Touch Exploration of Bedsheets

Home , Microfiber

Touch exploration of bedsheets

Alexandra Ilic February 2019

Bringing scientific certainty to decisions about product feel Case Study February 2019

Initial Concept

• Attempt to characterize how different sheets feel

• Different brands

• Different price points

• Different materials

• Use the gathered information to provide alternatives to consumers that feel the most similar to other preferred sheets.

• Determine which dimensions have the largest impact in making things feel differently. Case Study February 2019

Questions

• How do people differentiate different types of bedsheets?

• In what ways do expensive and inexpensive bedsheets feel different?

• What makes performance bedsheets feel different from standard bedsheets?

• Can small differences in different products be found and characterized?

• Can the overall feel of products be used to determine trends? Case Study February 2019

Step 1: Gather and Analyze Initial Data

• 27 Different Sheets were sourced

• In stores

• Online

• Sheets are prepped and tested with the Toccare

• Sheets tested in 2-directions (0 and 90 degrees, aligned with edge of sheet)

• Some sheets feel the same in both directions, others do not

• Initial data prepared in standard report and analyzed

• Generally, materials provided should aim to resolve a certain problem. SynTouch can work with you to determine how best to address your specific needs! Case Study February 2019

Initial Data

uCO Data collected on 1 of the 15 dimensions for 27x2 = 54 samples. Microtexture coarseness uRO Friction fST Texture

measures the spacing of fine textures on a surface -> important for sheets. mRG

fRS Microtexture Coarseness (uCO) mCO 100 cCM

80 cDF

Score: 73.77 aT Adhesive cDP Compliance 0 tPR cR tCO cD Thermal

40 mT Macrotexture 43.08 - 4. mCO Macrotexture Coarseness 1.00 - 0.38 Fine Coarse mRG Macrotexture Regularity 30.35 - 4.7 Spider Plot for:uRO Microtexture17. Fieldcrest-700 Roughness 40.34 -Thread1.7 Count-0

Property Value (0-100) uCO Microtexture Coarseness 23.13 - 1.85 Display of all 15fST dimensionsTactile Stiction for 1 sample.2.81 - 0.25 fRS Sliding Resistance 3.2 - 1.0 20 cCM Tactile Compliance 2.7 - 0.74 cDF Local Deformation 1.5 - 4.992.10 mTX MacrotexturcDP e Damping 43.0 83.52+/-- 1.0 mCO MacrotexturecR RelaxationCoarseness 1.00 5.1+/-- 0.381.18 cD ielding 4.72 - 4.761.1 mRG MacrotexturetCO ThermalRegularity Cooling 30.321.835 +/-- 1.38 0 tPR Thermal Persistence 24.8 - 1.90.87 01. Alaska 02.Bear-Natural Alaska03. Bear-Natural AmazonBasics-400Silk-0 04. AmazonBasics-400 Silk-9005. BlueWhite-90 Fluffy06. BlueWhite-0Fleece-90 Fluffy07. Boll Fleece-0 and08. Branch-Standard-90 Boll and09. Branch-Standard-0 California10. California Design11. Den-400 Cloudten-Amora Design12. Den-400Mod Cloudten-Amora Spa-0 13.Sateen-0Mod Craft Spa-90 Linen-Sleep14. Sateen-90 Craft Linen-Sleep15. Easy Elegant Egyptian16. Comfort-1500Easy Elegant Cotton-0 Egyptian17. Comfort-1500 Fieldcrest-700 Cotton-90Thread18. Fieldcrest-700Count-90 Thread Thread19. Fieldcrest-SilkyCount-0 Count-0 Thread20. Fieldcrest-Silky Count-90 Soft-9021. Fieldcrest-Supima Soft-022. Fieldcrest-Supima23. Satin HS-Shining Stitch-024. Satin HS-Shining Grey-0 Stitch-9025. Lux Grey-90 Decor-180026. Lux Decor-1800 Premium-9027. Mayfair Premium-028. Linen-Egyptian Mayfair29. Linen-Egyptian McAlister-0 Cotton-030. McAlister-90 Cotton-9031. Mellanni-180032. Mellanni-1800 Brushed33. Pinzon-Heavyweight-90 Microfiber-90 Brushed34. Pinzon-Heavyweight-0 Microfiber-035. Room 36.Essentials-Easy Room 37.Essentials-Easy Room Care-90 Essentials-Jersey-038. Room Care-0 39.Essentials-Jersey-90 Room 40.Essentials-Microfiber-90 Room 41.Essentials-Microfiber-0 Sheex-Performance42. Sheex-Performance43. SonoroFabric-044. Kate-Lake Sonoro Fabric-9045. Kate-Lake Blue-90 Threshold-Organic-046. Blue-0 Threshold-Organic-9047. Threshold-Performance-9048. Threshold-Performance-049. Threshold-Ultra50. Threshold-Ultra Soft-051. Yanibest-Silk-0 Soft-9052. Yanibest-Silk-9053. Zen Bamboo-Standard54. Zen Bamboo-Standard White-90 White-0 uRO Microtexture Roughness 40.34 +/- uCO MicrotextureaT CoarsenessAdhesive Tack 23.13 7.21+/-- 1.82.285 fST Tactile Stiction 26.81 +/- 0.25 fRS Sliding Resistance 36.62 +/- 1.09 cCM Tactile Compliance 2.76 +/- 0.74 cDF Local Deformation 1.65 +/- 2.10 cDP Damping 3.52 +/- 1.06 cRX Relaxation 5.61 +/- 1.18 cYD Yielding 4.72 +/- 1.61 tCO Thermal Cooling 21.83 +/- 1.38 tPR Thermal Persistence 24.86 +/- 0.86 aTK Adhesive Tack 7.21 +/- 2.28 Case Study February 2019

