International Journal of Tourism & Hospitality Review eISSN: 2395-7654, Vol 8, No 1, 2021, pp 01-16 https://doi.org/10.18510/ijthr.2021.811 TOURIST VILLAGE REJUVENATION AND OVERTOURISM MANAGEMENT: THE DESA WISATA NGLANGGERAN LIFECYCLE EXPERIENCE, YOGYAKARTA, INDONESIA Kadek Wiweka1*, Ramang H. Demolingo2, Subur Karyatun3, Putu Pramania Adnyana4, Iffatunnisa Nurfikriyani5 1*Doctoral Student, École Doctorale Sociétés, Temps, Territoires (EDSTT) Tourisme, Université Angers, France and Sahid Polytechnic, Indonesia; 2Postgraduate Tourism Studies Program Universitas Udayana and Universitas Nasional, Indonesia; 3Universitas Nasional, Indonesia; 4Lecturer, Fakultas Ilmu Budaya, Universitas Indonesia; 5Sahid Polytechnic, Indonesia. Email: 1*
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[email protected] Article History: Received on 18th January 2021, Revised on 31st January 2021, Published on 08th February 2021 Abstract Purpose of the Study: Overtourism is an issue that is being experienced by many well-known destinations in the world, both in urban and rural areas. The purpose of this research is to find out how the experience of developing a Tourist village is seen from the tourism lifecycle approach. This study also explores the sensitivity of managers to the phenomenon of overtourism in their village, to design strategies for product rejuvenation. Methodology: This research adopts a historical qualitative research approach. This method is exercised through two data sources. Primary data was carried out through non-participant observation (for four months) in the Nglanggeran tourist village, Yogyakarta to observe and interview tourist village managers, tourism entrepreneurs, workers, and local communities. Meanwhile, Secondary data used include online media articles, scientific writings, and promotional media.