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U.S. Market Versus Asian Market for VW Group and Skoda Auto Expansion Opportunities
2012 U.S. market versus Asian market for VW Group and Skoda Auto expansion opportunities Pavla Kralova Professor: Vaclav Chvalovsky 12/3/2012 University of New York in Prague European Business Administration U.S. market versus Asian market for VW Group and Skoda Auto expansion opportunities Pavla Kralova . Year: 2012-13 Mentor: Vaclav Chvalovsky Acknowledgements I would like to acknowledge the support I have received throughout my studies at UNYP, not least from professors, faculty members, and for the patience and understanding of my family. This was invaluable in helping me progress through the studies. Abstract U.S. market versus Asian market for VW Group and Skoda Auto expansion opportunities This study examines the Volkswagen Group and Skoda Auto‘s expansion opportunities in the U.S. and Asian markets, by first taking a detailed look at the U.S. auto industry and it’s history, and in particular Detroit‘s Big Three, namely the Ford Motor Company, General Motors Corporation (GM) and Chrysler LLC. The study then looks at some of the defining moments and turning points of the U.S. auto industry through the 20th century, the impact of modern technologies, shifts in consumer taste and the current U.S. consumer profile. The following chapters then make a historical overview of the Volkswagen group and the Toyota Motor Corporation, being the current leader in a global car industry, and Volkswagen’s principal competitor. The study then continues with an overview of the auto industry in the BRIC countries, in particular focussing on China , India and Russia, while deliberately omitting Brazil as a separate study of Latin America was not in scope. -
Hitlers GP in England.Pdf
HITLER’S GRAND PRIX IN ENGLAND HITLER’S GRAND PRIX IN ENGLAND Donington 1937 and 1938 Christopher Hilton FOREWORD BY TOM WHEATCROFT Haynes Publishing Contents Introduction and acknowledgements 6 Foreword by Tom Wheatcroft 9 1. From a distance 11 2. Friends - and enemies 30 3. The master’s last win 36 4. Life - and death 72 5. Each dangerous day 90 6. Crisis 121 7. High noon 137 8. The day before yesterday 166 Notes 175 Images 191 Introduction and acknowledgements POLITICS AND SPORT are by definition incompatible, and they're combustible when mixed. The 1930s proved that: the Winter Olympics in Germany in 1936, when the President of the International Olympic Committee threatened to cancel the Games unless the anti-semitic posters were all taken down now, whatever Adolf Hitler decrees; the 1936 Summer Games in Berlin and Hitler's look of utter disgust when Jesse Owens, a negro, won the 100 metres; the World Heavyweight title fight in 1938 between Joe Louis, a negro, and Germany's Max Schmeling which carried racial undertones and overtones. The fight lasted 2 minutes 4 seconds, and in that time Louis knocked Schmeling down four times. They say that some of Schmeling's teeth were found embedded in Louis's glove... Motor racing, a dangerous but genteel activity in the 1920s and early 1930s, was touched by this, too, and touched hard. The combustible mixture produced two Grand Prix races at Donington Park, in 1937 and 1938, which were just as dramatic, just as sinister and just as full of foreboding. This is the full story of those races. -
Title GERMAN CAPITALISM and the POSITION OF
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Kyoto University Research Information Repository GERMAN CAPITALISM AND THE POSITION OF Title AUTOMOBILE INDUSTRY BETWEEN THE TWO WORLD WARS (2) Author(s) Nishimuta, Yuji Citation Kyoto University Economic Review (1991), 61(2): 15-28 Issue Date 1991-10 URL http://hdl.handle.net/2433/125591 Right Type Departmental Bulletin Paper Textversion publisher Kyoto University 15 GERMAN CAPITALISM AND THE POSITION OF AUTOMOBILE INDUSTRY BETWEEN THE TWO WORLD WARS (2) By Yuji NISHIMUTA* III "Socio-structural" Factors Surrounding Crisis of Automobile Industry in Germany I. Constraints to Growth of the Demand Table 9 shows population per an automobile for U.S.A., U.K., France and Germany 10 