Lugaw by Anjo Damiles

LUGAW

by Anjo Damiles

IN PARTNERSHIP WITH RESURGENT CORPORATION EXECUTIVE SUMMARY

Joseph Roland Beltran Damiles known as Anjo Damiles, is a Filipino actor and commercial model partnering with Resurgent Corporation to give you Lugaw. Lugaw is a food stall that is dedicated to the most-comforting rice meal familiar to all Filipinos– the humble Lugaw. This all time favorite meal can be eaten at anytime of the day. This meal is perfect especially when the weather is cold and rainy. This is topped with lots of garlic, ginger, egg, shredded chicken, and spring onions. VALUE PROPOSITION

• Specializes in Lugaw dishes

• Perfect for meals any time of the day.

• Franchise can be located virtually anywhere

• Popular product for all market segments

• Affordable business ownership

• Strong business, PR & marketing support. DESIGN INSPIRATION COLLAPSIBLE KIOSK

DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature LICENSE PACKAGE

• Brand Value • Marketing and PR • Brand License Kit • Franchise Kit FRANCHISE PACKAGE Franchise Fee Use of Trade Name & Logo Equipment . Induction Stove . Freezer Collapsible Kiosk (2 sqm) Celebrity Factor 49,000 PR & Marketing Kit ₱ Business & Training Kit . Franchise Training . Product Training . Inventory Management Notarized Franchise Agreement After Sales Support MARKETING PLAN

Lugaw will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Lugaw will send out informational newsletters to the target market and interested parties. PUBLIC RELATIONS PLAN

To gain better reach and engagement, Lugaw will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms. PRODUCTS

LUGAW with EGG, PORK, or CHICKEN

Lugaw LICENSING REQUIREMENT

LETTER RESERVATION LICENSEE FINANCIAL OF INTENT OF AGREEMENT INFORMATION STATEMENTS SHEET LICENSING PROCESS FLOW

1 2 3 INFORMAL INTERVIEW WITH SUBMISSION OF REVOLUTION MANAGEMENT SETTLEMENT OF LICENSING REQUIREMENTS AND EVALUATION OF PACKAGE REQUIREMENTS

4 5 SALES AND OPERATION DRAFTING AND SIGNING OF ORIENTATION AND AFTER- LICENSING AGREEMENT* SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement THANK YOU!

@resurgentcorporation