AMERICAN TRUCK HISTORICAL SOCIETY

Exhibitor Packet

ILLINOIS STATE FAIRGROUNDS MAY 28-30, 2020 WELCOME to the American Truck Historical Society’s 2020 National Convention & Truck Show

Join ATHS at the Illinois State Fairgrounds in beautiful Springfield, IL for our annual National Convention & Truck Show, May 28 - 30, 2020. Each year, nearly 10,000 people kick off their summer with us. With more than 1,000 trucks and trailers on display and high-demand industry presentations, we draw locals and world travelers alike. And YOUR BUSINESS could be there too!

Don’t miss this unique opportunity to get your business in front of this highly-focused and targeted audience.

THE WORLD’S LARGEST ANTIQUE TRUCK SHOW 1 EXHIBITOR OVERVIEW ATHS National Convention & Truck Show

Our Usual Crowd Original equipment manufacturers Transportation associations Truck dealerships Antique vehicle groups After-market parts suppliers Tool companies Chrome shops Refinishing companies Polish and finish suppliers Paint shops Truck model companies Tire companies Truck associations AND YOU!

Why Exhibit with ATHS?

Numerous truck fleet and company owners proudly display their trucks and attend our annual show Exposure to more than 1,000 dedicated ATHS members who are currently restoring or plan to restore an antique truck ATHS members are passionate about the preservation of trucks and trucking history Access to a unique and targeted market of trucking enthusiasts National & international exposure for your company’s brand Attendees come from across the U.S., Canada, and even travel from Europe, New Zealand, and Australia 2 EXHIBITOR OVERVIEW ATHS National Convention & Truck Show

Past Exhibitors 10-4 Magazine Allied Oil & Tire Company Alumi-Tank Big Rig Polishing Supplies Brattain International Trucks Cherokee Truck Tires Chrome Shop Mafia/4State Trucks Cummins Inc. Diesel Injection Service Fleet Pride Truck & Trailer Parts Galloway Enterprises Hagerty Insurance Heavy Truck Parts Iowa 80 Group, Inc. Iowa Motor Truck Association JR’s Freight Services, Inc Large Car Magazine Loggers World/Log Trucker Manistee Trading Company McCoy Freightliner Mercer Transportation MHC Kenworth Midwest Peterbilt Group Mini Chrome Shop Ms. Carita Safe Truck OOIDA Outlaw Garage Kustoms Rush Truck Centers Showstopper Wax Tech-Bond Solutions Vander Haag’s Inc Women in Trucking ... AND MANY MORE

See our full list of past exhibitors at www.ATHS.org/2020Convention 3 FLOOR PLANS ATHS National Convention & Truck Show

Vendor Balcony - Inside EastExhibition Building

Stage 100 101 102 103 104 105 106 107

Stairs Stairs 210 209 206 205 201202 211 208 207 204 203 200 400 300 401 301 503 502 501 500 302 402 303 403 304 404 305 405 306 406 307 407 Stairs Stairs

South North Stairs Stairs 408 308 409 309 410 310 411 311 412 312 413 313 504 505 Stairs 507506 414 314 415 THE EXHIBITION 315 BUILDING 609 604 605 Elevator 608 612 HAS WOOD Stairs 601 603 606 607 610 Stairs 602 611 FLOORING IN THE 700 701 702 703 704 705 706 707 708 BALCONY

West 4 FLOOR PLANS ATHS National Convention & Truck Show

Vendor Tent - Outside

O T 2020

301 302 303 304 305 306 307 308 E B B E I A 309 Exposition Building Back Exit 310 (to Indoor Vendor Area) 311 312 Outdoor Vendor Tents (20x20 spaces) 313 314 315 WE’LL MAKE IT EASY 316 ADDITIONAL FURNITURE, DRAPE, AND SHIPPING WILL BE AVAILABLE 5 EXHIBIT DETAILS ATHS National Convention & Truck Show

Amenities Provided Indoor booths only 10’ pipe and drape backdrop and 3’ pipe and drape dividers 11x17 ID sign All Booths 1 - 8’ table 2 chairs 2 exhibitor passes Ad discount in Wheels of Time Booth Pricing INDOOR 10x10 $400 10x20 $700 10x30 $1000 OUTDOOR EXHIBIT ONLY 20x20 $600 BOOTHS SWAP MEET AREA $125 70% OFF TRACTOR TRAILER $1100

“Really fantastic quote from a vendor about how amazing we are! Because we are.” -Raving Fan CEO Of BIG CORP 6 FOR YOUR INFO ATHS National Convention & Truck Show