Step 2: Condense the Data

• For sheets that feel different in • It is important to line up the data for different directions the sheets such that we’re comparing the same directions of testing to each • Both directions contribute to the other overall feel of the sheets • Woven sheets will have a rougher • Humans tend to combine this data and a less rough direction. To best subconsciously when they are feeling match up the sheets to how humans materials. perceive them, we lined up all of them so that the rougher dimensions were • In order to obtain repeatable and compared to one another. quantifiable data, we do testing in one direction at a time.

• We can combine the data from the 2 different tests into one cohesive set of data about the sheets (i.e. go from 15 dimensions computed per direction to 30 total dimensions per sheet) Case Study February 2019

Initial, unsorted values Values, split into correct directions and separated. Both sets of data will be considered separately for comparing the sheets

100

Microtexture Roughness (uRO) 0

100 70

0 Score: 34.0

50 80 Score: 71.7 40

0 20

Alaska Bear - NaturalAmazonBasics-400 Silk Blue White Fluffy Fleece Boll and Branch-StandardCalifornia Design Den-400Cloudten-Amora Mod Spa SateenCraft Linen-Sleep EasyElegant Egyptian Comfort-1500 CottonFieldcrest-700 Thread Count ThreadFieldcrest-Silky Count SoftFieldcrest-Supima HS-ShiningSatin Stitch Grey Lux Decor-1800 PremiumMayfair Linen-EgyptianMcAlister Cotton Mellanni-1800 BrushedPinzon-Heavyweight Microﬁber Room Essentials-EasyRoom Care Essentials - RoomJersey Essentials-MicroﬁberSheex-PerformanceSonoro Fabric Kate-Lake BlueThreshold-OrganicThreshold-PerformanceThreshold-Ultra SoftYanibest-Silk Zen Bamboo-Standard White 40 100

80 Score: 50.40

Smooth Rough 20 70 Property Value (0-100)

