Liquor & Tobacco

TFWA WORLD EXHIBITION 2012 liquor & tobacco supplement The Balvenie® Handcrafted to be enjoyed responsibly.

9493_CANNES_DAILIES_228X331_V1.indd 1 19/10/2012 19:45 TFWA WORLD EXHIBITION tuesday 23 october 2012 liquor & tobacco supplement

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01 The Patrón Spirits Company is exhibiting its entire portfolio of ultra-premium spirits – Patrón tequilas and liqueurs, Ultimat vodka, and Pyrat rum.

02 As part of Maxxium Travel Retail’s innovation drive for bourbon brand Jim Beam, it launched Devil’s Cut in April.

03 Brown-Forman is showcasing its entire portfolio at TFWA World Exhibition, including Drinks: premium American whiskey, vodka, tequila and liqueurs.

04 Matthew Hodges, Rémy Cointreau’s Marketing and Business Development Director – GTR: “We have news across every brand, Show from limited editions on Rémy Martin, St Rémy and Cointreau, a new expression on Russian Standard Gold, as well as the new Piper and Tell Heidsieck range.” Both well-known and the newly-introduced drinks brands shine from the aisles at this year’s show. Jessica Harvey identifies some crucial ‘ones to watch’.

The myriad of drinks companies exhib- will attract consumer pull, and increase tequila and liqueurs,” explained Tim iting at TFWA World Exhibition this year their profits. And of course, Cannes Young, Brown-Forman Marketing 04 serves to remind that this is certainly also presents an important opportunity Manager for Global Travel Retail. the place to see and be seen. to meet with our existing partners and For 2012/13, Rémy Cointreau Global friends, and thank them personally Travel Retail (Marine Village Foyer 1A) “The show is, without a doubt, a unique for their support and confidence in remains as committed as ever to the opportunity to meet our customers in our brands,” commented Greg Cohen, travel retail channel and will also be a different atmosphere, to present and Director of Corporate Communications displaying its full line-up. “These range introduce our new references, products, at The Patrón Spirits Company (Green from the categories in which traditionally qualities as well as our marketing Village H36). “We will be exhibiting our we have not been so active, such as rum, activities for the following year,” said entire portfolio of ultra-premium spirits as well as markets that are still enjoying Myriam Renard, Export Sales Manager – Patrón tequilas and liqueurs, Ultimat rapid growth, such as Latin America and for Vranken-Pommery Monopole (Red vodka, and Pyrat rum.” Eastern Europe,” said Rémy Cointreau’s Village H22). Marketing and Business Development The show is an important catalyst that In the spirit of things Director – GTR, Matthew Hodges. “We helps businesses grow, as well as Brown-Forman (Green Village have news across every brand, from supporting the global journey for new M70) will be showcasing its entire limited editions on Rémy Martin, St flavours and drinks recipes. “Our goal portfolio at TFWA World Exhibition. Rémy and Cointreau, a new expression in Cannes is to meet with prospective “This will include premium brands on Russian Standard Gold, as well as the new customers and prove to them how in all of the spirits categories we new Piper Heidsieck range.” and why a luxury white spirit like Patrón operate in: American whiskey, vodka, Indeed, there are exciting displays and

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TFWA WORLD EXHIBITION tuesday 23 october 2012 liquor & tobacco supplement

launches to be seen among many within launch of Red Stag by Jim Beam last was launched three years ago. The new 05 International Beverage is undertaking a series the spirits category. Maxxium Travel year and most recently Devil’s Cut in packaging features a new ice-effect, of premium and super Retail (MTR) (Green Village M53) reveals April, demonstrating MTR’s commit- designed to strengthen the chill message premium launches for its that, to build on the brand’s strength and ment to growing the portfolio and, in for consumers. single malt Scotch whisky success in travel retail in recent years, it particular, the bourbon category in “The Black Grouse Alpha Edition will be brands. Highland Single Malt Scotch Whisky anCnoc is introducing an exclusive travel retail general. But that is not the only brown displayed alongside The Famous Grouse is unveiling its first Peter range for Courvoisier to be showcased spirit for which MTR has plans. In family and we will also feature the Cutty Arkle limited edition travel for the first time at TFWA World Exhibi- terms of Islay malt whisky Laphroaig, Sark collection, which is enjoying rapid retail exclusive. tion. “Designed specifically for this the company will unveil two additional growth as we extend its presence,” 06 Frank Quinones, Global market, the range matches the premium exclusive expressions to sit alongside added Edrington Area Director Steven Director of Botran Aged requirements of the travelling consumer Laphroaig PX Cask, which was launched Sleigh. “We will show the new Highland Rums: “Our ‘ones to watch’ who constantly seeks out new products. exclusively into travel retail this year. Park Vintages 1991 and 2001, which without a doubt are both flagship products – Botran The liquid itself is exceptional and The new range will be available amongst are subtly different from the previous Reserva and Botran Solera exclusive to travel retail and the design of select customers, including World Duty vintages on account of the proportions – but with a close eye on the the packaging is luxurious to reflect the Free and Heinemann. “From a European of American and European first fill casks new limited edition rum that house of Courvoisier,” explained Mariska perspective, key highlights within the that are used in their ageing. The Macal- will be launched.” van Beukering, Marketing Manager, Edrington portfolio this year are focused lan collection on display will include 07 Key highlights within the Maxxium Travel Retail. on Highland Park, The Famous Grouse The Macallan 1824 Collection Limited Edrington portfolio this year As part of MTR’s innovation drive for and Brugal,” said van Beukering. Release MMXII, the third in this exclusive are focused on Highland bourbon brand Jim Beam, TFWA World For The Famous Grouse, MTR is exhibit- series, and also The Macallan Masters of Park, The Famous Grouse and Brugal. Exhibition marks the official launch ing an updated bottle for its grain-based Photography – Annie Leibovitz Edition.” of Jim Beam Honey. This follows the blended whisky Snow Grouse, which On the rum side of things, Brugal

Steven Sleigh “The Black Grouse Alpha Edition will be displayed alongside The Famous Grouse family and we will also feature the Cutty Sark collection, which is enjoying rapid growth as we extend its presence”.

