Liquor & Tobacco
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TFWA WORLD EXHIBITION 2012 LIQUOR & TOBACCO SUPPLEMENT The Balvenie® Handcrafted to be enjoyed responsibly. 9493_CANNES_DAILIES_228X331_V1.indd 1 19/10/2012 19:45 TFWA WORLD EXHIBITION TUESDAY 23 OCTOBER 2012 LIQUOR & TOBACCO SUPPLEMENT 01 03 02 01 The Patrón Spirits Company is exhibiting its entire portfolio of ultra-premium spirits – Patrón tequilas and liqueurs, Ultimat vodka, and Pyrat rum. 02 As part of Maxxium Travel Retail’s innovation drive for bourbon brand Jim Beam, it launched Devil’s Cut in April. 03 Brown-Forman is showcasing its entire portfolio at TFWA World Exhibition, including DRINKS: premium American whiskey, vodka, tequila and liqueurs. 04 Matthew Hodges, Rémy Cointreau’s Marketing and Business Development Director – GTR: “We have news across every brand, SHOW from limited editions on Rémy Martin, St Rémy and Cointreau, a new expression on Russian Standard Gold, as well as the new Piper AND TELL Heidsieck range.” Both well-known and the newly-introduced drinks brands shine from the aisles at this year’s show. Jessica Harvey identifies some crucial ‘ones to watch’. The myriad of drinks companies exhib- will attract consumer pull, and increase tequila and liqueurs,” explained Tim iting at TFWA World Exhibition this year their profits. And of course, Cannes Young, Brown-Forman Marketing 04 serves to remind that this is certainly also presents an important opportunity Manager for Global Travel Retail. the place to see and be seen. to meet with our existing partners and For 2012/13, Rémy Cointreau Global friends, and thank them personally Travel Retail (Marine Village Foyer 1A) “The show is, without a doubt, a unique for their support and confidence in remains as committed as ever to the opportunity to meet our customers in our brands,” commented Greg Cohen, travel retail channel and will also be a different atmosphere, to present and Director of Corporate Communications displaying its full line-up. “These range introduce our new references, products, at The Patrón Spirits Company (Green from the categories in which traditionally qualities as well as our marketing Village H36). “We will be exhibiting our we have not been so active, such as rum, activities for the following year,” said entire portfolio of ultra-premium spirits as well as markets that are still enjoying Myriam Renard, Export Sales Manager – Patrón tequilas and liqueurs, Ultimat rapid growth, such as Latin America and for Vranken-Pommery Monopole (Red vodka, and Pyrat rum.” Eastern Europe,” said Rémy Cointreau’s Village H22). Marketing and Business Development The show is an important catalyst that IN THE SPIRIT OF THINGS Director – GTR, Matthew Hodges. “We helps businesses grow, as well as Brown-Forman (Green Village have news across every brand, from supporting the global journey for new M70) will be showcasing its entire limited editions on Rémy Martin, St flavours and drinks recipes. “Our goal portfolio at TFWA World Exhibition. Rémy and Cointreau, a new expression in Cannes is to meet with prospective “This will include premium brands on Russian Standard Gold, as well as the new customers and prove to them how in all of the spirits categories we new Piper Heidsieck range.” and why a luxury white spirit like Patrón operate in: American whiskey, vodka, Indeed, there are exciting displays and www.tfwa.com TFWA DAILY – 3 TFWA WORLD EXHIBITION TUESDAY 23 OCTOBER 2012 LIQUOR & TOBACCO SUPPLEMENT launches to be seen among many within launch of Red Stag by Jim Beam last was launched three years ago. The new 05 International Beverage is undertaking a series the spirits category. Maxxium Travel year and most recently Devil’s Cut in packaging features a new ice-effect, of premium and super Retail (MTR) (Green Village M53) reveals April, demonstrating MTR’s commit- designed to strengthen the chill message premium launches for its that, to build on the brand’s strength and ment to growing the portfolio and, in for consumers. single malt Scotch whisky success in travel retail in recent years, it particular, the bourbon category in “The Black Grouse Alpha Edition will be brands. Highland Single Malt Scotch Whisky anCnoc is introducing an exclusive travel retail general. But that is not the only brown displayed alongside The Famous Grouse is unveiling its first Peter range for Courvoisier to be showcased spirit for which MTR has plans. In family and we will also feature the Cutty Arkle limited edition travel for the first time at TFWA World Exhibi- terms of Islay malt whisky Laphroaig, Sark collection, which is enjoying rapid retail exclusive. tion. “Designed specifically for this the company will unveil two additional growth as we extend its presence,” 06 Frank Quinones, Global market, the range matches the premium exclusive expressions to sit alongside added Edrington Area Director Steven Director of Botran Aged requirements of the travelling consumer Laphroaig PX Cask, which was launched Sleigh. “We will show the new Highland Rums: “Our ‘ones to watch’ who constantly seeks out new products. exclusively into travel retail this year. Park Vintages 1991 and 2001, which without a doubt are both flagship products – Botran The liquid itself is exceptional and The new range will be available amongst are subtly different from the previous Reserva and Botran Solera exclusive to travel retail and the design of select customers, including World Duty vintages on account of the proportions – but with a close eye on the the packaging is luxurious to reflect the Free and Heinemann. “From a European of American and European first fill casks new limited edition rum that house of Courvoisier,” explained Mariska perspective, key highlights within the that are used in their ageing. The Macal- will be launched.” van Beukering, Marketing Manager, Edrington portfolio this year are focused lan collection on display will include 07 Key highlights within the Maxxium Travel Retail. on Highland Park, The Famous Grouse The Macallan 1824 Collection Limited Edrington portfolio this year As part of MTR’s innovation drive for and Brugal,” said van Beukering. Release MMXII, the third in this exclusive are focused on Highland bourbon brand Jim Beam, TFWA World For The Famous Grouse, MTR is exhibit- series, and also The Macallan Masters of Park, The Famous Grouse and Brugal. Exhibition marks the official launch ing an updated bottle for its grain-based Photography – Annie Leibovitz Edition.” of Jim Beam Honey. This follows the blended whisky Snow Grouse, which On the rum side of things, Brugal STEVEN SLEIGH “ThE BLACK GroUSE ALPha EdiTioN wiLL BE diSPLAYED ALONGSidE ThE FAMOUS GroUSE faMILY AND WE wiLL ALSO FEATURE THE CUTTY SarK COLLECTioN, whiCH IS ENJOYING raPid growTH AS WE EXTEND ITS PRESENCE”. 07 06 05 www.tfwa.com TFWA DAILY – 5 LIQUOR & TOBACCO SUPPLEMENT TFWA WORLD EXHIBITION TUESDAY 23 OCTOBER 2012 1888, which was previewed in Newcomers are not fazed by the this year,” explained Polina Muzychenko, 10 March, will be on display, with a competition. Frank Quinones, Global Brand Manager for Beluga Vodka. new release being unveiled. Director of Botran Aged Rums (Yellow Pernod Ricard (Bay Village Bay 4), Meanwhile, this year International Village G45), explained that despite meanwhile, is displaying its Jameson Beverage (Marine Village S2) is being a relatively new brand, it is already Great Urban Escapes bottle, which is undertaking a series of premium and experiencing positive results. “Our adorned with logos and emblems from super premium launches for its single ‘ones to watch’ without a doubt are both the top districts of seven cities across the malt Scotch whisky brands – anCnoc, flagship products – Botran Reserva and world. While Absolut Unique – the new Speyburn, Old Pulteney and Balblair. Botran Solera – but with a close eye on limited-edition individually-designed and Highland Single Malt Scotch Whisky the new limited edition rum that will be numbered colourful and vibrant Absolut anCnoc unveils its first Peter Arkle launched,” he said. bottles, which were launched throughout limited edition travel retail exclusive, H. Mounier (Red Village K21) is launch- the global travel retail last month, are which shows Arkle’s distinctive illustra- ing its Prince Hubert de Polignac also being presented. tions that take inspiration from the Extra Cognac, which is presented in a Bacardi Global Travel Retail (Bay Village leather suitcase of a global traveller. gold and black box adorned with the Bay 21) is celebrating the 150th anniver- International Beverage is also showcas- company crest. “This new Extra Cognac sary of Bacardi rum, and is still innovating ing the redesign for Speyburn’s 25 Year is offered in a gracefully rounded with two high-profile product launches: Old Highland Single Malt Scotch Whisky, decanter that jealously guards this Bombay Sapphire East and Grey Goose previously named Speyburn Solera. Also Grande Champagne Cognac within,” Cherry Noir. “Bombay Sapphire East being presented are a new Old Pulteney commented Gaëlle Poton de Xaintrailles, pays homage to the exotic flavours of Single Malt Scotch Whisky expression, Spokesperson for H. Mounier. Asia with the addition of two new botani- alongside a few vintages of Highland There is a lot more going on in the world cals – Thai lemongrass and Vietnamese single malt Scotch whisky Balblair of spirits from a more modern perspec- black peppercorn – so it made sense to 08 Pernod Ricard is displaying its and Scottish small batch gin Caorunn. tive too. Beluga Vodka (Yellow Village bring a flavour of the East to our airport Jameson Great Urban Escapes bottle, which is adorned with logos and “Blended Scotch whiskies from Hankey E41) is exhibiting its full range of Beluga promotions,” said Aude Rocourt, Regional emblems from the top districts of seven Bannister, MacArthur’s and Catto’s will products, including the popular Beluga Director - North and South Europe, cities across the world. also be featured alongside Phraya, a Noble and the ultra-premium Beluga Bacardi Global Travel Retail.