1965 Publishedbi-monthly for the employeesof ilk reakthe Fraser Valley Milk Producers' Association

VOLUME 3, NUMBER l ~20 JANUARY - FEBRUARY, 1965 It Was Tough Sledding! Fewcustomers were withoutmilk Despiteworst conditions in years Dairyland's complex milk collection and delivery system came through the record cold snap and snowfall battered but not broken. Except on a few of the worst accident total of about 20 sky­ days, milk from all farms was rocketed to more than 70, to picked up and customers, both the consternation of safety su­ retai l and wholesale, were sup­ pervisor Bill Makweis. plied. Although most of these acci­ To provide this service, how­ dents were fortunately of a ever, many of the association's minor nature, they aggravated drivers and sales staff put in a shortage of spare trucks, working days of up to 20 caused by the replacement pro­ straight hours under the worst gram for the retail fleet. kind of conditions. The worst accident in the As one retail driver put it Dairyland delivery system in­ after a particularly miserable volved one of the association's day in wet, deep snow: "I quit contract hauler s. More than four times today." $1700 worth of products and The record of accidents in­ $700 in cases were lost when volving association vehicles il­ a Clark Reefer Lines Ltd. lustrates just how bad driving trailer truck plunged down the conditions became. In De­ Thompson River canyon near cember the normal monthly Spences Bridge. HUGESNOW BANKS heaped up by bulldozers erties route made it difficult to serve many and graders on Percy Greenwell's British Prop - houses without the kind of help received here . Tankers in Trouble Alherniand Rupert On three occasions, farm up snow-clogged side streets . pick-up tankers skidded into Other drivers phoned their Fraser Valley ditches and had customers and arranged to have to be unloaded with portable them pick up their milk from Dairyland G,oes Farther Afield pumps . the truck or from other homes Dairyland extended its Association assumed the ice branch in Prince Rupert and One tanker driver, John Nes­ the driver could get to. " Wholesale drivers had their widely-scattered operations cream and frozen foods busi­ Dairyland sales representative ~el, carried 1800 pounds of ness of McKinnon's Dairy in Jim Kerr will be moving there milk in pails to his truck from troubles too, but managed to even farther into the B.C. Port Alberni. Twice-a-week de­ as manager of the new outlet. a barn 100 yards away, when serve every account except the hinterland at the beginning livery began January 2. The opening of branches in he could not get through drifts Hollyburn Winter Club. Snow of the year. At the same time many hun­ Prince Rupert and Nanaimo has in the driveway . (Continued on page 4) dred miles to the north, Dairy­ brought 16 new employees into Service from the Nanaimo land took over the milk, ice the Association. On the Prince ZERO AND BELOW branch was extended into the cream and frozen foods busi­ Rupert staff are Stan Weisbrod, Because the heavy farm tank­ Port Alberni area when the ness of Norwest Refrigerated Stan Douglass, David Finlay-. ers wear out an expensive set Foods in Prince Rupert. son, Matthew Leggeat, Warren of chains in a single round trip, Working out of a main Lindsay, Al Phillipson, Gerhard they are not put on unless the StaffLounge branch at Prince Rupert and a Schmidt, Milburga Maku and truck becomes stranded some­ depot at Terrace, a nine-man P. T. Delaney. where along its route. For the sales staff is serving a wide The new employees at Na­ tanker drivers this meant put­ NowPlanned area on the mainland and towns naimo are Bill Brankston, Clive ting on chains at the roadside on the Queen Charlotte Islands. Clark, Bill Damery, Ken Horne, in temperatures near zero and The conference room on Omer Tupper has spent sev­ Bill Shaw, George Slater and even below . the second floor of the new eral weeks organizing the Jean Kirby. For men like traffic manager plant office is going to Wally Kendall and Harry Whit­ be partly refurnished and lam at Sardis, the period of December 15 to January 15 made available to em­ NewSocial Club Could brought one crisis after another. ployees as a lounge and During all of this time they reading room. were constantly within reach by IncludeAll Activities telephone . One-half of the room will be furnished with settees, chairs, FVMP A employees are showing considerable in­ FOUR FEET DEEP lamps and tables, while the con­ terest in the proposed company-wide social club and plans ference table and chairs will be Meanwhile , conditions at retained in the other half so for the club are becoming more ambitious. Haney and in the Vancouver that the room can still be used Most departments in the As- area were no better. On the for meetings . higher levels of North and West sociation were represented at an People from the various The lounge and meeting area Vancouver the snow reached organizing meeting December sports teams and leagues, social can be divided by a sound­ 12 and a committee was formed more than four feet in depth, groups and other clubs within making it impossible for retail proof folding wall, so that the to consider a number of differ­ the Association were invited to lounge will still be available drivers to get to within several ent suggestions on what form a meeting on February 2. when there is a meeting m the club should take and the blocks of some homes . progress. scope of its activities. Purpose of bringing all em­ Even then most of the cus­ Purpose of the lounge is to Since that time, it has been ployee groups together is to ex­ tomers were served in one way MANY DRIVERSlike relief­ man Ed Broome borrowed to­ provide employees with a place decided to include representa­ plore the feasibility of co-ordi­ or another. Several drivers bor­ boggans and sleds to carry to relax after lunch or during tives of all employee activities nating all these activities under rowed their children's sleighs or milk up side streets that were other free time . in preliminary discussions . a single fund . toboggans to haul cases of milk impassable to trucks . ... WarmThanks for Cold Work from the Alter 38 Years It took a lot of wet feet, cold hands and lugging Manager 's baskets of milk up streets thigh-deep in snow, but very Cece Pearson few Dairyland cuscomers were without milk for very long. Desk Our sales statf - both retail and wholesale - gave By L. A. Atkinson more than was required of them and the customers showed FVMPA General Manager In Retirement their appreciation. Many calls of thanks came to the At the end of the year 1964, Retirement in October concluded 38 years on the Customer Service Department. everyone at Dairyland could local dairy scene for former Dairyland branch manager look back on a year full of ac­ CECE PEARSON. A letter from MRS. MULLER-CLEM,who lives at the tivities, some gratifying, some top of Mountain Highway in North Vancouver, where the frustrating, and yet, over all, From 1950 to 1959 he was snow was more than four feet deep, expresses the gratitude a year with a manager of the North Vancou­ great many ver branch and he managed the of many customers. She writes: satisfactions. Vancouver Heights branch from "My family and I would like to express our apprecia­ Everyone will 1959 until it was closed for the tion of Dairyland's work, particularly during the past few remember the move to the new plant. weeks. Your drivers have delivered our milk promptly difficulties of Pr ior to 1950, Cece had transferring been an inspector since 1942 and with their customary politeness, in spite of the worst men and and a retail driver in two Van­ weather conditions. equipment couver districts. "On the one day when snow made it impossible for from our He first began in the Van­ former Dairy­ couver dairy business with Pur­ them to reach us, they phoned us in good time for us to land, Arctic and Shannon oper­ ity Dairy after he came from reach the collecting point. ations, to the new plant. his native Winnipeg in 1926. "It seems to us that it might lighten your load some­ You will recall, too, the satis­ He changed over to Valley what to know that your customers appreciate fully this factions experienced by the fact Dairy in 1928 and was among that throughout the moving those who joined the FVMP A ,, high standard of service." period all of our customers' re­ through the formation of Asso­ quirements were looked after ciated Dairies in 1931. CECE PEARSON well. In retirement, Cece is at least temporarily limited by poor health, but he hopes to do 20,000 VISITORS some travelling. Don't You Believe It The new plant was hailed by While convalescing, Cece en­ extension of our present ante­ tertains himself by watching a The best things in life may not be free, but some­ the dairy industry of Canada, and by many thousands of con­ room cold storage space and the portable television set given to times they cost less than we think. sumers, as the most modern, completion of the landscaping him jointly by the FVMPA and Take living in B.C. , for example . Our friends from best laid out and best equipped around the new plant. the Dairyland Staff and Wel­ Among the uncertainties are other parts of Canada agree that B.C. is a beautiful prov ­ dairy plant in Canada. More fare Fund. than 20,000 people have been the negotiation of new labor ince and the climate is balmy. "But it's such an expensive received and shown through the agreements and changes in the place to live," they say. operation and advance book­ market, particularly with re­ We have heard this so often that we believe it our­ ings for the W. J. Park Room spect to types and sizes of milk FundBenefits packages. The successful solu­ selves. But it doesn't happen to be true. The Consumer indicate the interest is still high. Early in the year all associa­ tion of these and other prob­ Price Index of the Dominion Bureau of Statistics shows tion brands such as Dairyland , lems will require the applica­ (i,o Unclaimed tion of good sense and co-opera­ that the cost of living in B.C. is not rising as fast as the Shannon and Arctic were con­ Some members of the Dairy­ tion to the greatest possible solidated into the Dairyland land Staff and Welfare Fund Canadian average. degree. Based on a 1949 level of 100, the Canadian cost of brand and this change has been have not been getting the sick well received by our customers . Working together we can and cheer and other benefits to living in 1962 was 130.7, while in B.C. it was 129.8. In This now puts us in the position must solve them to the good of which they are entitled. 1963 the national average had moved even further ahead of having two main house the industry as a whole. If the Fund secretary-treasurer Jim of B.C.-133.0 compared with 131.8. brands- 'Dairyl and' for fluid industry has the will, this can Watson explains that this has products and ice cream and be a happy new year. happened because the Fund has 'Pacific' for evaporate d milk not been told in time about and skim powder , and several Poor Start, Poor Cows! members who are sick. First ·Orders Placed private label brands for chain Reque sts for sick cheer can stores. These have been added Canada's first dairy herd got be made to any of the follow­ to during 1964 by a private off to a bad start. It was landed ing Fund representatives: Sales, For 39 Wholesale Trucks label for evaporated milk and at Sable Island in 1518 and did Ralph Ruddy or Gordon Hami l­ one for butter. not long survive without proper ton; office, Ruth Schafor; work­ An order has been placed for seven new Dairyland fodder in the harsh climate. shop, Dan Fleming; ice cream , wholesale trucks and delivery is expected to begin this EMPLOYEE ACTIVITIES Champlain brought the first cat­ Jim Miller; garage, Art Holmes; As a result of the move to spring at a rate of about two trucks a month. tle to Canada that survived in production , Jim Defries, and ., Burnaby, a number of em­ 1608-1610. plant stores, Jim Watson. The order is the first of a ployees who had been working series that will be made to re­ The bodies are one case on a delayed retirement basis, place the 39 existing bus-type width longer and the extra were retired from our staff. forward control units. space is intended to give the driver more room to handle his For some 24 of these long The new - trucks are tilt-cab load. service people , a ceremonial Mercurys with a capacity of The chassis and motors will dinner was held at the Villa 250 cases and a wheelbase of be supplied by the Ford Motor Motel in October when presen­ 161 inches, which is eight Company and the bodies will tations of watches, silver tea inches longer than any present be built in Vancouver by Col­ trays and silver cigarette cases Dairyland wholesale truck s. lins Manufacturin g. were made . Many employee activities in sport were carried out with Association support during the year.