Key Dates Hall Hours Tuesday, December 31, 2019 Wednesday, May 27, 2020 Early bird discount deadline Move-in 8:00 a.m. - 5:00 p.m. Friday, April 17, 2020 Exhibitor registration deadline Thursday, May 28, 2020 8:00 a.m. - 5:00 p.m. Wednesday, May 27, 2020 Exhibitor move-in Friday, May 29, 2020 8:00 a.m. - 5:00 p.m. Thursday, May 28 - Saturday, May 30, 2020 Saturday, May 30, 2020 Exhibit open 8:00 a.m. - 4:00 p.m. Move-out Saturday, May 30, 2020 4:00 a.m. - 6:00 p.m. Exhibitor move-out 7 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show

It’s a WIN-WIN Your sponsorship allows ATHS to bring these wonderful old trucks to thousands of happy spectators each year. Not only do you get some great benefits, but you can also feel good knowing your sponsorship dollars support the mission of ATHS, to preserve the history of the trucks, the trucking industry, and its pioneers.

Class 5 - $2500 Copy of Showtime Two tickets to the ATHS Awards Banquet 5% discount on advertising in Wheels of Time and on ATHS.org Advertisement on the ATHS Facebook page Small corporate logo on Convention material ¼ page ad in Truck Show Program, Showtime, and two issues of Wheels of Time Insert of choice in truckers goodie bag Small logo on Sponsor Banner at show 25% discount on exhibitor booth Two Convention Registrations

Class 6 - $5000 Copy of Showtime Four tickets to the ATHS Awards Banquet 7% discount on advertising in Wheels of Time & on ATHS.org Advertisement on the ATHS Facebook page Small corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time, as a contributor to ATHS ¼ page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Small logo on Sponsor Banner at show 30% discount on exhibitor booth Two Convention Registrations

ATHS is a 501(c)3 Non-profit organization. Donations also welcome. 8 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show

Still Winning Class 7 - $10,000 Copy of Showtime Six tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Gold Sponsor 10% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Medium corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS 1/2 page ad in Truck Show Program,Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Medium logo on Sponsor Banner at show 10x10 exhibitor booth Four additional Convention Registrations

Class 8 - $15,000 Copy of Showtime Eight tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Platinum Sponsor 12% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Medium corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS 1/2 page ad in Truck Show Program,Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Medium logo on Sponsor Banner at show 10x10 exhibitor booth Six additional Convention Registrations SOMETHING FOR EVERY BUDGET 9 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show

Such Winning Class 9 $20,000 Copy of Showtime Ten tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Diamond Sponsor 15% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Presenting corporate logo on ATHS Convention material Rotating banner ad on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS Full page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Presenting logo on Sponsor Banner at show 10x10 exhibitor booth Eight additional Convention Registrations ALREADY SOLD Chrome & Elegance Event Sponsorships Lanyard Sponsor - $1,000 Your logo on the Convention lanyards

Sidewalk Clings - $1,000 Your choice of two color logo and print on clings placed on the sidewalk outside the host hotel

Speakers Sponsor - $500 Be the presenting sponsor for our speaker program. Name listed as sponsor on all printed material referencing the speakers and acknowledgment at the beginning of each speaker session 10 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show

Opening Reception Sponsor - $2500 Sponsor the Opening Reception of the show. Logo on material in reference to the reception as well as logo placement around the room of the reception Awards Dinner - $5000 (exclusive) Be the exclusive sponsor of the ATHS Awards Dinner. Prominent logo at the dinner and during the presentations as well as on all printed material referencing the dinner Auction - $1000 Sponsor the ATHS auction featuring antique trucks and trucking memorabilia. Prominent logo at the auction, recognition from auctioneer and name and/or logo on all printed material referencing the auction Refueling Station Sponsor - $2500 Sponsor our refueling station for our spectators. Prominent logo sign on tents used on show grounds for shade, shelter and water refreshment Event Program Advertisements - $500-$1000 Put your company ad in the Event Program handed out to all attendees (approx. 10,000). 11 RULES & REGULATIONS ATHS National Convention & Truck Show REMEMBER TO HAVE FUN