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1888, which was previewed in Newcomers are not fazed by the this year,” explained Polina Muzychenko, 10 March, will be on display, with a competition. Frank Quinones, Global Brand Manager for Beluga Vodka. new release being unveiled. Director of Botran Aged Rums (Yellow Pernod Ricard (Bay Village Bay 4), Meanwhile, this year International Village G45), explained that despite meanwhile, is displaying its Jameson Beverage (Marine Village S2) is being a relatively new brand, it is already Great Urban Escapes bottle, which is undertaking a series of premium and experiencing positive results. “Our adorned with logos and emblems from super premium launches for its single ‘ones to watch’ without a doubt are both the top districts of seven cities across the malt Scotch whisky brands – anCnoc, flagship products – Botran Reserva and world. While Absolut Unique – the new Speyburn, Old Pulteney and Balblair. Botran Solera – but with a close eye on limited-edition individually-designed and Highland Single Malt Scotch Whisky the new limited edition rum that will be numbered colourful and vibrant Absolut anCnoc unveils its first Peter Arkle launched,” he said. bottles, which were launched throughout limited edition travel retail exclusive, H. Mounier (Red Village K21) is launch- the global travel retail last month, are which shows Arkle’s distinctive illustra- ing its Prince Hubert de Polignac also being presented. tions that take inspiration from the Extra Cognac, which is presented in a Bacardi Global Travel Retail (Bay Village leather suitcase of a global traveller. gold and black box adorned with the Bay 21) is celebrating the 150th anniver- International Beverage is also showcas- company crest. “This new Extra Cognac sary of Bacardi rum, and is still innovating ing the redesign for Speyburn’s 25 Year is offered in a gracefully rounded with two high-profile product launches: Old Highland Single Malt Scotch Whisky, decanter that jealously guards this Bombay Sapphire East and Grey Goose previously named Speyburn Solera. Also Grande Champagne Cognac within,” Cherry Noir. “Bombay Sapphire East being presented are a new Old Pulteney commented Gaëlle Poton de Xaintrailles, pays homage to the exotic flavours of Single Malt Scotch Whisky expression, Spokesperson for H. Mounier. Asia with the addition of two new botani- alongside a few vintages of Highland There is a lot more going on in the world cals – Thai lemongrass and Vietnamese single malt Scotch whisky Balblair of spirits from a more modern perspec- black peppercorn – so it made sense to 08 Pernod Ricard is displaying its and Scottish small batch gin Caorunn. tive too. Beluga Vodka (Yellow Village bring a flavour of the East to our airport Jameson Great Urban Escapes bottle, which is adorned with logos and “Blended Scotch whiskies from Hankey E41) is exhibiting its full range of Beluga promotions,” said Aude Rocourt, Regional emblems from the top districts of seven Bannister, MacArthur’s and Catto’s will products, including the popular Beluga Director - North and South Europe, cities across the world. also be featured alongside Phraya, a Noble and the ultra-premium Beluga Bacardi Global Travel Retail. “Bombay new super-premium Asian rum,” said Gold Line. Also on show are “the new Sapphire East is not just a line extension 09 Bacardi Global Travel Retail is showcasing the new Grey Goose Cherry James Bateman, Global Travel Retail series of Beluga Transatlantic Racing or a new flavour; it is an entirely new Noir, which is a blend of Grey Goose Manager for International Beverage. and Beluga Allure which were launched gin.” Commenting on Grey Goose Cherry vodka and the finest cherries, including rare black cherries handpicked in French Basque Country.

10 Calvados Boulard is exhibiting 08 three Calvados brands – Boulard, Père Magloire and Lecompte, as well as its Armagnac Le Marque.

11 Beluga Vodka is exhibiting its full range of Beluga products, including Beluga Allure, which was launched this year. 11

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World of Patria International is presenting Firstland Glacier Wines’ fine dessert wines, from New Zealand’s south island, which are exclusive to travel retail. Kevin Baker: “Orbis Aged World Whiskey creates a new category, by blending aged whiskies from the five leading whisky nations – Scotland, Ireland, USA, Canada and Japan”.