Published bi-monthly for the information of the employees of the WHAT LIES AHEAD? Fra ser Valley Milk Producers' Association by the Public Relations In the dairy business nothin g Depar tment. is static, and we can never say that everything i5 dont: and we J. L. GRAY, Public Relations Manager can sail serenely along. While M. D. POOLE, Editor we look forward to the new CORRESPONDENTS Bill Am_os, western dist rict_ retail; Wilf _Gra_ham, eastern distri ct retail ; Bob Cooper, Dairyland whole­ year with hope, there are many sale; Jimmy Cunningham, ,ce cream sh1pp1ng and sales; Kurt W,ersing, ice cream production· Jim Watson, prodoct, on stores; Doug Wills, workshop; Ernie Hunt, Dairyland shipping· Howie Stevenson disturbin g clouds on the hori­ tab room; Marcey Adems_ and Doris Moggridge, general office; Murray Mcleod, garage; Ruth Morrison: executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah,Sa rdis; Ben Donald, Dairyland Sardis zon. and DaveThom son, Pacific Milk, ' Among the more hopeful Copies of pictures in Fraser Valley Mil k Break are available to employees upon request from the ., Public Relati ons Department. plans are the blacktoppin g of Authorized as second class mail by the Post Office Dept. Ottawa, and f or payment of postage in cash. the employees' parking area as soon as weather permits, the "I think I've found out what's giving you the headache, Sam." AirConditioning Is Stilla WarmIssue After a year-and-a-half in the Burnaby plant, em­ ployees are still· complaining about the air conditioning. Why? Because the system has had the other office, causing the temporary faults and because system to blow in more hot or people · have different ideas cold air than is wanted." about what is a comfortable The problem in the general room temperature, explains Jim office is different. One tempera­ Byres of the Engineeri ng D:!­ ture has to please everyone and partment. this, needless to say, is im­ "In the first place," Jim says, possible. "our system involves circu la­ But part of the problem has tion of air and this makes been with the air conditioning peop le feel cold at tempera­ system itself, and not just with tures they would find warm if the people who comp lain about the air were still. it, Jim Byres says. DIFFERENTTEMPERATURES "For the first few months of "Secondly, when people in operation there was dust in the adjoining offices have the ir system which made the thermo­ thermostats set at different tem­ stats perform erratically. This perat ures, air from one office is unavoidable in a new build­ may affect the thermostat in ing and you just have to keep cleaning out the thermostats over a final layer of soft clay, until the dust is gone. he is able to mould the trophy CALIFORNIA BIGHORN SHEEP was shot in fessor and mounted by Dairyland checker into exactly the shape he wants. BALANCING ACT the Osoyoos area by a University of B.C. pro- Lloyd Kinchen in his basement workshop . As the hide dries, it shrinks "Since then the problem has slightly and takes on a smooth, been one of balancing the sys­ natural appearance. tem to meet the varying de­ With Taxidermy man ds that may be placed on NATURAL APPEARANCE any of the 69 thermostats and T his natural appearance is 84 mixing boxes for hot and He Brings Them Back to Life heig htened by the addi tion of cold air." glass eyes that look strikingly Jim explains that adjustment LLOYD KINCHEN is not As in all the better under­ moved from the animal and like the real thing and by giv­ of the system is further com­ the kind of hunter who taking parlors, things are under this is perhaps the most deli­ ing the horns or antlers a dull plicated by radiators that act careful chemical control. After cate part of the entire process. finish with a mixture of turpen­ "brings 'em back alive," but as a secondary heat supply to the cape (the hide from the Skinning out ears, eyelids, nose tine and boi led linseed oil. counteract the cooling effect of as an amateur taxidermist, head and neck down to the and lips without puncturing the Lloyd has mastered the en­ the large windows. he is able to make his tro­ shoulders) is removed from the hide requires considerable skill tire process (which requires Although these operate inde ­ animal , it is soaked for 10 - 14 and patience. about a month to complete) phies look very much alive. pen dently of the air condition­ days in a salt , alum and water Next, the skull (still wearing without any instruct ion, other ing system, the system must A checker at the Burnaby solution . its horns or antlers) is mounted than what he has read in books compensate for gain or loss in plant , Lloyd devotes his holiday It emerges tanned or 'pickled ' on a wooden frame that follows on taxidermy . heat when the radiators auto­ time to hunting elk, moose and and then undergoes another 12 the original lines of the neck. To those who shoot beasts or matically turn on or off. deer and then he spends the hours in borax and water, which Then, working to measurements birds and want them mounted, rest of the year mounting heads preserves and mothproofs the taken from the animal before it Lloyd has this advice: Get your and horns. hide . was skinned, Lloyd builds up trophy to the taxidermist as Fin land has replaced Ireland Actually, Lloyd doesn 't get Meanwhile, the skull ha s the skull and neck with pap@r soon as possible or, if this can­ as the top milk drinking coun­ much of a chance to work on been boiled white and clean for mache and potter 's clay to re­ not be done, have it frozen. try in the world with an annual his own trophies because so 2½ hours . create the animal's natural con­ Otherwise, it will shed hair. per capita consumption of 653 many other people are bringing Before any of this can begin , formation . And who wants a bald moose pounds. Canada is far down the animals and birds to him for however , the cape must be re- By putting the cape on wet over the mantelpiece? list with 326 pounds. mounting. He has only been doing taxi­ dermy for about two years and • his work is already good enough Puddles and Perfume 1n the Park Room so that people are willing to pay for it. (To the uninitiated, It is doubtful if the meandering queues for their of cases coming out of the ante­ they had reduced to a shambles, at least, Lloyd 's charges seem room and was lucky to escape a girl in the group remarked to people who included the W. chocolate milk and ice cream. to be ridiculously low .) As one of their leaders ex­ with a slight cut. a shattered Miss Dobson: He does all his work in the J. Park Room in plans for plained , "A few more turned "I just want to thank you for PERFUMECLOUDS basement of his home and , con­ the Burnaby plant could up than we expected. " putti ng up with us. Another trary to expectations , the place Barbara has found that pro­ have foreseen just how pop­ With visitors ranging in age place we visited wrote a letter doesn't bear any resemblance from a few months to near ly fessional ladies and elderly club saying they never want us to a wildlife abattoir and there ular this hospitality center 100 years, Barbara and first aid women invariably trail clouds back." is no odor of animal s in vary­ man Jim Stouse were prepared of perfume and leave the Park would become. MANY QUESTIONS ing stages of decay. for any emergency . Room smelling like a funeral During 1964, nearly 21 ,000 Fortunately, there have been parlor. Pleasant , but overpower­ But on the whole, Barbara people in 418 groups visited the few accidents more serious than ing. reports, most of the children room , which did not swing into one which befell a six-year-old The endless hoards of boy are delightful guests , particu­ full operation until after the in the observation gallery . While scouts and wolf cubs bring a larly when they give free rein official plant opening , April 30. watching water flowing on the very different smell with them. to their curiosity and ask Most of these people were production floor with his 70 On wet winter nights, their questions. welcomed to the plant by Dairy­ grade one classmates , he was woolen uniforms exude an es­ These range from the charm­ land home economist Barbara moved to deposit a small puddle sence which severely tests the ingly naive (Does chocolate Dobson and they provided her of his own. efficiency of the air condition­ milk come from brown cows?) with some rather memorable ex­ ing system. to the soundly practical (Can I perience s. RIDING CONVEYOR Although groups of children have another dixie cup?). Only occasionally are groups and teenagers generally conduct Barbara confesses that her For example , she will not taken through the plant and themselves with mannerly de­ guests have given her some dif­ soon forget the October night children almost never. This lat­ corum, a few have threatened ficult moments; but her time of when the all-time attendance ter restriction was re-enforced to run riot. trial has ended. Following a record was set. Some 136 cubs when a group of children were Surprisingly, it was a young January 30 wedding, she and and scouts jammed into a room going through a plant and one people's church group that husband Dan Greeno travelled designed for 64 persons. of the boys began riding a con­ nearly brought the house down to sunny California, where , she They sat two to a chair or on veyor line. Travelling in the in pieces. As they were filing hopes, she will never see an­ One deer skull, well boiled. the floor and had to line up in wrong direction , he met a stack out of the Park Room, which other Boy Scout. On Summer-longTrip FirearmsCourse to Bill Barrett Is Be OfferedSchools Ready to Be off The FVMP A Rod and Gun Club is planning junior Like the voyageurs of old, BILL BARRETTis waiting firearms instruction courses for schools on the Lower for spring so that he can begin a summer-long expedition. Mainland. "We are working out a co­ Ever since he retired at the new officers were elected from operative arrangement with sev­ end of October from his job as the com ing year and anothe r eral high schools to provide stationary engineer at the Sar­ was returned to office. firearms instruction for high dis Plant, Bill has been prepar­ school studen ts," club president Bob Kosterman was re-elect­ ing for a trip that he will begin Bob Kosterman says. ed president , Barry Craine was "may be as early as April." The schoo ls would provide named to his first term as vice­ He bought a half-ton pickup space for the classes and the pre sident and Lloyd Kinchen truck and built himself a trim FVMPA club would supply in­ became secretary-treasurer. camper, complete with all the GORDON PARK structors and firearms. Plans for extension of the comforts of home . 'By working through the club to other FVMPA plants As soon as the weather per­ schoo ls," Bob explai ns, "we will were discussed and it was de­ mits, he and his wife, Beryl, DirectorPark be able to hold classes in a cided to send two representa­ will be off for an extended number of different areas, tives to explain the operation of ramble into the remote corners RetracesSteps rather than at one centra l loca­ the club at a meetin g at the of B.C. They have no itinerary tion, as we did last year." Sardis Utiiity Plant . and they may not return until In other business conducted Date of the meeting has not the snow drives them home Of HisFather at the January 28 meeting, two been set. again. When FVMP A director Bill has actually seen quite GORDONp ARKwas named a lot of B.C. already. Born in , . Victoria, he grew up in Wash- BILL BARRETT secretary of the Association CREDIT UNION MEETING, in 1963, he stepped into a SNOW continued ington State and several points position that had been filled in B.C. and since then he has DANCE SET FOR FEB. 26 on sidewalks put the wholesale worked as a machinist and en­ by his father exactly 50 Dairyland Employees' Credit Union will hold its drivers' hand trucks out of use gineer in various parts of the years before. annual meeting Friday , February 26, at 8 p.m. in and they had to carry cases of province. He came to the W. J. Park, who died last products into most stores. FVMPA in 1952. summer, was named secretary the Canadian Legion Hall , 4356 East Hastings. In attempting to manoeuver by the provisional board of di­ Report s will be heard from directors and com­ their trucks close to sidewalks rectors that formed the FVMPA and unloading platforms, whole­ mittees and officers for the coming year will be in 1913 and when the Associa ­ elected. sale drivers became stranded in 'DIRTY'DOGS RILE tion began operations in 1917, the drifts repeatedly and had to he continued as secretary. A social evening will follow with refreshments , dig their trucks out. CAREFULCUSTOMER He served as president from door prizes and dancing. Wholesale supervisor Bill 1923 to 1930 and continued on Hawes said, "On one of the If one retail customer had her way, Dairyland the board until 1937. very worst mornings, people all Although he is only in his over the city were hours late for would extend its quality control program to the mid-forties , Gordon Park has work, but only two men out of already been on the FVMP A fr,ed Franks streets of Vancouver . 65 were late here - and they board for nearly 10 years. He were only 15 minutes behind She phoned to complain was first elected in 1955. AgainL-eads schedule. This indicates the that two dogs were follow­ ORIGINAL FARM trouble they took to be on time . ing the Dairyland truck up "And considering the diffi­ her street and this was He and his wife, Alma, to­ culties they were working under "ve ry unsanitary ." gether with their children, Steelheaders throughout the day, they did a Peggy, Linda and Bill, live on At the mid-way point in the really fantastic job ." the original Pitt Meadows farm FVMPA Employee's Steelhead Backstopping the entire milk that has been in the family since Derby, Fred Franks of the Sar­ collection and delivery effort 1907. dis Plant is leadin g the field . was the garage crew. They were MorePlastic Gordon Park is president of called out at all hours of the Haney Rot ary Club, a member He has a 14-pound 12-ounce day and night to get stalled and of Pitt Meadows Farmers' In­ fish to his credit and is also stranded trucks moving. MilkPackaging stitute, Pitt Meadows Gun Club holding down third place with a 13-pound two-ouncer. Durin g December alone there Two developments in plastic and the local branch of the In second spot with a 13- were some 150 troubl e calls containers for milk have re­ Dairy Herd Improv ement Asso ­ pound 12-ounce trout is Jim from FVMP A vehicles - more cently been in the news. ciatio n. ., than twice the normal total for He also takes an active hand Griffin, who also works at the this month. In Montreal, four-quart plas­ in community affairs as a mem­ Sardis Plant. tic milk bottles have been in­ ber of the Pitt Meadows Mu ­ About 20 anglers have entered troduced in 10 food stores. The nicipal Council , which he has 10 fish in the derby which runs move follows an apparently suc­ served for 10 years. throu gh to the end of March. cessful attempt by a Toronto Dairy to market two - quart plastic bottles ther e. Cartoon Corner Meanwhil e, researchers at a Swiss experim ental station have PREFERENCEfor Paci fic Milk found that opaque black plastic was shown by thi s young fly ­ bags will retain the elusive vita­ ing sq uirr e l, one of three min C content of milk much caught near Abbotsford by longer than packages and bot­ Jack Dospital, a son of tles that let in the light. FVMPA members . The squir­ re ls would eat nearly anythi ng During a six - hour period , offered them , but refused to milk in bottl es lost 90 per cent touch any br a nd of evapora ted of its vitamin C, milk in paper milk but Pacifi c. cartons lost 34 per cent and milk in black plastic lost only five per cent. NewZealanders TopButter Eaters Milk BottleInventor New Zealanders are the top butter eaters in the world, with The milk bottle was invented an annual per capi ta consump ­ by Dr. Harvey D. Thatcher at "I lost my glasses first thing this morning and every tion of 42.6 pounds . Canadians Pot sdam, N .Y. , in 1884. darn thing has gone wrong since then ." eat about 18½ pounds per year. Publishedbi-monthly for the employeesof ilk reakthe Fraser Valley Milk Producers ' Association

VOLUME 3, NUMBER 2 ~29 MARCH - APRIL, 1965 Sales Jumped To $31 Million Fluidand inventory sales Accountfor sudden upswing A new record for gross sales and rapid changes in the pattern of business highlighted the FVMP A's first year of operation in the new Burnab y Plant. Reports delivered to the As­ sociation 's 48th annu al meetin g in Mission, March 25-26, re­ $70,000 Plant vealed that sales had reached a new high of $31,213,921 last year. AdditionBegun This was made possib le by Work be ga n earlier thi s sales out of 1963 inventory and month on a $70,000 add ition NEW DEMOCRATIC PARTY LEADERTommy Mark Rose, left , also came along for the tour . by increased business on the to the wholesale bun ker at the Douglas pa id a vis it to the Sardis Plant in At th e powder operation, Mrs. John Teichgrab February and was shown around by plant sup ­ and Mrs. Keith Miller showed th e visitors how higher priced fluid market. Burn aby plant. erintendent Murray Osten. NDP ca ndidate boxes ore filled with Pacific Instant Powder . Overall milk production of An 80 by 20-foot refrigerated 364 million pound s was up only milk holdin g area will be added slightly over 1963 and was some to the south side of the bunker ButShort of $1 MillionGoal 20 million pound s short of the next to the checkers ' office. 1962 record. The addition has been made necessary by the sudden in­ TREND CONTINUES crease in wholesale sales, par ­ Credit Union Growing Steadily The trend to fewer shippers ticularly to out-of-town ac­ Dairyland Employees' Income for the year rose by an increase of 44 loans and producing more milk continued counts . last year. Total number of ship­ Gen eral contract for the Credit Union continued its $7,200, compared with $2,000 $67,355 over 1963. in 1963, but expenses for 1964 Bad debt s written off as un­ ping mem bers fell from 1719 to work was awarded to Allan and steady growth last year, also rose by about $7,6 00, due collectible amounted to $5,231 1597 during the year and the Viner Construction Ltd . whose but fell short of the $1 mil­ mostly to $5,600 in expenses for the year. a v e r a g e daily production bid of $49 ,750 was the lowest jumped 60 pounds to 598 of three submitt ed. An addi­ lion in assets it had hoped incurred in operati ng the new New officers elected at the pounds. tional $20,000 will be required to reach. CU building . meeting were vice - president , President Reg Cock le re­ Util ization of this production for insta llation of the conveyor In his report to the CU Ralph Ruddy; director s Jim system. · ported that a loss was also sus­ Watson, Dan Fleming, Jim was 41 per cent in fluid annu al meeting February 26, Completion of the work is taine d on operation of the CU's Byres, Sig Braathen and Jim products, 29.5 per cent in evap­ Treasurer Cy Jones said that orated milk , 21 per cent in but ­ scheduled for early June. , .. although assets increased by Broadway office building be­ Pollard; supervisory committ ee cause some of the space could members Howie Stevenson and ter and powder and eight per $78 ,500, total assets stood at cent in ice cream and cottage $891 ,156 at the end of the year not be ren ted. The building is Roy Davidson, and a new credit now fully occupied , however, cheese. - well short of the $1 million committee member , Stan John­ Sales effort by the Dairy land goal. and most of the tenants have son. division was credited with in­ He explained that the move long leases, he added. Reg Cockle continues as creasi ng the Association 's share to the new CU building adjacent Chairman Jim Pollard of the president and Dave Lomas as of the Lower Mainland fluid to the new FVMPA plant had credit committee reported that chairman of the credit commit ­ milk market. While consu mp­ not brou ght as large an increase 633 loans tot alling $364 ,915 tee. tion in the area went up 3.34 in patrona ge as had been hoped. had been mad e dur ing the year , per cent, Dairyland increas ed its sales of fluid products by Committeeto Review STAFF PICNIC 3.61 per cent. GOES AUGUST 1 MARKETS GROW The annua l FVMP A Em­ A contributin g factor in the ployees ' Picnic has been growth of fluid sales was the EmployeeClub Costs scheduled for Sund ay, Aug­ rapid expansion of the Assoc ia­ ust 1 at Maple Grove Park tion 's marketin g area . Out -of­ A temporary coordinatin g committ ee has been form­ in Vanco uver. town shipments now account ed to review the financial requirements of all FVMP A em­ Arrangements for the day for abo ut 10 per cent of sales. ployee activities and clubs. are under the general super­ Follow ing integration of the vision of Ralph Ruddy and Shannon and Arctic ice crea ms Th e committee was formed Any request for financ ial as­ he is lookin g for volunt eers under the one brand name of at a February meeting of repre­ sistance are accompani ed by a to assist on the variou s Da iryland a year ago, ice cream sentatives from some 12 differ­ recommendation by the com­ sales increas ed by 8½ per cent ent employee activiti es and mittee for or against acceptance. committ ees. clubs. - despite a lack of warm Original purpo se of the meet­ A numb er of employee or­ weather to stimulat e ice cream ing was to set up an FVMPA ganizations are self-supportin g Murray was the consumption . Social Club throu gh which all and their budgets ask only that President J. C. Brannick told other employee club s and ac­ the Association provide limited People's Choice the annu al meeting that in­ tivities would operate. financial backing for emergen­ creased sales and low milk pro ­ Thi s idea was shelved, how­ cies. Sardis Uti lity Plant Superin­ duction combin ed last year to ever, because of the lack of in­ Over a period of time, the tendent Murray Osten got the leave the Sardis Utilit y Plant form ation on finan cial requir e­ committee will accumulate the stamp of public approva l in his short of the minimum amount ments of the individual clubs information needed to form an first campai gn for public office of milk needed for efficient op­ HEFTING the new Dairy land and activities. all-inclusive FVMPA social early this year. eration. three -quar t plastic jug is Pat Since then the coordin ating club . He was elected to the school Lookin g to the futur e, he said Lysiuk of rout e account ing. Th e jugs , whi ch or e sold on a committ ee has received bud get Committ ee members a r e board of School Distri ct No. product ion will have to be in­ no deposit -no return basi s, estimates from 11 employee or­ D a n B a t t I e, president ; Bob 33, Chilliw ack, and has since creased if the B.C. dairy in­ or e expected to go on sole in ganizations. These will be ex­ Simpson, secretary ; R a I p h been named chairman of the dustry is to supply the products Lowe r Main land stores thi s amined in detail and passed Ruddy, Reg Clarkson and Roy Board 's important mainten ance that will be requir ed by the month. Th ey will not be avail­ along to the FVMPA . Davidson. committee. provinc e' s growing population . able t hroug h home delivery . J

