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Dawn® Vegan Mixes: DELIGHT YOUR CUSTOMERS WITH TRENDY VEGAN dawnfoods.com INSIGHTS

Vegan The success of Global ‘Veganuary’ trend is Every year, more people sign up to embrace the vegan lifestyle The Vegan trend is here Environmental for at least one month. to stay. January is the perfect month as and health concerns many people have a healthier Even consumers that are not actively are boosting vegan demand vegan are becoming more health diet as a new year resolution. and environmentally conscious, and The new generation are adopting vegetarian, vegan and is on the rise! of consumers are more flexitarian diets. environmentally aware, According to The Vegan Society, Globally, consumers with growing concerns over half of Brits (56%) adopt vegan increase the demand about climate change and buying behaviour! Vegan proves to be 250% for sustainable and how they can improve more than a micro-movement within increase in the number healthy products both the environment vegetarian, as it has been growing of searches for ‘vegan’ for future generations, strongly both across the UK and on a on Google over just global level. and their own lifestyles. five years The number of The UK vegan market is predicted to Increasing desire * Google searches for vegans, vegetarians be worth £1.1bn by 2023 UK search interest ranking Worldwide search interest ranking for healthier and *Mintel Research 2018 and flexitarians is steadily growing. more sustainable products

10% with the same of Millennials mouthfeel as VeganiseHere is your opportunityit are vegetarian 2008 2010 2012 2014 2016 2018 traditional non-vegan to sell more & expand or vegan products your customer base The Vegan diet contains:

Flexitarian, Vegetarian • No meat • No fish • No eggs • No dairy • No cheese • No honey or Vegan... What is the difference? The word ‘Vega’ comes from vegetarian. The vegetarian customer basically does not eat animals. Vegans don’t consume any animal products, so they leave dairy, eggs, cheese and honey out of • Alternative • Alternative • Alternative • Alternative their diet. - meat-substitute - plant-based milk: - plant-based cheese - maple syrup Flexitarians consume mainly a plant-based diet with the - tofu, tempeh soy milk, almond milk, - agave syrup occasional inclusion of meat, animal products or fish. - vegetables soy yogurt

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DAWN INTRODUCES: With a creamy twist VEGAN CAKE MIXES of x c e l l e n Delight your customers with indulgent and on-trend vegan cakes. E t Our mixes create deliciously moist bakes that taste just as good as other Dawn® cake products. The Dawn® Vegan Cake Mixes are recognised by the European Vegetarian Union and carry the V-label, a widely recognised registered symbol for vegan products. V-label The V-label is a registered symbol used for labelling vegan and vegetarian products and is recognised internationally. Customers can easily recognise the product benefits with this label during shopping. It also helps companies to communicate more transparently and clearly with their customers.

Dawn Balance Better for you

“Better-for-you” products Chocolate Avocado Cake that are not at the expense of the taste or quality. Customer benefits Ingredient benefits COMPOSITION WORKING METHOD Vegan 1. Vegan Chocolate Cake • Easy to use: only add oil and water • Suitable for vegan, vegetarian and Avocado Frosting Mix water, vegetable oil and Dawn® Balance Crème Cake Mix Chocolate Vegan in a bowl flexitarian diets • Very versatile: makes all types of fitted with a flat beater at slow speed for 1 minute, then 3 minutes at medium speed. products, including muffins, loaf • Amazing taste and moist texture cakes, shortcrust, crumble, traybakes • Does not contain Palm Oil BASIC RECIPES 2. Avocado Frosting • Very tolerant and robust mix which • Chocolate variant is made with UTZ Whip the avocado and lemon juice to purée, add icing sugar and mix up with a whisk produces consistently excellent results certified cocoa 1. Vegan Chocolate Cake ® until smooth. • Holds inclusions well 1000g Dawn Balance Crème Cake Mix Chocolate Vegan • Can be flavoured to create a variety of 500g Water ASSEMBLY delicious combinations 200g Vegetable oil 1700g Total Sandwich 3 chocolate cake layers with avocado frosting and then cover the top layer 2. Avocado Frosting with some more frosting. You can put a little bit on the sides or leave as is to achieve a 800g Avocado ‘naked cake’ effect. 50g Lemon juice Finish off with sliced avocado and chocolate decoration. Shelf Life Item Code Product Pack Recipe (months) 200g Icing sugar 200g Vegetable margarine DAWN® BALANCE CRÈME CAKE MIX ADD OIL 2.43722.014 10kg BAG 12 1250g Total PLAIN VEGAN AND WATER

DAWN® BALANCE CRÈME CAKE MIX ADD OIL 2.43721.014 10kg BAG 12 Item Code Product name Packaging CHOCOLATE VEGAN AND WATER 2.43721.014 Dawn® Balance Crème Cake Mix Chocolate Vegan 10kg bag

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The perfect couple: cherry and chocolate

