09:00 REGISTRATION 10:15 WELCOME AND INTRODUCTION TIME 10:35 IMPACT CASE STUDY - AN INSIGNIFICANT MAN 10:55 EXIT 11:35 DARE TO DREAM TABLE 12:20 DHARAVI 13:00 LUNCH 14:30 WELCOME BACK
Indian Documentary Foundation 122, Kartik Complex 14:50 PIANO FINGERS Opp. Laxmi Industrial Estate Link Road, Andheri (West) Mumbai 400053 India 15:30 METAMORPHOSIS indiandocumentaryfoundation.org
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Instagram: @goodpitchindia 17:00 HIGH TEA Hello & Welcome HELLO & WELCOME TO GOOD PITCH INDIA WELCOME Thank you for joining us! by the Indian Documentary Foundation campaign? Perhaps you could offer (IDF) since 2014. Over the years, we funding to a team or pro-bono services? have supported documentary films that Or unlock access to a critical network? Margaret Mead’s famous words best have gone on to become benchmarks, The possibilities are limitless. describe the people who’ve gathered inspiring real change in policies and here. “Never doubt that a small group attitudes. This year-long programme As your support is indispensable, so is of thoughtful, committed, citizens can supported by The Ford Foundation that of our collaborators. Our deepest change the world. Indeed, it is the only remains completely free to the gratitude to Arambhan Group, Whistling thing that ever has.” filmmaking teams, organizers and to the Woods International, Taj President, Sun people invited here today. & Sand Hotel, Coolabs, Grey Group, Today, you are in the company of Accord Equips, Lightcraft, Camera Corp, ood Pitch brings together documentary impassioned creative artists & media The filmmakers selected for the Spearhead Live, Pernod Ricard, Avid makers, community organizers & programme this year are exceptional Learning, and Wishberry for their time, filmmakers with foundations, NGOs, change makers, business leaders & independent storytellers who drive resources and generosity. We warmly philanthropists, educators & impact home hard truths on environmental acknowledge Kitu Gidwani’s support as campaigners, philanthropists, policy strategists, who have come together to degradation, women’s education the moderator of the event, Bina Paul envision and share how they can work & empowerment, elderly care, the for her mentorship, and all other friends G with documentary at Good Pitch. grassroots hip-hop movement, and allies who have helped us reach makers, brands and media around leading social degenerative illnesses, and transgender another milestone in this mission. Good Pitch, made by Doc Society, is rights. As the six filmmaking teams and environmental issues – to forge coalitions and a global forum that brings the world’s pitch their respective projects and best documentary filmmakers together visions, it gives you an opportunity With love from the campaigns that are good for all these partners, with leading changemakers around to imagine how you can get involved. urgent social and environmental issues. Perhaps you can make a connection to Good Pitch India team good for the films and good for society. In India, the 3rd national (Good Pitch a strategic ally or help navigate a major India) and local editions (Good Pitch institution? Maybe you see potential Karnataka) have been led and nurtured to join forces over a new or existing www.indiandocumentaryfoundation.org Partners, Hosts, Collaborators & Friends
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Time Table______01 Exit______30 Good Pitch Global______60 DECORUM Sumira Roy Welcome to Good Pitch____02 Good Pitch Local______62
Rules & Decorum______07 Metamorphosis______36 Good Pitch India______64 Sankhajit Biswas Goals of Good Pitch______08 Soumya Mukhopadhyay Good Pitch India Team____66
Six Great Fims______10 Doc Society______72 Piano Fingers______42 Coral Woman______12 Megha Bhaduri Ford Foundation______74 Priya Thuvassery Naomi Shah Anupama Mandloi Sundance Institute______76
Dare To Dream______18 Case Study: Good Pitch Good Results__78 Ranu Ghosh An Insignificant Man______48
Dharavi______24 Smriti Mundhra Jerry Henry Sonita Gale • Each filmmaking team has seven • Brief questions, advice, expertise • There are microphones at the front minutes to pitch their project and especially offers of partnership of the auditorium. If you’d like to including any time they wish to to amplify the film and outreach offer support during one of the use showing a trailer, clips or campaign are all warmly welcomed. feedback sessions, come stand photographs. next to a mic so the moderator can • Good Pitch is about making bring you into the conversation. • After each pitch, there will be connections - please do follow a feedback session of up to 30 up directly on the day with the • For those of a shyer persuasion, you minutes, led by the moderator. filmmakers taking part, or enlist should have received a postcard Feedback is welcome from help from the Good Pitch team to (I’m A Big Fan Of Your Work), which participants around the roundtable get connected. also lets you share your ideas with and from the floor. the filmmakers. Please hand over completed cards to any member of • We are looking for positive the Good Pitch team. feedback about the impact potential and engagement opportunities around the film and how it intersects with the work of the participants. Goals of Good Pitch Good Pitch 3 Good Pitch India India
Goals of Goals of Good PitchGood Pitch Good Pitch 3 Good Pitch India India GOALSGOALSGOALS OF OF OF GOODGOODGOOD PITCH PITCH PITCH � FUELS � CONNECTS � Fuels the very best independent � Connects changemakers with powerful films FUELS documentary filmmaking in the world. CONNECTSthey can deploy in their work. Fuels the very best independent Connects changemakers with powerful films documentary� filmmaking in the world. they can deployCogs in their work. � FORGES Cogs BUILDS Forges new partnerships between filmmakers Builds a global ‘good’ network of filmmakers FORGESand changemakers from across civil society.BUILDS and changemakers. Forges new partnerships between filmmakers Builds a global ‘good’ network of filmmakers and changemakers from across civil society. and changemakers. � � � UNLOCKS � ENRICHES UNLOCKSUnlocks new investment and new audiencesENRICHES Enriches the lives of individuals, transforms Unlocks new investmentfor documentary and new films. audiences Enriches the lives communitiesof individuals, and transforms improves societies. for documentary films. communities and improves societies. Six Great Films CORAL WOMAN DARE TO DREAM SIX DHARAVI EXIT GREAT METAMORPHOSIS FILMS PIANO FINGERS CORAL WOMAN PRIYA THUVASSERY & ANUPAMA MANDLOI Coral Priya Thuvassery, Director Anupama Mandloi, Impact Producer Woman [email protected] [email protected]
THE TEAM
Priya Thuvassery Currently, she is working on a series of Anupama Mandloi is an independent marine environment protection related is a broadcast media filmmaker and a documentary films for the Environment professional with CORAL WOMAN television producer Ministry and marine research institutes sizeable experience in from Kerala, based in in India. television production, New Delhi, India. She programming and has been directing, content creation. producing as well as Her specialties are editing documentary channel launches, films & television spearheading programs for New Delhi Television, large projects with quick turnaround, live Fox Traveller, National Human Rights events and reality shows, creating brands, Commission of India, Films Division of negotiating budgets and team management. India, Public Service Broadcasting Trust. She helmed Fremantle, a television production company in India, for six years. She worked Her works include - Khanabadosh (2009), with the Girl Effect brand to build its business My Sacred Glass Bowl (2013), Survey and creative strategy for entering India. She Number zero (2016) and Coral Woman is currently the Creative Consultant with (2019). Her films have been recognized ZEE 5 and Zee Network. She debuted this with participations, mentions and best film year as an independent producer with the awards in many international and national documentary Aunty Sudha Aunty Radha film festivals. She is also recognized as a which has traveled to various film festivals Canon Cinema EOS Platinum Associate. internationally.
