Freshlyground South Africa's New Stars
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Freshlyground South Africa’s New Stars 1 Press Quotes • NPR/All Things Considered: “Freshlyground has been one of the most talked about bands out of post-apartheid South Africa” & “Zolani Mahola is a powerhouse”. • BBC/PRi’s The World: “Their music and lyrics sometimes make a strong political statement, and other times merge into exciting dance tracks.” • Afropop: “the band is a true reflection of contemporary South Africa”. • Okay Africa: “They hit all the right notes for the crowd, who were up on their feet dancing by about the second song in.” (Apollo Theater show for AfricaNow). Freshlyground - Artist Bio - page 1 Freshlyground formed in early 2002, and is made up of The album sold 300 000 units in South Africa alone- seven talented and diverse musicians from South Africa, earning it multi-platinum status. The success and broad Mozambique and Zimbabwe. Fronted by the diminutive but appeal of the band was celebrated in November 2006 dynamic Zolani Mahola, the band exudes a live performance when Freshlyground won the MTV Europe Award in the energy that has been the bedrock of their success. The category Best African Act. The award placed the band experienced rhythm section of Peter Cohen (drums) & Josh firmly on the international music map and earned them Hawks (bass) is complimented by guitarist Julio Sigauque, further recognition on home soil as significant South keyboardist Seredeal Scheepers, Simon Attwell (flute, mbira, African cultural exports. sax and harmonica) and violinist Kyla Rose Smith. The success of Nomvula was followed by that of Ma Cheri Although hailing from diverse backgrounds, between them – Freshlyground’s third studio album, released in the band’s members weave a musical magic that is highly September 2007. The album’s release was followed by a infectious and undeniably groovy. In 2003 Freshlyground major South African tour attended by over 25 000 people launched their debut album, Jika Jika under their own across four cities. The tour was produced by Freeground Records label, the immediate success of which Freshlyground and supported by Volkswagen South firmly cemented the band as one of South Africa’s most Africa. The tour successfully raised the performance and successful young acts. production standards of local touring, putting the band on par with international acts in terms of production scale Freshlyground released their second studio album Nomvula and value. Ma Cheri sold multi platinum in South Africa in July 2004. Nomvula was recorded and produced by JB and the single Pot Belly became another major crossover Arthur and Sibusiso Victor Masondo. The album sparked success. interest from Sony BMG Africa, who signed the band and released Nomvula in September that year. Radio quickly In 2009 Freshlyground did 4 sold out tours in Europe. picked up on the single ‘Doo Be Doo’ and the catchy song They also toured for the first time in China, the United went on to become a crossover favorite amongst a diverse States of America and Canada, making the band one of a spread of stations and their listeners. ‘Doo Be Doo’ was the handful of South African acts to have a successful and most played song in South Africa in 2005. The major sustainable career both internationally and at home. success of ‘Doo Be Doo’ was followed by the singles ‘I’d Like’, ‘Zithande’, ‘Things Have Changed’ and the title track of the album ‘Nomvula’ Freshlyground - Artist Bio - page 2 In 2010, with their already GOLD fourth studio album, In 2011, the band did a 4 weeks intensive tour in Canada ‘Radio Africa’, Freshlyground broadcasted their unique and the Unites States of America. sound, a sound that has turned the seven-piece into one of South Africa’s most treasured acts, to the rest of the In October 2011 South Africa’s premier Afro-pop outfit continent and the world. The band put the finishing Freshlyground has officially started their 10 Year touches to ‘Radio Africa’ in New York in February 2010 Anniversary Tour and are on the road. Dubbed The and the band was selected to co-perform in the Official Freshlyground 10 Year Birthday Love No Hate Tour, the Song for the 2010 World Cup. 29-date showcase sees the band taking their award winning afro-pop sound from large cities to small towns Entitled ‘ Waka Waka- This Time For Africa” the song is across the country, all in celebration of their 10 year featured on “Listen Up: The Official 2010 FIFA World Cup anniversary and very own Love No Hate campaign. The AlbumTM,” and is a collaboration with Colombian partnership with Nedbank will see Freshlyground perform superstar, Shakira. Freshlyground performed Waka Waka in remote parts of South Africa that are often deprived of live at the FIFA Kickoff Concert and the Word Cup Final entertainment of this stature.Furthermore, they have game between Spain and the Netherlands which teamed up to give back to local communities and will be broadcast to over a billion people world wide. To date staging six free concerts in the following township venues ‘Waka Waka’ has sold well over 3 million singles and across South Africa. reached number #1 on several charts worldwide. The song is the most successful anthem in the history of the FIFA World Cup and has introduced Freshlyground and their music to a host of new fans across the globe. Freshlyground Freshlyground Albums.