1925, 1928 and 1932 respectively. This allows us to gain a broad idea of the stan dard of "motorization" in these countries at that time. Again, the United States maintain an overwhelming superiority, but what is significant is the fact that Germa ny's level was much lower even in comparison with U.K. and France. The inferiority remains basically unchanged in the peroid of rapid growth of output under the industrial rationalization movement (from 1928 to 1932). It is not unreasonahle, under these circumstances, to conclude that automobile market in Germany had a remarkable growth poten tial, and in fact, that was the expectation of owners of autOillobile companies. It was not so in reality, because of a number of constraints, of which the followings seem to be important. First, the National Railways (Reichsbahn), with its highly developed railway network, exerted monopolistic power in transportation of cargo and passenger in the country, and the Reich government strongly supported it by pursuing railway-cen tered transportation policy. -
Daimler-Benz AG Stuttgart Annual Report 1985
Daimler-Benz Highlights Daimler-Benz AG Stuttgart Annual Report 1985 Page Agenda for the Stockholders' Meeting 5 Members of the Supervisory Board and the Board of Management 8 Report of The Board of Management 11 Business Review 11 Outlook 29 100 Years of The Automobile 35 Research and Development 59 Materials Management 64 Production 67 Sales 71 Employment 77 Subsidiaries and Affiliated Companies 84 Report of the Supervisory Board 107 Financial Statements of Daimler-Benz AG 99 Notes to Financial Statements of Daimler-Benz AG 100 Proposal for the Allocation of Unappropriated Surplus 106 Balance Sheet as at December 31,1985 108 Statement of Income ForThe Year Ended December 31,1985 110 Consolidated Financial Statements 111 Notes to Consolidated Financial Statements 112 Consolidated Balance Sheet as of December 31,1985 122 Consolidated Statement of Income For The Year Ended December 31,1985 124 Tables and Graphs 125 Daimler-Benz Highlights 126 Sales and Production Data 129 Automobile Industry Trends in Leading Countries 130 3 for the 90th Stockholders' Meeting being held on Wednesday, July 2,1986 at 10:00 a.m. in the Hanns-Martin-Schleyer-Halle in Stuttgart-Bad Cannstatt, MercedesstraBe. 1. Presentation of the audited financial statements as of 3. Ratification of the Board of December 31,1985, the reports of the Board of Manage Management's Actions. ment and the Supervisory Board together with the con Board of Management and solidated financial statements and the consolidated annual Supervisory Board propose report for the year 1985. ratification. 2. Resolution for the Disposition of the Unappropriated 4. Ratification of the Supervi Surplus. -
The Volkswagen Beetle – a Success Story
The Volkswagen Beetle – A Success Story Table of Contents Page Feature – Beetle melancholy 1. Volkswagen Beetle – the sound, the humor, the smell, the feel, the l`mdtudq`ahkhsx, the image 2 VW Beetle, the real miracle 2. How it all began 6 3. Success story without end 7 4. VW Beetle ...and runs and swims and flies 11 5. Volkswagen – an international partner 14 VW Beetle through the years 6. Engine technology 16 7. Design and equipment 18 VW Beetle - Facts and figures 8. Chronology 22 9. Global production 26 10. Production locations 28 11. Sales figures by markets 29 12. Price development in Germany 30 Volkswagen Beetle – the sound, the humor, the smell, the feel, the maneuverability, the image The Sound. The typical sound of a Beetle. People of the Beetle Generation sit up and take notice when they hear it today. They are strangely touched, experience melancholy, as though remembering something long since lost. It is a sound as unmistakable as the Beetle's silhouette: it buzzes, it putters - all against a background of soothing fan noises – a feeling of euphoria which has underscored our mobility for decades and which was the accompaniment for our independence and for growing prosperity during those years. Beginning in the late 1940's and continuing into the early 1980's, the unmistakable noise of the Beetle left its mark on the sound backdrop of German streets. And in other places, as well, the air-cooled Beetle Boxer was the lead instrument in the noisy traffic concert. This is why Volkswagen advertising from the Doyle Dane Bernbach (DDB) agency at the end of the 1960's, advertising that is already legendary today, was titled „What the world loves about Germany"; it included a colorfully mixed collection of pictures: Heidelberg, a cuckoo clock, sauerkraut with dumplings, Goethe, a dachshund, the Lorelei – and a Beetle. -