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Increase awareness about 1. Educate the public and inspire 1. Create a Hope Spot on the Gulf of environmental degradation and its behaviour change through creative Mannar coast to protect and rehabilitate effect on coral bleaching. engagement strategies (i.e. video and marine life. art installations, coral-themed festivals) 2. Help Coastal Communities adopt 2. Foundations/Governments/Art environmentally friendly practices. 2. Develop educational materials on Festivals to showcase the Coral Woman corals and climate change for children. film and coral inspired art. 3. Create Youth Ambassadors who n inspiring, need of the hour It is, in fact, her love for corals that inspired Uma build a legacy for environment 3. Reach policy makers and inspire 3. Dub the film into Tamil and take it to Mani to learn to swim, dive & paint in her 50s. protection. policy change. communities along the coast to create a tale of a homemaker and grassroots campaign. A The film witnesses Uma’s first diving experience unlikely environment crusader on an Indian coast. The filmmaker and Uma 4. Create Coral Woman website which travel to the Gulf of Mannar Marine National acts as an educational site on corals from Tamil Nadu. Uma has been Park in Tamil Nadu for this. Situated in the and environment protection in India. southeast of India, it extends from Rameswaram trying to draw public attention to Island in the north to Kanyakumari in the south. 5. Enable a traveling cinema across the It was once called the Pearl Coast of India for coastlines. the devastating effects of climate its rich biodiversity and pearls. But the live coral cover has been reduced to 23% in 2016 6. Educators and Non-Profits to change on marine life and coastal at the Gulf of Mannar due to global bleaching develop a school curriculum to events and anthropogenic activities on the accompany the film. communities through her paintings. coast, which calls for urgent attention. Coral Woman HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? DARE TO DREAM RANU GHOSH Dare Ranu Ghosh, Director To Dream [email protected], [email protected]
Ranu Ghosh is an University and the Associate Producer, independent film Co-Director, and Co-Cinematographer Director-Producer- of Like Whirlwinds, a film supported by DARE TO DREAM Cinematographer, TED and Sundance. Her other important who has experienced recent works as Cinematographer are working on both Revolutionary Optimist, Wagah, If it Rains, celluloid and video Who Wants to be Gurkha, Better Seeds mediums. Her recent and few others. film Quarter Number 4/11, has seen much acclaim in many countries. She is presently working as the Director - Producer and Cinematographer of Dare to Dream, a documentary film that looks at the connection between early marriage of girls and the subsequent end of education in Rajasthan, India. The research is being supported by Filmförderung Hamburg and AJWS, USA.
She is also Joint Director / Camera Person & Location Sound of Indian Democracy, a film funded by MIT and Harvard
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Promote education among 1. Launch a screening campaign with 1. Train Ganeshi to be a community adolescent girls for participation in education and child protection NGOs. leader. social, economic and political life. 2. Empower adolescent girls to seek 2. NGOs and government partners to 2. Eliminate negative cultural attitudes education. host mobile cinema and community and practices against girls. screenings. 3. Reach village leaders who can arried off at the age of 14, Ganeshi is a beacon for hope and change in 3. Strengthen the role of the family in influence communities. 3. Digital partners/agencies to release this conservative community, as she pursues improving the status of the girl child. the film in cuts. Ganeshi had to fight against education, instead of moving into her in-law’s M home and settling into domesticity. 4. from the child Strategy consultants the norms and practices of her education/media campaign domains. She chooses to make her mark and assert her community to make her dreams independence by attempting to become a 5. Impact Producers. government school teacher. The film follows come true. Ganeshi for the period of five years where she must negotiate and contend with her Child marriage is still a common practice community to pursue her dreams. As she amongst the tribal Rebari community of bristles against the patriarchal pressures of Southern Rajasthan in India but there are girls her community, she inspires others around her, like Ganeshi, and others around her who oppose including her own family, to bring in change such archaic practises. by changing themselves. Dare To Dream HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? DHARAVI SMRITI MUNDHRA, JERRY HENRY & SONITA GALE Dharavi Smriti Mundhra, Director Jerry Henry, Director Sonita Gale, Producer 027 [email protected] [email protected] [email protected]
THE TEAM
Smriti Mundhra Jerry Henry is a Sonita Gale is recently received LA-based director a film producer a 2020 Academy and cinematographer involved from story Award nomination whose award - winning development and DHARAVI for her documentary short documentary I financing, through to short filmSt. Louis Promise Africa won production and sales, Superman, and was many prestigious building successful named one of DOC awards, including creative teams NYC’s 40 Under the Directors Guild along the way. Her 40 Filmmakers to of America Student first documentary Watch. Her debut feature, A Suitable Award. Jerry’s visual talents can be seen Andrew Carnegie: Rags to Riches, Power Girl, premiered at the 2017 Tribeca Film in such docs as the Oscar-nominated to Peace, premiered at the 2015 Edinburgh Festival competition, winning the Albert documentary Exit Through the Gift Shop, Film Festival and was broadcast on BBC Maysles Best Documentary Director American Revolutionary and City of Gold. Scotland before being sold to over 55 prize. She is currently in production on countries worldwide. a documentary series for Netflix. His current nine-part doc series with Academy Award-winning director Roger In addition to Dharavi, she’s working on a She has written, directed and produced Ross Williams released in Fall 2019. In documentary about the women who inspired documentary content for BET and Al 2018, Def Jam Recordings sought out the iconic artiste, Prince, directed by Geeta Jazeera English, to name a few, and her work his talents to direct and shoot a highly Gandbhir and a film about environmentalism has been supported by the Tribeca Film stylized documentary – Stay Dangerous and artist-activism with renowned director, Institute, Film Independent, Women In Film, - in collaboration with Eagle Rock Ursula MacFarlane. Sonita is currently ITVS, Doc Society, the Bertha Institute and Entertainment and Def Jam Artist YG. developing a TV mini-series with Brian Cox the International Documentary Association. based on the life of Carnegie.
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Encourage acceptance among local 1. Produce a concert or performance 1. Concert venues to host a showcase of communities about the potential of that raises the themes of mental health Dharavi’s talent. talent from Dharavi. and gentrification. 2. Videographers to create compelling 2. Bring awareness about mental health 2. Utilize VR technology to produce videos of Dharavi artistes. issues in Dharavi and among India’s short content. wo brothers, Akku and Vicky, But with mounting pressures at home, and poor. 3. Music production companies and the machine-like grind of daily life taking its 3. Expand hip-hop culture beyond media partners to recognize and create an inspiring grassroots toll, their crew has all but dismantled, with 3. Minimize the effects of gentrification Dharavi and start a dialogue between develop talent from Dharavi. T members dropping out to find steady work and displacement in Dharavi. communities. hip-hop movement in the bylanes and others leaving out of frustration over 4. Public and Private Schools in Akku’s stubborn refusal to capitalize on their Mumbai to undertake school visits and of Dharavi as a means to escape the success. exchanges with Dharavi. grind of urban working class life. Dharavi tells the story of an underrepresented 5. NGOs and community groups community, with a desire to be heard and seen interested in reaching and rehabilitating as complex humans with individual needs, as young people using hip-hop as art In doing so successfully, they hope to change opposed to facts on a biodata or statistics. therapy beyond Dharavi. its perception from an industrialized and It’s a fight against low expectations and the overpopulated eyesore to a hub of creative ultimate struggle between duty and desire, 6. Celebrities and influencers to bring energy that is attracting tourists and artists told through the eyes of people who subvert hip-hop culture into the mainstream. from around the world. expectations and preconceived notions. Dharavi HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? EXIT SUMIRA ROY Exit Sumira Roy, Director [email protected], [email protected]
Sumira Roy became an Entrepreneur, Founder and Creative EXIT Head of Postscript Advertising and SOW Design after a successful and awarded career as Creative Director in O&M and JWT advertising agencies. She has scripted, produced and directed many ad and digital films. Her love for documentaries beckoned and she entered this foray. After her 2018 film Last Days Last Shot, she is nearing completion of EXIT (working title). For her other current film Wonder Women (working title) she was awarded a grant by Literarisches Colloquium, Berlin & Robert Bosch Foundation, and is presently looking to complete it through co-production. She is writing a short dance film and researching her next documentary.