0 50

01. Alaska Bear-Natural02. Alaska03. Bear-Natural Silk-0 AmazonBasics-40004. AmazonBasics-400 Silk-9005. BlueWhite-90 Fluffy06. BlueWhite-0Fleece-90 Fluffy07. Boll Fleece-0 and08. Branch-Standard-90 Boll and09. Branch-Standard-0 California10. California Design11. Den-400 Cloudten-Amora Design12. Den-400Mod Cloudten-Amora Spa-0 13.Sateen-0Mod Craft Spa-90 Linen-Sleep14. Sateen-90 Craft Linen-Sleep15. Easy Elegant Egyptian16. Comfort-1500Easy Elegant Cotton-0 Egyptian17. Comfort-1500 Fieldcrest-700 Cotton-90Thread18. Fieldcrest-700Count-90 Thread Thread19. Fieldcrest-SilkyCount-0 Count-0 Thread20. Fieldcrest-Silky Count-90 Soft-9021. Fieldcrest-Supima Soft-022. Fieldcrest-Supima23. Satin HS-Shining Stitch-024. Satin HS-Shining Grey-0 Stitch-9025. Lux Grey-90 Decor-180026. Lux Decor-1800 Premium-9027. Mayfair Premium-028. Linen-Egyptian Mayfair29. Linen-Egyptian McAlister-0 Cotton-030. McAlister-90 Cotton-9031. Mellanni-180032. Mellanni-1800 Brushed33. Pinzon-Heavyweight-90 Microfiber-90 Brushed34. Pinzon-Heavyweight-0 Microfiber-035. Room 36.Essentials-Easy Room 37.Essentials-Easy Room Care-90 Essentials-Jersey-038. Room Care-0 39.Essentials-Jersey-90 Room 40.Essentials-Microfiber-90 Room 41.Essentials-Microfiber-0 Sheex-Performance42. Sheex-Performance43. SonoroFabric-044. Kate-Lake Sonoro Fabric-9045. Kate-Lake Blue-90 Threshold-Organic-046. Blue-0 Threshold-Organic-9047. Threshold-Performance-9048. Threshold-Performance-049. Threshold-Ultra50. Threshold-Ultra Soft-051. Yanibest-Silk-0 Soft-9052. Yanibest-Silk-9053. Zen Bamboo-Standard54. Zen Bamboo-Standard White-90 White-0 40

aa ear auraaa00 ue e Fuy Feee a raaarara e e00uera a aeera eee ayea ya r100 Fere00 rea u reaFerey u Fereua a rey u er100 reuayar eyaer Mellanni-1800 Brushedeaye Microﬁber eaay are ea Roomerey Essentials-MicroﬁberSheex-Performancer Fabric aeae reraue reerraerera Yanibest-Silk Zen Bamboo-Standard White How might people differentiate bedsheets? Case Study February 2019

Step 3: Determine Relevant Dimensions

• When comparing how things feel, • Large differences in sheets may come most individuals hone in on a few, from thickness or warmth. relevant differences. We aim to do the same: • More subtle differences in sheets will be come from varying microtextures • When objects feel wildly and frictions. different, there are more generalized differences (i.e. textured vs. not textured, sticky vs. slippery, etc.)

• When more similar objects are being compared, the differences become more focused. SynTouch tries to focus in on dimensions in the same way that humans do. Case Study February 2019

Thickness Local Deformation (cDF) 25 Score: 15.38 Fleece

20 Most woven sheets are of a very similar Wool thickness (cotton, microfibers, silk, etc.). 15 There are some distinctly thicker sheets (flannel, fleece, wool) where thickness Flannel 10 may be one of the defining characteristics. Silks, cottons, microfibers, blends

5 Property Value (0-100) Stays Flat High Wrap

-5 Fereua aabe Fere00 reaaa u ear auraara e e00 a raaar a uera aeeFerey reerraeayar eyaRoom Essentials-Microﬁberea r100aa00 rea u rera e u er100 reur aeae uerera Mellanni-1800 Brushedra Microﬁber eee ay ya rey e abaar e eaayeeerrae are Fabr ea ereyeayeer ue Fuy Feee Case Study February 2019

Thermal Persistence (tPR)

Warmth Score: 23.32 30

25 Although most of the sheets (thin cottons and microfibers) have very similar 20 warming characteristics, a few sheets Silks, cottons, microfibers distinguish themselves from the pack. 15 Performance blend

10 Flannel Property Value (0-100)

Fleece 5 Transient Cooling Sustained Wool

McAlister Blue Fluffy Fleece Pinzon-HeavyweightSheex-Performance RoomFabric Essentials - JerseyZen Bamboo-StandardHS-Shining White Grey Mayfair Linen-EgyptianRoom Cotton Essentials-EasyMellanni-1800 Care BrushedCraft Microﬁber Linen-Sleep EasyThreshold-Performance Egyptian Cotton Alaska Bear - NaturalBoll Silk and Branch-StandardYanibest-Silk Lux Decor-1800 PremiumFieldcrest-Silky Soft Elegant Comfort-1500Room Thread Essentials-Microﬁber Count California Design Den-400Threshold-Ultra Mod Spa Soft Threshold-Organic Fieldcrest-700 ThreadCloudten-Amora Count SateenSonoro Kate-Lake BlueAmazonBasics-400 WhiteFieldcrest-Supima Satin Stitch What makes expensive sheets feel different from inexpensive ones? Case Study February 2019

Microtextures

• In woven materials, the microtextures (measurements of repeated patterns <1mm in size/spacing) often indicate how finely woven a material is.

