RATECARD 2021 Content

Home , Aarhus Central Station, Bella Center Station, Flintholm, Kastrup, Lergravsparken, Ryparken

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[email protected] + 45 36 34 24 00 afajcdecaux.dk

RATECARD 2021 Content

Nationwide Digital Network...... 3 Digital Network...... 4 Abribus...... 5 Railboards...... 6 DSB Special formats...... 7 Retail & Convenience...... 8 Metro | Platform Doors...... 9 Metro | Glass railings...... 11 Metro | Banners...... 12 Metro | Dominance Stations...... 13 Metro | Full ownership Stations...... 14 Metro | Promotion & Sampling...... 15

Page 2 Nationwide Digital Network 2021

Number Price (DKK) Price (DKK) Handling fee** of screens Share of Time per unit per week (DKK) Nationwide Digital Network* 163 1% 206 33.578 3,495

The Nationwide Digital Network consists of our digital screens in Aalborg City, at DSB stations as well as in the Copenhagen Metro.

EXAMPEL

Purchase of 7% SOT (on average) of The Nationwide Digital Network: Number Price (DKK) Number of playouts Handling fee** of screens Share of Time per week per week (DKK) DSB & Aalborg City 109 8.39% 553,208

Metro 54 4.19% 136,869

Total 163 235,046 690,077 3,495

Aalborg Digital City: 9 screens located in central Aalborg

Metro Stations: Vanløse, Flintholm, Lindevang. Fasanvej, Frederiks- berg, Forum, Nørreport, Kgs. Nytorv, Christianshavn, Amagerbro, Lergravsparken, Øresund, Amager Strand, Femøren, Kastrup, Islands Brygge, DR-Byen, Sundby, Bella Center, Ørestad, Vestamager

DSB Stations: Aarhus Central Station, Aalborg Station, Odense Station, Fredericia, Herning, Horsens, Kolding, Randers, Silkeborg, Vejle, Esbjerg, Skanderborg, Svenborg, Nyborg, Holbæk, Næstved, Ringsted, Roskilde, Slagelse, Copenhagen Central Station, Vesterport, Nørreport, Østerport, Nordhavn, Svanemøllen, Hellerup, Lyngby, Holte, Birkerød, Hillerød, Ryparken, Nørrebro, Flintholm, Vanløse, Herlev, Ballerup, Glostrup, Albertslund, Ishøj, Friheden, Valby.

*The network cannot be split, but the desired SOT can be purchased fully flexibly. *The handling fee includes five motives. Page 3 All prices are valid from 1 January 2021. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Digital Network 2021

Number Share of Price (DKK) Price (DKK) Handling fee* Digital Network of screens Time per unit per week (DKK) CPH Digital City 35 16,66% 4.934 172.690 3,495

Aalborg Digital City 9 16,66% 4.934 44.406 3,495 Malls 46 16,66% 2.470 113.620 3,495

Metro 54 16,66% 3.085 166.590 3,495

CPH Digital City 35 8,33% 3,265 114,275 3,495 Aalborg Digital City 9 8,33% 3,265 29,385 3,495

Malls 46 8,33% 1,648 75,808 3,495 Metro 54 8,33% 2,165 116,910 3,495

Digital Rail Convenience 97 16,66% 3,270 317,190 3,495 Digital Rail Convenience 97 8,33% 2,295 222,615 3,495

CPH Digital City: 35 skærme placeret i indre København

Aalborg Digital City: 9 skærme placeret i indre Aalborg

Malls: Field’s, Bruun’s Galleri og Bryggen

*The handling fee includes five motives. Page 4 All prices are valid from 1 January 2021. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Abribus 2021

Number Price (DKK) Price (DKK) Mounting fee Abribus - Nationwide* of panels per unit per week (DKK) 1 serie 295 960 283,200 17,405 2 serier 590 960 566,400 34,810 3 serier 885 960 849,600 52,215 4 serier 1,180 960 1,132,800 69,620

*By purchasing 4 series, the national coverage is 70% and have a frequence of 27 among the 15-59 year olds.

Number Price (DKK) Price (DKK) Mounting fee Abribus - Major cities of panels per unit per week (DKK) 1 serie 220 1,150 253,000 12,980 2 serier 440 1,150 506,000 25,960 3 serier 660 1,150 759,000 38,940 4 serier 880 1,150 1,012,000 51,920 *By purchasing 4 series, the major cities coverage is 82% and have frequence of 32 among the 15-59 year olds.

