Press Kit Hadra Trance Festival 2012 August 30Th to September 2Nd Lans En Vercors (Isère) France
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Press Kit Hadra Trance Festival 2012 August 30th to september 2nd Lans en Vercors (Isère) France 1 Sommary Sommary ........................................... 2 Hadra association .............................. 3 Hadra Trance Festival ........................ 3 Thematic ............................................4 Hadra and the sustainable development ........................................................... 5 Programming .....................................6 Sponsors ............................................7 Useful Information ............................ 8 Main Stage .........................................9 Guest star .......................................... 10 Alternative Stage ............................... 24 Visual projections ..............................33 Scenography ......................................34 Press releases .................................... 36 2 Hadra association The HADRA association was founded in 2001 and has for main focus the recognition and promotion of electronic music. The association choses to emphasise its activity on the psychedelic trance culture, a movement receiving little media attention in France. Its main activities include: artists management and artistic careers management, workshops and training related to electronic music, concerts and events organisation... as well as the annual organisation of its major event: the Hadra Trance Festival, the French ambassador on the international psytrance scene. This year sees the sixth edition of the Hadra Trance Festival which will take place in Lans-en-Vercors, Isère, for the third consecutive year. Hadra Trance Festival The Rhone-Alpes region in South-Eastern France has become the national host for psychedelic trance, mainly due to the development and recognition of the Hadra association and its regional activities over the past 10 years. The reoccurrence of the Hadra Trance Festival since 2008 as well as the explosion of its attendance greatly accelerated this dynamic! In 2011 the festival showed an overall record attendance of nearly 20,000 with an increasing segment from overseas. The Festival is a unique and remarkable experience thanks to its flawless organisation, the nature of the surroundings and the values it stands up for, but also due to an eclectic and multidisciplinary programme offering 120 concerts, performances, dancing, street arts, stage creations, video projections and digital installations. Over the years, the festival has become the largest celebration of trance culture in France and is now regarded as a reference in Europe and worldwide. Each year, the Hadra Trance Festival is highly anticipated by a devoted audience coming from further and further to enjoy these few days out of time. 3 Thematic The Hadra Trance Festival offers a profuse artistic and cultural programming which gathers a musicians, filmmakers and plastician artists to the world in a given time. For two years now, the festival received the label of event part of the cultural years of French Institut and CULTURESFRANCE. In 2010 for the cultural year with Russia in France and in 2011 with Mexico in France (before its cancellation). This year, it’s Croatia that we celebrate : a country which have a famous artist on the international trance stage. We wanted to make this cultural ressources more accessible to our audience. So, we emphasise a programming and communication based Croatian heritage. The Hadra Trance Festival 2012 will host a programming that will celebrate about fifteen Croatian artist, musicians, graphic artists, designers or DJs for the consecration of this project. so, it will emphasise on the main stage focusing on asesthetic « electronic Trance » and also on the alternative stage with the traditional music and world music, ambient music, or Dud or Reggae. Also, at the same time and to complete this exchange, we wanted to propose for this edition, free tickets to all croatian festivalgoers (on presentation of proof), as we have proposed to Russian Citizens in 2010 (on the occasion of cultural year France - Russia) and Mexican citizens in 2011 (on the occason of cultural year France - Mexico, despite the fact that it was canceled). 