How to Make the Most of Apple News+ Stephan Heck, CEO at Sprylab York Walterscheid, CRO at Sprylab Timings 09:00 Registration & Coffee 09:30 Briefing Begins 10:30 Q&A plus coffee &networking 11:00 Finish Today you will learn: 1. What is Apple News+ 2. Pros and cons of Apple News+ 3. What’s new about Apple News+ 4. Apple’s requirements for publishers 5. Ways to publish to Apple News+ “Magazines are iconic, and a part of our culture.“ Tim Cook, CEO of Apple What is Apple News+? What is Apple News+? Apple News+ is a new subscription service in the Apple News app that lets users access magazines and some newspapers – both as complete issues or single articles. Apple News in numbers 200,000 85 million 5 billion subscribers within 2 monthly active users read articles in days of AN+ launch in Apple News app Apple News app Over 300 popular magazines are in Apple News+ Pros and cons of Apple News+ Cons of Apple News+ Apple takes a 50%cut of all No control over the placement subscription revenue of stories No direct relationship with Danger of cannibalizing own subscribers platforms Pros of Apple News+ News curated by AN+ staff, not Committed to users’ privacy Magazines can look algorithms → no fakenews spectacular Reach a vastly wider audience Apple’s marketing power New acquisition channel for own platforms What’s new about Apple News+? Apple News and Apple News+ Apple News Apple News+ Always free $9.99/mo, one month free trial The best new source, all in one place Apple News plus Top stories handpicked by editors Hundreds of magazines and leading newspapers Personalized recommendations Cover-to-cover magazines Breaking news Online and offline reading across your devices Private and secure reading Access for up to six family members Interactive magazine components First time focus on magazines iPhone & iPad-friendly designs Animated covers e.g. videos Animated content e.g. parallax scrolling Responsive text and different styles Easy reader flow with category sorting Magazines can look spectacular Magazines can look spectacular Apple’s requirements for publishers Apple News Format (ANF) ANF is a proprietary JavaScript Object Notation (JSON) format Includes text, images, audio, video, embedded social media, photo galleries, data tables, and interactive maps Enhancements possible e. g. animations, behaviors, and customized styles Requires further metadata likeauthor, language etc. and also a certaincode structure Besides Apple’s own low-tech tool, publishing is not possible without development (third party). Ways to publish to Apple News+ Apple News+ Workflow with Purple DS Same Workflow – Multichannel Output Purple DS Advantages Fully automated workflow – it is no effort to create interactive AN+ articles based on your PDF Low additional manual effort required – easily add beautiful animations etc to your articles No wasted time & effort – all created articles can be re- used in any other digital channel Intuitive digital article editor and powerful CMS with professional publishing workflows 12 years of digital publishing experience Questions? Thank you! Contact +49 30 23 62 58 95 0 I [email protected] sprylab.com We are Sprylab Established in 2007 Team: 50+ Based in: Berlin, Hamburg and London Key Services: IT Services in publishingindustries Purple DS publishing platform for innovative business solutions. Used worldwide by leading publishing houses Our clients Our main products + Purple DS HUB Purple DS ACM The central hub for all your digital Performance increase through data-driven publishing workflows. Publish anycontent content intelligence. Benefit from AI in to any channel with just oneclick. every publishing step..