Chocolate Cherry Muffins Hazelnut & Raspberry

COMPOSITION WORKING METHOD COMPOSITION WORKING METHOD Vegan Chocolate Crème Cake 1. Vegan Chocolate Crème Cake Vegan Vanilla Crème Cake 1. Vegan Vanilla Crème Cake Cherry Fruit Filling Mix all the vegan chocolate crème cake ingredients with a flat beater at slow speed Vegan Cream Mix all the ingredients with a flat beater at slow speed for 1 minute, then 3 minutes at Crumble for 1 minute, then 3 minutes at medium speed. Raspberry Fruit Filling medium speed. Cream Scale at 80g into large paper cases. Crushed Hazelnuts Scale 450g of batter in a metal Bundt tin (Ø 19 cm) and bake at 190ºC for approximately BASIC RECIPES Pipe approximately 20g of Dawn® Delifruit Classic Red Cherry into the centre of 30 - 35 minutes depending on oven, then leave to cool. each muffin. BASIC RECIPES 1. Vegan Chocolate Crème Cake 2. Vegan Cream 1000g Dawn® Balance Crème Cake Mix 1. Vegan Vanilla Crème Cake 2. Crumble Whip up all ingredients with a flat beater for 5 minutes on high speed. Chocolate Vegan 1000g Dawn® Balance Crème Cake Mix ® 500g Water Mix the Dawn Balance Crème Cake Mix Plain Vegan and vegetable margarine, and Plain Vegan ASSEMBLY 200g Sunflower oil sprinkle lightly on top of each muffin. Bake them for approximately 30 minutes at 180ºC 500g Water depending on oven. 1700g Total 200g Sunflower oil Cut the cooled down cake in 3 layers. Sandwich together, starting with the biggest one ® 2. Crumble 15g Dawn Mauritius Vanilla Flavour at the bottom, by piping a circle of Dawn® Delifruit Classic Raspberry in the middle of the 3. Cream 500g Dawn® Balance Crème Cake Mix 1715g Total ® cake ring. Then pipe circles of vegan cream on each side of the fruit filling to fill up the Plain Vegan Add Dawn Dip Quik White and shortening into a bowl and beat until smooth/aerated. 2. Vegan Cream space towards the edges of the cake layers. 150g Vegetable margarine Place the cream into a piping bag fitted with a star nozzle. 1000g Vegetable margarine Once you have sandwiched all the layers, cover the Bundt cake with some more vegan 650g Total Pipe a rosette in the centre of each muffin and decorate with fresh cherries. 800g Icing sugar cream. Cover the sides with crushed hazelnuts and decorate the top of the Bundt cake by 3. Cream 10g Dawn® Mauritius Vanilla Flavour ® piping swirls of vegan cream and finish with cherries or chocolate decorations. 500g Dawn® Dip Quik White 10g Dawn Favorit Flavouring Cream 250g Shortening (Almond) Item Code Product name Packaging Item Code Product name Packaging 750g Total 1820g Total 2.43722.014 Dawn® Balance Crème Cake Mix Plain Vegan 10kg bag ® To Fill and Finish To Fill and Finish 2.43722.014 Dawn Balance Crème Cake Mix Plain Vegan 10kg bag ® ® Filling: Dawn® Delifruit Classic Red Cherry 2.43721.014 Dawn Balance Crème Cake Mix Chocolate Vegan 10kg bag Filling: Dawn Delifruit Classic Raspberry 2.01800.112 Dawn® Mauritius Vanilla Flavour 1kg bottle ® Finish: Cherries or chocolate decorations Finish: Fresh cherries and/or other 8.03330.303 Dawn Dip Quik White 3kg pail 2.01214.111 Dawn® Favorit Flavouring Cream (Almond) 1kg bottle Crushed hazelnuts decorations of your choice 8.00594.333 Dawn® Delifruit Classic Red Cherry 2.7kg tin 8.00272.333 Dawn® Delifruit Classic Raspberry 2.7kg tin

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VEGANISE YOUR BAKERY OFFERING WITH DAWN® Use our full range of mixes, icings, glazes and toppings to help your vegan cakes stand out and attract even more customers!

Compounds and flavours: Perfect for pairing with the plain Dawn® Vegan Cake Mix to achieve a variety of colours and flavours in your vegan offering.

Glazes: For a great shine, Dawn® Glazes will complement any vegan application.

Fruit Fillings: Dawn® offers delicious Fruit Fillings made with natural colours and flavours that are perfect for creating vegan bakes.

Icings: There are several vegan products available in our portfolio that will FIND EVEN help you create a whole range of we have a wide MORE eye-catching sweet treats. range of products INSPIRING that are all VEGAN RECIPES! VISIT DAWNFOODS.COM

ESTABLISHED TRUST For 100 years, customers have counted on Dawn Foods to help them grow their bakery businesses with the right mix of products, innovations, global perspectives and inspired bakery expertise. From corner bakeries to leading manufacturers, Dawn Foods helps our customers mark the moments in life that matter.

Providing the ingredients for life’s sweet moments

Dawn Foods UK Ltd. Worcester Road, Evesham, Worcs, WR11 4QU, UK Phone: +44 1386 760 843 Email: [email protected] Website: dawnfoods.com Printed on 100% FSC recycled paper VEGAN 8pp 12/19