designed to meet retailer and consumer opportunity for loyal Martell customers needs, namely Glengoyne Burnfoot, and Cognac connoisseurs,” said Sandrine Glengoyne 15yo, and Smokehead Extra Tesniere, Senior Brand Manager for Rare Islay malt. In addition, we have Pernod Ricard Asia Duty Free. “Collec- launched two very successful gift tors, as well as Martell’s most loyal packs, Glengoyne miniature gift tin consumers, will have the opportunity to which contains 10, 17 and 21yo whisky, purchase The Ultimate Jewel during an and the Macleod’s Whisky Trail Pack, auction event. Expected to fetch in excess which offers consumers an opportunity of €100,000, the original piece will be to sample malt whiskies from all the auctioned at the end of the year to mark whisky producing regions, plus a blended the culmination of Martell Cordon Bleu’s whisky, in one pack.” centenary celebration.” Meanwhile, on its tour of Asia Duty Free, Molinari (Yellow Village H61) is Noir, she added: “As the first new flavour Ian Macleod Distillers (Red Village L7) Martell’s ‘The Ultimate Jewel’ has been showcasing two newly acquired launch in five years from the super- is showcasing its relaunched Glengoyne displayed in the Martell Experience specialty brands at TFWA World premium category leader, we are very brand for the first time at TFWA World boutiques at Hong Kong International Exhibition: VOV – an Italian egg liquor excited about its potential. It is a blend of Exhibition. Gwen Fleming, Travel Retail Airport for a month, and is set to head to and Ceschia – premium grappa Grey Goose vodka and the finest cherries, Co-ordinator at Ian Macleod Distill- Kuala Lumpur International Airport and from the Friuli Venezia Giulia region. including rare black cherries handpicked ers, explained: “We are launching a Singapore Changi Airport. “Martell brand Enrico Frisone, Export Area Manager, in French Basque Country to create a Glengoyne 35yo, which is limited to 500 attachés will greet potential buyers and explained that Molinari Sambuca flavour which represents the bold, rich bottles. Ian Macleod has launched a give travellers the rare chance to view Extra remains the focus product, while and sensuous side of the brand.” number of travel retail exclusive items the masterpiece; a once in a lifetime other items on show include Molinari

for more information, visit the BroWn-forman stand, green village, m70.

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h e r r a d u r a ® tequila. never compromise.™

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Caffè and Limoncello di Capri. Angus Dundee Distillers is launching Old Calvados Boulard (Yellow Village Ballantruan – The Peated Malt, aged 10 years 13 D30) is exhibiting three Calvados from the Speyside Glenlivet region. brands – Boulard, Père Magloire and Lecompte, as well as its Armagnac Le Marque. “The time has come for Spirit France to take a new step forward for our three brands. TFWA World Exhibition is the perfect place to introduce our premium and upgraded ranges,” commented Vincent Boulard, Managing Director, Spirit France. Stay alert for other new releases making their mark too. Angus Dundee Distillers (Green Village L55) is launching Old Ballantruan – The Peated Malt, aged 10 years from the Speyside Glenlivet region. Meanwhile, Stock Spirits Group 12 Barton & Guestier is displaying its main (Green Village M48) is presenting Brandy ranges of French Appellations AOC wines, Stock 84, Stock XO, the Italian limoncello as well as its dedicated giftpacks. Limonce and its extensions, Limonce 13 Lanson is focusing on its new Amaro and Limonce Ice, Keglevich fruit strategic range, the ‘Extra Age’ range vodkas, the vodka based fruit liqueur – Brut, Rosé, Blanc de Blancs. Lubelska and the Czech single malt 14 Gérard Bertrand is revealing its single Hammer Head. vineyard wines, AOPs, varietals, terroir World of Patria International (WOPI) and grand terroir wines this year.

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(Blue Village G13) is showcasing a range product,” said Florent Cazeux, Marketing of interesting products. Kevin Baker, Spokesperson for J.M. Cazes Sélection, Director, WOPI, explained: “Orbis Aged adding that the company is also extend- World Whiskey creates a new category, ing its international Bordeaux brand by blending aged whiskies from the Michel Lynch by adding its first organic five leading whisky nations – Scotland, wine to the range. Ireland, USA, Canada and Japan. While Barton & Guestier (Yellow Village D42) Follador Superiore Cuvée Torre di is displaying not just its main ranges of Credazzo, a premium Prosecco from the French Appellations AOC wines, but also family that has been producing wines in its dedicated giftpacks, including Thomas the highest DOCG rated vineyards in Italy, Barton Reserve, Château Magnol, since 1769, will also be available and is Les Charmes de Magnol, French Tom exclusive to travel retail.” Reserve and the new Barton & Guestier WOPI is also presenting Douglas Laing Passeport range, which Petra Frebault, Scotch Whiskies, which are released as Trade Marketing Manager, explained single cask, limited editions and have replaces the Barton & Guestier Gold brand names such as: Old & Rare, Old Label range. Malt Cask, Provenance, and Premier Also with something new to add to its Barrel. Baker added that Firstland range is Gérard Bertrand (Red Village Glacier Wines’ fine dessert wines, from K11), which is revealing its single New Zealand’s south island, are exclu- vineyard wines, AOPs, varietals, terroir sive to travel retail and have a unique and grand terroir wines this year. “We provenance and extraordinary quality. will be also showing new introductions Dobbé Cognac’s (Marine Village R5) such as Naturae, a range of wines range that will be exhibited this year without added sulphites,” said Christo- includes: Dobbé Cognac VS, Dobbé phe Balaÿ, Global Travel Retail Director Cognac VSOP, Dobbé Cognac XO Extra, at Gérard Bertrand. Dobbé Cognac XO and Grand Century, Meanwhile, Elisabet Queralt of Miguel as well as its House of Hemery Cognac Torres (Red Village H6) explained that brands and Bossard line. the company’s focus at TFWA World Exhibition is on its “Icon and Nobles Presenting wine & Reservas products, which are the On the wine side of things, J.M. Cazes ambassadresses of Torres identity.” Sélection (Red Village J4) is launching At Zonin (Blue Village F4), the line-up Pauillac de Lynch-Bages, which is the includes a Prosecco, Ripasso Valpoli- third wine of the Château Lynch-Bages, cella, an Amarone, Moscato d’Asti, a Grand Cru Classé. “It is a low production Chianti Classico, a Chianti Riserva, an and represents an excellent premium Insolia, Nero d’Avolas, a Fiano Salento, a