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Expose the loneliness faced by the 1. Connect the elderly to 1. Organisations to employ the elderly elderly. organisational initiatives that will in programs of education, legal and benefit from their knowledge. other skill sets. 2. Dispel the misconception that a degenerating body concurrently leads 2. Document seniors’ knowledge in 2. Organisations to document stories. n his 50th wedding anniversary, The film, through observations and reflections to a degenerating mind. partnership with organisation. on their life, relationship and state of mind, 3. Neighbourhood and member- 89-year-old Narayan proposes explores what drives them to this momentous 3. Encourage elderly inclusion in 3. Engage the elderly through based associations to sponsor elderly O decision. mainstream society. community events and groups. inclusion in community events. to his wife: let’s die together, Is it loneliness? Alienation ? 4. Launch an elderly awareness 4. Schools and youth groups to screen now. His 80-year-old wife, Irawati, Is it a sense of feeling useless and disposable? campaign. the film and organise inclusive elderly Is it the fear of losing autonomy and personhood based events. dutifully agrees. through illness? Is it the fear of who will go first? Their journey begins with a petition to the As layers uncover the presence of anomie in a President of India and the Supreme Court of youth-fixated society where a person’s value is India, for him and his wife’s right to die together, perceived to diminish as they age, this couple thus making them the world’s first couple to stakes their claim for the right to keep their do so. dignity intact and choose their own ending. Exit HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? METAMORPHOSIS SANKHA & SOUMYA MUKHOPADHYAY Metamorphosis Sankhajit Biswas, Director Soumya Mukhopadhyay, Producer [email protected] [email protected]
THE TEAM
Sankhajit Biswas Netherlands) and NDTV 24X7 (India). In 2012, Soumya studied editing It won the Best Documentary Award in Mukhopadhyay from Satyajit Ray Kolkata International Film Festival 2014. along with his METAMORPHOSIS Film and Television partner founded Institute, Kolkata Cherrypix Movies, from 2002 - 2005 a boutique digital and has participated cinema production/ in the Berlin Talent post production Campus 2010. He company based has been a prolific in Kolkata, India. editor since then, editing many national Within a few years Cherrypix has and international award winning films - established itself as one of the most both fiction and documentaries. sought after boutique, one stop shop for fiction and nonfiction films in Eastern India. He made his directorial debut with a A lifelong cineaste, Soumya would like documentary Dui Dhuranir Golpo (In- to be known as a curator of images and between Days, 2012) based on the sound, visualizer of space and time and transgender community in Kolkata. It was narrator of stories. screened in many film festivals including CPH:Dox Copenhagen, Yamagata International Documentary Film Festival, DocPoint Helsinki and broadcast on RAI (Italy), YLE (Finland), VPRO (The
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Promote awareness and 1. Host screenings and discussions with 1. LGBTQ+ allies and organisations to: understanding of transgender the trans community, and their family • Host screenings and workshops individuals within society. and friends. around the film. • Develop a guide for allies. 2. Educate transgender individuals on 2. Design learning tools for straight • Create resource tools- websites, the physical and mental consequences allies and students. helplines and vlogs for individuals udeb 40, a transgender woman, expects people’s perception of her to change. of SRS. seeking SRS. However, Sudeb’s brother refuses to get 3. Engage progressive businesses and hails from a small Indian town married, revealing a deep-rooted anxiety 3. Increase transgender people’s entrepreneurs to create employment 2. Educators and policymakers to S about her gender identity. Boyfriends come confidence and self-acceptance. opportunities for trans individuals. develop student-friendly curriculums to bordering Bangladesh. Her decision and go with seasons. She realizes that her sensitize youth around the issue. fate as a transwoman hasn’t changed with her 4. Build a trans-friendly resource to undergo Sex Reassignment Surgery transformed body. It forces her to reconcile database for service providers and SRS 3. Partnerships with progressive with the reality once again. help. businesses who are looking to employ (SRS, or Gender Affirmative Surgery) trans individuals. The film deals with the personal, psychological creates turmoil in her family. and social vulnerability experienced by 4. Transgender influencers who can transgender individuals, particularly people raise the profile of the cause. undergoing transition. The gravity of the As she falls out with her long-standing partner, decision to go through SRS and the lack of her resolve to go ahead with the surgery is support, both pre and post transition are reinforced. Following a successful SRS, she explored in this film. Metamorphosis HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? PIANO FINGERS MEGHA BHADURI & NAOMI SHAH Piano Megha Bhaduri, Director Naomi Shah, Impact Producer Fingers [email protected] [email protected]
THE TEAM
Megha Bhaduri Naomi Shah’s is the director and work lies at the protagonist of the intersection of non- PIANO FINGERS film on Huntington’s fiction storytelling Disease. Megha is a and design. She Screenwriter, Director began her journey and a Documentary into non-fiction film filmmaker with a as a student of Srishti focus on storytelling School of Art, Design through advocacy and Technology, and untold stories. She completed her working on environmental films with a undergraduate degree in film from Srishti sharp focus on community upliftment Institute of Art, Design, and Technology, and policymaking.. Her first documentary Bangalore in 2015 and her master’s degree film Alpajeevi toured extensively at in film and television at Savannah College international film festivals and also won of Art and Design in 2019. Megha has the Best International Film award at the worked on multiple projects across the Nordic Youth Film Festival. She then went agency of filmmaking in the last four ahead to work on the award-winning non- years. A personal story of catharsis and fiction political feature An Insignificant hope, Megha hopes to be the voice for Man as an Associate Producer and then her family and many families that live with dabbled in VR filmmaking under the banner rare diseases who are unable to speak and of ElseVR. She is currently the Impact come out of the shadows. Producer on the film‘Piano Fingers’, a film about Huntington’s disease
IMPACT GOALS TO ACHIEVE THIS, WE WOULD LIKE TO AT GOOD PITCH WE ARE LOOKING FOR
1. Bridging the awareness gap about 1. Design educational resources for 1. Doctors and medical schools to genetic diseases between patients, schools, doctors, and families. screen the film and use it as a tool caregivers and medical stakeholders. for ethical debate; create curriculum 2. Strengthen the patient support around it. 2. Normalisation of genetic diseases framework for genetic diseases. inherited family disease, she has a high chance and living life with dignity. 2. Support groups and NGOs to create hen Megha loses her of inheriting the faulty gene herself. 3. Advocate for the rights of those who learning tools for genetic disease 3. Defining genetic discrimination. face genetic discrimination. patients and families. father to Huntington’s The film chronicles the ambition and struggle W of a young filmmaker whose worldview sees 4. for a better medical 3. Advocating Policymakers, progressive insurance disease - a fatal neurodegenerative a colossal shift after getting tested for the framework of patient support for all companies, and medical professionals disease. Documenting the tug of war between genetic diseases. who can advocate for the rights of disorder - she arms herself with a fighting a malady that threatens to consume her patients. while trying to live her best life, Megha crafts camera to understand what took him. an experience that is relatable to many. Piano 4. Lawyers and legal experts to counsel Fingers reveals the most intimate and honest those who face genetic discrimination. moments of Megha’s family who live each day As Megha and her family reflect on the insidious battling an insurmountable beast. This is the and progressive changes that the disease story of a family that, with great heart and brought to her father, she also has to confront acceptance, stand tall against a disease that a daunting fact: Because Huntington’s is an society cannot yet see. Piano Fingers HOW CAN I HELP? NOTES CAN I GIVE PRO BONO SUPPORT? COULD I CONTRIBUTE FINANCIALLY? CAN I MAKE A STRATEGIC INTRODUCTION? COULD I HOST A SCREENING? OFFER RESEARCH? CAN I USE THE FILM AS A TRAINING TOOL? SHARE WITH COMMUNITY ORGANIZERS? CONNECT THEM TO GLOBAL NETWORKS? COULD I DRIVE DONORS TO THE CAUSE?