It can be appreciated that From the orthodox m i l k distributors Who HereKnows Hunger? have had a real problem at­ To many people , PRESIDENT JOHNSON'S recent pledge Manager's tempting to compete with this type of store with jug milk of $1 billion in aid to Asia was a purely political gesture. selling at from 55 to 59 cents But despite any political implications, the offer will mean Desk for a three-quart jug, compar­ health instead of sickness and perhaps even life rather By L. A. Atkinson ed to 24 cents per quart in than death for millions. FVMPA General Manager paper cartons. Vancouver distributors have To we who have never known the gnawing pain of The three quart milk pack­ ages, both Pure-Pak plastic­ prayed that this gimmick would starvation, hunger is a mild sensation we experience before coated paper or glass jug, have not make its appearance in this dinner. For the under-nourished millions of Asia, it is the very recently been introduced market. However , in January raw edge of everyday life. into the Vancouver market. of this year a group of stores was set up in Winnipeg by a A few years ago, Dr. Howard Trueman, secretary of Undoubtedl y this has caus­ branch of a wholesale grocery the Canadian Freedom from Hunger Committee, wrote a ed man y company and three quart juS',S few paragraphs which convey the true immensity of the members of were offered at 59c, with home our staff to delivery by other distributors problem of hunger. He wrote: at 69c. A chain store supplier ask question s I am hunger. I am the denial of man's basic need, the of milk met this out-of-store on the why STAN BECK price in a three-quart Pure-Pak child's first right-food , to maintain life in the body in and wherefor carton . which he was born. of this size of I am hunger. When the monsoons fail and the hot conta i n e r. HERE IN FEBRUARY Stan Begins winds blow across the dustry fields, when the ripening Such ques­ We still hoped they would tions might grain withers in the head; when the lean cattle bellow at stay away from the Vancouver D,reamTrip be : was there a consumer de­ market. However, in February the dry watering place; then I stalk the land. mand for this package ? is it a Vancouver distributor an­ How would you like to I have many servants ; the locusts swarming across more economical to produce? nounced its intention of sup­ be going along with Stan the burning plains; the disease in the growing plant ; the can it logically be sold for less plying three quart glass jugs to than packages previously on Beck? grasping landlord who demands two-thirds of the harvest a group of "jug stores". the market? The answers tc, In anticipation of this, a With normal retirement age as his share; the greedy money lender who doubles his these question s are largely local chain store supplier ob­ still nine years away, painter money every two or three years ; the profiteer in the negative. tained a three-quart Pure- Pak Stan will wash his last brush The history of the three machine and placed this pack­ April 15 and set out on a trip market place who pays a low price for the crop he buys, quart jug in Canada has been that sounds like something out and grows fat on what he sells. age on the market at 69c. one of a price cutting device, Dairyland followed shortly af­ of HOLIDAY magazine . I am hunger. I come in many forms; in foods that lack a gimmick used in attempts to ter, supplying at the same Together with his wife Doris the protective virtues that prevent scurvy and pellagra; in gain a larger share of the mar­ price . and another couple, he will ket. leave Vancouver May 1 for a foods that are deficient in bone-building minerals; in foods JUG STORES OPEN leisurely three-month trip to that fill the belly but that lack the protein to stimulate TRAFFIC BUILDER The jug first made its ap­ On April 1, four jug stores Montreal. They will live in growth-in K washiorkor, the dread deficiency disease of pearance on the Toronto mar­ opened in Vancouver , selling Stan's trailer, stopping to visit many names in many lands. ket seven or eight years ago the three-quart package at 65c. friends and tourist attractions This price was immediately along the way. I am hunger. I take the bodies of men and women and when a man named Becker from Akron , Ohio set up a met by stores supplied by the TOUR EUROPE children, and twist them and torture them and corrupt chain of stores which might be chain store dairy and Dairy­ In Montreal they will store them until it is a traversty to say that they were ever made called "convenience stores", land. the car and trailer and sail with milk as the traffic builder . We were thus forced into an August 8 for Rotterdam and in the image of God . undesirable competitive posi­ the beginning of a three-month I take away from my victims the strength to help them­ These are small stores which remain open from nine tion and substantial losses in tour of the Continent and Great selves, the will to grow the food they need , to house them­ or 10 in the morning to 10:30 the market have resulted . Britain . They will even venture selves, to rule themselves for the common welfare. I take at night, seven days a week. It can only be hoped that a beyond the Iron Curtain to realistic appraisal of this bad Budapest , birthplace of Stan's away even the simple desire to walk the good earth in In addition to the three-quart glass jug of milk, the stores situation will soon result in brother-in-law , who will be strength and gladness. sell bread , eggs, tobacco, soft this package being sold at a travelling with them . I am hunger. I hold sway over half of all mankind. drink s and a small line of gro­ proper price in relationship to When they return to Mon­ I am hunger , the denial of man 's basic need, the child's ceries of the sort that people other package s and the costs treal in November , Stan and his involved. Time alone will pro­ wife will pick up their car and first right-food to maintain life in the body in which his pick up in the evening after regular stores are closed . vide the answer to this conun­ trailer and follow the sun to God has placed him. It has been stated that with drum . Florida or Mexico, where they milk sold at a loss, the objectve will spend the winter. is to have milk sales take up " If we find that we like less than 25 per cent of the Bullyfor Bossy! Mexico," Stan says, "we may TankerFleet Cirows by Two total sales of the store . At this sell our house in Vancouver and Although there are now 164,- Two new farm pickup tank­ sented only 43 per cent of the level, profit s on other goods move to Mexico permanently , 000 fewer dairy cows in Can­ ers went on the road early this total membership , they were could take care of the loss on because you can live there so ada than there were in 1955, month , bringing the farm tanker shipping 58 per cent of the milk. cheaply ." annual milk production has in­ fleet up to 15 vehicles. total volume of milk. At present there are more creased by nearly two billion The new trucks were made As recently as 1960, only 11 than 200 of these stores in Tor­ pounds over the same period. necessary by the continuing per cent of the FVMPA ship­ onto disposing of more than 25 DriversHelp How? By improvement of the swing by FVMPA farms to on­ pers had bulk tanks and there per cent of total milk sales of average annual production per the-farm bulk storage tanks , re­ were seven farm tanker trucks . the area . Similar store outlets FireVictims placing shipment of milk in The new trucks have Merc­ have been set up in other East­ cow by nearly 1000 pounds of Three Dairyland drivers m 10-gallon cans. ury bodies, Cummin s diesel ern Canadian cities. milk. Surrey teamed up recently to By the end of last year , 675 motors and 2200-gallon stain­ find a new home for a family members had installed bulk less steel tanks made by Collins whose house had been de­ tank s and, although they repre- Manufacturing in Vancouver. stroyed by fire Wholesale driver Ken Lowe first heard about the plight of the family of Mrs. Alex Gibson from one of his customer s, who SOFT asked him to try to find them a Published bi-monthl y for the information of the employees of the SHOULDERS house to rent. Fraser Valley Milk Producers' Association by the Public Relation s Ken got the help of retail men Department. Wilf Graham and Geoff Hog­ J. L. GRAY, Public Relations Manager hen and they combed their M. D. POOLE, Editor route s for a house that the Gib­ son family could rent. CORRESPONDENTS Bill Am_os, western district_ retail; Wilf _Graham, eastern dist rict r~tail; Bob Cooper, Dairyland whole­ Within a day or two, they had sale; Jimmy Cu~ningham, ice cream sh1pp1ngand sal~s; Kurt W1ers1ng, ice cream production; Jim Watson, production stores; Doug_ Wills, ~orkshop; Ernie Hunt, Dairyland shipping; Howie Stevenson, located five vacant houses and tab room; MarceyAdems _ and Dons Moggrodge,general office; Murray Mcleod, garage; Ruth Morrison, executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah, Sardis; Ben Donald Dairyland Sardis the Gibson's eventually moved and DaveThomson , Pacific Milk. ' ' into one of them . Copies of pictures in Fraser Valley Milk Break are available to employees upon request from the Public Relations Department. And to help the family fur­ Authorized as second class mail by the Post Office Dept. Ottawa, and for payment of postage in cash. ther, Ken donated a bed-che s­ terfield and chair . For SylviaBrow n Three-Week Trip Ja111111edwith Sights Next time you are going to buzz down to the West Indies for a week or two, just ask SYLVIABROWN where to go and what to see. Sylvia, who works in the Burnaby plant tabulating de­ partment , returned early this month from a three-week trip with her husband Clint to the West Indies and Mexico . In that time, they covered more ground than the normal tourist would in three months . Their itinerary included five days in Nassau; four at Mon­ tego Bay, Jamaica, two at SUPPLIES FOR THE GOLD FIELDS-in t his t his photo token sometime in the early l 900's . Kingston, Jamaica; four days case a winte r's sup ply of eggs-t rave l by horse Bud Mason 's fa th er was tronsportoticn man­ on the Yucatan Peninsula in and sled from W hite horse to Dowson City in ager fo r t he Yukon Gold Company. Mexico and four in Mexico City. V ISITED RUINS In the NorthCountry Sylvia and her husband went to the Yucatan Peninsula to visit the famous ruins of the BudWas a Latter-Day Sourd,ough Mayan and Toltecan civiliza­ SYLVIA BROWN • tions at Chichen Itza and Ux­ "Nassau is very relaxing, but To most of the people who work with him, BuD MASON boat, which he had originally mal. The sites are now partial­ very expensive. is a pretty quiet sort of fellow-except when you get him planned to take, was the ill­ ly restored and well worth the "Ja maica is much more scen­ fated Sophia. side trip , she says. ic than Nassau and not so ex- started on the Yukon. It sank in Lynn Cana l with In Mexico City, Sylvia saw pensive , but there is a great Bud, who works in Burnaby Vancouver on the second last the loss of all 313 passengers her first bullfight and, although deal of tension there between plant stores, says he would boat of the season. The last and crew. she claims to have enjoyed the whites and Negroes. probably be living in the north spectacle, she left the arena af­ "Altho ugh English is the country today, if it were not ter the third of six bulls had language of Jamaica , many of for the Second War. been dispatched. the people speak it so fast and Like his father three decades 4 DIRECTORSRE TURNED Here are some of her com­ with such a strange accent that before, Bud headed North from ments on people and places: it is hard to understand them. " Vancouver in 1938 in se:arch TO ASSOCIATION BOARD of adventure and maybe even Four incumbent members of the FVMP A board a little money. JimMa ,h,oodRetires After After a short hitch of mining of directors were returned to office in elections held at Atlin, he became a deckhand throughout the Fraser Valley on March 31. 1 on "T he Klond ike", largest of Leading the poll with 405 votes was J. C. Career Spanning36 Years the sternwheelers plying the Yukon River between White­ BRANNICKof Rosedale. He and J. C. CHERRYof Mt. Well known wholesale route foreman JIMMYMAHOOD horse and Dawson City. Lehman and PETER J. FRIESEN of Aldergrove were retired April 3 after 36 years in the B.C. dairy industry. elected to two-year terms and H. S. BERRYof Lang ley He spent 34 of those years NEARLY DROWNED For the past two years, he was returned for a one-year term. with the FVMPA, having joined Although he narrowly es­ has been commuting from his the Association throu gh the caped with his life from a duck ­ The fifth candidate in the election was A. R. retirement home at Ocean Park formation of Associated Dairie s ing in the treacherous Five AUSTINof Mission. near White Rock , and that is in 1931. Fingers Rapids on the Yukon, where he plans to spend much Jimmy came into Assoc iated he would have stayed on the of his time in the future. Dairies with Spencer's Dairy, river indefinitely if the war had Jimmy intends to do some where he had worked since not broken out. As it was, he golfing and after nearly 30 1929. Durin g all his years with returned to Vancouver to en- Ciolfand Horseshoes years on Dairyland bowling the FV MP A, he served whole­ 1ist and settled down here after teams, he may still want to roll sale routes out of the Eighth the war. a few games. Bud's interest in the Yukon FacilitiesPlanned A venue Plant, until the move to grew out of hearing his father Burnaby . recount his experiences there Although he is a native of Given some warm weather to dry the ground, Ireland, Jimmy has no immedi­ as a sourdou gh just after the contractors will begin work on recreation facilities for N,ew Space gold rush of '98. ate plans to return there. He His father, James Mason, employees and on a parkin g lot at Burnaby plant. has not returned to his native hiked over the Klondike trail A small golf putting green country since he left in 1926 Foundfor in 1900 . Finding all the gold­ will be laid out on the triangle the west end of the retail and, besides, he has plenty to producing gravel beds already of grass immediately west of bunker. A contract for the work occupy him here . staked, he went to work for the the office block and the turf will was let several months ago. StaffLounge Yukon Gold Company and be conditioned to provide a Plans have been dropped to eventually became their tran s­ smooth surfac e. use the Burnaby plant confer ­ portation mana ger. On the south side of the Date Set for ence room as a staff loun ge and plant, directly across the road Fund Meeting a private office will now be HARSH CONDI T IONS f r o m the boiler room, two equipped for this purpose. In winter, he drove horse­ horseshoe pitches are to be The annual meeting of the The switch was made when drawn sleds of supplies from made. Dairyland Staff and Welfare it was found that the conference Whitehors e to Dawson on the And later, other facilities Fund will be held at 8 p.m. room would be needed for ice of the Yukon River. Condi­ may be install ed. An outdoor Friday, May 7 in the Canadian meetings more often than had tions were harsh and work was shuffleboard game was sug­ Legion Hall, 4356 Eas t Hast - been expected. not stopped for cold unless the gested for the roof next to the ings. A new plan has now been ap­ temperature fell below -6 0°. cafeteria. Fund officers will give an­ proved to remodel the former In one of his two photo al­ The Association has said that nual repor ts and there will be sales representatives' office im­ bum s from the period, Bud it is anxious to provide recrea­ election s to fill executive posts mediately outside the upst airs keeps a chart of temperatures tion facilities wherever possible for the coming year. entrance to the cafeteria. for the winter of 1905 in Daw­ and ideas from the staff are Refr eshments and dancin g Ten chairs, two lamps and son City. The mercury dipped invited. will follow. All members and lamp tables and a card table to - 71 ° in January that year. Also awaiting dry weather is their partners may attend with­ have been order ed and , if nec­ When Bud 's father left the the contractor who will black­ out charge. Brin g your own essary, the room will be re­ Yukon in 1918 , he returned to top the visitors' parking lot at liquid refreshments. JIMMY MAHOOD painted. 9 DriversSteer to PerfectRoad Records Nine FVMP A employees have received certificates m recognition of their outstanding safe driving records. At the end of last year, six of the men had comp leted 11 years without a preventable ac­ Lamb, Jake Loewen and Ed­ cident and three had completed ward Beeder. 10 years . In making the awards, Fleet Those who have atta ined the Safety Supervisor Bill Makwe is 11-year plate au are Arthur said the driving records com­ Allen, William Beagle, Phil pleted by these men are es­ Bergh, Alan Sawatsky, Law­ pecially noteworthy in view of rence Scott and Vernon Scott. the fact they have driven a The thr ee men with perfect combi ned total of severa l mil- 10-year recor ds are Clarence lion miles. PACIFIC PLANT CLOSED

PRESENTING the Kingfi sher Trophy to Fred intendent Murray Osten. Look ing on are othe r BECAUSEOF CAN STRIKE Franks, winner of the FVM PA Employees' pr ize winners, Gordy Bremner, Wally Armitage The 67 employees at the Pacific Milk Plant got Steelhead Derb y, is Sardis Utilit y Plant Super - and Jim Griffin. an unexpected holiday on March 7, 8 and 9 when the ,, plant ran out of cans. His6th Victory A strike in the can industr y cut the source of supply and, with the plant using about 150,000 cans a day, reserve stocks quickly disappeared. Fred Lands Another Derby Win Settlement of the strike averted a longer shutdown. The FVMP A Employees' he had the top fish for three Third place went to Wally Steelhead Derby ended consecutive years. His name Armitage with a 13-pound four­ already appears twice on the ounce steelhead and Gordy March 31 with FRED present trophy . Bremner placed fourth and won Da,i,rylandTeam to Play FRANKS leading the field Fred's winning fish this year the prize for the fish closest to again. weighed 14 pounds 12 ounces, the average weight of all entries. Fred was given permanent exactly a pound more than the In Businesswomen's League possession of the first Derby runner-up caught by Jim Grif­ Dairyland will field both men's and women's softball trophy several years ago after fin. Ex-Employee teams this spring. Wins Fiddling The men 's team will be out Canadian Women's Army to repeat its pennant-winning Corps . SardisMeeting Nets For former Dairyland retail performance in the Senior C First game for the women's salesman Bill Leitch, retirement Mar ine League and the wom­ team is scheduled for May 14. is a time for winning trophies en's team will be a new entry Completed schedules for both by just fiddling around. in the Businesswomen's Lea gue. teams will be posted on plant NewCiun Club Members Bill, who is 72 , won first The Dairyland "B" team , bulletin board s. place and a handsom e trophy in which played in the Queens­ The men 's team is being The FVMP A Employees' Rod and Gun Club sent its the over-50 class of the St. An­ borough-Annacis Island Lea­ coached by Tom D earden, with envoys into the hinterland in March and came back with drews and Caledonian Society gue, will be dropped this year. assista nce fro m Harry Dexter three new members and good prospects for more. old time fiddling competition. About 15 women have turn ­ and Tom Sherbuck. Bob Simp­ "I've been playin g as long as ed for practices under coaches son is mana ger for both teams . President Bob Kosterman , I can remember and I do all Doug Wilson, Trev Brown and Vice-president Barry Craine on the dotted line and others my fiddling by ear ," he says, Steve Williams. They will be and Secretary Lloyd Kinchen said they intend to join. "and I can't read a note of compe ting with teams from attended an organizing meeting Meanwhile, the club has music ." B.C. Telephone , The Royal at the Sardis Plant, where they laun ched anot her fund-raisin g Bill retired in 1963 after Bank, Lenkurt Electr ic, As­ explained the operation of the raffle and this year the prize more than 30 years with the As­ toria Hotel , Lucky Lager club . is a comp lete campi ng outfit, sociat ion. Brewing and a team from the Fred Franks, Marshall Cur­ including a tent , two sleeping rie and Adam Katzapski signed bags, two cots, a camp stove, .. cooler and lamp.

