American Friends of 2012 REPORT TO THE COMMUNITY

American Friends of Magen David Adom Burgas, Bulgaria, July 2012 2 2012 AFMDA REPORT TO THE COMMUNITY Contents

Message from AFMDA’s National Chairman & Chief Executive Officer 5 Message from MDA’s Director-General Eli Bin 6 Operation Pillar of Defense: Attack on the Home Front 7 Terror in Bulgaria: Rescuing Israelis Abroad 8 MDA in 2012: From the Front Lines 9 MDA in 2012: Ready to Respond 10 AFMDA: Looking Ahead 11 Your Gift at Work in 12 2012 Financial Reports 14 About Us & Contact AFMDA 15

2012 AFMDA REPORT TO THE COMMUNITY 3 4 2012 AFMDA REPORT TO THE COMMUNITY Message from AFMDA’s National Chairman & Chief Executive Officer

2012: In a Year of Sustained Terror, Your Support Helped MDA Save Israeli Lives

The year 2012 reminded us that while Israel’s security That means recognizing current challenges like the need measures have eliminated most suicide bombings inside the to replenish ambulances that have already logged hundreds country, its citizens still face dangers at home and abroad. of thousands of miles. But it also means acknowledging There was the late-summer bus bombing of Israeli tourists significant future undertakings, like the need to build a new in Bulgaria that killed five Israelis and the Bulgarian driver. National Blood Center to replace the current structure, In addition, incessant rocket attacks from Gaza killed six which is vulnerable to attack because of the expanded range people, terrorized tens of thousands of Israeli civilians, and of Hamas’ and Hezbollah’s rockets, and which no longer has resulted in November’s Operation Pillar of Defense. Both the capacity to meet the needs of Israel’s growing population. of these incidents serve as stark reminders that terrorism continues to seek out Israelis wherever they are. Regardless of the challenges before us, we’ll face them together, guided by our simple but profound mission to save But 2012 also taught us that Magen David Adom lives in Israel. At AFMDA, we’ll keep you connected to that knows no bounds when it comes to saving Israeli lives. mission. And we hope that you, in turn, will continue to Few organizations have professionals and volunteers bless Israel with your generosity, securing a future for MDA who fearlessly run toward danger. However, for MDA that will allow it to save Israelis, no matter what dangers or paramedics and EMTs, that’s just part of the job. And in other medical emergencies they face. a year in which events could have cost many Israeli lives, MDA’s world-class emergency response system operated at full force, dramatically lessening terrorism’s deadly impact.

Your generosity and support helped make it all happen. Together, American donors sponsored 91 lifesaving ambulances for Israel and raised critical funds to upgrade equipment and enhance training for MDA’s 14,000 volunteers and professionals. For MDA, an organization that doesn’t receive Israeli government funding, that makes all the difference.

We all had important causes to support in 2012. But this year, more than 100,000 people chose to support MDA, an organization existentially dedicated to a core Jewish value — life. MARK D. LEBOW ARNOLD GERSON Chairman, AFMDA Chief Executive Officer, AFMDA Looking ahead, we’ll continue supporting MDA, whose mission of saving lives in Israel hasn’t changed since 1930.

2012 AFMDA REPORT TO THE COMMUNITY 5 Message from MDA’s Director-General Eli Bin

MDA and AFMDA’s Unshakable Bond

Dear Friends,

The support provided to Magen David Adom in Burgas, Bulgaria, demonstrate clearly the by the American Jewish community through necessity for maintaining the highest degree of AFMDA is unparalleled. AFMDA is the largest preparedness at all times. single source of voluntary financial support to MDA in the world, including Israel itself. But, beyond the day-to-day realities of our work, I want you to know what a difference your support This simple fact underscores your deep and makes in the morale and spirit of the people of unshakable dedication to the safety and well-being Israel. You strengthen our mission — and for that, of the people of Israel. It’s a commitment that goes we remain eternally grateful. beyond financial support — it reflects the historic bond that we are indeed “one people” who share a culture and tradition that mandates the moral imperative to “be responsible, one for the other.”

