Ad Specifications for Apple News September 2019 About Advertising on Apple News
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Ad Specifications for Apple News September 2019 About Advertising on Apple News Advertising on Apple News can run across Mac computers and iOS devices. Ad options include a variety of display banners (inline or interstitial), video ads, and native ad formats. All are designed for the optimal advertising experience on Apple News. About This Document In this document, you will find asset input specifications for creating a great ad experience on Apple News. All ads created must adhere to the Advertising on Apple News Content Guidelines. Ad Specifications for Apple News September 2019 2 Ad Identifier Apple News automatically denotes ads with an ad identifier, which is used to identify paid 15 px placements for readers. When the ad identifier is tapped, it discloses information that was used to 24 px serve the ad, as well as information about the reader that was used to deliver targeted ads on Apple News. 1x @ 72 ppi 24 px The location of the ad identifier varies based on the format: 5 px • Banner ads: lower right corner 15 px 5 px • Pre-roll video: lower left corner Ad identifier (English) • Outstream video ads: upper left corner • Interstitial video ads: lower left corner The ad identifier appears on a light blue 15 px background (99CCFE). It has a minimum iOS tap area to ensure readers can easily tap on the icon. 60 px The minimum iOS tap areas are: • Ad identifier (English): 44px x 44px 1x @ 72 ppi 24 px • Ad identifier (French): 80px x 44px Preview and test your ads to confirm the ad 5 px identifier and tap area don’t conflict with your key content. You can preview your ads on Workbench 15 px 5 px or the Workbench Ad Tester. Ad identifier (French) Ad Specifications for Apple News September 2019 3 Design Considerations Assets Content Safe Area Display creative assets may be produced as JPEG, GIF, or PNG. Video creative assets Some display banners will leverage a content safe area to ensure consistent display may be produced as MOV, M4V, or MP4. across all supported iPhone/iPod touch screens. All key elements (e.g. copy, legal, key graphics, call to action, etc) should be within the safe area to avoid being cropped. Specifications are optimized for all supported devices. Only one set of assets is needed for all supported iPhone and iPod touch devices. Another set is needed for all supported Supported Gestures Mac computers and iPad devices. The following gestures are supported on all display banner formats: Animations Tap - Activates a control or selects an item Animated banners can loop only three times, and the total animation cannot exceed 15 Flick - Scrolls or pans quickly seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful animations are not allowed. Drag - Move an element from side to side or drag an element across the display banner’s interaction space Interaction Area To ensure for the optimal interactivity of your ads on Apple News, all interactions should adhere to the guidelines illustrated in the diagrams below. For Standard Banners, IAB 728x90 For Double, MREC, IAB 300x250, Large, Interstitial 20 px 20 px 44 px 44 px 20 px 44 px Interaction Area 20 px Interaction Area Example illustration: Standard Banner - iPhone 8 44 px Example illustration: Large Banner - iPhone 8 Ad Specifications for Apple News September 2019 4 Apple News Ad Formats Workbench and Google Ad Manager Supported Apple News Ad Formats: Workbench and Google Ad Manager Ad Ad Ad Ad Standard Banner Large Banner Medium Rectangle Sponsored Content Pre-Roll Banner (MREC), (Native) Video Ads IAB 300x250 Ad Ad Ad Ad Ad Double Banner Large Banner Interstitial Banner Subscription Banner* Interstitial Outstream IAB 728x90 Banner (Direct Response Template)* Video Ads* Video Ads * Available in Workbench only. Display Ads Post-Tap Experience Supported Devices One set of assets is needed for all Mac computers and There are many options available for the post-tap experience iPad (6th generation) iPhone 5 iOS devices. Safe areas are required for some ad formats from banners and videos including the following: iPad Air iPhone 5c iPad Air 2 iPhone 5s to accommodate for varying aspect ratios across iPhone, • View/read a publisher channel or article. iPad Air 3 iPhone SE iPod touch, and iPad screen sizes. Key design/messaging iPad mini iPhone 6 • Subscribe to Apple News+ elements are recommended to be within the safe area. iPad mini with Retina display iPhone 6 Plus (available only for Apple News+ publishers). iPad Mini 3 iPhone 6S iPad Mini 4 iPhone 6S Plus Video Ads • Visit websites. iPad Mini 5 iPhone 7 Pre-roll and Outstream video ads will display in both • Download apps. iPad Pro 9.7-inch iPhone 7 Plus iPad Pro 10.5-inch iPhone 8 portrait and landscape device orientations. Interstitial • View/read sponsored content on Apple News. iPad Pro 11-inch iPhone 8 Plus video ads are currently only available for Apple inventory. • Download iTunes content. iPad Pro 