DRAWING IN JUNE Tickets are being sold by all club members and the drawin g will be at the June meetin g. Other upcomin g events in­ clude a fishing derby , details of which will be announced fol­ lowing the April meeting . The Junior Firearms Train ­ ing Course, which was to have been offered throu gh Lower Mainla nd schools, has been suspended until the effect of new provincial firearms regula ­ tions is known . LES GOLMAN of the Pub lic Relations Department wa s A Real Bargain presented with a rose last month in recogniti on of his This advertisement appeared contributio n to th e Vancouver in the company pub lication of Board of Trade . Pinning the a Montr eal film making firm: posie on Les at a B of T meet ­ "For sale at barga in - Prac ­ ing is Jean McDonald of th e tically new small organ used to Board . Until a recent illness broke th e strin g, Les had a play light hymns only on Sun­ reco rd of more than 25 years days by elderly lady in stocking of regular attendance at feet." "Y our trouble , man, is that you're to wishy -washy." Monday lun cheons . Publishedbi-monthly for the employeesof tlk reak theFraser Valley Milk Producers' Association

VOLUME 4, NUMBER 3 MAY-JUNE, 1965 Dairyland Board Approv es 2 5-Year Club •- ToBuild In Terrace About85 activeand retired Construction will begin Employeesare now eligible at Terrace early next month The FVMP A board of directors has given its approval on a new Dairyland storage to formation of a club for employees who have been with depot to replace facilities the Association for 25 years or more. destroyed by fire May 18. Sometime later this year, the first annual banquet will be held At the time of the fire, plans and about 85 eligible employees were being made for improving the existing facilities. Since and retired staff members will then, however , it has been de­ be presented with pins or tie bars. cided to move to a new location In succee ding years, all mem­ in Terrace and property has al­ bers will be invited to attend ready been bought. the ann ual get-togethe r to meet The 30 by 40-foot building will include office space and old friends and welcome new two cold storage rooms, one for members into the 25-year club . The club is open to all em­ milk and a low temperature room for ice cream. ployee s, active and retired, in There will be a loading dock all FVMPA plants and branch­ es. with parking space for two I In announcin g formation of trucks and unloading facilities Drawing of 25 -year pin, for vans bringing products in the club, Assistant General about four times enlarged from the Burnaby plant. Manager George Okulitch said Plywood covered four by the Association has lost touch and the assistance of other em­ eight-foot foam insulation pan­ with some retired employees ployees will be needed in locat­ els for the cold storage room who would be eligible to join ing them. are being fabricated in the car­ penter shop at the Burnaby plant by George Niven and Jack Phillips. Completion of the buildin g is set for Augu st. Storybook Farm I Is Back Again The Dairyland Story­ book Farm went back on the road again May 20 to begin another summer of SHINING GOLD SPIRE, 43 feet high, will be the most distinc ­ appearances at supermar ­ tive featur e of the Burnaby plant sign. Th e word "Dairy land " kets and shopping centers. will appear on both sides of a plastic panel light ed from inside . For the second year Diana Erikson is in charge of the col­ lection of young farm animals. Installed in August Here is the Storybook Farm N~W PACKAGESof various types and sizes have been comi ng schedule for the remainder of thick and fast for the past year_ Range in size of these new the summer: containers is illustrat ed by the contrast between three -q uarter Burnaby Plant to ounce creamers, being filled above by Linda Hudson and June 30 - Dominion Store, Eileen Murchison, and eight -quart conta iners Bruce Baker is Gladstone and Kingsway filling below . Still more changes are co ming this year . July 2-3-Woodwards, Oak­ Have 43-foot Sign ridge July 7-8 - Dominion Store, A contract has been let for an advertising sign at Kingsway and Willingdon Burnaby plant , the 43-foot high structure is expected to be July 9-10 - Hi-Low, North in place by early August. I Road covered with a shiny gold metal­ July 15- 16-17-- Overwaitea, Wallace Neon Ltd . will erect ized plastic . Coquitlam the sign on recently landscaped The Dairyland panel will be ( July 22- Scott Town Plaza land at the north-w est corner of erected at right angles to the July 23-24-Super-Valu , the property , beyond the retail Lou gheed Highway , so as to be Middle gate bunker. visible to traffi c moving either July 29- Shop Easy , Beach Only copy on the sign will be east or west. Height and posi­ Grov e the Dairyland script in letters tion of the sign will also mak e it July 30 -31 - Woodward s, 56 and 2 1 inches high on a visible to passengers on pass ing Park Royal plastic panel 16 feet wide and trains. August 5-Pay & Save Gro ­ e ight feet hi gh . The word cery, Surrey "Dairyland" will appear on August 6-7- Su per -Yalu , both sides of the panel , which Dorothy HadIt Wrong Victoria Driv e will be lighted from inside. Dorothy Park er wasn't quite August 12- IGA, 4310 Eas t The pan el will be mount ed right when she said, "Men sel­ Hastings 16 feet above the ground on a dom mak e passes at girls that August 13-14 - Loblaws , pylon rising 43 feet to a pointed wear glasses." It all depends on Brentwood spire . The pylon will be entirely their frames . Firm's Good Name Depends on Everyone If your place of employmen t was to lose its reputation, who would suffer? Even the briefest consideration of this question will serve to prove again the interdependence of labor and management. A good name can only be achieved through teamwork between labor and management-and it can be lost by the failure of any one member of the team to fulfill the function and responsibility with which he has been entrusted. There is a story about a man who bought an expensive automobile whose plush interior was continually invaded by an annoying rattle. The noise persisted despite many attempts to locate it. Ultimately one of the car's panels was removed-and under it a whiskey bottle was found. In the bottle was a note which read: "So you finally found it, you rich S.O.B. !" I No such obvious effort is required to damage a good name. A poor weld, an improperly torqued bolt, an off­ hand or surly answer to a telephone inquiry, a customer left standing at the counter while last night's events are OUTSIDE WALLS of the 80 by 20-foot addi ­ in late Moy. It is expected that the new space, I discussed, a shipment not made on schedule-any act tion to the Burnab y plant ante room were built to relieve acute crowding in the ante that produces less than the best image in the public eye nearly finished when this picture was token room, will be ready for use sometime in July . can damage the company's good name . Nor are employees the only team members who can injure a good name. Faulty decisions and actions on the part of management Dan's Old Friends are equally capable of shattering a reputable image. Competitiveness has replaced the seller's market-this Are Close to Home is an economic reality today. What it means in practical Many retired FVMPA employees occasionally visit terms is that a company's product, its service, and its good the plants to see their friends, but none come as often as name are being weighed daily on the scales of consumer Dan Battle. selection. In this competitive situation, employee relations He lives in the hou se on horses on a retail route out of -the attitude of employees toward management , their Greenwood Street, that adjoins the Eighth Avenue plant and I the Burnaby plant property and I jobs, their fellow-workers-are no longer abstracts, but he later transferred to the main­ he drops in nearly every day to I vital functions in today's business life. tenance department , where he I buy some milk and pass a few remained until retirement. minute s with friends. It is within the framework of the employer-employee Before he arr ived in Vancou­ I relationship that competitive qualities must be developed. ver in l 927, Dan saw quite a They will arise only if an enterprise is better than that of bit of the world. He went to India with the British Army in its competitor-more able, better trained, more loyal, 1919 and worked in India's JIM OVENl:>EN more cooperative. This is the kind of team that builds a Mysore State Forest when he good name and succeeds in a market system. left the Army in 1924. JimOvenden He travelled throu gh Ceylon, One offence against a customer by one individual­ Indoc hina and Japa n. There he either by lack of courtesy or concern, or by shoddy work­ couldn 't decide whether to move Served23 Years manship-is enough to alieniate a customer. Yet every­ on to Australia or Canada and Retirement April 30 con­ he settled the question by flip­ cluded 23 years of continu­ one suffers . Hence a good name is maintained only by ping a coin. constant vigilance on the part of the whole team, and In B.C. he was able to use ous service with the FV­ recognition of the interdependence of the two partners to his knowledge of explosives MP A for JIM OvENDENof production labor and management. Willingness to recog­ gained in the British Army. He Burnaby plant. supervise d blasting operations nize and accept each other's roles as being an essential He began as a retail driver at on the Hope-Princeton highway the North Vancouver branch in part of the process is thus the first step. and the Bridge River power de­ 1942 and after 10 years, moved I velopment in 1929-30 . inside the branch as a checker. Good public relations are of concern to all of us, no DAN BATTLE During the 1930s, Dan did He continued to work as a matter what job we do. Through cooperation between em­ maintenance work with the checker at Burnaby after the ployees and management, they can be improved. The divi­ Dan retired April 30 after CPR and worked with a plumb­ North Vancouver branch was dends-tangible and intangible-are worth going after. 22 years with the Association . ing contractor, both in Vancou­ closed. He began delivering milk with ver. Before he came to the FV­ -from The Federal Department of Labor publication MP A, Jim had seven years of LET'S DISCUSS dairy experience in Montreal, beginning in 1921 when he emigrated from England. He later became a baker in ., Montreal and continued in this trade until he moved west. In retirement, Jim is going Publi shed bi-monthly for the information of the employees of the to travel extensively in B.C . Fraser Valley Milk Producers' Association by the Public Relations and then make a trip to Aus­ Department . tralia in 1967. J. L. GRAY, Public Relations Manager M. D. POOLE, Editor The year 1892 is remem­ CORRESPONDENTS Bill Amos, western district_ retail; Will _Gra_ham, eastern district r~tail; Bob Cooper, Dairyland whole­ bered in Canadian dairy history sale; Jimmy Cunningham,i ce cream sh1pp1ngand sales; Kurt W1_ers1ng, ic~ ~ream production; Jim Watson, prodoct1onstores; Doug_Wills, workshop; Ernie Hunt, Dairyland shipping; Howie Stevenson, as the year of "T he Canadian tab room; Marcey Adems_ and Dons Moggr,dge, general office; Murray Mcleod, garage; Ruth Morrison, executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah, Sardis; Ben Donald, Dairyland Sardis Mite." This was a 22,000- and DaveThomson , Pacific Milk. ' pound cheese made at Perth , Copies of pictures in Fraser Valley Milk Break are available to employees upon request from the Public Relations Department. Ont., and exhibited the follow­ ' Authorized as second class mail by the Post Office Dept. Ottawa, and for payment of postage in cash. ing year at the World's Fair in "They say their ship left Hong Kong 42 days ago, Sir!" Chicago. ThroughWelfare Fund Staff Will Give $7~500 to Charity FVMP A employees will contribute about $7,500 to charity this year through the Staff and Welfare Fun d. This is an increase of more than $500 over last year. Sharing in the donation will be 16 organizat ions , all but Good Ne ighbor Fund, $250, .. two of which were supported by and the Muscular Dystrophy the Fund last year. Much the Associatio n, $50 . largest donation- $5000-w ill In add ition to the Welfare A throw from left field eagerly awaited go to the Community Chest . Fund, another $2741 was dis­ Reports given at the Fund tributed to employees and thei r ROBERT W . WILSON annual meeting May 7 revealed families throu gh the Staff F und , that there are 507 employee s with nearly all this amo unt go­ makin g an average donation of ing to sick cheer and termina­ $12 per year. More than 100 tion and retirement gifts. BobWilson potential members have not Total contribution from the joined the Fund. 507 employees enrolled in the PassesAway $350 TO CANCER SOCIETY Fund last year was $9533 and another $ 118 was earned in in­ Gifts of $35 0 will be made terest and revenue from vend- to the B.C. Cancer Society and ing machines . OnApril 10 $200 each to the B.C. Heart ARTIFICIAL KIDNEY ROB ERT W. WILSON, 58, Foundation, Salvation Army's Harbor Light Corp s and the Members at the annua l meet­ assistant sales manager of B.C. TB Society. ing directed the Fund execu­ the Pacific Milk Division, Central City M ission will tive to study the possibility of died April 10 in Surrey get $175 , the Retarded Chil­ buying an artific ial kidney as Pat Lysiuk in the batter's box Memorial Hospital. dren's Association will receiv e pa rt of the Fund 's program of $150 and $100 will go to the charit able donations. The ex­ Born in Winnipeg , he came Ch ildren's Hospital. ecutive will report on the feasi­ to Vancouver at an early age Other donations are $75 to bility of this suggestion at the and received his education at the Polio Foundation , $50 each next annua l meeting. schools in the city's West End . to Central City Mission in Officers elected at the meet ­ He apprenticed as a butch er H aney and Queen Alexandra ing are Ruth Schafer, to repre ­ and followed this trad e for 25 Solarium , $35 to Mission City sent the Fund in the Burnab y years before he began work United App eal and $25 to the plant office; Jim Defrie s, pro ­ with the FVMPA in 1944. He V.O.N . in Richmond. duc ti o n ; Gord y Hamilton , transferred to the Association' s New recipients this year are wholesale, and Jim Watson, re- Arctic Ice Cream Division in the New Westmin ster United ceiving. 1948 and entered the Pacific Division in 19 51. Mr. Wilson was past master of Prince Arthur Lod ge No. BURNABY PLANT LAWNS 162 , AF and AM and a mem­ ber of the Scottish Rite Bodies, HAVE SPRINKLERSYSTEM Vancouver. Burnaby plant is now modern and up to date out­ He is survived by his wife, Lillian; a son, Thoma s and a side as well as inside. dau ghter , Roberta ; a brother , After a few days of what appea red to be prepara­ Karen McNeil takes a healthy cut Thoma s of Vancouver , and a tions for trench warfar e, an underground irriga tion sister, Mrs. Margare t Bowering system was installed at the end of May. of Richmond. Although the system is not the kind that is oper­ ated entirely from a centra l control, it is several jumps PhelpsPulls Plug ahead of an army of men with garden hoses. OnCranky Computer Don't despa ir, computers can be incompetent. In Los Angeles, a computer HaroldPut In First that has been doin g bookke ep­ ing for six clothing stores has been fired. Th e last straw came Machineryat Sardis on the day the machine issued a $5,000 cheque to a janitor Machinist HAROLD BRADWELL ended a 40 - year for two weeks' work. association with the Sardis Utilit y Plant when he retired Cu stomers received the usual April 1. punched card with their bills Although he did not become but it carried this addition al an FVMP A employee until message: 1945 , he worked for a contrac­ "Please fold, bend , mutilate tor installing the original boil­ or staple. You are holding the ers in the Sardis plant when it last punched car d you'll ever was built in 1925. Nancy Jack reaches for a high throw from hom e receive from Phelps. We've tried And on two other occasion s to make our peace with auto ­ before 1945 , Harold installed mation , but it hasn't worked. machinery at Sardis. Durin g the Consequently, we are reverting same period, he also put in S,omeWin, OthersLos ·e to our slightly archaic - yet pulp making equipm ent at Port While the Dairyland men's have lost 11 of their first 12 highly personalized - account­ Alice and maintained constru c­ softball team is enjoying an­ starts in the Vancouver Busi­ ing methods. We think you'll tion equipm ent on several ro ad other winnin g season, the girl's ness Girl 's League, primarily like it better, we know we will." buildin g proj ects in B.C . team is having first-year diffi­ due to prob lems in gettin g or­ Harold originally came to culties. ganized and because of inex­ Canada from England befor e Under the coachin g of To m perience. It Beganin Ottawa the first war, but he enlisted Sherbuck, the men have won Coac h Trev Brown's girls Homogenized milk, the big­ with the Princess Pats and re­ seven of their nine games in are competing with teams from gest seller on the market today, turn ed overseas in 19 18. the Marine League and will al­ Lenkurt Electric, Lu cky Lager, was first marke ted successfully In retirement, Harold would most certainly make the play­ the Bank of Mont real, B.C . in North America at Ott awa like to go overseas again- this offs. Telephon e Company and Wal­ in 1927. HAROLD BRADWELL time to visit relatives in Brit ain. The girls, on the other hand , dorf Hotel. Alter 41 Years Art Coutts Closes Varied Art Career If ART COUTTSis any example, commercial artists are well-travelled types. When Art retired May 25, he ended a sign writing career that had paid his way for 41 years and taken him to three countries. He began painting in Stock­ ton , California in 1924 and the following year he bought a 1916 Overland car and drove to Van­ couver for a visit. The visit became a 10-year FAREWELL!PARTY for Kris Engum, third from her well ore Marge Bearpark, Gunver Bjorne­ stay when he started his own left, was qiven by the night maintenance staff rud, Olive Hitchen, Jean Stanley-Smith and sign shop, painting theatre at Burnaby plant when she left in Apri I for a Karin Estama. Message on the coke reads : fronts and doing contract work two-month visit to her native Norway . Wishing " Bon Voyage - Happy Landing -Kris." for an oil company. In 1934 Art began to feel the pinch of the Depression and he sold out his business and Vic Britt Retires returned to his native Aber­ deen , Scotland. ART COUTTS He ran a sign business in To Furniture Hobby Aberdeen until 1937 , when he Burn aby plant dairy worker Vic BRITT retired May 15 returned to Vancouver to paint Five Pass Ice banners for Famous Players and turned his hand to the hobby in which he has become theatre marqu ees. He took over Cream Course a master craftsman-the making of antique furniture. operation of the FVMPA sign Five members of the Burnaby shop in 1952. plant production staff have severa l months of tediou s work . Art plans to do a lot of golf­ graduated from the ice crea m Vic had been with the FY­ ing and fishing in retirement maker's course of the Dairy MPA since 194 7, after coming and expects to go to England Branch, B.C. Department of to Vancouver in 1941 and during the summer of 1966 to Agriculture. working in an aircraft mot or see the World Cup soccer finals. Awarded certificates in ice plant and at a grain elevator. While overseas, he hopes cream making were Jim Coop­ During the 1920s and 1930s , also to visit places in France he er, Ray England, Larry Flynn, he spent 22 years trapping and came to know as a soldier with Kurt Wiersing and Norm Hoy, ranching in the Williams Lake the British Army in World who had the highest marks in area. JAKOV ZLATER War I. the class. Originally from England , he came to London, Ontario in 1912 and returned overseas for JakovZlater war service in 1916 . ToVisit Home Forty - one years ago, GATE WILL HELP JAKOV ZLA TER left the is­ PLANT GUARDS land off the coast of Yugo ­ slavia where his family VIC BRITT A gate has been erected at the Greenwood Street farmed and fished, and he Over a period of years, he entrance to the Burnaby came to the Fraser Valley. has filled his Vancouver home plant to aid the Pinkerton A few weeks ago he retired with furniture that compares security guards in keeping from his job at the Pacific Milk with the best for tasteful design tabs on traffic on the plant and he is now plannin g and meticulous workmanship. grounds. his first return visit to Yugo­ Most of his tables , chests , The gate is locked at 6 slavia next year. bur eaus and other pieces are p.m. so that guards have Accompanied by his wife constructed of black walnut and only to deal with vehicles Marta, J akov will be going to finished with the traditional enteri ng and leaving at visit his fam ily and to see some French polish, which requires Sperling A venue. land left to him by his father. He plans to return to the Fraser WINNERS OF THE DAIRYLAND BOWLING LEAGUEand play ­ It'sBig Business Valley, however, to his farm offs were the Vanstone family team of sons Jim and Alan, near Abbotsford . daughter Joanne and parents, Clem a nd Lilian, Other team Durin g 1963 dairying pro­ When J akov first came to member wa s Jim 's wif e Elaine. The tea m had won the leag ue vided an income to Canadian Canada , he work ed on the farm but lost th e playoffs for th e five previous years. farmers of more than $508 of an FVMPA member for four million, or 15.9 per cent of the years and then began commer ­ total Canadian farm income . In cial salmon fishing in 1929. the same year, dairy products He began with the Assoc ia­ returned close to $34 million tion in 1942 as a boiler room to farmers in B.C. fireman and was workin g on can receiving at the time of his retirem ent. FarmsStill Important Althou gh the numb er of Ca­ nadians living on far ms con­ tinues to declin e each year, agriculture is still an important part of the Canadian economy. An indication of this is the total value of Canad ian farms , in­ cludin g livestock, land and "I call it 'skinny shaft of stone buildin gs, implements and ma­ on the top of which one will chinery in 1963 - more than HIGH SINGLES WINNERS were Maud Turner and , Walt Oil­ find a round ball'.'' $13 billion . man, Vic Mahood (repre sented by father Jim) and Ron Scott. Publishedbi-monthly for the employeesof tlk reakthe Fraser Valley Milk Producers ' Association