From a practical viewpoint, AFMDA helps ensure that, no matter what the crisis or emergency, MDA’s lifesaving medical help and other vital services will be there. In addition to more than 500,000 individual emergency calls during 2012, MDA’s timely and effective action during last fall’s Operation Pillar of Defense crisis and the rescue ELI BIN and care provided to victims of the terrorist attack Director-General, Magen David Adom

6 2012 AFMDA REPORT TO THE COMMUNITY Operation Pillar of Defense: Attack on the Home Front

Saving Lives Under Fire and Lessons Learned

In November, the line between “home front” and “front line” became indistinct in Israel. Months of ceaseless rocket attacks endured by Israelis culminated in Operation Pillar of Defense, and yet again MDA demonstrated why it is so vital to Israeli citizens and to the nation.

When Israelis heard rocket-warning sirens, they took comfort in knowing the next sirens would be those of MDA ambulances rushing to the scene. While bomb shelters and the Iron Dome protected many Israelis, others were not so fortunate. For them, MDA paramedics quickly came to their aid — often at great personal risk — to treat the injured and save lives.

During Operation Pillar of Defense, MDA first-responders treated some 419 injured people, including 20 soldiers. Sadly, six victims could not be saved. Each life lost was one too many, but considering the barrage of rockets from Gaza, the toll could have been much higher.

With MDA on the highest level of alert, dispatch operators working out of bomb shelters sent hundreds of ambulances to answer thousands of calls across the country. MDA paramedics in the south made the heartrending decision to leave their families in bomb shelters while they rushed to save lives at the sites of rocket attacks. Over 20 paramedics from the United States came to Israel to volunteer their help during the emergency response.

As the guardian of Israel’s national blood reserves, MDA also increased blood collection efforts during the conflict to ensure there would be enough safe blood available.

Israel’s 8 million people rely on the strength of MDA’s professional staff and volunteers, whether it’s during the routine of daily life or in times of crisis like Operation Pillar of Defense — knowing that whenever and wherever they need emergency care, MDA will be there.

2012 AFMDA REPORT TO THE COMMUNITY 7 Terror in Bulgaria: Rescuing Israelis Abroad

MDA Leads Unprecedented Mission to Bring Home Israeli Victims

In 2012, terrorism’s deadly impact reached Israelis abroad. But thanks to an extraordinary mobilization effort by MDA, victims did not have to wait long for emergency medical care and, ultimately, to be taken home.

The July terrorist bombing of a tour bus in Burgas, Bulgaria, killed five Israelis and seriously injured 33 others. The Bulgarian bus driver was also killed in the blast, set off by an alleged Hezbollah suicide bomber. It was a shocking event, turning Burgas, a normally quiet resort town popular with visiting Israelis, into a scene of carnage and chaos.

News of the attack quickly made its way to MDA officials in Israel, who sprang into action and launched an unprecedented effort to go to Burgas, attend to the victims, and bring them home to Israel for treatment.

It was among the most well-coordinated and effective rescue operations ever executed by MDA. Within five hours of the attack — and in cooperation with the Sourasky Medical Center, the Israeli Ministry of Foreign Affairs, the Prime Minister’s Office, and the Israel Defense Forces — MDA sent a delegation of paramedics, physicians, and medical supplies to Bulgaria.

All through the night, MDA cared for and transported victims to planes that would fly them back to Israel. During the operation, MDA maintained communications with the victims’ families back in Israel and helped make arrangements for those who did not survive the bombing. In less than 24 hours, all the victims were back in Israel.

The horrific terrorist attack reminded everyone that Israelis can be targeted wherever they are in the world. But it also demonstrated the strength and resolve of MDA to travel anywhere and do anything in its power to maintain a constant state of readiness in order to mitigate the losses — and bring Israelis home.