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15 Zonin is presenting a comprehensive line-up of wines 15 Elodie that includes a Prosecco. Schaller: 16 Chateau le Puy’s limited cuvée Blaise-Albert is aged for 11 years and “The collection bottled in handmade bottles with a personal number and then delivered in includes City a luxurious box wrapped in a velvet bag. Spirit Jeroboam 17 Champagne Nicolas Feuillatte is Brut Réserve presenting the City Spirit collection. The collection includes City Spirit Jeroboam Particulière – a Brut Réserve Particulière – a limited edition with an industrial hammered limited edition metal label. with an industrial hammered metal label bearing the ‘City Spirit’ message,”

Primitivo Salento, a Negroamaro Salento, Over at wine producer Château d’Esclans and a Vino Spumante. Sacha Lichine (Red Village L19), its This year, there’s lots of action among two higher-end wines – Les Clans and the wineries. For instance, Il Borro Garrus – have received new bottles and (Green Village L71) is introducing some label designs in order to make them more wineries to its range. “You can more distinct and speak to the luxe taste Campo alla Sughera – owned by the market, according to Tom Schreckinger, Knauf family with wines from Bolgheri, the winery’s Communication Director. and Villa a Sesta – owned by the Tattoni Presentation is important when it family with wines from Chianti Classico,” comes to high-end wine. Chateau le explained Franco Russo, Marketing and Puy’s (Green Village J67) best cuvée Sales Director at Il Borro. Barthélemy, Emilien, is aged in large Lanson (Blue Village G28) is focusing on casks and oak barrels for at least two its new strategic range, the ‘Extra Age’ years and the bottles are wrapped in range – Brut, Rosé, Blanc de Blancs tissue paper, with the neck sealed by – which features the benefits linked to hand with wax. The wine is not filtered or Lanson’s specific vinification process, clarified, but is produced by biodynamic in terms of the fruitiness and freshness methods and delivered in wooden boxes. in a velvet bag,” said Jean-Pierre Particulière – a limited edition with an of the wines. It is also presenting the A similar amount of attention to detail Amoreau, Owner of Chateau le Puy. industrial hammered metal label bearing Lanson Vintage Collection, which Olivier is also given to the limited quantity There are also the attention grabbers the ‘City Spirit’ message,” commented de la Giraudière, Export Director Europe/ of cuvée Blaise-Albert, which is aged and showstoppers, such as Champagne Elodie Schaller, Champagne Nicolas Africa/Latin America, Lanson Interna- for 11 years and “bottled in handmade Nicolas Feuillatte’s (Red Village J18) City Feuillatte Spokesperson. tional Diffusion, explained proposes bottles with a personal number and then Spirit collection. “The collection includes Also deserving of attention are Distilleria vintage Champagnes going back to 1976. delivered in a luxurious box wrapped City Spirit Jeroboam Brut Réserve Bottega’s (Yellow Village A16) beautiful

12 – TFWA DAILY www.tfwa.com DOC-WDF-4000-12 39_40 Camel NYC.ai 1 19.10.12 14:58 liquor & tobacco supplement TFWA WORLD EXHIBITION tuesday 23 october 2012

18 Distilleria Bottega’s beautiful 18 19 bottlings include the Bottega Gold Eco-Leather edition.

19 Paul Sapin is showing and tasting the award-winning Chateau Blomac red from Minervois.

20 Tamir Bilegt, Senior Regional Export Manager, APU Joint Stock Company: “Our objective for 2012/13 is to launch Soyombo, Chinggis Khan and Arkhi Mongolian vodkas in the UK, US and global duty free markets.”

bottlings. Spokesperson Giovanni Savio Brands Europe. Grassl added that the The distribution game explained that, this year, the focus is on company is showcasing its new TRDF But however great a product is, a game Bottega Nero, Bottega Raspberry, and the Peroni Nastro Azzurro 6pk, which it first plan for further expanding its reach once Bottega Gold Eco-Leather edition. introduced in Dubai earlier this year. displayed at TFWA World Exhibition is Meanwhile, Paul Sapin (Blue Village H17) “The pack is very convenient for the required. Many exhibitors already have a is showcasing the core range of its wines, retailer as it easy to stack. Besides that, broader plan for where they would like to which are exclusive to travel retail, in both it is easy to grab and go for the shopper, see their brands distributed. “Our objec- 75cl and 18.75cl sizes. “In addition, I will since it has a very convenient handle; it tive for 2012/13 is to launch Soyombo, be showing and tasting the award-winning can be carried like a bag. On top of that, Chinggis Khan and Arkhi Mongolian Chateau Blomac red from Minervois,” it’s a closed pack, which prevents the vodkas in the UK, US and global duty free said Barry Geoghegan, Head of Global bottles from getting damaged or falling markets,” explained Tamir Bilegt, Senior Travel Retail at Paul Sapin, explaining that out. So, through and through, it is the Regional Export Manager, APU Joint the wine gained the coveted gold medal perfect travel retail pack,” Grassl said. Stock Company (Green Village L64). at Mundus Vini. “I will also be showing the Domaine Peiriere, also a gold medal winner and previous winner of ‘the best Chardonnay in Europe’,” he added. Giovanni Savio: “TFWA World Exhibition is the main Grain and interesting display for the duty free and travel On the beer side of things, SABMiller Brands Europe (Blue Village F14) is retail market. Our aim is to present exhibiting its focus brands: Peroni Distilleria Bottega as an Italian Nastro Azzurro, Grolsch Premium Lager, company with a worldwide Pilsner Urquell and Miller Genuine Draft. “Besides that, we will also support our distribution. Premium quality, elegant ‘specialties’: Tyskie, Lech and Amster- packaging and brand awareness are dam,” said Andreas Grassl, Business the key to our products”. Development Manager at SABMiller