VOLUME 4, NUMBER 4 ~20 JULY· AUGUST, 1965 Picnic Attracts Large Crowd Prizes, sportsand ball game bring out hundreds on hot day Prospects of a cool wading pool and plenty of cold milk and ice cream brought out a large crowd for the annual FVMP A Employees' Picnic on a scorching Aug­ ust 1. Winners in the children 's Although most of the pic­ draw were Christine Lear, tri­ nickers were preoccupied with cycle; Brent Dexter and eheryl eating and loafin g, there were Ann Jack, radios , and Karen organized sports, prize draws Clubine and Jim Logan, cam­ and an evening softball game. eras . The Dairyland men's team Hampers went to Mrs. G. proved something or other in Harris, Jessie Reid, Ted Lewen­ drubbing the Dairyland wo­ don, R. Spence, Ron Little­ AT THE WHEEL of the nearest truck in this who retired Augu st l, ending an association men's team without appa rent 1947 picture is Harold "Stevie" Stevenson , with the FVMPA that dates way back to 1917 . wood, Darryl Spielman, Dan effort. Brand, Bonnie Hayward and HORSESHOE TOURNEY Rose Anne McQueen. Horseshoes clanged in the On Father'sFarm horseshoe pitch for most of the afternoon and Lynn Noble and Sue Shirley came away with the 25-Year Banquet Stevie Saw Birth of FVMPA women's title and Bill and Pete First as a dairy farmer tion and was among the first to Association bought out Arctic . Whyte were the best of the men. Set for Nov. 3 and later as a salesman, join in 1917. Stevie worked on Since moving to the Burnaby Bill Whyte had quite a day Pin s for the New FVMPA his father's farm that year and plant , Stevie has been a whole­ for himself. He also won a HAROLD "STEVIE" STEVEN­ Employees' 25 Year Club have the next and then left to be­ sale sales representative. flight bag in one draw and a been bought and November 3 SON witnessed the growth come a shingle sawyer. He is a hunter of long experi­ hamper of dairy products in ha s been tentatively set as the of the FVMP A from its He began with the FVMPA ence and intends to devote a another. date for the presentation ban­ produce division in 1930, sell­ good part of his new-found Other winners in the adult quet. formation to the present ing cottage cheese and butter leisure time to shooting trip s in draw were Tom Stafford, um­ day, during his 36 years It was originally hoped to and he switched over to ice the Interior and sightseeing brella ; D. Wong, binoculars , hold the banquet in September , with the Association. cream sales in 1946 when the junkets with his wife Christine. and L. Rudin, a waffle iron. but there are two dairy industry Stevie retired August 1. conventions on during this He was born in Chilliwack month . and grew up on a Fraser Valley The 85 active and retired em­ farm during the years of strife DonGets Around a s ScoutLeader ployees who are eligible for in the dairy industry which led As a boy scout leader , portages. The land mass sur­ it will become trampled and members hip will receive invi­ rounded by this waterway has tations by mail. to the establishment of the FV­ retail driver DoN HOBBS littered like parks closer to long been a wildlife sanctuary civilization. MPA . has seen some of the best His father took an active and anim als and bird s of many "A lot has been written about part in organizing the Associa- that B.C. has to offer in na­ kinds are easily approached and Bowron in American magazines tural beauty. observe d. lately and mor e people are go­ Durin g the eight years he has "Slipping along quietly in our ing there all the time ," he ex­ been in scoutin g, Don has taken canoes, we were able to get very plains. " In one day we saw Ball Teams his troup on many hikes and close to moo se, beaver, geese more than 50 boats on the over-night trips to places that and other wildlife, " Don says. water- most of them canoes­ most of us never get to see. "Guns aren't allowed, but and there were cars in the park­ StrikeOut And this summer, he and an­ you can fish all you want-a nd ing lot from all over the U.S." Although the Dairy land Girl's other leader took five boys from we did . In one lake, we caught Trips like this are nice if you Softball Team didn't exactly set his 4th Burn aby-Burrard Senior 17 trout, all from two to three can get them, Don agrees, but the league on fire, they im­ Scout Troop for a 10-day canoe pou nds, in three hours - and in scout ing, he says, you have proved steadi ly thro ugh the sea­ trip in Bowron Ga me Preserve, we lost more than we caught to earn them first. son and wound up with two 60 miles east of Quesnel. because we had no net." He qualified to lead expedi­ wins. This is a 90-mile circuit of The Bowron chain is a near­ tions of this sort by taking The men's team, on the other lakes and rivers that can be ly untouched wildern ess, Don woodcraft , survival and leade r­ hand , won 10 of its l 7 league trav elled with only a few short says, but he is concerned that ship training courses leadin g to games and might have got past members hip in the First Gil­ the semi final playoff, if their well Park Int ernation al Troup. two top pitchers had not sud­ He has also picked up valu­ denly come up with brok en able exper ience as a member of DON HOBBS stands atop one fingers. the Alpine Club of B.C. and of th e carts used to portage One game the girls nearly by working with rescue teams boats between lakes on the won was with a pick -up team on local mountains . Bowron chain. from the Burnaby plant. They went down by a 14-16 score, but had a good time along the OUR 330 TRUCKS, CARS way- especially when an un­ suspecting Nancy Jack splat­ tered a grapefru it smuggled in­ LOGGED 4,430,350 MIL ES to the game by pitcher Norm The FVMP A kept rolling along last year- to the Tupper. tune of 4,430,350 miles. The season is over for the girls, except for a league ban­ About 330 trucks and cars, both leased and own­ quet August 27 at the Gai ed, logged this total mileage. Par ee, but the men will play in They consumed 609 , 120 gallons of gasoline or a Labor Da y weeke nd tourn ey SPECTACULAR AND UNSPOILED sce nery like thi s view of diesel oil and 17,557 quarts of lubri cating oil. at Abbotsford. Lanezi Lak e is drawing more and more peop le to Bowron Park . How Do You Score? from the Suppose you are the driver in the 10 situations des­ M anager's cribed below. Can you spot the one thing you would be doing wrong in each instance? Desk Prepared by the National Safety Council, the test was By L. A. Atkinson given recently to safety personnel, who got an average of FVMPA General Manager eight correct answers. How well can you do? The editor of Milk Break ha s 1. It's after midnight and you're :;i bit weary. Traffic has been suggested that I might give you heavy and your eyes are tired from facing the headlights. You 've a few impressions of the Milk managed, however, to cut down the glare somewhat by wearing Industry in the United King­ sunglasses. Spotting an all-night coffee shop, you signal, pull off dom which I gained during a the road and stop. You unfasten your seat belt and get out. recent trip to that country . 2. You brake to a stop at the entrance to an expressway and My pur- carefully check the traffic situation. Judging that oncoming traffic pose in visit­ is far enough away so you can merge safely, you pull out and eccel­ ing England erate quickly , remaining in the far right lane as you do so. and Scotland 3. You are cruising along a highway at night in deer country. was not to Being alert, you notice a big buck loom up ahead in your bright gain any spe­ lights. You slow down . The deer doesn't move . You sound the horn c i a 1 know­ but the deer stands steadfast. Finally, you put on the brakes and ledge of the SURROUN DED BY CAMPING EQUIPMENT he won in the Rod stop. The buck then dashes into the woods. milk business , and Gun Club's annua l draw is John Gotto, who works in ice 4. The rain is coming down hard, so you start the windshield but to have a cream shipp ing. wipers, roll up the windows , close the vents and cut your speed. All holiday , see goes well until the downpour makes it impossible to see clearly. the country , You decide it is safer to stop. So you pull far off the road in a safe its institutions, its scenery and Game Branch Rep spo t, cut the motor and wait for the rain to let up. its people and this is what my 5. It's a hot, sunny day . You started your trip early in the morn­ wife and I spent most of our ing when it was cool. But now it's uncomfortably warm. You sug­ time doing . To Addre ss Club gest that it would be a good idea to look for a lunch spot. You I did , however , gain some in­ Unlike many staff organizations that close up shop finally see a likely looking cafe, start the right turn signal, pull off formation and formed certain for the summer, officials of the FVMP A Employees' Rod the road in front of the cafe and stop. Then seat belts are unfastened impressions as a result of a and Gun Club have carried on a limited slate of activities and the family piles out for its first stretch of the day. visit with the chairman and 6. You've been behind a big truck for what seems like ages. vice-chairman of the Milk and have been planning for coming meetings. Cars are strung out behind you. Suddenly the truck driver gives a Marketing Board , both of whom The club held a salmon derby signal to go ahead and pass . You pull out , step on the gas, then pull had been guests of FVMP A on July 7, and Merle Jones who camping outfit , including stove, in ahead of the truck as it shows up in the rear view mirror. former occasions. I had lunch organized the derby , caught the lamp , sleeping bags, cots, cooler 7. You position your vehicle in the curb lane and start the right with these gentlemen and their only fish. Later, other members and tent. turn indicator, planning to turn right when the light changes. department managers at their of the club accepted an invita­ Pedestrian traffic is heavy , however, and you realize you won 't be head office at Thames Ditton, a tion from the Richmond Rod able to make the turn immediately. So when the green comes on , London suburb. and Gun Club for an afternoon Smart Kid ! you merely pull up a few feet, turn the wheels to the right and wait of trap shooting at the Rich­ until the way is clear. COMPLETE CONTROL mond grounds. The five-year-old had just The chief impression gained 8. A passing car cuts in sharply in front of you. Instantly , you Meetings for the coming sea­ been vaccinated, and the nurse was the aspect of complete con ­ take your foot off the gas and pull off the road onto a strip of gravel. son have been moved back one was preparing a bandage for the trol which the Milk Board or You put on the brakes and skid violently, but manage to regain week to the third Tuesday of sore arm. "Put it on the other Boards exercise over the opera­ control of the car without mishap. each month. arm, will you?" the youngster tion of the industry. There are 9. It 's a rainy , unpleasant day and, of course that's when it At the first meeting, Septem­ asked. really five Milk Boards, one has to happen-a flat tire! Disgusted , you pull off the road , stop, ber 21, a representative of the "But I want to put it over the controlling England and Wales and set your parking brake. You get the jack out of the trunk and Fish and Game Branch will ex­ sore," said the nurse, "so the and three in Scotland and one proceed to pack up the car so that damaged tire is raised. You then plain changes in this year's boys in the neighborhood won't in Northern Ireland, all operat­ change the tire. hunting regulations. hit it." ,. ing on uniform principles. 10. You pull over to park. Since you're on an uphill slope, you At the June meeting , John "Put it on the other arm," he Briefly the principle of oper­ turn the wheels toward the curb , put the car in gear and pull on the Gatto won the club 's annual repeated . "You don 't know ation is that all milk sold by parking brake. Then you get out on the passenger side of the front draw and took home a complete those kids." producers must be sold through seat. the Board. The government, cases of milk in small necked Devonshire clotted cream and through the Board, sets the price pints and a case or two of strawberry jam and it is really which must be paid by distribu­ cream . No skim, chocolate, but­ delicious , though not a bit re­ tors and manufacturers and also termilk, cottage cheese, yogurt ducing I am sure! The Answe rs the price to consumers. Prices or fruit juices or drinks-all Milk drinking was not ob­ 1. Neither sunglasses nor so-called night driving glasses should be in 1964 were approximately very simple and straight for­ served on the Continent and worn while driving at night. Although they do cut down on head­ $4.50 per 100 lbs . to the pro­ ward . The cream , called 'Dairy about my only contact with light glare, they dangerously reduce visibility. ducer , $5.34 per 100 lbs. to the Cream ' is very heavy (48% dairy products was through 2. Traffic experts say you shouldn't try to enter traffic from a dead distributor. The consumer paid butterfat) and is used mainly for their cheeses of which there stop. Instead, speed up in the acceleration lane, match the speed of for pasteurized milk about 83.5 pouring over desserts. were a great many deliciou s the traffic lane and blend in . cents per gallon or 21 cents MILK FOR TEA, COFFEE varieties. per quart. Milk is, however , Restaurants serve milk for 3. Bright lights blind a deer, causing it to stand motionless, not Altogether my impression was \ knowing which way to turn. Seeing a deer in your headlights, you not sold in quarts but pints at your tea or coffee, not cream, that the life of a dairyman in should switch to low beams immediately. approximately l lc per pint. and it is usually hot so it will England and the Continent not chill your beverage. A jug 4. Even when driving along a highway, you should leave windows GOVERNMENT SUBSIDY must be a lot simpler than in of coffee or a pot of tea and a and vents pa rtly open to prevent accumulation of carbon monoxide. This price to the consumer is Canada or the U.S.A. The com­ jug of hot milk is standard pro­ You were right to cut the motor after stopping. supposed to pay all costs, to plications of standards of prod­ cedure. 5. Since this was the "first stretch of the day ," you had been on the the producer, the distributor uct and sizes of packages which In Devon they serve what road from early morning until lunch without taking a break. A and the cost of operating the we use , makes one yearn for they call 'Cream Teas' which driver needs a break every two hours or 100 miles , whichever Board . If it does not, the gov­ the simple life of one standard consist of a pot of tea , jug of comes first. ernment makes up the differ­ product in one standard pack­ milk , scones or biscuits with 6. You should have ignored the truck driver 's signal. He has no ence in the form of a subsidy. age-a pint bottle . idea of the capabilities of your car, and was in no position to If there is a surplus it is paid judge whether you could pass safely. Incidentally, most trucking back to the government. companies forbid their drivers to give such signals. The government guaranteed 7. The wheels should not have been turned to the right. A car price applies to a fixed amount ramming you from the rear or an accidental step on the gas pedal which is determined by a con­ Published bi-monthly for the information of the employees of the would have sent your car plowing into the pedestrians . Wheels ference between Boards and Fraser Valley Milk Producers ' Association by the Public Relations should be kept straight until you actually turn. government early each year. In Department. 8. Slamming on the brakes on a gravel surface often causes skids. 1964 this amounted to a little J. L. GRAY, Public Relations Manager Proper procedure in this emergency is to let up gradually on the over two billion gallons. M. D. POOLE, Editor gas and drive with right wheels on the shoulder and left ones on Milk must be sold as whole CORRESPONDENTS the road until the car slows and it is safe to cut back in. milk and cream . No skim milk Bill Amos, wester~ district. retail; Will Graham, eastern district retail; Bob Cooper, Dairyland whole­ sale; Jimmy Cunningham,ice cream shipping and sal~s; Kurt Wiersing, ice cream production; Jim 9. You should loosen the lug nuts on the wheel bolts before jack­ or reduced fat products are dis­ Watson, production stores; Doug_ Wills, w_orkshop;Ernie Hunt, Dairyland shipping; Howie Stevenson, tab room; Marcey Adems. and Doris Moggridge, general office; Murray Mcleod, garage; Ruth Morrison, ing up a car. Tugging at a nut while the car is up on the jack may tributed to consumers. A milk­ executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah,Sardis · Ben Donald Dairyland Sardis man 's (roundsman) truck is and DaveThomson, Pacific Milk. ' ' ' jar it off and cause an accident. Copies of pictures in Fraser Valley Milk Break are available to employees upon request from the 10. When parking on an uphill slope, front wheels should be turned usually electric with flat deck Public Relations Department. away from the curb to prevent the auto from rolling backward . and open sides stacked with Authorized as second class mail by the Post Office Dept. Ottawa, and for payment of postage in cash. " They Came for a Picnic and Had a Ball

YOUNG GOAT attracts Joanne Colby, Cheryl Mills, FRED FRANKS and family came from Sardi s PICNICKERS are Mr. and Mrs. George Pinchbeck Charmaine Simmons and Valerie Young. with Ritchie Elvin and family from Hope . with Betty, Sharon, Dianne and Debbie.

