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FOR RELEASE: 2004-12-31

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Chevrolet To Dominate New Year's Eve And New Year's Day With Promotional And Consumer Activity

The revolution continues with new vehicle introductions "An American Revolution" celebrates 2004, looks forward to 2005 Non-traditional marketing approaches used to engage consumers

DETROIT - Chevrolet is taking a revolutionary approach to reach consumers this year. The division touting "An American Revolution" will have a massive presence on New Year's Eve, celebrating a successful year past.

"An American Revolution" launched December 31, 2003 and has debuted over 37 national new spots, becoming one of the most recognized slogans in the automotive sector. "An American Revolution" has garnered greater consumer awareness than other long-standing campaigns that have been in the marketplace for years. Another major accomplishment is the correlation consumers are making between "An American Revolution" and its linkage to the Chevrolet brand (Source: MITS Q3 thru August). The efforts have also contributed to a 39 percent increase in traffic to the chevy.com website, with over 34 million visits since launch. Web traffic is also up significantly on individual nameplate sites: Cobalt is up 195 percent, SSR activity is up 65 percent, Corvette has seen an increase of 68 percent, Aveo is up 133 percent, Equinox is up 147 percent, and Colorado has increased traffic by 33 percent. The overall increase in web activity has translated to dealer traffic as well as augmenting the number of dealer leads, now up 220 percent.

"An American Revolution" has come to represent a new philosophy for Chevrolet as the division continues to bring an unprecedented 10 products to market in 20 months with the early 2005 introductions of the Cobalt sedan and coupe, and Uplander sport van.

"Heading into 2005, Chevy is continuing its product assault of launching 10 new products in 20 months. Right on the heels of the Corvette and all-new Cobalt, we're launching the exciting HHR and redesigned Impala and Monte Carlo. The American Revolution campaign is about signaling that something new and exciting is happening at Chevrolet, and we're now kicking it into even higher gear," said Kim Kosak, Chevrolet general director for advertising and sales promotion. "Last year we introduced the campaign on New Year's Eve; this year we have created our own media event."New Year's Eve will provide Chevrolet with another powerful moment to emotionally connect with consumers. In continuing its relationship with the TJ Martell Foundation, Chevrolet will surprise 10 brave cancer survivors with the all-new Cobalt. Hot off the "American Revolution Tour…presented by Chevrolet," country sensation Gretchen Wilson will fly in to make the special presentation. This Chevy moment is part of "America's Party with Ryan Seacrest" on Fox.

"The TJ Martell Foundation is dedicated to raising funds for the innovative initial and ongoing research into the treatments and cures of leukemia, cancer and AIDS," said Roxanne Johnson, TJ Martell Foundation executive director. "Thanks to the generosity of Chevrolet, these young survivors have been given a day they will never forget, complete with the gift of their first vehicle."

The seasonal activity actually began December 7th with the kick-off of MTV's 12 days of TRL (Total Request Live). TRL is notably one of MTV's most successful shows reaching the coveted youth demographic. During the TRL blitz, MTV staffers distributed the season's hottest products - including beauty and grooming products by Bumble and Bumble and Anthony Logistics, DVDs including the Bourne Supremacy and Maria Full of Grace and CDs by Eminem and Lil' Jon. The gifts were given to the TRL in-studio audience capping the giveaways and concluding the promotion with a live presentation of the all

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new Chevy Cobalt.

Chevrolet will continue its interruptive media approach with a surge of creative placement throughout the epicenter of New York City. Rolling footage will appear on major billboards in the heart of Times Square including the ABC Supersign, Reuters Jumbotron, and the MTV Board. Chevy messaging will also cover the Las Vegas Cloud, an architectural canopy stretching 600 feet in front of the Fashion Show Mall, located directly on Las Vegas Boulevard, Las Vegas, Nevada.

Chevy will have enormous presence on the Yahoo! Homepage and Yahoo! Launch front-page with divisional messages linking viewers to chevy.com. as well as offering instant messaging opportunities and ring tone downloads.

The New Year's Eve promotion will be supplemented with viral activity on chevy.com. Consumers will receive email blasts featuring live streaming video content and other active elements including clips from the Big & Rich New Year's Eve concert in Duluth, Georgia and additional New Year's Eve footage.

Looking forward to 2005, Chevrolet will tailor its promotional focus to platforms relevant to sports (motorsports, ski/snowboard), music and entertainment, fairs and festivals, and targeted initiatives like the Chevy test drive challenge. The division will continue to utilize the ‘best of the best' media strategy, using premium and iconic properties like the Grammy's, NCAA Basketball, NBA Finals, Olympics, MLB (All-Star Game and World Series), NFL, and NCAA Football.

Chevrolet's aggressive push to bring 10 new products to market in 20 months has resulted in year end sales success for the division. Calendar year to date (ending November 30, 2004) has yielded exceptional results with products like the Aveo, Equinox, TrailBlazer and Malibu. After only nine months on the market Aveo is the Economy segment leader and the Equinox has been capturing new buyers at substantial rates.

The Trailblazer is continuing to grab marketshare while the Avalanche is also attracting new types of consumers to the Chevy family and new products like Malibu are helping to maintain Chevy's mid car leadership.

CONTACT(S): Lisa Levandowski Hass MS&L Public Relations 517-230-4450 - cell [email protected]

Leslie Rajewski Hass MS&L Public Relations 248-496-2088 - cell [email protected]

Noreen Pratscher Chevy Communications 586-899-2760 - cell [email protected]

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