How to Make the Most of Apple News+
Stephan Heck, CEO at Sprylab
York Walterscheid, CRO at Sprylab Timings
09:00 Registration & Coffee 09:30 Briefing Begins 10:30 Q&A plus coffee &networking 11:00 Finish Today you will learn:
1. What is Apple News+ 2. Pros and cons of Apple News+
3. What’s new about Apple News+
4. Apple’s requirements for publishers
5. Ways to publish to Apple News+ “Magazines are iconic, and a part of our culture.“
Tim Cook, CEO of Apple What is Apple News+? What is Apple News+?
Apple News+ is a new subscription service in the Apple News app that lets users access magazines and some newspapers – both as complete issues or single articles. Apple News in numbers
200,000 85 million 5 billion
subscribers within 2 monthly active users read articles in days of AN+ launch in Apple News app Apple News app Over 300 popular magazines are in Apple News+ Pros and cons of Apple News+ Cons of Apple News+
Apple takes a 50%cut of all No control over the placement subscription revenue of stories
No direct relationship with Danger of cannibalizing own subscribers platforms Pros of Apple News+
News curated by AN+ staff, not Committed to users’ privacy Magazines can look algorithms → no fakenews spectacular
Reach a vastly wider audience Apple’s marketing power New acquisition channel for own platforms What’s new about Apple News+? Apple News and Apple News+
Apple News Apple News+
Always free $9.99/mo, one month free trial
The best new source, all in one place Apple News plus
Top stories handpicked by editors Hundreds of magazines and leading newspapers
Personalized recommendations Cover-to-cover magazines
Breaking news Online and offline reading across your devices
Private and secure reading Access for up to six family members Interactive magazine components
First time focus on magazines
iPhone & iPad-friendly designs
Animated covers e.g. videos
Animated content e.g. parallax scrolling
Responsive text and different styles
Easy reader flow with category sorting Magazines can look spectacular Magazines can look spectacular Apple’s requirements for publishers Apple News Format (ANF)
ANF is a proprietary JavaScript Object Notation (JSON) format Includes text, images, audio, video, embedded social media, photo galleries, data tables, and interactive maps Enhancements possible e. g. animations, behaviors, and customized styles
Requires further metadata likeauthor, language etc. and also a certaincode structure Besides Apple’s own low-tech tool, publishing is not possible without development (third party). Ways to publish to Apple News+ Apple News+ Workflow with Purple DS Same Workflow – Multichannel Output
Purple DS Advantages
Fully automated workflow – it is no effort to create interactive AN+ articles based on your PDF
Low additional manual effort required – easily add beautiful animations etc to your articles
No wasted time & effort – all created articles can be re- used in any other digital channel
Intuitive digital article editor and powerful CMS with professional publishing workflows
12 years of digital publishing experience Questions? Thank you! Contact +49 30 23 62 58 95 0 I [email protected] sprylab.com We are Sprylab
Established in 2007
Team: 50+
Based in: Berlin, Hamburg and London
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