DO I KNOW A RELEVANT POLICYMAKER? WHAT ELSE CAN I OFFER? 48 Case Good Pitch Good Pitch 49 Study INDIA 2020 INDIA 2020
CASE STUDY Facebook facebook.com/aimthemovie Instagram instagram.com/aimthemovie Twitter twitter.com/aimthemovie
n Insignificant Man chronicles a THE TEAM A most outrageous political debut in the largest democracy of the world. Set against the backdrop of Khushboo Ranka anti-corruption protests throughout Director/ Producer/ Cinematographer India in 2012, a new political party emerges: the Aam Aadmi Party i.e. the Common Man’s party (also referred to as the “AAP”). At the helm is Arvind Vinay Shukla Kejriwal, one of the most polarising Director/ Producer/Cinematographer AN INSIGNIFICANT MAN men in India today. The film follows their entry onto the scene as they KHUSHBOO RANKA shake up Indian politics and graft against the country’s oldest and most Naomi Shah VINAY SHUKLA powerful two political establishments, Impact Producer wielding basic public issues like water and electricity.
As Kejriwal rails against traditional power holders in the It follows activists, politicians, and academics on their best government and calls for greater transparency, he also days and their worst, as they navigate the absurdities, trials, arms every day working class people with the information and chaos of Indian politics; and as they reveal their agendas, they need to make informed governance decisions. So intentions and ambitions. It gives an insider’s view into the filmmakers investigate his claims and go behind the Kejriwal’s brand of politics, which has split popular opinion scenes to understand what transparency and participatory into two prominent factions. One labels it selfish and anarchic, democracy could look like up close. while the other insists on seeing it as a major shift in the Indian political paradigm. The result is a film that transports audiences smack dab in the middle of party offices, daily meetings, heated Capturing moments of triumph and despair, An Insignificant arguments, inside jokes, campaign strategies and the true Man is a moving cinematic journey from the narrow lanes of events and ideologies that inform rhetoric in public space. Delhi’s slums to the closed corridors of political power. Adapted from the Hi5 Doc Impact report An Insignificant Man
FABULOUS FACTS THE CHALLENGES so it could pull back the curtains on the Indian political • 35+: The number of countries in which An Insignificant Man emerged in a context that is generally process and broaden political debate in the country about unfriendly to documentaries. So, directors Khushboo the issues that erode democracy. An Insignificant Man has been screened Ranka and Vinay Shukla knew they would face censorship challenges when they set out to make this film. It was important to get people to see this film to meet its two main objectives. The first was to humanise the struggle • 8 weeks: Run time in 53 theatres in India India’s Central Board of Film Certification (CBFC) denied of an emerging political party by pushing back against their application to release the film to the public. Before it cynicism and inspiring transparency and accountability; – remarkable for any documentary could be released, they required that the filmremove all and the second was to galvanize public participation in civil references to the two biggest political parties of India and society, especially among the country’s youth. receive written consent from politicians to allow usage of • 2 million: Online views on Youtube; most their public speeches. Finding theatrical distributors and disseminating the film were the next big challenges. The team devised a number watched political documentary in India The director duo appealed to the Film Certification Appellate of strategies to make up for their limited manpower and Tribunal (FCAT), and then fought two more individual budget. litigations in the Supreme Court. They won, and the film was • 55: Number of film festivals at which An cleared for release. Two years after the film’s international film festival release and a year after the ban, the film was Insignificant Man has participated finally released in India in November 2017.
With grit and a creative spirit the team worked hard to make • 50,000+: Social media fans and following the documentary widely accessible and get it to the people
AWARDS Best Documentary prize Warsaw Film Festival 2016 Best Documentary prize NYIFF 2017 Best Documentary prize IFFLA 2017 Best Documentary prize Brooklyn Film Festival 2017 An Insignificant Man
STRATEGIES
BUILDING COMMUNITIES BUILDING INTERNATIONAL SUPPORT To create a network of supporters and solidarity around the The team used the international film festival circuit and film, the filmmakers took a collective approach. They reached forged strategic partnerships with Doc Society, Sundance, out to young filmmakers by involving them in the filmmaking and the International Documentary Association (IDA). These process and worked as a team. relationships secured their integrity as filmmakers.
SUCCESSFUL CROWDFUNDING ENGAGING INDIAN INFLUENCERS AT AN EARLY STAGE Because there was no crowdfunding platform available in They conducted several community screenings and India (Kickstarter was not an option because it requires many secret screenings for policy influencers outside the a U.S. bank account) they built their own crowdfunding government (senior lawyers, former court judges, etc.) and platform! They ended up raising $120,000 - six times their various organisations affiliated with issues in the film. campaign goal. SECURED SUPPORT FOR A LEGAL STRATEGY COMMUNITY OF CO-OWNERS/ GUARDIANS OF THE FILM They worked extensively with lawyers recommended by Doc The team cultivated the film’s 782 backers into “guardians Society before the film’s release to protect themselves from of the film.” They did this by continuously engaging legal challenges. They went through a rigorous fact check of them through social media and building the community’s the film to identify any potential scenes that could be used in goodwill and trust by modeling the transparency they were defamation suits. However, by galvanising public opinion and advocating for in the film and treating them as co-owners. winning cases, they also set a legal precedent.
CAREFUL MESSAGING AROUND THE FILM celebrity influencers in their community on social media, The filmmakers and lawyers used language that was as from stand-up comedians to young film personalities in banal as possible. For example, they never called their film a Bollywood and beyond by getting them to watch and “documentary”, but used a more neutral term, “non-fiction endorse the film. political thriller”. They also avoided contentious terms like “freedom of expression” and spoke of constitutional DELIBERATELY ITERATIVE RELEASE STRATEGY provisions or their lack thereof instead. With a view to maximising the momentum generated by the press around the court cases, the filmmakers set out to BYPASSING TRADITIONAL DISTRIBUTORS release the film urgently. They signed up their global and With mainstream distribution channels shying away, the online streaming rights to Vice Media to immediately release filmmakers turned to the unusual model of cinema-on- the film for free on YouTube. And they did so while it was still demand through the platform, Vkaao. They turned to their in theatres. The international run of the film at various film highly-engaged community on social media for support and festivals, the court cases, and the successful theatrical run had sold out shows. had generated a tremendous amount of buzz and curiosity around the film. GALVANIZING BACKERS WITH ADDITIONAL CONTENT FOR ENHANCED LOYALTY They supplied the core engaged community with additional resources, including funny memes, and extra video content to break down complex ideas. They also engaged major An Insignificant Man
TRACKING IMPACT
• Collected audience surveys at screenings Changing Minds- They know they deepened popular • Collected anecdotes about audience reactions through understanding of Indian political-electoral processes and Facebook and the screening hosts’ videos counteracted cynicism about democracy because they: • Tracked and collected press coverage about the film that discussed the issues • Successfully got the film into theatres and won wide • Observed audience engagement at events post-screenings viewership (highest theatrical sales for a doc) and 2 • Collected quotes/anecdotes from their backers about million view on YouTube, ensuring audiences had a the film’s impact chance to see it and learn more • Tracked the emergence of new political films reportedly • Secured new press and observed (informally) that press inspired by the film coverage about the film largely discussed political repression and related issues. An evaluation plan helps an impact team determine the • Received testimonials from influencers articulating the extent to which objectives were achieved through the importance of the film/issues covered. course of a campaign. Here’s how the An Insignificant Man • Noted (informally) that audiences at events were deeply team, assessed impact: engaged in discussion of the issues.
