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Registration, Refreshments Official Introduction/Welcome New mediaarchitecture 26.05.10 13:47 HOME PROGRAMME & EVENTS SPEAKERS VENUE CURATORS CONTACT MEDIA ARCHITECTURE CONFERENCE / SCHEDULE & PROGRAMME DOWNLOAD PROGRAMME HERE CONFERENCE SCHEDULE Tue 11-09- 07 11.00 - Registration, refreshments 13.30 13.30 - Official Introduction/Welcome 14.00 14.00 - New materials/New technolgies 16.15 Media Architecture has been driven by technology - certainly by the refinement of LED components originally used in LED advertising billboards; but also by development of sustainable computing and network systems able to operate extensive façade data systems over the entire life-cycle, and within the maintenance constraints demanded by architects and building owners. conference panel addresses evolution of new building materials bearing ultra-high brightness LEDs and light-steering optics, but it also covers significant issues posed by image generation and diagnostics. Lessons from existing lighting control and building management system installations will be evaluated and sustainable and fault-tolerant computer systems considered. Equally important, the real demands placed on cabling systems and configuration software will be presented in the context of survivability, maintenance and the need for installation and support within an expanded construction industry. Host: Prof. Peter Cornwell (UK) Prof. Dr.Ludger Hovestadt (A), ETH Zurich: Architecture and Flusser’s Technical Images Dr. Gernot Tscherteu (A), mediafacade.net -a team approach to develop standardised media facade components. Thomas Schwed (A), Architektur Consult: Mediafacades as integral part of architecture Rogier van der Heide (NL), Arup: Hyperreality in the urban context 16.45 - Urban Media 19.00 The emergence of ubiquitous LED media creates new challenges for the urban space. While experience with LED lighting and moving imagery billboards during the last ten years has given rise to concerns of light pollution and regulation in some cities to prevent ingress of television-style advertising into the public space, the evolution of media architecture presents more complex issues. LED replacement of basic building lighting will produce huge energy savings during the next ten years and substitution of traditional neon brand marks leads to similar reductions in maintenance costs. Moreover, new LED lighting of unprecedented brightness allows whole building structures, rather than signage alone, to reflect corporate branding. These technologies, as much as display elements built into structural elements, shaders and cladding will transform the urban environment as much as electric light did during the last century. Unlike conventional lighting, however, LED media is readily networked; able to carry information - cultural as well as corporate - it creates a new medium in the public space. Host: Mirjam Struppek (GER), Interactionfield Prof. Malcolm McCullough (US), University of Michigan Prof. Joachim Sauter (GER), Art+Com: New media in public space Andrew Shoben( UK), Greyworld: Transforming the City into an Urban Playground Michael Batz (GER), Hamburg Art Ensemble: Scenographies of a City Wed 12- 09-07 9.30 -13.00 Image/Architecture There is a fundamental relationship between public imagery and architecture which dates from the earliest http://mediaarchitecture.com/programme.html Page 1 of 6 mediaarchitecture 26.05.10 13:47 built structures, and at one level new display technologies simply layer upon this history. However, at other levels new media are forging a paradigm shift in this relationship. Firstly, media façades already combine aspects of lighting and graphics in formats determined by the architecture, and differ fundamentally and not just in resolution from the rectilinear image. Secondly, moving imagery has increasingly become interactive and emergent - synthesised from or driven by information from the environment, whether it be from within the building or from the outside world, through channels such as the internet - displacing narrative clips originating in other media. Such notions of the building/environment as author promote lighting and image as significant elements of the visual perception of the three dimensional structure of the architecture. The relationshivp between media architecture and fine art is less clear, however. Constraints of display resolution – often a fraction of a conventional video image - and complicated access from mobile devices reduce the potential scope of media art works. It is possible that imagery for architectural displays will become the preserve of a new class of content makers more closely related to the fields of lighting and event design than that of art. Host: Kathrin Kur (GER/UK), flunk Ruari Glynn (UK): An approach to Interactive Architecture Jan