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.com Our first two flavors, remixed in celebration of their 50th Anniversary.

01067_Stoli_REMIX_DPS478x331_1L.indd 1 26.09.12 16:25 .com Our first two flavors, remixed in celebration of their 50th Anniversary.

01067_Stoli_REMIX_DPS478x331_1L.indd 1 26.09.12 16:25 TFWA WORLD EXHIBITION tuesday 23 october 2012

Château du Tariquet’s (Yellow Village exclusives for a year before entering B28) Bas-Armagnacs and wines are domestic markets. available in France through 3,000 Patrón Spirits is showcasing the new clients in restaurants and retail, Patrón XO Cafe Dark Cocoa, which it as well as internationally in over recently introduced in the US. Not only 50 countries, but its aim now is “to is it the first brand extension for the continue expanding our distribution highly successful Patrón XO Cafe coffee also to the travel retail industry,” said liqueur line, but the very distinctive spirit Florence Boucheron, Export Manager combines high-quality Patrón Silver for Asia and Eastern Europe. tequila and the light essence of coffee Over at Barton & Guestier, the main with an extraordinary chocolate flavour goal is “to complete our distribution to create a unique and enjoyable ultra- network and introduce our new Barton premium liqueur. “Also, this year we & Guestier Passeport packaging, a introduced a duty free exclusive collect- range of 19 AOC wines coming from able tin package that isn’t available in the six of France major winegrowing domestic market,” added Cohen. regions,” commented Frebault. Over at Underberg (Red Village K19), the Distilleria Bottega’s Savio added: “TFWA team has been working on new gifting World Exhibition is the main display for and more event driven items, with a big the duty free and travel retail market. push behind the Underberg Octoberfest Our aim is to present Distilleria Bottega pack and Amarula gift box with two as an Italian company with a worldwide glasses, explained Andrea Baumgartner, distribution. Premium quality, elegant International Marketing Director at packaging and brand awareness are the Underberg. “We have also moved ahead key to our products.” with cask aged PITU products, which Meanwhile, for new exhibitors such as enhance our premium portfolio,” she Chateau le Puy, the best is yet to come added. These include: PITU Maturidado in the form of the new relationships and and PITU Especial, while ones to watch business deals that will be made. “We are certainly Underberg, XUXU, Asbach, are participating at TFWA World Exhibi- PITU, Schlumberger and Grasovka. tion for the first time, and we hope that Similarly, all of the Edrington brands, we will make the professionals coming historic though they may be, are being from all over the world discover our continually reinvented. The Macal- wine. We are looking for a real long-term lan has just launched the third in its partnership,” said Amoreau. limited edition series, while for the first time, there is a Highland Park product The necessity of reinvention matured exclusively in American Oak And for those that are seasoned show casks. “Snow Grouse has been specially aficionados, reinvention and keeping created to be served straight from the things interesting is the order of the day. freezer, challenging preconceptions Will Birkin, The Drambuie Liqueur Co’s about Scotch whisky and recruiting new (Riviera Village RF9) Regional Manager consumers to the category. By creat- for Global Travel, India, Middle East, ing excitement around the brands, we Africa & Asia, explained that each of engage the consumer, develop brand the company’s three premium SKUs – loyalty and boost sales to existing and Drambuie 15, Legacy and Jacobite – have new customers,” concluded Sleigh. been launched as global travel retail After all, the show must go on.

Underberg has been working on new gifting items and is showcasing the Amarula gift box with two glasses.

www.tfwa.com liquor & tobacco supplement TFWA WORLD EXHIBITION tuesday 23 october 2012

01 The importance of making a good first impression… and a second… and a third

You only get one chance to make a good first impression. Rumours are rife that the end could be in sight for on-pack branding on cigarettes and other tobacco products. But what would such changes mean for the industry? And how are tobacco brands finding ways to thrive? Cahir McDaid canvassed some of those participating at TFWA World Exhibition.