Changing Structures- They know they successfully used the Changing Behaviors- They know they galvanized public debate, Supreme Court case to counteract censorship and carve out and participation in democracy and civil society because they: more space for future political filmmakers because: • Noted that 81% of audiences intended to exercise their • They won the court case and set a new legal precedent right to vote in upcoming elections. in the country for political documentaries! • INDIRECTLY: New political documentaries have emerged • The Chair of the censorship board was sacked by since their campaign. the government under pressure from the filmmaking IMPACT community and the audiences at large.
An Insignificant Man can be counted among the most SPARKED DELIBERATIVE DEMOCRACY ONLINE AND AT impactful documentaries to have come out of India. Some of SCREENINGS them can be listed as under: With robust press coverage in India and online engagement, the filmmakers could gauge and maintain the interest of THE MOST WATCHED DOCUMENTARY IN INDIA the people in the film. It also lead to real life discussions An Insignificant Man went on to become a box office hit, had a at screenings among people about Kejriwal himself, about national theatrical run for 8 weeks – a record for a documentary, democracy, about what kinds of films eventually get released was the longest running documentary in India, had over a 100 to the public in India, and about the structural barriers non-theatrical community screenings. It also has 2 million plus documentaries face in the country. CONCLUSION views of the film on You Tube, and counting, where the film was made freely available by Vice Media. SPURRED PROTEST AT AWARDS DELIBERATIONS In fact, during national awards deliberations in May 2018, This film and campaign is a reminder that sometimes, and MORE INFORMED AUDIENCES the film again caused a stir when An Insignificant Man in some contexts, simply getting a film made and seen is in- A qualitative survey of a random selection of audiences was suspiciously dropped from the list of winners at the and-of-itself a powerful and space-making impact. Ranka and during the theatrical release (sample size: 1,237) affirmed last moment. With at least four of the seven-member jury Shukla spent four years making An Insignificant Man and then that the film was helping toeducate audiences. Almost three wanting the film to be recognized but at a stand-still, the another two years in film festivals, the final year of which they quarters (72%) of those surveyed reported that they felt they jury finally decided not to present “best film in non-feature” worked through the legal case to get the film released in India. knew more about Indian politics after watching the film than category at all that year. But this team went even further than that. As a result of the they had before, and many returned to watch it again with supreme efforts of these two brave, fledgling filmmakers, the their families. The phenomenal number of online views (2 film ended up playing a very significant role in empowering million+) also affirmed the level of audience interest. documentary filmmakers into the future.
50 Participants Good Pitch Good Pitch 51 India India
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STUDIES INSTITUTE OF IDEAS INTERNATIONAL DOCUMENTARY ASSOCIATION INTERNATIONAL HUMAN RIGHTS FUNDERS GROUP INTERNATIONAL LABOUR ORGANIZATION ISIS ITALIAN CULTURAL INSTITUTE ITVS JACKSON FAMILY FOUNDATION JAN VRIJMAN NGOs, campaigners, FUND JM KAPLAN FUND JOHN BURTON FOUNDATION FOR CHILDREN WITHOUT HOMES JOHNSON FAMILY FOUNDATION JOSEPH ROWNTREE REFORM TRUST KENNEDY FOUNDATION KICKSTARTER KIDS COMPANY KING BAUDOUIN FOUNDATION KIVA.ORG KNIGHT FOUNDATION LAUNCH COMMUNITY VENTURES LINK TV LIVERPOOL SCREEN SCHOOL, LIVERPOOL JOHN MOORES UNIVERSITY LOKAALMONDIAAL LONDON CITIZENS LOS ANGELES SOCIAL VENTURE PARTNERS LOUDSAUCE LOUVERTURE FILMS MACARTHUR philanthropists, FOUNDATION MAILMAN SCHOOL OF PUBLIC HEALTH MAKING EVERY ADULT MATTER MARYLAND NETWORK AGAINST DOMESTIC VIOLENCE MC2 MEDIA STRATEGIES MCKINSEY & CO MEDECINS SANS FRONTIERES MEDIA MEETUP THE MEDIA TRUST THE MOZILLA policymakers, brands FOUNDATION MICROSOFT MIGRATION POLICY INSTITUTE MIND MITCHELL KAPOR FOUNDATION MOBILE COMMONS MOBILEACTIVE.ORG MOFILM MOTHER MOVEMENT STRATEGY CENTER MTV MUSLIM COUNCIL OF GREAT BRITAIN NAACP NAKED COMMUNICATIONS NAKED EDGE FILMS NATHAN CUMMINGS FOUNDATION NATIONAL BLACK PROGRAMMING CONSORTIUM NATIONAL CENTER FOR MEDIA ENGAGEMENT NATIONAL CLEARINGHOUSE FOR THE DEFENSE OF BATTERED WOMEN NATIONAL COUNCIL OF LA RAZA NATIONAL and media. 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COUNSEL RO*CO FILMS INTERNATIONAL ROCKEFELLER FOUNDATION RUNNYMEDE TRUST SAATCHI & SAATCHI NY SACRED PLANET FILMS EUROPE DEPARTMENT OF PUBLIC HEALTH HIV RESEARCH SECTION EUROPE FILM SOCIETY EUROPE GREEN FILM FESTIVAL EUROPE PRIDE SANCTUARY FOR FAMILIES SAVE THE CHILDREN SCIENCE, ENGINEERING AND MATHEMATICS LINK SEARCH FOR COMMON GROUND SEATTLE OFFICE OF ARTS AND CULTURAL AFFAIRS SEIU SHANTI SHEFFIELD INTERNATIONAL DOCUMENTARY FESTIVAL SHELL FOUNDATION SKOLL FOUNDATION SMARTMEME STRATEGY & TRAINING PROJECT SNAGFILMS SOHO HOUSE GROUP SOUTHERN POVERTY LAW CENTER SPEAKOUT SPITFIRE STRATEGIES STANFORD CENTER FOR SOCIAL INNOVATION STANFORD UNIVERSITY SCHOOL OF MEDICINE STEPS TO END FAMILY VIOLENCE SUBCINE SUSTAINATOPIA TED THE 11TH HOUR PROJECT THE ECONOMIST FILM PROJECT EUROPE COMMUNITY TRUST THE FUNDING NETWORK THE HARMONY INSTITUTE THE JOHNSON FOUNDATION AT WINGSPREAD THE LEADING EDGE THOMSON REUTERS FOUNDATION THOUGHT ENGINE | MEDIA GROUP TIDES FOUNDATION THE TIMES TIPPING POINT FILM FUND TRANSPARENCY INTERNATIONAL TRIBECA FILM INSTITUTE GUCCI TRIBECA DOCUMENTARY FUND TWENTY-FIRST CENTURY FOUNDATION UK DEPARTMENT FOR CULTURE & MEDIA UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS UN DEPARTMENT OF PUBLIC INFORMATION UN WOMEN UNBOUND PHILANTHROPY UNHCR UNICEF UNITED NATIONS ASSOCIATION OF THE UK UNITED STATES CHESS FEDERATION UNIVERSITY IMPACT FUND UNIVERSITY OF SOUTHAMPTON UNIVERSITY OF WASHINGTON UNREASONABLE INSTITUTE US-MEXICO BORDER PHILANTHROPY PARTNERSHIP V-DAY VERA INSTITUTE OF JUSTICE VERIS WEALTH PARTNERS VICE VIDEO VOLUNTEERS VIMEO VOTO LATINO VSO WALLACE GLOBAL FUND WAR ON WANT WASHINGTON OFFICE ON LATIN AMERICA WATER.ORG WELCOMING AMERICA WELLCOME TRUST WHAT ON EARTH IS GOING ON? 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With increasing demand from cultural partners around the world, Doc Society is busy sharing the Good Pitch programme & supporting regional hosts to organise their own Good Pitch events and Impact Labs.
