AMERICAN TRUCK HISTORICAL SOCIETY Exhibitor Packet ILLINOIS STATE FAIRGROUNDS MAY 28-30, 2020 WELCOME to the American Truck Historical Society’s 2020 National Convention & Truck Show Join ATHS at the Illinois State Fairgrounds in beautiful Springfield, IL for our annual National Convention & Truck Show, May 28 - 30, 2020. Each year, nearly 10,000 people kick off their summer with us. With more than 1,000 trucks and trailers on display and high-demand industry presentations, we draw locals and world travelers alike. And YOUR BUSINESS could be there too! Don’t miss this unique opportunity to get your business in front of this highly-focused and targeted audience. THE WORLD’S LARGEST ANTIQUE TRUCK SHOW 1 EXHIBITOR OVERVIEW ATHS National Convention & Truck Show Our Usual Crowd Original equipment manufacturers Transportation associations Truck dealerships Antique vehicle groups After-market parts suppliers Tool companies Chrome shops Refinishing companies Polish and finish suppliers Paint shops Truck model companies Tire companies Truck associations AND YOU! Why Exhibit with ATHS? Numerous truck fleet and company owners proudly display their trucks and attend our annual show Exposure to more than 1,000 dedicated ATHS members who are currently restoring or plan to restore an antique truck ATHS members are passionate about the preservation of trucks and trucking history Access to a unique and targeted market of trucking enthusiasts National & international exposure for your company’s brand Attendees come from across the U.S., Canada, and even travel from Europe, New Zealand, and Australia 2 EXHIBITOR OVERVIEW ATHS National Convention & Truck Show Past Exhibitors 10-4 Magazine Allied Oil & Tire Company Alumi-Tank Big Rig Polishing Supplies Brattain International Trucks Cherokee Truck Tires Chrome Shop Mafia/4State Trucks Cummins Inc. Diesel Injection Service Fleet Pride Truck & Trailer Parts Galloway Enterprises Hagerty Insurance Heavy Truck Parts Iowa 80 Group, Inc. Iowa Motor Truck Association JR’s Freight Services, Inc Large Car Magazine Loggers World/Log Trucker Manistee Trading Company McCoy Freightliner Mercer Transportation MHC Kenworth Midwest Peterbilt Group Mini Chrome Shop Ms. Carita Safe Truck OOIDA Outlaw Garage Kustoms Rush Truck Centers Showstopper Wax Tech-Bond Solutions Vander Haag’s Inc Women in Trucking ... AND MANY MORE See our full list of past exhibitors at www.ATHS.org/2020Convention 3 FLOOR PLANS ATHS National Convention & Truck Show Vendor Balcony - Inside EastExhibition Building Stage 100 101 102 103 104 105 106 107 Stairs Stairs 210 209 206 205 201202 211 208 207 204 203 200 400 300 401 301 503 502 501 500 302 402 303 403 304 404 305 405 306 406 307 407 Stairs Stairs South North Stairs Stairs 408 308 409 309 410 310 411 311 412 312 413 313 504 505 Stairs 507506 414 314 415 THE EXHIBITION 315 BUILDING 609 604 605 Elevator 608 612 HAS WOOD Stairs 601 603 606 607 610 Stairs 602 611 FLOORING IN THE 700 701 702 703 704 705 706 707 708 BALCONY West 4 FLOOR PLANS ATHS National Convention & Truck Show Vendor Tent - Outside Outdoor Vendor Tent (20x20 spaces) 301 302 303 304 305 306 307 308 Exposition Building Back Exit (Indoor Vendor Area) 309 Exposition Building Back Exit 310 (to Indoor Vendor Area) 311 312 Outdoor Vendor Tents (20x20 spaces) 313 314 315 WE’LL MAKE IT EASY 316 ADDITIONAL FURNITURE, DRAPE, AND SHIPPING WILL BE AVAILABLE 5 EXHIBIT DETAILS ATHS National Convention & Truck Show Amenities Provided Indoor booths only 10’ pipe and drape backdrop and 3’ pipe and drape dividers 11x17 ID sign All Booths 1 - 8’ table 2 chairs 2 exhibitor passes Ad discount in Wheels of Time Booth Pricing INDOOR 10x10 $400 10x20 $700 10x30 $1000 OUTDOOR EXHIBIT ONLY 20x20 $600 BOOTHS SWAP MEET AREA $125 70% OFF TRACTOR TRAILER $1100 “Really fantastic quote from a vendor about how amazing we are! Because we are.” -Raving Fan CEO Of BIG CORP 6 FOR YOUR INFO ATHS National Convention & Truck Show Key Dates Hall Hours Tuesday, December 31, 2019 Wednesday, May 27, 2020 Early bird discount deadline Move-in 8:00 a.m. - 5:00 p.m. Friday, April 17, 2020 Exhibitor registration deadline Thursday, May 28, 2020 8:00 a.m. - 5:00 p.m. Wednesday, May 27, 2020 Exhibitor move-in Friday, May 29, 2020 8:00 a.m. - 5:00 p.m. Thursday, May 28 - Saturday, May 30, 2020 Saturday, May 30, 2020 Exhibit open 8:00 a.m. - 4:00 p.m. Move-out Saturday, May 30, 2020 4:00 a.m. - 6:00 p.m. Exhibitor move-out 7 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show It’s a WIN-WIN Your sponsorship allows ATHS to bring these wonderful old trucks to thousands of happy spectators each