8 2012 AFMDA REPORT TO THE COMMUNITY MDA in 2012: From the Front Lines

Jasmine Feingold: Champion Rower, MDA Paramedic Helps Woman Back in Action Thanks to MDA Deliver Twins…Over the Phone

Tel Aviv native Jasmine Feingold’s courageous victory in MDA’s dedication to saving lives in Israel includes helping the 2012 Israeli Rowing Championships was the stuff of new lives begin. miracles. But if it wasn’t for MDA’s quick response to an accident three years prior, it might never have happened. An Israeli woman expecting twins, Meital Shiri, was home alone in December when she suddenly went into labor despite being only 34 weeks pregnant. Panicked and unable to get to the hospital, she gave birth to the first child alone. At that point, she had the presence of mind to call MDA, the one organization she knew would immediately help.

Maya Aloni, the MDA paramedic and dispatcher who took her call, told Shiri how to handle the newborn and guided her through the initial phases of delivering the second child — while simultaneously rushing an ambulance with MDA Feingold, 23, has been a champion rower since she won paramedics to Shiri’s home. her first competition in 2004. But in May 2009, she had a freak accident while training in the Yarkon River. Her racing During the conversation — shell overturned, her shoes became tangled, and she was which was recorded, like all trapped underwater. emergency calls, and later replayed on Israeli television Maya Aloni on Israeli TV. Four harrowing minutes passed before she was pulled from — Aloni calmly directed the water, at which point an MDA crew arrived on the Shiri while providing emotional support and making the scene and literally brought Jasmine back to life, quickly stressful situation more manageable. Within minutes, resuscitating her and taking her to a nearby hospital, where Shiri’s husband, Ilan, arrived home and Aloni gave him she required three days on artificial respiration. instructions as well.

She spent the next year at Beit Levinstein Rehabilitation Very shortly after that, MDA paramedics arrived, delivered Center in Ra’anana. There were serious questions about the second baby, and then took mother and newborns to the whether she would recover enough to function normally, hospital, where the preemie twins were placed in incubators. let alone continue a competitive rowing career. All are now in good health.

Despite cognitive damage with which she still struggles, Feingold returned to rowing and won the 2,000-meter event at this year’s Israeli Championships. Day by day, her confidence is returning. Jasmine’s new goal is to participate in the Rio 2016 Olympics.

2012 AFMDA REPORT TO THE COMMUNITY 9 MDA in 2012: Ready to Respond SYRIA

Metula N NEGEV Misgav Am Mas’ada W E LEBANON Merom Golan In 2012, wherever and S Shlomi Avivim YARDEN whenever Israelis were Ma’alot in need of emergency ASHER Hatzor Akko Chevel Eilot Carmiel care, MDA was there. Maghar Krayot Sachnin Lake (3) Kinneret Yotvata Shfar’am Bnei Yehuda With more than 120 emergency Tirat HaCarmel Lower Kiryat Tivon Ilit Isfyia Yavniel er medical stations all over Israel, iv Emek HaYarden R Migdal HaEmek uk Yokne’am rm including 16 in Judea/Samaria, MDA’s Ya CARMEL GILBOA lifesaving paramedics and ambulances Zichron Yaakov

can be dispatched anywhere in the Um el Fahem Beit She’an country at a moment’s notice. Shaked Baka El-Gharbiya

SHARON American supporters have built ulf of or renovated 16 of those stations, ilat (2) Bat Chefer YARKON including the recently opened William Kochav Yair Ra’anana Shavei Shomron Nablus H. Bloomberg MDA a Alfei Menashe e Karnei Shomron Ramat Sharon Station, which fielded approximately S Petach Tikva DAN Bik’at HaYarden

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SAUDI ARABIA AFMDA: Looking Ahead

New MDA Blood Services Center

One of the key lessons learned from Operation Pillar of Defense was the extent to Architect’s renderings of new which Israel’s national blood supply is vulnerable to attack. The November 2012 National Blood Services Center rocket assaults that reached the middle of the country proved that there are no longer “safe” areas — every part of Israel is now at risk. This makes safeguarding the country’s blood supply a higher priority than previously thought.