Edler(GER), Realities United: Contemporary Architecture Tim Pritlove(GER ) CCC / BlinkenLights Els Vermang (BE): LA[bau]: MetaDeSIGN Alexander Stublic (GER ): Dynamic Architecture 14.15 - Architectural Theory 16.30 Host: Prof. Peter Cornwell (UK) Dr. David Cunningham (UK),University of Westminster: Advertising Architecture Prof. Bart Lootsma (A, NL), University of Innsbruck: Total Immersion Prof Kari Jormakka (A, FIN) Speaker: Grace Quiroga (US), University of Washington: Ceci tuera cela Prof. Mark Dorrian (UK), University of Edinburgh: "Images in Space-- Google Earth" 16.30 - Final session/discussion 17.30 Michael Batz Hamburg Art Ensemble Presentation Title: Scenographies of a City Contemporary Lighting Master Plans define the underlying conditions for lighting public spaces: intelligent harmonization of all light sources on the urban stage in order to give the greatest flexibility while at the same time consuming as little energy as possible. A new perception-oriented approach to lighting planning for architecture and urban areas is now becoming significant, in contrast to earlier technical-functional methods. Accentuated by the paradigm shift towards the “reflecting city” from the traditional stone and transluzenten (glass) cities, responsibilities for transforming the townscape and the city identity have now received political meaning. http://www.michaelbatz.de/ Prof. Peter Cornwell (UK) Profile: Peter Cornwell has worked with computer image generation in both art and commercial applications since studying painting and then computing science. He worked on early computer graphics for television with The Moving Picture Company and on computer aided design and robotic manufacturing systems as manager of European research and development for Texas Instruments. Later he formed Division, Inc., a virtual reality (VR) company in California, which developed commercial 3D visualisation products for architecture, pharmaceutical and aerospace companies and became a public company. More recently he has been professor of both Computing Science and Media Art; director of the Visual Theory Group, Imperial College, London, and teaching at the Royal College and Academy of Arts and the University of Applied Arts, Vienna. He has been director of the Institute for Visual Media, ZKM, Germany and has exhibited in major spaces such as the RA and ICA, London; Kiasma, Helsinki; ICC, Tokyo and ZKM, Germany. He is a member of artist group Flunk and with his design company blip he has undertaken LED projects such as CocaCola and Samsung in central London. http://www.cornwell.com http://www.flunk.com Prof. Malcolm McCullough (US) University of Michigan What is an environmental history of urban inscriptions? How does pervasive computing shift that concern? From graffiti to state proclamations to the contentions of branding, and from petroglyphs to banners to lit facades, the architecture of the city has been layered with lasting messages. While some kinds of inscriptions have always been admired and others regarded as nuisance, and while prominent inscriptions must have held some greater power in a less information- saturated world, today’s developments accelerate the pace, scale, and responsiveness of fixed communications to the point where these issues transform. Environmental history asks not only how humanity has patterned its settlements, but also how those have influenced entire biomes, and transformed notions of nature and artifice. This talk attempts to put current developments in urban signage into such larger cultural perspective. http://mediaarchitecture.com/programme.html Page 2 of 6 mediaarchitecture 26.05.10 13:47 Dr. David Cunningham (UK) University of Westminster Presentation Title: Advertising Architecture Abstract: Coined by Adolf Behne, the concept of ‘advertising architecture’ (Reklamerarchitektur) was first applied to the department store buildings of the architect Eric Mendelsohn. Looking back to the period in which Mendelsohn was working, in his paper David Cunningham will also seek to explore the contemporary resonances of such a concept in the context of emergent discourses surrounding the relationship between architecture and new forms of media more generally. A concept of advertising architecture in this way raises questions about both the commodity status of architecture today, and the changing relationships of form to function, the building-object to the urban. Dr Mark Dorrian (UK) University of Edinburgh Presentation Title: Google Earth: Terrestrial Mediatization Abstract: The presentation will reflect on the rise of Google Earth, analyzing it in the context of Google’s holistic ideology. It will pay close attention to the programme’s interface, examining how its solicits the user and the kind of global imaginary that results. The implications
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