• Not a primary factor in differentiating between types of materials used in sheets.

• Can be used to differentiate quality within a single class of materials. Case Study February 2019

Microtextures: Focus on Cottons

Microtexture Coarseness (uCO)

70 The plot on the right displays the coarseness (spacing of features) of all 5 of the cotton sheets tested, in their more coarse directions. These samples are 0 ordered from least expensive to most 55 expensive, with items at low, medium and high price points each identified. One of 50 the key features of the more expensive 45

cotton sheets is a lower value for both Fine Coarse

microtexture coarseness (spacing) and Property Value (0-100) 40 roughness (feature height), which both likely indicate a finer weave. 35

Room Essentials - Jersey Craft Linen-Sleep Easy Egyptian Cotton California Design Den-400 Mod Spa Threshold-Organic Threshold-Ultra Soft AmazonBasics-400 White Threshold-Performance Mayfair Linen-Egyptian Cotton Fieldcrest-Supima Satin Stitch Fieldcrest-700 Thread Count Cloudten-Amora Sateen Boll and Branch-Standard What are “performance” sheets? What do they feel like and why? Case Study February 2019

Frictions Tactile Stiction (fST)

5 • fST represents static friction. 0 • It can be analyzed for obvious differences as well as more subtle 55 differences. 50 • Zooming in on a subset of materials will help 45 Property Value (0-100) characterize some of the Low Grip High 40 more subtle changes in feel.

Friction — Sheeks vs. Silks Tactile Stiction (fST)

The plot on the right shows the friction in 30 both directions for two silk sheets (circled in red), Sheex sheets (circled in green), Direction One and baseline microfiber sheets (circled 25 in blue). The Sheex sheets provide the higher friction feeling (part of what makes Room Essentials-Easy Care Mellanni-1800 Brushed Microﬁber Alaska Bear - Natural Silk Sheex-Performance Fabric Yanibest-Silk silky sheets feel silky) in both directions, whereas the silk sheets feel different in each direction!

30 Direction Two 25

20 Room Essentials-Easy Care Mellanni-1800 Brushed Microﬁber Alaska Bear - Natural Silk Sheex-Performance Fabric Yanibest-Silk Can we combine all of the information to determine which sheets feel the most similar? Case Study February 2019

Similarity Matrices

• The similarity matrix is the best overall • A score in between 0 and 1 indicates summary of how things feel. that while there were some similarities between the surfaces, there were • Combines similarities and differences some differences as well. The Toccare between surfaces in all 15 dimensions will pick up on the differences but to determine a final “similarity score”. may not be able to differentiate with absolute certainty. • A value of 0 indicates that the two surfaces are completely different and that the Toccare will never report that they feel the same.

• A value of 1 indicates that the two surfaces feel so similarly that the Toccare was unable to discriminate between them. Case Study February 2019

Machine Discriminability of Sheets

Similarity Matrix

Alaska Bear-Natural Silk 1

AmazonBasics-400 White Blue Fluffy Fleece 0. Boll and Branch - Standard Toccare discriminability of Cloudten and California Design Den - 400 Mod Spa Cloudten - Amora Sateen 0.8 Room Essentials Microfiber sheets. The Craft Linen - Sleep Easy Egyptian Cotton Elegant Comfort - 1500 Thread Count Toccare can fully discriminate these 0.7 Fieldcrest - 700 Thread Count

Fieldcrest - Silky Soft sheets.

Fieldcrest - Supima Satin Stitch 0. HS - Shining Grey

Lux Decor - 1800 Premium Mayfair Linen - Egyptian Cotton 0.5 McAlister

Mellani - 1800 Brushed Microﬁber 0.4 Pinzon - Heavyweight Flannel

Room Essentials - Easy Care

Room Essentials - Jersey 0.3 Room Essentials - Microﬁber

Sheex - Performance Fabric Sonoro Kate 0.2 Threshold - Organic

Threshold - Performance 0.1 Threshold - Ultra Soft Toccare discriminability of Threshold Yanibest - Silk Organic vs Threshold Ultrasoft sheets. Even Zen Bamboo 0 the instrument has trouble differentiating

