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News Launch Advertising Program for Publishers Introduction

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News Launch Advertising Program for Publishers Introduction News Launch Advertising Program for Publishers Introduction August 2015 Advertising Opportunity for News Publishers With the release of iOS 9 this Fall, publishers will be able to distribute editorial content to millions of iPhone, iPod touch and iPad users in Apple’s News app for iOS. Monetization of content displayed in Apple News Format will be supported by iAd, Apple’s advertising platform. iAd provides two types of monetization support to publishers: • An ad platform that includes ad-serving, targeting, tools for creative development and campaign management, and reporting; • A monetization service from which publishers earn revenue from ads sold on their behalf. Publishers may choose to have iAd provide backfill monetization services for unsold inventory in their content. In advance of the News app launch and while users are upgrading their devices to iOS 9, certain features of the ad platform will still be in development. During this period, publishers may choose to have iAd provide backfill monetization of their inventory, or, if direct sales is preferred, iAd supports a launch sponsorship program, as outlined within this document. Launch Sponsorship Program for News Publishers In preparation for and during the initial launch of News, iAd will provide support for campaign set-up and management, ad certification, and trafficking for News publishers who wish to sell advertising in their Apple News Format content. Publishers are eligible to execute up to five launch sponsorship campaigns per publication. In early 2016, a self- service interface for the News ad platform will available so that publishers can execute and manage advertising campaigns directly. Timing Launch sponsorship campaigns may begin on or any time after the launch of the News app and run until December 31, 2015. In December, publishers will have the option of either extending or providing replacement campaigns to run through March 2016. Each campaign may have independent start and end dates. To schedule a campaign to coincide with the News app launch, campaign information and creative must be submitted by September 1, 2015. News Launch Advertising Program for Publishers Introduction August 2015 2 Creative and Targeting Available Ad Formats There are several ad formats available in News: standard banner, double banner, large banner, medium rectangle, interstitial, and video, along with a native ad unit. Standard Medium Rectangle Double Banner Banner (MREC) Banner Large Interstitial Pre-Roll Banner Banner Video Publishers choose which ad formats to incorporate in their content, or may present all of the formats. Targeting and Delivery During the initial launch period, campaigns with no targeting parameters applied will achieve the most reach. For advertisers with specific targeting needs, the following parameters are available: Targeting Parameter Variables Gender Female Male Age 18+ 21+ 35+ 55+ Content Channel or publication Section News Launch Advertising Program for Publishers Introduction August 2015 3 Get Started To participate in the launch sponsorship program, submit an inquiry to iAd via our Contact Us web page. iAd will send eligible publishers further information on how to execute launch sponsorship campaigns, along with a link to the required submission forms via email. Contact us > More Resources Become a News Publisher > News on apple.com > © 2015 Apple Inc. All rights reserved. Product and company names mentioned herein may be trademarks of their respective companies. Product specifications are subject to change without notice. News Launch Advertising Program for Publishers Introduction August 2015 4.
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