International Master Digital Future in Focus

Key Insights and Digital Trends Shaping the Indian Online Space

22 August 2013 © comScore, Inc. Proprietary.

Introduction #FutureinFocus

Executive Summary Media fragmentation is occurring at light speed in comScore has been preparing for a future today’s multi-platform environment, which features scenario where most people will consume content not only computers, but smartphones, tablets, on the go and PCs would no longer be the centre gaming platforms and a seemingly ever-increasing of the digital universe. This future is quickly number of emerging devices. becoming a reality. The strong swelling of mobile audiences, devices The following report examines how the latest and consumption habits have shown us that trends in web usage, online video, mobile and consumers have become more platform agnostic in search, social and shopping are currently shaping their digital media consumption and happily switch the Indian digital marketplace and what that devices throughout the day and into the night to stay means for the coming year, as comScore helps up to date on email, news, social media etc. bring the digital future in focus.

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India is now the world’s third largest internet Social networking still captures majority of population screen time Riding on a 31% year-on-year increase, India’s Social Networks capture the largest percentage of online population grew to 73.9 million. With an consumers’ time in the region. Facebook extended online universe in excess of 145 continues to be the number one social network million the market is at a tipping point for online with a 28% increase in traffic and a reach of 86%. businesses LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks. Younger males and women aged 35-44 emerge as power users Entertainment and online video continues to Three-quarters of India’s Online population is grow under 35. Males in the segment and women The online video audience in India grew an aged 35-44 are amongst the heaviest users astounding 27 percent in the past year, YouTube continues to be the top video property with more Online Retail is on the rise than 55% share. International publishers including Local While 60 percent of web users in India Facebook, Yahoo and Dailymotion get a majority visit online retail sites, time spent on shopping of the 54 million who watched videos. Local sites still has huge growth potential. The space content is distributed mainly through the Youtube is dominated by local retailers led by Myntra, platform dominated by Bollywood. Flipkart and Jabong among others

SETTING THE SCENE Global Overview 5 Indian Online Landscape 9 Indian Mobile Landscape 16

2013 INDIA DIGITAL FUTURE IN FOCUS Digital Audience Behaviour 19 Social Networking 23 Online Retail 27 Entertainment and Online Video 31 News and Information 35 Online Travel 41 Sports 44 Real Estate 48 Search 52

Conclusion 56 Tweet-bits 60 Methodology 61 About comScore 63

GLOBAL OVERVIEW

34% Latin Outside US Middle America East - Africa 9% 9% Asia Pacific North 41% 87% America Outside US 14%

Europe 66% 27%

13%

1996 2012

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 6 Source: comScore Media Metrix, March 2012 to March 2013 India’s share in Asia Pacific Grows Second Largest Online Population in the Region

Total 604 MM Total 644 MM

Rest of APAC, Rest of APAC,

13.9% 13.5%

Southeast Asia, Southeast Asia, 9.4% 9.6%

Japan, 12.2% Japan, 11.4%

India, 9.3% India, 11.5%

China, 55.2% China, 54.0% Share of Asia PopulationOnline PacificAsia of Share

Mar-12 Mar-13

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 7 Source: comScore Media Metrix, March 2012 to March 2013 Time Spent and Growth Across Regions US Users Spent Most Time, Whilst Asia Pacific Outgrows Rest of the World

37.2 Global Average: 23.4 Hours a Month

26.8 26.1

Visitor

17.3 17.2

per

Hours

North America Europe Latin America Middle East - Africa Asia Pacific

+7%

644 604 +5%

391 412 +1% +12% +3% Mar-12 215 217 Mar-13

131 147 130 134 Unique Visitors (MM) Visitors Unique Asia Pacific Europe North America Latin America Middle East - Africa