Swiss Documentary Premiere
Swiss documentary premiere Dear all, On 18 April 2020, the Swiss premiere of the documentary Ganz: How I Lost My Beetle will take place in what is probably Switzerland's most famous museum, the Museum of Transport in Lucerne! The movie theatre of the Swiss Museum of Transport, with its almost 500 m² of screen space, will host a unique event: for the first time in Switzerland, the film by star director Suzanne Raes about the life of the Jewish engineer Josef Ganz will be screened. Based on the book by the Dutch author Paul Schilperoord The Extraordinary Life of Josef Ganz: The Jewish Engineer Behind Hitler's Volkswagen, the film shows the remarkable destiny of a brilliant inventor and journalist. The author and director of the film will be present at the event, as will Josef Ganz' relatives and many other people who appear in the film. For example, the restorer of the Volkswagen Beetle predecessor Standard Superior from Romania or Ganz' godchild. Also on show will be two original cars designed by Josef Ganz, the 1933 Standard Superior Type 2 and the 1946 ‘Swiss Volkswagen’ by Rapid! Enjoy a great occasion on 18 April at 18:15 CET at the film premiere, meet exciting people, and examine the predecessors of the VW Beetle. Witness a story of destiny that cannot be surpassed in tension and tragedy. Tickets are available at the Museum of Transport (limited number). Program: 18:15 – Introduction 18:40 - Movie Start 20:05 - Q&A Location: Verkehrshaus der Schweiz, Lidostrasse 5, CH-6006 Luzern, Switzerland Ganz: How I Lost My Beetle is a production of Submarine, in co-production with Lichtblick Film, NTR and WDR. -
News Release
Press Information THE BEETLE Introduction background 2 summary 3 production 5 Design objectives and exterior 6 interior 7 climate control 8 Engines 1.2-litre TSI 105 PS 9 1.4-litre TSI 150 PS 9 2.0-litre TDI 110 PS 10 2.0-litre TDI 150 PS 10 BlueMotion Technology 10 gearboxes 11 servicing 12 Running gear front and rear axle 13 electro-mechanical power steering 13 braking system, inc. ESP, HBA and XDS 13 hill hold function 13 Equipment highlights Beetle 14 Design and R-Line 15 Dune 16 Factory-fit options keyless entry 19 and technical highlights light and sight pack 19 bi-xenon headlights 20 parking sensors 20 Fender premium soundpack 20 telephone preparation 20 satellite navigation systems 20 Safety and security features 21 Euro NCAP test results 21 line-up with insurance groups 22 Warranties information 23 History original Beetle, 1938-2003 24 New Beetle, 1991-2011 27 Beetle, 2011- current 29 After hours telephone: Volkswagen Press and Public Relations Telephone 01908 601187 Mike Orford 07467 442062 Volkswagen (UK) www.vwpress.co.uk Scott Fisher 07554 773869 Yeomans Drive James Bolton 07889 292821 Blakelands Nicki Divey 07802 248310 Milton Keynes MK14 5AN Press Information THE BEETLE Volkswagen unveiled the latest generation Beetle in Shanghai on the eve of the city’s motor show in April 2011, marking a new era in this iconic car’s history. When the original was launched in 1938, it was known simply as ‘the Volkswagen’, quickly acquiring a raft of nicknames from across the world. Whatever the name, its popularity is not in question, with 21.5 million sold over 73 years. -
Vorlage Für Geschäftsbrief