The existing center — now 30 years old — needs to be relocated in order to withstand direct rocket attacks. Also, Israel sits on an active seismic fault line and there are concerns that the current center might not withstand an earthquake.

The threat is clear. And a response must be equally strong because the stakes are too high: MDA’s National Blood Services Center supplies 100 percent of the Israel Defense Forces’ blood and 97 percent of the country’s hospital blood needs. Managing a safe and secure blood supply is a critical piece of MDA’s responsibility to the Israeli people.

Plans for a new National Blood Services Center are currently in development. And just as Americans took the lead in constructing the original center, the new building will require a significant financial commitment from AFMDA and its supporters to make it a reality.

The Beacon Society

In 2012, AFMDA rolled out a new initiative for supporters to connect with MDA’s work in Israel: the Beacon Society, a program that acknowledges individuals who have made saving lives in Israel a reality by sponsoring an ambulance.

MDA’s 1,050 ambulances are the workhorses of its fleet and the lifeline to Israelis. But on average, an MDA ambulance has a lifespan of only three to five years, and 20 to 30 percent of MDA’s fleet must be replaced annually. If ambulances are the staple of MDA’s operations, then ambulance sponsors are the lifeblood of AFMDA’s work. To learn more about the Beacon Society, contact Bonnie Finley, AFMDA’s ambulance coordinator, toll-free at 866.632.2763 or [email protected].

2012 AFMDA REPORT TO THE COMMUNITY 11 2012: Your Gift at Work in Israel

EMERGENCY MEDICAL Blood Means Life VEHICLES 1 Every day, MDA bloodmobiles Generous donors supplied Israel with are stationed around Israel. 91 new ambulances in 2012. The various vehicles you helped provide — BLOODMOBILE everything from Mobile Intensive Care Units to motorbikes — are saving lives in Israel.

2 People volunteer to give blood.

BLOOD BANK Thanks to your support, MDA continued to maintain Israel’s blood 3 The blood is taken directly to the MDA National supply. The MDA National Blood Blood Services Center. Services Center supplies 100 percent of the Israel Defense Forces’ blood needs 4 There, it’s tested and 97 percent of Israeli hospitals’ to ensure patient safety. blood needs. 5 Then it’s separated into four components, each requiring different processing and storage procedures.

CUTTING-EDGE Red Blood Cells Platelets Plasma Cryoprecipitate EQUIPMENT New technological advancements allow first-responders to treat victims faster and with more efficiency than 6 Blood components are sent to ever. Our donors are a major reason hospitals according to their requests for that. New tools — such as the and transfused into patients. Motobridge, which allows for better Each blood transfusion means the communication between MDA difference between life and death. paramedics and other emergency personnel — were introduced this year and are saving lives.

12 2012 AFMDA REPORT TO THE COMMUNITY “The number of missiles was unprecedented. Day after day, replete with incidents, MDA was at the hub of the action — on average, an MDA ambulance was called out every 10 minutes.”

—MDA Director-General Eli Bin on Operation Pillar of Defense

2012 AFMDA REPORT TO THE COMMUNITY 13 2012 Financial Reports

Financial Statement for 2012

Breakdown of emergency vehicle sponsorships, allocations, and general expenses to MDA in Israel*

$5,230,000 $850,000 Ambulance and Mobile Intensive $3,992,000 (28.96%) (4.71%) Care Unit (MICU) costs $850,000 Ambulance parts, MCRVs, and command car

Renovations, supplies, and testing kits for $3,992,000 $5,230,000 (22.10%) Blood Services Center $760,000 (4.21%) $760,000 Training and supplies for workers and volunteers

$2,500,000 MDA computers and telecommunications

$2,500,000 $1,200,000 Medical equipment and supplies (13.85%) $2,944,000 Construction and renovation of emergency $1,200,000 $580,000 (16.31%) medical stations (6.65%) $580,000 (3.21%) $2,944,000 General expenses

Total: $18,056,000 *Funds raised are allocated for the following year.