01 British American Tobacco’s convertible cigarettes Back in August, Australia’s highest range and other travel retail exclusive it is possible that they would delay their give consumers the option of a regular tobacco taste court upheld a new government law products. The convertible cigarette is tobacco purchase to their destination or or a fresher one, powered by a simple click. on mandatory packaging for cigarettes the biggest cigarette innovation in recent transit airport, thus depriving the duty 02 Karelia’s Omé is available in four versions: that removes brand colours and logos years and gives BAT consumers a choice: free retailer of those sales.” Regular, Yellow, Menthol and White. from packaging. The new rules are they can enjoy a regular tobacco taste Eaton added that, at TFWA World Exhibi- scheduled to be implemented from 1 or a fresher one, powered by a simple tion, BAT’s objective is to demonstrate its December. The law requires cigarettes click. With regards to the packaging leadership in the tobacco category and 02 to be sold in olive green packets, with debate, Darren Eaton, Head of Trade at how it has delivered against its vision. graphic images warning of the conse- BAT International, said: “No law has yet “We will achieve this by demonstrating quences of smoking. been passed in the UK banning branding that BAT International understands the on cigarette packs. The introduction of adult tobacco consumer, the channel and In the UK, a nationwide consultation on so-called ‘plain packaging’ could poten- customer needs within the category; BAT government plans to introduce manda- tially have a number of negative implica- International successfully delivered in tory plain packaging has taken place. The tions for duty free retailers. For example, the past and we plan to continue this in proposal could mean information about in the duty free environment, where the future,” he commented. individual brands being removed from there are frequently language barriers cigarette packets, with just the name between staff and consumers, visible Distinctive packaging and warning visible. It could mean every branding is critical to help consumers Beautiful, new packaging is key to sign of a brand’s individuality, including find their products.” Protégé International’s (Red Village K12) their logo and colour, being replaced by He continued: “These consumers are also product launches at this year’s TFWA standard packaging. often under time pressure to locate and World Exhibition, which highlights the At this year’s TFWA World Exhibition, purchase their goods. ‘Plain packaging’ importance of brands standing out in the British American Tobacco (BAT) (Bay would inevitably hinder tobacco consum- marketplace. Distinctive artwork focus- Village Bay Terrace 1) is displaying the ers in their search for products and slow ing on ‘The Big Apple’ is a prevalent with success stories it has enjoyed in the down transaction times. Furthermore, its Fender products. Fender’s After Dark last year. These include its convertible as passengers are known to walk away will be available in two variations. After cigarettes, its additive-free tobacco from queues of even two or three people, Dark ‘More Than Night’ is presented in

20 – TFWA DAILY www.tfwa.com We seek nothing but perfection

Premiering at the TFWA World Exhibition, Marine Village, Foyer 1A

Please drink responsibly www.remy-cointreau.com For Bernadette Langlais, Cointreau’s Master Distiller, the search for perfection is nothing but doing her job as an Artisan. Nothing but the careful selection of the best orange peels from multiple origins, rich in essential oils. Nothing but the secret blend of sweet and bitter ; fresh and dried orange peels she loads into her alambics. Nothing but mastering the distillation to extract the heart. Nothing but the savoir-faire passed down through generations. Nothing but perfection. TFWA WORLD EXHIBITION tuesday 23 october 2012 liquor & tobacco supplement

high gloss black with a white graphic corporate philosophy and values that of New York and After Dark ‘White Tie’ Santa Fe Natural Tobacco Company has protÉge: is a Lights variant. Its packaging is been committed to since it was founded: “Our packaging has a truly completely reversed in bright white, with the passion for pure tobacco, a life in the cityscape in black. After Hours is harmony with nature and respect for unique and premium feel. Within marketed as a smooth, full-flavoured US other people. With regards to the poten- the increasing legislative blend tobacco. Its packaging features the tial bans, Koen van Vaerenbergh, Inter- New York skyline in pure chrome foil set national Business Manager Global Travel restraints, the brand name is in sunset coloured shapes of purples, Retail, Scandinavian Tobacco Group, said: very important.” pinks and light blues. “We are aware of all the bans in several After Hours Silhouettes is a US blend parts of the world. The question is not cigarette, produced in low tar and ‘will travel retail be affected by some of ultra low tar variants. It is available the bans?’ but ‘when will travel retail be in King Size and Slims packaging and affected?’ It is a concern.” 04 the packaging features a monochrome Is there a way to work around any poten- view of New York in tones of grey on tial difficulties by focusing on other areas white packaging. High Roller is a King of your business? Agio Cigars (Yellow Size cigarette produced in both US and Village H49) seems to think so. Its objec- Virginia blends. tive at this year’s TFWA World Exhibition A spokesperson for Protégé commented: is to meet with its partners and present “Our packaging has a truly unique and its latest innovations, but the focus on premium feel. Within the increasing the necessity of great presentation still legislative restraints, the brand name is lingers. A spokesperson for Agio Cigars very important. Fender Tobacco’s brand commented: “For 2012 as a whole, our names are evocative and memorable – a aim is to tempt consumers to try one vital draw for consumers.” of our popular cigar brands – Agio Tip, In relation to concerns over the banning of Mehari’s, Panter, and Balmoral – by branding on packaging, the spokesperson offering them convenient travel retail continued: “It seems inevitable that exclusive packs. For our customers, the legislation will become more restrictive travel retail and duty free operators, we all over the world. This is a very short- are preparing innovative concepts to term view of the realities of the market. If improve the presentation and visibility of all packaging looks the same, just exactly our category in their shops. Innovation is how will governments propose to act of key importance for us in travel retail. against smuggling and counterfeiting?” The redesign of our Panter line and the So far that question has gone new Panter travel retail packs are an unanswered. Scandinavian Tobacco example of how we would like to engage Group (Blue Village D10) shares the consumers to buy the Panter cigarillos, concerns of many. It points out that some logos stand for an entire philosophy. At this year’s TFWA World Exhibition, 03 Scandinavian Tobacco Group is showcasing the Natural American Spirit brand at TFWA World Scandinavian Tobacco Group will be Exhibition. Natural American Spirit features natural, implementing Santa Fe’s products pure tobacco without preservatives, flavouring and (American Spirit). Even today, the wetting agents or flavour enhancers. smoking Indian chief on the Natural 04 Protégé International’s After Dark More Than American Spirit packs is not just a Night is beautifully packaged and evokes feelings of brand logo, but stands for an authentic sophistication with its dramatic New York skyline.