AUDI AG 85045 Ingolstadt Germany History of the Four Rings AUDI AG can look back on a very eventful and varied history; its tradition of car and motorcycle manufacturing goes right back to the 19th century. The Audi and Horch brands in the town of Zwickau in Saxony, Wanderer in Chemnitz and DKW in Zschopau all enriched Germany’s automobile industry and contributed to the development of the motor vehicle. These four brands came together in 1932 to form Auto Union AG, the second largest motor-vehicle manufacturer in Germany in terms of total production volume. The new company chose as its emblem four interlinked rings, which even today remind us of the four founder companies. After the Second World War the Soviet occupying power requisitioned and dismantled Auto Union AG’s production facilities in Saxony. Leading company executives made their way to Bavaria, and in 1949 established a new company, Auto Union GmbH, which continued the tradition associated with the four-ring emblem. In 1969, Auto Union GmbH and NSU merged to form Audi NSU Auto Union AG, which since 1985 has been known as AUDI AG and has its head offices in Ingolstadt. The Four Rings remain the company’s identifying symbol. Horch This company’s activities are closely associated with its original founder August Horch, one of Germany’s automobile manufacturing pioneers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim. In 1899 he started his own business, Horch & Cie., in Cologne. -
The Economics of East and West German Cars
The Economics of East and West German Cars Free Market and Command economies produce and distribute goods & services using vastly different methods. Prior to reading the documents, consider the following: a. What is the significance of car production for individuals and society? b. What is the significance of car ownership for individuals and society? c. How are cars distributed in society? In other words, who makes decisions about pricing and allocation of this good within society? Review and annotate the documents. Consider each document for its purpose, context, point of view and potential audience. What clues do the documents provide about life in East and West Germany, Cold War economic systems, and current economic issues? Use the documents to evaluate the outcomes associated with command and free market economies. Your response should include... ● A clear, well-stated claim/argument in response to the prompt. ● At least two well-developed body paragraphs in support of your claim. ● Analysis of at least seven documents to support your argument. West: Federal Republic of Germany (FRG) East: German Democratic Republic (GDR) 1 Document 1: “How German cars beat British motors - and kept going.” BBC August, 2013 In August 1945 the British Army sent a major called Ivan Hirst to take control of the giant Volkswagen plant in Wolfsburg, which had been built under the Nazis to produce 'people's cars' for the German masses. Ignoring his sceptical superiors, Hirst could see the potential amid the shattered debris of the Wolfsburg factory. Rebuilding Volkswagen, he thought, would be a step towards rehabilitating Germany as a prosperous, peaceful European ally. -
System VW, System Piech & Große Politik
System VW, System Piech & große Politik Von Winfried Wolf Die internationale Autoindustrie befindet sich seit fünfzehn Jahren in einer strukturellen Krise. Knapp ein Viertel der weltweiten Kapazitäten sind unausgelastet. 2004 wurden 52 Millionen Fahrzeuge verkauft; doch die vorhandenen Kapazitäten gestatten eine Fertigung von 67 Millionen Autos. 2005 wird der Autoabsatz weltweit erneut steigen. Doch es werden weit mehr neue Kapazitäten (vor allem in Osteuropa und China) geschaffen, sodass die Kluft zwischen Produktionskapazitäten und realem Absatz weiter wächst. Womit sich die Branchen-Krise verschärft. Die Krise des Volkswagen-Konzerns ist nur ein Mosaikstein in diesem Szenario. Beim Streik bei Opel Bochum im Oktober 2004 war zu beobachten, wie eine scheinbare Krise des Konzerns GM sich einordnet in die umfassende Krise der Automobilbranche. Und wie die Management-Fehler bei GM/Opel die Krise verschärfende Rolle spielen. Vergleichbares war ein halbes Jahr zuvor, im Frühjahr 2004, bei DaimlerChrysler festzustellen, als dieses deutsche Vorzeige-Unternehmen bei Mitsubishi Motors aussteigen musste. Eine Untersuchung der aktuellen Ereignisse um VW kommt zu einem ähnlichen Resultat. Es ist nicht „das System VW“, es ist nicht „die Mitbestimmung“ und es waren nicht der VW- Top-Manager Peter Hartz und der Konzernbetriebsratsvorsitzende Klaus Volkert, die in erster Linie für die Krise bei VW verantwortlich zeichnen. Den entscheidenden Hintergrund bildet eine Überproduktion von Autos, die auf Masseneinkommen zielen (bzw. Überkapazitäten für die Herstellung solcher Fahrzeuge) vor dem Hintergrund einer weltweiten Politik, die just die erforderliche Nachfrage kappt, indem sie Massenarbeitslosigkeit schafft und die realen Einkommen der Noch-Beschäftigten flächendeckend reduziert. Aber natürlich sind da auch Eigenbeiträge zur Krise: Es gibt massive Management-Fehler. -