INDIAN ONLINE LANDSCAPE

With an extended online universe in excess of 145 million the market is at

a tipping point for online businesses

India’s Internet audience grew by 17.6 million users since March 2012,

a year-over-year increase of 31%

Total Unique (000) Visitors Total

73,872 73,640 62,617 62,122 52,701 43,021 39,147 28,929

348,177 191,374

China United India Japan Russian Brazil Germany France United Italy States Federation Kingdom

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 10 Source: comScore Media Metrix, March 2012 to March 2013 Indian Online Population grows steadily 73.9 Million Indians Surfed the Web via a Home or Work Computer

+31%

73,872

56,318

Over 1 Year 1 Over

Growth

Total Unique Visitors (000)

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 11 Source: comScore Media Metrix, March 2012 to March 2013 India’s Y/Y Online Population Growth Second Only to Brazil’s

Year on Year 45.5 Brazil

62.1 37%

56.3 India 73.9 31%

6.1 Philippines 7.4 22%

14.1 Vietnam 14% Unique Visitors (MM) Visitors Unique 16.1

Russian 56.0 12% Federation 62.6

Mar-12 Mar-13

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 12 Source: comScore Media Metrix, March 2012 and March 2013 India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35

WW 26% 26% 20% 14% 13%

China 28% 31% 24% 10% 7%

India 36% 39% 16% 6% 3% % Population of %

Russia 25% 31% 22% 15% 7%

Brazil 30% 30% 20% 12% 8%

Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 13 Source: comScore Media Metrix, March 2013 Females Comprise 39% of the Indian Internet Population Women Also Spend Less Time Online than Men

Female Share of Internet Population

47% 45% 39% 52% 49%

38.5 32.5 27.0 27.8 24.1 22.6 16.5 15.7 12.7

10.8 Average Hours Visitor per Average WW China India Russia Brazil Males 15+ Females 15+

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 14 Source: comScore Media Metrix, March 2013 Women 35-44 are Heaviest Internet Users Among Age/Gender Groups

Among Men, 25-34 year-olds are the Heaviest Internet Users

13.7 12.8 13.1 12.0 11.6 11.6 10.7 10.4 10.8

9.7 Average Hours Online User per Average

Males Females 15-24 25-34 35-44 45-54 55

INDIAN MOBILE LANDSCAPE

100%

95%

23% 90%

Non-PC Traffic: 85% 14.2%

80% 77%

75% Jan-13 Feb-13 Mar-13 WiFi Cellular PC Mobile Tablet Other

Mobiles and tablets preferred choice of access for many Weather, Blogs and Music Increasingly Accessed “on the go”

24%

26%

66% 60%

74% 76%

Percentage of Percentage users 33% 40%

Weather Car Rental Blogs Entertainment - Music PC Mobile + Tablet

DIGITAL AUDIENCE BEHAVIOUR

100%

90% 29% 35% 80% 43% 45% 70% 61% All Other 60% 13% News/Information 11% Retail 50% 9% Entertainment 13% Social Networking 40% Services 25% 38% 30% 20% 33% 20% 9% 3% Share of Total Minutes Spent Online Share of Total 10% 23% 16% 15% 13% 9% 0% WW China India Russia Brazil

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 20 Source: comScore Media Metrix, March 2013 Fastest Growing Web Categories in India Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users

Year on Year 7,221 Apparel

13,390 85%

7,339 Comparison Shopping 11,141 52%

24,278 Blogs

35,906 48% Total (000) Unique Visitors Total

8,109 Financial Information/Advice 11,571 43%

Mar-12 Mar-13

Unique Visitors (000) Minutes per Visitor

Google Sites 69,393 167.9

Facebook 59,662 217.7

Yahoo! Sites 38,909 72.1

Microsoft Sites 31,332 19.4

Wikimedia Foundation Sites 24,934 11.1

Times Internet Limited 23,968 17.5

BitTorrent Network 22,640 0.1

Network 18 18,549 25.7

Ask Network 16,187 4.0

Rediff.com India Ltd 13,897 35.2

SOCIAL NETWORKING

© comScore, Inc. Proprietary. Social Networking Continues to Grow in India Facebook Leads the Charge 86% 217 28% Indian Web Users Visit a Minutes Are Spent on Increase in Facebook Social Networking Site Facebook by an Average Visitors in the last 12 User months 59,642,000 Users visited Facebook on their PC’s