•

WALT SPIELMAN takes his ease in the CHILDREN of Sig Braathen join Per­ FROM SARDIS PLANT came Roy PICNIC WORKERS are Wally Neilson, shade of Maple Grove Park with friends . cy Condo11 and daughter Maureen . Temple with son Don. Ralph Ruddy and Reg Clarkson.

CARRYN NOBLE inspects her free sunda e MR. AND MRS. GENE STEFANSON and ch ildren Randy and PICNICKERS are Joyce, Laurie, Cheryl Coop­ while sister Lori looks concerned about her s. Donna picnic with Judy Novakowski and son David. er; Kim Shirley, Carol and Valerie Young .

"TRY A LEAF," this young lady says LORNA HOLMESat the Storybook Farm DAWN KEAR feeds potato chips int o BOTTOMS UP is the reaction of these to animals in the Storybook Farm . with Win Hand9raaf and daugher Fay. the Storybook Farm , with brother Gary. youngsters to chocolate milk . Ernieto Be 27 Yearswith FVMPA Comme,rcial Les Golman Ends PR-Display Career Flowe1r Farmer Retirement June 15 concluded 27 years of public rela­ ERNIE HUGHES retired tions work with the FVMP A for LES GoLMAN. July 1 after 21 years at the He was brought into the As­ Pacific Milk plant. sociation in 1938 to do promo­ tional and display work and Originally from North Da­ one of his first projects was to kota, he moved to B.C. in 1942 design the Eighth A venue plant after farming in Saskatchewan Dairyland Reception Room , and working as a grain buyer where thousands of guests were and lumber salesman. entertained in succeeding years . During his yt>ars with the As­ Les also made the first mo­ sociation he worked in the plant FLORENCE HAND at the wheel of a Dairyland wholesale truck tion picture on the Associa­ maintenance department. shows husband Mel and wholesale driver Doug Wilson how to handle one of these brutes . Picture was taken at Agassiz tion's plants and showed it at "C!t1'\,_T Experimental Farm where Mel and Doug delivered milk and meetings all over the Lower ice cream for nearly 5000 people at the annual FVMPA picnic. Mainland. As one of the founders of the Vancouver Junior Board of OVERTURNEDTRUCK PINS Trade and holder of a 27-year attendance record at meetings of the senior Board, Les became RETAIL DRIVER BEASLEY one of the most widely known Retail driver CHARLIEBEASLEY escaped without members of the FVMPA staff. serious injury when he was pinned beneath his over­ NAVAL TRADITION LES GOLMAN turned truck in Vancouver August 7. If Les had followed the tradi­ Later that year, he began The truck was hit by a small car , Beasley was tion of his family, he would have spent his life in the Royal ranching in Manitoba , but like thrown to the road and the truck rolled on top of Navy. Both his grandfathers many farmers and ranchers all him, pinning him from the waist down. were Royal Navy admirals and across the country , he lost so People at the scene freed Beasley by levering the Les himself graduated from the many cattle to the tuberculosis eradication program that he truck up with planks. He was kept in hospital for two Royal Naval College at Dart­ mouth . had to sell the ranch in 1920. days and is now recovering at home from bruises and During World War I he Les then took an interior a back injury. served in the Navy and Royal decorating course in Winnipeg ERNIE HUGHES Naval Air Service and was dis­ and did decorating for the Hud­ son's Bay Company there and In retirement, Ernie is going charged in 1918 with the naval later in Victoria and Calgary. to go into commercial daffodil rank of captain. and carnation growing on his Pete Drovein Days Les was awarded the Dis­ In 1925 , Les moved to Van­ farm near Abbotsford. tinguished Flying Cross for couver to take a position doing "I'm going to plant bulbs this downing nine enemy planes and sales and display work with the fall," he says, "and I will be in OfHard-Tired Trucks he received the French Croix Underwood Typewriter Com­ business next spring ." de Guerre for saving a French pany, where he remained until Retirement July 9 brought to a close nearly 40 years pilot. joining the FVMPA. in the ice cream business for PETE WHYTE of Burnaby plant. Growing800 Rhododendrons His experience dates back to the early 1920 's, when he work­ ed for the Almond 's Ice Cream John Once Again ' Company . Pete 's connection with the FVMPA began in 1926 when Becomes a Farmer f he moved to the Association 's Hornby Street plant , where Al­ Many FVMP A employees turn to gardening when mond, Fraser Valley and Arctic they retire, but few do so on JOHN McKEE'S scale. ice cream brands were united in When he leaves the Pacific the new Port O' Van Ice Cream Milk plant in September, he brand. will devote his time to tending He remained at the Hornby 800 rhododendron plants he Street plant-later the Arctic has rooted from cuttings. Ice Cream plant-until it was John has grown rhododen­ "Complications?" closed for the move to the drons for a number of years, Burnaby plant . mostly for sale to wholesalers For his first 25 years in the in the U.S. In fact, rhododen­ business Pete was a salesman PETE WHYTE drons are something of a family on the trucks and after that he tradition; his father grew them worked in ice cream shipping in bitious plans-but his wife Catherine may have other ideas. and developed seven hybrid the Arctic plant and later at varieties that are recognized by Burnaby. They are both native Scots and Pete concedes that his wife may the American Rhododendron "I started out driving trucks Society. with solid rubber tires and they yet talk him into paying a visit were pretty rough on the road, " overseas . FARMED FOR 2S YEARS Pete recalls . "I was there when Before joining the FVMPA we got our first truck with air­ in 1948, John had farmed for filled tires and we thought that 25 years near Abbotsford . He was quite an improvement. " graduated with a BA degree In retirement, Pete Whyte from the University of B.C. in JOHN McKEE says he has no particularly am- 1923 and began clearing 135 In addition to salmon and acres of land. trout , he has caught a few 50- He raised sheep and shipped pound sturgeon. "Once in a Dairylandin Lights milk to the FVMPA until 1946 while I hook one of tho se eight The new 43-foot high "Dairy­ when he sold most of the farm or nine-foot monster surgeon ," land " sign went up at the Bur­ and it became Ledgeview Golf John says, "but I cut the line naby plant August 16 and was Course. before all my gear is broken. " in operation two days later. John has been night watch­ Aided by a towering crane , man at the plant for the past Baltimore Zoo is installing a crew from Wallace Neon two years and this has left him an eight-cow dariy farm to en­ erected the sign in a single day . free to pursue his other hobby tertain visitors to the children 's The concrete base had been "Guess how fast the new - Fraser River bar fishing­ section and to provide milk for poured in advance . milk truck goes, Boss?" during the day . animals in the zoo. Publishedbi-monthly for the employeesof ilk reak theFraser Valley Milk Producers' Association

VOLUME 4, NUMBER 5 ~29 SEPTEMBER-OCTOBER, 1 965 Dairyland Co-Sponsors 'Reachfor the Top' r PopularTeen-ag e QuizProgram Has Students · Workingto GainSc holasticAwards for School Dairyland is co-sponsoring CBUT's popular television quiz show "Reach for the Top." The weekly program pits students from two high schools against each other as they compete for scholar­ ships for their schools. The students come from schools throughout the Lower Mainland and Vancouver Island. Now in its sixth season, "Reach for the Top" is hosted taped in the CBC Georgia St. by Terry Garner who has the studios, some will be done in knack of getting the best from the Fraser Valley and Nanaimo each student during the tough areas. quiz sessions. Home Oil Distributor s is the other sponsor of the show. Most of the shows are video­ WindsWh ·ip taped by CBC television crews several weeks in advance of PowerLines, viewing. Tickets are available for those who would like to see IAN STRANG, one of FVMPA 's ac ­ the taping in person . These can SlowTrucks countants , has been re-elected vice ­ be obtained either through the Gale-force winds whipped president of the B.C. Central Credit assistance of the FVMPA pub­ Union . Ian also is a director repre­ through the Central Fraser senting the Dairyla nd Employees lic relations department or by Credit Union. dealing directly with the CBC, Valley early this month 1200 West Georgia St., Van ­ slicing power lines and couver. creating general havoc. Murray, Arthur This season started Oct. 5. All three FVMPA plants , It will run for 39 weeks during however , escaped the wind. At Convention the winter. Traffic manager Wally Ken­ Sardis plant superintendent Although most shows will be " dall says the only problem arose Murray Osten and FVM PA in the Sumas Prairi e and Mat ­ director Arthur Rundle were Annual Dance squi areas where some farms part of the Chilliwack school were without power during the board's seven-member delega­ DAI RYLAND'S new illuminated sign in front of the Burnaby For Wholesale night and early morning milk tion to the B.C . School Trustees plant has become a landmark in the area. The sign went into The wholesale section em­ pickups. Association convention in Van ­ operation early this fall and its bright yellow background can ployee - management's second One gas portable pump was couver. be seen from a long way off. Altogether the sign stands 43 feet annual dinner dance will be held high . The sign was built by Wa llace Neon Ltd. in Vancouver . put into action so that the bulk Although Mr. Rundle is an Nov. 13 at 490 East Broadway milk tanks could be emptied. old hand at the annual meeting, starting at 7 :30 p.m. An excel­ The Matsqui night pickup it was Mr. Osten 's first trip to lent cuisine and top-flight band truck arrived back at the Burn ­ the provincial body which met Oct.1 Chang! / are scheduled for the evening. aby plant three hours late. early in October . AllMilk Can Shipmen ts Headto AbbotsfordPlant Milk cans no lon,er are accepted at the Sardis plant but instead are transported to the Pacific Milk plant at Abbotsford. The change went into effect Oct. 1. SardisCha ps Abbotsford plant superin­ tend ent Frank Forrest says an 1 addit ional 1,500 cans of milk ClimbChea m daily will be received there . The Climb a mountain , anyone? change meant that one more Two fellows at the Sardis dumper was put on the receiv­ Utility Plant joined a group this ing platform. summer and hiked to the top of In Sardis, four men on the Mt. Cheam. They were past eur­ receiving can dumps platform izer Jim Watson and bacteriolo ­ were shifted to other jobs. gist Roy Luty. Roy 's 11-year­ Frank says coffee and lunch old boy, Derek, also got in on breaks for the four men on the the climb. receiving platform now are stag­ After hiking a good 20 miles gered, makin g a saving of about on a highly successful outing, an hour a day. the fellows staggered home and EIGHT HIGH SCHOOL stud ent s represent ing Joh n Oliver, David Thomps on and Killarney schoo ls "T his way we can handle the had a good sleep. listen int ently a s genia l host Terry Garner , (not see n in the phot ograph) puts a tough quiz ques ­ incoming cans just that much Next year another group plan tion to them. First team member pushing a buz zer is given an oppo rtunity to answer . T he hal f quicker ," he says. a similar climb . hour program appear s on CBUT-TV Tuesday sta rting at 7 :30 p.m . l