McAlister the feels of these. Sonoro Kate Zen Bamboo Yanibest - Silk

Blue Fluffy Fleece HS - Shining Grey

Fieldcrest - Silky Soft Threshold - Organic Threshold - Ultra Soft

Alaska Bear-Natural Silk Room Essentials - Jersey Threshold - Performance AmazonBasics-400 White Cloudten - Amora Sateen Lux Decor - 1800 Premium Boll and Branch - Standard Room EssentialsSheex - -Performance Microﬁber Fabric Pinzon - HeavyweightRoom Essentials Flannel - Easy Care Fieldcrest - 700 Thread Count Fieldcrest - Supima SatinMayfair Stitch Linen - Egyptian Cotton Mellani - 1800 Brushed Microﬁber

California Design Den - 400Elegant Mod Comfort Spa - 1500 Thread Count

Craft Linen - Sleep Easy Egyptian Cotton Case Study February 2019

Step 4: Convert the Data

• The Toccare is better than humans at perceiving differences in how materials feel

• Initial similarity numbers represent how similar surfaces feel to the Toccare. We want to convert to numbers demonstrating how similarly materials will feel to human perception:

• Determine how sensitive humans are to differences in the different dimensions (applied specifically to sheets)

• Modify calculations to account for human sensitivities

• Apply the calculations and present metrics for how similar the sheets feel Case Study February 2019

Human Discriminability of Sheets Toccare Discriminability

Alaska Bear-Natural Silk 1

AmazonBasics-400 White Blue Fluffy Fleece 0. Boll and Branch - Standard

California Design Den - 400 Mod Spa

Cloudten - Amora Sateen 0.8

Craft Linen - Sleep Easy Egyptian Cotton

Elegant Comfort - 1500 Thread Count 0.7 • The following matrix demonstrates Fieldcrest - 700 Thread Count Fieldcrest - Silky Soft

Fieldcrest - Supima Satin Stitch 0. an estimate of the discriminability of HS - Shining Grey Lux Decor - 1800 Premium Mayfair Linen - Egyptian Cotton 0.5 sheets by humans. McAlister Mellani - 1800 Brushed Microﬁber 0.4 Pinzon - Heavyweight Flannel

Room Essentials - Easy Care • The sheets have been organized by Room Essentials - Jersey 0.3 Room Essentials - Microﬁber

Sheex - Performance Fabric material types. Sonoro Kate 0.2 Threshold - Organic

Threshold - Performance

Threshold - Ultra Soft 0.1

Yanibest - Silk • Humans have a much more difficult Zen Bamboo 0 time detecting very small variations Human DiscriminabilityMcAlister Sonoro Kate Zen Bamboo Yanibest - Silk 1 Blue Fluffy Fleece Blue Fluffy Fleece HS - Shining Grey

in how things feel, as demonstrated in Fieldcrest - Silky Soft Threshold - Organic McAlister Threshold - Ultra Soft Alaska Bear-Natural Silk Room Essentials - Jersey Threshold - Performance Pinzon-HeavyweightAmazonBasics-400 White Cloudten - Amora Sateen Lux Decor - 1800 Premium Boll and Branch - Standard 0. Room EssentialsSheex - -Performance Microﬁber Fabric Pinzon - HeavyweightRoom Essentials Flannel - Easy Care Fieldcrest - 700 Thread Count Elegant Comfort-1500 Thread Count Fieldcrest - Supima SatinMayfair Stitch Linen - Egyptian Cotton the graphic. Mellani - 1800 Brushed Microﬁber HS-Shining Grey California Design Den - 400Elegant Mod Comfort Spa - 1500 Thread Count Lux Decor-1800 Premium Craft Linen - Sleep Easy Egyptian Cotton 0.8