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 24 Source: comScore Media Metrix, March 2013 Business-Focused LinkedIn in #2 Spot Twitter, Orkut, Tumblr and Pinterest among top 7

Unique Visitors (000) Minutes per Visitor

Linkedin 11,127 18.7

TWITTER.COM 3,884 9.1

ZEDGE.NET 2,954 14.5

Orkut 2,044 8.2

Yahoo! Profile 1,939 1.7

TUMBLR.COM 1,855 7.9

PINTEREST.COM 1,514 9.2

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 25 Source: comScore Media Metrix, March 2013 Social – New Kids on the Block Tumblr & Pinterest Emerge as the Fastest Growing Networks

Year on Year 7,029 Linkedin +58% 11,127

4,588 TWITTER.COM -15% 3,884

3,705 ZEDGE.NET -20% 2,954

6,442 Orkut -68% 2,044

1,931 Yahoo! Profile - 1,939

806 TUMBLR.COM +130% 1,855

220 PINTEREST.COM Mar-12 Mar-13 +589% 1,514

ONLINE RETAIL ON THE RISE

Reach of Retail Category Average Time Spent on Retail Category (Minutes)

Worldwide 74.4% 84.3

China 84.1% 168.2

India 60.3% 28.4

Russia 62.7% 36.9

Brazil 77.3% 58.5

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 28 Source: comScore Media Metrix, June 2013 Local Retailer Myntra Shows Highest Growth and Leads the Category Highest Per-User Engagement is on Flipkart.com

Unique Visitors (000) Minutes per Visitor

MYNTRA.COM +156% 13,173 6.0

FLIPKART.COM +77% 12,649 16.2

Jabong.com +124% 12,425 6.3

Amazon Sites +31% 11,924 7.6

SNAPDEAL.COM +10% 8,447 7.8

HOMESHOP18.COM +119% 8,109 3.1

Indiatimes Shopping +151% 6,092 1.9

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 29 Source: comScore Media Metrix, June 2013 Largest Retail Subcategories Include Apparel, Computer and Electronics Sites, and Comparison Shopping

% Reach of Retail Categories 21.0%

15.0% 16.0% 13.0% 11.0% 7.0% 8.0%

Retail - Movies Health Care Computer Consumer Comparison Computer Apparel Hardware Electronics Shopping Software

80% Highest % Growth in 3 months (Retail Category)

26% 25% 18% 17%

Retail - Food Tickets Jewelry/Luxury Fragrances/Cosmetics Health Care Goods/Accessories

ENTERTAINMENT & ONLINE VIDEO

© comScore, Inc. Proprietary. Entertainment and Online Video Remain Popular YouTube is the Number One Destination for Videos 74% 31.5 27% of Internet Users in Million Viewers Watched Increase in the Indian India Visited an Videos on Google Sites Online Video Audience Entertainment Site (YouTube) over a year 54,025,000 Watched an Online Video on their PC’s

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 32 Source: comScore Media Metrix, Mar’2013 & Video Metrix Mar’2013 Facebook,Yahoo! And YouTube Lead Times Internet Only Local Publisher in Top 10

Unique Visitors (000)

Google Sites 31,519

Facebook 18,606

Yahoo! Sites 8,243

4,275 DAILYMOTION.COM

Viacom Digital 3,724

VEVO 2,880 Times Internet 2,388 Limited 58% Amazon Sites 2,095 Of All Videos Viewed Metacafe 1,511 were on Google Sites (YouTube) Vimeo 1,397