Number Price (DKK) Price (DKK) Mounting fee Abribus - Greater Copenhagen of panels per unit per week (DKK) 1 serie 104 1,265 131,560 6,136 2 serier 208 1,265 263,120 12,272

*By purchasing 4 series, the greater Copenhagen coverage is 75% and have a frequence of 15 among the 15-59 year olds. Nationwide: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Hillerød, Hvidovre, Hørsholm, Lyngby, Taastrup, Roskilde, Værløse, Øvr. Hovedstad, Aarhus, Aalborg, Odense, Randers, Kolding, Vejle, Herning, Holstebro, Viborg, Hjørring, Svendborg, Holbæk, Slagelse, Sorø, Vordingborg, Øvr. Sjælland, Øvr. Midtjyllland, Øvr. Nordjylland, Øvr. Fyn, Øvr. Sønderjylland Local 1 1,590 59 Major cities: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Hillerød, Local Copenhagen/Fredriksberg/Aarhus/ 1 2,200 59 Hvidovre, Hørsholm, Lyngby, Taastrup, Roskilde, Værløse, Øvr. Hoved- Odense/Aalborg stad, Aarhus, Aalborg, Odense, Randers, Kolding, Vejle, Herning Greater Copenhagent: Kbh-Frb, Dragør, Frd. sund, Glostrup, Herlev, Specifically located 1 2,855 59 Hillerød, Hvidovre, Hørsholm, Lyngby, Taastrup, Værløse, Øvr. Hovedstad

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 5 Railboard 2021

Number Price per unit Price Mounting fee Railboards of panels 2 weeks (DKK) 2 weeks (DKK) (DKK) Nationwide 375 1,437 538,875 22,125 Greater Copenhagen 201 1,705 342,705 11,859 Central Copenhagen 65 2,116 137,540 3,835

Specifically located 1 6,046 59

Nationwide: 116 stationer

Greater Copenhagen: 78 stationer

Central Copenhagen: 24 stationer

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 6 DSB special formats 2021

Price DSB Special formats 2 weeks (DKK) Mounting fee (DKK) Banner package: Aarhus station front halll, ceiling 84,800 10,600 Banner package: Aarhus station front hall, side wall 104,650 37,500 Aarhus Station - front hall, foil above doors 60,220 7,500

Number Price (DKK) Price (DKK) Mounting fee Retail of panels* per unit per week (DKK) Nationwide 482 1,260 607,320 28,438

Number Price (DKK) Price (DKK) Mounting fee Convenience of panels* per unit per week (DKK) Nationwide 152 1,260 191,520 8,968

Retail Bilka 26 Fakta 125 Føtex 56 Kvickly 61 MENY 33 Rema 1000 74 Super Brugsen 107

Convenience 7-Eleven 152 *Number of posters may vary over time, depending on the number of opened/closed stores. All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 8 Metro | Platform doors 2021

Platform doors and panels between Number of Display price Production and mounting fee platform doors panels Location Display period per station of foil per station Kgs. Nytorv 82 1 week 108,097 15,200 Nørreport 82 1 week 108,097 15,200 Frederiksberg 70 1 week 108,097 13,160 Christianshavn 82 1 week 108,097 15,200 Flintholm 80 1 week 38,625 14,918 Amagerbro 82 1 week 38,625 15,200 Axel Møllers Have 78 1 week 38,625 14,458 Enghave Plads 78 1 week 38,625 14,458 Nuuk Plads 78 1 week 38,625 14,458 Nørrebros Runddel 78 1 week 38,625 14,458 Poul Henningsens Plads 78 Both sides of the platform (platform doors 1 week 38,625 14,458 Skjolds Plads 78 and panels between platform doors) 1 week 38,625 14,458 Trianglen 78 1 week 38,625 14,458 Frederiksberg M3 78 1 week 108,097 14,458 Frederiksbergs Allé 78 1 week 38,625 14,458 Gammel Strand 98 1 week 69,525 17,458 Københavns H 78 1 week 108,097 14,458 Kongens Nytorv M3 110 1 week 108,097 18,800 Marmorkirken 78 1 week 38,625 14,458 Nørrebro 78 1 week 69,525 14,458 Rådhuspladsen 78 1 week 69,525 14,458 Vibenshus Runddel 78 1 week 38,625 14,458 Østerport 78 1 week 69,525 14,458

Continued on next page

A campaign must last a maximum of 4 weeks. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer. Page 9 Metro | Platform doors 2021

Platform doors and panels between platform Number of Display price Production and mounting fee doors with digital screen on platform panels Location Display period per station of foil per station Islands Brygge 70 1 week 69,525 16,785 Vanløse 88 Both sides of the platform (platform doors 1 week 69,525 20,095 and panels between platform doors) Forum 82 1 week 69,525 18,845 + Digital abribus on platform Ørestad 92 1 week 69,525 20,850

Number of Display price Production and mounting fee Platform doors panels Location Display period per station of foil per station Amager Strand 24 1 week 38,625 7,410 Femøren 24 1 week 38,625 7,410 Kastrup 24 1 week 38,625 7,410 Lergravsparken 24 Available at platform doors 1 week 38,625 7,410 on both sides of the platform Lindevang 24 1 week 38,625 7,410 (does not apply to surfaces between Sundby 24 platform doors) 1 week 38,625 7,410 Bella Center 24 1 week 38,625 7,410 Vestamager 24 1 week 38,625 7,410 Øresund 24 1 week 38,625 7,410

Number of Display price Production and mounting fee Platform doors with digital screen on platform panels Location Display period per station of foil per station