FVMPADirector from the Foodfor Thought Manager's Who knows about Canada and things Canadian? Not, Workin Community Desk it would seem, a high proportion of today's high school students, our citizens of tomorrow. By L. A. Atkinson A recent Toronto survey of some 100 such students Importantto Rundle FVMPA General Manager from some 17 different schools disclosed a level of general All of the men on the FVMP A board of directors You may have noticed in a re­ and historical knowledge calculated ( one would hope) to cent issue of Butter-Fat, a men­ are active in their respective communities, but probably tion that I had been re-elected disturb the most complacent among us. none more so than ARTHURRUNDL E. to the position of Director for What happened in 1867? Only two out of three (66 For nearly 40 years he has British Columbia of the Na­ percent) could say. Who was the first Prime Minister of I given freely of his time and tional Dairy Council of Canada. Canada? Fewer than half ( 46 percent) had any idea. Who talents and in 1963 his con­ During a conversation in tributions were recognized when which reference was made to is George Vanier? A mere 50 percent knew. he was named Citizen of the this, your Editor suggested that it Louis Riel was correctly (if vaguely) identified by 38 Year in Chilliwack . might be of in­ percent of those questioned. Laura Secord by 48 percent. He is perhaps best known for terest to read­ Canada's Prime Minister in World War II by just 36 per­ his work in education. He has ers of 'Milk been a member of Chilliwack Break ' to cent. As for the capital of Alberta, it was known to no School Board for 28 years and know just more than 28 percent. chairman of the board for the what this or­ Questions relating to provincial and local affairs met past 20 years. He is a past­ ganization is. with a similar response ( e.g. only 50 percent could name president and life member of Indeed it the B.C. School Trustees As­ might be use­ the party which won Ontario's 1963 election). sociation. ful to briefly · It may be, as someone remarked, that if the parents describe the ACTIVE IN AGRICULTURE of these students were similarly polled they might not show various national organization of In aoriculture, Mr. Rundle b • • which we are members and up all that much better. has been president or a director what is the purpose and func­ However that may be, is it unreasonable to expect a of the Chilliwack Agricultural tion of each. Association since 1929 and rather better than this on the massive investment we have ARTHUR RUNDLE Actually we are members and president of the Chilliwack Cow all made in education in recent years? More important active participants in three na­ Testing Association. years as an assistant on farms tional groups: The National yet, how much can Canada mean to boys and girls who His FVMP A service includes in his native England. Dairy Council of Canada, The · know so little about what Canada is? several years as president of the The farm he owns and oper­ Dairy Farmers of Canada, and Fairfield Island Local and 10 ates today with his son Rex was And if, as is to be feared, these results are an all too the Associated Milk Founda­ years on the board. He is now bought in 1928 from the late accurate reflection of the state of learning of our national tions of Canada . Each performs executive member of the board. Dodsley Barrow, first president a separate function which I shall high school population, where lies the fault? In television? Also in the dairy field, Mr. of the FVMP A. briefly describe. Affluence? Poor teaching? Outdated or unbalanced cur­ Rundle is producer representa­ Mr. Rundle has been a mem­ NATIONAL COUNCIL tive for Alberta and B.C. on the ber of the Association since The National Dairy Council ricula? Parental indifference? Canadian Dairy Advisory Com­ 1927 and his wife's connection is a trade . association of milk -The Manifold mittee . with the FVMPA goes right distributors and milk product back to the beginning. Mrs. FARM STUDENT manufacturers, embracing all of Communication of positive values of dairy foods is Mr. Rundle's agricultural Rundle's father, Adam Johns­ the major and most of the small training began with 3½ years ton was a charter member of dairy companies in the coun­ the job of everyone employed in the dairy industry. The as a student and another 1 ½ the Association . try, both private and coopera­ consumers total image of our industry-good or bad, is a tive. Over 900 companies are reflection of both the impression given by individuals, and members and are located in all the publicity associated with products and plants. Jacklands Many Salmon 10 provinces. The Board of Directors consists of 30 men How would you rate yourself in this connection? and all commodity groups such NearHis Home in Victoria as fluid milk, ice cream, butter , when it comes to making ar­ MILK FOUNDATION Jack Frost of Victoria wholesale ice cream drivers who cheese, evaporated milk and rangements for the sale of their The Associated Milk Foun­ works out of the Victoria depot . milk powder, are represented. has his own place to fish for milk. dation is really a joint effort of Every fisherman has a special The real function of the Membership in Dairy Farm­ producers and distributors of salmon. And when he goes technique for catching "big Council is to serve as a nation­ ers of Canada is made up main­ fluid milk to provide education­ there, he catches fish. lunkers. " Jack's trick is to keep al association interpreting all ly of producer cooperative as­ al information on nutrition to Take for instance, Jack's va­ the bait close to the boat. government regulations to the sociations and producer com­ the schools of the country. They cation this summer. He caught "I put out about 40 feet of industry and in turn the think­ modity groups such as the On­ are set up on a regional basis 45 salmon in 10 days of fish­ line using 30-pound line and 20- ing and requirements of the in­ tario Concentrated Milk Pro­ in cities across Canada and ing. Twenty-six were cohoes pound leader ," says Jack. "Last dustry to all Federal govern­ ducer s Association, Ontario function as local units but all between eight and 14 pounds, year I landed a 48 ½-pound ment agencies concerned. It al­ Cheese Producers Association, are members of the national I one was a spring weighing 12.2 salmon which took 40 minutes so serves as a forum for the ex­ Ontario Cream Producers As­ group which provides all of the pounds and the balance were to get into the boat ." change of information among sociation, and similar groups in posters and information pieces. humpback salmon. From this vacation's catch, members, of problems of pro­ other provinces. The Vancouver Milk Founda­ Jack is one of Dairyland 's Jack's wife froze 35 quarts. cessing and manufacture as well It is the Dairy Farmers of tion is an example and here we as marketing and public rela­ Canada which developed and employ a graduate nutritionist tions. operates the Dairy Foods Ser­ to distribute these pieces to all DAIRY FARMERS OF CANADA vice Bureau which, on a na­ elementary and secondary In a similar manner the tional basis, carries on non­ schools in the Lower Mainland . Dairy Farmers of Canada is a brand advertising and sales The hope is that children will national producer association promotion of all dairy products. be taught the principles of good designed to represent milk pro­ The cost of this is entirely nutrition in which milk plays a ducers on a national basis to borne by producers who pay most important role and will governments and industry. assessment on the basis of their continue to use this throughout Their function is to interpret production. their lifetime. the needs and desires of pro­ ducers to governments and in turn, the policies of govern­ ments to producers. The Dairy Farmers of Canada through the Canadian Federation of Agri­ Published bi-monthly for the information of the employees of the culture, has spearheaded the Fraser Valley Milk Producers' Association by the Public Relation s drive to bring about in Canada Department . a National Dairy Authority to J. L. GRAY, Public Relations Manager control production and pricing JACK JAMIESON, Editor of milk on a producer basis, in CORRESPONDENTS Bill Amos, western district retail; Will Graham,eastern district retail; Bob Cooper, Dairyland whole­ a similar manner to that of the sale; Jimmy Cunningham, ice cream shipping and sales; Kurt Wiersing, ice cream production; Jim Watson, production stores; DougWills, workshop; Ernie Hunt, Dairyland shipping; Howie Stevenson, Milk Marketing Board of the tab room; MarceyAdems and Doris Moggridge,general office; MurrayMcleod, garage; Ruth Morrison, United Kingdom. The feeling is executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah,Sardis; Ben Donald, Dairyland Sardis, JACK FROST proudly holds one of the demons of the deep and DaveThomson , Pacific Milk. .. that individual farmers and Copies of pictures in Fraser Valley Milk Break are available to employees upon request from the caught while fishing off Vancouver Island . This salmon weighs groups of farmers are always Public Relations Department. 48½ pounds and took Jack about 40 minutes to land. He says Authorized as second class mail by the Post Office Dept. Ottawa, and for payment of postage in cash. there are plenty more salmon like this one where he fishes . in a weak bargaining position WholesaleService I To Terrace,Kitimat TerraceDepot to Open by Endof October A new Dairyland depot ~he 30 by 40-foot buildin g place urethane with plywood is to go into operation at dnder a carport-style roof con­ facing on either side. This en­ tains a loading dock, small util­ ables the ice cream cold room Terrace by the end of Oc­ ity room plus two cold rooms­ to hold temperatures as low as tober to serve wholesale one for milk and the other one 20 degrees below zero. needs there and in the Kiti- for ice cream. TERRACE CONTRACTOR Design of the ice cream cold Konst Construction of Ter- mat areas . race was general contractor for • room is the unique feature of The cement block building the depot. the depot. The electrical part was constructed in an unusual SPECIAL PANELS of the job was completed oy method. It was designed at the Don McQueen, manager of Bruno Electrical Shop, also of Burnaby plant , and a low tem­ the Engineering Department , that municipality. perature cold room was experi­ says: "It is our own design. The Refrigeration installation was mentally erected and pre-fitted sectional box-in panels were handled by Dave Smith who there before being trucked more built to permit future expan­ made several trips from Burna­ than 900 miles to the Terrace sion of the unit . Each of the by to Terrace this fall. Bili site early this fall. panels was fabricated by Cana­ The depot manager is ¥~ MA Y 18 FIRE dian Rescon Ltd., Vancouver , Ingles, formerly of the Burnab y ------"/ The new depot became neces­ then our carpenter s pre-fitted plant and his assistant is John JACK PHILLIPS in the Burnaby plant 's carpentry shop checks sary after existing facilities in them at the Burnaby plant. " Hekkert who previously was one of the pre-fabricated panels that makes up the low tem ­ the northern community were The panels are constructed of employed by Dairyland at the perature cold room at the Terrace depot . Final fitting adjust ­ destroyed by fire May 18. five inches of rigid foamed -in- Prince Rupert branch. ments were completed by erecting the room here . •

NUMB ERED PANELS of plywood and urethane are fitted in place inside of the THE NEW DEPOT will be open for wholesale business at the end of this month, depot by Konst Construction of Terrace . Some of the numbers can be seen on however , the landscaping around the ar ea must wait for spring . The left side the panels at the right side of the dock area . The refrigeration equipment was of the bui Id ing here shows the general office and storage area and the loading still unpacked at the time this picture was taken . dock . The cold rooms are at the back of the building . - Dave Smithphotos at Terrace Public Relations MOBILE MILK BAR COMPLETESSEASON CBC Radioand TV Dairyland's Mobile Milk Bar has completed an­ other successful year. DrawsMike Poole The milk bar now is two years old. It is made Mike Poole, of the FV­ associated with newspapers be­ available to 4-H and service clubs for fund-raising MP A Public Relations De­ fore going into the public rela­ purposes . tions and company publications partment, has left the or­ field. May Day at Cresent Beach-Ocean Park was the ganization to join the Cana­ During his employment with first engagement for the milk bar this year. From dian Broadcasting Corpora­ the FVMPA, Mike became there it travelled to fairs, the Mission Soap Box Derby, tion. well-known throughout the the Abbotsford International Air Show, the Pacific Mike ha, worked here for the Fraser Valley in agricultural National Exhibition and many other locations in the past five years. He is a gradu­ circles . This experience pre­ pared him for his CBC job Fraser Valley. ate in journalism at Washing­ ROY LUTY hos t bee n appointed ton and Lee University, Lex­ which involves working with Ch illiwock Representative for St. John Ambulance, Roy is a bacter ­ ington, Virginia and had been radio and television farm broad­ casts on the west coast. iologist at the Sardis plant . Mike and his wife Betty, and their three youngsters live in Lynn Valley, North Vancouver. Settlementat CountryPlants A contract agreement be­ Three Plants tween Sardis and Abbotsford FVMPA plant workers and the company has been reached. Back Bowlers The 150 employees of the Ninety-eight men and women Teamsters Union accepted an are entered in this year's Dair y­ increase in pay of 20 cents an land Ten Pin Bowling League. hour each year for the next The league bowls weekly at three years, placing them on the Stry Co-op Bowling alleys parity with Burnaby plant em­ locat ed at Seventh and Main. ployees. The contract is retro­ Sixteen teams are in the league. THOUSANDS OF GALLONS of fresh Okanogan apple juice now active to April 1, 1965. All The Trifty team is in top posi- is being packaged at the Burnaby plant . Deliveries to the home three plant workers now will Sardis and Abbotsford plants started this month and wi II continue as long as the supply lasts operate under the same con­ MIKE POOLE sponsor teams in league s. from B.C. Tree Fruits Ltd . tract . Al Anderson GreenThumb Top Re-tinningHand TopDahlia Grower Retiresfrom F VMPA TakesHome Prizes The lead hand in the FVMP A's re-tinning shop retired this month after working more than 18 years with the Dairyland route supervisor Ford Burrows is one of those fellows with a green thumb . When he works around company. Altogether Al Anderson and Vancouver. In addition, Al's his 150 dahlia plants, he comes up with blooms that cap­ his relatives have worked for brother-in-law Bill Mills retired ture prizes at the top flower shows in B.C. Fraser Valley Milk Producers' a couple of years ago. He was Ford entered 40 exhibits at Association for more than 120 wholesale manager. this year's PNE and came home decorative dahlia blooms. At years. Al is the last in the pre­ Busy repairing milk cans and with 38 prize tickets including the South Burnab y Garden Club sent line to be connected with tidying up the tin shop, Al said the best dahlia in the show. He show, Ford put in five entries the company. he was looking forward to his went on to the Vancouver and came home with five first His brother, Dave, retired retirement. INGA FRIDRIKSSON, daug ht er of Mr . and Mrs . Ed Fridriksson of Ab­ Dahlia Society's annual show prizes. One of his flowers earn­ last year as milk tester after "I' m just going to take things botsford, ha s been awarded the Sept. 11 and brought home ed 20 points which is considered being with the company for easy at home," said Al, with $200 Dairyland Employee Credit three trophies: best bloom in the a perfect bloom. , about 40 years. Another broth­ that special Irish twinkle in his Union bursary. Her father is bacter ­ iologist at the Pac ific Milk Plant. show, best medium and small "I wasn't too sure how I'd er, Jim, was with the FVMPA eyes. make out this year ," says Ford. for many years as a delivery Al and his wife have three "Early this spring, I moved and man in New Westminster and children, a boy and two girls. the ground had to be prepared for the fall shows." His wife, Bonnie, and young­ Big SteelheadDerby sters Leslie 4, and Frederick 6, all pitched in with the garden­ ing. While Ford was away at I ' work, the rest of the family saw ToOpen on Dec . 1 that the plants were carefully Do you have your steel­ can be weighed in at any of the watered. head rod and reel cleaned plants. This is Ford's fourth year Others on the committee are growing dahlias. But to win up and set to go? The an­ Gordon Bremner, Jim Griffin, prizes at flower shows, he nual FVMP A Steelhead and Wally Armitage, all at the realizes that correct setting up Derby is about to get under ­ Sardis plant. of floral displays is important. way. "You know," chuckles Fred, "It took about six hours to "I'm beginning to think the fel­ set up at the PNE ," says Ford. Fred Franks, one of the regu­ lows at the Burnaby plant "It must be done just right so lar winners and active persons haven't learned to fish for steel­ that the flowers show their best on the derby committee, says head. Maybe we'll see a change features ." everything is all set for this I' this year." a(_ Last year, Ford picked up 31 winter's derby . The largest steelhead caught FORD BURROWS continues to grow some of the best dahlias prize tickets at the PNE . As for Steelhead catches starting last year in the derby weighed in 1966, the Burrows family is Dec. 1 and ending March 31 in the Lower Mainland . To prove it, he has entered many of his at 14 pounds 12 ounces. Entry blooms in flower shows through out the area and come home sure to be in the running for top can be turned in by any plant fee: $1. with many of the top prizes . prizes in flower shows. employee at any of the plants . Milk haulers also are invited to participate in the derby. Fish TheImpression s OfJack Gray What 's It Like 'Down Under'? Public Relations Manager wages of less than $40 per average, with agriculture being ple show their sense of humor Jack Gray visited Australia and week for a 40-hour , six-day by far the dominant industry, with such signs as the follow­ New Zealand early this year. week. Time and a half is paid and largest employer. ing: a hospital zone-"Mater­ The following are observations for the first four hours after 40 LOTS ARE REASONABLE nity Ward, Casualty Ward "; a on some of the things he saw hours, then double time. Sun­ Homes with three bedrooms, road marker "Drive Carefu lly there. day workers are paid double no basements, and no central -Two Cemeteries-No Hos­ What's it like "Down­ time. heating sell around $12,000 . In pitals"; on a used car lot­ Under"? This is a question This firm provides hostels large cities and towns, where "La dies Driving School"; an for single men where the work­ homes rather than apar tments orchard fence sign - "F ruit I've been asked many times er pays $11 per week for room are the rule , quarter-acre lots Thieves Will Be Shot-Sur­ since returning from a and board. Each man has his bring under $3000 each. vivors Will Be Prosecuted ." Canadian Pacific Airlines own room . Married men live in Highway signs in New Zea­ And dairymen will wonder at tour of New Zealand and company homes, and pay ap­ land give a contrast to our B.C. the sign on a cafe-"Steers' proximately $4 per week rent. road signs. For 'Yield', they Milk Bar". Australia. Of course two In addition, fringe benefits may read 'Give Way'. 'Steep Hill­ CROOKED CURVE countries cannot be ade­ include butt er, milk, vegetables, Use Low Gear ' becomes 'Steep It seems corruption and graft quately summed-up by the and fuel. One dairy owns 600 Grade - Change Down' and rears its ugly head around the worker homes. 'End of Construction' is termed world. On the main highway casual visitor after a three­ Business and industry wages 'Work Ends'. out of Sidney, a large curve has week stay. are close to the $40 weekly Over in Australi a, the peo- been built into the road, al­ One could talk about the though the surrounding coun­ magnificent scenery of New try is flat. Just a crooked con­ Zea land, the fantast ically big SCHOLARSHIP WINNERS tractor who wanted to use up dry 'outback' sheep and cattle more cement. country of Australia , the clean, CONTINUE TO EXCEL One of the bizarre stories we fresh-painted homes in the rur­ came across was the one about Two former winners of the Dairyland Employee's the Australian sheep rancher al and town areas of NZ, the . j vitality of Sidney, one of the Credit Union scholarship are doing well in the aca­ named Antell who, as the last great cities of the world, or the demic world. of his family left alive, swore fabulous food and hospitality DANIEL McLEOD, grandson of LIL SCOTT has the ranch would remain in the family as long as an Antell was of both countries. recently won a $1,000 scholarship offered by the Instead , here are a few ran­ on his feet. So when he died, dom, as well as some off-beat B.C. Research Council. he became the only man in observations about these coun­ And MARCEY'S ADEM'S brother, BOB BURTON Australia , at least, to be buried tries . has done a study on juvenile delinquency for one of in a standing position. $40 PER WEEK Well, folks are not too dif­ Are you thinkin g of moving his University of B.C. courses and his report has been ferent 'Down Under'. For bet­ to the Southern Hemisphere? sent along by his professor to federal government of­ ter or for worse, they are really How do dairy factory workers ficials in Ottawa. a lot like us. Mayb e they just fare? One large company pays say and do things differently. •

Publishedbi-monthly for the employeesof ilk reakthe FraserValley Milk Producers' Association VOLUME 4, NUMBER 6 ~2n NOVEMBER-DECEMBER, 1965 Quarter Century Club Meets ManyFVMPA Employees RenewOld Acquaintences More than 100 persons having at least 25 years em­ ployment with the FVMPA met Nov. 2 for the first annual Quarter Century Club gathering. The dinner meeting was held in the Vancouver Hilton Ho­ of FYMPA , also was on hand tel. General Manager L. A. At­ to speak to the Quarter Century kinson chaired the meeting. Club. He said: "T he recognition of ALL TOGETHER long service members by the He said the occasion was a formation of this club has been unique one because the meet­ under consideration for some ing was the first occasion in years. " .. which all members of the board VENTURE LAUNCHED has met with employees from "We now have this venture every department of the asso­ ALL AGES MINGLED at the first Quarter Century Club meet­ launched and it is the intention ciation. ing ever held by Fraser Valley Milk Producers' Association. of the association that we hold "Twenty-five years is a long The event was so successful that it will be held annually . GREAT TIME a meeting such as this , at about time either to look forward or this time of year, to honor long back and l don 't think there AT THE CLUB service employees who are re­ can be too much wrong with DairylandMilk Price Reports from persons at­ tiring and for the fellowship in­ either the employees or em­ tending the Quarter Century volved in spending an evening ployer to work together for that Club's first annual meeting with friends of yesteryear," he length of time," said Mr. Bran­ indicate that it was a big suc­ said. nick. "As producers we are IncreasesTwo Cents cess. Mr. Atkinson added: "It will proud of your record." One letter to general man­ be appreciated that in an or­ The price of Dairyland milk increased two cents a THANKS EXPRESSED quart Nov. 15. Other Lower Mainland dairies followed ager L. A. Atkinson particu­ ganization which has been oper­ larly expressed the feelings ating as long as we have, some "As a dairy farmer and a per ­ suit within the week and North Okanagan dairies did simi­ sonal shipper since 1926, fol­ larly at the end of the month. of many who contacted FV­ 48 years , there are many long service employees who have not lowing my father who was a The new price brings the re------MPA offices. It goes like been operating at a loss in our this: lived to participate with us to­ charter member, I would like ... tail price to 29 cents from 27 fluid division every month this "I am now ashamed to ad­ night. We respect their memory to officially thank you on be­ cents a quart for home delivery year." mit that I was beginning to and acknowledge their service. " half of the producers, for your milk. A similar increase was ap- Mr. Atkinson explained that feel as though I was workin g loyalty and interest. If it had ... lied to wholesale accounts SOME NOT THERE P costs of business including sup­ for a corporation without a not been for you and peopl e which include stores, restaur- He also noted that others, be­ soul. I am sure that no one like you, it would have been ants and institutions. plies, wages and the price of cause of physical disabilities, who attended the festivities impossible to build this great FVMPA General Manager milk purchased by the dairies were unable to attend the func­ under the Milk Board formula last night could come away organization, the envy of every L. A. Atkinson said: "We are have risen steadily. with that impression . tion. area in Canada." reluctant to raise the price but "We cannot overtake them , "Never have I attended an " We are particularly fortu­ Gold pins inset with a dia­ have no alternative. We have and we cannot continue to op­ affair that was so completely nate , however , to have with us mond were presented to each erate in the red ," he said . happy and friendly a pattern two of the first employees of of the club members. "Don't worry ," said the The price of farm milk that l am sure was fashioned the association-Miss Ida Bond W. J. Mills replied on behalf motorist who'd just run down bought by Lower Mainland by the graceful and easy and John Hillas who com­ of the employees. He sa id a tre­ one of the farmer's sows. "I'll dairies is established by a form­ manner of our chairman. menced in the first year of the mendous amount of patience , replace your pig." ula written into the B.C . Milk My congratulations and association 's operation," said tolerance and hard work was "You can't," shouted the Industry Act , administered by heart felt thanks." Mr. Atkinson. put in by men who got the FV­ farmer, "you ain't fat enough." the B.C. Milk Board. J. Clarke Brannick, president MPA "off the ground."

