencies bringing out the vitals for growth. PHDCCI has forged ahead leveraging its legacy with the industry knowledge across sectors (71 industry verticals being covered through Expert Committees), a deep understanding of the economy at large and the populace at the micro level. The seven key thrust areas of the Chamber are Industrial Development, Health, Education & Skill Development, Housing, Infrastructure, Agriculture & Agri-business and Digital India. The Chamber comprises of over 2000 corporates as its direct members and serves more than 48,000 indirect members through 190 Association Members and 8 Secretarial Affiliates. The Chamber caters to the business, economical and social interests of Chhattisgarh, Bihar, Delhi, Haryana, Himachal Pradesh, Jharkhand, Jammu & Kashmir, Seven Thrust Areas Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, • Industrial Development Uttarakhand, North East States and the Union Territory of Chandigarh. • Infrastructure • Housing It is more than just an organization of the business community, as it lives by the chosen motto ‘In • Health Community’s Life & Part of It’ and contributes • Education and Skill significantly to socio-economic development and Development capacity building in several fields. • Agriculture and Agri- Recently, PHDCCI launched a Trade and Investment business Facilitation Services (TIFS) portal to provide a secure • Digital India and personalized single entry point to all trade and investment related information in the Indian Economy. TIFS would provide facilitation to foreign business firms who wish to trade and invest in the Indian markets. The Chamber strongly believes that skilled workforce would be an enabler for India’s growth story and has structured its slogan for the current year as ‘Lead the Change- Make the Difference’.

PHD CHAMBER OF COMMERCE AND INDUSTRY PHD House, 4/2 Sid Institutional Area, August Kranti Marg, New Delhi - 110 016 (India) Tel. : +91-112686 3801-04, 49545454, 49545400 • Fax : +91-11-2685 5450 E-mail : Global Film Tourism Conclave: 28 Promoting [email protected] through Films . Website : www.phdcci.in