Mellanni-1800 Brushed Microﬁber

Room Essentials-Microﬁber 0.7 Sonoro Kate-Lake Blue

Zen Bamboo-Standard White

AmazonBasics-400 White 0. California Design Den-400 Mod Spa

Room Essentials - Jersey

Threshold-Performance 0.5

Threshold-Ultra Soft

Boll and Branch-Standard 0.4 Cloudten-Amora Sateen

Craft Linen-Sleep Easy Egyptian Cotton

Fieldcrest-700 Thread Count 0.3 Fieldcrest-Supima Satin Stitch

Mayfair Linen-Egyptian Cotton

Threshold-Organic 0.2

Fieldcrest-Silky Soft

Room Essentials-Easy Care

Sheex-Performance Fabric 0.1

Alaska Bear - Natural Silk

Yanibest-Silk 0

McAlister

Yanibest-Silk

HS-Shining Grey Blue Fluffy Fleece Threshold-OrganicFieldcrest-Silky Soft Pinzon-Heavyweight Threshold-Ultra Soft Sonoro Kate-Lake Blue Threshold-Performance Lux Decor-1800 Premium Room Essentials - Jersey Cloudten-Amora Sateen Alaska Bear - Natural Silk AmazonBasics-400 White Boll and Branch-Standard Sheex-Performance Fabric Room Essentials-Microﬁber Room Essentials-Easy Care Fieldcrest-700 Thread Count Zen Bamboo-Standard White Fieldcrest-SupimaMayfair Linen-EgyptianSatin Stitch Cotton

Mellanni-1800 Brushed Microﬁber

Elegant Comfort-1500 Thread Count California Design Den-400 Mod Spa

Craft Linen-Sleep Easy Egyptian Cotton Can we use this data to find trends? Case Study February 2019

Step 5: Reorganize the Data Thread Count Low High

1 • Reorder the data to group similar AmazonBasics-400 White 0. materials California Design Den-400 Mod Spa

0.8 • Zoom in on relevant subsets Room Essentials - Jersey

Threshold-Performance 0.7 • Reorder within subsets by relevant Threshold-Ultra Soft factors (color, price, etc.) 0.

Boll and Branch-Standard

0.5

Cloudten-Amora Sateen

1 Blue Fluffy Fleece McAlister 0.4 Pinzon-Heavyweight 0. Craft Linen-Sleep Easy Egyptian Cotton Elegant Comfort-1500 Thread Count

HS-Shining Grey

Lux Decor-1800 Premium 0.8

Mellanni-1800 Brushed Microﬁber Fieldcrest-700 Thread Count 0.3

Room Essentials-Microﬁber 0.7 Sonoro Kate-Lake Blue

Zen Bamboo-Standard White

AmazonBasics-400 White Fieldcrest-Supima Satin Stitch 0. 0.2 California Design Den-400 Mod Spa

Room Essentials - Jersey

Threshold-Performance 0.5 Mayfair Linen-Egyptian Cotton Threshold-Ultra Soft

Boll and Branch-Standard 0.1 0.4 Cloudten-Amora Sateen

Craft Linen-Sleep Easy Egyptian Cotton Threshold-Organic Fieldcrest-700 Thread Count 0.3 Fieldcrest-Supima Satin Stitch 0 Mayfair Linen-Egyptian Cotton

Threshold-Organic 0.2

Fieldcrest-Silky Soft

Room Essentials-Easy Care

Sheex-Performance Fabric 0.1

Threshold-Organic Alaska Bear - Natural Silk Threshold-Ultra Soft

Yanibest-Silk Threshold-Performance Room Essentials - Jersey Cloudten-Amora Sateen 0 AmazonBasics-400 White Boll and Branch-Standard

Fieldcrest-700 Thread Count Fieldcrest-Supima Satin StitchMayfair Linen-Egyptian Cotton

McAlister

Yanibest-Silk California Design Den-400 Mod Spa

HS-Shining Grey Blue Fluffy Fleece Craft Linen-Sleep Easy Egyptian Cotton Threshold-OrganicFieldcrest-Silky Soft Pinzon-Heavyweight Threshold-Ultra Soft Sonoro Kate-Lake Blue Threshold-Performance Lux Decor-1800 Premium Room Essentials - Jersey Cloudten-Amora Sateen Alaska Bear - Natural Silk AmazonBasics-400 White Boll and Branch-Standard Sheex-Performance Fabric Room Essentials-Microﬁber Room Essentials-Easy Care Fieldcrest-700 Thread Count Zen Bamboo-Standard White Fieldcrest-SupimaMayfair Linen-EgyptianSatin Stitch Cotton

Mellanni-1800 Brushed Microﬁber

Elegant Comfort-1500 Thread Count California Design Den-400 Mod Spa

Craft Linen-Sleep Easy Egyptian Cotton Case Study February 2019

By Thread Count

As shown, there is no real trend between the listed thread count of cotton sheets and how they feel. Other factors, Thread Count including the type of weave may have a larger impact. Low High

1 1 Room Essentials - Jersey AmazonBasics-400 White 0.9 0. Craft Linen-Sleep Easy Egyptian Cotton California Design Den-400 Mod Spa

0.8 California Design Den-400 Mod Spa 0.8 Room Essentials - Jersey

Threshold-Organic 0.7 Threshold-Performance 0.7

Threshold-Ultra Soft Threshold-Ultra Soft 0.6 0.