By applying for exhibit space, your company agrees to comply with all 7. SECURITY rules and regulations outlined below, and further agrees to abide by Security will be provided on a 24-hour basis by exhibit management the decision of ATHS’ exhibit management with respect to interpreta- during the show, beginning on the day of setup until tear down. tion of these rules. However, each exhibitor should make provisions to safeguard his/her All representatives attending the convention/truck show are aware of goods from the time they are placed in the booth until the time they and adhere to these rules. are removed. ATHS will not be responsible for loss or damage due 1. PAYMENT to any cause. All exhibitors must wear the official exhibitor’s name badge for admission to, and while in, the exhibit hall. Full payment of exhibit fees or sponsorship is required with this contract. Please make checks payable to: American Truck Historical So- 9. USE OF EXHIBIT SPACE ciety, and send to PO BOX 901611, Kansas City, Missouri, 64190-1611. Exhibitors agree not to assign or sublet any space allotted to them 2. EXHIBIT REPRESENTATIVES without written consent of exhibit management, nor to display or advertise goods other than those manufactured or carried by them in See registration form for exhibitor badges and exhibit registration the regular course of business. Items not intended for family viewing information. Each additional exhibitor badge is $25. are not allowed. Exhibit Only spaces are for any displays of memora- 3. ASSIGNMENT OF SPACE bilia or other such exhibits not intended to generate sales or leads for Booths will be assigned by exhibit management, who reserves the future sales. right to transfer assignments when such action is deemed to be in 10. COMPLIANCE the best interest of the total exhibit effort. Every effort will be made All pertinent fire codes, laws, ordinances and regulations pertaining to respect the exhibitors’ space choices whenever possible, but the to health, fire prevention and public safety shall be strictly obeyed. exhibit management’s decision shall be final. All merchandise, chairs and other equipment must remain within the 4. ELIGIBLE EXHIBITS marked boundaries of the booth. Exhibit management reserves the right to determine the eligibility of 11. RELEASE AND HOLD HARMLESS any company or product for inclusion in the exhibition. AGREEMENT: By signing this registration form, the exhibitor agrees 5. CANCELLATIONS to fully and finally, release and hold harmless both ATHS, its agents, If exhibit space is canceled before Friday, April 10, 2019 50% of the and employees, and the Landlord of the venue, and its agents and exhibit fee will be held as a cancellation fee. If the exhibit space is employees, from any and all liability for all claims of every nature canceled after Friday, April 10, 2019, the exhibitor will be charged and kinds whatsoever, including death, personal injury, loss, theft the entire exhibit fee inclusive of add-ons. All company logos must or damages to personal property, whether or not caused by ATHS or be received no later than Friday, April 10, 2019, to be included in the Landlord’s own negligence of their agents and employees. on-site program flier. 6. NO DISMANTLING WILL BE PERMITTED BEFORE CLOSING TIME No exhibitor shall have the right, prior to closing of the exhibition, to pack or remove articles in exhibit without written permission from exhibit management. 11 SALES TAX ATHS National Convention & Truck Show INFORMATION FROM ILLINOIS

Must I register with the Department of Revenue if I sell items only If I am registered, why must I sometimes pay tax at an event at these special events? instead of when I file my Form ST-1? Yes. All Illinois business taxpayers, whether they are Illinois residents or Collecting tax at an event ensures that the local government where the not, must register with us for each tax type that they will collect or for event is held receives the money that is due them. The following example any tax they are required to pay. Failing to do so is a criminal offense. You illustrates this: may register in advance by contacting us at 217 785-3707. If you routinely If you are a registered retailer who owns a craft shop in the city of Bloom- travel to special events throughout the year or if you travel to one or ington and you travel to Springfield for an arts and crafts fair, the sales tax more events on an annual basis, you must register with us as a “changing due for this event should be allocated to both the state and to the city of location” filer. Springfield. To obtain the correct tax rate or for forms and information on how to file, If you are registered as a “single location” filer (for Bloomington only) and please contact us. you report the sales from this event on your normal Form ST-1, Sales and In Illinois, out-of-state vendors may participate in Illinois events provided Use Tax and E911 Surcharge Return, the city of Bloomington would errone- they remit Illinois sales tax to us by completing Form IDOR-6-SETR, Special ously receive the percentage of local taxes that is due to Springfield. Event Tax Collection Report and Payment Coupon. This also applies to If you travel to various locations throughout the year, you are required to Illinois vendors who are not required to be registered with us. register as a “changing location” filer so that you can report sales for both You can find a link to the form online at https://www2.illinois.gov/rev/ the location of your shop and the location where the special event takes forms/sales/Pages/salesandusetax.aspx or you can contact the State of place. In the above example, this would be Bloomington and Springfield. Illinois Special Events Coordinator via email at Rev.Special Events@Illinois. To report sales for more than one location, you must complete Form ST-2, gov or by calling weekdays during normal business hours at 1 847 294- Multiple Site Form, and attach it to your Form ST-1. 4475. If you are a registered retailer and you pay tax to a collection agent at a Why are taxes frequently collected at these events? special event, the following steps describe how to file your Form ST-1 for Special events are a unique kind of business in which persons from other the tax period during which the special event took place. communities or states sell items to the public at fairs, festivals, flea mar- Include the receipts from the special event in your total receipts reported kets, or craft shows. Many times, the only fair and efficient way to collect on Line 1. the proper taxes is to have our collection agents personally register each Write the total amount of the receipts, including tax, from the special vendor and collect taxes at the event. event on Line 16 (other) of Schedule A. Identify this figure as “special Our agents may collect taxes daily or at the end of an event in order to event collections.” Write this sum of your total deductions, including tax, ensure that we have collected the tax due from out-of-state or transient on Line 2. merchants before an event has closed. Figure the tax due based on the resulting amount of receipts in Line 3. In addition, collecting tax at an event ensures that the tax is paid at the If you are required to file a Form ST-2 schedule, do not report the receipts correct rate and that any local tax is returned to the correct unit of local from the special event on your ST-2. government. The amount of tax due is based on the location of the event. Do not show any tax you paid at the event as a credit on the front of your The state sales tax, which includes a local portion for the municipality or return. county in which the event is located, is always due. In certain locations, other locally imposed taxes, (e.g., mass transit, and home-rule tax) are Information is from https://www2.illinois.gov/rev/individuals/Pages/fairs. also due. We collect both the state and local taxes, then return the local aspx portions to the unit of local government where the sale was made. REGISTRATION FORM ATHS National Convention & Truck Show