www.tfwa.com TFWA DAILY – 23 liquor & tobacco supplement TFWA WORLD EXHIBITION tuesday 23 october 2012

At TFWA World Exhibition, Agio agio: Cigars is presenting its restyled Panter “For 2012 as a Travel Retail Exclusive packs. whole, our aim is The new packs are designed to to tempt strengthen the communication consumers to of brand values, thereby improving try one of our the overall value of popular cigar the pack. brands – Agio Tip, Mehari’s, Panter, and Balmoral – by offering them convenient travel retail exclusive packs”.

as a gift item or for their own use. We Cohiba is an exclusive size for the brand, Ana Lopez, Habanos SA Operational Innovation and expect a further growth in travel retail and it will incorporate a new Cohiba Marketing Director, explained: “This in-store experience in general because of more focus and brand design, and a new tube. There ongoing emphasis sees us give particular Imperial Tobacco (Golden Village GO6) is attention and our novelties.” will be a new launch specifically for attention to the development of special introducing its new product lines at TFWA Packaging design is key for Habanos (Bay the duty free and travel retail segment products for exclusive sale within the World Exhibition, including Davidoff iD, as Village Bay 23) too. This year, Habanos is called Seleccion Petit Robustos. Travel channel. The new items resulting from well as Montecristo. Jennifer Thanscheidt, presenting its main new launches, start- retail remains one of the most important this process need to take account of Corporate Affairs Manager Global Duty ing with Cohiba Piramides Extra, the first channels for the distribution and sale of consumer trends and to deliver original, Free, Imperial Tobacco, said: “Tobacco Figurado – tapered at one end – to stay Habanos globally, accounting for around beautiful and practical packaging, as well remains a key driver of footfall within duty in the permanent Cohiba range. This new a third of Habanos’ total worldwide sales. as a good correlation between quality free, but within an increasingly diverse and price. At TFWA World Exhibition this travel retail offer. Innovation is critical year, we have a new release created to meeting changing consumer needs exclusively for the duty free and travel and the demands of modern travellers, retail channel. We are introducing the but also to maintain healthy competition Selección Petit Robustos presented in an within the category. As such, innova- elegant travel retail case: an exclusive tion is crucial for creating orientation product of just 5,000 boxes that we hope and in-store experience within all catego- will become a valuable and special gift ries. The key, we believe, is to ensure that appreciated by Habanos enthusiasts. the category – and brands within it – are The case contains 10 Petit Robustos, and displayed and merchandised to the best the selection includes five of the most effect in the available space, so that the prestigious Habanos brands: Cohiba, traveller is able to choose between differ- Montecristo, Romeo y Julieta, Partagás ent brands. We see it as vital for building and H.Upmann. our core brands Davidoff and Gauloises in

Habanos is showcasing the travel retail exclusive Selección Petit Robustos, which is presented in an elegant travel retail case. It is an exclusive product limited to just 5,000 boxes.

www.tfwa.com liquor & tobacco supplement TFWA WORLD EXHIBITION tuesday 23 october 2012

05 international markets.” To achieve this, it is essential - as Thanscheidt emphasised – that the Thanscheidt: traveller is able to choose easily between “Imperial Tobacco has an exceptionally strong brand different brands. A ban on branding on packaging would render this much more portfolio featuring the globally popular Davidoff, difficult, especially given the nuances Gauloises and West, as well as many regional and slight differences in appearances within brands. Thanscheidt explained that favourites. We have successfully kept these brands consumers want attractive packaging; in up-to-date and relevant for consumers.” fact, they expect it. “Special editions are a key element for developing strategic brands such as Davidoff and Gauloises. Travellers are increasingly looking for set our products apart from those of our and the Asia specific Supremes varieties. products are legal, consumers want exclusive product presentation in duty competitors and through exciting in-store “Imperial Tobacco has an exceptionally the opportunity to easily identify and free and we need to meet those expecta- concepts – encouraging up-trading and strong brand portfolio featuring the purchase their preferred brand. This tions,” she said. “Looking ahead after brand-switching. For example, in 2012 we globally popular Davidoff, Gauloises is true for personal use and, perhaps two economically challenging years for created an exclusive Davidoff Duty Free and West, as well as many regional more pertinently, for buying products the travel industry in general, passenger ‘Year of the Dragon’ offer. An elegant, favourites. We have successfully kept as gifts for friends and loved ones. How traffic and spending is now back on an sophisticated dragon motif is printed these brands up-to-date and relevant for many customers have spotted a design upward trend – this is good news for all both on a special 200 special edition consumers,” commented Thanscheidt. or packaging they like the look of only of us. We will continue to innovate with carton and the individual packs within Travellers are generally looking for innova- to be introduced to a new product that special duty free editions and offers that it, available for Davidoff Classic, Lights tive products and special editions that they then fall in love with? They may not they cannot buy on the domestic market remember the name, but they are likely and which are distinctly different from the to remember the branding or packaging domestic version of the same product. next time they are passing through duty 06 These special and seasonal editions are free. That is why it is crucial that brands important for all duty free categories, are allowed to make a memorable first including tobacco products. Following the impression, and a second and a third… success of the ‘Year of the Dragon’ offer, in 2013 Imperial Tobacco will introduce a 05 Imperial Tobacco is showcasing Davidoff iD – the new Davidoff limited edition – the ‘Snake new premium cigarette born from Imperial Tobacco’s Edition’. “These exclusive presentations luxury brand family Davidoff. The Davidoff iD range give us the possibility to highlight the brand includes two different pack formats: a regular King Size format and the innovative ‘Touch format’, which to existing customers and also duty free glides open with an easy flick of a finger. shoppers that may switch from another brand,” added Thanscheidt. 06 The existing George Karelias and Sons (Bay Village As BAT’s Eaton pointed out, no law Bay 6) Roll Your Own tobacco brand’s 25gr. format has been joined by a new 20 gr. format, and has also has yet been passed in the UK banning been further enhanced by the introduction of a new branding on cigarette packaging. And lighter variant called George Karelias and Sons RYO who would benefit from such a law? Smoother Taste, also available in 25gr. and 20gr. The view within the industry is that the formats. At the same time, complementing both of these brands is the launch of Karelia’s very own main benefactors would be smugglers rolling papers called George Karelias and Sons Quality and counterfeiters. As long as tobacco Cigarette Paper.