AFMDA operational expenses and allocations to MDA in Israel

$1,938,000 (8%) Allocations to Magen David Adom (MDA) $18,056,000 in Israel for programs, medical equipment, ambulances, and general expenses $3,544,000 (15%) $3,544,000 AFMDA fundraising expenses

$1,938,000 AFMDA administrative expenses

Total: $23,538,000

$18,056,000 (77%)

Additional financial data available upon request.

14 2012 AFMDA REPORT TO THE COMMUNITY About Us & Contact AFMDA

Magen David Adom provides a rapid and skilled emergency medical response, including disaster, ambulance, and blood services, to Israel’s 8 million people. MDA is the only organization mandated by the Israeli government to serve in this role, but it’s not funded by the government. Instead, MDA relies on funding from donors around the world. Through your gift, you’re saving lives

Contact Us AFMDA National Midwest Region AFMDA NATIONAL OFFICERS & Headquarters 3175 Commercial Avenue, Suite 101 DIRECTORS 352 Seventh Avenue, Suite 400 Northbrook, IL 60062 National Chairman New York, NY 10001 Toll-Free: 888.674.4871 Mark D. Lebow Toll-Free: 866.632.2763 Tel: 847.509.9802 Tel: 212.757.1627 Fax: 847.509.9807 Chief Executive Officer Fax: 212.757.4662 [email protected] Arnold Gerson [email protected] Ohio/Kentucky/Michigan/ Vice Chair, Development Northeast Region Western Pennsylvania Daniel Dobin 352 Seventh Avenue, Suite 400 23215 Commerce Park Road New York, NY 10001 Suite 306 Vice Chair, Public Relations Toll-Free: 866.632.2763 Beachwood, OH 44122 Jacqueline Goldman Tel: 212.757.1627 Toll-Free: 877.405.3913 Fax: 212.757.4662 Tel: 216.342.4032 Vice Chair, Projects and Allocations [email protected] Fax: 216.342.4034 Gershon W. Trimpol [email protected] Greater Philadelphia Area Treasurer PO Box 52158 Western Region Fraeda Kopman Philadelphia, PA 19115 6505 Wilshire Blvd., Suite 650 Tel: 215.947.7007 Los Angeles, CA 90048 Secretary [email protected] Toll-Free: 800.323.2371 Paula Blaine Cohen Tel: 323.655.4655 Audit Chair New England Fax: 323.655.4659 Jeffrey I. Lipschutz PO Box 600714 [email protected] Newton, MA 02460 Directors Tel: 617.916.1827 AFMDA Israel Seymour Brief [email protected] Tel: 057.761.4220 Donna Fried Calcaterra [email protected] Southeast Region Martin Cohen Steven Einhorn 1900 NW Corporate Blvd, Barry Feldman Suite W-310 www.afmda.org Neil Fox Boca Raton, FL 33431 Les Handelsman Toll-Free: 800.626.0046 www.facebook.com/afmda Stuart A. Jackson Tel: 954.457.9766 Barbara Kay Fax: 954.457.7705 www.twitter.com/afmda Dina Leeds [email protected] Ann Lesser www.vimeo.com/afmda Mitchel A. Maidman Palm Beach Morris W. Offit 3300 PGA Blvd., Suite 510 www.youtube.com/user/AFMDA09 Palm Beach Gardens, FL 33410 Honorary Chairman Tel: 561.835.0510 Joseph Handleman, z”l Fax: 561.835.9410 [email protected]

2012 AFMDA REPORT TO THE COMMUNITY 15 www.afmda.org