Threshold-Performance Boll and Branch-Standard 0.5 0.5

AmazonBasics-400 White Cloudten-Amora Sateen

0.4 0.4 Mayfair Linen-Egyptian Cotton Craft Linen-Sleep Easy Egyptian Cotton

0.3 Fieldcrest-700 Thread Count 0.3 Fieldcrest-Supima Satin Stitch

Fieldcrest-700 Thread Count Fieldcrest-Supima Satin Stitch 0.2 0.2

Mayfair Linen-Egyptian Cotton Cloudten-Amora Sateen 0.1 0.1

Threshold-Organic Boll and Branch-Standard

0 0

Threshold-Organic Threshold-Ultra Soft Threshold-Organic Threshold-Ultra Soft Threshold-Performance Room Essentials - Jersey Cloudten-Amora Sateen AmazonBasics-400 White Boll and Branch-Standard Threshold-Performance Cloudten-Amora Sateen Fieldcrest-700 Thread Count Room Essentials - Jersey AmazonBasics-400 White Boll and Branch-Standard Fieldcrest-Supima Satin StitchMayfair Linen-Egyptian Cotton Fieldcrest-700 Thread Count Mayfair Linen-Egyptian CottonFieldcrest-Supima Satin Stitch California Design Den-400 Mod Spa

Craft Linen-Sleep Easy Egyptian Cotton California Design Den-400 Mod Spa

Craft Linen-Sleep Easy Egyptian Cotton Can we find inexpensive products that feel like expensive ones? Case Study February 2019

By Price

Price Low High

1 1

AmazonBasics-400 White Room Essentials - Jersey 0. California Design Den-400 Mod Spa 0.9 0.8 Room Essentials - Jersey Craft Linen-Sleep Easy Egyptian Cotton

Threshold-Performance 0.7 0.8 California Design Den-400 Mod Spa Threshold-Ultra Soft 0.

Boll and Branch-Standard

0.5 Threshold-Organic 0.7 Cloudten-Amora Sateen

0.4 Craft Linen-Sleep Easy Egyptian Cotton Threshold-Ultra Soft 0.6 Fieldcrest-700 Thread Count 0.3

Fieldcrest-Supima Satin Stitch Threshold-Performance 0.2 0.5 Mayfair Linen-Egyptian Cotton 0.1 AmazonBasics-400 White Threshold-Organic

0 0.4 Mayfair Linen-Egyptian Cotton

Threshold-Organic Threshold-Ultra Soft

Threshold-Performance Room Essentials - Jersey Cloudten-Amora Sateen AmazonBasics-400 White Boll and Branch-Standard

Fieldcrest-700 Thread Count Fieldcrest-Supima Satin StitchMayfair Linen-Egyptian Cotton 0.3 California Design Den-400 Mod Spa Fieldcrest-Supima Satin Stitch Craft Linen-Sleep Easy Egyptian Cotton

Fieldcrest-700 Thread Count 0.2

The Craft Linen Sleep Easy Cloudten-Amora Sateen 0.1 Egyptian Cotton sheets are inexpensive sheets that feel Boll and Branch-Standard 0 relatively similar to the higher priced cotton sheets!

Threshold-Organic Threshold-Ultra Soft

Threshold-Performance Room Essentials - Jersey Cloudten-Amora Sateen AmazonBasics-400 White Boll and Branch-Standard

Fieldcrest-700 Thread Count Mayfair Linen-Egyptian CottonFieldcrest-Supima Satin Stitch

California Design Den-400 Mod Spa

Craft Linen-Sleep Easy Egyptian Cotton Case Study February 2019

Summary

In this study we:

• Collected data about the haptic properties of various types of sheets.

• Combined and condensed the data to compare relevant information across the different products.

• Zoomed in on certain information to identify what differentiated “performance” and expensive sheets from more affordable products.

• Zoomed out to determine which products felt most similar and different to one another. PETER BOTTICELLI Director of Customer Solutions +1 213 349-1436 [email protected]

Bringing scientific certainty to decisions about product feel syntouchinc.com