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 33 Source: comScore Video Metrix, March 2013 Tseries, Sony and UMG Top3 YouTube Partners StarIndia Keeps Users Glued On Longer

Unique Visitors (000) Minutes per Visitor

tseriesmusic 9,436 15.3

SonyBMG 7,249 8.8

UMG 4,802 7.3

erosentertainment 4,611 8.0

shemarooent 4,447 9.2

ZEFR 4,094 7.9

StarIndia 4,030 27.6

saregama 4,019 8.3

Fullscreen 3,916 6.9

rajshri 3,886 8.9

NEWS/INFORMATION

Reach of News/Information Category Average Time Spent on News/Information Category (Minutes)

Worldwide 76.1% 69.7

China 61.1% 50.4

India 56.8% 33.5

Russia 70.9% 28.8

Brazil 88.4% 60.7

21,518 Newspapers 24,889

26,676

General News 28,104

1,566 Categories Weather 1,771

% Reach News/Information of Reach % 1,450 Politics Mar-12 1,192 Mar-13

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 37 Source: comScore Media Metrix, March 2013 Web Users in India Source News from Local and International Sites Times of India Leads Visitors and Yahoo has Highest Engagement

Unique Visitors (000) Minutes per Visitor

The Times of India 10,944 9.9

Yahoo!-ABC News Network 9,922 14.0

HT Media Ltd 7,607 6.2

India.com Sites 7,181 5.1

About 6,762 2.9

Jagran Sites 6,063 12.0

NDTV 5,516 10.3

ONEINDIA.COM Sites 5,417 12.0

India Today Group 5,189 8.3

IBN Live 3,966 12.0

Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013 © comScore, Inc. Proprietary. 38 Indian News Sites Attract Substantial Share of Visitors from Abroad

Visitors from Inside vs. Outside India Share of Audience Outside India

The Times of India 10,944 7,311 40%

NDTV 5,516 3,656 40%

The Economic Times 3,842 1,851 33%

ONEINDIA 5,144 1,926 27%

IBN Live 3,966 1,431 27%

HT Media Ltd 7,607 2,434 24%

India Today Group 5,189 1,154 18%

0 5,000 10,000 15,000 20,000 UV (000) from India UV (000) from Outside India

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 39 Source: comScore Media Metrix, March 2013 Blogs Have Seen High Growth in India Over Past Year Engagement Remains Low

Reach of Blogs Category Average Time Spent on Blogs Category (Minutes)

Worldwide 53% 29.5

China 28% 13.8

India 49% 10.3

Russia 46% 19.8

Brazil 83% 51.5

ONLINE TRAVEL

Reach of Travel Category Average Time Spent (Minutes)

Worldwide 36% 25.6

China 25% 15.4

India 38% 26.7

Russia 30% 25.9

Brazil 37% 15.9

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 42 Source: comScore Media Metrix, March 2013 Local Travel Sites Highly Popular Highest Visiting and Per-User Engagement on Indian Rail sites

Unique Visitors (000) Minutes per Visitor

Y +9% Indian Railways 13,675 25.5 e a +40% MakeMyTrip 7,602 7.6 r -49% Yatra Online 3,352 3.8 o n +22% TripAdvisor Inc. 3,176 5.5

Y -35% CLEARTRIP.COM 2,645 6.4 e a +37% INDIARAILINFO.COM 2,495 25.2 r +125% GOIBIBO.COM 2,253 3.5 G r +25% REDBUS.IN 1,620 6.5 o w +102% Holidayiq 1,597 2.4 t h +19% MUSTSEEINDIA.COM 1,584 3.4

SPORTS

Reach of Sports Category Average Time Spent on Sports Category (Minutes)

Worldwide 38% 55.1

China 20% 31.0

India 26% 29.6

Russia 24% 51.3

Brazil 53% 50.1

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 45 Source: comScore Media Metrix, March 2013 Cricket Heavily Drives Visiting to Sports Sites in India ESPN is Top Site in the Category for Visiting and Consumption