To find out more about how to get GOOD PITCH involved or get invited, go to goodpitch.org CANADA EUROPE GP USA GLOBAL MENA REGION MEXICO SOUTHEAST ASIA INDIA SINCE 2008 THERE HAVE BEEN 44 EDITIONS OF THE COLOMBIA GOOD PITCH PROGRAMME KENYA IN 15 COUNTRIES BRAZIL
AUSTRALIA PASIFIKA Good Pitch Good Pitch 063 Local INDIA 2020 GOOD PITCH LOCAL
Locations:
DALLAS & AUSTIN COLUMBIA DETROIT DURHAM HONOLULU KARNATAKA MIAMI PHILADELPHIA and more to follow in 2020! Good Pitch Karnataka Good Pitch Karnataka Hosts GOOD PITCH HOSTS
Indian Documentary Foundation impact. Driving With Selvi – a Good Indian Documentary Foundation has hosts the third edition of Good Pitch Pitch India film – is one great example of also been involved with the Sankalp India, we take a moment to mark how a powerful story changed not just Awards, an initiative that “supports, another remarkable landmark in our the protagonist’s socioeconomic life, honours, and brings together promising journey as an organisation. The Indian but also empowered a whole section of enterprises tackling some of the Documentary Foundation was founded disenfranchised women. World’s key development challenges”, INDIA in 2009 by Sophy VSivaraman and in the capacity of documentary media Jaaved Jaffery “for the impact of Selvi’s success story – a case of small mentors. We have also lent our voices in nonfiction films & media in India and steps, big impact brings us to the support for the LGBTQIA+ community, about India.” Placing their faith (and point of Good Pitch Local. In 2019, when we helped produce a podcast their bets!) in a sector that had precious Indian Documentary Foundation also series called ‘Why Hate Love’ with little attention, the founders resolved to hosted a regional version of a Good support of the Canadian Consulate. help amplify the power of documentary. Pitch event in Bangalore called Good Pitch Karnataka. This forum focussed Going forward, Indian Documentary With committed teams and strategic on local films, and media campaigns Foundation intends to work with more partners like Doc Society, Sundance about local issues. With a more hands- films and filmmakers that address Institute, Ford Foundation, on, intensive and grassroots approach, such important issues like Gender and The Indian Documentary Foundation Good Pitch Karnataka selected 15 Climate Change and continue to make has become a versatile non-profit projects, and roped in an impressive 198 a positive change in society. We thank organisation, which has significantly organisations. It was very well received, you for being our partners in making a changed the Indian documentary film and Indian Documentary Foundation difference. sector, and how it is perceived. is gearing up to collaborate on its next Good Pitch Local event later this year. In its nine eventful years, the Indian Expect to see exciting media projects Documentary Foundation has worked from Good Pitch Madhya Pradesh, with a remarkable number of filmmakers Odisha, Telangana and Andhra Pradesh and films that have had strong social at Good Pitch Deccan. www.indiandocumentaryfoundation.org Good Pitch India Team GOOD PITCH INDIA TEAM
JAAVED JAAFERI SOPHY VSIVARAMAN SONIA PAREKH RICHA VASHISTA ANITA ANAND SHRUTI SENGUPTA Co - Founder Co - Founder and CEO Impact Director Impact Director Production Head Project Manager
Jaaved Jaaferi is an Indian Sophy is the co-founder and Sonia is a creative Richa Vashista (she/ Anita was the co-owner, Shruti wishes she was a actor, voice actor, dancer, chief executive of the Indian professional working to bring her) is one of the Impact head of production and filmmaker by profession but comedian and impressionist Documentary Foundation, a people together to catalyze Directors for Good Pitch business management in reality she is a filmmaker known for his work in several not-for-profit organisation positive change on global, India. As a queer mental for the company, MAD by occasion. Her short Bollywood films and Indian that was founded with the local, and individual levels. health professional, she has Entertainment Ltd., for 15 documentary Six Sacred television shows. Apart from aim to promote, and develop She is a believer in showing worked in the intersections years. Under their banner, Days is a happy tale of his association with India’s documentaries in India and up wherever she hears a call of gender and sexuality since they have produced over sex workers of Sonagachi substantial and significant about India. She strategizes to facilitate change. This 2014. She speaks at various 1500 commercials for fighting for their right to hold film industry, he gained impact campaigns for core philosophy has led her national and international leading advertising agencies their own Durga festival. She approval for his performance documentary filmmakers, to work across sectors (and forums, advocating about and stalwart brands. writes, assists, and directs in a Maggi tomato ketchup and helps raise funding for the globe) in a myriad of the importance of mental Subsequently, she has been whenever providence has her advertisement aired in outreach activities. She also interconnected job roles. health, LGBTQIA+ rights and Executive Producer on in sight. On other occasions, the 1990s. He is a noted collaborates on CSR-led Her experience and interests gender equality. She has four feature films. She has she retreats to the shell she impressionist, famous for training workshops for social range widely from the worked with The Humsafar controlled budgets, overseen came from and binges on his role in Bombay Boys, entrepreneurs and curates corporate world to startups Trust (HST) for 4+ years timelines, and ensured Asian TV shows and Anime. starring in its hit song I am programs for film festivals. to social work. She has 7+ as a Clinic and Counseling artistic and technical As the Project Manager, she Mumbhai. He is well-known Sophy has successfully years of experience in event/ Head and Research. In 2016, integrity on all projects, brings in her mad ninja skills for his portrayals of Mumbai led the Good Pitch global project management and she co-authored a manual- while managing overseas honed at Good Pitch India hoodlums referred to as program and the Good Pitch co-founded two non profits Strengthening Bridges, on and local schedules, liaising 2018 and Good Pitch Local taporis within Mumbai and Local program in India; where that work to inspire human how to support parents of with foreign production Karnataka 2019. the state of Maharashtra. for the first time, Good Pitch connection. LGBTQIA+. She has taken houses and artists when He hosted and produced Local has taken place outside her learning’s from writing required. She says, Good the highly-popular dance USA. Under her leadership, this manual to other health Pitch has been an excellent show called Boogie Woogie the Indian Documentary care professionals, colleges, introduction to event on Sony Entertainment Foundation is hosting the companies and organisations, management. Television, and dubbed third Good Pitch India through training and commentary to the famous program in 2020. workshops. Japanese television show Takeshi’s Castle on Pogo TV. He is also a proponent of documentary filmmaking, being the co - founder of the Indian Documentary Foundation. Good Pitch Good Pitch 69 India Team INDIA 2020
THE GOOD PITCH FORUM IS MEANT TO USE CREATIVE STORIES TO MAKE THE WORLD A BETTER PLACE, AND COULD THERE BE A NOBLER IDEA?