DR Byen 24 Available at platform doors on both sides 1 week 69,525 10,980 Fasanvej 24 of the platform (does not apply to surfaces 1 week 69,525 10,980 between platform doors) + Digital abribus on platform

A campaign must last a maximum of 4 weeks. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer. Page 10 Metro | Glass railings 2021

Production and Glass railings at platform Amount Location of panels Display period Display price mounting fee DR Byen 1 Foliation of glass railings 1 week 22,593 13,050 (both sides)

Production and Glass railings at stairs Amount Location of panels Display period Display price mounting fee DR Byen 1 Foliation of glass railings 1 week 22,593 13,050 (both sides)

Production and Rear Wall Banners Amount Location of panels Display period Display price mounting fee Forum 1 1 week 92,905 16,665 Christianshavn 1 1 week 92,905 16,665 Amagerbro 1 1 week 92,905 16,665 Lergravsparken 1 1 week 92,905 16,665 Frederiksberg M3 1 1 week 92,905 16,665 Gammel Strand 1 1 week 92,905 16,665 Kongens Nytorv M3 1 1 week 92,905 16,665 København H. 1 Rear wall banner 1 week 92,905 16,665 Nuuks Plads 1 1 week 92,905 16,665 Nørrebro 1 1 week 92,905 16,665 Poul Henningsens Plads 1 1 week 92,905 16,665 Rådhuspladsen 1 1 week 92,905 16,665 Skjolds Plads 1 1 week 92,905 16,665 Trianglen 1 1 week 92,905 16,665 Østerport 1 1 week 92,905 16,665

Production and Rear Wall Banner package Amount Display period Display price mounting fee Choose free between all stations above 4 1 week 303,850 58,500

Production and Banners Amount Location of panels Display period Display price mounting fee DR Byen 1 Double sided banner above 1 week 60,512 9,980 Sundby 1 staircase to station 1 week 60,512 9,980 Vestamager 1 1 week 60,512 9,980

All stations can be assembled freely. Alle priser er gældende fra 1. januar 2021. Alle priser er ekskl. moms. Der tages forbehold for trykfejl og evt. prisreguleringer Page 12 Metro | Dominance Nørreport & Kgs. Nytorv 2021

Dominance Production and Kgs. Nytorv Station Dominance elements Display period Display price mounting fee Full ownership (i.e. 100% SOT) on 5 digital screens at Concourse-level Foliation of the two middle levels Foliation of 1 elevator shaft 8 escalators with a double-sided foliation (24 sides in total) Foliation of platform doors (and panels between doors) on both sides of the platform The entire Dominance package 1 week 561,350 77,495

Dominance Production and Nørreport Station Dominance elements Display period Display price mounting fee Full ownership (i.e. 100% SOT) on 6 digital screens at Concourse-level Thereof foliation around 2 digital screens Foliation of Concourse-level glass railings as well as the two middle levels 8 escalators with a double-sided foliation (24 sides) Foliation of platform doors (and panels between doors) on both sides of the platform The entire Dominance package 1 week 540,750 78,295

Dominance Transfer tunnel Production and Nørreport Station Dominance elements Display period Display price mounting fee Foliation of walls Wall-mounted billboard - Descent to platform from DSB via transfer tunnel Full ownership (i.e. 100% SOT) on 1 digital screen (with the option of audio*) The entire Dominance package 1 week 303,850 88,175

*if audio is selected +18.000

Full ownership Production and Ørestad Station Elements Display period Display price mounting fee Glass railings at stairs Glass railings at platform Platform doors Banner Digital Screen 1 pcs. Abribus 4 pcs. The entire ownership package 1 week 164,945 56,120

Full ownership Production and Bella Center Station Elements Display period Display price mounting fee Glass railings at stairs Glass railings at platform Platform doors Banner Abribus 6 pcs. The entire ownership package 1 week 140,075 44,835

Sampling Display period Price per station Nørreport or Kgs, Nytorv* ** 1 day 19,673 Nørreport or Kgs, Nytorv* ** 1 week 66,950 Christianshavn or Frederiksberg* ** 1 day 16,480 Christianshavn or Frederiksberg* ** 1 week 61,697 All additional stations 1 day 10,200 All additional stations 1 week 25,956 *All prices are per station

**Sampling can only be purchased upon simultaneous purchase of Dominance at the particular station,

Promotion Display period Price per station Nørreport or Kgs, Nytorv* ** 1 day 29,252 Nørreport or Kgs, Nytorv* ** 1 week 94,450 Christianshavn or Frederiksberg* ** 1 day 22,969 Christianshavn or Frederiksberg* ** 1 week 83,945 All additional stations 1 day 18,745 All additional stations 1 week 62,933 It is considered promotion when the sample consists of several campaign elements - and not just the distribution of samples / brochures etc, *All prices are per station

**Promotion can only be purchased upon simultaneous purchase of Dominance at the particular station,

All prices are valid from 1 January 2020. All prices are in DKK and excl. VAT and production costs. This material is subject to printing errors and possible price regulations. Page 15