12.9-inch iPhone X • Deep-link into apps if installed on a device. Phone Xs Sponsored Content (Native) Ads iPhone Xs Max • Subscribe to a publisher channel. These native ads will display directly in the content feeds Computers running iPhone Xr • Target specific publication issues. macOS 10.14 and above or at the end of articles on Apple News. iPod touch (6th generation) Ad Specifications for Apple News September 2019 6 Standard Banner Specifications: Workbench and Google Ad Manager Device iPhone or iPod touch iPad or Mac Ad Ad Orientation Ad Ad Portrait & Landscape Portrait & Landscape Asset Requirements 1242 x 166 1536 x 132 (Dimensions In pixels) Max File Size 200 KB 200 KB Animations Content Safe Area Animated banners (animated GIFs) can loop only three times, (iPhone/iPod touch) and the total animation cannot exceed 15 seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful 90 px 90 px animations are not allowed. 8 px Assets 1062 px Only one asset is required to display in both portrait and 150 px Content Safe Area landscape orientation. 8 px Assets may only be produced as JPEG, GIF, or PNG. Specifications are optimized for all supported devices. Only one asset is needed for all supported iPhone and iPod touch devices. Another is needed for all supported Mac computers and iPad devices. Testing ads utilizing third-party ad tags For ads utilizing any third-party ad tags, we recommend testing your ads with the Workbench Ad Tester. Ad Specifications for Apple News September 2019 7 Double Banner Specifications: Workbench and Google Ad Manager Device iPhone or iPod touch iPad or Mac Ad Orientation Ad Ad Ad Portrait & Landscape Portrait & Landscape Asset Requirements 1242 x 332 1536 x 264 (Dimensions In pixels) Max File Size 200 KB 200 KB Animations Content Safe Area Animated banners (animated GIFs) can loop only three times, (iPhone/iPod touch) and the total animation cannot exceed 15 seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful 90 px 90 px animations are not allowed. 16 px Assets 1062 px Only one asset is required to display in both portrait and landscape orientation. 300 px Content Safe Area Assets may only be produced as JPEG, GIF, or PNG. Specifications are optimized for all supported devices. 16 px Only one asset is needed for all supported iPhone and iPod touch devices. Another is needed for all supported Mac computers and iPad devices. Testing ads utilizing third-party ad tags For ads utilizing any third-party ad tags, we recommend testing your ads with the Workbench Ad Tester. Ad Specifications for Apple News September 2019 8 Large Banner Specifications: Workbench and Google Ad Manager Device iPhone or iPod touch iPad or Mac Ad Orientation Ad Ad Ad Portrait & Landscape Portrait & Landscape Asset Requirements 1242 x 699 1536 x 864 (Dimensions In pixels) Max File Size 200 KB 200 KB Animations Animated banners (animated GIFs) can loop only three times, and the total animation cannot exceed 15 seconds. Repetitive or rapid flashing, blinking in excess, or visually stressful animations are not allowed. Assets Only one asset is required to display in both portrait and landscape orientation. Assets may only be produced as JPEG, GIF, or PNG. Specifications are optimized for all supported devices. Only one asset is needed for all supported iPhone and iPod touch devices. Another is needed for all supported Mac computers and iPad devices. Testing ads utilizing third-party ad tags For ads utilizing any third-party ad tags, we recommend testing your ads with the Workbench Ad Tester. Ad Specifications for Apple News September 2019 9 Medium Rectangle Banner (MREC) Specifications: Workbench and Google Ad Manager Device iPhone, iPod touch, iPad, or Mac Orientation Ad Ad Ad Ad Portrait and Landscape Asset Requirements 900 x 750 (Dimensions In pixels) Max File Size - For Workbench 200 KB IAB 300x250 Specifications: Workbench and Google Ad Manager Device iPhone or iPod touch Orientation Ad Ad Portrait and Landscape Asset Requirements 300 x 250 (Dimensions In pixels) Max File Size - For Workbench 200 KB Ad Specifications for Apple News September 2019 10 Interstitial Banner Specifications: Workbench and Google Ad Manager Device iPhone or iPod touch iPad or Mac Orientation Ad Ad Ad Ad Portrait Landscape Portrait Landscape Asset Requirements 1242 x 2208 2208 x 1242 1536 x 2048 1536 x 2048 (Dimensions In pixels) Max File Size - For Workbench 275 KB 275 KB 230 KB 230 KB Max File Size - For Third-Party 550 KB 600 KB Served Content Safe Area (iPhone/iPod touch) Content Safe Area (iPad) 1242 px 1536 px Content 2208 px Safe Area 882 px Content Safe Area Content Safe Area 1778 px 1920 px 430 px 360 px 128 px Portrait Landscape Ad Specifications for Apple News September 2019 11 Sponsored Content (Native) Specifications: Workbench and Google Ad Manager Device iPhone Orientation Portrait Article Headline 130 characters max Advertiser Name (optional) max 22 characters Article ID The Article ID of an article is the last part of the URL after the “http://apple.news/“.