NUDNIK Forgetting Josef Ganz Rémy Markowitsch
NUDNIK Forgetting Josef Ganz Rémy Markowitsch Maikäfer (From the Photo Archive of Josef Ganz, 1930-1933) Rémy Markowitsch Nudnik: Forgetting Josef Ganz Combining sculptural and multimedia works and archival ma- terials, the spatially expansive installation Nudnik: Forgetting Josef Ganz by Swiss artist Rémy Markowitsch deals with the Jewish engineer and journalist Josef Ganz. The artist presented his works in a cabinet space with two connecting corridors at the 2016 exhibition Wolfsburg Unlimited: A City as World La- boratory, the first show curated by Ralf Beil at Kunstmuseum Wolfsburg. The work consists not just of an aesthetic transfe- rence of Ganz’s photographic negatives and written documents to a presentation of large prints or as a video, but by way of the artist’s associative approach represents, as it were, the transil- lumination and “defoliation” of the history of a major figure in the automobile industry of the twentieth century, a figure ba- rely known until now. The processes of defoliation and transillumination, ex- posing hidden narratives, (material) conditions, and webs of relations, are defining aspects of Rémy Markowitsch’ s artistic approach. Driven in his work by certain stories, biographies, and literatures, since 1993 the artist has revealed the results of his research in photographic transilluminations. Just as the term from the realm of radiology describes, the relevant motif is penetrated, x-rayed, and superimposed with a different mo- tif. At the very moment when the photographic images shift from an opaque to a lucid state, they overlap one another. In Moving Forward so doing, the support material moves to the foreground, mat- rix dots become visible as grains and the representation is no longer focused on the act of illustration, but encourages simul- taneous examination. -
The New Golf Celebrates Its World Premiere
ALL ABOUT VOLKSWAGEN – THE EMPLOYEE MAGAZINE FOR OUR LOCATION | OCTOBER 2019 360WOLFSBURG° ID.31 – Series Ready for Launch The countdown is on: Series production of the ID.3, the first fully electric Volkswagen from the new ID. family, will begin at the Zwickau plant in early November. The conversions are running on schedule, with employees now assembling the last few robots. Some 8,000 members of staff have been working for months at the Saxony location to get ready to meet the electric age. This has seen them involved in measures such as high-voltage training courses to learn how to handle battery systems safely. → PAGE 21 The New Golf Celebrates Its World Premiere Comic Series Presentation in Wolfsburg: eighth generation even more digital and networked than ever before on Integrity 13 short stories clarify behavioral anchors in an easy-to-understand way. → PAGE 11 f any car can be other model has shaped called a bestseller, it’s our brand quite so power- I certainly the Golf. fully and permanently over Developed and honed the decades. It is synony- from generation to gen- mous with the Volkswagen eration, it has become name and everything a global constant. The Volkswagen stands for Volkswagen brand now around the world.” celebrates the world More than 35 million China: V-Space premiere of the eighth Ralf Brandstätter, Golf models have rolled generation Golf on the Chief Operating o the production line Opens evening of October 24. Officer (COO) over the past 45 years. The V-Space has now launched in The new Golf will be and Member of strengths of the Golf – and Beijing as the new headquarters of the Board at showcased in the Hafen what has made it a world- Volkswagen Group China.