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Produce Business December 2009

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Produce Business December 2009 inside...PUNDIT LOOKS AT CHILD LABOR •SUPER BOWL MARKETING •MEXICAN PRODUCE • FLORIDA STRAWBERRIES •TEXAS PRODUCE •FLORIDA CITRUS POTATO AND ONION CATEGORY MANAGEMENT • CHILEAN GRAPES •THE PALLET PUZZLE POWER OF PACKAGING • REGIONAL MARKET PROFILE:BOSTON •FLORAL TRANSPORTATION HEALTH DRIED FRUIT AND NUTS:ALMONDS INITIATIVES Starts on page 51 DEC. 2009 • VOL. 25 • NO. 12 • $9.90 Reader Service # 30 DEC. 2009 • VOL. 25 • NO. 12 FEATURES COVER STORY PRODUCE ISSUES AND TRENDS REPORT 2010 More than 20 industry leaders identify 10 issues that will affect us all. ..........................16 COMMENTARY THE FRUITS OF THOUGHT Lessons From The Year’s Great Issues ....8 27 RETAIL PERSPECTIVE Contract Gray Areas...................108 EUROPEAN MARKET GET IN THE GAME WITH SUPER Freshfel: Promoting Produce In The BOWL-THEMED PRODUCE PROMOTIONS ...................................23 European Union — Part I ..............110 Super Bowl promotions help produce retailers develop happy customers and future sales. VOICE OF THE INDUSTRY MEXICAN PROMOTION KICKS INTO HIGH GEAR ..........................27 Let Variety Be Your Guide ..............112 Retailers and other buyers can take advantage of a variety of promotion and support programs backing the Mexican industry. TEXAS PRODUCE INDUSTRY ADAPTS TO ADVERSITY ....................38 The Texas produce industry continues to evolve as it recovers from past SPECIAL FEATURES weather disasters and develops stronger shipping ties with Mexican growers. FROM THE PAGES OF THE PERISHABLE PUNDIT MARKETING FLORIDA STRAWBERRIES.......................................41 When Child Labor Laws Don’t These red beauties offer consumers a bright, fragrant treat when winter rolls around. Necessarily Help Children ..............14 BOSTON MARKET PROFILE: FOCUSING ON WHAT THEY DO BEST ....................83 Boston wholesalers do whatever it takes to maintain the business they love. BOSTON RESTAURANT PROFILE: L’ESPALIER .........................95 One of Boston’s finest restaurants focuses on fresh, farm-grown produce. BOSTON RETAIL PROFILE: DAVE’S MARKETPLACE .........96 Pride in a job well done. 38 41 96 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. DECEMBER 2009 • PRODUCE BUSINESS 3 DEC. 2009 • VOL. 25 • NO. 12 IN EVERY ISSUE THE QUIZ ............................6 67 WASHINGTON GRAPEVINE ........7 RESEARCH PERSPECTIVES ........10 FEATURES CATEGORY DEVELOPMENT PRACTICES REVEAL COMMENTS AND ANALYSIS ......11 VALUE OPTION OF POTATOES AND ONIONS ...................................46 Is it time to refresh these traditional categories in your stores? PRODUCE WATCH .................12 CHILEAN GRAPES PROVIDE STABLE PROFITS ..................................67 Tried-and-true merchandising tips continue to reap success with Chilean grapes. FLORAL WATCH ..................104 THE PALLET PUZZLE: (PART I OF II)..............................................72 INFORMATION SHOWCASE .....114 With an ever increasing number of options and environmental concerns to take into consideration, the pallet business is expanding at breakneck speeds. BLAST FROM THE PAST .........114 POWER IN PACKAGING .............................................................75 PMA awards eight companies with its coveted Impact Award for Excellence in Produce Packaging. 78 99 72 DEPARTMENTS MERCHANDISING REVIEWS: Warm Up That Wintertime Ring With Florida Citrus.........................................78 Plenty of variety and opportunities to shine makes Florida citrus a serious category contender. DRIED FRUIT AND NUTS: Almonds Find Success In Produce Department ..............................................99 The almond’s health image and enhanced flavors make it a perfect fit with produce. FLORAL AND FOLIAGE MARKETING: Airports Connect to Floral Departments ..................................................101 With efforts to bring floral products from Central and South America directly to more U.S. airports, will retailers look to the skies for shrink solutions? 