WHOOP-DE-D00! Al Hughes and DANCING WAS LIVELY here during the second annual wholesale section em ­ JIM CUNNINGHAM and friend Florence had a good laugh . ployee-management party . The dance was held Nov. 13 at 490 East Broadway . pause and smile for a photo . lest lltsQrs for a ~appy ~nlthay §rasnu from the Manager's Desk A anolher ';fear endj) our lhoug,hlj furn lo By L. A. Atkinson lhe man';!people who have he~ed in lhe conlinuing, FVMPA General Manager As we turn into the last prog,rMj o/ our org,anizalion. stretch on the round of the year it would seem appropriate to 0/prime imporlance haj been lhe conlribulion have a quick look back before making the final dash. o/ our one lhoujand empfo';feej. It has been a good year in a great many ways but not with­ Wedeepf';f appreciale lhe jervice and jupporl out the usual plus quota of ';JOUhave g,iven Uj during, I 965. problems. New branch­ Weanlicipale working, log,elher with ';JOUin es, new prod­ ucts and new lhe monlhj ahead. packages, coupled with ma';f ';JOUand ';jOUrjeniO'J a health';jJplea6anf the well known enthu­ and happ';f /ejlive jeajon) wilh lhij patlern o/ h/e siasm of our staff, have added to the total exlended lhroug,h lhe new ';fear. volume of business in the fluid milk and ice cream areas. Our Concentrated Division has maintained a high level of sales "Search me! All I know is she's got 25 years with the company!" and values in the face of intense PRESIDENT. competition. FOR THE BOARD OF DIRECTORS All employees have gained ThePower He Holds increased levels of wages and salaries and prices to producers A driver's self-control is basic to his car control, says have increased. While these 'YUM-YUM' JINGLE the B.C. Automobile Association. have been received with pleas­ The mental make-up of a driver can be far more im­ ure and satisfaction to those DOGGONED GOOD concerned, they have added to Dairyland ice cream's "yum-yum" radio commercial is portant than his skill, the BCAA says, for it determines our cost problems and necessi­ what he will do when he has in his hands the power that is popular with the kiddies. But Ming, a Pekingese dog owned tated increases in consumer by Wilf Gear of 1260 East 29th, may think differently about packed into today's mighty car. prices. We hope that consumers the song. The way a motorist handles his vehicle shows whether will accept the increases as "Every noon when the commercial starts on CKNW," necessary changes in our spiral­ he's inclined to a competitive bully, a thoughtless law­ says Wilf, "Ming dashes over to the radio and beings to bark ling economy. and howl. This goes on during the singing part of the com­ breaker, a self-centred lane-stealer, or whether he's reliable, There is still the extra effort mercial." courteous and sportsmanlike. required by production and He said Ming doesn't do this for any other radio program A well adjusted person is more likely to make a good sales departments to take care or commercial. of holiday season requirements, driver because he can recognize that traffic situations "In fact, I don't if he's singing or complaining," Wilf I know you will take these in adds. "But your commercial is doggoned-well heard by my require fair sharing. He acts, not merely from his personal your usual stride . dog." point of view, but from the point of view of all other street May I take this opportunity and highway users. He has developed social responsibility. of extending to one and all­ ' A very Merry Christmas and OperatingAgain a Happy, Healthy and Prosper­ The average production per cow for 1964 in Canada ous New Year'. was 6,363 pounds, according to the Dairy Farmers of Frank Hannah, who is in EvaporatingPlant Closed Canada fact book. The per capita consumption of dairy charge of shipping and ware­ products is 912.2 pounds a year. Using the two figures, we housing at the Sardis plant, was can estimate that the average dairy cow in Canada pro­ Chilliwack Chamber of Com­ ForAnnual Maintenance duces enough dairy food for seven Canadians. merce's delegate to the B.C. The Pacific Milk plant at Ab­ evaporating was Nov. 13 and Federation of Agriculture meet­ botsford closed two weeks dur­ the machinery started up again ing in Victoria in November. ing November to take care of Nov. 28. This meant that there Frank is an active chamber annual maintenance work. were no layoffs this year be­ member and serves on its agri­ Plant superintendent Frank cause the employees not in­ Timeto Save cultural committee. Forrest said the last day of volved in the maintenance oper­ When you feel you have to rush, remember these facts ations took their annual vaca­ tion. from the Brewers' Association of Canada. "The boys went over all the A 10-mile trip takes: equipment including the elec­ • 15 minutes at 40 miles per hour; trical and gears," Frank said. • 12 minutes at 50 miles per hour; "Some painting also was done." The receiving room con­ • 10 minutes at 60 miles per hour; tinued open during the plant • 8.6 minutes at 70 miles per hour. closure but the milk was shifted How much time do you HAVE to save? to other FVMP A plants for -Dept. of Labor, Ottawa processing. EXTRA COPIES UP FOR GRABS Published bi-monthly for the information of the employees of the Extra copies of this issue Fraser Valley Milk Producers' Association by the Public Relations of Milk Break have been Department. printed for those requesting J. L. GRAY, Public Relations Manager additional pictures of the JACK JAMIESON, Editor FVMP A Quarter Century CORRESPONDENTS Club's dinner meeting. These Bill Amos, western district retail; Wilt Graham,eastern district retail; Dairyland whole­ sale; Jimmy Cunningham, ice cream shipping and sales; Kurt Wiersing, ice r.ream production· Jim YELLOW AND BLACK traffic barricades have been erected can be obtained, on a first Watson, production stores; Doug_Wills, wo·kshop; Ernie _Hunt, Dairyland shipping; Howie Stevenson, tab room; Marcey Adems_and Doris Moggr,dge, general office; Murray Mcleod, garage; Ruth Morrison, at two entrances to the FVMPA's Burnaby plant . Unauthorized come first served basis, by executive offices; Bob Hind, Haney; Roy Luty and Frank Hannah,Sardis; Ben Donald,Dairy land Sardis contacting the public rela­ and DaveThomson, Pacific Milk. ' persons have been driving cars throughout the plant grounds Copies of pictures in Fraser Valley Milk Break are available to employees upon request from the causing our Pinkerton security officers unnecessary problems . tions department at the Bur­ Public Relations Department. Carpenters George Niven, left, and Jack Phillips, right, talk naby plant. Authorized as second class mail by the Post Office Dept. Ottawa, and for payment of postage in cash. to John Gatto while the bars are lined up. Quarter Century Club Candid Photos

,.. .. Quarter Century Club Candid Photos I

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,, .. .. • .. • • • QU~ARTER CENTURY CLUB 1965 ~ i

Row 1-bottom row (left to right)-B . J . Hewitt, C. Deacon, J. W. Kelday, G. H. T. Calhoun, N. T. Gray (Marketin g ben , R. March ant, R. J. Fet hers tonhaugh , Noble, H. G. Stevenson, R. W. Bailey, D. Duncan, D. J. Nellist, S. A. Rashbrook, Manager). A. W . Brown, W. H. Hilto n. L. G. Gelman, H. J. F. Campbell, J. S. M. Andersen , H. H. Morton , W . J. Row 5-G. Ball , G. H. Shawyer , E. C. Present bu t missing from pictur e-H. F. Girvin, G. T. Smith , R. T . Pyvis, F. M. M ills, T. H. Bagot , C. G. Hensley, J. Bunyan , J. C. Smith, F. F. She rring, W. Robin . 25 Year Club members unable to Hannah, W . E. Armitage, L. A. Atkinson . Downing, Miss Ida Bond, D. A. McDon­ L. Leitch , S. L. Gray, A. H. Dre w, M . R. attend-A. Barber, F. B. Durrant, H. Eades , H. Hopwood , A. C. Hoskins, G. Row 2- J . Hillas, Miss Helen C. Day, L. ald, H. W . Mason, D. Anderson. Hand, F. G. Forrest, F. C. Brown, P. R. I C. Germyn, P. L. Bergh, A. Turley, A. Row 4-S. Funston, Mrs. G. A. Newman, Condon , T. M . Sparrow, H. A. Gillberg, W . Kenda ll, C. R. Kerr , B. K. Les ley, Miss E. Smith, R. English, W. Ellis, S. E. Chap­ Miss Mabel I. Holmes, J. A. Stouse, F. J. P. S. Atkins, T. Wi Ison, T . Kennedy, P. K. F. Long , J. Mahood, J . J. Mak epeace , man, J. Gordon, E. R. Evans, R. E. Evans, Washington, J. Fish, J . D. Mcivor , Miss G. Marriot, M . S. Boyd. H. B. Mut ch, S. McCar tney , C. J . Pear­ J. P. M . Whyte, E. Entwistle, Miss I. E. Anne Cyr, F .H. Smith, A. Pollock, A. D. Row 6-(top row)- H. B. Willcox , W. K. son, G. Russell, T. Rut herford, L. W . Salter , W. R. Setter , D. Sext on , A. W . Anthony, Mrs . L. M. Scott, J. C. Bran­ Rundle, (FVMPA Director), D. R. Mc­ Biggers, G. H. Bird, R. C. Cockle, B. Shawyer , A. Sheard , M. Slipec , C. G. nick (FVMPA President) . Queen (Manager of Engineering), W. Wells, D. F. Thompson, F. R. Mander, Walker , A. W. Webber. Row 3-J. J . Alexander, H. Metcalfe, W . Ramsell, N. Haslett, G. J. Okulitch, J. W. C. Chambers , C. Beadle, G. D. Hog- CentennialTour StudentsVisit Winnipeg Twenty-four students from the L?wer Mainland this Swan (George is a bulk tank summer visited Winnipeg as centennial youth travel stu­ driver from Sardis). dents. The trip was set up as a joint Mr. and Mrs. Hugh Smith Two of the students are sons venture of the Centennial Com­ (Dorothy works in the office at of FVMPA employees at Ab­ mission acting for the Federal Abbotsford) and Dennis Swan, botsford and Sardis plants. They Government, and the provin ­ I 7, son of Mr. and Mrs. George are Warren Smith, 17, son of cial governments. The purpose of the travel program is to provide students with an opportunity to meet, to know and to develop a closer understanding of Canadians liv­ ing and working in regions other than their own, and to introduce them to the geography of Canada and the political , educational, cultural and artis­ tic achievements of other prov­ inces. FOUR SCHOOLS Of the 24 students from the Fraser Valley on the Winnipeg trip, 10 were chosen from Chil­ liwack Senior Secondary School, another 10 came from Abbots­

ford Senior Secondary School ,; and four students were selected WARREN SMITH DENNIS SWAN from Langley and Aldergrove schools. Selection of the students was 'Jock'was Employed done by high school principals and students counsellors. They chose students on the basis of their academic records and gen­ As a SoccerPlayer eral citizenship . He later played for North BIG ADVENTURE J. C. "JocK" SMITH re­ Before the students left by tired this fall from the Shore United, including the 1930-31 season when that team train for the Prairies, they were FVMP A after working here won the Mainland and Imper­ told by the committee spokes­ TRACEY ANNE SHINGLES became Miss Canada for an eve­ since 1925. He was honor­ ial cups in the Vancouver and man: "This trip is an adven­ ning and stole the show at Victor ia 's Oak Bay custome party ed in November by becom­ District League. For this he re­ ture in learning which we hope this year . The bonfire-party is held each year on Hallowe'en . ing a member of the com­ ceived an engraved pocket will broaden your interest in pany's Quarter Century watch. Jock also has several and understanding of Canada Club. medals he got as a member of as a nation. There is much you 'MissCanada' Wins Born in Glasgow , Scotland, winning Creamos and North can learn from your travel com­ Jock apprenticed there as a Shore teams . panions, your escorts and the machinist before coming to While with Creamos and friends you will make in an­ In CostumeContest Vancouver in 1920. He could­ later with North Shore , he was other part of the country." The honors went to Tracey Tracey's dad is Pacific Milk n't get a job as a machinist so selected a number of times to In addition to touring the Anne Shingles Hallowe'en night representative for Vancouver he worked as a plumber's and play on B.C . All-Star teams Manitoba capitol, the students when she captured first priz e Island . electrician's helper in the old against touring professional visited industries, museums and at a costume party at Victoria. Hotel Vancouver until 1925. clubs from the United King­ city developments . The auburn-haired, blue­ Jock was playing soccer for dom. Two and one-half-year-old eyed cutie is a previous winner Judging from remarks stu­ the North Shore Elks team when The Creamos team was form­ Tracey is daughter of Mr. and at the annu al Hallowe'en bon­ dents made when they returned, he was offered a job with the ed in the early twenties and Mrs. Cec Shingles. She won the fire. Last year she flashed onto the trip gave all of them food FVMPA if he would play for disband ed in 1927. contest at the Oak Bay bonfire the scene as a devil. for thought and a new insight the Association's "Creamos" Jock stayed with the FVMPA when she arr ived as Miss Can ­ into the meaning of Canadian . team in the Wednesday foot ­ excep t between 1942-46 when ada. ball league . He accepted the he left to work in a shipyard. ,. job . He began in the old Eighth WatchesGiven Ave . plant dumpin g milk cans and later worked on bottle New ChristmasProducts washin g and can filling dep art­ At Retirement ments. At the Burnaby plant , Are Featuredby Dai·ryland Six retiring FV MPA em­ he worked on bottl e filling. ployees this year hav e been pre ­ Jock 's retirement plans ? Christmas is near and the ing off the Dairyland produc­ sented with wrist watches in "Plenty of salmon fishing." festive dairy products are roll- tion lines. recognit ion of at least 25 years Dairyland Sales Mana ger Bill service with the company . Ramse ll says all the product s L. G. Golman, G. T. Smith, are availabl e and early sales are J. C. Smith, H. G. Stevenson good . and P. M. Whyte were present ­ He says four flavor s of chip with the watches at th e Qu arter dip are on the market. This Century Club dinner by FVM­ year smoked salmon has been PA President J. C. Brannick. added to the dips along with Unab le to attend, Jim Mahood the regular chive, garlic and was given his watch at a later Frenc h onion. time. In the ice cream division , SPECIAL PRESENTATION Yule Logs, ice cream pies , A spec ial present ation was "fes tive fruit" and "ca ndy cane" made to production manag er ice cream have been added to Norm Tupper. Bec ause he the regular line of item s. Creme doesn 't own a watch, Mr. Tup­ de menthe sherbet is anoth er of per was bestowe d with an offi­ the Christmas prod ucts . J.C. "JOCK" SMITH was one of five retiring FVMPA me mber s cial Mickey Mou se wrist watch presented with wristwatche s by FVM PA President J. C. Bran ­ Egg nog, th at popu lar drink by assista nt general manager ni ck at the Quar te r Century C lub mee tin g . Mr. Smith started of youngsters and adu lts is George Okulitch who appropri­ with the co mpany in 19 25 a nd a t one time wa s a soccer player stocked in stores and on hom e ately exp lained the importance for the Creamos . delivery trucks . of accurate time in production. "