Rotterdam City Centre Rotterdam City Centre ROTTE RDAM

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Rotterdam City Centre Rotterdam City Centre ROTTE RDAM Rotterdam city centre Rotterdam city centre ROTTE RDAM - 5 Rotterdam city centre - 7 Rotterdam City Centre City Rotterdam 09 LATITUDE 51°55’51” N An icon in the heart of Rotterdam The ABN-AMRO Building, established as the Rotterdamsche Bank, was realized in 1949. It is the first building to be realized within the destroyed central zone since the war. Its position, away from the Coolsingel, is due to the original position of the Coolsingel. The building was built according to Plan Witteveen, the first masterplan for the center developed during the war and based on the old city from before war. The architect of the building was H.F. Mertens. Soon after the war ended, this plan was replaced by the progressive modern ‘Basisplan Van Traa’ in 1949. In this plan the Coolsingel changes direction towards the harbour, leaving the bank building in an awkward position. The position of the bank in the new plan has remained unresolved since then. It is also the spot closest to metrostation Beurs. This metrostation is the central hub that connects the two existing metrolines of Rotterdam. With the cities ambition of developing Coolsingel to a pedestrian orientated boulevards, this station will increase in importance. The development of the Coolsingel will add to the attraction of the heart of Rotterdam. LONGITUDE 4 °28’45” E LONGITUDE - 9 “The city that continually reinvents itself.” - 11 history of an icon A permanent asset on the Coolsingel In 1941 the foundations were laid for main entrance for visitors lay an oval sloping saddle roof was covered in the new building of Rotterdamsche entrance hall, on the left was the cash copper. The sculpture “Peace and Bank Vereeniging (Association) at 119 hall, on the right were the stocks hall Prosperity” by Pieter Starreveld, Coolsingel and this was the starting and the cash desks for private people. better known as “Naked on the signal for the reconstruction of the The hall was of double height with Blaak”, came from the Incassobank on city. Due to delays in construction work stations for 500 employees, with the Blaak. and lack of materials the building three floors of offices in the shape of was only completed in 1949. It is one a U. Since the mid 70s the building of the few developments that was The building was not only impressive has been used as the head office built according to the traditional style from the outside, the interior was also of the AMRO bank, a merger of reconstruction plan of Witteveen. In designed in grand style. The walls the Amsterdamsche bank and the 50s glass pavilions were built on were covered in wood and there were the Rotterdamsche Bank. In 1978 the very wide pavement in front of tall stately windows. further low rise space and a tower the building. Herman Mertens (1885- were added at the back of the 1960) was the regular architect of The building had a facade of red complex (Kraaijvanger Architecten the National Bank Vereeniging and bricks, pierced with vertical window in collaboration with A.J.B. van de the Rotterdamsche Bank, for whom frames. In the rounded corners there Graaf). In 2007 the building designed he had previously designed offices in were windows, classical columns and by Mertens was listed as a protected Gouda and The Hague. decorative sculptures. The slightly State Monument. His most famous design in Rotterdam is the headquarters of Unilever (1931) on the Wytemaweg. Right after the war the bank building on the Coolsingel was one of the first of the main buildings to go up in the bombed out centre of Rotterdam. The stately, oblong colossus is almost completely symmetrical. Its main entrance, decorated with sculptures by Gerard Héman, stands in the middle of the Coolsingel. There are two other entrances, located on the Binnenweg and on the Van Oldenbarneveltplaats. Behind the - 13 Amsterdam - Rotterdam Bank, entrance Coolsingel, 1950 Amsterdam - Rotterdam Bank, monumental staircase, 1950 Amsterdam - Rotterdam Bank, entrance hall, 1950 - 15 Rotterdam city center Population The location is well connected to the metro station 5 minutes from Rotterdam has 639.587 inhabitants (apr. 2017) and is the 2nd largest Rotterdam Central Station. Metro-lines offer direct connections to city in the Netherlands. all parts of the city and also to some towns in the agglomeration. it’s the