114 HEALTH INITIATIVES SUPPLEMENT ................................51 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCE BUSINESS • DECEMBER 2009 800-223-8080 • 718-991-5900 www.darrigony.com Reader Service # 82 PRODUCE QUIZ DEC. 2009 • VOL. 25 • NO.12 THIS MONTH’S WINNER: Having grown up surrounded by fresh President & Editor-in-Chief • JAMES E. PREVOR [email protected] fruit and vegetables, it’s no surprise that Tri- cia Taplac ended up in the produce busi- Publisher/Editorial Director • KEN WHITACRE Tricia Taplac ness, nor that she has been at her current [email protected] Buyer/Inspector position at Supervalu for 13 years. “My dad Special Projects Editor • MIRA SLOTT Supervalu was a small fruit and vegetable shipper in [email protected] Fresno, CA Reedley, CA, so I started off helping out in Assistant Editor • AMY SHANNON the fields and the packing shed,” she says. [email protected] Before joining the Supervalu team, where she is responsible for buying fresh vegeta- Assistant Editor • JENNIFER LESLIE KRAMER [email protected] bles and strawberries for the company’s How To Win northern region’s chain stores, Tricia worked Circulation Manager • KELLY ROSKIN To win the PRODUCE BUSINESS Quiz, the first with the USDA for five seasons while in col- [email protected] thing you have to do is enter. The rules are lege. “I had the opportunity to do some Executive Assistant • FRAN GRUSKIN simple: Read through the articles and international business as an inspector for Fuji [email protected] advertisements in this issue to find the apples that were being exported from Brazil answers. Fill in the blanks corresponding to the United States,” she remarks. European Bureau Chief • ROBERT ZWARTKRUIS to the questions below, and either cut along [email protected] the dotted line or photocopy the page, and Tricia has relied on PRODUCE BUSINESS for send your answers along with a business the past 10 years to keep her updated on Production Director • DIANA LEVINE [email protected] card or company letterhead to the address industry happenings. “It’s incredibly infor- listed on the coupon. The winner will be mative,” she says. “I count on it to keep in Production Leader • JACKIE TUCKER chosen by drawing from the responses the loop about new packaging and other received before the publication of our industry developments.” Production Department FREDDY PULIDO February issue of PRODUCE BUSINESS. The RODUCE USINESS As the winner of the P B JOANNA ARMSTRONG winner must agree to submit a color photo quiz, Tricia, an avid golfer, will receive a 19- to be published in that issue. Director of Online Communications piece golf set from Zevo. JASON KAHAN WIN A CUISINART 4-IN-1 GRILL/GRIDDLE Trade Show Coordinator • JACKIE LOMONTE AND PANINI PRESS [email protected] This stainless steel grill/griddle comes with two sets of interchangeable, dish- Contributing Editors washer-safe cooking plates. Floating hinges adjust to the thickness of a variety CAROL BAREUTHER, THERESA BRAINE, JAN FIALKOW, of foods and offer an extra-large open grill, while temperature controls assure JACKIE LIEBERMAN, JODEAN ROBBINS DUARTE, food is properly cooked. BARBARA ROBISON Advertising QUESTIONS FOR THE DECEMBER ISSUE ERIC NIEMAN, ASSOCIATE PUBLISHER [email protected] 1) What is the telephone number for the Farmer’s Best sales office? ________________________ JENNIFER JORDAN [email protected] 2) How many varieties of squash does Frank’s Distributing offer? _________________________ SANDY LEE [email protected] BILL MARTIN [email protected] 3) What is Donna Fagundes’ e-mail address at Cal-King? __________________________________ MELISSA MILLER [email protected] ELLEN ROSENTHAL [email protected] 4) How many square feet is Garden Fresh Salad Co.’s new facility? ________________________ Floral Department Marketing E. SHAUNN ALDERMAN [email protected] 5) Name three employees at S. Strock & Co. Inc._________________________________________ Send insertion orders, payments, press releases,photos, letters to the editor, etc., to: ____________________________________________________________________________________ PRODUCE BUSINESS P.O. Box 810425 Boca Raton, FL 33481-0425 6) In what Florida city does East Coast Growers and Packers Inc. have an office? ____________ Phone: 561-994-1118 Fax: 561-994-1610 E-mail: [email protected] PRODUCE BUSINESS is published by Phoenix Media Network, Inc. This issue was: ❏ Personally addressed to me ❏ Addressed to someone else James E. Prevor, Chairman of the Board P.O. Box 810425 Name __________________________________ Position ____________________________ Boca Raton, FL 33481-0425 Phone: 561-994-1118 Fax: 561-994-1610 Company ____________________________________________________________________ Entire contents © Copyright 2009 Phoenix Media Network, Inc. Address ______________________________________________________________________ All rights reserved. Printed in the U.S.A. City__________________________________________________________________________
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