“Stories are our most significant Kitu (Kaushalya) Gidwani is an actress currency – We live in, trade in and grow from Mumbai. Born of refugee parents URMI CHANDA DEVIKA SAKHADEO AMIT ANAND VISHANTH KUMAR in stories. Narratives of power, politics, from Sindh, she has grown up in South Media Outreach Associate Project Assistant Production Executive Technical Associate religion, caste, class, race, gender, Bombay as it was called, and started nationality, sexuality and a hundred acting in experimental plays from her As a Culturalist, Urmi Currently, the Project Amit is a production A chef and a sustainable other things are crafted through stories. first year of college. She is a natural engages with the domain Assistant for Good Pitch enthusiast, avid adventurer farmer, Vishanth has done It is through stories that we build our and self-taught actress and was one of culture in various ways. India 2020, Devika is a gold and risk-taker. He has worked his MSc in Sustainable prisons and earn our salvations. Stories, of India’s supermodels from the mid- She writes independently medallist in Masters in Media for the production of short Development and has a keen then, may be called the building blocks eighties to the mid-nineties. about the performing and and Communication Studies films and ads. He always interest in issues regarding of our very existence. The Good Pitch fine arts, museums, literature, from Pune University. She looks further to develop his the food system. He was forum is meant to use creative stories She has worked with some of mythology and religion for has worked on research skills in this field and provide involved in various grass to make the world a better place, and the biggest names in theatre like various Indian publications. dissertations specifically on the right fit for production roots movements like ‘Slow could there be a nobler idea? The Naseeruddin Shah, Lilette Dubey, She is also a Professional understanding the evolution needs. A former banker, who Food’ and various other third Indian edition of this event is Danish Husain and Anahita Uberoi. She Doctorate candidate of of documentary as a genre in followed his passion to learn, farmers’ movements. Over remarkable in its representation of the has also worked with the Kali Theatre Interfaith Studies at the the space of online streaming live and grow, Amit loves to the last few years he has KITU GIDWANI diverse faces of the human condition. group in London in 2004. While theatre University of Wales Trinity platforms. She also has travel and build connections started ‘Kikui Farms’ - an Through stories about surmounting remains her first passion, she has done Saint David. Previously, she been working as a citizen through diversity. He finds organic and sustainable Moderator, Good Pitch India personal, physical, social, cultural nationally popular television series like has worked as an advertising journalist for Global Voices music and food as the vegetable and dairy farm. and even global odds, the six chosen Swabhimaan, Junoon and Trishna. professional, a journalist for the past three years. essence of life. Currently, He has worked for Good documentaries speak about resilience and a museum professional Devika looks forward to Amit is the Production Pitch India in 2014 and 2018, and hope that is larger than life. As Her filmography includes Deham and among other things in working at studios and online Executive for Good Pitch and for Good Pitch Local you, and I witness these stories, their Drohkaal with Govind Nihalani, Fashion her 12+ years of industry streaming platforms to give India 2020. Karnataka 2019. He returns protagonists and the storytellers, let’s with Madhur Bhandarkar, Traffic with experience. She is gradually voice to underrepresented as the Floor Director for the do our bit to pay this currency forward Rajesh Pillai, Earth 1947 with Deepa moving towards the work through factual 2020 edition with the passion and compassion.” Mehta and Dance Of The Wind with developmental sector and programming. Rajan Khosa. In 1997 she won the award wants to work in the area of for Best Actress at the Festival of Three interreligious peace. At Good Continents in Nantes, France, for her Pitch India, she is a Media portrayal of a troubled Indian classical Outreach Associate. singer in Dance of the Wind.
She is a committed activist for animal rights and welfare, and is an accomplished Argentinian tango dancer.
Kitu is very proud to be “Indic”; and feels that Indic wisdom has yet a lot to teach the world.
Doc Society DOC SOCIETY
BEADIE FINZI JESS SEARCH NICOLE VAN SCHAIK MALINDA WINK ISABEL SHAPIRO Director Chief Executive Director of Development Global Director of Good Pitch Good Pitch Global & Doc Society is a non-profit founded Impact Labs Producer in 2005 committed to enabling great documentary films and connecting Having worked in documentary for the Jess is the Chief Executive of Doc Society. Nicole strategises with filmmakers and Malinda was Executive Director of Good As Good Pitch Producer Isabel plans and them to audiences globally. past 20 years, Beadie is in heaven in Before that, she was a Commissioning impact producers on how they can use Pitch Australia and Shark Island Institute delivers Doc Society’s Flagship Good her role at Doc Society – befriending Editor at Channel 4 and a founder of their films as a strategic tool for social or from 2013-2019. She is currently the Pitch events in Europe and the US. She Based in London and New York, independent filmmakers globally, funding Shooting People, the online filmmaker’s environmental change. She also brokers Deputy Chair of The Caledonia Foundation also works across the Good Pitch2 Global Doc Society works with filmmakers great films, brokering new partnerships network. She is also a board member of new and exciting partnerships with and Board of The Reichstein Foundation. Program supporting current and potential and partners all over the world. and sharing knowledge. the UK think tank IPPR and has an MBA organisations from across civil society, Good Pitch2 teams. Before joining the Doc Society’s mission is to bring from Cass Business School. Jess likes to including: foundations, philanthropists, Her professional experience spans senior foundation Isabel worked at the British people together to unleash In addition to executive producing a moderate for IDFA, the Skoll World Forum, NGOs, brands, policymakers, activists, roles within the corporate, political, Film Institute , the London film festival and the transformational power of number of films, Beadie is responsible the Trust Women conference and Doc technology innovators, and media for philanthropic and NGO sectors. She has as a researcher for documentary company documentary film standing in for the global Good Pitch programme and Society’s Good Pitch. the global Good Pitch programme, and advised on business and strategic planning GA&A Productions in Rome. Isabel solidarity with filmmakers and work to helping develop tools for the field such Doc Society as a whole. She is proud to for a number of production and distribution completed her Masters at Cambridge unite them with new friends and allies, as the Impact Field Guide and the Doc be part of the 2017 Rockwood JustFilms companies like Madman, Hopscotch, University in 2012 with a thesis on building new models globally. Impact Award. Fellowship. Before joining the foundation, Transmission, and Revlover. She served as a performance and ethics in contemporary Nicole worked as a television journalist mentor for Sundance Institute Documentary British documentary. For over 10 years, the global Good Beadie is also an experienced filmmaker. for broadcasters, including RTL News Film Program, GP South-East Asia, GP Miami, Pitch program has developed the Titles include Only When I Dance, released and Al Jazeera. She finished her MA in GP Colombia, Dokumenter Yogyakarta; very best Documentary Projects, theatrically in the UK and US. She International Journalism in Cardiff in 2008, impact consultant at the International connecting them to leading produced Unknown White Male in 2005, and has previously lived in The Netherlands, Documentary Film Festival, Amsterdam changemakers around urgent social which played at Sundance Film Festival USA, South Africa, and Wales. (IDFA); jury of Festival International du Film issues to forge new coalitions that and was Oscar shortlisted. documentaire Océanien (FIFO), Hawaiian are good for the films and good for International Film Festival, Antenna and society. Good Pitch was devised by Environment Film Festivals, and a number Doc Society (formerly BRITDOC) in of advisory boards. 2007 in partnership with the Sundance Institute and the Ford Foundation. Malinda is Executive Producer of a number Flagship editions in Europe and North of projects including The Final Quarter and America are run from Doc Society’s 2040: The Regeneration. She is one of the London, Amsterdam, and New York Australian Financial Review’s 100 Women of offices by an in-house team. Global Influence. In 2018 Malinda delivered a TEDx editions are supported by Doc Society talk on how social impact documentary over a period of mentoring with host and campaigns can strengthen democracy. partners across the world. Ford Foundation