4 Hadra and the sustainable development A festival eco-responsible towards the environment and society During Hadra Trance Festival, a special attention will be made on quality of artistic programming and also our responsibility as an organizer of cultural events for the natural and social environment. In this context, a study of environmental impact was conducted during the festival 2011, by the League for the Protection of Birds. Noting that the birds had disappeared during the festival, we decided to move the date of the festival in late August. In 2008 we have obtained the approval « Youth and popular Education » by DDJS (Deparmental Directorate of Youth and Sports), we continue our engagement to youth to give an access to learning and culture. That’s why, we put into place, before the festival, mix and decoration workshops on the Vercors plateau and also, organizing the music festival with « La Maison pour Tous » for 4 mountains, and conferences, workshops, training and other activities will be available for free at the event. In our programming, we want to support local artist, emerging regional artist as it’s the case with Tweakers, Metastaz, Lakay. Carrying out an économic impact study on Vercors in 2010 and 2011, measuring the injection of almost 265 000€ last year in direct and indirect impacts, it’s in this context that the hara festival integrate Vercors. We put into place a social and solidary economy, integrating as much as possible producers and artisan of the Vercors to the event. After conducting an economic impact study on the plateau in 2010 and 2011, measuring the injection of almost € 265,000 last year in direct and indirect impacts on the plateau, it is within this context of integrate the project Hadra festival to life of the plateau, we are building a social economy, integrating as much as possible producers and craftsmen of the Vercors to the event. We want to give in our practices of event organization, an conscience of our impact and to act consequently to make it positive. So, here, we take elements of Agenda 21 of Culture adopted in 2004 by CGLU and the charter of the Collective of music festivals in the region which joined Hadra. In 2010 and 2011, we have apply a plan of action defined above and to act on environmental issues, economics of proximity, good waste management and evaluation. Forty volunteers and Aremacs association have contributed to keep the site as clean as possible. In 2010 and 2011, Hadra Trance Festival was awarded the « A greener Festival Award » with a mention : « Commended – for well-managed, environmentally aware festivals ». 5 Programming During these four days, approximately 100 artists will perform on two different stages, bringing a various mix of styles. Hadra brings local artists and a lot of foreign artists together. More than twenty-five countries are represented at the festival this year : France, Croatia, Portugal, Belgium, Germany, UK, Greece, Sweden, Denmark, Norway, Ireland, Austria, Italy, Israel, South Africa, Canada, United States, Chile, Brazil, Tahiti, Mexico… Much attention is given to : • regional artists (eg. for instance : Brain Driver, Cyrhill, Tweakers, Uzul, Digidep...), • artists from committed collectives who actively engage in promoting Trance music (U-Recken, Toto ...), • emerging artists, little known but very talented (Son of Kick, Lakay, Dubmentalist ...), because Hadra is also meant to be a scout organization. • The headliners are internationally renowned artists (Balkan Beat Box, Yab Yum, Shulman, Rona Hartner & DJ Tagada...) who rarely perform in France and will perform exclusively in the Festival. The festival holds two stages : • The main stage focuses on psytrance and its wide scale of styles, and on aesthetic and rhythmic dancing : The Balkan Beat with the internationally renowned artists The Balkan Beat Box, Ethno Trance (Secret Vibes ...), Progressive Psytrance (Vaishiyas, D_Root, Feuerhake...), Dark Psytrance (Shotu, Penta, Yab Yum...), Full-On (Driss, Ital ...). • The alternative stage features many different styles of instrumental and electronic music, with more relaxing sounds : Ambient / Downtempo (Sysyphe, Shulman, DJ Zen Aka Astral Waves, ...), Electro psychedelic Dub (Lakay, VRX Digitron...), Dubstep (Son of Kick, Dubmentalist, Uzul...), World Music (Rona Hartner, Khaled Ben Yahia, MKF [Trio] ...). Alongside is also set up a village of stalls. It offers arts and crafts and world cuisine stalls, and more particularly the many traditional products of the Vercors plateau’s craftsmen. In its brightly decorated alleys, you will be invited to applaud the street performers, and to visit the refreshment stall held. You will also be able to relax in the healing area which offers massages, yoga and dance sessions. It’s an opportunity to enjoy a stunning, decorated by designers and lively performances by street artists and digital arts. It is also possible to relax in the wellness center offering massages, yoga or dance. 6 Sponsors 7 Useful Information Organisation Contacts Association Hadra [email protected] 51 boulevard Gambetta Tél : +33 4 38 49 29 44 / +33 6 20 59 64 32 38000 Grenoble - France www.hadra.net Presse contact : Emilie Angenieux www.hadratrancefestival.net [email protected] - +33 4 38 49 29 44 soundcloud.com/hadrarecords Partnership, marketing contact : Driss Bouayad [email protected] - +33 6