year. Not only do you get some great benefits, but you can also feel good knowing your sponsorship dollars support the mission of ATHS, to preserve the history of the trucks, the trucking industry, and its pioneers. Class 5 - $2500 Copy of Showtime Two tickets to the ATHS Awards Banquet 5% discount on advertising in Wheels of Time and on ATHS.org Advertisement on the ATHS Facebook page Small corporate logo on Convention material ¼ page ad in Truck Show Program, Showtime, and two issues of Wheels of Time Insert of choice in truckers goodie bag Small logo on Sponsor Banner at show 25% discount on exhibitor booth Two Convention Registrations Class 6 - $5000 Copy of Showtime Four tickets to the ATHS Awards Banquet 7% discount on advertising in Wheels of Time & on ATHS.org Advertisement on the ATHS Facebook page Small corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time, as a contributor to ATHS ¼ page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Small logo on Sponsor Banner at show 30% discount on exhibitor booth Two Convention Registrations ATHS is a 501(c)3 Non-profit organization. Donations also welcome. 8 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show Still Winning Class 7 - $10,000 Copy of Showtime Six tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Gold Sponsor 10% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Medium corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS ½ page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Medium logo on Sponsor Banner at show 10x10 exhibitor booth Four additional Convention Registrations Class 8 - $15,000 Copy of Showtime Eight tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Platinum Sponsor 12% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Medium corporate logo on Convention material & on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS ½ page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Medium logo on Sponsor Banner at show 10x10 exhibitor booth Six additional Convention Registrations SOMETHING FOR EVERY BUDGET 9 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show Such Winning Class 9 $20,000 Copy of Showtime Ten tickets to the ATHS Awards Banquet Recognition at the ATHS Awards Banquet as a Diamond Sponsor 15% discount on advertising in Wheels of Time and on ATHS.org Company logo & URL featured in Wheels of Time Advertisement on the ATHS Facebook page Presenting corporate logo on ATHS Convention material Rotating banner ad on ATHS.org Company name listed in Wheels of Time as a contributor to ATHS Full page ad in Truck Show Program, Showtime and two issues of Wheels of Time Insert of choice in truckers goodie bag Presenting logo on Sponsor Banner at show 10x10 exhibitor booth Eight additional Convention Registrations ALREADY SOLD Chrome & Elegance Event Sponsorships Lanyard Sponsor - $1,000 Your logo on the Convention lanyards Sidewalk Clings - $1,000 Your choice of two color logo and print on clings placed on the sidewalk outside the host hotel Speakers Sponsor - $500 Be the presenting sponsor for our speaker program. Name listed as sponsor on all printed material referencing the speakers and acknowledgment at the beginning of each speaker session 10 SPONSORSHIP OPPORTUNITIES ATHS National Convention & Truck Show Opening Reception Sponsor - $2500 Sponsor the Opening Reception of the show. Logo on material in reference to the reception as well as logo placement around the room of the reception Awards Dinner - $5000 (exclusive) Be the exclusive sponsor of the ATHS Awards Dinner. Prominent logo at the dinner and during the presentations as well as on all printed material referencing the dinner Auction - $1000 Sponsor the ATHS auction featuring antique trucks and trucking memorabilia. Prominent logo at the auction, recognition from auctioneer and name and/or logo on all printed material referencing the auction Refueling Station Sponsor - $2500 Sponsor our refueling station for our spectators. Prominent logo sign on tents used on show grounds for shade, shelter and water refreshment Event Program Advertisements - $500-$1000 Put your company ad in the Event Program handed out to all attendees (approx. 10,000). 11 RULES & REGULATIONS ATHS National Convention & Truck Show REMEMBER TO HAVE FUN By applying for exhibit space, your company agrees to comply with all 7. SECURITY rules and regulations outlined below, and further agrees to abide by Security will be provided on a 24-hour basis by exhibit management the decision of ATHS’ exhibit management with respect to interpreta- during the show, beginning on the day of setup until tear down.