12 years after its FORD launch, Good Pitch has become a shining model of catalytic change, FOUNDATION showcasing not just documentary, but what documentary can do in CARA MERTES the world. A response PRADEEP NAIR Director, JustFilms to the 21st century Regional Director, Ford Foundation The Ford Foundation supports Cara Mertes is director of Ford Foundation’s realities we face, Good Pradeep is the Regional Director for Ford visionary leaders and organisations JustFilms initiative, a global social justice Foundation. He spent the first part of his effort that supports emerging and Pitch emboldens film, career in technology in the Silicon Valley on the frontlines of social change established film and digital artists whose before transitioning to the social sector, work addresses the most pressing issues filmmakers and their working with the Clinton Foundation, worldwide. of our time. JustFilms also supports key Bloomberg and Paul Volcker among FORD FOUNDATION organisations that explore and sustain stories in their power others. He is passionate about converging the art of contemporary issue film and private capital and philanthropic money to JUSTICE FILMS INITIATIVE digital storytelling. The initiative seeks to to create a haven and sustainably solve real problems. expand networks and resources for the Our goals for more than half are located; to promote Ford Foundation has been instrumental community of independent makers around a beacon for dignity, a century have been to: collaboration among the in the development of the flagship Good the world, to increase their artistry and nonprofit, government and Pitch events as well as the expansion of to maximize the impact of their stories. justice and community.” • Strengthen democratic business sectors; and to the global program, Good Pitch2 Throughout her two-decade career, Cara values ensure participation by men has championed the artist’s role in society Cara Mertes, Ford Foundation • Reduce poverty and and women from diverse and harnessed the power of independent injustice communities and all levels filmmaking and experimental media to raise • Promote international of society. In our experience, awareness of critical issues. Before joining “Stories of Change” partnership, the TED cooperation such activities help build the foundation in 2013, she was director Prize Filmmaker Award, and as co-founder • Advance human common understanding, of the Sundance Institute Documentary of Doc Society’s Good Pitch initiative. achievement enhance excellence, enable programme strategies. and senior staff for the Film Program and Fund for eight years. Cara has accepted the ACLU Freedom of people to improve their Created with gifts and foundation’s grant making In that role, she expanded the annual Expression Award and the International We believe all people should lives and reinforce their bequests by Edsel and and operations. Programme portfolio of activities to include funding, Documentary Association’s Pioneer Award have the opportunity to commitment to society. Henry Ford, the foundation officers in the United States, labs and global partnerships, including for the Documentary Film Program’s efforts. reach their full potential, is an independent, Africa, the Middle East, Asia over $2 million awarded annually to Earlier, Cara was executive producer of the contribute to society, We work mainly by making nonprofit, nongovernmental and Latin America explore dozens of social issue films. She expanded PBS POV documentary series. She also and have a voice in the grants or loans that build organisation, with its own opportunities to pursue the Documentary Lab opportunities to serve served as executive director of American decisions that affect them. knowledge and strengthen board, and is entirely foundation’s goals, formulate more than 100 Sundance grantees each Documentary Inc, produced and directed We believe the best way organisations and networks. separate from the Ford strategies and recommend year, and was instrumental in creating a for PBS, curated Independent Focus for to achieve these goals is Since our financial resources Motor Company. The proposals for funding. suite of international creative partnerships WNET/New York, and has taught and to encourage initiatives by are modest compared with trustees of the foundation to increase impact and resources for written about independent documentary those living and working societal needs, we focus set policy and delegate the field, including the Skoll Foundation and social change. closest to where problems on key problem areas and authority to the president www.fordfoundation.org Sundance Institute SUNDANCE INSTITUTE
Sundance Institute is a nonprofit organisation dedicated to the discovery and development of independent artists and audiences. SUNDANCE INSTITUTE TABITHA JACKSON Director, Documentary Film Program Through its programs, the filmmakers worldwide DOCUMENTARY FILM PROGRAM Institute seeks to discover, in the production of Tabitha Jackson – an award-winning launched and led a new pillar of work at support, and inspire cinematic documentaries Good Pitch was conceived by Doc commissioning editor, director, producer the Institute - Impact, Engagement and independent film, media, on contemporary themes. Society and Sundance Institute and writer – who believes passionately in the Advocacy – with the goal of reasserting the and theatre artists from the Established in 2002 with Documentary Film Program arts as a public good, is the Director of the role of the independent artist as a dynamic United States and around founding support from Open Sundance Film Festival. With more than 25 progressive cultural force. the world, and to introduce Society Foundations, the years of experience in the field of arts and audiences to their new work. programme is a vibrant global nonfiction film, she has previously served Prior to joining the Sundance Institute, resource for independent as the Director of the Documentary Film Jackson worked at Channel 4 to support We believe that a story driven nonfiction storytelling. Recent the way we reach people. through the granting fund, Program at the Sundance Institute, as well independent and alternative voices by an individual, authentic projects include Joshua We focus on the values of the labs, a fellows program, as head of Arts and Performance at Channel and find fresh and innovative ways of voice can awaken new ideas Oppenheimer’s The Look art, reach, and change by and strategic advice from 4 Television in London before joining the storytelling. She executive produced a that have the power to of Silence; Laura Poitras’s encouraging excellence development to distribution Sundance team. number of projects for the UK’s Film 4 delight and entertain, push CitizenFour; Feras Fayyad’s and experimentation amounts to a commitment including Bart Layton’s The Imposter, Mark creative boundaries, spark Last Men In Aleppo; RaMell in form, championing to documentary as an In 2013, Jackson was appointed Director Cousins’ The Story of Film, Clio Barnard’s new levels of empathy and Ross’s Hale County This underrepresented voices, increasingly important global of the Documentary Film Program at The Arbor, Sophie Fiennes’ The Pervert’s understanding, and even lead Morning, This Evening; Kirsten facilitating the strategic art form and a critical cultural Sundance Institute with a mission to Guide to Ideology, and Iain Forsyth and to social change. We support Johnson’s Cameraperson; distribution of grantee practice in the 21st century. champion the power of artful nonfiction Jane Pollards’ 20,000 Days on Earth. independent storytellers and Yance Ford’s Strong Island; projects where needed, and cinema in the culture and to support a Jackson was drawn to these filmmakers, advance the impact of their and Raoul Peck’s I Am Not supporting the social and more expansive set of makers and forms. along with many others, because of their work in the world. Your Negro. creative impact of the work In supporting such work, she and her team use of innovative cinematic storytelling upon release. encouraged the diverse exchange of ideas to challenge accepted orthodoxies, and, The Sundance Institute Led by Tabitha Jackson, the by artists as a critical pathway to developing as a result, revealing a little more of the Documentary Film Program Documentary Film Program In summary, the year-round an open society. Also while in the role, she human condition. supports nonfiction believes that art changes support of filmmakers www.sundance.org/documentary 078 Good Pitch Good Pitch Good Pitch 079 Good Results INDIA 2020 INDIA 2020
GOOD PITCH GOOD RESULTS Good Pitch Good Pitch 81 Good Results INDIA 2020 HOW DOES THE GOOD PITCH PROGRAMME NEW DELIVER ?
GOOD PITCH GLOBAL NEW FUNDS RAISED 49% OF FUNDING RAISED HAS PARTNERSHIPS FORGED 44 EVENTS IN 15 COUNTRIES OVER THE LAST DECADE GOOD PITCH HELPED THE COMPLETION OF FILMS OVER 5000 ORGANISATION F OVER 500UNDS FILMMAKERS HAVE EVENTS ACROSS THER WORLD HAVEA ISED HAVE ATTENDED GONE THROUGH THE PROGRAMME RAISED $33 MILLION IN FUNDS FOR 51% OF FUNDING RAISED PARTICIPATING FILMMAKERS HAS CONTRIBUTED TO IMPACT OVER 1500 LONG TERM CAMPAIGNS PARTNERSHIPS BROKERED Good Pitch Good Results
Over 100 Good Pitch films BEYOND MONEY are being used at the heart of national or international RAISED, GOOD social justice campaigns. PITCH FILMS
Unrest 9.70 ARE MAKING REAL Putting the spotlight on Powered the social DRIVING WITH ME — an invisible disease movement which which affects over 17 successfully challenged SELVI PROMOTED million people globally. Colombia’s legislation WORLD IMPACT. around the Free Trade GENDER EQUALITY REAL Thank You For The Rain Agreement. Mobilising the communities TO YOUNG PEOPLE hardest hit by climate Gayby Baby change in East Africa Brought awareness of IN OVER 250 to promote sustainable same sex parenting into agriculture practice and every public school in the SCHOOLS ACROSS climate resilient farming. State of Victoria with free INDIA AND educational toolkits. Please Remember Me BANGLADESH Screened to health Escape Fire professionals and care Used as a training tool providers in over 30 for thousands of healthcare communities in Shanghai professionals including to increase understanding 4,038 nurses, 99 dieticians, of dementia and promote 878 occupational therapists, compassionate care for and 85 physicians. CHANGE the elderly. NOTES
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