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Information Campaign for the 2014 Elections to the European Parliament in Slovakia

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Information Campaign for the 2014 Elections to the European Parliament in Slovakia INFORMATION CAMPAIGN FOR THE 2014 ELECTIONS TO THE EUROPEAN PARLIAMENT IN SLOVAKIA 16 September 2013 - 25 May 2014 Presidential Debate (p5;25) Mr. Schulz visit (p2;22) Election Night (p3;27) European Parliament Information Office in Slovakia started the official information campaign for the 2014 Elections to the European Parliament in Slovakia in September 2013. Since then, almost 60 events, discussion forums, outdoor activities and dialogues took place in more than 20 towns and cities across the Slovak Republic. In addition, 6 nationwide competitions focusing on the European Elections were initiated. The most significant and interesting moments of our information campaign were definitely the visit of the EP President Martin Schulz in the Celebration of the 10th Anniversary of the EU membership in Bratislava on 30 April 2014, Election Night dedicated to the official announcement of the results of the 2014 Elections to the European Parliament in Slovakia on 25 May 2014 in the EPIO´s office in Bratislava, four outdoor events dedicated to the Celebration of the 10th Anniversary of the Slovak membership in the EU accompanied by the information campaign to the EE2014 taking place from April to May in four largest Slovak towns (Bratislava, Košice, Banská Bystrica and Žilina) and the watching of live stream of the Presidential Debate accompanied by analytical discussions on 15 May 2014. These activities caught the attention of hundreds of Slovaks who directly participated in them and other thousands of citizens who expressed their interest for our activities through social media. CONTENT I. Most significant moments of the EE2014 Information Campaign in Slovakia.............................. .............2 II. Chronological overview of the EE2014 Information Campaign in Slovakia.............................................6 III. Promotion of the EE2014 Information Campaign in Slovakia............................................................... 28 IV. Social media monitoring for the EE2014 Information Campaign in Slovakia....................................... 35 V. Media monitoring and daily press review of the EE2014 Information Campaign in Slovakia................ 47 CCF Bratislava (p14) Election Campaign (p28) Media (p47) 1 I. MOST SIGNIFICANT MOMENTS OF THE EE2014 INFORMATION CAMPAIGN IN SLOVAKIA Visit of the President of the European Parliament Martin Schulz in Bratislava 30 April 2014 Martin Schulz visited Slovakia on the occasion of 10th Anniversary of Slovak membership in the EU. President Schulz addressed a crowd during big outdoor event organized at the Bratislava´s Main Square and received the White Cross of the Second Order from the President of Slovakia. A media opportunity followed and attracted the attention of all main TVs, radio stations as well as written and internet media. President Schulz answered dozens of questions. Later he delivered an official speech during Gala evening at the National Theatre. The Gala evening was attended by many prominent Slovak and European political leaders. 600 participants + 75 000 participants (from the 10.Anniversary & EE2014 event) 40 stakeholders + 55 stakeholders (from the 10.Anniversary & EE2014 event) 5 502 Facebook impressions 1 514 Twitter outreach 5 TVs, 1 Radio station, 7 written & online media 2 2014 Election Night in the Office of EPIO in Bratislava 25 May 2014 EPIO organized the Election Night in the premises of the European Information Centre in Bratislava. This special event was dedicated to the official announcement of the results of the 2014 Elections to the European Parliament in the Slovak republic which was preceded by live analytical discussion of political scholars on the topic of 2014 European Elections. The official announcement of the results was followed by the press conference and private interviews of politicians, analysts, scholars and public officials for the media. 100 participants 28 stakeholders 8 752 Facebook impressions 157 905 Twitter outreach 3 TVs, 2 Radio stations, 2 written & online media 3 Outdoor events dedicated to the Celebration of the 10th Anniversary of the Slovak membership in the EU accompanied by the information campaign to the EE2014 in Bratislava, Košice, Banská Bystrica and Žilina 30 April, 7 May, 9 May, 16 May 2014 The Celebrations of the 10th Anniversary of the membership of the Slovak republic in the European Union took place in the town centres of four largest Slovak towns. The events were organized by EPIO in cooperation with ECR Slovakia. The important part of these Celebrations was dedicated to the promotion of the information campaign for the EE2014. Throughout the events, various singers and dancers