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 46 Source: comScore Media Metrix, June’12 – June ‘13 Consumption on Sports Sites is Driven Heavily by Males Among Females, 45-54 Year Olds Have Heaviest Usage in the Category

35.1 35.9 31.4

29.9 26.8

20.7 18.4 19.3

16.1 16.3

(Minutes (Minutes per Visitor) Average Spent on Time Sports Sites Average

Males Females

15-24 25-34 35-44 45-54 55

REAL ESTATE

Reach of Real Estate Category Average Time Spent on Real Estate Category (Minutes)

Worldwide 18% 27.8

China 19% 17.4

India 8% 16.9

Russia 17% 15.3

Brazil 14% 16.6

Unique Visitors (000) Minutes per Visitor

MAGICBRICKS.COM 1,809 19.3

99ACRES.COM 1,391 15.8

COMMONFLOOR.COM 846 5.9

INDIAPROPERTY.COM 618 9.6

Sulekha Property 551 7.5

MAKAAN.COM 383 9.5

Sulekha Rentals 382 10.8

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 50 Source: comScore Media Metrix, March 2013 Substantial Interest in Indian Real Estate Comes from Outside Country Indicates Interest in Investment or Vacation Properties from Abroad

Share of Audience Outside India MAGICBRICKS.COM 1,809 208 10%

99ACRES.COM 1,391 160 10%

COMMONFLOOR.COM 846 138 14%

INDIAPROPERTY.COM 618 189 23%

Sulekha Property 551 94 15%

MAKAAN.COM 383 54 12%

Sulekha Rentals 382 66 15%

UV (000) Within India UV (000) Outside India

Growth in Unique Searchers Worldwide, the number March 2012 to March 2013 of unique searchers +8% grew by 6% over the 320.4 same time period

296.2 +5% 241.9 230.0

-4% +28% +2% +35% 80.4 76.9 67.5 59.6 60.9 60.5

52.6 44.7 Unique Searchers (MM)Searchers Unique

China United Japan India Germany Brazil States Mar-12 Mar-13

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 53 Source: comScore qSearch, March 2012 and March 2013 India’s Low Search Rate per Searcher Indicates Market Upside Average of 94.5 Searchers per Searcher is Well Below Global Average

Average Searches per Searcher 182.1

WW Avg.

137.9 119.7 127.8 Searches 114.5 /Searcher 94.5

78.3 Searches per Searcher

China United Japan India Germany Brazil States

© comScore, Inc. Proprietary. Internet Audience 15+ accessing Internet from a Home or Work PC 54 Source: comScore qSearch, March 2013 Google Accounts for Vast Majority of Searches in India Average of 33.5 Minutes Spent on These Sites

Key Search Statistics: India 67.5 million unique searchers 6.4 billion searches 7.6 billion search result pages Composition of Internet Searches in India 1.6 billion search visits Google Sites Yahoo! Sites 90% Ask Network Facebook All Other

CONCLUSION

ADAPTABLE ANALYTICS REQUIRED This past year saw digital media’s continued rise It’s the pinnacle of convenience for consumers, in prominence as part of peoples’ personal lives but an utter headache from an audience and in business environments. Consumers are measurement and advertising analytics quickly becoming platform agnostic in their digital standpoint. comScore has adapted to this media consumption and in today’s world they can changing digital world to become a trusted choose when and how they’d like to consume resource for understanding cross-platform content. It might be that they started watching a consumer behaviour and enabling multi-platform film at home on their TV, continued watching it on unification of all data. their smartphone on the way to work, and finished Consumers have already adopted multiple watching it in bed at night on their tablet. platforms and devices – now it’s the businesses who need to follow if they desire a unified, platform-agnostic view of consumer behaviour.