Furthermore the most important node of bus- and tram-lines is Rotterdam is the most important city in the Groot Rijnmond just opposite of the location at the Coolsingel, in front of the main- conurbation. This is the economic region clustered around the entrance of the historic ABN-Amro building. This makes it one of the harbor complex stretching from just east of Rotterdam to the best accessible locations in the city centre. west where the harbor complex connects to the Northsea. Groot Rijnmond with a total population of 1.39 million is growing by 0.3% The inner-city high-street retail is centered adjacent to the building per year. The expected population in 2025 is 1.43 million. around Lijnbaan, Hoogstraat, Korte Lijnbaan, Beurstraverse and centre the Coolsingel. This is the dominant location for fun-shopping in The region of Rotterdam consists of mid-size towns predominantly Rotterdam as well as the region. Two large suburban shopping between 30.000 and 70.000 inhabitants. centers in Rotterdam are Alexandrium in the northeast, a strong Economy location combining shopping, big box retail, and themed furniture Rotterdam is the second largest port in the world and is a crucial of the centre retail, and Zuidplein in the south of the city. However, both do not cornerstone in the Dutch economic system. have the scale and nor the mix similar to the inner-city retail. Important sectors in the Rotterdam economy include logistics, trade, In a wider area around the city-center Rotterdam offers many more industries, and services. destinations for visitors. The nearby museum district, the opera- house and various theaters and also districts with a wide variety of Erasmus University is among the top universities of Europe and is restaurants, bars and other going-out venues are all within walking well known abroad a.o. for the international business school and distance and attract consumers from a wide region. Rotterdam is attracts many foreign students and scholars. known in the Netherlands for national weekend tourism, a.o. driven by new developments and modern architecture as well as by the city center retail offer. Amsterdam Leiden Den Haag Utrecht Delft Rotterdam Dordrecht Breda - 17 central location The site is positioned in the centre of Rotterdam, where the city’s primary streets: Coolsingel, Lijnbaan, Beurstraverse and Binnenweg. These streets, developed in different time periods, have a distinct character and attract different users. The project has the opportunity to attract all the different groups through a diverse program. - 19 Infrastructure & S C H IE K A D accessibilityE “A modern metropolis with G OUD SESI NGE L T G M BUR PEN POTM Centraal HOFPLEIN GOUDS T ESINGEL Station an attractive businessheart.” STATIONS- PLEIN T M M WEENA A C R I ID O N ZU NA O I EE E W L R S S L I W I N J K N G E . E G D B BINNENROTTE A L O A OR N T M A K N R T S U T I R S . P L . NT HAAGSEVEER MEE T GR. KERK PL. C O O L T . S AT R I RA SCHOUWBURG- SST N ST M L G NE G O N I HO A J A V E PLEIN RT N E L U A B R A I T A S N DE W Station ISKA BEURSPLEIN KRU E T- G WES K . D Rotterdam Blaak O BEURSTRAVERSE O M R W T G M E O A S U N T B V E S U R T G R E . V V . R R S W E T A . L R N I S N U K VAN M A L E W LA . G E B G S W E T I L R L OLDEBARNEVELDSTR. L A E RD A M LEVA T M S OU B SB R AA T . M AK BLA BINNENWEG-PLEIN EG NW NNE AAK . BI TBL T O WES T AAK TBL BINNENWEG WES S NIEUWE C M H I E D A M S WESTERSINGEL E S Leuve- D I J T K T S S E JE V P EENDRACHTSSTRAAT E M MATH S ENESS O E M O RLA haven B AN A D E I H Maas C Essence of the development S Metro M Tram Forum plans to bring this city centre residential properties are located on the M T Car location to life for the wider public. It will higher levels and will add to the vibrancy T Train be a mixed-use development consisting of of the location. The total development retail, food & beverage, offices and housing. spans an area of 60,000 m2, making it a T AA TR NS SE Forum is located on the site of the former significance to the city and its visitors. US This will make it a true city centre location, major project of economic significance, CH RO D ABN AMRO bank, right in the heart of the It is a highly visibleLA Nlocation, with an STE catering to numerous target groups at considering the creation of employment VA city centre. The location is situated between prominent address on the Coolsingel. different times of the day and week.
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