from the music and dance schools as well as many interesting artists appeared on the stage. Cultural programme, other stands, quizzes and games were available for public during the whole day. 279 500 participants 167 stakeholders 27 450 Facebook impressions 10 586 Twitter outreach 9 TVs, 5 Radio stations, 7 written & online media 4 Presidential Debate of the candidates for the President of the European Commission - watching of the live stream of the debate accompanied by the academic survey of the Comenius University and the analytical discussions in the Office of EPIO in Bratislava 15 May 2014 EPIO organized the watching of the live stream of the presidential debate, which was accompanied by the academic survey of the students from the Comenius University in Bratislava and two analytical discussions - one taking place in conference room of the European Parliament Information Office in Slovakia and second one happening in the studio of the Slovak state-owned nationwide television RTVS (Radio and Television Slovakia). 40 students + 3 political analysts 2 stakeholders 44 792 Facebook impressions 7 528 Twitter outreach 1 Radio station, 3 written & online media 5 II. CHRONOLOGICAL OVERVIEW OF THE EE2014 INFORMATION CAMPAIGN IN SLOVAKIA 16 September 2013 - 25 May 2014 16 September 2013 "Kick-off meeting" - the official start of the information campaign for the EP elections 2014 in Bratislava: EPIO organized the information briefing for the partners, stakeholders and media, within which the Head of EPIO Robert Hajšel together with his colleagues presented the main ideas, goals, methods and strategies of the information campaign to the EE2014 in Slovakia The event was attended by 85 participants (45 stakeholders and 35 multipliers). ________________________________________________ 29 September 2013 Seminar of EPIO Slovakia with the Confederation of Trade Unions of Slovakia in Bratislava: EPIO and the Confederation of Trade Unions prepared the seminar, which was among many other crucial themes dedicated to the presentation of the information campaign to the EE2014 in Slovakia. MEP Katarína Neveďalová participated in the seminar. _____________________________________________ 25 October 2013 European year of citizens 2013 - discussion forum in Poprad: EPIO introduced the information campaign for the EE2014 to the participants of the seminar, which was organized by Europe Direct Poprad and attended by MEPs Monika Smolková and Anna Záborská. _____________________________________________ 8 November 2013 Open days in the Office of Trenčiansky Self-governing region in Trenčín: EPIO introduced the goals and methods of the information campaign and the significant reasons for the participation in the EE2014 to the participants of the open days of the Office of Trenčiansky Self-governing region. 6 11 November 2013 Tripartite Citizens Forum in Győr: the forum was organised in cooperation with EPIO Budapest and EPIO Vienna. The main themes discussed were the job creation with focus on youth and the fight against unemployment. A significant space was dedicated to the debate on the EE2014. The event hosted 4 MEPs (Edit Bauer, Katarína Neveďalová, Lívia Járóka, Heinz K. Becker) from 3 countries (Slovakia, Hungary, Austria), 193 participants, 1 university and 3 secondary schools. The forum received 2 695 FB impressions in Slovakia and Twitter outreach was 27 719. (Total outreach: 180 000) _______________________________________________________________________________________ 15 November 2013 Regional discussion forum in Trnava on the issues of unemployment, international status of the EU and the 2014 European Elections: EPIO organized the discussion forum which goal was to raise awareness of the activity of the European Parliament in the issues of youth unemployment and the EU international affairs. An important part of the event was dedicated to the EE2014. MEPs Katarína Neveďalová and Boris Zala participated in the event. The discussion welcomed 120 participants and 12 multipliers. 27 463 FB impressions were received. (Total outreach: 820 000) _______________________________________________________________________________________ 19 November 2013 - 31 January 2014 Competition "Take a photo with the House of the European Union and win!": EPIO organized this competition in order to not only promote the EE2014 but also to inspire people to come to the EPIO´s building, take a photo in front of the building and get interested for the EE2014 information material which is placed inside it - in the European Information Centre. Tens of young people got involved in the competition. The winner was the owner of the photo, which received a highest number of likes on Facebook. 7 24 November 2013 "Europe? Europe!" - discussion evening on the European topics in Žilina: EPIO, which co-organized this event with Europe Direct Žilina, introduced the main features
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