Contact Information

______Company Name Primary Contact Name

______Mailing Address Business Telephone

______City/State/Zip Code On-site Contact Number (prefer cellphone)

______Website Email

Exhibitor/Sponsor Information

Exhibit Type (Check all that apply) □ Apparel □ Industry Associations/Organizations □ Posters/Prints/Photos □ Books/Magazines/Publications □ Jewelry □ Tools □ Business Services □ Manufacturer □ Truck Accessories □ Craft Items □ Model Trucks □ Other: ______□ Detailing Products □ Packaged Goods (Specify) □ Packaged Food

Booth Size □ Other Size in multiples of □ 10x30 Outdoor Booth $1,000 □ 10x10 Indoor Booth $400 10x10 @ $4 per sq. ft. □ Outdoor Tractor Trailer/RV Spot $1,100 □ 10x20 Standard Booth $700 Size requested: ______□ Outdoor Swap & Shop $125 □ 10x30 Standard Booth $1,000 □ 10x10 Outdoor Booth $400 □ Exhibit Only Booth @30% of vendor cost □ 10x20 Outdoor Booth $700

Booth Location Please indicate the room and booth numbers in order of preference:

1st choice ______2nd Choice ______3rd Choice ______

Booths will be assigned on a first come, first placed basis. If none of your three choices are not available a staff member will contact you with options.

Sponsorships □ Class 5 $2500 □ Lanyards $1,000 □ Awards Dinner $5000 □ Class 6 $5000 □ Key Cards $ 1000 □ Auction $1000 □ Class 7 $10,000 □ Sidewalk Clings $1000 □ Refueling Stations $2500 □ Class 8 $15,000 □ Speakers $500 □ Class 9 $20,000 □ Opening Reception $2500

GATS2019

OVER >>> Exhibitor Name Badges All booths come with two exhibitor badges. Additional exhibit staff badges are $25 per person.

_____ Additional Exhibitor Badges

Names for ALL Exhibitor Badges (Please Print)

Agreement We hereby apply for sponsorship and/or vendor space and the 2019 ATHS Convention & Truck Show. We understand that this registration is subject to the terms and conditions set forth by ATHS for the 2019 ATHS Convention & Truck Show. By signing this form, the signing organization authorizes ATHS to use any photographs and/or video recordings of its company from the 2019 Convention & Truck Show. Registration will not be accepted without signature and payment.

______Signature Date

Payment Information

Totals Credit Card Number Exhibit Fee(s) ______Sponsorship(s) Exp. Date ______CVC______Additional Badges Name on Card ______Charitable donation Billing Address: Same as Contact Information Total $ ______City/ST/Zip ______Remember It’s tax deductible My check is enclosed Check # ______Additional furniture, carpet, drape & shipping will be available through our exhibit services company. A separate exhibitor kit will be available after purchase of your booth(s).

Submit completed form and payment to: American Truck Historical Society | 10380 N. Ambassador Dr. | Kansas City, MO 64153