OBSERVATIONS THE EQUATION KNOW THE LANDSCAPE
Bathurst Region, City of Orange, Cowra Shire, Parkes Shire, City of Lithgow, Oberon Shire, Mid-Western Regional Council, Forbes Shire, Cabonne Shire, Weddin Shire, Lachlan Shire
Source: OLGR WHAT WE HAVE SEEN AND KNOW BROADER COVID QUIRKS POST SHUTDOWN PLACEMENTS
Hotel EGM placements 500
450
400
350
300
250
200
150
100
50
0 June July August September October November December January February
19/20 20/21
Source: OLGR POST SHUTDOWN PLACEMENTS
Club EGM Placements 1200
1000
800
600
400
200
0 June July August September October November December January February
19/20 20/21
Source: OLGR NON-COMPARABLE PERIODS
•
• US INSIGHT THAT MAY APPLY HERE?
Nick Hogan of Reel Metrics postulated that “slot floors are grossly over-diversified” and horribly unbalanced. Earlier this month, Eilers & Krejcik went a bit further, issuing a quarterly column called “The Case to Reduce Slot Floor Diversification.”
Eilers & Krejcik is looking at data from 184 casinos and almost 200,000 slots (that is, when they’re all turned on again). Reel Metrics' counts have similar numbers, and few of their metrics, if any, overlap with Eilers & Krejcik’s. Therefore, their conclusions are almost undeniable.
“The typical casino had 219 distinct themes just for their Core Video Reels. Interestingly, only 3% of these unique games do at least 2x Zone averages. This make one wonder if operators are carrying enough of these high performers on their floor at the expense of floor share of themes that underperform.”
Moore’s report also highlights the need to increase your share of the stronger games. He cites some specifics: “‘Buffalo Gold’ performs 2.2x versus Zone and 2.3x versus House. Despite unmistakable performance, about 50% of operators only carry one bank. GAME PERFORMANCE DISTRIBUTION
1,095 unique titles
20 game titles > 1.50x
12 are Dragon titles
5,016 EGMs
4,966 are Dragon titles
Source: Maxgaming GAME TRENDS
•
•
• THE CHALLENGE REFERENCE LIST PRODUCT POSITIONING WHY LESS MACHINES MAY BE COUNTER PRODUCTIVE
Source: Astute REGIONAL MINUTES PLAYED HEAT MAP
Source: Astute 2020 ANNUAL REPORTS HEADLINE NUMBER ECONOMIC OUTLOOK
• • • • • MY TAKE - POSITIVE
•
•
•
• NEW YEARS RESOLUTIONS • •
• •
•