MULTI-PLATFORM TAKES CENTER STAGE With the platform shift in full swing, businesses will Integration between delivery of content and the be challenged in the coming year to stay ahead of ability to deliver campaigns in a multi-platform consumers’ usage curve and deliver them with the fashion remains a challenge, but the companies content they want, when and where they want it. It who facilitate this form of platform agnostic will also be imperative to maintain revenue strategy will enhance value to marketers, streams in the core digital channels while simplify campaign management for agencies capturing market share and monetizing emerging and foster greater pricing equilibrium between channels. Doing so will require businesses to get their content channels. As the bridge between even smarter in how they scale their content to traditional and digital platforms, online video will other platforms by developing integration play an important leading role in how these strategies that deliver unique offerings to integration strategies materialize. advertisers.

VALIDATION MATTERS In the last quarter (Apr-Jun’13) more than 111 comScore’s vCE benchmark study about billion display ad impressions were delivered viewable impressions over 1000’s of across India’s websites. This number, set to go up campaigns, showed that an average of 54% by approximately 20% over a year, indicates an ads were never actually seen by their target increasing level of comfort with a medium capable audiences. It is more important than ever for of delivering strong marketing ROI. advertisers to evaluate campaign viewability to improve optimisation and maximise the return While delivering advertising at scale remains on their media spend. important, an increased premium on accountability and performance means advertisers may be Look for advertisers to demand more sacrificing quantity for quality – whether that accountability and publishers to reconfigure site means leveraging more rich media, experimenting design and ad inventory to improve with larger ad units, or demanding ad viewability. performance in the coming year.

• At 73.9 million India’s is the 3rd Largest Online Population in the world, 2nd in Asia Pacific

http://cmsc.re/hGKMc #FutureinFocus

• 31% year-on-year growth makes India the fastest growing online population in Asia Pacific, 2nd in the world behind Brazil http://cmsc.re/hGKMc #FutureinFocus • Non-PC traffic in India zooms ahead, grows from 10.9% to 14.2% in 2013 http://cmsc.re/hGKMc #FutureinFocus • 75% of the Indian online population is under 35 yrs old http://cmsc.re/hGKMc #FutureinFocus • Women aged 35-44 are the heaviest internet users among all age/gender groups http://cmsc.re/hGKMc #FutureinFocus • Indian blogging audience grew 48%, close to 36 million. 26% blog traffic from Mobile and Tablets http://cmsc.re/hGKMc #FutureinFocus • 25% of PC screen time is spent on social, 86% Indian web users visit a social networking site http://cmsc.re/hGKMc #FutureinFocus • On an average, 217 minutes are spent on Facebook every month by Indian users http://cmsc.re/hGKMc #FutureinFocus • Myntra leads India’s online retail category in terms of users, Flipkart gets highest per-user engagement http://cmsc.re/hGKMc #FutureinFocus • 54,025,000 Indians watched online videos on their PC’s; 27% increase over a year http://cmsc.re/hGKMc #FutureinFocus

METHODOLOGY

This report utilises data from the comScore suite of products, including comScore MMX Multi-Platform (Beta), comScore qSearch, comScore Video Metrix, comScore MobiLens, and comScore Device Essentials. comScore MMX The comScore MMX suite of syndicated products sets the standard for digital audience measurement and media planning. Powered by Unified Digital Measurement™, the revolutionary measurement approach that bridges panel-based and website server-based metrics to account for 100 percent of a site’s audience, MMX delivers the most accurate and comprehensive suite of audience metrics, providing valuable demographic measures, such as age, gender, household income and household size. MMX reports on more than 70,000 entities, with audience measurement for 43 individual countries and 6 global regions, as well as worldwide totals.

The comScore MMX product suite includes individual products utilised within this report including comScore MMX Multi-Platform (Beta), comScore qSearch, comScore Ad Metrix and comScore Video Metrix. http://www.comscore.com/Products/Audience_Analytics/MMX

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments.

A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!.

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India Digital Future in Focus 2013

Key Insights and Digital Trends from India

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