26 – TFWA DAILY www.tfwa.com

TFWA WORLD EXHIBITION tuesday 23 october 2012 liquor & tobacco supplement

harmonious mouth. Wonderful It is available in a tube-shaped pack, or in a twin gift pack together with a bottle wines of Le Chardonnay de Chardonnay, Stylish Champagne which is also being presented. The 100% Chardonnay has a shiny pale Rémy Cointreau is presenting the Among the latest products being gold colour with green shades, and an relaunched Champagne Charles presented on the Bouchard Père & intense nose, developing flavours of Heidsieck this week in Cannes. Fils stand is the Bourgogne Pinot flowers and white fruit combined with a The famous Champagne, renowned among Noir Réserve. The new pinot noir has very light touch of oak. connoisseurs for over 160 years, has been a nice ruby colour with light brown As well as being available as part of the reinvented with a contemporary twist. shades and boasts a very perfumed twin gift pack, it is also available alone The prestigious French brand has been bouquet unveiling flavours of red in a tube-shaped pack. completely repositioned. Its Brut Réserve fruit entwined with notes of under- and Rosé Réserve cuvees have been growth. It has a fruity, delicate and Red Village J3 reblended and encased in elegant bottles, which are presented in fashionable gift boxes that pay homage to the elegance and creativity for which the brand is known. The new style Champagne Charles Heidsieck was launched in travel retail exclusively by Aelia for a two-month period on 1 October at Paris-Charles de Gaulle, Paris Orly, Nice, Lyon and London City airports with dedicated window displays and tastefully themed merchan- dising materials. The high standards set by Charles-Camille Heidsieck, founder of the company, have been retained in the ageing of the wines for 36 months, rather than the 15 months required by law, at 10 degrees in chalk cellars some 20 metres below ground.

Marine Village Foyer 1A TFWA WORLD EXHIBITION tuesday 23 october 2012

in a compact, leather-look duty free box. Superb Each box contains five tins of 10 mini premium cigarillos that can be easily cigars removed by a handy ribbon. The brand new and exclusive concept is being presented here in Cannes ahead of its launch into J.Cortès – the family-owned Belgian duty free stores worldwide. cigar producer – is again exhibiting The latest launches fit in perfectly at TFWA World Exhibition, where the with the J.Cortès philosophy, company is presenting another innova- which is based on three impor- tion for the duty free and travel retail tant principles: specialisation, tobacco market. innovation and experience. The new launches are the Mini and Dominican Mini cigar, which are presented Marine Village S6

Excellent Armagnac

MG Cellars is presenting Chabot 38 Years Old at this year’s show. The debonair Armagnac has been delicately blended by the Cellar Master from vintages secured in the oldest reserves of Chabot. Round in the palate, it is a perfect balance between the aged oak and dried fruit aromas. The Chabot 38 Years Old has a very long and soft finish with hints of orange peel and the light fumes of a cigar box. It has been produced in strict accordance with the regula- tions laid out by the Bureau National Interprofessionnel de l’Armagnac, which guarantees that every drop of Armagnac contained in the decanter is MEET US AT TFWA CANNES 2012 38-years-old and older. Riviera YELLOW VILLAGE / BOOTH G54 Village RF15

First Blending Company, Starlaw Road, Bathgate, SCOTLAND • Export Offices : LA MARTINIQUAISE • [email protected] www.tfwa.com

“The fast paced world that we live in is ever changing. We believe that in order to better understand and respond to these constant changes, innovation is crucial. British American Tobacco understands the needs of today's adult smokers and has thus responded with a fresh, new concept: the capsule cigarette. The capsule is the biggest cigarette innovation in recent years and, in this, BAT is leading the way. Our consumers have a choice: they can enjoy a regular tobacco taste or a fresher one, powered by a simple click. We never cease to introduce new ideas to better fulﬁll the demand of adult smokers and can promise new capsule experiences in the near future.”

STEFANO MARIOTTI General Manager British American Tobacco International

Available in selected travel retail markets For Tobacco Trade Use Only